View source for Fifty Shades of Grey (film)

{{Use mdy dates|date=May 2014}}
{{Infobox film
| name = Fifty Shades of Grey
| image = Fifty-Gray-poster.jpg
| alt = 
| caption = Theatrical release poster
| director = [[Sam Taylor-Johnson]]
| producer = {{Plain list |
* [[Michael De Luca]]
* [[Dana Brunetti]]
* [[E. L. James]]
}}
| screenplay = [[Kelly Marcel]]
| based on = {{based on|''[[Fifty Shades of Grey]]''|E. L. James}}
| starring = {{Plain list|
* [[Dakota Johnson]]
* [[Jamie Dornan]]
* [[Eloise Mumford]]
* [[Luke Grimes]]
* [[Rita Ora]]
* [[Victor Rasuk]]
* [[Max Martini]]
* [[Dylan Neal]]
* [[Callum Keith Rennie]]
* [[Jennifer Ehle]]
* [[Marcia Gay Harden]]
}}
| music = [[Danny Elfman]]
| cinematography = [[Seamus McGarvey]]
| editing = [[Lisa Gunning]]
| studio = {{Plain list|
* [[Focus Features]]
* [[Michael De Luca Productions]]
* [[Trigger Street Productions]]}}
| distributor = [[Universal Studios|Universal Pictures]]
| released = {{Film date|2015|02|11|[[65th Berlin International Film Festival|Berlin]]|2015|02|13|United States}}
| runtime = 125 minutes<!--Theatrical runtime: 125:13--><ref name="BBFC">{{cite web|url=http://www.bbfc.co.uk/releases/fifty-shades-grey-film|title=''Fifty Shades of Grey'' (18)|work=[[British Board of Film Classification]]|date=February 2, 2015|accessdate=February 2, 2015}}</ref>
| country = United States
| language = English
| budget = $36—$40 million<ref name="ew-budget" /><ref name="DEADLINE1"/>
| gross = 
}}
'''''Fifty Shades of Grey''''' is a 2015 American [[Sex in film|erotic]] [[Romance film|romantic drama film]] directed by [[Sam Taylor-Johnson]] with a screenplay by [[Kelly Marcel]]. Based on [[E. L. James]]' bestselling [[Fifty Shades of Grey|novel]], the film stars [[Dakota Johnson]] as Anastasia Steele, a college graduate who begins a [[BDSM|sadomasochistic]] relationship with young business magnate Christian Grey ([[Jamie Dornan]]).

The film premiered at the [[65th Berlin International Film Festival]] on February 11, 2015 and will have a [[wide release]] on February 13, 2015 by [[Michael De Luca Productions]], [[Trigger Street Productions]],<ref name="Producers">{{cite web|last=Miller|first=Julie|title=Fifty Shades of Grey Film Gets Oscar-Nominated Producers, Christian Grey–Casting Inspiration|url=http://www.vanityfair.com/online/oscars/2012/07/fifty-shades-of-grey-producers-composite-sketch|work=Vanity Fair|date=July 10, 2012|accessdate=August 12, 2013}}</ref> [[Focus Features]], and [[Universal Studios|Universal Pictures]].<ref name="Distrib">{{cite web|last=Fleming|first=Mike|url=http://www.deadline.com/2012/03/universal-pictures-and-focus-features-win-50-shades-of-grey/|title=Universal Pictures and Focus Features win ''Fifty Shades of Grey''|publisher=[[Deadline.com]]. [[PMC (company)|PMC]]|date=March 26, 2012|accessdate=May 7, 2012}}</ref>

==Plot==
{{advert|section|date=February 2015}}
Virginal student Anastasia Steele ([[Dakota Johnson]]) goes to interview wealthy, mysterious, handsome, charismatic entrepreneur Christian Grey ([[Jamie Dornan]]). The attraction between them is immediate and electric. But Ana learns that Christian is only interested in a relationship on his own controlling terms. As they embark on an intense and passionate affair, he introduces her to his dark and very particular tastes. Now she finds herself exploring her own desires for the first time. <ref>http://www.cineworld.co.uk/whatson/fifty-shades-of-grey</ref>

==Cast==
{{div col}}
* [[Dakota Johnson]] as Anastasia "Ana" Steele.
* [[Jamie Dornan]] as Christian Grey.
* [[Eloise Mumford]] as Katherine "Kate" Kavanagh,<ref name="mumford">{{cite news|url=http://variety.com/2013/film/news/eloise-mumford-fifty-shades-of-grey-1200865898/|title=‘Fifty Shades’: Eloise Mumford Tapped to Play Anastasia Steele’s Roommate|date=November 22, 2013|accessdate=December 4, 2013|first=Justin|last=Kroll|work=[[Variety (magazine)|Variety]]}}</ref> Anastasia's best friend and roommate.
* [[Luke Grimes]] as Elliot Grey,<ref>{{cite web|last=Kit|first=Borys|title='True Blood' Actor Joins 'Fifty Shades of Grey'|url=http://www.hollywoodreporter.com/news/fifty-shades-grey-luke-grimes-650995|work=[[The Hollywood Reporter]]|accessdate=December 4, 2013|date=October 25, 2013}}</ref> Christian's adopted brother.
* [[Rita Ora]] as Mia Grey,<ref>{{cite web|last=Ora|first=Rita|title=Twitter / RitaOra : It's official! I've been cast ...|url=https://twitter.com/RitaOra/statuses/407635117939884032|publisher=Twitter.com|accessdate=December 4, 2013|date=December 2, 2013}}</ref> Christian's adopted sister.
* [[Victor Rasuk]] as José Rodriguez,<ref name="rasuk">{{cite news|first=Jeff|last=Sneider|title=‘Fifty Shades of Grey’ Casts ‘How to Make It in America’ Star Victor Rasuk as Jose|url=http://www.thewrap.com/fifty-shades-grey-casts-make-america-star-victor-rasuk-jose/|work=The Wrap|date=October 31, 2013|accessdate=November 1, 2013}}</ref> one of Anastasia's close friends.
* [[Max Martini]] as Jason Taylor,<ref>{{cite web|last=Kroll|first=Justin|title=Max Martini to Play Christian Grey’s Bodyguard in ‘Fifty Shades of Grey’|url=http://variety.com/2013/film/news/max-martini-fifty-shades-body-guard-1200824294/|work=Variety|accessdate=December 4, 2013|date=November 26, 2013}}</ref> Christian's bodyguard and head of his security.
* [[Dylan Neal]] as Bob Adams,<ref>{{cite news|last=Denham|first=Jess|title=Dylan Neal to Play Anastasia's step-father in ‘Fifty Shades of Grey’|url=http://www.independent.co.uk/arts-entertainment/films/news/fifty-shades-of-grey-movie-dylan-neal-cast-as-anastasia-steeles-stepfather-8985702.html|work=Independent|accessdate=December 5, 2013|date=December 5, 2013}}</ref> Anastasia's step-father.
* [[Callum Keith Rennie]] as Raymond "Ray" Steele<ref>{{cite web|last=Yamato|first=Jen|url=http://www.deadline.com/2013/12/fifty-shades-of-grey-callum-keith-rennie/|title='Fifty Shades Of Grey' Movie Casts Callum Keith Rennie|publisher=Deadline.com|date=|accessdate=May 19, 2014}}</ref>
* [[Jennifer Ehle]] as Carla Wilks,<ref name="elhe">{{cite web|last=Fleming|first=Mike|title=Jennifer Ehle Joining ‘Fifty Shades Of Grey’ As Anastasia Steele’s Mother|url=http://www.deadline.com/2013/10/jennifer-ehle-joining-fifty-shades-of-grey-as-anastasia-steeles-mother/|publisher=Deadline.com. PMC|accessdate=October 8, 2013|date=October 7, 2013}}</ref> Anastasia's mother.
* [[Marcia Gay Harden]] as Grace Trevelyan Grey,<ref name="harden">{{cite web|last=Kit|first=Borys Kit|title='Fifty Shades of Grey' Adds Marcia Gay Harden as Christian Grey's Mother|url=http://www.hollywoodreporter.com/news/fifty-shades-grey-adds-marcia-661732|work=[[The Hollywood Reporter]]|accessdate=December 4, 2013|date=December 3, 2013}}</ref> Christian's adoptive mother.
* [[Aaron Taylor-Johnson]]<ref>{{cite web|url=http://www.accesshollywood.com/fifty-shades-director-reveals-aaron-taylor-johnson-is-in_article_93957|title='Fifty Shades': Director Reveals Aaron Taylor-Johnson Is In!|publisher=accesshollywood.com|date=May 9, 2014|accessdate=May 12, 2014}}</ref><ref>{{cite web|url=http://www.totalfilm.com/news/aaron-taylor-johnson-to-feature-in-50-shades-of-grey|title=Aaron Taylor-Johnson to feature in 50 Shades Of Grey|publisher=totalfilm.com|date=May 12, 2014|accessdate=May 12, 2014}}</ref>
* [[Andrew Airlie]] as Carrick Grey, Christian's adoptive father
* Anthony Konechny as Paul Clayton, the brother of the owner of Clayton's Hardware Store.
* Emily Fonda as Martina.
* [[Rachel Skarsten]] as Andrea,<ref>{{cite web|title=Exclusive Feature: Rachel Skarsten Talks "Fifty Shades of Grey" and Her Big Decision|url=http://daman.co.id/exclusive-feature-rachel-skarsten-talks-fifty-shades-of-grey-and-her-big-decision/|accessdate=8 December 2014}}</ref> Christian's assistant.
{{div col end}}

==Production==
By early 2012, several Hollywood studios were keen to obtain film rights to the New York Times bestselling ''Fifty Shades'' trilogy of novels.<ref name="Times">{{cite web|last1=Sperling|first1=Nicole|last2=Zeitchik|first2=Steven|url=http://latimesblogs.latimes.com/movies/2012/03/50-shades-of-grey-has-hollywood-studios-all-hot-and-bothered.html|title=''50 Shades of Grey'' has studios hot and bothered|work=[[Los Angeles Times]]|date=March 20, 2012|accessdate=May 7, 2012}}</ref> [[Warner Bros.]], [[Sony Pictures Entertainment|Sony]], [[Paramount Pictures|Paramount]], [[Universal Studios|Universal]] and [[Mark Wahlberg]]'s production company put in bids for the film rights.<ref>{{cite web|title=Mark Wahlberg Talks Fifty Shades of Grey|url=http://movies.yahoo.com/news/mark-wahlberg-talks-fifty-shades-grey-making-movie-213418827.html|publisher=[[Yahoo! Movies]]|date=June 18, 2012|accessdate=July 5, 2012}}</ref><ref>{{cite web|last=Deahl|first=Rachel|title=''Publishers Weekly'': British Erotica Series Catches Hollywood's Eye|url=http://www.publishersweekly.com/pw/by-topic/book-news/page-to-screen/article/50114-british-erotica-series-catches-hollywood-s-eye.html|work=[[Publishers Weekly]]|date=January 9, 2012|accessdate=May 7, 2012}}</ref> Universal Pictures and [[Focus Features]] secured the rights to the trilogy in March 2012.<ref name="Distrib" /> Author James sought to retain some control during the movie's creative process.<ref>"[http://www.hollywoodreporter.com/risky-business/el-james-making-unprecedented-demands-303811 E.L. James Making Unprecedented Demands for Film Rights to ''Fifty Shades of Grey'']{{-"}}, ''[[The Hollywood Reporter]]''</ref> James chose ''[[The Social Network]]'' producers [[Michael De Luca]] and [[Dana Brunetti]] go produce the film.<ref name="Producers" /><ref name="varietyinsight">{{cite web|url=http://www.varietyinsight.com/featurefilm_releases.php|title=Feature Film Releases|publisher=Variety Insight|accessdate=August 12, 2013}}</ref> Although ''[[American Psycho]]'' writer [[Bret Easton Ellis]] publicly expressed his desire to write the screenplay for the film,<ref>{{cite web|title=50 Shades Of Patrick Bateman: Bret Easton Ellis Wouldn't Mind Writing "Grey" Screenplay|url=http://laist.com/2012/06/09/50_shades_of_patrick_bateman_bret_e.php|publisher=Lais|accessdate=June 10, 2012}}</ref> [[Kelly Marcel]], screenwriter of ''[[Saving Mr. Banks]]'', was hired for the job.<ref>{{cite web|last=Kit|first=Borys|title='Fifty Shades of Grey' Movie Hires Writer|url=http://www.hollywoodreporter.com/news/fifty-shades-kelly-marcel-will-377127|work=[[The Hollywood Reporter]]|date=October 8, 2012|accessdate=May 27, 2013}}</ref> [[Patrick Marber]] was brought in by Taylor-Wood to polish the screenplay, specifically to do some “character work”.<ref>{{cite web|last=Siegel|first=Tatiana|title=Fifty Shades' Movie Hires Writer for Script Work|url=http://www.hollywoodreporter.com/news/fifty-shades-movie-hires-writer-648241|work=The Hollywood Reporter|date=October 14, 2013|accessdate=October 16, 2013}}</ref> Universal hired [[Mark Bomback]] for [[script doctor]]ing.<ref>{{cite web|last=Sneider|first=Jeff|title=‘Wolverine’ Writer Mark Bomback to Polish ‘Fifty Shades of Grey’ Screenplay|url=http://www.thewrap.com/wolverine-writer-mark-bomback-polish-fifty-shades-grey-screenplay-exclusive/|work=The Wrap|date=October 29, 2013|accessdate=October 30, 2013}}</ref> [[Mark Bridges (costume designer)|Mark Bridges]] served as the costume designer.<ref>{{cite web|last=Scharf|first=Lindzi|title=Meet 'Fifty Shades of Grey' costume designer Mark Bridges|url=http://popstyle.ew.com/2013/12/04/meet-fifty-shades-of-grey-costume-designer-mark-bridges/|work=[[Entertainment Weekly]]|accessdate=December 4, 2013|date=December 4, 2013}}</ref> ''[[Entertainment Weekly]]'' estimated the film's budget as "$40 million-or-so".<ref name="ew-budget">{{cite news|title=Cover Story:  Fit To Be Tied|work=[[Entertainment Weekly]]|first=Nicole|last=Sperling|date=November 15, 2013|url=http://www.ew.com/ew/article/0,,20584416_20756963,00.html|accessdate=December 10, 2013}}</ref>

===Director===
By May 9, 2013, the studio was considering [[Joe Wright]] to direct,<ref>{{cite news|title=Joe Wright Joins 'Fifty Shades of Grey' Director Derby|url=http://www.hollywoodreporter.com/news/joe-wright-joins-fifty-shades-520289|work=The Hollywood Reporter|accessdate=May 27, 2013|date=May 9, 2013}}</ref> but this proved unworkable due to Wright's schedule.<ref>{{cite web|last=Fleming|first=Mike|title=Toldja! No Go on Joe Wright and '50 Shades of Grey'|url=http://www.deadline.com/2013/05/are-journos-overheated-on-naming-joe-wright-the-director-of-50-shades-of-grey/|publisher=[[Deadline.com]]|date=May 13, 2013|accessdate=June 18, 2013}}</ref> Other directors who had been under consideration included [[Patty Jenkins]], [[Bill Condon]], [[Bennett Miller]], and [[Steven Soderbergh]].<ref>{{cite web|url=http://variety.com/2013/film/news/50-fifty-shades-of-grey-joe-wright-director-1200479076/|title='50 Shades of Grey' Flirts With Director Joe Wright|work=[[Variety (magazine)|Variety]]|publisher=[[PMC (company)|PMC]]|date=May 9, 2013|accessdate=June 19, 2013}}</ref> In June 2013, E. L. James announced [[Sam Taylor-Johnson]] would direct the film adaptation.<ref name="DirNamed">{{cite web|last=Sperling|first=Nicole|title='Fifty Shades of Grey' announces director: Sam Taylor-Johnson|url=http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-fifty-shades-of-grey-announces-director-sam-taylorjohnson-20130619,0,671153.story|work=[[Los Angeles Times]]|date=June 19, 2013|accessdate=June 19, 2013}}</ref> ''[[9½ Weeks]]'', ''[[Last Tango in Paris]]'' and ''[[Blue Is the Warmest Color]]'' were all cited as inspirations for the film by Johnson.<ref name="interview">{{cite web|url=http://www.hollywoodreporter.com/news/fifty-shades-grey-director-working-767327|title='Fifty Shades of Grey' Director: Working With EL James Was "Really, Really Frustrating" (Q&A)|author=Rebecca Ford|publisher=''[[The Hollywood Reporter]]''|date=February 9, 2015|accessdate=February 10, 2015}}</ref>

===Casting===
James felt that casting [[Robert Pattinson]] and [[Kristen Stewart]] in the film would be "weird".<ref>{{cite web|last=Noble|first=Melissa|title='Fifty Shades of Grey' Author Says 'No' to Casting Robert Pattinson and Kristen Stewart|url=http://www.okmagazine.com/news/fifty-shades-grey-author-says-no-casting-twilight-robert-pattinson-kristen-stewart-movie-e-l-james|work=[[OK!]]|date=July 5, 2012|accessdate=June 18, 2013}}</ref> [[Bret Easton Ellis]] stated that Pattinson had been James' first choice for the role of Christian Grey.<ref>{{cite web|last=Highfill|first=Samantha|url=http://popwatch.ew.com/2013/09/03/fifty-shades-of-grey-bret-easton-ellis-robert-pattinson/|title='Fifty Shades of Grey': Bret Easton Ellis tweets that Robert Pattinson was E. L. James' first choice for Christian|work=[[Entertainment Weekly]]|publisher=[[Time Inc.|Time]]|date=September 3, 2013|accessdate=September 5, 2013}}</ref> [[Ian Somerhalder]] and [[Chace Crawford]] had been named as expressing an interest in acting in the film as Christian.<ref>{{cite web|last=Murray|first=Michael|title=Ian Somerhalder Talks 'Vampire Diaries' Kiss & 'Fifty Shades of Grey' Casting Rumors [AUDIO]|url=http://ryanseacrest.com/2012/04/23/ian-somerhalder-talks-vampire-diaries-kiss-fifty-shades-of-grey-casting-rumors-audio/|publisher=RyanSeacrest.com|date=April 23, 2012|accessdate=June 18, 2013}}</ref><ref>{{cite web|last=McKay|first=Hollie|url=http://www.foxnews.com/entertainment/2013/02/06/tie-me-up-please-chace-crawford-guns-for-50-shades-grey/|title=Tie me up, please! Chace Crawford guns for 'Fifty Shades of Grey'|publisher=[[Fox News Channel|Fox News]]|date=February 6, 2013|accessdate=September 5, 2013}}</ref> Somerhalder later admitted if he had been considered, the filming process would ultimately have conflicted with his shooting schedule for [[The CW]] series ''[[The Vampire Diaries]]''.<ref>{{cite web|title=Ian Somerhalder Is Not Angry He Wasn't Cast In 'Fifty Shades Of Grey' (VIDEO)|url=http://www.huffingtonpost.com/2013/09/23/ian-somerhalder-fifty-shades_n_3977336.html|work=[[The Huffington Post]]|date=September 23, 2013|accessdate=October 12, 2013}}</ref> On September 2, 2013, author James said that [[Charlie Hunnam]] and [[Dakota Johnson]] had been cast as Christian Grey and Anastasia Steele.<ref>{{cite web|last=Child|first=Ben|url=http://www.theguardian.com/film/2013/sep/02/50-shades-datoka-johnson-charlie-hunnam-cast|title=50 Shades film: Charlie Hunnam and Dakota Johnson cast|work=[[The Guardian]]|date=September 2, 2013|accessdate=September 5, 2013}}</ref> The short list of other actresses considered for the role of Anastasia included [[Alicia Vikander]], [[Imogen Poots]], [[Elizabeth Olsen]], [[Shailene Woodley]], and [[Felicity Jones]].<ref name="THR1">{{cite web|last=Siegel|first=Tatiana|title='Fifty Shades' Casting: Shailene Woodley and Other Surprise Names That Passed|url=http://www.hollywoodreporter.com/news/fifty-shades-grey-casting-shailene-619871|work=[[The Hollywood Reporter]]|accessdate=September 9, 2013|date=September 4, 2013}}</ref> [[Keeley Hazell]] auditioned for an unspecified role.<ref>{{cite web|last=Alexander|first=Susannah|title=Keeley Hazell: 'I auditioned twice for Fifty Shades of Grey'|url=http://www.digitalspy.co.uk/showbiz/news/a542401/keeley-hazell-i-auditioned-twice-for-fifty-shades-of-grey.html|work=[[Digital Spy]]|accessdate=January 9, 2014|date=January 9, 2014}}</ref> [[Lucy Hale]] also auditioned for the film.<ref>{{cite web|last1=Corriston|first1=Michele|title=Lucy Hale on Her Country Career, Fifty Shades of Grey Audition and Pretty Little Liars Plans|url=http://www.people.com/article/lucy-hale-country-fifty-shades-of-grey-pretty-little-liars|website=[[People (magazine)|People]]|accessdate=August 6, 2014|date=August 5, 2014}}</ref> For getting Ana's role, Johnson would give every actress who came in [for audition] to read four pages of a monologue from [[Ingmar Bergman]]'s ''[[Persona (1966 film)|Persona]]''.<ref name="interview" />

The studio originally wanted [[Ryan Gosling]] for Christian, but he was not interested in the role.<ref name="THR1" /> [[Garrett Hedlund]] was also considered, but he could not connect with the character.<ref name="THR1" /> [[Stephen Amell]] said he would not have wanted to play the role of Grey because "I actually didn't find him to be that interesting... nothing about Christian Grey really spoke to me."<ref>{{cite web|last=Jeff|first=Sneider|title=‘Fifty Shades of Grey’: Dakota Johnson Is Strapped In, Hunnam or No Hunnam|url=http://www.thewrap.com/fifty-shades-of-grey-charlie-hunnam-dakota-johnson-casting-shakeup|work=The Wrap|date=October 14, 2013|accessdate=October 21, 2013}}</ref> Hunnam initially turned down the role of Christian but later reconsidered it following a meeting with studio heads.<ref>{{cite web|url=http://variety.com/2013/film/news/dakota-johnson-to-star-in-fifty-shades-of-grey-1200596020/|title=Dakota Johnson, Charlie Hunnam to Star in 'Fifty Shades of Grey'|work=[[Variety (magazine)|Variety]]|date=September 2, 2013|first=Andrew|last=Stewart}}</ref> Hunnam said of the audition process: "I felt really intrigued and excited about it so I went and read the first book to get a clearer idea of who this character was, and I felt even more excited at the prospect of bringing him to life. We [Taylor-Johnson and I] kind of both suggested I do a reading with Dakota, who was her favorite, and as soon as we got in the room and I started reading with Dakota I knew that I definitely wanted to do it. There's just like a tangible chemistry between us. It felt exciting and fun and weird and compelling."<ref>{{cite web|last=Webber|first=Stephanie|title=Charlie Hunnam on Fifty Shades of Grey Co-Star Dakota Johnson: "There's Just a Tangible Chemistry|url=http://www.usmagazine.com/celebrity-news/news/charlie-hunnam-on-fifty-shades-of-grey-co-star-dakota-johnson-theres-just-a-tangible-chemistry-201389|work=[[Us Weekly]]|date=September 8, 2013|accessdate=September 9, 2013}}</ref> In response to the negative fan reaction the casting drew, producer Dana Brunetti said: "There is a lot that goes into casting that isn't just looks. Talent, availability, their desire to do it, chemistry with other actor, etc. So if your favorite wasn't cast, then it is most likely due to something on that list. Keep that in mind while hating and keep perspective."<ref>{{cite web|last=Moraski|first=Lauren|title=Fans petition "Fifty Shades of Grey" casting, producer defends choices|url=http://www.cbsnews.com/8301-207_162-57601256/fans-petition-fifty-shades-of-grey-casting-producer-defends-choices/|publisher=[[CBS News]]|date=September 4, 2013|accessdate=September 9, 2013}}</ref>

In October 2013, actress [[Jennifer Ehle]] was in talks for the role of Anastasia's mother Carla.<ref name="elhe" /> On October 12, 2013, Universal Pictures announced that Hunnam had exited the film due to conflicts with the schedule of his [[FX (TV channel)|FX]] series ''[[Sons of Anarchy]]''.<ref>{{cite web|last=Kroll|first=Justin|url=http://variety.com/2013/film/news/charlie-hunnam-falls-out-of-fifty-shades-of-grey-1200718847/|title=Charlie Hunnam Falls Out of 'Fifty Shades of Grey'|work=[[Variety (magazine)|Variety]]|publisher=PMC|date=October 12, 2013|accessdate=October 12, 2013}}</ref> [[Alexander Skarsgård]], [[Jamie Dornan]], [[Theo James]], [[François Arnaud (actor)|François Arnaud]], [[Scott Eastwood]], [[Luke Bracey]], and [[Billy Magnussen]] were at the top of the list to replace Hunnam as Christian Grey.<ref>{{cite web|last=Durham|first=Jessica|title=Christian Grey Casting Madness: Shirtless Scott Eastwood vs Francois Arnaud in '50 Shades of Grey' Movie? Actor Hints Rumors on Twitter, 2014 Trailer Release Date in Jeopardy?|url=http://www.fashionnstyle.com/articles/12524/20131021/christian-grey-casting-madness-shirtless-scott-eastwood-vs-francois-arnaud-50-shades-grey-movie-actor-hints-rumors-twitter-2014-trailer-release-date-jeopardy.htm|work=Fashion & Style|date=October 21, 2013|accessdate=October 21, 2013}}</ref><ref>{{cite web|last=TheWrap|first=Staff|title=‘Fifty Shades of Grey’: Jamie Dornan, Billy Magnussen First to Test for Christian Grey|url=http://www.thewrap.com/fifty-shades-grey-jamie-dornan-billy-magnussen-first-test-christian-grey/|work=The Wrap|date=October 21, 2013|accessdate=October 21, 2013}}</ref> Finally, on October 23, 2013, Dornan was cast as Christian Grey.<ref>{{cite news|url=http://variety.com/2013/film/news/jaimie-dornan-christian-grey-fifty-shades-of-grey-1200748632/|title=Jamie Dornan Will Play Christian Grey in ‘Fifty Shades of Grey’|date=October 23, 2013|accessdate=October 24, 2013|first=Justin|last=Kroll|work=[[Variety (magazine)|Variety]]}}</ref> On October 31, 2013, [[Victor Rasuk]] was cast as José Rodriguez, Jr.<ref name="rasuk" /> On November 22, 2013 [[Eloise Mumford]] was cast as Kate Kavanagh.<ref name="mumford" /> On December 2, 2013, singer [[Rita Ora]] was cast as Christian's younger sister Mia.<ref>{{cite web|url=http://www.telegraph.co.uk/culture/film/film-news/10490383/50-Shades-of-Grey-Rita-Ora-cast-as-Jamie-Dornans-sister.html|title=50 Shades of Grey: Rita Ora cast as Jamie Dornan's sister|date=December 3, 2013|work=Daily Telegraph|accessdate=December 3, 2013}}</ref> Ora originally wanted to work on the soundtrack.<ref>{{cite web|last=Sullivan|first=Kevin P.|title='Fifty Shades Of Grey': Hear The Surprising Story Behind Rita Ora's Part|url=http://www.mtv.com/news/articles/1726068/fifty-shades-of-grey-rita-ora.jhtml|work=MTV|accessdate=April 16, 2014|date=April 14, 2014}}</ref> On December 3, 2013, [[Marcia Gay Harden]] was cast as Christian's mother, Grace.<ref name="harden" />

===Filming===
In September, filming was scheduled to start on November 5, 2013 in [[Vancouver]], British Columbia.<ref>{{cite web|url=http://uk.eonline.com/news/455904/fifty-shades-of-grey-gets-a-start-date-find-out-when-filming-begins|title=Fifty Shades of Grey Gets a Start Date – Find Out When Filming Begins!|date=September 5, 2013|last=Toomey|first=Alyssa|publisher=[[E! News]]}}</ref> The following month, producer [[Michael De Luca]] announced filming would begin on November 13, 2013.<ref>{{cite web|url=http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-fifty-shades-grey-casting-20131021,0,7255628.story#axzz2iYvLhEDo|title='Fifty Shades of Grey' producer: Christian Grey should be 'fresh face'|date=October 22, 2013|last=Kaufman|first=Amy|work=[[Los Angeles Times]]}}</ref> [[Principal photography]] was again delayed and eventually started on December 1, 2013.<ref>{{cite news|url=http://www.people.com/people/article/0,,20761752,00.html|work=[[People (magazine)|People]]|title='Fifty Shades of Grey' Starts Filming|first=Alex|last=Heigl|date=December 1, 2013|accessdate=December 2, 2013}}</ref> Scenes were filmed in the [[Gastown]] district of Vancouver.<ref>{{cite web|last=Crawley|first=Joanna|title=Photos: Jamie Dornan And Dakota Johnson Start Shooting Fifty Shades Of Grey Movie|url=http://www.entertainmentwise.com/news/134404/PHOTOS-Jamie-Dornan-And-Dakota-Johnson-Start-Shooting-Fifty-Shades-Of-Grey-Movie|publisher=Entertainmentwise,com|accessdate=December 2, 2013|date=December 2, 2013}}</ref> [[Bentall 5]] was used as the Grey Enterprises building.<ref>{{cite web|title=‘Fifty Shades of Grey’ filming location updates from Vancouver|url=http://www.onlocationvacations.com/2013/12/09/fifty-shades-of-grey-filming-location-updates-from-vancouver/|publisher=On Location Vacations|accessdate=December 15, 2013|author=Christine|date=December 9, 2013}}</ref><ref>{{cite web|title=Set: 'Fifty Shades of Grey' Turns Bentall 5 Tower into Grey House|url=http://yvrshoots.com/2013/12/set-fifty-shades-of-grey-turns-bentall-5-tower-into-grey-enterprises-holdings-inc.html#.Uq2u_7SHiDc|publisher=Yvrshoots.com|accessdate=December 15, 2013|date=December 8, 2013}}</ref> The [[University of British Columbia]] serves as [[Washington State University Vancouver]], from which Ana graduates.<ref>{{cite web|title=Set: 'Fifty Shades of Grey' Turns University of British Columbia into Washington State University, Vancouver|url=http://yvrshoots.com/2013/12/set-fifty-shades-of-grey-turns-university-of-british-columbia-into-washington-state-university-vancouver.html#more-23846|work=Yvrshoots|accessdate=December 16, 2013|date=December 15, 2013}}</ref> The [[Hotel Vancouver|Fairmont Hotel Vancouver]] was used as the Heathman Hotel.<ref>{{cite web|last=Gittins|first=Susan|title=#FiftyShades of Grey filming in the Hotel Vancouver today|url=http://twitpic.com/dt96bw|publisher=[[TwitPic]]|accessdate=January 25, 2014|date=January 24, 2014}}</ref><ref>{{cite web|last=Schumann|first=Rebecka|title=‘Fifty Shades Of Grey’ Movie Cast Shoots Charlie Tango, Clayton's Hardware Store Scenes [PHOTOS]|url=http://www.ibtimes.com/fifty-shades-grey-movie-cast-shoots-charlie-tango-claytons-hardware-store-scenes-photos-1547770|work=[[International Business Times]]|accessdate=January 25, 2014|date=January 24, 2014}}</ref> The film was also shot at the [[North Shore Studios]].<ref>{{cite web|title=Fifty Shades of Grey begins filming in Vancouver’s Gastown|url=http://www.vancouversun.com/entertainment/movie-guide/Fifty+Shades+Grey+begins+filming+Vancouver+Gastown/9236334/story.html|work=[[Vancouver Sun]]|accessdate=December 2, 2013|date=December 2, 2013}}</ref> The production officially ended on February 21, 2014.<ref>{{cite web|url=http://instagram.com/p/kswln8yke4/|title=Instagram|publisher=Instagram|date=|accessdate=May 19, 2014}}</ref>  Reshoots involving scenes between Dornan and Johnson took place in Vancouver during the week of October 13, 2014.<ref>{{cite web|url=http://www.eonline.com/news/588039/jamie-dornan-returns-as-christian-grey-with-the-silk-tie-for-fifty-shades-of-grey-reshoots|title=Jamie Dornan Returns as Christian Grey (With the Silk Tie!) for Fifty Shades of Grey Reshoots|last=Nessif|first=Bruna|date=October 13, 2014|accessdate=October 14, 2014|publisher=EOnline}}</ref>

===Soundtrack===
{{Main|Fifty Shades of Grey (soundtrack)}}
James said that the [[Soundtrack album|film's soundtrack]] would be released on February 10, 2015.<ref>{{cite web|url=http://blog.eljamesauthor.com/?p=1044|title=Movie Tie-in Edition Now Available & Soundtrack Coming Soon!|last=James|first=E L|date=January 12, 2015|accessdate=January 12, 2015}}</ref><ref>{{cite web|url=http://blogs.indiewire.com/theplaylist/fifty-shades-of-grey-soundtrack-features-beyonce-the-rolling-stones-frank-sinatra-sia-and-more-20150112|title='Fifty Shades Of Grey' Soundtrack Features Beyoncé, The Rolling Stones, Frank Sinatra, Sia, And More|last=Kozak|first=Oktay Ege|date=January 12, 2015|accessdate=January 12, 2015|publisher=Indie Wire}}</ref> The first single, "[[Earned It]]", by [[The Weeknd]], was released on December 24, 2014.<ref>{{cite web|url=http://insidemovies.ew.com/2014/12/24/the-weeknd-fifty-shades-of-grey-earned-it/|title=Hear The Weeknd's 'Earned It' from 'Fifty Shades of Grey'|last=Zuckerman|first=Esther|date=December 24, 2014|accessdate=January 12, 2015|publisher=Entertainment Weekly}}</ref> On January 7, 2015, the second single, "[[Love Me Like You Do]]" by [[Ellie Goulding]] was released. Later reaching the top ten on the Billboard Hot 100, and becoming a hit for the soundtrack.<ref>{{cite web|url=http://www.billboard.com/articles/news/6429567/ellie-goulding-fifty-shades-of-grey-song|title=Listen To Ellie Goulding's Sexy New Song From 'Fifty Shades of Grey' Soundtrack|last=Strecker|first=Erin|date=January 7, 2015|accessdate=January 12, 2015|publisher=Billboard}}</ref> A third single, "Salted Wound" by Australian singer [[Sia (musician)|Sia]], was released on January 27, 2015.<ref>{{cite web|url=https://itunes.apple.com/us/album/fifty-shades-grey-original/id956689788|title=Fifty Shades of Grey (Original Motion Picture Soundtrack)|last=Artists|first=Various|date=January 27, 2015|accessdate=January 27, 2015|publisher=Apple}}</ref> 
[[File:20150211 - Jamie Dornan at Berlinale by sebaso.jpg|thumb|Jamie Dornan at the world premiere of ''Fifty Shades of Grey'', Berlinale 2015]]
In February 2013, Universal chairman Adam Fogelson said the film "could be ready to release ... as early as next summer."<ref>{{cite web|last=Belloni|first=Matthew|title=Universal Chairman Wants 'Fifty Shades' for Summer 2014, More 'Bourne' and 'Van Helsing' Reboot (Q&A)|url=http://www.hollywoodreporter.com/news/universal-chairman-wants-fifty-shades-422217|work=The Hollywood Reporter|date=February 20, 2013|accessdate=June 18, 2013}}</ref> The studio initially announced an August 1, 2014 release.<ref>{{cite web|title='Fifty Shades' Movie Release Date Announced... But Who's the Cast?|url=http://www.extratv.com/2013/06/27/fifty-shades-movie-release-date-announced-but-whos-the-cast/|work=[[Extra (TV program)|Extra]]|accessdate=June 29, 2013}}</ref> However, in November 2013, it was pushed back to February 13, 2015 in time for [[Valentine's Day]].<ref>{{cite web|title='Fifty Shades of Grey' release moved to Valentine's Day 2015|url=http://insidemovies.ew.com/2013/11/13/fifty-shades-of-grey-release-date-2015//|work=[[Entertainment Weekly]]|accessdate=November 13, 2013}}</ref> ''Fifty Shades of Grey'' was first screened at the [[65th Berlin International Film Festival]] on February 11, 2015.<ref>{{cite web|last1=Barraclough|first1=Leo|title=‘Fifty Shades of Grey’ to Make International Debut at Berlin Film Festival|url=http://variety.com/2014/film/news/fifty-shades-of-grey-to-make-international-debut-at-berlin-film-festival-1201385105/|website=[[Variety (magazine)|Variety]]|accessdate=January 31, 2015|date=December 22, 2014}}</ref> The film will be released in 75 [[IMAX]] screens across the US on February 13, 2015.<ref>{{cite web|url=http://time.com/3701993/fifty-shades-of-grey-imax-screenings/|title=Fifty Shades of Grey IMAX Screenings Prove That Size Really Does Matter|author=Nolan Feenay|publisher=''[[TIME (magazine)|TIME]]|date=February 9, 2015|accessdate=February 10, 2015}}</ref><ref>{{cite web|url=http://variety.com/2015/film/news/fifty-shades-of-grey-imax-release-1201429032/|title=‘Fifty Shades of Grey’ Set for 75 Imax Screens|author=Dave McNary|publisher=''[[Variety (magazine)|Variety]]''|date=February 9, 2015|accessdate=February 10, 2015}}</ref>

===Marketing===
On January 25, 2014, more than a year prior to release, Universal displayed posters with the phrase, "Mr. Grey will see you now" in five locations across the United States.<ref>{{cite web|last=Sperling|first=Nicole|title=Exclusive new 'Fifty Shades' image: A billboard-size Christian Grey|url=http://insidemovies.ew.com/2014/01/24/fifty-shades-christian-grey-first-billboard/|work=[[Entertainment Weekly]]|accessdate=January 25, 2014|date=January 24, 2014}}</ref> On February 14, 2014, the first photograph of Johnson as Anastasia was released.<ref>{{cite web|last=Fahy|first=Colette|url=http://www.dailymail.co.uk/tvshowbiz/article-2559756/First-official-picture-Dakota-Johnson-Fifty-Shades-released-just-admits-character-Anastasia-Steele-boring.html|title=Dakota Johnson seen in her first official Fifty Shades of Grey movie pictures &#124; Mail Online|publisher=Dailymail.co.uk|date=February 14, 2014|accessdate=May 19, 2014}}</ref> On June 18, 2014, the film's official [[Twitter]] account released the first still of Dornan as Christian in honor of Christian's birthday.<ref>{{cite web|url=https://twitter.com/FiftyShades/status/479156628730568705/photo/1|title=Fifty Shades of Grey on Twitter|work=Twitter|accessdate=January 27, 2015}}</ref>

On July 9, 2014, the book's author, E. L. James, said on Twitter that the film's [[Trailer (promotion)|trailer]] would be released on July 24, 2014.<ref>{{cite web|url=https://twitter.com/E_L_James/status/486743102099820544|title=E L James on Twitter|work=Twitter|accessdate=January 27, 2015}}</ref> [[Beyoncé]] debuted a teaser for the trailer on her [[Instagram]] account five days before the trailer's release.<ref>{{cite web|url=http://instagram.com/p/qp2Maivw5b/|title=Instagram|work=Instagram|accessdate=January 27, 2015}}</ref> On July 24, Dornan and Johnson were on [[Today (U.S. TV program)|''The Today Show'']] to present part of the trailer appropriate for morning television; the full trailer, which contained more racy scenes, was released later the same day on the internet. The trailer featured a new version of "[[Crazy in Love]]" by Beyoncé which was scored and arranged by her frequent collaborator [[Boots (musician)|Boots]].<ref>{{cite web|last1=Fashingbauer Cooper|first1=Gael|title=Watch the full ‘Fifty Shades of Grey’ trailer: What we couldn’t show on TV|url=http://www.today.com/entertainment/watch-full-fifty-shades-grey-movie-trailer-what-we-couldnt-1D79966374|website=Today.com|accessdate=July 24, 2014|date=July 24, 2014}}</ref><ref>{{cite web|last1=Feeney|first1=Nolan Feeney|title=Fifty Shades of Grey: The Story Behind Beyoncé’s "Crazy In Love" Update|url=http://time.com/3030920/beyonce-50-shades-of-grey-crazy-in-love/|website=[[Time (magazine)|Time]]|accessdate=July 25, 2014|date=July 24, 2014}}</ref><ref>{{cite web|last1=Nostro|first1=Lauren|title=Interview: BOOTS Talks About Reworking Beyoncé's "Crazy In Love" and Scoring the "Fifty Shades of Grey" Trailer|url=http://www.complex.com/music/2014/07/boots-50-shades-of-grey-interview|website=[[Complex (magazine)|Complex]]|accessdate=July 25, 2014|date=July 24, 2014}}</ref> The trailer was viewed 36.4 million times in the week after its July 24 release. This made it the most viewed trailer on [[YouTube]] in 2014, until it was surpassed in October by the trailer for ''[[Avengers: Age of Ultron]]''.<ref>{{cite web|last1=Lewis|first1=Andrew|title=Trailer Report: 'Fifty Shades' Preview Is Most Viewed Trailer of 2014|url=http://www.hollywoodreporter.com/heat-vision/trailer-report-fifty-shades-preview-721694|website=[[The Hollywood Reporter]]|accessdate=July 28, 2014|date=July 28, 2014}}</ref> However, in mid-December the trailer reached 93 million views and was again the most viewed of 2014.<ref>{{cite web|url=http://m.hollywoodreporter.com/entry/view/id/882355|title=The Most Viewed Trailers of 2014|author=Andy Lewis|publisher=''[[The Hollywood Reporter]]''|date=December 17, 2014|accessdate=December 20, 2014}}</ref> The trailer accumulated over 100 million views in its first week of release through different channels and websites, becoming the biggest trailer ever released in history.<ref>{{cite web|url=http://deadline.com/2014/08/fifty-shades-of-grey-trailer-100m-social-media-813359/|title=Universal: ‘Fifty Shades’ Trailer Scores Historic 100M Views In First Week|author=Jen Yamato|publisher=Deadline.com|date=August 1, 2014|accessdate=January 13, 2015}}</ref> By February 2015, the trailer had been viewed more than 193 million times on YouTube alone.<ref name="sales" /> A second trailer was released on November 13, 2014.<ref>{{cite web|url=http://www.people.com/article/fifty-shades-of-grey-movie-teaser-trailer-jamie-dornan-shirtless-christian-grey|title=Jamie Dornan Goes Shirtless as Christian Grey in New Fifty Shades of Grey Teaser|last=Chiu|first=Melody|date=November 6, 2014|accessdate=November 7, 2014|publisher=People Magazine}}</ref> A third trailer aired during [[Super Bowl XLIX]] on February 1, 2015.<ref>{{cite web|url=http://www.hollywoodreporter.com/news/new-50-shades-trailer-brags-769018|title=New '50 Shades' Trailer Brags: We've Racked Up 250 Million Views So Far|author=Arlene Washington|publisher=''[[The Hollywood Reporter]]''|date=February 2, 2015|accessdate=February 2, 2015}}</ref>

===Rating and censorship===
Screenwriter Marcel said she expected the film to have a [[Motion Picture Association of America film rating system#X replaced by NC-17|NC-17]] rating in the United States.<ref>{{cite web|url=http://www.hollywoodreporter.com/news/fifty-shades-grey-marcel-james-rating-409830|title='Fifty Shades of Grey' Screenwriter Plans NC-17 Rating|last=Exley|first=Jennifer|date=January 8, 2013|work=[[The Hollywood Reporter]]}}</ref> Producer De Luca predicted the film would be rated R.<ref>{{cite web|last=|first=|title=Fifty Shades Of Grey Producer Talks Sex|url=http://www.vh1.com/video/news/967475/fifty-shades-of-grey-producer-talks-sex.jhtml|publisher=[[VH1]]|date=October 23, 2013|accessdate=October 29, 2013}}</ref> On January 5, 2015, the [[Motion Picture Association of America|MPAA]] did give the film an R rating, basing its decision on "strong sexual content including dialogue, some unusual behavior and graphic nudity, and language."<ref>{{cite web|url=http://www.comingsoon.net/movies/news/397155-fifty-shades-of-grey-is-officially-rated-r|title=Fifty Shades of Grey Has Officially Been Rated!|first=Silas|last=Lesnick|publisher=ComingSoon.net|date=January 7, 2015|accessdate=January 7, 2015}}</ref> 

On January 30, in Australia, the film was rated MA15+ by the [[Australian Classification Board|ACB]] for "strong sex scenes, sexual themes and nudity".<ref>{{cite web|url=http://www.classification.gov.au/Pages/View.aspx?sid=n6NiWJn2LfaHO6v5IbK7bA%253d%253d&ncdctx=4nfZW6bUQ8p8Jr0lIFDaTZr64%252fige2jsuOYkX6T7NxpR6dpNFYS8GnE2TPh3qEPOyufPOvfJBC2GEmxjTIXB0A%253d%253d|title=FIFTY SHADES OF GREY(DCP)|date=January 30, 2015|accessdate=February 7, 2015|publisher=Australian Film Classification}}</ref> On February 2, 2015, the British [[British Board of Film Classification|BBFC]] classified the film an [[18 certificate]], mentioning "strong sex".<ref name="BBFC" /> In Canada, Ontario, Manitoba, Alberta, and British Columbia, the film was rated at 18A by the [[Ontario Film Review Board|OFRB]], [[Manitoba Film Classification Board|MFCB]], AFR, and [[British Columbia Film Classification Office|BCFCO]] respectively due to its "occasional upsetting or disturbing scenes, and partial or full nudity in a brief sexual situation."<ref>{{cite web|url=http://www.hollywoodreporter.com/news/fifty-shades-grey-gets-18a-769152|title='Fifty Shades of Grey' Gets 18A Rating From Canadian Censors|last=Vlessing|first=Etan|date=February 2, 2015|accessdate=February 3, 2015|publisher=The Hollywood Reporter}}</ref><ref>http://www.consumerprotectionbc.ca/consumers-film-and-video-homepage/recent-films</ref> In Quebec, the [[Régie du cinéma (Quebec)|Régie du cinéma]] rated the movie under the 16+ category for its eroticism.<ref>{{cite web|url=http://www.cineplex.com/Showtimes/fifty-shades-of-grey/montreal-qc?Date=2/12/2015|title=Cinexplex.com – Showtimes (Fifty Shades of Grey)|accessdate=February 3, 2015}}</ref>

Anti-pornography watchdog group [[Morality in Media]] argued that the film's R rating "severely undermines the violent themes in the film and does not adequately inform parents and patrons of the film’s content", and that the [[MPAA]] was encouraging sexual violence by letting the film by without an NC-17 rating.<ref>{{cite web|url=http://time.com/3666760/morality-in-media-criticizes-r-rating-for-fifty-shades-of-grey/|title=Morality in Media Criticizes R-rating for Fifty Shades of Grey|author=Esther Zuckerman|publisher=''[[TIME (magazine)|TIME]]''|date=January 14, 2015|accessdate=January 16, 2015}}</ref><ref>{{cite web|url=http://www.dailymail.co.uk/news/article-2909043/Morality-group-assails-Motion-Picture-Association-giving-Fifty-Shades-Grey-R-rating.html|title=Morality group blasts R rating for 'Fifty Shades of Grey' and says film is so violent Motion Picture Association should have made it NC-17|author=Josh Gardner|publisher=''[[Daily Mail]]''|date=January 13, 2015|accessdate=January 16, 2015}}</ref>

The film was banned in [[Malaysia]], where it was scheduled for a February 12, 2015, release. It was denied a certificate by the [[Film Censorship Board of Malaysia|Malaysian Film Censorship Board]] (LPF) and was deemed too "unnatural" and "sadistic" for Malaysian cinemas. The LPF chairman, Abdul Halim Abdul Hamid, said Fifty Shades was "more pornography than a movie."<ref>{{cite web|url=http://variety.com/2015/film/news/50-shades-banned-in-malaysia-1201424390/|title=‘Fifty Shades of Grey’ Banned in Malaysia|author=Patrick Frater|publisher=''[[Variety (magazine)|Variety]]''|date=February 4, 2015|accessdate=February 6, 2015}}</ref><ref name="SMH" />
The film was also banned in [[Kenya]].<ref>{{cite web|title=Kenya bans "Fifty Shades of Grey" from cinemas|url=http://in.reuters.com/article/2015/02/11/film-fiftyshades-kenya-idINKBN0LF24H20150211|publisher=Reuters|accessdate=February 12, 2015|date=February 11, 2015}}</ref>

In the Philippines, the film's sex scenes were to be censored after protests from various religious groups, and as a result it is in limited release in the Philippines <ref name="SMH">{{cite web|url=http://m.smh.com.au/entertainment/movies/fifty-shades-of-grey-movie-banned-in-malaysia-for-being-unnatural-20150205-136nws.html|title=Fifty Shades of Grey movie banned in Malaysia for being 'unnatural'|author=|publisher=''[[The Sydney Morning Herald]]''|date=February 5, 2015|accessdate=February 6, 2015}}</ref>

===Opposition campaign===
On January 28, 2014, a campaign in the United States by the National Center on Sexual Exploitation started two petitions to boycott the film's release. Their website makes more than 50 allegations that the film has a negative impact on the community. It said, "Hollywood is advertising the Fifty Shades story as an erotic love affair, but it is really about sexual abuse and violence against women. The porn industry has poised men and women to receive the message that sexual violence is enjoyable. Fifty Shades models this porn message and Hollywood cashes the check."<ref>{{cite web|url=http://www.charismanews.com/opinion/48057-the-ugly-truth-about-fifty-shades-of-gray-movie|title=The Ugly Truth About 'Fifty Shades of Grey' Movie|last=Smith|first=Amanda|date=January 28, 2015|accessdate=February 3, 2015|publisher=Charisma News}}</ref> By February 7, one of the petitions  had garnered more than 53,000 signatures.<ref>{{cite web|url=https://www.lifesitenews.com/petitions/50-shades-boycott|title=Say no to porn. Boycott 50 Shades of Grey, the movie: sign the petition|accessdate=February 3, 2015}}</ref> On February 2, in [[Michigan]], a man petitioned to halt the film's release at a local Celebration Cinema. Despite the man's efforts, the president of the cinemas declined to cancel the release of the film. He said, "We’ve been in business for 70 years and people often times object to content, and it’s not our job to censor the content of a widespread movie. It’s not in our best interest. It’s not in the community’s best interest." The film sold 3,000 tickets before the release and was expected to sell a total of 10,000 tickets.<ref>{{cite web|url=http://woodtv.com/2015/02/02/petitions-want-fifty-shades-of-grey-showings-canceled/|title=Petitions want ‘Fifty Shades of Grey’ showings canceled|last=Carlson|first=Dani|date=February 2, 2015|accessdate=February 3, 2015|publisher=WoodTV}}</ref><ref>{{cite web|url=http://fox17online.com/2015/02/02/local-man-starts-petition-to-stop-fifty-shades-of-grey-from-coming-to-celebration-cinema/|title=Local man starts petition to stop “Fifty Shades of Grey” from coming to Celebration! Cinema|last=Francis|first=Derek|date=February 2, 2015|accessdate=February 3, 2015|publisher=Fox 17}}</ref>

==Reception==
===Box office===
==== Pre release ==== 
Tickets for the film went on sale from January 11, 2015 in the United States.<ref name="sales">{{cite web|url=http://deadline.com/2015/02/fifty-shades-of-grey-box-office-advance-ticket-sales-1201365798/|title=‘Fifty Shades Of Grey’ Tracking $60M Bow; Strong Ticket Sales In The South & Midwest|author=Anthony D'Alessandro|publisher=''[[Deadline.com]]''|date=February 4, 2015|accessdate=February 5, 2015}}</ref> According to ticket-selling site [[Fandango (ticket service)|Fandango]], ''Fifty Shades of Grey'' is the fastest selling R-rated title in its 15-year history, surpassing ''[[Sex and the City 2]]''.<ref name="Variety">{{cite web|url=http://variety.com/2015/film/news/fifty-shades-of-grey-is-fastest-selling-r-rated-title-in-fandango-history-1201406966/|title=‘Fifty Shades of Grey’ Is Fastest-Selling R-Rated Title in Fandango History|author=Brent Lang|publisher=''[[Variety (magazine)|Variety]]''|date=January 16, 2015|accessdate=January 17, 2015}}</ref> It also had the biggest first week of ticket sales on Fandango for a non-sequel film, surpassing 2012's ''[[The Hunger Games (film)|The Hunger Games]]''.<ref name="Variety" /><ref>{{cite web|url=http://www.hollywoodreporter.com/news/fifty-shades-is-fastest-selling-764323|title='Fifty Shades' Is Fastest-Selling R-Rated Movie in Fandango History|author=Hilary Lewis|publisher=''[[The Hollywood Reporter]]''|date=January 16, 2015|accessdate=January 17, 2015}}</ref> It is also Fandango's fourth fastest advance seller of all time behind ''[[The Twilight Saga: New Moon]]'', ''[[Harry Potter and the Deathly Hallows – Part 2]]'' and ''[[The Hunger Games (film)|The Hunger Games]]''.<ref>{{cite web|url=http://www.hollywoodreporter.com/news/box-office-fifty-shades-scores-770989|title=Box Office: 'Fifty Shades' Scores Record Valentine's Day Advance Ticket Sales|author=Pamela McClintock|publisher = ''[[The Hollywood Reporter]]''|date=February 11, 2015|accessdate=February 13, 2015}}</ref> The demand prompted US theatre owners to add new showtimes.<ref name="Variety" /><ref>{{cite web|url=http://eprotoeu.mtiny.com/article.ftl?id=615615&cc=ND|title=Fifty Shades of Grey Is Already Fandango's Fastest-Selling R-Rated Movie in History|author=Lily Harrison|publisher=''[[E! Online]]''|date=January 16, 2015|accessdate=January 17, 2015}}</ref> Weeks before the film's release, several box office analysts suggested as much as a $60 million domestic four day opening<ref>{{cite web|url=http://www.hollywoodreporter.com/news/box-office-fifty-shades-grey-765688|title=Box Office: 'Fifty Shades of Grey' Tracking for $45M-Plus Debut|author=Pamela McClintock|publisher=''[[The Hollywood Reporter]]''|date=January 22, 2015|accessdate=January 23, 2015}}</ref><ref>{{cite web|url=http://www.forbes.com/sites/scottmendelson/2015/01/22/box-office-fifty-shades-of-grey-tracking-at-45m-debut/|title=
Box Office: 'Fifty Shades Of Grey' Could Nab $45M Debut|author=Scott Mendelson|publisher=''[[Forbes]]''|date=January 22, 2015|accessdate=January 23, 2015}}</ref><ref>{{cite web|url=http://www.hollywoodreporter.com/news/fifty-shades-grey-kingsman-a-767668|title='Fifty Shades of Grey' vs. 'Kingsman': A Box-Office Battle for Date Night|author=Pamela McClintock|publisher=''[[The Hollywood Reporter]]''|date=January 30, 2015|accessdate=January 31, 2015}}</ref><ref>{{cite web|url=http://variety.com/2015/biz/news/theres-more-sizzle-than-sex-in-selling-fifty-shades-of-grey-1201421989/|title=‘Fifty Shades of Grey’ Marketing: More Sizzle Than Sex|author=Marc Graser|publisher=''[[Variety (magazine)|Variety]]''|date=February 3, 2015|accessdate=February 4, 2015}}</ref><ref name="sales" />  while [[Box Office Mojo]] reported that a $100 million opening could be possible.<ref>{{cite web | url = http://www.boxofficemojo.com/news/?id=4021&p=.htm | title = Forecast: 'Fifty Shades' to Dominate Valentine's Day Box Office | author = Ray Subers | publisher = ''[[Box Office Mojo]]'' | date = February 12, 2015 | accessdate = February 13, 2015}}</ref>

Outside the United States, the film pre-sold 4.5 million tickets in 39 markets.<ref>{{cite web|last1=Cunningham|first1=Todd|title=‘Fifty Shades of Grey’ Arousing Overseas Audiences Too|url=http://www.thewrap.com/fifty-shades-of-grey-arousing-overseas-audiences-too/|website=The Wrap|accessdate=February 12, 2015|date=February 11, 2015}}</ref> In the UK, the film sold £1.3 million ($1.9 million) worth of tickets a week before its release.<ref>{{cite web|url=http://www.telegraph.co.uk/culture/film/film-news/11395981/Fifty-Shades-takes-1.3-million-at-box-office-before-opening.html|title=Fifty Shades takes £1.3 million at box office before opening|author=Press Association|publisher=''[[Telegraph Media Group|The Telegraph]]''|date=February 6, 2015|accessdate=February 7, 2015}}</ref>

==== Theatrical run ====
''Fifty Shades of Grey'' is scheduled to be released in North America on Febuary 13, 2015 across 3,645 theaters which will make it the widest R-rated opening,<ref>{{cite web|url=http://www.boxofficemojo.com/alltime/widestmpaa.htm?page=R&p=.htm|title=WIDEST OPENINGS BY MPAA RATING (R)|publisher=''[[Box Office Mojo]]''|accessdate=February 12, 2015}}</ref> and the third widest R-rated release of all time.<ref>{{cite web|url=http://www.boxofficemojo.com/alltime/widestmpaareleases.htm?page=R&p=.htm|title=WIDEST RELEASES BY MPAA RATING (R)|publisher=''[[Box Office Mojo]]''|accessdate=February 12, 2015}}</ref>

Outside North America, the film was released in four markets on February 11 — France, Belgium, Switzerland and the Philippines where it opened at #1 in each markets and grossed a total of $3.7 million.<ref name="DEADLINE1">{{cite web|url=http://deadline.com/2015/02/fifty-shades-of-grey-international-box-office-first-day-1201372179/|title=‘Fifty Shades’ Ties Up Universal Records In Overseas Debuts; $100M+ Weekend?|author=Nancy Tartaglione|publisher=''[[Deadline.com]]''|date=February 12, 2015|accessdate=February 13, 2015}}</ref> It set an opening day record for Universal Studios in [[France]] with $2.7 million (previously held by ''[[Fast and Furious 6]]'').<ref name="THR1">{{cite web|url=http://www.hollywoodreporter.com/news/box-office-fifty-shades-breaks-770990|title=Box Office: 'Fifty Shades' Breaks Studio Record in France on Opening Day|author=Pamela McClintock|publisher=''[[The Hollywood Reporter]]''|date=February 12, 2015|accessdate=February 13, 2015}}</ref> The film also broke records for biggest R-18 opening day of all time in [[Phillipines]] and Universal's biggest opening day in [[Belgium]].<ref>{{cite web|url=http://variety.com/2015/film/news/fifty-shades-heats-up-international-box-office-1201432554/|title=‘Fifty Shades’ Heats Up International Box|author=Dave McNarry|publisher=''[[Variety (magazine)|Variety]]''|date=February 12, 2015|accessdate=February 13, 2015}}</ref> In [[Australia]], the film was released on February 12 and set an opening day record for both a film released in February and the biggest opening day for an MA rated film with $2.5 million—a particularly barren spot in the winter [[dump months]] of the movie-release calendar.<ref>{{cite web | url = http://m.smh.com.au/entertainment/movies/fifty-shades-of-grey-has-record-debut-at-australian-box-office-20150213-13dys7.html | title = Fifty Shades of Grey has debut record at Australian box office | author = Garry Maddox | publisher = ''[[The Sydney Morning Herald]]'' | date = February 13, 2015 | accessdate = February 13, 2015}}</ref>

===Critical reception===
The film has received mixed reviews from critics.<!-- Do not change this statement unless sourced.--><ref>{{cite web|url=http://m.huffpost.com/us/entry/6655044|title=First 'Fifty Shades Of Grey' Reviews Range From 'Half-Baked Excess' To 'Fascinating'|author=Matthew Jacobs|publisher=''[[The Huffington Post]]''|date=February 10, 2015|accessdate=February 11, 2015}}</ref> The [[review aggregator]] website [[Rotten Tomatoes]] reported a 31% approval rating, with an [[Weighted arithmetic mean|rating average]] of 4.4/10 based on 102 reviews. The website's consensus reads: "While creatively better endowed than its print counterpart, ''Fifty Shades of Grey'' is a less than satisfying experience on the screen."<ref>{{cite web|url=http://www.rottentomatoes.com/m/fifty_shades_of_grey/|title=Fifty Shades of Grey|work=[[Rotten Tomatoes]]|publisher=[[Flixster]]|accessdate=February 12, 2015}}</ref> On [[Metacritic]], which assigns a normalized rating out of 100 based on reviews from critic, the film has a score of 47 based on 38 collected reviews, indicating "mixed or average reviews".<ref>{{cite web|url=http://www.metacritic.com/movie/fifty-shades-of-grey|title=Fifty Shades of Grey Reviews|work=[[Metacritic]]|publisher=[[CBS Interactive]]|accessdate=February 12, 2015}}</ref>

Elizabeth Weitzman of ''[[Daily News (New York)|New York Daily News]]'' praised the directing, screenplay, and Johnson's performance. However, she called Dornan's performance, the leads' chemistry, and the supporting cast "underused". She praised the film for honoring the essence of its source and the director's way of balancing "atmosphere with action".<ref>{{cite web|url=http://m.nydailynews.com/entertainment/movies/fifty-shades-grey-movie-review-article-1.2109147|title='Fifty Shades of Grey' movie review|author=Elizabeth Weitzman|publisher=''[[Daily News (New York)|New York Daily News]]''|date=February 9, 2015|accessdate=February 10, 2015}}</ref> In ''[[The Guardian]]'', Jordan Hoffmann awarded the film three out of five stars, writing "this big screen adaptation still manages to be about people, and even a little bit sweet", and that the sex scenes "are there to advance the plot, and only the most buttoned-up prude will be scandalised."<ref>{{Cite web|url=http://www.theguardian.com/film/2015/feb/10/fifty-shades-of-grey-review-first-look|title=Fifty Shades of Grey first look review: some pleasure, occasional pain|date=February 10, 2015|accessdate=February 10, 2015|website=Fifty Shades of Grey first look review: some pleasure, occasional pain|publisher=The Guardian|last=Hoffman|first=Jordan}}</ref> [[Lisa Schwarzbaum]] of ''[[Entertainment Weekly]]'' gave the film a B-, ending on "This perfectly normal way of consuming erotica suggests that the movie ''Fifty Shades of Grey'' will work better as home entertainment, when each viewer can race past the blah-blah about how well Christian plays the piano and pause on the fleeting image of the man minus his pants."<ref>{{cite web|url=http://www.ew.com/article/2015/02/10/fifty-shades-grey-ew-review|title='Fifty Shades of Grey': EW movie review|work=[[Entertainment Weekly]]|date=February 10, 2015|accessdate=February 11, 2015}}></ref>

Marcelo Hessel from [[Omelete]] called the film a "little porn for the family" and "a film more pulled over for comedy than for romance, although unintentionally",<ref>{{cite web|url=http://omelete.uol.com.br/filmes/criticas/cinquenta-tons-de-cinza/|title=Cinquenta Tons de Cinza|date=February 11, 2014|accessdate=February 11, 2014|publisher=[[Omelete]]|language=Portuguese}}</ref> while Claudia Puig of ''[[USA Today]]'' stated that "the dialogue is laughable, the pacing is sluggish and the performances are one-note."<ref>{{cite web|url=http://www.usatoday.com/story/life/movies/2015/02/10/50-shades-of-grey-review/23154403/|title='Fifty Shades' lacks gray matter, as well as heat|work=[[USA Today]]|date=February 10, 2015|accessdate=February 11, 2015}}></ref> Moira Macdonald from ''[[The Seattle Times]]'' says, "''Fifty Shades of Grey'' the movie, for the record, is not quite as bad as ''Fifty Shades of Grey'' the book. But that’s not saying much."<ref>{{cite web|url=http://seattletimes.com/html/movies/2025683423_fiftyshadesgreyxml.html|title=‘Fifty Shades of Grey’: A few shades better than the book|work=[[The Seattle Times]]|date=February 12, 2015|accessdate=February 12, 2015}}></ref>

==Universal Pictures lawsuit==
In June 2012, [[pornographic]] film company [[Smash Pictures]] announced its intent to film an adult version of ''Fifty Shades'' trilogy entitled ''Fifty Shades of Grey: A XXX Adaptation''.<ref>{{cite web|last=Davenporte|first=Barbie|title='Fifty Shades of Grey' Porn Parody Will Be Written/Directed by Mr. Filth. How Romantic.|url=http://blogs.laweekly.com/afterdark/2012/06/fifty_shades_porn_parody.php|work=[[LA Weekly]]|accessdate=30 November 2012|date=5 June 2012}}</ref> A release date of January 10, 2013 was announced.<ref>{{cite web|last=Romero|first=Dennis|title=Fifty Shades Porn Parody Targeted In Big Hollywood Lawsuit|url=http://blogs.laweekly.com/informer/2012/11/fifty_shades_porn_xxx_movie_lawsuit.php|publisher=LA Weekly|accessdate=30 November 2012|date=29 November 2012}}</ref> In November 2012, Universal, which had secured the film rights, filed a lawsuit against Smash Pictures, stating that the film violated its copyright in that it was not filmed as a [[Parody#Copyright issues|parody adaptation]] but it "copies without reservation from the unique expressive elements of the ''Fifty Shades'' trilogy, progressing through the events of ''Fifty Shades of Grey'' and into the second book, ''[[Fifty Shades Darker]]''".<ref>{{cite web|last=Strecker|first=Erin|title=Company behind 'Fifty Shades of Grey' porn sued by Universal|url=http://insidemovies.ew.com/2012/11/29/50-shades-grey-porn-lawsuit-universal/|work=[[Entertainment Weekly]]|accessdate=30 November 2012|date=29 November 2012}}</ref> 

The lawsuit asked for an injunction, for the profits from all sales of the film, as well as damages,<ref>{{cite web|title=Universal files lawsuit against ‘Fifty Shades’ porn ‘rip-off’|url=http://www.timeslive.co.za/lifestyle/2012/11/30/universal-files-lawsuit-against-fifty-shades-porn-rip-off|publisher=Times Live|accessdate=30 November 2012|date=30 November 2012}}</ref> saying that "a quickly and cheaply produced pornographic work that is likely to cause Plaintiffs irreparable harm by poisoning public perception of the Fifty Shades Trilogy and the forthcoming Universal films."<ref>{{cite web|last=Costanza|first=Justine Ashley|title=‘Fifty Shades Of Grey’ Porn Lawsuit Heats Up: Is The XXX Adaptation Illegal?|url=http://www.ibtimes.com/fifty-shades-grey-porn-lawsuit-heats-xxx-adaptation-illegal-105616#|publisher=International Business Times|accessdate=1 March 2013|date=1 February 2013}}</ref> Smash Pictures responded to the lawsuit by issuing a counterclaim and requesting a continuance, stating that "much or all" of the ''Fifty Shades'' material was part of the [[public domain]] because it was originally published in various venues as a [[fan fiction]] based upon the ''Twilight'' series. A lawyer for Smash Pictures further commented that the federal copyright registrations for the books were "invalid and unenforceable" and that the film "did not violate copyright or trademark laws".<ref name="SPLReply">{{cite news|last=Gardner|first=Eriq|title='Fifty Shades' Porn Parody Countersuit Claims Books Are In Public Domain (Exclusive)|url=http://www.hollywoodreporter.com/thr-esq/fifty-shades-porn-parody-countersuit-425897|work=[[The Hollywood Reporter]]|accessdate=6 March 2013|date=4 March 2013}}</ref> The lawsuit was eventually settled out of court for an undisclosed amount of money and Smash Pictures agreed to stop any further production or promotion of the film.<ref>{{cite web|last=Romano|first=Aja|title="Fifty Shades" porn parody lost its lawsuit, but everyone wins|url=http://www.dailydot.com/culture/fifty-shades-porn-parody-lawsuit-benefits/|publisher=Daily Dot|accessdate=7 April 2013|date=12 March 2013}}</ref>

==Sequels==
After premiering at a fan screening in New York City on February 6, Taylor-Johnson announced that two [[sequel]]s ''Fifty Shades Darker'' and ''Fifty Shades Freed'' will be made, with the first to be released in 2016.<ref>{{cite web|url=http://www.ibtimes.com/fifty-shades-grey-sequels-confirmed-fans-react-fifty-shades-darker-fifty-shades-freed-1807934|title='Fifty Shades of Grey' Sequels Confirmed; Fans React To 'Fifty Shades Darker' And 'Fifty Shades Freed' Movie Announcement|last=Schumann|first=Rebecka|date=February 6, 2015|accessdate=February 6, 2015|publisher=IBTimes}}</ref>

==References==
{{Reflist|colwidth=30em}}

==External links==
{{Portal|Film}}
* {{Official website|http://www.fiftyshadesmovie.com/}}
* {{IMDb title|2322441|Fifty Shades of Grey}}
* {{mojo title|fiftyshadesofgrey|Fifty Shades of Grey}}
* {{rotten-tomatoes|fifty_shades_of_grey|Fifty Shades of Grey}}
* {{metacritic film|fifty-shades-of-grey|Fifty Shades of Grey}}

{{Sam Taylor-Wood}}
{{DEFAULTSORT:Fifty Shades Of Grey}}
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