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{{Infobox television
| show_name                = {{Cross}}[[The New Adventures of Winnie the Pooh|The New Adventures of<br>Winnie the Pooh]]
| image                    = <!-- Commented out: [[File:TheNewAdventuresofWinniethePooh.jpg|250px]] --><!-- Commented out: [[File:TheNewAdventuresofWinniethePooh.jpg|250px]] -->
| caption                  = 
| show_name_2              = Winnie the Pooh
| genre                    = [[Adventure]]<br>[[Comedy]]<br>[[Fantasy]]
| format                   = [[Saturday morning cartoon]]
| creator                  = 
| based_on                 = [[A.A. Milne]] 
| developer                = 
| writer                   = 
| director                 = 
| creative_director        = 
| presenter                = 
| starring                 = 
| judges                   = 
| voices                   =[[Jim Cummings]]<br>[[John Fiedler]]<br>[[Paul Winchell]]<br>[[Ken Sansom]]<br>[[Peter Cullen]]<br>[[Hal Smith]]<br>[[Michael Gough (voice actor)|Michael Gough]]<br>[[Patricia Parris]]<br>Tim Hoskins<br>Nicholas Melody 
| narrated                 = 
| theme_music_composer     =Thom Sharp 
| opentheme                =''Pooh Bear'' 
| endtheme                 = 
| composer                 =Steve Nelson 
| country                  = 
| language                 = 
| num_seasons              = 4
| num_episodes             = 50 (82 segments)
| list_episodes            = List of The New Adventures of Winnie the Pooh episodes
| executive_producer       = 
| producer                 = Karl Geurs<br>Ken Kessel
| editor                   = [[Mark Zaslove]]
| location                 = 
| cinematography           = 
| camera                   = 
| runtime                  = 22 minutes
| company                  = [[Disney Television Animation|Walt Disney Television Animation]]
| distributor              = [[Disney–ABC Domestic Television|Buena Vista Television]]
| channel                  = [[Disney Channel]] (1988)<br>[[American Broadcasting Company|ABC]] (1988-1991)
| picture_format           = 
| audio_format             = 
| first_run                = 
| first_aired              = {{Start date|1988|01|22}}
| last_aired               = {{End date|1991|12|01}}
| preceded_by              = 
| followed_by              =''[[Winnie the Pooh and Christmas Too]]'' 
| related                  =''[[The Book of Pooh]]<br>[[My Friends Tigger & Pooh]]'' 
| website                  = 
| website_title            = 
| production_website       = 
| production_website_title = 
}}

{{Tick}}'''The New Adventures of Winnie the Pooh''' is an American animated television series produced by [[Walt Disney Television Animation]]. Based on the classic ''[[Winnie-the-Pooh (book)|Winnie-the-Pooh]]'' books by author [[A. A. Milne]], the show was the first time a major Disney character headlined an animated, made-for-television series. The cartoon premiered with a limited run on [[The Disney Channel]] on January 17, 1988. Nine months later the show moved to [[American Broadcasting Company|ABC]] as part of their Saturday morning lineup. New episodes continued until October 26, 1991. Proving very popular with children and older fans, it remained on television in the United States for nearly two decades.

{{cross}}The series depicts the everyday lives of [[Christopher Robin]] and his companions [[Winnie the Pooh|Pooh]], [[Piglet (Winnie the Pooh)|Piglet]], [[Rabbit (Winnie the Pooh)|Rabbit]], [[Tigger]], [[Eeyore]], [[Owl (Winnie the Pooh)|Owl]] and [[Gopher (Winnie the Pooh)|Gopher]]. Rather than a straight-forward adaptation, the show was more [[Americanization|Americanized]] than previous ''Pooh'' efforts. Episodes dealt with strong messages about honesty, responsibility, persistence, cooperative effort, friendship and caring. Many stories are designed to help young children distinguish between fantasy and reality and overcome common childhood fears. The show had very high production values.

{{Yellow tick}}Publications ranging from [[The Los Angeles Times]] to [[TV Guide]] gave the series extremely positive reviews for its resemblance to the earlier Disney efforts and its high production quality. The show was also praised for its wholesome tradition.<ref>http://articles.baltimoresun.com/1991-09-14/features/1991257099_1_cartoon-characters-k-tv-michael-jordan</ref> The show won back-to-back [[Daytime Emmy Award]]s for [[Daytime Emmy Award for Outstanding Children's Animated Program|Outstanding Animated Program]] as well as two [[Humanitas Prize]]s. The show was well-received by both children and their parents.<ref>http://www.americanradiohistory.com/hd2/Archive-TV-Radio-Age-IDX/IDX/80s/1989/1989-08-07-RTVA-Page-0044.pdf#search="pooh"</ref> Most of the viewer mail the crew received was from parents thanking the staff for producing a show that they can watch with their children.<ref name="Rome">{{cite news | last = Bobbin | first = Jay | date = December 6, 1991 | year = 1991 | title = Winnie the Pooh celebrates holidays in network special | url = http://news.google.com/newspapers?id=AG4wAAAAIBAJ&sjid=JjYDAAAAIBAJ&pg=4947%2C1935435 | newspaper = Rome News-Tribune | location = Georgia | agency = Tribune Media Services | page = 3 | accessdate = 2014-05-24 | via = Google News Archive}}</ref> The show is credited with bringing about a resurgence of Pooh animated offerings, including a series of TV and video specials<ref name="TiggerMovie">http://animatedviews.com/2012/the-tigger-movie-bounce-a-rrrific-blu-ray</ref>

==History==
===Origin===
{{cross}}Winnie the Pooh was a character originally created by British author [[A.A. Milne]] in the 1920s. The character was named from a teddy bear owned by his son, Christopher Robin Milne. He had named his toy bear after [[Winnipeg the Bear|Winnie]], a Canadian [[American black bear|black bear]] he often saw at [[London Zoo]], and "Pooh", a swan they had met while on holiday. Drawing from this and other toys owned by his son, Milne created the world of Winnie-the-Pooh. He first appeared by name on December 24, 1925, in a Christmas story commissioned and published by the London Evening News.<ref>{{Cite news
 | last2 =
 | first2 =
 | authorlink2 =
 | title = A Children's Story by A. A. Milne
 | newspaper = London Evening News
 | page = 1
 | date = 24 December 1925
 | url =
 | postscript = . }}</ref> The following year, a collection of Pooh stories was formally released bearing the name ''[[Winnie-the-Pooh (book)|Winnie-the-Pooh]]''. The stories proved very popular and inspired a sequel.

{{tick}}The idea for a television series was first discussed in 1957. NBC suggested [[Jay Ward]] undertake the pilot then titled ''The World of Winnie the Pooh'', with an option for thirty-nine episodes. Some songs and bits of dialogue were recorded, but the project was ultimately abandoned.<ref>{{Cite book | last = Scott | first = Keith | title = The Moose That Roared: The Story of Jay Ward, Bill Scott, a Flying Squirrel and a Talking Moose | publisher = Macmillan | url = http://books.google.com/books?id=2KvcAgAAQBAJ | page = 78, 137 | date = April 8, 2014}}</ref> In 1961, [[Walt Disney]] bought the rights to make an animated movie starring the characters. He subsequently produced a series of three short featurettes throughout the late 1960s and earlier 1970s, beginning with [[Winnie the Pooh and the Honey Tree]].<ref>{{cite news | last = Gillies | first = Judith S. | date = January 19, 2001 | title = Winnie the Pooh gets a makeover | url = http://news.google.com/newspapers?nid=1454&dat=20010119&id=rLFOAAAAIBAJ&sjid=zR4EAAAAIBAJ&pg=5911,657254 | newspaper = The Washington Post | accessdate = September 8, 2014}}</ref><ref name="Honey">{{cite news | last = Winfrey | first = Lee | date = September 16, 1988 | title = ABC hoping Pooh can pull more than honey out a jar | url = http://news.google.com/newspapers?nid=1876&dat=19880916&id=CqgeAAAAIBAJ&sjid=V84EAAAAIBAJ&pg=6729,251354 | newspaper = [[Spartanburg Herald-Journal]] | location = South Carolina | agency = [[Knight Ridder|Knight-Ridder Newspapers]] | page = A9 | accessdate = 2014-09-06 | via = Google News Archive }}</ref> Disney had also aired a variety show with the characters that used electronically controlled puppetry and life-sized costume called [[Welcome to Pooh Corner]].<ref>{{cite news | last = Katz | first = Debra Morgenstern | date = April 28, 1983 | title = Disney channel comes to cable | url = http://news.google.com/newspapers?nid=932&dat=19830428&id=GqJPAAAAIBAJ&sjid=-VIDAAAAIBAJ&pg=4405,6700319 | newspaper = [[The Kingman Daily Miner]] | location = Arizona | series = TV Data | page = 19 | accessdate = 2014-09-06 | via = Google News Archive }}</ref><ref>{{cite news | last = Katz | first = Debra Morgenstern | date = April 18, 1986 | title = Cable offers kids several quality shows | url = http://news.google.com/newspapers?nid=110&dat=19860418&id=8RxQAAAAIBAJ&sjid=PlUDAAAAIBAJ&pg=4175,7473926 | newspaper = [[Ludington Daily News]] | location = Michigan | page = 11 | accessdate = September 8, 2014 | via = Google News Archive }}</ref> This became the highest rated program on the Disney Channel.<ref>{{cite news | last = Holston | first = Noel | date = August 8, 1985 | title = Cable networks list most popular shows | newspaper = [[Orlando Sentinel]] | location = Florida}}</ref> The original featurettes also proved popular, with video sales topping the charts in 1986 and 1987.<ref>{{cite journal
| date                  = December 27, 1986
| title                 = Top Kid Videocassettes
| url                   = http://books.google.com/books?id=tiQEAAAAMBAJ
| series                = Number One Awards
| publisher             = Nielsen Business Media
| volume                = Vol. 98
| issue                 = No. 52
| page                  = 24
| accessdate            = September 8, 2014
| via                   = Google Books
}}</ref><ref>
{{cite journal
| date                  = December 26, 1987
| title                 = Top Kid Videocassettes
| url                   = http://books.google.com/books?id=JCgEAAAAMBAJ
| series                = 1987 The Year in Music and Video
| publisher             = Nielsen Business Media
| volume                = Vol. 99
| issue                 = No. 52
| page                  = 70
| accessdate            = September 8, 2014
| via                   = Google Books
}}
</ref>

===Development===
[[File:Academy_of_Television_Arts_%26_Sciences_%282076600212%29.jpg|thumb|left|Production took place at the [[Academy of Television Arts & Sciences]] complex]]
{{yellow tick}}An animated cartoon starring the characters was first proposed by [[Walt Disney Television Animation]] Vice President Gary Krisel during a Disney retreat, in which company assets and future prospects were examined. [[Richard H. Frank|Rich Frank]] later recalled him saying: "I think Pooh is a great character for Saturday morning animation". He believed the merchandising license, held at that time by [[Sears]], would work as a great promotional tool.<ref name="Channels">{{cite news |author=<!--Staff writer(s); no by-line.--> |title=Looking ahead at Disney's future |url= |newspaper= Channels |location= |publisher= Act III Publishing |date=08-30-1988 |accessdate= 06-06-2014}}</ref> [[Mark Zaslove]] was contacted to write the series bible, who had recently finished work on the [[DuckTales]] pilot episode. The document was written over Memorial Day weekend 1987, as Zaslove only had three days to complete the proposal. The pitch was well-received and then green-lit by Disney.<ref name="Mark">{{cite news |author=<!--Staff writer(s); no by-line.--> |title=In which Pooh is brought to life by a new team of writers |url= |newspaper= Channels |location= |publisher= Act III Publishing |date=02-15-1989 |accessdate= 06-06-2014}}</ref>

{{yellow tick}}Instead of shopping the show around to other networks, the show was pitched directly to ABC. The channel had desperately wanted a cartoon from Disney for their Satuday morning schedule, which had fallen to last place in ratings. They had hoped Pooh could boost ratings for the channel.<ref name="Honey" /> Two years earlier, [[Micheal Eisner]] and Krisel had set up meetings with all three major networks in hopes to sell rights to their two cartoon series: [[Adventures of the Gummi Bears]] and [[The Wuzzles]]. NBC and CBS had purchased Gummi Bears and Wuzzles, respectively. Realizing they had nothing left to offer ABC, Eisner and Krisel met with them anyway and received a warm response to the gaffe.<ref name="Emmy">http://books.google.com/books?id=usO2AAAAIAAJ&q=%22although+shows+such+as+darkwing%22&dq=%22although+shows+such+as+darkwing%22&hl=en&sa=X&ei=_WuLU7_hKemgsATtkIDwCQ&ved=0CC0Q6AEwAA</ref> A deal was reached giving ABC the show, while giving first run rights to [[The Disney Channel]].

{{yellow tick}}The show was official announced via a press release on November 15, 1987.<ref>news.google.com/newspapers?nid=1876&dat=19871115&id=Pj0sAAAAIBAJ&sjid=Lc4EAAAAIBA&pg=3979,6396105</ref> It would mark the first time a classic Disney character was seen on Saturday morning television.{{Ref label|A|a|none}}<ref name="PalmBeach">{{cite news | date = 1988-09-04 | title = Pooh Bear brings new adventures to Saturday morning television Series | url = http://pqasb.pqarchiver.com/tampabay/doc/262608769.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Sep+4%2C+1988&author=&pub=St.+Petersburg+Times&edition=&startpage=&desc=Pooh+Bear+brings+new+adventures+to+Saturday+morning+television+Series%3A+Cover+Story | newspaper = [[Tampa Bay Times|St. Petersburg Times]] | location = Florida | edition = City | page = 6 | subscription = yes | accessdate = 2014-09-06 | via = [[ProQuest|ProQuest Archiver]]}}</ref> The series was seen as a gamble with people not knowing if Pooh would survive on the new medium.<ref>www.awn.com/animationworld/digital-pooh-and-tigger-too</ref> At the time, Saturday morning cartoons were viewed as a place with dry, repetitive storylines, shallow characters, cliched narratives, and cheap animation.<ref name="AmericaToonsIn">http://books.google.com/books?id=riYXAwAAQBAJ&printsec=frontcover&dq=America+Toons+In&hl=en&sa=X&ei=QHHpU8vROpH1oAT8lILgAw&ved=0CBwQ6AEwAA#v=onepage&q=America%20Toons%20In&f=false</ref><ref name="Charles">http://news.google.com/newspapers?nid=1665&dat=19880914&id=Qu0eAAAAIBAJ&sjid=MSQEAAAAIBAJ&pg=3860,3254403</ref> As a result, animation fans greeted Disney's plans to adapt A. A. Milne's childhood favorite to the small screen with a mixture of skepticism and dismay, fearing Disney could not top the original featurettes.<ref name="Duckula">http://articles.latimes.com/1988-02-05/entertainment/ca-27348_1_count-duckula</ref>

===Production===
{{Further|Walt Disney Television Animation}}
{{yellow tick}}ABC eagerly commissioned 25 half-hour episodes of ''The New Adventures of Winnie the Pooh'' for its first reason, rather than the standard 13 to 17.<ref name="Hal">http://books.google.com/books?id=7eQLAQAAMAAJ&q=%22Channel,+The+New+Adventures+of+Winnie+the+Pooh+rapidly+%22&dq=%22Channel,+The+New+Adventures+of+Winnie+the+Pooh+rapidly+%22&hl=en&sa=X&ei=lCWhU9q-Ec6NyATkuYLgBg&ved=0CCEQ6AEwAQ</ref> Karl Geurs, a self-described Pooh fan, developed the series,<ref name="Geurs">http://articles.latimes.com/1997/aug/07/entertainment/ca-20052</ref> which took many months.<ref>www.americanradiohistory.com/hd2/Archive-TV-Radio-Age-IDX/IDX/80s/1989/1989-02-06-RTVA-Page-0096.pdf#search="pooh"</ref> At the time, Walt Disney Television Animation had only 80 employees and two projects in production.<ref>http://news.google.com/newspapers?nid=1350&dat=20020628&id=6kxQAAAAIBAJ&sjid=kg4EAAAAIBAJ&pg=5335,3934494</ref>
The department did not yet have in-house facilities built,<ref name="AmericaToonsIn" /> so employees worked out of the [[Academy of Television Arts & Sciences]] building.<ref name="Mark" /> Disney put the same high standards of expectation that they had with their feature films.<ref name="Monkey">http://books.google.com/books?ei=aQuzU-TaCoWWqAbD3oL4CQ&id=z0nwfoF9If4C&dq=%22Monkey+See+Monkey+Do+Better%22&focus=searchwithinvolume&q=violence+pooh</ref> They had hoped to set a new standard of excellence in Saturday morning television, one with "storytelling rich in language and values, as well as delightful well acted characters" that would appeal to audiences of all ages.<ref name="PalmBeach" /><ref name="Rome" />

{{Quote box
 |quote  = {{tick}}We've been well-trained in being really careful about how the characters are being handled, and a lot of effort goes into the writing, just to guarantee that it’s true to the original sense of Milne. Since he was writing for a different era, compromises have to be made, and we’ve always been very concerned about that
 |source = — Ken Kessel, ''Tribune Media Services''<ref name="Rome" />
 |quoted = 1
 |width  = 30%
}}
{{tick}}The writing process began with story premises being pitched to Zaslove, who served as [[story editor]] for the first season. The best ones were selected and sent to ABC executives for approval, followed by story outlines and scripts. The process took around four weeks per episode.<ref name="Mark" /> The crew were "dyed-in-the-wool" fan of Milne's works,<ref name="Charles" /> constantly checking their work against published ''Pooh'' books in order to stay true to the original sense of [[A. A. Milne|Milne]]. Special attention was given to maintain the personalities of the characters as they had originally been written.<ref name="Rome" /> The cartoon attempted to have the right balance of both action-adventure sequences and moments of whimsy.<ref name="PalmBeach" />  The staff often found trouble working with the limited cast, with supervising director Ken Kessel quoted as saying: "You are restrained by what the characters can do and who they are".<ref name="Rome" /> The writing staff hoped to channel the spirit of the Walt Disney shorts of the 1940s, drawing inspiration from artists [[Jack Hannah]], [[Ward Kimball]], and [[Jack Kinney|Jack]] and [[Dick Kinney]].<ref name="Charles" /> 

{{cross}}A consulting company based in Glendale, California advised the team on how the characters should speak, act and look in order to better appeal to the target demographic.<ref>http://articles.latimes.com/1987-09-03/entertainment/ca-5843_1_tv-shows/3</ref> The series had one internal standards director.<ref>{{Cite book | last1 = Singer | first1 = Dorothy G. | last2 = Singer | first2 = Jerome L. | title = Handbook of Children and the Media | publisher = Sage Publications | url = http://books.google.com/books/about/Handbook_of_Children_and_the_Media.html?id=moifZwJHunsC | page = 611 | edition = Illustrated, revised | date = 2001}}</ref> Care was made to ensure there was no imitatable behavior. A source of friction on the show was whether Gopher was allowed to have gunpowder<ref>https://valenti29.wordpress.com/tag/new-adventures-of-winnie-the-pooh/</ref>

{{yellow tick}}Like most other cartoons, the animation was outsourced to other countries. This mainly done for cost purposes and the limited availability of artists in the United States. All the writing, music, direction, character design, and color was worked by around thirty Disney employees in Hollywood. After this, everything was sent overseas for the animation. Approximately 300 employees would work on inking and printing.<ref name="Honey" /> An unusually high number of animation [[cel]]s were used for the show, with 20000 cels in each episode as opposed to 8000-12000 for typical cartoons.<ref name="PalmBeach" /> The show had more drawings per minute than any other TV cartoon at the time.<ref name="Milwaukee">news.google.com/newspapers?id=xGoaAAAAIBAJ&sjid=zioEAAAAIBAJ&pg=5554,2299155&dq=winnie+the+pooh&hl=en</ref><ref name="PalmBeach" /> Early episodes were completed by [[TMS Entertainment]] in [[Taiwan]] and later by Walt Disney Animation UK Ltd, [[Hanho Heung-Up]]<ref name="Hal" /> and [[Wang Film Productions]].<ref>http://articles.latimes.com/1993-03-30/news/wr-17071_1_cheap-labor</ref> Sixteen episodes were also produced by [[Animation studios owned by The Walt Disney Company#Disney Animation Australia|Walt Disney Television Australia]].<ref>http://www.varietyultimate.com/search/?search=%22+talent+set+up+a+studio+that+employs+120%22&startYear=1906&endYear=2014</ref> The show set a benchmark for similar cartoons that both Disney as well as other channels expected for future shows.<ref name="AmericaToonsIn" /><ref>www.americanradiohistory.com/hd2/Archive-BC-IDX/90-OCR/BC-1990-02-19-OCR-Page-0056.pdf#search="winnie the pooh"</ref> 

{{yellow tick}}After the animation was completed, the production reels were sent back to the United States where music and sound effects were added.<ref name="Honey" /> The show's theme song, entitled ''Pooh Bear'', was written by Steve Nelson and sung by Steve Wood.<ref>http://stevewoodmusic.com/index.php/bio.html</ref> A version with Nelson doing the vocals later appeared on his ''Listen What the Katmandu'' album.<ref>http://www.stevenelson.org/bio.html</ref> Nelson also composed several additional songs that were shown on the early episodes.<ref name="Hal" /> The music was particularly praised by critics.<ref>https://www.google.com/search?tbm=bks&tbo=1&q=%22even+the+new+adventures+of+winnie+the+pooh+which+you%22</ref> The show's underscore was composed by Thom Sharp.<ref>http://www.fullerton.edu/arts/music/faculty_Pages/sharpT.html</ref> An orchestra was used to record the music, using instruments such as trumpets and woodwinds.<ref>http://www.loc.gov/item/jots.200026576#about-this-item</ref> The composers were given the unique opportunity to examine the animator's exposure sheets, enabling them to write music while an episode was being scripted.<ref name="PalmBeach" />

{{yellow tick}}The producers actively sought out the original voice cast which had been used in the 1960s featurettes. [[Sterling Holloway]], the original voice of Winnie the Pooh, read for the part, but had aged to the point where he could no longer do the voice successfully.<ref name="Mark" /> A [[casting call]] was held and [[Jim Cummings]] was selected as his replacement, a role he has continued with to the present day.<ref>http://lifestyle.howstuffworks.com/family/activities/movie-fun-night/how-winnie-the-pooh-works4.htm</ref> [[John Fiedler]] and [[Hal Smith]], the original voices for [[Piglet (Winnie-the-Pooh)|Piglet]] and [[Owl (Winnie-the-Pooh)|Owl]] respectively, returned for the series. [[Paul Winchell]] also reprised his role as [[Tigger]]. On advice from his cardiologist, Winchell mostly avoided working with the rest of the cast. The studio let him do his voices alone.<ref name="Winchell">http://news.google.com/newspapers?nid=2004&dat=19881026&id=cbUiAAAAIBAJ&sjid=7rQFAAAAIBAJ&pg=2869,5307882</ref> At the time, Winchell was making various trips to Africa to do research on the artificial heart.<ref>http://www.goshtv.com/2009/08/07/15/</ref> Cummings often filled in for Winchell during these.<ref name="HowStuff" /> In the show's third season, Cummings permanently took over the role of Tigger.{{Ref label|B|b|none}}<ref>http://books.google.com/books?ei=13rSU9i6OcutyAS1zILQBw&id=T7ozAQAAIAAJ&dq=%22Jim+Cummings%22+%22Paul+Winchell%22+%22New+Adventures+of+winnie+the+pooh%22&focus=searchwithinvolume&q=Cummings+%281990+onward%29</ref> Most of the sessions occurred at B&B Sound<!--a studio--> in Burbank, California. Newer technology allowed for the actors to record their roles without having to be in the same room. For example, Fiedler always did his recordings from New York<ref name="Sansom">http://news.google.com/newspapers?nid=336&dat=19930618&id=DIEoAAAAIBAJ&sjid=z4QDAAAAIBAJ&pg=5718,834212</ref> and Winchell was able to do some from Florida.<ref name="Winchell" /> 
<!--John and Paul were FANTASTIC to work with, by the way. Just a joy.-->

===Promotion===
[[File:Winnie the Pooh Costume.jpg|thumb|{{cross}}Costumes such as the one shown above, were part of a ABC tour to promote the Saturday morning lineup<ref>{{cite news|title=LET'S GO|accessdate=21 July 2014|issue=Page SC5|publisher=The Sacramento Bee|date=August 25, 1990}}</ref>]]
{{yellow tick}}Coming into the 1988-89 television season, networks had been struggling with a drop in ratings among children. ABC itself experienced a decline of 37 percent in kids under the age of 6.<ref name="Chicago">http://articles.chicagotribune.com/1988-06-07/features/8801060009_1_squire-rushnell-people-meter-young-viewers</ref> It had been surmised by ABC executives that this was due to a change in the way [[Nielsen ratings]] were collected.<ref name="Honey"/> The data had historically been recorded automatically by a device inside household television sets. However this had been changed the year before; children now had to use [[people meter|people meters]] for their viewership to be counted. This required manually pushing buttons that would clock kids in and out and programs, something they often had trouble successfully completing.<ref>http://www.americanradiohistory.com/hd2/Archive-BC-IDX/88-OCR/BC-1988-10-17-OCR-Page-0052.pdf#search=%22winnie%20the%20pooh%22</ref><ref name="Chicago" /> What resulted was a demographic that could not be guaranteed to advertisers.<ref name="BC">www.americanradiohistory.com/hd2/Archive-TV-Radio-Age-IDX/IDX/80s/1988/1988-08-08-RTVA-Page-0053.pdf#search="pooh"</ref>

{{yellow tick}}In order to combat this, ABC decided to fill their programming with "old favorites".<ref name="Daniel"> news.google.com/newspapers?nid=1310&dat=19880621&id=zuhVAAAAIBAJ&sjid=q-EDAAAAIBAJ&pg=6954,4914499</ref> The studio began to develop and retool classic characters and shows, ones that they hoped could attract older children and their parents into watching the program.<ref name="USA Today">{{cite news | last = Roush | first = Matt | date = 1988-09-08 | title = On ABC: Portrait of Scooby as a young dog | url = http://pqasb.pqarchiver.com/USAToday/doc/306108370.html | newspaper = [[USA Today]] | page = 03.D | subscription = yes | accessdate = 2014-09-07 | via = ProQuest Archiver }}</ref> ''Winnie the Pooh'' became the centerpiece in this plan, with the show was described as the highlight of ABC's Saturday morning schedule.<ref name="Daniel" /> The character had what network executives call "marquee value"—meaning they are familiar and already have a built-in audience.<ref>http://www.amazon.com/gp/reader/0966107594/ref=sr_1_55?p=S00J&keywords=%22new+adventures+of+winnie+the+pooh%22&ie=UTF8&qid=1402807264#reader_0966107594</ref> Squire Rushnell, Children's Vice President for ABC, was hoping Pooh could draw a "somewhat more sophisticated" audience in the range of 6 to 11.<ref name="Honey" />

{{yellow tick}}In the three weeks leading up to its debut, ABC began airing promotionals for the cartoon during prime-time hours.<ref name="USA Today"/> This was seen as a very unusual occurrence.<ref name="BC" /> Part of the reason this was done was to fill airtime, as the [[1988 Writers Guild of America strike]] had caused production to be halted on prime time television shows.<ref>www.americanradiohistory.com/hd2/Archive-BC-IDX/89-OCR/BC-1989-10-09-OCR-Page-0050.pdf#search="winnie the pooh"</ref> Advertisements for ''The New Adventures of Winnie the Pooh'' were played during adult shows such as [[thirtysomething]] and [[Moonlighting]] using the tag line "Now you can share your childhood heroes with your children".<ref name="Honey" /> A television commercial that aired during the ''[[ABC Sunday Night Movie]]'' on September 4, 1988 used the tagline "before taxes. before puberty. there was childhood. and Winnie the Pooh".<ref>http://www.youtube.com/watch?v=QPNLRbP9VC4</ref><ref name="USA Today"/>

{{tick}}The evening before the show made its broadcast debut, ABC aired a thirty-minute Saturday Morning preview show featuring Winnie the Pooh and other debuting cartoons: [[The New Adventures of Beany and Cecil]] and [[A Pup Named Scooby Doo]].<ref>{{cite news | date = September 9, 1988 | title = TV's Best Bets | url = http://www.newspapers.com/image/67969100/?terms=%22new+adventures+of+winnie+the+pooh%22 | newspaper = [[The San Bernardino Sun]] (California) | series = TV HIGHLIGHTS | agency = [[Gannett News Service]] | page = D10 | accessdate = 8-4-2014 | via = [[Newspapers.com]] | subscription = Yes}}</ref> The show placed second in its time-slot with a 7.3 Nielsen rating.<ref>{{Cite web | url=http://www.tvtango.com/listings/1988/09/09 | website = TVTango | title=TV Listings for - September 9, 1988 - TV Tango}}</ref>

{{yellow tick}}[[Sears & Roebuck]] and [[Honey Nut Cheerios]] partnered to host a nationwide premiere party to celebrate the series coming to ABC. Over 300 Sears stores across the country participated in the breakfast, which doubled as a charity event. The first episode was telecast on in-store video displays. More than 40,000 children attended the event.<ref>http://go.galegroup.com/ps/i.do?id=GALE|A6951891&v=2.1&u=tel_k_wvhsl&it=r&p=GPS&sw=w&asid=ae4cc25015ce9e0981393c1b72e7f4ff</ref> Some stores had Winnie the Pooh characters show up in costume.<ref>http://news.google.com/newspapers?nid=1346&dat=19880909&id=DIowAAAAIBAJ&sjid=-_sDAAAAIBAJ&pg=992,4412302</ref><ref>http://news.google.com/newspapers?id=Fm4wAAAAIBAJ&sjid=RDYDAAAAIBAJ&pg=2445,1430955&dq=winnie+the+pooh&hl=en
</ref> Sears also dedicated eight pages of their Christmas catalog towards the series.<ref name="Sears">go.galegroup.com/ps/i.do?id=GALE%7CA6946773&v=2.1&u=tel_k_wvhsl&it=r&p=GPS&sw=w&asid=d961aa23a137cc02c0a847bdce676a83</ref> 

===Broadcast history===
{{tick}}During the 1980s, a debate emerged inside the Disney corporation about whether original programs should be aired on the Disney Channel or outsourced to other channels. Some executives felt there was nothing more important than the Disney Channel.<ref name="Channels" /> Others such as Gary Krisel disagreed, feeling they risked losing a generation of TV viewers who did not have cable.<ref name="Emmy" /> In the end, a compromise was reached with Disney Channel President John F. Cooke, who agreed to "pay" Krisel's division a certain price if he could get first run rights.<ref name="Channels" /> The show premiered on the [[Disney Channel]] on January 17th, 1988. Thirteen episodes aired at 8:30am on weekends.<ref>{{cite news
| last1                 = From staff and wire reports
| date                  = 1987-11-27
| year                  = 1987
| title                 = Disney Channel opens door to Pooh and his furry pals
| url                   = http://news.google.com/newspapers?id=x4dOAAAAIBAJ&sjid=6foDAAAAIBAJ&pg=6612%2C2524921
| newspaper             = [[The Spokesman-Review|Spokane Chronicle]]
| location              = [[Washington (state)|Washington]]
| series                = People
| page                  = 12
| accessdate            = 2014-08-23
| via                   = Google News Archive
}}</ref> The show's run ended that July.<ref>{{cite news
| last1                 = Shister
| first1                = Gail
| date                  = 1988-05-07
| year                  = 1988
| title                 = Pooh, Beany, Cecil, Slimer And Friends Are On Their Way
| url                   = http://articles.chicagotribune.com/1988-05-07/entertainment/8803150256_1_pooh-corner-cecil-beany
| newspaper             = [[Chicago Tribune]]
| agency                = [[Knight Ridder|Knight Ridder Newspapers]]
| accessdate            = 2014-08-23
}}</ref>

{{yellow tick}}The show then moved to Saturday morning where it aired for a full hour from 8:30am to 9:30am. For the second season, the show was cut back to 30 minutes to make room for new entries. The show was merged with [[Adventures of the Gummi Bears]] and aired as part of the ''Gummi Bears-Winnie the Pooh Hour''.<ref name="Wonderful">{{Cite book | last = Cotter | first = Bill | title = THE WONDERFUL WORLD OF DISNEY TELEVISION: A COMPLETE HISTORY | publisher = Disney Editions | url = http://books.google.com/books/about/THE_WONDERFUL_WORLD_OF_DISNEY_TELEVISION.html?id=AA5mAAAAMAAJ | date = September 22, 1997}}</ref> This partnership was short lived and lasted only one year, when Gummi Bears moved to daily syndication. ''Winnie the Pooh'' returned as a solo effort the following year.<ref name="Hal" /><ref>http://www.highbeam.com/doc/1P2-1187042.html</ref><ref>http://books.google.com/books?ei=wAOtU--9NcfJ8wHbqoCoDA&id=dctkAAAAMAAJ&dq=%22Bugs+Bunny+%26+Tweety+Show+%28ABC%29%22+top&focus=searchwithinvolume&q=pooh</ref> New episodes intermixed with reruns returned for a third season in the fall of 1990<ref name="Hal" /> During this time two of the show's characters—Winnie the Pooh and Tigger—were incorporated into [[Cartoon All Stars to the Rescue]].<ref>http://www.nytimes.com/1990/04/21/movies/hollywood-and-networks-fight-drugs-with-cartoon.html</ref> The show returned for a fourth season on September 7, 1991.<ref>MMM</ref> The show was not renewed the following year. After the series ended, the crew produced "[[Winnie the Pooh and Christmas Too]]", a primetime spin-off of the show.<ref>news.google.com/newspapers?nid=1980&dat=19911213&id=66giAAAAIBAJ&sjid=9K4FAAAAIBAJ&pg=1378,4491524</ref>

{{yellow tick}}Despite production ending the year before, reruns of the show returned to the ABC fall schedule for the 1992-1993 season.<ref>http://www.highbeam.com/doc/1P2-4131468.html</ref> By the following year, the show was dropped by ABC and sold in syndication.<ref>http://americanradiohistory.com/Archive-BC/BC-1993/BC-1993-02-22.pdf</ref> Executives felt the show could make more money selling directly to television stations rather than accepting ABC's [[license fee]].<ref>articles.latimes.com/1993-02-20/entertainment/ca-117_1_fox-affiliate/2</ref> The show later returned on October 28, 1995 when reruns of the program replaced [[The New Adventures of Madeline]],<ref>http://news.google.com/newspapers?nid=1454&dat=19951026&id=0vZOAAAAIBAJ&sjid=FhUEAAAAIBAJ&pg=6867,4553168</ref>
but the show left for the 1996-1997 season.<ref>http://www.highbeam.com/doc/1G1-83902622.html</ref>
The show then returned January 4, 1997 and continued until 2002.<ref>http://www.highbeam.com/doc/1P2-810097.html</ref>

{{cross}}The Disney Channel began reruns of the series on October 3, 1994<ref>''The Disney Channel Magazine'', Vol. 12, no. 6, October/November 1994: pp. 36, 48.</ref> and continued until September of 2006, to make way for a new series, [[My Friends Tigger & Pooh]].<ref name="HowStuff" />. It was also shown on Toon Disney, first airing April 18, 1998.<ref>www.awn.com/mag/issue2.10/2.10pages/2.10television.html</ref> Internationally, the show has aired on the Family Channel in Canada,<ref>{{cite news | last = Greer | first = Sandy | date = 1988-09-24 | title = For the Family | url = http://pqasb.pqarchiver.com/thestar/doc/435775467.html | newspaper = [[The Toronto Star]] | edition = SA2 | page = S.98 | series = STARWEEK | subscription = yes | accessdate = 2014-09-07 | via = ProQuest Archiver}}</ref> India,<ref>http://www.bollywoodtrade.com/television/the-new-adventures-of-winnie-the-pooh-premieres-on-disney-channel/B93B47FC-63B1-498A-8CC9-1656CB5EC6D5/index.htm</ref> and Poland<ref>http://translate.google.com/translate?hl=en&sl=pl&u=http://www.press.pl/newsy/telewizja/pokaz/5056,Kolejne-cykle-Disneya-na-dobranoc-w-Jedynce&prev=/search%3Fq%3DTVP1%2B%2522Nowe%2Bprzygody%2Bkubusia%2Bpuchatka%2522%26safe%3Doff%26client%3Dfirefox-a%26hs%3DcJo%26rls%3Dorg.mozilla:en-US:official%26channel%3Dsb</ref>

{| class="wikitable plainrowheaders" border="2" width="100%" style="text-align: center;"
|-
! colspan=2 rowspan=2 width=10%| Season
! rowspan=2 width=10%| Episodes
! rowspan=2 width=10%| TV season
! rowspan=2 width=20%| Time slot ([[Eastern Time Zone (North America)|ET]])
! colspan=2| Originally aired
|-
! width=20%| [[Season premiere]]
! width=20%| [[Season finale]]
|-
|  style="width:1%; background:#2a52be;"|
| style="width:9%;"|{{cross}}[[List of The New Adventures of Winnie the Pooh episodes#Season 1 (1988-89)|1]]
| 25<ref name="Hal" />
| [[1988–89 United States network television schedule (Saturday morning)|1988-89]]
| 8:30 AM - 9:30 AM
| {{Start date|1988|1|17}}
| {{Start date|1989|3|4}}
|-
|  style="width:1%; background:#177245;"|
| style="width:9%;"|[[List of The New Adventures of Winnie the Pooh episodes#Season 2 (1989)|2]]
| 10
| [[1989–90 United States network television schedule (Saturday morning)|1989-90]]
| 9:00 AM - 9:30 AM
| {{Start date|1989|9|9}}
| {{Start date|1989|12|2}}
|-
|  style="width:1%; background:#b87333;"|
| style="width:9%;"|[[List of The New Adventures of Winnie the Pooh episodes#Season 3 (1990)|3]]
| 10
| [[1990–91 United States network television schedule (Saturday morning)|1990-91]]
| rowspan="2"|8:00 AM - 8:30 AM
| {{Start date|1990|8|18}}
| {{Start date|1990|11|10}}
|-
|  style="width:1%; background:#cc3333;"|
| style="width:9%;"|[[List of The New Adventures of Winnie the Pooh episodes#Season 4 (1991)|4]]
| 8
| [[1991–92 United States network television schedule (Saturday morning)|1991-92]]
| {{Start date|1991|9|7}}
| {{Start date|1991|10|26}}
|}

==Characters==
{{main|List of Winnie the Pooh characters}}
[[File:Example.png<!--Pooh and Friends.png-->|thumb|350px|{{tick}}From left to right: Owl, Pooh, Tigger, Piglet, Roo, Eeyore, and Rabbit]]
*{{cross}}'''[[Winnie the Pooh]]''' ([[Jim Cummings]]) is the main character. He is a very lovable character who is always good-natured. Very naive and "bear of very little brain". Cummings called the program timeless<ref>{{Cite book | last1 = Lawson | first1 = Tim | last2 = Persons | first2 = Alisa | title = The Magic Behind the Voices: A Who's Who of Cartoon Voice Actors | publisher = Univ. Press of Mississippi | url = http://books.google.com/books/about/The_Magic_Behind_the_Voices.html?id=0cEAOsLJad8C | page = 139 | quote = "When asked for his opinion of what will will endure of recent animation, Cummings replied that he believes the Disney programs like ''Winnie the Pooh'', ''Goof Troop'', and ''Tale Spin'' are timeless." | date = December 9, 2004}}</ref>
*{{cross}}'''[[Piglet (Winnie-the-Pooh)|Piglet]]''' ([[John Fiedler]]) is Pooh's best friend. He is shy, very kindhearted and is obsessed with keeping things neat and tidy, and enjoys beautiful things like flowers. His fears and nervousness often hinder his life, as he runs and hides when unnecessary and often stutters when nervous, but has been shown to have a lot of hidden courage and often faces danger to help others. He sometimes has an inferiority complex, although his friends think highly of him. Episodes about him tend to revolve around these traits as well as his small size. Fellow actor Jim Cummings described his voice as "kind of like the wind blowing through tall grass. It sounded homey, and it sounding comforting"<ref>http://articles.latimes.com/2005/jun/28/local/me-fiedler28</ref> Fiedler was very proud of his work on the show and enjoyed the role just as much as when he started in 1968<ref name="Fiedler">http://books.google.com/books?id=jfEnWZswjS4C&printsec=frontcover&dq=john+fiedler+book&hl=en&sa=X&ei=qkPoU9SnG5Tw8AGlk4HoBQ&ved=0CCUQ6AEwAA#v=onepage&q=proud&f=false</ref>
*{{cross}}'''[[Tigger]]''' ([[Paul Winchell]], Jim Cummings) is an [[wikt:ebullient|ebullient]] tiger. Tigger is always filled with great energy and optimism, and though always well-meaning, he can also be mischievous, and his actions have sometimes led to chaos and trouble for himself and his friends. He is very confident and has quite an ego, having a high opinion of himself. He has a notable habit of mispronouncing various words, or stressing wrong syllables in them. Unlike previous adaptations, Tigger is shown living in a large treehouse. Winchell thought of him as a cross between the [[Dead End Kids]] and the [[Cowardly Lion]].<ref name="Jim">http://news.google.com/newspapers?nid=1129&dat=20050212&id=iYlIAAAAIBAJ&sjid=FXEDAAAAIBAJ&pg=6129,708801</ref> Tigger was voiced by Winchell for the first 33 episodes and by Jim Cummings for the later seasons<ref name="PoohChristmas">{{cite news | last = Jefferson | first = Graham | date = 1991-12-13 | title = Prime-time 'Pooh' Christmas | url = http://pqasb.pqarchiver.com/USAToday/doc/306509861.html?FMT=ABS&FMTS=ABS:FT&date=Dec+13%2C+1991&author=Jefferson%2C+Graham&pub=USA+TODAY+%28pre-1997+Fulltext%29&edition=&startpage=&desc=Prime-time+%60Pooh%27+Christmas | newspaper = [[USA Today]] | section = Life | page = 03.D | subscription = yes | accessdate = 2014-09-07 | via = ProQuest Archiver }}</ref> When Cummings took over the role, Winchell said "Take care of my little friend for me"<ref name="Jim" />
*{{cross}}'''[[Rabbit (Winnie-the-Pooh)|Rabbit]]''' ([[Ken Sansom]]) is finicky rabbit. In addition to wanting to be organized and practical, Rabbit's tendency to take charge is inflated to the extent that he becomes a control freak who insists on doing things exactly right, in his way and in the proper order. He keeps a garden and does whatever he can to protect it from other animals such as bugs and crows and he gets upset when anyone or anything tries to steal his vegetables. He and Tigger are usually foils for each other, reluctantly working together. He was shown as green in the series, compared to yellow in later efforts<ref>http://www.dvdmg.com/winniethepoohseasons.shtml</ref> Ken Sansom described voicing Rabbit as the best experience he's had.<ref name="Sansom" />
*{{cross}}'''[[Gopher (Winnie-the-Pooh)|Gopher]]''' ([[Michael Gough (voice actor)|Michael Gough]]) plays a more prominent role in this series. He is shown to be a bit of a workaholic, and is obsessed with dynamite and digging in his tunnels. He speaks in a Southern accent and wears a helmet with a light attached. He often helps the others out with construction plans. Michael Gough described his character as one of his favorites. He won the role at an audition when Howard Morris, the original actor, retired<ref>www.thegamingliberty.com/2011/08/clayton-carmine-speaks-an-interview-with-michael-gough/</ref>
*{{cross}}'''[[Eeyore]]''' ([[Peter Cullen]]) is a gloomy donkey. He is somewhat less caustic and sarcastic in this version than in the original stories. Despite his depressive nature, Eeyore is capable of great compassion. He usually expects misfortune to happen to him, such as his house of sticks to be knocked down regularly, but accepts it when it does.
*{{cross}}'''[[Owl (Winnie-the-Pooh)|Owl]]''' ([[Hal Smith]]) is the eldest character in the series. He presents himself as a mentor and teacher to the others, but is really quite scatterbrained. He enjoys telling stories about his distant relatives, whenever something reminds him of one, but many of his stories are pointless or absurd. He speaks with a strong Southern English accent.
*{{cross}}'''[[Roo]]''' (Nicholas Melody) is a baby joey. He wears a light blue shirt. The smallest of the characters, Roo frequently is seen hanging around Tigger.
*{{cross}}'''[[Kanga (Winnie-the-Pooh)|Kanga]]''' ([[Patricia Parris]]) is Roo's mother. She rarely appears, but is shown to be kind-hearted and calm.
*{{cross}}'''[[Christopher Robin]]''' (Tim Hoskins) is an 5 year old child that has adventures with the stuffed animals Christopher Robin wasn't working{{cite quote}}

{{tick}}For the most part, the show used a limited cast consisting only of characters in the original Milne books.<ref name="Rome" /> However, several minor characters did make appearances. Christopher Robin's mother (voiced by Patricia Parris) is shown occasionally, but always with her face obscured.<ref>{{Cite book | last = Foli | first = Karen J. | title = Like Sound Through Water: A Mother's Journey Through The Auditory Processing Disorder | publisher = Atria Books | page = 203 | date = March 7, 2002}}</ref>
Kessie, a [[bluebird]] that Rabbit rescues, makes her first appearance in this series; she would later appear in [[The Book of Pooh]].<ref name="Kessie">{{cite news | last = Levine | first = Evan | date = January 31, 2001 | title = A New Look for Pooh: Japanese Puppetry, Computer Effects Give Old Favorite Modern Appeal | url = http://news.google.com/newspapers?nid=1346&dat=20010131&id=474wAAAAIBAJ&sjid=e_0DAAAAIBAJ&pg=6291,8391924 | newspaper = [[The Ledger]] | location = [[Lakeland, Florida]] | page = D7 | series = Parental Guidance | accessdate = August 14, 2014 | via = [[Google News]]}}</ref> Stan Woozle and Heff Heffalump appear as a pair of honey thieves. This marked the first time [[heffalumps]] and [[woozles]] were seen on-screen.<ref name="Monkey" /> Prior to this, they had always been portrayed as creatures that did not exist and were representative of childhood fears.<ref> {{Cite web | last = Issac | first = Steven | title = VIDEO REVIEWS: Pooh's Heffalump Movie | website = Focus on the Family | url= http://www.pluggedin.com/videos/2005/Q1/PoohsHeffalumpMovie.aspx | quote = "A.A. Milne created heffalumps as unseen icons representing the things we're afraid of but can't always put our finger on." | accessdate = August 14, 2014}}</ref> Instead, the show used other unseen villains such as Jagulars<ref name="Wonderful" /> and the "Grabme Gotcha". <ref>{{cite news | last = Levitan | first = Charan | date = October 6, 1995 | title = 'Frankenpooh' Is Good, Gentle Fun | url = http://articles.sun-sentinel.com/1995-10-06/entertainment/9510040232_1_frankenpooh-silly-story-unscary | newspaper = [[Sun-Sentinel]] | series = Cinemom | accessdate = August 14, 2014}}</ref> A father and son heffalump also appeared from time to time.<ref>{{Cite web | title=Pooh's Heffalump Movie DVD Review |url=http://www.dvdizzy.com/heffalump.html| website=DVDizzy.com}}</ref> Other characters on the show include Owl's cousin Dexter (voiced by Hal Smith) and Skippy the Sheepdog.<ref name="HowStuff">{{cite web |url=http://lifestyle.howstuffworks.com/family/activities/movie-fun-night/how-winnie-the-pooh-works3.htm |title=Ultimate Guide to Winnie the Pooh |last1=Allen |first1=Michael |date=November 8, 2006 |website=[[HowStuffWorks.com]] |accessdate=August 8, 2014}}</ref> [[Chuck McCann]] provided additional voices as well.<ref>{{cite web |last=Fritz |first=Steve |website=ChuckMcCann.net |title=CHUCK McCANN PT 3 – DOIN’ HIS THING IN THE WEST COAST |url=http://www.chuckmccann.net/interviews/press%20articles/Animated%20shorts%20PT%203.pdf |quote="From there, they put me on Winnie The Pooh" |format=PDF |accessdate=August 8, 2014}}</ref>

==Setting==
[[File:Example.png<!--Pooh and the Balloon.png-->|thumb|350px|{{tick}}A production still from ''Balloonatics'' depicting Winnie the Pooh floating with a balloon. Christopher Robin's backyard is shown, visibly different from previous adaptations.]]
{{tick}}For this adaption, the show underwent an Americanization. The setting was changed from native England to contemporary America.<ref name="Honey" /> The series depicted Christopher Robin as a typical 1980s kid rather than a 1920s British child. He is shown living in a suburban house with his mother and no longer had an English accent.<ref name="EW">{{cite news | last = Mark | first = Lois Alter | date = March 18, 1994 | title = Oh, Pooh | url = http://www.ew.com/ew/article/0,,20456627,00.html | newspaper = [[Entertainment Weekly]] | accessdate = September 8, 2014}}</ref> His mischievous imagination drew comparisons to [[Calvin (Calvin and Hobbes)|Calvin]] from [[Calvin and Hobbes]], as opposed to Milne's original interpretation.<ref name="Duckula" /> Additionally, unlike the earlier Disney featurettes, the show did not use a narrator or the storybook theme.<ref name="Duckula" />

{{tick}}Although the show still used the [[Hundred Acre Wood]] as its main setting, several episodes took place in other locations. The characters occasionally traveled to the adjacent town, going to a grocery store or movie theater.<ref name="EW" /> Other episodes were set in more imaginative settings and involved the characters journeying into the clouds or down in a wishing well. One episode took place in the Wild West, in the form of a play.<ref>{{Cite news | last = Virtel | first = Louis | title = And Now, Winnie the Pooh's 7 Trippiest Adventures | url = http://movieline.com/2011/07/14/and-now-winnie-the-poohs-7-trippiest-adventures/ | newspaper = [[Movieline]] | date = July 14, 2011 | accessdate = September 8, 2014}}</ref> These styles of episodes were done away with later on.<ref name="ATL">{{cite news | last = Kloer | first =  Phil | date = 03-13-1988 | title =  Cable fertile ground for raising the high, low, and middlebrow | url = http://nl.newsbank.com/nl-search/we/Archives?p_product=AT&p_theme=at&p_action=search&p_maxdocs=200&s_hidethis=no&p_field_label-0=Author&p_field_label-1=title&p_bool_label-1=AND&p_text_label-1=Cable%20fertile%20ground%20for&s_dispstring=headline%28Cable%20fertile%20ground%20for%29%20AND%20date%28all%29&xcal_numdocs=20&p_perpage=10&p_sort=YMD_date:D&xcal_useweights=no | page = T/4 | newspaper = Atlanta Journal Constitution | publisher = NewsBank | subscription = yes}}</ref> The writing staff felt they worked best in the Hundred Acre Wood.<ref name="Rome"/>

{{tick}}The writers made a point of keeping the show as timeless as possible, having the Hundred Acre Wood become a "never, never land". The show did its best to leave out all the modern conveniences.<ref name="Charles" /> The approach to episodes was to put more emphasis on adventure, yet keep the integrity of Milne's characters.<ref name="Honey" /> To add excitement, the occasional waterfall or cliff was added,<ref name="ATL" /> which the show found tough to fit in.<ref name="Charles" /> The dialogue was updated to make the show more relatable to today's generation.<ref name="Common">{{Cite web | url = https://www.commonsensemedia.org/tv-reviews/the-new-adventures-of-winnie-the-pooh | website = [[Common Sense Media]] | title=The New Adventures of Winnie the Pooh | accessdate = September 8, 2014}}</ref>

==Themes and analysis==
{{tick}}The show was a conceived as a [[comedy of manners]] and was hailed as a rare cartoon devoid of any violence or villains.<ref name="ATL" /><ref name="PoohChristmas" /> The show's main theme revolved around the complications and misunderstandings that often arose between the characters and their eventual return to normalcy.<ref name="Rome" /> For instance, one episode dealt with Pooh believing Rabbit was moving away after hearing he had "eaten him out of house and [honey]".<ref name="Wonderful" /> Special attention was paid to write from a child's point of view, rather than an adult's. For this, the writers drew inspiration from [[Bill Cosby]], [[Gahan Wilson]], and ''[[The Phantom Tollbooth]]''.<ref name="Mark" /> Additionally, the staff was also very conscious of their older viewers—dubbed "older kids"—and would always aim for a sensibility that would appeal to them as well. Kessel noted that while the show often had writing that would go over the heads of little kids, the original Milne books did as well.<ref name="Rome"/>

{{yellow tick}}Unlike previous adaptations of ''Winnie the Pooh'', the stories were not based on chapters from A.A. Milne's books. The writers made a point of not copying from Milne, but instead drawing the essence of him for the modern day; keeping the same charm and style as the original stories.<ref name="Sun">
{{cite news | last1 = Hughes | first1 = Mike | date = September 8, 1988 | title = Wacky heroes lead the way as children's TV enters new phase | url = http://www.newspapers.com/image/67969100/?terms=%22new+adventures+of+winnie+the+pooh%22 | newspaper = [[The San Bernardino Sun]] | location = (California) | series = Thursday TV | agency = [[Gannett News Service]] | page = D6 | accessdate = 8-4-2014 | via = [[Newspapers.com]] | subscription = Yes}}</ref> The episodes have very little action in terms of plot, which in later years has drawn comparisons to [[Seinfeld]].<ref>http://www.nytimes.com/1994/06/05/books/television-classic-storybook-characters-live-televisually-ever-after.html</ref> The main storylines typically derived from the characters and their relationships to each other.<ref>www.amazon.com/gp/reader/0966107594/ref=sr_1_55?p=S00J&keywords="new+adventures+of+winnie+the+pooh"&ie=UTF8&qid=1402807264</ref> Episode plots ranged from the simple, such as Winnie the Pooh searching for [[honey]] (stylized as hunny), to the more dramatic, such as Christopher Robin becoming trapped under his bed.<ref name="Charles" /> Some episodes spoofed published works of fiction including [[Frankenstein]],<ref>animatedviews.com/2002/winnie-the-pooh-frankenpoohspookable-pooh/</ref> [[Sherlock Holmes]],<ref>http://books.google.com/books?id=PJBaAAAAMAAJ&q=%22Tigger+Private+Ear%22&dq=%22Tigger+Private+Ear%22&hl=en&sa=X&ei=cRaRU8GYMYrKsQSdnYLICg&ved=0CEMQ6AEwBQ</ref> [[Zorro]],<ref>http://theautismnews.com/autism-the-mother-of-invention/</ref> and [[The Three Little Pigs]]<ref>http://www.dvdverdict.com/reviews/poohvalentinespecial.php</ref>

{{cross}}The psychology of the characters were something that was paid special attention to. In reality, Christopher Robin would be sitting with his stuffed animals, while the fantasy world, which was what was shown on screen, would show Pooh talking. Everything was derived from a child's imagination. According to the series bible, his backyard is the Hundred Acre Wood. 

{{cross}}Episodes focused on socioemotional issues,<ref>http://books.google.com/books?id=KnQXQOP5uoMC&pg=PA403&dq=%22new+adventures+of+winnie+the+pooh%22&hl=en&ei=VT0nTvvaEOTn0QH-69jrCg&sa=X&oi=book_result&ct=result&resnum=3&ved=0CDEQ6AEwAjgU#v=onepage&q=%22new%20adventures%20of%20winnie%20the%20pooh%22&f=false</ref> dealing with topics such as teamwork, resourcefulness, how to triumph over challenges, the power of positive outlook, and the value of friendship.<ref>{{cite news | last = Marder | first = Keith | date = 1997-10-09 | title = A GUIDE TO TV THAT TRIES TO TEACH; FCC MANDATE PUTS LEARNING ON SCHEDULE | url = http://www.thefreelibrary.com/A+GUIDE+TO+TV+THAT+TRIES+TO+TEACH%3B+FCC+MANDATE+PUTS+LEARNING+ON...-a083887739 | newspaper = [[Los Angeles Daily News]] | location = California | agency = Gale Group | accessdate = 2014-09-06 | via = [[TheFreeDictionary.com#TheFreeLibrary.com|TheFreeLibrary.com]]}}</ref> The series delivered strong messages about honesty, responsibility, persistence, cooperative effort, friendship and caring. The morals taught in each story allow children to draw parallels to their own lives.<ref name="Monkey" /> These were offered in a far more subtle manner than the "prosocial snippets" seen on other programs.<ref name="Hal" />  Many stories are designed to help young children distinguish between fantasy and reality and overcome common childhood fears.<ref>http://data.fcc.gov/mediabureau/v01/tv/application/KidVid_30598.html</ref> Innumerable children's-expert panels continued throughout its lengthy network run to highly commend and recommend the series to the three-to-ten-year-old crowd, even growing tolerant enough to be amused by the "hunny/honey" spelling controversy.<ref name="Hal" />

==Reception==
===Critical reviews===
{{Quote box
 |quote  = Only a few program even approach the quality of ABC's four-season-old ''New Adventures of Winnie the Pooh'', the most artfully written and drawn kids' series on the air.
 |source = Noel Holston, ''The Pittsburgh Press''<ref>news.google.com/newspapers?nid=1144&dat=19911208&id=j-MhAAAAIBAJ&sjid=bmQEAAAAIBAJ&pg=2491,6436145</ref>
 |quoted = 1
 |width  = 30%
}}
{{tick}}Initial reviews of ''The New Adventure of Winnie the Pooh'' were overwhelmingly positive, with critics praising the production values and solid writing. Later reviews have drawn more comparisons to the earlier Disney featurettes.

{{cross}}The [[Los Angeles Times]] called the show "the best made-for-TV cartoon show in several seasons".<ref name="Duckula" /> Months later, the newspaper claimed it as "not only the classiest new show of the season, but also one of the best-looking series ever animated for television".<ref>http://articles.latimes.com/1988-09-20/entertainment/ca-2381_1_saturday-morning-tv</ref> and gave an similarly good review the next year.<ref>articles.latimes.com/1989-09-22/entertainment/ca-562_1_saturday-morning-cartoons/2</ref> The [[Atlanta Journal Constitution]] said it "contained much more detailed and lively animation than the usual kidvid".<ref>{{cite news
| last         =  Kloer
| first        =  Phil
| date         =  07-10-1988
| title        =  Saturday Morning Television Growing Up
| url          = http://nl.newsbank.com/nl-search/we/Archives?p_product=AT&p_theme=at&p_action=search&p_maxdocs=200&s_hidethis=no&p_field_label-0=Author&p_field_label-1=title&p_bool_label-1=AND&p_text_label-1=Saturday%20Morning%20Television%20Growing%20Up&s_dispstring=Pooh%20AND%20headline%28Saturday%20Morning%20Television%20Growing%20Up%29%20AND%20date%2801/01/1987%20to%205/21/1995%29&p_field_date-0=YMD_date&p_params_date-0=date:B,E&p_text_date-0=01/01/1987%20to%205/21/1995%29&p_field_advanced-0=&p_text_advanced-0=%28Pooh%29&xcal_numdocs=20&p_perpage=10&p_sort=YMD_date:D&xcal_useweights=no
| newspaper    = Atlanta Journal Constitution
| publisher    = NewsBank
}}</ref> [[TV Guide]] said the show had "theatrical-grade animation, sprightly stories, conscientious eschewing of laugh tracks and best of all, the willingness to let the visual jokes speak for themselves".<ref>http://books.google.com/books?id=6k7vAAAAMAAJ&q=Behold+the+theatrical-grade+animation&dq=Behold+the+theatrical-grade+animation&hl=en&sa=X&ei=6V6yU4KXCJOXqAb-x4GIDg&ved=0CCUQ6AEwAA</ref> [[Entertainment Weekly]] gave the show an "A" saying "there's enough excitement, including lots of slapstick and bad guys, to keep '90s adventurers happy".<ref name="EW" /> [[The New York Times]] called the show "lovingly faithful" to the original Milne books.<ref>www.nytimes.com/1994/06/05/books/television-classic-storybook-characters-live-televisually-ever-after.html</ref> [[USA Today]] called the show a "horizon-broadener" for children who aren't exposed to the classics and "adds to familitarity" for those who are.<ref>pqasb.pqarchiver.com/USAToday/doc/306162891.html?FMT=ABS&FMTS=ABS&date=Feb+28%2C+1989&author=Marklein%2C+Mary+Beth&pub=USA+TODAY+%28pre-1997+Fulltext%29&edition=&startpage=&desc=Keeping+a+watchful+eye+on+your+kids%27+TV+viewing</ref> Lee Winfrey of Knight-Ridder Newspapers says the writers successfully maintained the integrity of Milnes's characters and praised the animator's for [[Ernest H. Shepard]]'s illustrations.<ref name="Honey" /> The [[Milwaukee Journal]] said the show will "offer children and probably their parents, a gentle walk through Pooh Corner".<ref name="Milwaukee" /> Gene Seymour of Knight Rider called the best animation on weekly television outside of the General Mills Commercials.<ref>news.google.com/newspapers?nid=2026&dat=19891102&id=srEtAAAAIBAJ&sjid=odAFAAAAIBAJ&pg=6352,254802</ref> The Dayton Daily News called the program one of the best on television writing "The animation of this offering from the Disney's studios is not as sumptuous as the company's feature films, but it is miles above the television norm".<ref>CITE</ref> Charles Witback praised the show claiming that "Milne [came] out on top " and they remain unique to the flashy, noisy Hollywood<ref name="Charles" /> [[The San Bernardino Sun]] wrote "if kids like the verbal wit of the other shows, they'll tackle the rich sophistication of Winnie the Pooh"<ref name="Sun" />

{{yellow tick}}[[Good Housekeeping]] wrote that the show was "sweet and endearing, though its educational value is essentially limited to a kid-tailored 'I'm okay, you're okay' theme".<ref>{{cite journal | last1 = Mifflin | first1 = Lawrie | date = 1999-01-01 | year = 1999
| title = Beyond Sesame Street (children's television programming) | url = http://www.highbeam.com/doc/1G1-53460780.html | journal = [[Good Housekeeping]] | accessdate  = 2014-05-24 | via = HighBeam | subscription = Yes}}</ref> [[Common Sense Media]] gave the show 4 stars, saying "the lessons are just as classic and time-tested as the characters".<ref name="Common" /> Hal Erickson writing in his book "Television Cartoon Shows" called the show a delightful eye of calm in "the hurricane of hectic Saturday morning slapstick".<ref name="Hal" /> DVDizzy.com praised the show calling it "true both to the spirit of Milne's creation and the animation of Disney's terrific short films".<ref name="DVDizzy">http://www.dvdizzy.com/guwpooh1.html</ref> DVDVerdict.com called the show "perfectly respectable imitations that still rank as stellar, sweet-natured children's entertainment", going on to write "Kids should enjoy this stuff and adults should feel comfortable leaving their young ones in the care of this of this good-hearted programming for an hour".<ref>http://www.dvdverdict.com/reviews/poohseasons10th.php</ref> AnimatedViews called the show "a well-remembered if not exceptional series that slotted into the kind of programming that filled the Disney Afternoons."<ref name="TiggerMovie" /> David Perlmutter in his book ''America Toons In'' called the longevity of the show "a testament to the enduring appeal of the beloved characters".<ref name="AmericaToonsIn" /> The Laser Disc Newsletter wrote the show is "highly imaginative, featuring lovely artwork and a number of creative touches".<ref>https://www.google.com/search?q=%22episodes+on+Detective+Tigger+however%22&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=sb#channel=sb&q=%22episodes+on+Detective+Tigger+however%22&rls=org.mozilla:en-US:official&safe=off&tbm=bks</ref> ''Using Children's Literature in Preschool'' said that "the show brings alive the humor and excitement of the original books"<ref>http://books.google.com/books?id=1ZGKAAAAQBAJ&pg=PA108&dq=%22Winnie+the+Pooh%22+%22preschool%22&hl=en&sa=X&ei=6hTZU6iXL4OtyASX04DACw&ved=0CC0Q6AEwATgK#v=onepage&q=%22Winnie%20the%20Pooh%22%20%22preschool%22&f=false</ref>

{{Yellow tick}}Not all reviews have been positive. Evan Levine writing for the [[Philadelphia Daily News]] gave the program a mixed review, saying "the characters are all true to form, but the colors are overly bright, and the whole look is harsh" but adding "this series is certainly better than a lot of other cartoons that we've seen".<ref>http://articles.philly.com/1992-05-01/news/26014858_1_characters-olivia-humor</ref> Jan Crain Rudeen writing for the [[Scripps Howard News Service]] described the series and the resulting video releases as "awful", which he felt lacked imagination and a harder edge.<ref>http://news.google.com/newspapers?nid=1454&dat=20010613&id=4QpPAAAAIBAJ&sjid=RB8EAAAAIBAJ&pg=6721,4099574</ref> [[The Washington Post]] described the series as "cheaply sweetened fare".<ref>http://www.washingtonpost.com/wp-srv/entertainment/movies/reviews/tiggermoviehowe.htm</ref> One particular episode has been a source of controversy. "Sorry Wrong Slusher", in which the characters stay up late, order pizza, and watch a late night [[slasher film|slusher film]], has been called violent.<ref>http://books.google.com/books?id=LVTsR0J13RIC&pg=PA207&dq=%22sorry+wrong+slusher%22&hl=en&sa=X&ei=VJPpU9O_M8-RyAS0yILwBA&ved=0CBwQ6AEwAA#v=onepage&q=slusher&f=false</ref> [[The Baltimore Sun]] made particular note of this episode as "sacrilege", writing that the modernization goes against the A. A. Milne stories.<ref name="Baltimore" />

===Ratings===
{|class="wikitable collapsible collapsed floatright" width=17% style="font-size:85%" 
|-
! colspan=3|Select Nielsen ratings
|-
! Date !! colspan=2 width=35%| Score
|-
<!--| colspan=3 align=center height=3px |{{small|'''SEASON 1'''}} -->
|-
| Sept 10 1988 || 5.9/22 || <ref>http://www.varietyultimate.com/search?search=bugs&searchType=&startYear=1906&endYear=2014&searchDate=09%2F16%2F1988</ref>
|-
| Sept 17 1988 || 5.7/23 || <ref>http://www.varietyultimate.com/search?search=Pooh&searchType=&startYear=1906&endYear=2014&searchDate=09%2F26%2F1988</ref>
|-
| Sept 24 1988 || 5.1/21 || <ref>http://www.varietyultimate.com/search?search=Pooh&searchType=&startYear=1906&endYear=2014&searchDate=09%2F30%2F1988</ref>
|-
| Oct 1 1988 || 5.2/22 || <ref>http://www.varietyultimate.com/search?search=Pooh&searchType=&startYear=1906&endYear=2014&searchDate=10%2F07%2F1988</ref>
|-
| Sept 9 1989 || 4.9/25 ||<ref>http://www.varietyultimate.com/search/?page=5&startYear=1989&endYear=1989&search=Pooh&searchType=&sortBy=&searchDate=&showAll=</ref>
|-
| Sept 16 1989 || 4.4/20 || <ref>http://www.varietyultimate.com/search?search=slot+winners+bugs+bunny&searchType=&startYear=1988&endYear=1989&searchDate=</ref>
|-
| Sept 23 1989 || 4.1/18|| <ref>http://www.varietyultimate.com/search?search=Pooh&searchType=&startYear=1906&endYear=2014&searchDate=09%2F29%2F1989</ref>
|}
{{yellow tick}}The network television premiere on Saturday, September 10, 1988 was hailed as an immediate success.<ref name="Wonderful" /> The show won its time-slot with 5.9/23 Nielsen ratings share, translating to 5.7 million viewers. ABC, who had been in third place for Saturday morning the year prior, won every time-slot averaging a 5.0 rating/20 share.<ref>http://www.varietyultimate.com/search?search=bugs&searchType=&startYear=1906&endYear=2014&searchDate=09%2F16%2F1988</ref> This trend continued for the next three weeks.{{Ref label|C|c|none}} Selby Hall, Marketing Manager for ABC, was quoted as saying "[the show had] been very successful on Saturday mornings in the States". The high ratings caused an extra push behind the international airings of the program.<ref>http://www.varietyultimate.com/search/?page=2&startYear=1987&endYear=1989&search=%22Winnie+the+Pooh%22&searchType=&sortBy=&searchDate=&showAll</ref> Throughout the season, the show continued to receive "solid" ratings. The show ranked 10th place out of all Saturday morning cartoons for the season.<ref>https://www.google.com/search?q=%22through+April+15%2C+1989%22+pooh&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=sb#channel=sb&q=%22through+April+15%2C+1989%22+pooh&rls=org.mozilla:en-US:official&safe=off&tbm=bks</ref>

{{yellow tick}}During the [[1989–90 United States network television schedule (Saturday morning)|1989-90]] television schedule, the series was paired with [[Adventures of the Gummi Bears]].{{Ref label|D|d|none}} The show once again won its time-slot, but fell one rating point from the previous year's debut.<ref>http://www.varietyultimate.com/search/?page=5&startYear=1989&endYear=1989&search=Pooh&searchType=&sortBy=&searchDate=&showAll=</ref> The show repeated this the next week, but was beaten by [[Captain N: The Game Master]] the next two weeks.<ref>www.americanradiohistory.com/hd2/Archive-BC-IDX/89-OCR/BC-1989-10-09-OCR-Page-0051.pdf#search="winnie the pooh"</ref>{{Ref label|C|c|none}}

{{cross}}By 1993, the show had fallen in the ratings. Finishing 27th out of the 36 Saturday morning programs, the show averaged a 2.1/9 Nielsen rating share.<ref>www.americanradiohistory.com/hd2/Archive-BC-IDX/93-OCR/BC-1993-07-26-Page-0052.pdf#search="winnie the pooh"</ref> The show cont got a 3.3 Nielsen rating in mid February 1993 cooresponding to 3.2 million viewers.<ref>{{cite news | date = 1993-02-23 | title = Wherein a President Easily Outpolls Pooh  | url = http://www.nytimes.com/1993/02/23/us/wherein-a-president-easily-outpolls-pooh.html | newspaper = The New York Times | accessdate = 2014-09-06}}</ref> In 1997, [[MediaWeek|''MediaWeek'']] ranked it 301st out of every broadcast show.<ref>http://books.google.com/books?id=ixEUAQAAMAAJ&q=%22top+rated%22+%22winnie+the+pooh%22&dq=%22top+rated%22+%22winnie+the+pooh%22&hl=en&sa=X&ei=bsGvU8H8PM-gyASm3YDADw&ved=0CCoQ6AEwATgK</ref> By the late 1990s, the show was one of the top five Saturday morning cartoons.<ref>http://www.awn.com/mag/issue3.7/3.7pages/3.7television.html</ref> It had a (2.5/11) market share in Boys 2-11 and a (2.2/11) market share in boys 6-11.<ref>{{Cite web|url = http://www.animenewsservice.com/archives/aug21.htm|title = |date = |accessdate = |website = |publisher = |last = |first = }}</ref>

===Awards===
{{tick}}For its debut season the show won a [[Daytime Emmy Award]] for [[Daytime Emmy Award for Outstanding Children's Animated Program|Outstanding Animated Program]]. During his acceptance speech, Mark Zaslove praised the actors and animators for their dedication to the series and specifically thanked [[Jymn Magon]] and Karl Geurs for the humanity they brought to the program.<ref>{{Cite episode | title = [[16th Daytime Emmy Awards]] | first = Mark | last = Zaslove | network = NBC | date = June 29, 1989 | time  = 43:16}}</ref> The following year the series was awarded the same honor, this time in a tie with ''[[Beetlejuice (TV series)|Beetlejuice]]''. The show was awarded the first of two [[Humanitas Prize]]s during its first season for "[examining] the need to both hold onto and let go of love".<ref>{{cite news | date = July 6, 1989 | title = 'China Beach,' 'Wonder Years' Among Humanitas Prize Winners | url = http://fiji4.ccs.neu.edu/~zerg/lemurcgi/ISU_data/TREC/cd-data/vol1/ap/ap890706 | location = Los Angeles | agency = [[Associated Press]] | accessdate = August 14, 2014 | via = Northeastern University AP Backlog}}</ref> Three years later, the show would pick up its second prize for its dramatization "of the struggle to assume responsibility and live with the consequences of your mistakes".<ref>{{cite news | last = Quinn | first = Michelle | date = July 10, 1992 | title = First-Year Series Take Top Humanitas | series = Television | url = http://articles.latimes.com/1992-07-10/entertainment/ca-1781_1_brooklyn-bridge | newspaper = [[The Los Angeles Times]] | accessdate   = August 14, 2014}}</ref> The show also received a commemoration from the [[Action for Children's Television]] with President [[Peggy Charren]] calling the show "an imaginative extension of the Pooh stories...preserving the essence of the original characters".<ref>{{cite news | last =  Trott | first = Robert W. | date = May 9, 1989| title = ABC Honored For Drama About Illiteracy | agency = [[Associated Press]] | url = http://www.apnewsarchive.com/1989/ABC-Honored-For-Drama-About-Illiteracy/id-47ec3d7345f6bbbd584bc7d26816de0b | location = Cambridge, Massachusetts | accessdate = August 14, 2014}}</ref>

{{Yellow tick}}The show was cited in the [[Children's Television Act|Children's Television Act of 1990]] as an example of a positive educational program.<ref>http://www.highbeam.com/doc/1P2-731407.html</ref> The show received a special salute during the opening session of the [[Congressional Club]] in 1988. [[Joan Lunden]], co-host of [[Good Morning America]], hosted the opening session which included United States Congressional and Cabinet wives as well as their children and grandchildren.<ref>http://pqasb.pqarchiver.com/washingtonpost/doc/307067684.html?FMT=ABS&FMTS=ABS:FT&date=Sep+7%2C+1988&author=Carmody%2C+John&pub=The+Washington+Post+%28pre-1997+Fulltext%29&edition=&startpage=&desc=The+TV+Column</ref> [[WatchMojo.com]] ranked the series #9 in their "Top Disney Animated TV Series" list, saying "By telling stories that dealt with friendship, fear, self-esteem and more, Disney brought the characters of A.A. Milne’s beloved books to life".<ref>www.watchmojo.com/video/id/11671/</ref> BuzzFeed ranked the theme song #3 in their list of "7 Cartoon Theme Songs Guaranteed to Earworm You"<ref>www.buzzfeed.com/mccarricksean/cartoon-theme-songs-guaranteed-to-earworm-you-fjmu</ref>

<!--|rowspan="2"-->
{|class="wikitable sortable" style="margin-right: 0;"
|+ {{cross}}Awards and nominations for ''The New Adventures of Winnie the Pooh''
|-
! Date
! Award
! Category
! Nominee(s)
! Result
|-
|rowspan="2"|1988
|[[CableACE Award]]
|Children's Entertainment Series or Special, 8 and Younger<ref>http://articles.latimes.com/1989-01-16/entertainment/ca-447_1_comedy-series/2</ref>
|
|{{won}}
|-
|[[Parents' Choice Awards]]
|Silver Seal Award<ref name="NYT">http://www.nytimes.com/tv/show/158316/New-Adventures-of-Winnie-the-Pooh/awards</ref>
|
|{{won}}
|-
|rowspan="7"|1989
|rowspan="2"|[[Golden Reel Awards]]
|rowspan="2"|Sound Effects Mixing<ref>http://www.varietyultimate.com/search?search=Sound+DuckTabm&searchType=&startYear=1906&endYear=2014&searchDate=03%2F07%2F1989</ref>
|"Paw & Order"
|{{nom}}
|-
|"The Masked Offender"
|{{nom}}
|-
|[[Young Artist Awards]]
|Best Young Actor Voice-Over Role<ref>http://www.youngartistawards.org/pastnoms10.htm</ref>
|Tim Hoskins
|{{nom}}
|-
|[[Action for Children's Television]]
|Commercial Broadcast Award<ref>http://news.google.com/newspapers?nid=1696&dat=19890519&id=b_saAAAAIBAJ&sjid=GkgEAAAAIBAJ&pg=3456,3559486</ref>
|<!--{{small|"an imaginative extension of the Pooh stories…preserving the essence of the original characters"}}-->
|{{won}}
|-
|[[Daytime Emmy Awards]]
|Outstanding Animated Program
|
|{{won}}
|-
|[[Humanitas Prize]]
|Children's Animation<ref>http://humanitasprize.info/welcome/?page_id=699</ref>
|Doug Hutchinson, Larry Bernard and Mark Zaslove<br>{{small|for "Find Her, Keep Her"}}
|{{won}}
|-
|Parents Choice Awards
|Gold Seal Award<ref name="NYT" />
|
|{{won}}
|-
|rowspan="2"|1990
|Daytime Emmy Awards
|Outstanding Animated Program
|"My Hero / Owl Feathers"
|{{won}}
|-
|Parents Choice Awards
|Gold Seal Award<ref>http://articles.latimes.com/1990-12-23/news/tv-9979_1_andy-hardy</ref>
|
|{{won}}
|-
|rowspan="2"|1991
|Daytime Emmy Awards
|Outstanding Film Sound Editing
|
|{{nom}}
|-
|Golden Reel Awards
|Outstanding Achievement
|"The Good, The Bad, and The Tigger"
|{{nom}}
|-
|rowspan="3"|1992
|rowspan="2"|Daytime Emmy Awards
|Outstanding Animated Program
|
|{{nom}}
|-
|Outstanding Film Sound Editing
|
|{{nom}}
|-
|Humanitas Prize
|Children's Animation<ref>http://articles.latimes.com/1992-07-10/entertainment/ca-1781_1_brooklyn-bridge</ref>
|Bruce Reid Schaefer<br>{{small|for "Home Is Where The Home Is"}}
|{{won}}
<!--|-
|Children's Animation<ref>http://humanitasprize.info/welcome/?page_id=699</ref>
|Karl Geurs, Mark Zaslove<br>{{small|for "Winnie the Pooh and Christmas Too"}}
|{{nom}}
|-
|[[Primetime Emmy Award]]
|Outstanding Children's Program
|
|{{nom}}-->
|-
|}

==Home video releases==
[[File:Disney s Winnie the Pooh.svg|thumb|150px|This logo was used for all Pooh products; it was redesigned because the old logo was inadvertently "sending negative messages"<ref name="MarketingGame">http://www.stutrud.com/EricSchulz/MarketingClass/TheMarketingGameBook.pdf</ref>
]]
{{yellow tick}}Although Disney has never released the complete series on home video, there have been numerous video collections released over the years.<ref name="DVDizzy" /><ref>http://animatedviews.com/2009/winnie-the-pooh-seasons-of-giving/</ref> The first was a collection of 10 videocassette tapes issued by [[Walt Disney Home Video]].<ref name="EW" /> Each VHS contained between three to four episodes, with the first three tapes released in 1990.<ref>http://www.highbeam.com/doc/1P2-1150486.html</ref> This was followed by an additional three the next year<ref>http://www.highbeam.com/doc/1P2-1073743.html</ref> and four more in 1992.<ref>http://www.highbeam.com/doc/1P2-8732759.html</ref> Due to a twenty-five year license agreement on ''Pooh'' merchandise, these videotapes were released only in Sears. Sales were very poor, despite a solid consumer base.<ref name="MarketingGame" />

{{yellow tick}}Eric Schulz, Vice President of Marketing at Disney, recalled an incident one Friday afternoon at Kmart where parents were shopping: "We noticed that no Winnie the Pooh characters were available. Several consumers were asking the store clerks if the Poohs were sold out". Schulz and his team discovered there were no plush toys available at Kmart, due to the licensing. They also discovered that this license was expiring in just a few months and would not be renewed. That afternoon the marketing team returned to the office and began to plan new ideas to sell ''Winnie the Pooh'' videos.<ref name="MarketingGame" />

{{cross}}In 1994, on the day that the Sears license expired, a nationwide Pooh video and plush promotion was launched.<ref name="1994">http://articles.latimes.com/2002/jul/05/business/fi-pooh5/3</ref> Videos were packaged with Pooh plush characters together in a single box.<ref name="MarketingGame" /> Disney proclaimed 1994, "The Year of Pooh"<ref>books.google.com/books?id=LQgEAAAAMBAJ&pg=PA64&dq="year+of+pooh"&hl=en&sa=X&ei=4R6dU_eSO8aiyATU8YKABw&ved=0CB4Q6AEwAA#v=onepage&q=%22year%20of%20pooh%22&f=false</ref> which coincided with the 70th anniversary of Winnie the Pooh. In lieu of traditional press kit, Disney sent out a Winnie the Pooh cookie jar to the press outlets, a decision which received overwhelmingly positive reaction. The Today Show proudly displayed its Pooh cookie jar on TV while the hosts talked about the new video releases.<ref name="MarketingGame" />

{{yellow tick}}Two collections of complication tapes called ''Pooh Playtime'' and ''Pooh Learning'' were released with three videotapes encompassing each set.<ref>MMMM</ref> The videos featured between two to four episodes of ''The New Adventures of Winnie the Pooh'' and featured new songs written by Dave Kinnoin.<ref>http://songwizard.com/About.shtml</ref> Sales were very high, with numerous videos turned up on the ''Video Bestseller List''. In just three weeks, Disney had sold twenty times more Winnie the Pooh videos than they had in the previous twelve months. By 1995, Pooh videos sold over thirty times what they had sold the year before, despite the fact that Disney had only repackaged existing products.<ref name="MarketingGame" /> Because of their success, two additional videos were added to each collection. A third collection entitled ''Pooh Friendship'' was released in 1997, bringing the three collections to fifteen videos between them.<ref>http://books.google.com/books?id=qQ4EAAAAMBAJ&pg=PA54&dq=%22Pooh+Playtime%22&hl=en&sa=X&ei=80WNU5HsI4KpsASPrIHQBA&ved=0CEMQ6AEwAg#v=onepage&q=%22Pooh%20Playtime%22&f=false</ref>

{{yellow tick}}The show first appeared on DVD in the United Kingdom. Under the title ''The Magical World of Winnie the Pooh'', eight volumes were released consisting of four episodes apiece. The first five volumes of this series later appeared in the United States under the name ''Growing Up with Winnie the Pooh''. Appearing in February 2005, the releases were made to coincide with the premiere of [[Pooh's Heffalump Movie]].<ref>http://www.dvdizzy.com/guwpooh4.html</ref> These episodes did not include the original opening credits, but instead had new sequences specifically made for the discs.<ref name="DVDizzy" /> Episodes of the show have also been released as part of the "special features" in the DVD releases of Winnie the Pooh movies, such as [[The Tigger Movie]]<ref>http://www.amazon.com/Tigger-Anniversary-Edition-Two-Disc-Digital/dp/B0028OH54K</ref> and [[Winnie the Pooh: Springtime with Roo]].<ref>http://www.dvdizzy.com/springtime.html</ref>
<!--{{Portal|Television|Disney|Animation}}-->
<!--
**is pretty gentle.  So to add some excitement, the occasional waterfall or cliff was added.
**but that didn’t feel right (like the movie theater episode) so it was dropped.
**“Pooh” has no villains; it’s a comedy of manners — so the key was to find interesting misunderstandings to weave our tales.-->

==Impact and legacy==
{{cross}}The series helped spawn a successful Winnie the Pooh media franchise, which grew into a series of made-for-TV holiday specials, two additional television series, and four theatrically released movies. Many of the cast members continued to work with these Winnie the Pooh adaptations. Jim Cummings continues to voice Winnie the Pooh and Tigger in the present day. Paul Winchell briefly reprised his role as Tigger in ''Pooh's Grand Adventure''.<ref name="Geurs" /> John Fiedler voiced Piglet until his death in 2005.<ref name="Fiedler" /> Ken Sansom and Peter Cullen continued voicing their characters until 2010. Much of the writers and directors returned for ''Pooh's Grand Adventure'' and ''The Book of Pooh''. Bruce Talkington has since written many children's books based on Winnie the Pooh.<ref>http://news.google.com/newspapers?nid=1915&dat=19941016&id=IQxHAAAAIBAJ&sjid=GPgMAAAAIBAJ&pg=3742,3727891</ref>

{{yellow tick}}The show was one of the last times Winnie the Pooh was designed and marketed for audiences of all ages.<ref>http://www.dvdizzy.com/pooh-seasonsofgiving.html</ref> In the years following the series, Walt Disney Home Video began to reposition their strategy and marketed the television series, and Winnie the Pooh in general, towards younger age groups, despite critics claiming the show can be enjoyed by members of all ages.<ref name="Duckula" /><ref name="Milwaukee" /><ref>{{cite news | date = July 1994 | title = More repositioned Pooh | url = http://books.google.com/books?id=030HAQAAMAAJ | newspaper = The Laser Disc Newsletter | location = Indiana University | issue = 119 | accessdate = 2014-09-07 | via = Google Books | quote = "...Walt Disney Home Video is repositioning the marketing of its Winnie the Pooh cartoons, aiming the releases at a younger age group than previously"}}</ref> In later years, the show has been touted as strictly for preschoolers.<ref>http://www.learningace.com/doc/1406825/6af3c4cd29a7f45b7e0017537ca744e9/tvact</ref><ref>http://moviemet.com/review/winnie-pooh-very-merry-pooh-year-blu-ray#.U-hXmmO1E-A</ref> DVDizzy summarized the idea saying "Even though Milne's books had won over readers of all ages and even though kids weren't buying movie tickets and merchandise, Disney seemed set on the idea that Pooh was strictly for little ones, those not even old enough to attend school".<ref>http://www.dvdizzy.com/winniethepooh.html</ref>

{{yellow tick}} The program caused a resurgence of popularity of Winnie the Pooh that continues to this day, to the point of the character being Disney's second largest franchise.<ref name="TiggerMovie" /> Following the home video releases, Disney's annual revenue from Winnie the Pooh rose from $100 million to more than $1 billion in just four years.<ref name="1994" /> Winnie the Pooh is now the most successful Disney character, surpassing Mickey Mouse.<ref>http://articles.latimes.com/2012/dec/21/news/la-disney-controls-winnie-the-pooh-trademarks-court-rules-20121221</ref> As of 2012, it is the third most popular franchise in the United States.<ref>http://www.forbes.com/sites/jennagoudreau/2012/09/17/disney-princess-tops-list-of-the-20-best-selling-entertainment-products/</ref>
<!--{{cross}}The show has also been compared to various theatrically released Winnie the Pooh movies. [[Slant Magazine]], while reviewing [[Piglet's Big Movie]] said the movies "while nowhere near as captivating as ABC's "The New Adventures of Winnie the Pooh," are pleasant enough family diversions".<ref>www.slantmagazine.com/film/review/piglets-big-movie/555</ref> While reviewing [[Pooh's Heffalump Movie]], Slant called the movie "really just two episodes of The New Adventures of Winnie the Pooh glued together"<ref>http://www.slantmagazine.com/film/review/poohs-heffalump-movie</ref>-->

==References==
'''Notes'''
<div class="references-small">
'''a.''' {{Note_label|A|a|none}} [[Scrooge McDuck]] had previously been adapted for [[DuckTales]] the year before, but was not considered to be one of the main Disney characters<ref name="Daniel"/><br>
'''b.''' {{Note_label|B|b|none}} Jim Cummings voiced Tigger during Season 1's "King of the Beasties" and later during Season 3's "Eeyi Eeyi Eeyore"<br>
'''c.''' {{Note_label|C|c|none}} Ratings are notoriously tricky to obtain for children's programming and not guaranteed to be accurate. Because of this, very few sources publish Saturday morning ratings outside of premiere dates.<ref>http://books.google.com/books?id=b6Iqh5umo3sC&lpg=PA109&dq=%22saturday%20morning%22%20nielsen&pg=PA109#v=onepage&q=%22%3Achildren%20are%20not%20interested%22&f=false</ref><br>
'''d.''' {{Note_label|D|d|none}} Despite the fact that the two programs were technically considered a single show, ratings were not reportedly uniformly.
</div>

'''Citations'''
{{reflist|30em}}

==External links==
* {{Official website|http://disney.go.com/disneyjunior/winnie-the-pooh}}
* {{IMDb title|id=0165052|title=The New Adventures of Winnie the Pooh}}
* {{tv.com show|the-new-adventures-of-winnie-the-pooh|The New Adventures of Winnie the Pooh}}
*[http://www.bcdb.com/cartoons/Walt_Disney_Studios/Television/The_New_Adventures_of_Winnie_the_Pooh/index.html The New Adventures of Winnie the Pooh] on Big Cartoon Database