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== SAP Partnership ==

To be clear on this partnership, at the time the agreement was announced it essentially allowed SAP BW customers to load data from Teradata sources, but did not allow data from SAP BW to flow back to Teradata. [[User:Stephenpace|Stephenpace]] 16:52, 6 February 2007 (UTC)
This is clearly not true. To allow users to access the data in a more timely fashion, Teradata can be used (in conjunction with Oracle) as the DBMS for SAP BW, while SAP Open Hub Data Extract from SAP BW to Teradata allows data to flow from SAP BW into Teradata. --[[User:Jeffpankow|Jeffpankow]] 16:31, 30 March 2007 (UTC)
You are probably much more up on this than me, so I amended my text to reflect that at the time of the announcement, it was essentially a one-way agreement.  No doubt things have moved on a bit.  One thing I would say is that from an outsider point of view, SAP appeared to get a lot more out of this than Teradata did.  Anything short of a native port of SAP BW to Teradata (not a kludge of having to go through a non-Teradata RDBMS like Oracle) seems like a net loss for Teradata, especially since SAP is beginning to shift focus to their own BI appliance to address performance issues in another way.  Also, when BW first arrived on the scene, I heard that some SAP customers were prevented by contract from wholesale moving SAP BW data to other platforms, although I've also heard some customers  pushed back on that requirement so it may not be as much of an issue anymore, especially if products like SAP Open Hub Data Extract now exist and work as designed.  Even then, though, having and moving data around between multiple data warehouses seems to defeat the purpose somewhat of having 'one version of the truth'.  I'd rather have one Teradata warehouse (or if forced to, one SAP BW) so I didn't have to maintain two copies. [[User:Stephenpace|Stephenpace]] 17:28, 30 March 2007 (UTC)
As I see it, the idea of the SAP product (and Teradata for that matter) is to deliver value to the end user. It may be a bit of a kludge, but this is a way to augment a base architecture that cannot handle the desired workload. The majority of SAP customers do not require the additional power, and it is probably easier and more adventageous to SAP to divert work than it is to modify their base architecture.--[[User:Jeffpankow|Jeffpankow]] 21:32, 30 March 2007 (UTC)

== Articles on individual utilities? ==

The section "Teradata Utilities" is basically a list of articles on the individual utilities.  Are these utilities significant/notable in and of themselves?  if so, are there better sources that describe/evaluate them?  Right now the articles seem to have been copied nearly verbatim from Teradata's own marketing information.  If not, is there any reason for keeping the articles on the utilities?   (Asking this here in hopes of finding more expert opinions.)  - [[User:Jaeger5432|Jaeger5432]] | [[User talk:Jaeger5432|Talk]] 21:47, 14 July 2008 (UTC)

== Competition ==

Teradata has competition on a number of fronts, and this section needs expanding.  While they pioneered this market, Teradata's historically high pricing opened the door for smaller data warehouse appliance vendors like Netezza, DATAllegro, and Calpont.  On the packaged data warehouse front, software products like SAP BW and Kalido have won business and have been a primary blocker for Teradata moving into the energy vertical.  And their primary competition is still custom built warehousing using other high-end database technology from IBM and Oracle.  Please do not remove any one of these three areas without further discussion.  Thanks.  [[User:Stephenpace|Stephenpace]] 16:52, 6 February 2007 (UTC) Teradata does have competition on a variety of fronts. Some of this is due to the data warehouse expansion into businesses that would not have dreamed there to be a need just a few years ago. It also has to do with Teradata being in the business of more than just Enterprise Data Warehousing (CRM and DCM in particular). My removal of SAP and Kalido previously was rooted in the fact that I have seen this particular section used as a way for companies (that had apsirations to compete in the EDW space) promote their product (aka advertising). Being that I do not believe that these two products (or Calpont) are actually competing in the same space that Teradata actually competes in, I felt it was prudent for me to delete them from the section. People traditionally buy SAP for reasons other than their BW (thus I do not see it as competition), and Kalido is a company I have never heard of (as is also the case with Calpont). Being in Houston, you probably see more of the energy sector than I do (I have traditionally operated in the retail and travel sectors) so I will give you the benefit of the doubt. --[[User:Jeffpankow|Jeffpankow]] 21:53, 30 March 2007 (UTC)

No need to list every data appliance vendor.  Netezza and DataAllegro are the most prominent.  Greenplum seems to have some endorsement by Sun and PANTA seems to have some endorsement by Oracle, but neither seems to have made a market impact yet.  Removed for now.  [[User:Stephenpace|Stephenpace]] 12:15, 5 July 2007 (UTC)  I reverted the appliance vendor section again.  How many is the correct number?  I don't know, but I think a good indicator is revenue by product line.  Any vendor with revenue under $10 million per year is hardly competition for Teradata, IMHO.  I would think that HP Neoview is likely to be a viable competitor in the future especially given their backing, but to date I haven't seen much about their customer successes yet. [[User:Stephenpace|Stephenpace]] 01:30, 6 July 2007 (UTC)

I'm removing the reference to slow penetration in energy vertical, absent any reference.  <span style="font-size: smaller;" class="autosigned">—Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[Special:Contributions/202.156.14.81|202.156.14.81]] ([[User talk:202.156.14.81|talk]]) 13:16, 18 January 2009 (UTC)</span><!-- Template:UnsignedIP --> <!--Autosigned by SineBot--> How about the Teradata customer page for reference:  http://www.teradata.com/t/customers-industry/ .  Split by vertical, energy (as of today) still isn't one which makes sense given they have few to no customers there.  By contrast, energy is a huge vertical for SAP and almost every major oil company has SAP BW for at least operational reporting.  [[User:Stephenpace|Stephenpace]] ([[User talk:Stephenpace|talk]]) 20:20, 12 June 2009 (UTC)

== History ==

I ''believe'' the list of Teradata founders is incorrect. Unfortunately, I don't see any cites for the list currently in the article so I don't know where it came from. Many sites include, verbatim, the same list -- but they may have drawn from this article.

As I recall, Carroll Reed joined the company as VP of R&D in 1982, well after the company was founded in 1979. Reed replaced Neches who had been in that role (Neches remained with the company but I don't recall what his new title became). Teradata's first annual report (1987) lists all the employees (possibly including contractors also) as of that time by order of hire and Reed's name appears well down in the list (in the #40 to #50 range).

I don't recall ever hearing that Reed was a founder in the formal sense, although it's possible that he was (such as, for example, by providing personal funding while he was still at TTI/Citicorp) and this was not widely known within the rank and file employees at Teradata.

Carroll's obituary (http://www.zirana.com/bakersfield/obituaries/obituary_robert_reed_1934_2009.html) indicates that he was "one of the original founders of Teradata Corporation", but I don't take that a definitive statement in the context that "founder" is meant in the context of this Wikipedia article.

Carroll was certainly at the company during its formative years and had a key role in its success from before first product launch through after IPO.

Unfortunately, I'm not certain enough to update the article unless/until I can find a reputable source that supports my recollection (unfortunately, this history predates the web).

[[User:WorthWhatPaid|WorthWhatPaid]] ([[User talk:WorthWhatPaid|talk]]) 01:43, 19 November 2009 (UTC)

== Customers ==

Teradata has many customers; however, it isn't necessary to add all of them to this article.  Eight well known customers plus the Wal-Mart mention is enough.  [[User:Stephenpace|Stephenpace]] 22:53, 27 February 2007 (UTC)
:As suggested, I've cut back the "other customers" listed to eight, and left the preceding Wal-Mart mention. [[User:Crysb|Crysb]] ([[User talk:Crysb|talk]]) 13:23, 29 September 2010 (UTC)

== Advertising ==

This page reads like an advert. Tagging advertising. [[User:Saganaki-|Saganaki-]] 04:42, 5 February 2007 (UTC)
::No more so than similar pages on IBM and Oracle, and they aren't tagged.  [[User:Newsheep|Duncan]] 17:02, 14 February 2007 (UTC)

::::Feel free to tag other articles you feel don't meet article standards. [[User:Stephenpace|Stephenpace]] 22:53, 27 February 2007 (UTC)

::The Significant features list seems a bit un-encyclopedic at best, in particular "Parallel efficiency, such that the effort for creating 100 records is same as that for creating 100,000 records." what is "effort"? this doesn't seem to match with parallelism  efficiency [[Special:Contributions/203.35.135.133|203.35.135.133]] ([[User talk:203.35.135.133|talk]]) 01:44, 21 December 2009 (UTC)

Parts of "Recognition" seem to have an NPOV issue. The Gartner Group is and has always been closely associated with the NCR corporation, and hence, the Teradata product. Now I am not suggesting in the slightest anything illegal, immoral, underhanded or unethical. Not at all. I am not familiar at all with how Wikipedia handles such issues so I will simply raise the issue and leave it at that.
[[User:Old wombat|Old_Wombat]] ([[User talk:Old wombat|talk]]) 08:29, 23 May 2011 (UTC)

== Going to try to fix this page ==

I'm fairly new to Wikipedia, but I'm going to try making this page better by adding citations and more referenced information. Please let me know if I do something incorrect. [[User:ElaineJS|ElaineJS]] ([[User talk:ElaineJS|talk]]) 15:49, 13 December 2011 (UTC)

== Can flags be removed? ==

I took out a lot of information that may have been perceived as biased or not notable, including a lot of stuff that was cited with only the company website. Can the flags be removed? [[User:ElaineJS|ElaineJS]] ([[User talk:ElaineJS|talk]]) 16:05, 22 December 2011 (UTC)
:I have a question here too. I went through and tried to take out the remaining biased info, but I have a question on the sources: If the company website is used as a citation for the history, is that a problem? Does the history here need to be removed? Most of the sources appear to be third party. [[User:HtownCat|HtownCat]] ([[User talk:HtownCat|talk]]) 21:51, 20 January 2012 (UTC)
::No one has answered, so I'm taking the remaining flag down. [[User:ElaineJS|ElaineJS]] ([[User talk:ElaineJS|talk]]) 01:22, 2 March 2012 (UTC)

== Inline link ==

Added inline link to Wikipedia article on Gartner, as most people who are not in information technology might not have enough knowledge about this firm.  <small><span class="autosigned">— Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[User:Ajyaev|Ajyaev]] ([[User talk:Ajyaev|talk]] • [[Special:Contributions/Ajyaev|contribs]]) 09:50, 16 August 2012 (UTC)</span></small><!-- Template:Unsigned --> <!--Autosigned by SineBot-->

== 2016 Update ==

I am going to take a thorough review of this article and remove the flags when I am done.  If anybody wants to suggest the flags should go back in, please do.  But there flags and others have been up here since 2012, so it seems long, long overdue to revise them.  (Or, better yet, please just improve the article to the point where '''you''' feel you can remove the flags.

[[User:Mcenedella|Mcenedella]] ([[w:c:doom:User talk:Mcenedella|talk]])([[Special:Contributions/Mcenedella|contribs]]) 22:19, 28 October 2016 (UTC)

OK, I spent an hour on this page and managed to greatly improve the lead paragraphs and the infobox.  I'm disappointed at how little I could dig in to the actual content in the article to improve it, and ended up just deleting the most egregious marketing speak from the article in order to justify the removal of the tags.  [[User:Mcenedella|Mcenedella]] ([[w:c:doom:User talk:Mcenedella|talk]])([[Special:Contributions/Mcenedella|contribs]]) 23:06, 28 October 2016 (UTC)

== Need more on their DBMS ==

Is their DBMS proprietary or is it add-ons atop another DBMS? Is it relational? Is it ANSI SQL compliant? Does it come with procedural language interface, etc.

cheers,

[[Special:Contributions/70.153.8.204|70.153.8.204]] ([[User talk:70.153.8.204|talk]]) 12:05, 11 December 2007 (UTC)H. Hall

Teradata has their own relational database (e.g. it is not Oracle or DB2 under the covers).  Regarding ANSI SQL compliance, from what I understand, Teradata implements a very large subset of the SQL 2003 core language standard, similar to other database vendors.  [[User:Stephenpace|Stephenpace]] ([[User talk:Stephenpace|talk]]) 18:59, 10 April 2008 (UTC)

As a former NCR/Teradata emplopyee and support person, I can add this. The DBMS is proprietary, as is sort of implied by the first sentence of the second paragraph.

By design, the DBMS is optimised for data retrieval. This is why it was specifically targetted as a data warehouse product, not an OLTP. The optimum environment from a sales point of view was where large data would be loaded into a table, once, and never modified, only retrieved. The Walmart environment is a perfect example of this: at the end of each day, details of every item sold that day at every Walmart store would be entered into a table. Obviously, that data would never be changed, but used for myriad forms of later sales analyses.

The Teradata corporation traditionally used Oracle for performance comparison. For large database tables, the retrieval was faster than for Oracle; and the bigger the database, the bigger the performance difference. That was its main selling point. At the time :D  <!-- Template:Unsigned IP --><small class="autosigned">—&nbsp;Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[Special:Contributions/58.166.78.97|58.166.78.97]] ([[User talk:58.166.78.97#top|talk]]) 06:46, 20 August 2017 (UTC)</small> <!--Autosigned by SineBot-->

== Request to add logo and remove select content ==

{{edit COI|a}}
For Teradata, I am submitting a request proposing three (hopefully) uncontroversial changes:
# add the company's logo to the infobox ([[:File:Teradata Logo.png]]), which seems standard for company articles
# remove the 5 subheadings under "Technology and products": ("{{fontcolor|red|Active enterprise data warehouse}}", "{{fontcolor|red|Aster Platform}}", "{{fontcolor|red|Backup, archive, and restore}}", "{{fontcolor|red|QueryGrid}}", and "{{fontcolor|red|Platform family}}"), since most of these include just a couple sentences. 
# remove inline references linking to the company's website and the content supported by them, which I'm bulleting out below:

In the third request, to better follow Wikipedia's guidelines about appropriate references, I suggest removing the following references and content from under the "Technology and products" heading:
* remove {{fontcolor|red|reference #55}} (after "Teradata Integrated Analytics"), which links to Teradata's website
* remove "{{fontcolor|red|The Aster Platform is Teradata's analytic technology, acquired from Aster Data Systems}}" and its reference (company website)
* remove "{{fontcolor|red|BAR is Teradata's backup and recovery system}}" and its reference (company website)
* remove the entire paragraph: "{{fontcolor|red|The Teradata database includes a feature called QueryGrid, that allows user of the Teradata database to fetch data from external databases from standard SQL queries, as if they were hosted in the local EDW. The data movement happens in parallel whenever possible, so it is as efficient as performance the external data source; this is usually still much slower than native Teradata database performance, but still acceptable for exploratory tasks. External data sources are Aster, Presto, Teradata, Hive and Oracle.}}" This paragraph mostly has no references, and the reference after "The Teradata database includes a feature called QueryGrid" links to the company's website.

I took the current code for the whole section and made three changes: 1) removed headings, 2) removed a couple line breaks to improve flow, and 3) removed the content and references mentioned above. No other changes have been made to the markup. Here is the updated code that can be used if appropriate:

{{Collapse top|Updated code for "Technology and products" section}}
<nowiki>{{see also|Teradata Geospatial|Teradata Warehouse Miner|Teradata Parallel Transporter}}</nowiki>

<nowiki>Teradata Active Enterprise Data Warehouse, often called Teradata Database, includes data management tools and [[data mining]] software. Teradata's product can be used for [[business analysis]]. Data warehouses can track company data, such as sales, customer preferences, product placement, etc.<ref name="Lawson"/> The data warehouse differentiates between "hot and cold" data{{snd}} meaning that the warehouse puts data that is not often used in a slower storage section.<ref>{{cite web|last=Whitehorn|first=Mark|title=What your database needs is a good thermometer.|url=https://www.theregister.co.uk/2009/09/14/hot_and_cold_data/|date=September 14, 2009|work=The Register|accessdate=December 13, 2011}}</ref> The original system used a proprietary network technology called BYNet.<ref>{{Cite news |title= Teradata scales a data mountain |work= Info World |author= Allan Holbrook |date= February 14, 2000 |url= https://books.google.com/books?id=azkEAAAAMBAJ&pg=PA81  |access-date= March 30, 2017 }}</ref></nowiki>

<nowiki>Teradata Database 13.10 was announced in October 2010.<ref>Dignan, Larry. “Teradata rolls out latest database, pushes time aware analysis.” ZDnet. October 25, 2010. http://www.zdnet.com/blog/btl/teradata-rolls-out-latest-database-pushes-time-aware-analysis/40865</ref><ref>Vizard, Mike. [http://www.ctoedge.com/content/teradata-extends-analytics-engine “Teradata Extends Analytics Engine.”] CTOEdge. October 25, 2010.</ref> At the time, Teradata used Xeon 5600 processors for the server nodes.<ref>{{cite web|last=Morgan|first=Timothy Prickett|title=Teradata pumps data warehouses with six-core Xeons|url=https://www.theregister.co.uk/2010/10/25/teradata_appliance_refresh/|date=October 25, 2010|work=The Register|accessdate=December 13, 2011}}</ref> Teradata Database 14 was sold as the upgrade to 13.10 in 2011 and runs multiple data warehouse workloads at the same time.<ref>Russom, Philip. [http://tdwi.org/blogs/philip-russom/2011/09/big-data-analytics-news-from-teradata.aspx “Big Data Analytics:  The News from Teradata.”] TDWI blog. September 22, 2011.</ref> It includes column-store analyses.<ref>Henschen, Doug. [http://www.informationweek.com/news/software/bi/231601992?pgno=1 “Teradata Upgrades Break Down Database Barriers.”] ''InformationWeek''. September 22, 2011.</ref></nowiki>

<nowiki>Teradata Integrated Analytics is a set of tools for data analysis that resides inside the data warehouse.<ref>Winter, Richard. InformationWeek. September 18, 2010. [http://www.informationweek.com/news/software/info_management/227500132 “Research: State of Enterprise Databases.”]</ref> Teradata Warehouse Miner provides and interface for [[data mining]] on [[Microsoft Windows]]. It was released before 2003.<ref>{{Cite book |page= 247-248 |title= Investigative Data Mining for Security and Criminal Detection |author= Jesus Mena |publisher= Butterworth-Heinemann |url= https://books.google.com/books?id=WbSNpYHoNWMC&pg=PA24 |isbn= 9780750676137 }}</ref> The Teradata Disaster Recovery Solution is automation and tools for data recovery and archiving. Customer data can be stored in an offsite recovery center.<ref>Fratto, Mike. [http://www.networkcomputing.com/backup-recovery/229503239?pgno=1 "Teradata Disaster Recovery Solution Helps Reduce the Panic of Catastrophic Events."] Network Computing. June 29, 2009.</ref></nowiki>

<nowiki>Teradata Platform Family is a set of products that include the Teradata Data Warehouse, Database, and a set of analytic tools. The platform family is marketed as smaller and less expensive than the other Teradata products.<ref>IT Reseller Magazine. [http://www.itrportal.com/absolutenm/templates/article-storage.aspx?articleid=4911&zoneid=21 "Teradata announces new family of powerful analytic platforms.."]{{dead link|date=September 2017}}</ref></nowiki>
{{Collapse bottom}}

I will have additional requests for "Technology and products". For now I'm looking to clean the section up a bit and remove inappropriate content and references. As well as the changes for this section, what do editors think about {{fontcolor|red|removing the "Competition" section in its entirety}}. This section has only one reference following "Netezza", which links to [http://www.dbms2.com/2008/09/15/teradata-data-warehouse-appliance/ this questionable site]. Also, I don't see similar "Competition" sections in other company articles.

As a Teradata employee, tasked to improve this article, I will not edit directly and will try to follow all Wikipedia's guidelines for companies and conflicts of interest. I've had some help in putting together the code for this request and in gaining understanding of Wikipedia's rules, but I welcome any feedback. Thank you. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] · [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 15:28, 29 September 2017 (UTC)
:{{Ping|Mcenedella}} I noticed you made improvements to this article last year, and I'm curious if you'd be willing to take a look at this edit request, which suggests further improvements and updates. Thanks for considering, and please let me know if you have any questions. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] &middot; [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 20:40, 3 October 2017 (UTC)

:{{Ping|Dodds_Writer}} Happy to review and do so [[User:Dodds_Writer|Dodds_Writer]] [[User:Mcenedella|Mcenedella]] ([[w:c:doom:User talk:Mcenedella|talk]])([[Special:Contributions/Mcenedella|contribs]])
::{{Ping|Mcenedella}} Thank you for your help. I am marking this edit request as answered and will be posting another one soon. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] &middot; [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 19:11, 6 October 2017 (UTC)

== Request to update "Technology and products" ==

{{edit COI|A}}
Following up on the first request I submitted above, here is another request for the "Technology and products" section. Again, I am employed by Teradata and this request is from the company. 

First, I request addition of the following sentence to the start of the section: "{{fontcolor|green|Teradata offers three main solutions to its customers: cloud and hardware based data warehousing, business analytics, and ecosystem architecture consulting.}}" This is verified by the [https://www.sec.gov/Archives/edgar/data/816761/000081676117000010/tdc-123116x10k.htm company's SEC filing (Form 10-K)], which says, "There are three key solutions in our portfolio which support our strategy and which drive consumption of Teradata database software: Hybrid Cloud Solutions, Business Analytics Solutions and Ecosystem Architecture Consulting", and [http://bwcio.businessworld.in/article/Teradata-puts-the-swagger-back-in-its-step/19-04-2017-116600/ this reference], which says, "For a long time, Teradata sold hardware boxes (integrated solution) to do data warehousing.  Well, the hardware boxes are still around, but now Teradata is becoming more software defined and moving to the cloud. It's also offering business analytics services and ecosystem architecture consulting."

If these references are appropriate, here is the code to use:
* <nowiki><ref>{{Cite web|url=https://www.sec.gov/Archives/edgar/data/816761/000081676117000010/tdc-123116x10k.htm|title=Form 10-K: Teradata Corporation|date=December 31, 2016|publisher=[[U.S. Securities and Exchange Commission]]|accessdate=September 21, 2017}}</ref></nowiki>
* <nowiki><ref>{{Cite web|url=http://bwcio.businessworld.in/article/Teradata-puts-the-swagger-back-in-its-step/19-04-2017-116600/|title=Teradata puts the swagger back in its step|date=April 19, 2017|first=Brian|last=Pereira|website=BW CIO|accessdate=September 22, 2017}}</ref></nowiki>

Next, I request addition of the following, per [http://www.dbta.com/Editorial/News-Flashes/Teradata-Targets-Hybrid-Cloud-Environments-with-Teradata-Everywhere-and-Borderless-Analytics-113475.aspx this reference] and two ZDNet links ([http://www.zdnet.com/article/teradata-expands-database-consolidates-analytics-across-clouds/ here] and [http://www.zdnet.com/article/teradata-amps-up-cloud-and-consulting-offerings/ here]): "{{fontcolor|green|In September 2016, the company launched Teradata Everywhere, which allows users to submit queries against public and private databases. The solution has a code base using [[massively parallel]] processing across both its physical data warehouse and cloud storage, including managed environments such as [[Amazon Web Services]], [[Microsoft Azure]], [[VMware]], and Teradata's Managed Cloud and IntelliFlex.}}" If these references are appropriate, here's the code:
* <nowiki><ref>{{Cite web|url=http://www.dbta.com/Editorial/News-Flashes/Teradata-Targets-Hybrid-Cloud-Environments-with-Teradata-Everywhere-and-Borderless-Analytics-113475.aspx|title=Teradata Targets Hybrid Cloud Environments with Teradata Everywhere and Borderless Analytics|date=September 12, 2016|accessdate=September 22, 2017|website=Database Trends and Applications}}</ref></nowiki>
* <nowiki><ref>ZDNet: *{{Cite web|url=http://www.zdnet.com/article/teradata-expands-database-consolidates-analytics-across-clouds/|title=Teradata expands database, consolidates analytics across clouds|date=September 12, 2016|first=Natalie Gagliordi|website=[[ZDNet]]|publisher=[[CBS Interactive]]|accessdate=September 22, 2017}} *{{Cite web|url=http://www.zdnet.com/article/teradata-amps-up-cloud-and-consulting-offerings/|title=Teradata amps up cloud and consulting offerings|date=September 20, 2016|first=Doug|last=Henschen|website=ZDNet|accessdate=September 22, 2017}}</ref></nowiki>

Thirdly, I request addition of the following content, per [http://www.zdnet.com/article/teradata-attempts-disrupt-self-with-cloud-push/ this reference]: "{{fontcolor|green|Teradata offers customers both [[hybrid cloud]] (storing data across both public and private cloud platforms) and [[Multicloud|multi-cloud]] storage.}}" If this reference is appropriate, here is the code: 
* <nowiki><ref>{{Cite web|url=http://www.zdnet.com/article/teradata-attempts-disrupt-self-with-cloud-push/|title=Teradata attempts to disrupts itself with cloud push|first=Doug|last=Henschen|date=June 22, 2016|website=ZDNet|accessdate=September 22, 2017}}</ref></nowiki>

Finally, one more requested addition, per [http://www.dqindia.com/Teradata-notes-that-in-briefings-customers-consistently-affirm-continuing-loyalty/ this reference]: "{{fontcolor|green|Teradata IntelliCloud is a secure managed cloud solution offering data and analytic software and data. IntelliCloud compatible with Teradata's data warehouse platform, IntelliFlex.}}" If this is appropriate, here is the code for the reference:
* <nowiki><ref>{{Cite journal|url=http://www.dqindia.com/Teradata-notes-that-in-briefings-customers-consistently-affirm-continuing-loyalty/|title=Teradata notes that in briefings, customers consistently affirm continuing loyalty|date=March 24, 2017|work=[[Dataquest]]|location=New Delhi|accessdate=September 22, 2017}}</ref></nowiki>

Thank you for your review and any feedback. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] · [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 19:16, 6 October 2017 (UTC)

{{reply to|Dodds_Writer}} First of all, thanks for the detailed citations!

I've done my obligated checking that your articles appear to be neutral, and your text isn't copy-pasted from elsewhere.  Thus, I've added your text with a few, what I believe to be minor modifications:

* I've elided the SEC filing citation, as it was presumably written by Teradata, and thus isn't a neutral third party.
* "Ecosystem architecture consulting" appears to be a Teradata-specific term, and my search for that exact term seemed to only have meaningful hits on Teradata's site.  I've rephrased this as just "consulting services".
* I removed the parenthetical explaining what a hybrid cloud is, as the link was there anyway.
* I removed the existing (placeholder?) text and the gartner link, as I'm unsure if a reviews site counts as a credible/notable source for information?
* I can't parse "offering data and analytic software and data".  Teradata's page reads "data and analytic software", but I'm still confused if that means "(data) and (analytic software)" or "(data and analytic) software".  If you can offer a better phrasing, I'd appreciate it.  I'll add the "as a service" in as well.
* I dropped the teradata-expands-database-consolidates-analytics-across-clouds citation, as there was another ZDnet article that covered the same material, but more comprehensively.
* I added an introductory clause for introducing IntelliCloud as well, to make the jump feel slightly less jolting.

Feel free to object to any of them.

I've intentionally not modified the review requested tag, because I'm not an experienced editor, so I'd personally appreciate if someone could double check that I've done wikipedia-compliant work. [[User:Linearizable|Linearizable]] ([[User talk:Linearizable|talk]]) 07:09, 17 October 2017 (UTC) 
:{{Ping|Linearizable}} Thanks for reviewing this request. I'll review your changes in more detail, but in the meantime, I seem to have forgotten the word "is" in the sentence "IntelliCloud compatible with Teradata's data warehouse platform, IntelliFlex." Do you mind changing this to "IntelliCloud is compatible with Teradata's data warehouse platform, IntelliFlex"? Thanks again for your help! [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] &middot; [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 19:29, 18 October 2017 (UTC)
::Done [[User:Linearizable|Linearizable]] ([[User talk:Linearizable|talk]]) 19:31, 18 October 2017 (UTC)
:::{{Ping|Linearizable}} Thank you for your help. I'll be posting additional requests in the near future. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] &middot; [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 22:36, 19 October 2017 (UTC)

== Improved "Corporate overview" section" ==

{{edit COI|P|The first paragraph is '''implemented'''. The text following the first paragraph is '''declined''' as promotional content. News on conferences and laudits for company behavior in the realms of diversity and ethics require more substantial sourcing.}}
For my second request, I propose replacing the existing "Corporate overview" content with the following:

{{Fontcolor|green|Teradata is an [[enterprise software]] company that develops and sells database analytics software<ref name=Hindu>{{Cite news|url=http://www.thehindu.com/business/teradata-to-help-rajasthan-govt-on-citizen-services/article20717605.ece|title=Teradata to help Rajasthan Govt. on citizen services|first=Peerzada|last=Abrar|date=November 23, 2017|accessdate=December 7, 2017|work=[[The Hindu]]|issn=0971-751X|oclc=13119119}}</ref><ref name=SDTribune>{{Cite news|title=San Diego data center tech start-up StackIQ acquired by Teradata|url=http://www.sandiegouniontribune.com/business/technology/sd-fi-teradata-stackiq-20170714-story.html|date=July 14, 2017|first=Mike|last=Freeman|work=[[The San Diego Union-Tribune]]|publisher=Tronc|accessdate=December 7, 2017}}</ref> to large organizations including Fortune 500 companies.<ref name=ComputerWorldUK>{{cite journal|url=https://www.computerworlduk.com/data/teradata-aims-unify-analytics-under-new-data-platform-3665897/|title=How Teradata aims to unify customers' analytics under new data platform|first=Tom|last=Macaulay|date=October 24, 2017|work=[[Computerworld]]|accessdate=December 7, 2017}}</ref> The company provides three main services: business analytics, cloud products, and consulting.<ref>{{cite web|last1=Backaitis|first1=Virginia|title=Teradata Promises to Better Serve its Customers #TDPARTNERS16|url=https://www.cmswire.com/analytics/Teradata-promises-to-better-serve-its-customers-tdpartners16/|website=CMS Wire|accessdate=December 7, 2017|date=September 13, 2016}}</ref> The company's marketing focuses on the claim to being the only data analytics company that includes all of its features across its different forms of deployment, whether cloud-based or using Teradata hardware.<ref name=ComputerWorldUK/> It operates in three regions: North America and Latin America; Europe, Middle East and Africa; and Asia Pacific and Japan.<ref name="Biggest">{{cite journal|title=The World's Biggest Public Companies: #1,982 Teradata|journal=Forbes|url=https://www.forbes.com/companies/teradata/|accessdate=December 7, 2017}}</ref> Teradata is headquartered in [[Dayton, Ohio]], and has additional major U.S. locations in [[Atlanta]] and [[San Diego]], where its data center research and development is housed.<ref name=SDTribune/> It is [[publicly traded]] on the [[New York Stock Exchange]] (NYSE) under the stock symbol TDC.<ref name=NCRspinoff>{{cite press release |url=http://www.ncr.com/about_ncr/media_information/news_releases/2007/october/100107a.jsp |publisher=NCR |date=October 1, 2007 |title=NCR Completes Teradata Spin Off}}</ref> Victor Lund has served as the company's president and chief executive officer since 2016.<ref name="Brief">{{cite news|title=Brief: Teradata names Victor Lund CEO|url=https://www.reuters.com/article/idUSASC08N52|accessdate=December 7, 2017|publisher=[[Reuters]]|date=May 5, 2016}}</ref><ref name="Navera">{{cite news|last1=Navera|first1=Tristan|title=Teradata execs: New strategy to mean 'double digit' growth|url=https://www.bizjournals.com/dayton/news/2016/11/17/teradata-execsew-strategy-to-mean-double-digit.html|accessdate=December 7, 2017|work=Dayton Business Journal|date=November 17, 2016}}</ref> The company reported $2.3 billion in revenue, with a net income of $112 million, and 10,903 employees globally, as of December 31, 2016.<ref name=Teradata10K/>}}

{{Fontcolor|green|In 2009, the company launched a supplier diversity program designating a minimum of 3 to 5% of spending on minority, women, veteran, or small business vendors.<ref>{{cite news|title=Teradata Targets Diverse Suppliers|url=http://www.bizjournals.com/dayton/stories/2009/11/02/story1.html |work=Dayton Business Journal|accessdate=December 13, 2011|first=Joe|last=Cogliano|date=November 2, 2009}}</ref> The [[Ethisphere Institute]] named Teradata as one of the "World's Most Ethical Companies" in 2016.<ref>{{Cite journal|url=https://www.bizjournals.com/dayton/blog/morning_call/2016/03/several-of-world-s-most-ethical-companies-have.html|title=Several of 'World's Most Ethical Companies' have strong Dayton ties|work=Dayton Business Journal|date=March 8, 2016|publisher=[[American City Business Journals]]}}</ref>}}

{{Fontcolor|green|Teradata holds an annual conference and [[Trade fair|expo]] known as ''Teradata Partners''.<ref name=ComputerWorldUK/> The Teradata Partners Conference has been an annual event since 1985.<ref>{{cite web|title=Learning how small fish can eat big fish|url=http://english.peopledaily.com.cn/90001/90778/90858/90864/7199036.html|date=November 15, 2010|work=China Daily|accessdate=December 13, 2011}}</ref> The conference involves lectures and speeches on technical and business topics and announcements about new products.<ref>{{cite web|last=Wise|first=Lyndsay|title=Wrapping Up at Teradata Partners User Group Conference|url=http://www.dashboardinsight.com/news/news-articles/wrapping-up-at-teradata-partners-user-group-conference.aspx|date=October 22, 2009|publisher=Dashboard Insight|accessdate=December 13, 2011}}</ref>}}

{{Reflist-talk}}

The current "Corporate overview" section includes some inappropriate sourcing and outdated information. The content above provides a better overview of the company's primary products and services, operating locations, and headquarters and other office locations, as well as the name of the current CEO, some revenue figures, and the number of employees. This overview seems in line with those I've seen on other company biographies. I kept some of the same wording, so the proposed changes are not too drastic, and I've worked to improve accuracy and sourcing throughout.

Thanks for reviewing this request. I'll be submitting one more to improve the article's structure. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] · [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 23:37, 15 December 2017 (UTC)

::{{PImplemented}} Please see request box above for further information. '''<span style="border:2px solid;font-variant:small-caps">[[User:Spintendo|<span style="background:#00008C;color:white">&nbsp;Spintendo&nbsp;</span>]][[User talk:Spintendo|<span style="color:#00008C;background:#FF0000;">&nbsp;ᔦᔭ&nbsp;</span>]]</span>''' 02:33, 16 December 2017 (UTC)

== Proposed addition to "Technology and products" section" ==


{{edit COI|D}}
Following up on my last request, I am back with a proposed update to the article's "Technology and products" section. As a reminder, I am employed by Teradata and this request comes from the company. I propose adding the following as an additional paragraph:

{{Fontcolor|green|The Teradata Analytics Platform, unveiled in 2017, is Teradata's flagship offering and evolved from the company's enterprise data warehouse technology, which is at the foundation of its products. The platform allows more data sets and types, and houses all analytic needs in one location.<ref>{{Cite web|url=https://www.datanami.com/2017/10/23/teradata-climbs-stack-analytics-platform-strategy/|title=Teradata Climbs Up the Stack with 'Analytics Platform' Strategy
|date=October 23, 2017|first=Alex|last=Woodie|website=Datanami|accessdate=December 8, 2017}}</ref> The platform allows users to choose their preferred tools and languages across multiple data types, and is able to [[scalability|scale]] as a company's needs change over time.<ref>{{Cite news|url=http://www.thehindu.com/sci-tech/technology/danske-bank-teradata-deploy-ai-to-monitor-fraud/article19907302.ece|title=Danske Bank, Teradata deploy AI to monitor fraud|first=Peerzada|last=Abrar|date=October 23, 2017|accessdate=December 8, 2017|work=The Hindu}}</ref>}}

{{Reflist-talk}}

I have two additional requests, which I will be posting below. {{Ping|Linearizable}} I am pinging you in case you're willing to help again. Thank you for your review and any feedback. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] · [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 23:32, 15 December 2017 (UTC)

<br>
::{{declined}} Source '''number 1''' is an [[advertorial]]. The proposed information taken from source '''number 2''' is insufficiently paraphrased. '''<span style="border:2px solid;font-variant:small-caps">[[User:Spintendo|<span style="background:#00008C;color:white">&nbsp;Spintendo&nbsp;</span>]][[User talk:Spintendo|<span style="color:#00008C;background:#FF0000;">&nbsp;ᔦᔭ&nbsp;</span>]]</span>''' 01:56, 16 December 2017 (UTC)
{| class="wikitable" style="width: 80%;"
|+ Comparison of texts
! Text proposed by<br><u>[[User:Dodds_Writer|Dodds Writer]]</u>
! Text as it appears in the<br><u>Source Material</u>
|-
|<small>"The platform allows users to choose their preferred tools and languages across multiple data types, and is able to scale as a company's needs change over time."</small>
|<small>"'Teradata Analytics Platform' enables users throughout the organisation to leverage their preferred tools and languages, at scale and across multiple data types."</small> <ref>{{Cite news|url=http://www.thehindu.com/sci-tech/technology/danske-bank-teradata-deploy-ai-to-monitor-fraud/article19907302.ece|title=Danske Bank, Teradata deploy AI to monitor fraud|first=Peerzada|last=Abrar|date=October 23, 2017|accessdate=December 8, 2017|work=The Hindu}}</ref>
|}
{{reflist-talk}}
{{Ping|Spintendo}} Thanks for reviewing. How do you feel about replacing the first source with [https://www.computerworlduk.com/galleries/applications/best-self-serve-analytics-software-for-enterprises-3635147/ this ''Computerworld'' article]? My primary objective here is simply to provide a very basic description of the company's flagship product. Otherwise, this article is outdated. Some of the terms from sourcing are technical and can't just be "replaced" by paraphrasing without the wording becoming unwieldy and losing all sense. Is "The platform is able to handle increasing volumes of data as a company's needs change and users of the platform can choose the language and tools they prefer for various types of data." any better? Thanks again for your assistance. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] · [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 23:51, 20 December 2017 (UTC)

== Request to create a subsection for information about “acquisitions and divestitures" ==

{{edit COI|ans=yes}}
Finally, I'd like to request a structural change to the "History" section. Currently, the section has scattered information related the company's acquisitions and divestitures. I propose improving the article's structure and flow by grouping these details together in a subsection called "Acquisitions and divestitures". I am ''not proposing any content additions or subtractions at this time'', only the order of sentences. Below is markup for easier review and copying/pasting:

{{Collapse top|Rendering for review}}
{{fake heading|sub=2|History}}
[[File:NCR Teradata Worldmark 5100 Unix Storage.jpeg |thumb |upright=1.5 |NCR Teradata Worldmark 5100 in 2002]]
The concept of Teradata grew from research at [[California Institute of Technology]] (Caltech) and from the discussions of [[Citibank]]'s advanced technology group in the 1970s.<ref name="tdhist">[http://www.teradata.com/t/go.aspx/page.html?id=42649 Teradata Milestones]</ref>
The company was incorporated in 1979 in [[Brentwood, California]] by Jack E. Shemer, Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, Carroll Reed and David Hartke.
In 1984, Teradata released its [[DBC 1012|DBC/1012]] specialized database computer.<ref>{{Cite news |title= Will Teradata revive a market? |author= Paul Gillin |pages= 43, 48 |work= Computer World |date= February 20, 1984 |url= https://books.google.com/books?id=5pw6ePUC8YYC&pg=PA48 |access-date= March 13, 2017 }}</ref> <ref name="Pereira">{{cite web |last=Pereira|first=Brian |title= Marrying Strategic Intelligence with Operational Intelligence |url= http://www.informationweek.in/Archive/10-01-01/Marrying_Strategic_Intelligence_with_Operational_Intelligence.aspx |date= January 1, 2010 |work=Information Week |deadurl= yes |archiveurl= https://web.archive.org/web/20120613152253/http://www.informationweek.in/Archive/10-01-01/Marrying_Strategic_Intelligence_with_Operational_Intelligence.aspx |archivedate= June 13, 2012 |accessdate= March 11, 2017 }}</ref>
In 1990, it acquired [[Britton Lee, Inc.|Sharebase]], originally named Britton Lee.<ref>{{Cite news |title= Teradata rides shifting winds |author= Jean S. Bozman |work= Computer World |date= May 7, 1990 |url= https://books.google.com/books?id=NYgwPU_iTf8C&pg=PT91 |access-date= March 17, 2017 }}</ref>

In September 1991, [[AT&T Corporation]] acquired [[NCR Corporation]],<ref name="Andrews">{{cite news |last=Andrews|first=Edmund |title= AT&T Acquisition, Soon to be Spun Off, Regains NCR Name |url= https://www.nytimes.com/1996/01/11/business/at-t-acquisition-soon-to-be-spun-off-regains-ncr-name.html|work=The New York Times |accessdate=December 13, 2011|date=January 11, 1996}}</ref>
which in December announced the acquisition of Teradata for about $250 million. [[Kenneth Simonds|Kenneth W. Simonds]] had been chief executive since 1986.<ref>{{ cite news | author=Richard W. Stevenson |url= https://www.nytimes.com/1991/12/08/business/making-a-difference-whirlwind-courtship.html | title= Making a Difference - Whirlwind Courtship |work= The New York Times | date=June 2, 1991 |access-date= March 15, 2017 }}</ref>
In 1992, Teradata built the first system over 1 [[terabyte]], at [[Wal-Mart]].<ref>{{cite web|last=Hubler|first=David|title=Teradata sees revenue growth in data consolidation|url=http://washingtontechnology.com/articles/2010/12/13/teradata-data-consolidation.aspx |publisher=Washington Technology|accessdate=December 13, 2011}}</ref>
A Teradata database became the world's largest at 11 terabytes in 1992. By 1997, NCR became independent from AT&T.<ref name="Andrews"/>

In 1999, NCR acquired Strategic Technologies & Systems, and appointed [[Stephen Brobst]] as chief technology officer of the Teradata Solutions Group.
In April 2000, NCR acquired Ceres Integrated Solutions and its customer relationship management software for $90 million,<ref>{{cite news|title=Company News; NCR Acquires Ceres Integrated in a $90 Million Deal.|url=https://www.nytimes.com/2000/04/12/business/company-news-ncr-acquires-ceres-integrated-in-a-90-million-deal.html|work=The New York Times|accessdate=December 13, 2011 |date= April 12, 2000}}</ref>
and in July Stirling Douglas Group and its demand chain management software.<ref name="stirling">{{cite news |work= Press release |title=NCR Completes Acquisition of Sterling Douglas Group |publisher= NCR |url= http://investor.ncr.com/phoenix.zhtml?c=83840&p=irol-newsArticle&ID=104395 |date=July 14, 2000|accessdate= August 16, 2013}}</ref>
In 2005, it acquired financial management software from DecisionPoint.<ref>{{cite news |title=Teradata Acquires DecisionPoint(R) Software; Acquisition Extends Teradata's Financial Management Portfolio |work= Press release |url= http://investor.ncr.com/phoenix.zhtml?c=83840&p=irol-newsArticle&ID=791311 |date= November 30, 2005 |accessdate= December 13, 2011}}</ref>

In January 2007, NCR announced Teradata would become an independent public company, led by [[Michael F. Koehler]].<ref>{{cite news |title= NCR, Teradata to split up |url=http://money.cnn.com/2007/01/08/news/companies/ncr/index.htm|date= January 8, 2007 |publisher= CNN Money |access-date= March 15, 2017 }}</ref><ref>{{cite news |last= Hagerty|first=John |title= NCR to Spinoff Teradata |url= https://www.forbes.com/2007/01/09/amr-teradata-ncr-split-biz-logistics-cx_jh_0109tera.html |date= January 9, 2007 |work= Forbes |accessdate= March 15, 2017 }}</ref> The new company's shares started trading in October.<ref name="NCRspinoff"/>

In November 2015, after continued losses and declining revenue, a business transformation review was announced.<ref name=Q32015Teradata />
The company terminated "co-president" Herman Wimmer in December 2015, although it later had to pay more than 4.2 million Euros and a company car as severance.<ref>{{cite web |last= Martin |first= Anthony J |title= Teradata pays ex-prez €4.2m to close 'invalid termination' settlement |url= https://www.theregister.co.uk/2017/04/07/teradata_pays_exprez_15m_to_close_invalid_termination_settlement/ |date= April 7, 2017 |work= The Register |access-date= April 26, 2017 }}</ref>

In April 2016, a product line called IntelliFlex was announced.<ref>{{Cite news |title= Teradata Universe 2016: MPP architecture recast as ‘Intelliflex’ |work= Computer Weekly |author= Brian McKenna |date= April 18, 2016 |url= http://www.computerweekly.com/news/450281456/Teradata-Universe-2016-MPP-architecture-recast-as-Intelliflex |access-date= March 30, 2017 }}</ref> On May 5, 2016 [[Victor L. Lund]], who had been an executive of [[American Stores]] from 1977 to 1999, became the chief executive.<ref>{{cite press release |title=Teradata Announces CEO Change |url= http://www.teradata.com/News-Releases/2016/Teradata-Announces-CEO-Change/ |location=Atlanta |publisher= Teradata |date= May 5, 2016 |access-date= March 9, 2017 }}</ref>

{{fake heading|sub=3|Acquisitions and divestitures}}
Teradata has acquired several companies since becoming an independent public company in 2008. In March 2008, Teradata acquired professional services company Claraview, which previously had spun out software provider [[Clarabridge]].<ref>{{cite web |last=Grimes|first=Seth |title= Teradata has Acquired BI/DW Firm Claraview |url= http://www.informationweek.com/blog/228900615 |date= March 20, 2008 |work= Information Week |deadurl= yes |archiveurl= https://web.archive.org/web/20141008192102/http://www.informationweek.com/software/information-management/teradata-has-acquired-bi-dw-firm-claraview/d/d-id/1065923? |archivedate= October 8, 2014 |access-date= March 15, 2017 }}</ref> Teradata acquired [[column-oriented DBMS]] vendor Kickfire in August 2010,<ref>{{cite web |last= Kanaracus|first= Chris |title= Teradata buys analytics vendor Kickfire |url= http://www.infoworld.com/d/the-industry-standard/teradata-buys-analytics-vendor-kickfire-496 |date= August 10, 2010 |publisher= Info World |accessdate=December 13, 2011}}</ref><ref>{{Cite new |title= Teradata quietly scoops up Kickfire |first= Chris |last= Kanaracus |date= August 10, 2010 |work= Computer World |url= http://www.computerworld.com/s/article/9180501/Teradata_quietly_scoops_up_Kickfire |access-date= March 15, 2017 }}</ref> followed by the marketing software company [[Aprimo]] for about $550 million in December.<ref>{{cite web |last= Prickett Morgan|first= Timothy |title= Teradata eats Aprimo for $550m. |url= http://www.channelregister.co.uk/2010/12/22/teradata_buys_aprimo/ |date= December 22, 2010 |work= The Register |accessdate= March 15, 2017 }}</ref><ref>{{cite web|last=Henschen|first=Doug|title=IT and Marketing: How Digital Media's Changing the Relationship |url= http://www.informationweek.com/news/software/bi/229400641?pgno=1 |date=  April 9, 2011 |work= Information Week |deadurl= yes |archiveurl= https://web.archive.org/web/20110411103302/http://www.informationweek.com/news/software/bi/229400641 |archivedate= April 11, 2011 |accessdate= March 15, 2017 }}</ref> In March 2011, it acquired [[Aster Data Systems]] for about $263 million.<ref>{{cite web|last=Morgan|first=Timothy Prickett|title=Teradata snaps up Aster Data for $263m|url=https://www.theregister.co.uk/2011/03/03/teradata_buys_aster_data/|date=March 3, 2011|work=The Register |access-date= December 13, 2011}}</ref><ref>{{cite web|last=Vizard|first=Mike|title=Diversity Comes to Data Management|url=http://www.itbusinessedge.com/cm/blogs/vizard/diversity-comes-to-data-management/?cs=48670|date=September 22, 2011|publisher=IT Business Edge|accessdate=December 13, 2011}}</ref> Teradata acquired email direct marketing company [[eCircle]] in May 2012, which was merged into the Aprimo business.<ref>{{cite news |last1=Henschen|first1=Doug |title=Teradata Acquires eCircle For Social, Mobile Marketing Push |url= http://www.informationweek.com/software/information-management/teradata-acquires-ecircle-for-social-mobile-marketing-push/d/d-id/1104164 |work= Information Week |date= May 2, 2012 |access-date= March 13, 2017 }}</ref>

In July 2014, Teradata acquired the assets of Revelytix, a provider of information management products and for a reported $50 million, Hadapt, a company that developed the database management system [[Presto (SQL query engine)|Presto]] for [[Apache Hadoop]],<ref>{{cite news|last1=Kanaracus|first1=Chris |title= Teradata acquires assets of Hadapt, Revelytix for big data|url= http://www.pcworld.com/article/2456860/teradata-acquires-assets-of-hadapt-revelytix-for-big-data.html |date= July 22, 2014 |work= PC World |accessdate= March 11, 2017 }}</ref><ref>{{cite web|last=Keohane|first=Dennis|title= Hadapt acquired by Teradata, will lead to more employees in Boston |url= http://betaboston.com/news/2014/07/16/source-hadapt-acquired-by-teradata-will-add-lead-to-more-employees-in-boston/ |date=July 16, 2014 |work= The Boston Globe |accessdate=March 11, 2017 }}</ref><ref>{{Cite news |title= Facebook and Teradata on Apache Presto and the disruption of open source |author= Natalie Gagliordi |date= September 28, 2015 |work= ZDNet |url= http://www.zdnet.com/article/facebook-and-teradata-on-apache-presto-and-the-disruption-of-open-source/ |access-date= March 11, 2017 }}</ref> and in September, Hadoop service firm Think Big Analytics.<ref name="Henschen2">{{cite web|last=Henschen|first=Doug|title= Teradata Buys Think Big for Big Data Consulting |url= http://www.informationweek.com/big-data/big-data-analytics/teradata-buys-think-big-for-big-data-consulting/d/d-id/1306919 |date= September 3, 2014 |work= Information Week |accessdate= March 11, 2017 }}</ref>
In December, Teradata acquired [[RainStor]], a company specializing in online data archiving on Hadoop.<ref name="RainStor">{{cite news |last=Deutscher |first= Maria| title=Teradata acquires RainStor to super-charge Hadoop archiving |url= http://siliconangle.com/blog/2014/12/17/teradata-acquired-rainstor-to-super-charge-hadoop-archiving/|accessdate= March 11, 2017 |work= Silicon Angle |date= December 17, 2014}}</ref> Teradata acquired Appoxxee, a mobile marketing [[software as a service]] provider, for about $20 million in January 2015.<ref>{{cite news|last1=Lunden|first1=Ingrid|title=Teradata Buys App Marketing Platform Appoxee For $20-25M, Sets Up Israeli R&D Center|url= https://techcrunch.com/2015/01/13/teradata-buys-app-push-marketing-platform-appoxee-for-20-25m-sets-up-israeli-rd-center/ |access-date= March 9, 2017 |work=Tech Crunch |date=January 3, 2015}}</ref> In September, Teradata acquired digital marketing company FLXone, based in the Netherlands.<ref>{{cite news |title= Teradata Updates Marketing Cloud; Acquires DMP FLXone |url= http://www.mediapost.com/publications/article/260734/teradata-updates-marketing-cloud-acquires-dmp-flx.html |last= Nelson |first= Jess |date= October 19, 2015 |work= Email Marketing Daily |access-date= March 9, 2017 }}</ref>

In July 2016, the marketing applications division, using the [[Aprimo]] brand, was sold to private equity firm Marlin Equity Partners for about $90 million. This was hundreds of millions less than Teradata paid making the acquisitions of several companies merged into the unit.<ref>{{cite news |last=Council|first=Jared |title= Aprimo getting new life under new ownership, old name |url= http://www.ibj.com/articles/59549-aprimo-getting-new-life-under-new-ownership-old-name |work= Indianapolis Business Journal |date= July 20, 2016 |accessdate= March 9, 2017 }}</ref><ref>{{cite news |last=Council|first=Jared |title= Teradata selling Aprimo unit at $435M discount |url= http://www.ibj.com/articles/58290-teradata-selling-aprimo-unit-at-435m-discount |work= Indianapolis Business Journal |date= April 26, 2016 |access-date= March 9, 2017 }}</ref>
Marlin combined businesses of the former eCircle, Appoxee, and Ozone businesses with an email marketing company BlueHornet (that it had acquired in 2015), using the brand Mapp Digital in September 2016.<ref>{{Cite news |title= PE launches digital giant Mapp with Teradata deal |work= Decision Marketing |date= September 14, 2016 |url= http://www.decisionmarketing.co.uk/news/pe-launches-digital-giant-mapp-with-teradata-deal |access-date= March 11, 2017 }}</ref> Teradata acquired [[Big Data Partnership]], a service company based in the UK, on July 21, 2016.<ref name="OHear">{{cite web |last=O'Hear |first=Steve |title= Big data company Teradata acquires UK’s Big Data Partnership |url= https://techcrunch.com/2016/07/25/big-data-company-teradata-acquires-uks-big-data-partnership/ |date=July 25, 2016 |work= Tech Crunch |access-date= March 9, 2017 }}</ref> In July 2017, Teradata acquired StackIQ, maker of the [[Stacki]] software.<ref>{{Cite news |title= Teradata Acquires San Diego’s StackIQ to Strengthen Cloud Business |work= Xconomy |author= Bruce V. Bigelow |date= July 13, 2017 |url= http://www.xconomy.com/san-diego/2017/07/13/teradata-acquires-san-diegos-stackiq-to-strengthen-cloud-business/ |access-date= September 10, 2017 }}</ref>
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{{Collapse top|References (already appear in article)}}
{{Reflist-talk}}
{{Collapse bottom}}

{{Collapse top|Markup for copying/pasting}}
<nowiki>==History==</nowiki><br>
<nowiki>[[File:NCR Teradata Worldmark 5100 Unix Storage.jpeg |thumb |upright=1.5 |NCR Teradata Worldmark 5100 in 2002]]</nowiki><br>
<nowiki>The concept of Teradata grew from research at [[California Institute of Technology]] (Caltech) and from the discussions of [[Citibank]]'s advanced technology group in the 1970s.<ref name="tdhist">[http://www.teradata.com/t/go.aspx/page.html?id=42649 Teradata Milestones]</ref>
The company was incorporated in 1979 in [[Brentwood, California]] by Jack E. Shemer, Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, Carroll Reed and David Hartke. In 1984, Teradata released its [[DBC 1012|DBC/1012]] specialized database computer.<ref>{{Cite news |title= Will Teradata revive a market? |author= Paul Gillin |pages= 43, 48 |work= Computer World |date= February 20, 1984 |url= https://books.google.com/books?id=5pw6ePUC8YYC&pg=PA48 |access-date= March 13, 2017 }}</ref> <ref name="Pereira">{{cite web |last=Pereira|first=Brian |title= Marrying Strategic Intelligence with Operational Intelligence |url= http://www.informationweek.in/Archive/10-01-01/Marrying_Strategic_Intelligence_with_Operational_Intelligence.aspx |date= January 1, 2010 |work=Information Week |deadurl= yes |archiveurl= https://web.archive.org/web/20120613152253/http://www.informationweek.in/Archive/10-01-01/Marrying_Strategic_Intelligence_with_Operational_Intelligence.aspx |archivedate= June 13, 2012 |accessdate= March 11, 2017 }}</ref>
In 1990, it acquired [[Britton Lee, Inc.|Sharebase]], originally named Britton Lee.<ref>{{Cite news |title= Teradata rides shifting winds |author= Jean S. Bozman |work= Computer World |date= May 7, 1990 |url= https://books.google.com/books?id=NYgwPU_iTf8C&pg=PT91 |access-date= March 17, 2017 }}</ref></nowiki><br>

<nowiki>In September 1991, [[AT&T Corporation]] acquired [[NCR Corporation]],<ref name="Andrews">{{cite news |last=Andrews|first=Edmund |title= AT&T Acquisition, Soon to be Spun Off, Regains NCR Name |url= https://www.nytimes.com/1996/01/11/business/at-t-acquisition-soon-to-be-spun-off-regains-ncr-name.html|work=The New York Times |accessdate=December 13, 2011|date=January 11, 1996}}</ref>
which in December announced the acquisition of Teradata for about $250 million. [[Kenneth Simonds|Kenneth W. Simonds]] had been chief executive since 1986.<ref>{{ cite news | author=Richard W. Stevenson |url= https://www.nytimes.com/1991/12/08/business/making-a-difference-whirlwind-courtship.html | title= Making a Difference - Whirlwind Courtship |work= The New York Times | date=June 2, 1991 |access-date= March 15, 2017 }}</ref>
In 1992, Teradata built the first system over 1 [[terabyte]], at [[Wal-Mart]].<ref>{{cite web|last=Hubler|first=David|title=Teradata sees revenue growth in data consolidation|url=http://washingtontechnology.com/articles/2010/12/13/teradata-data-consolidation.aspx |publisher=Washington Technology|accessdate=December 13, 2011}}</ref> A Teradata database became the world's largest at 11 terabytes in 1992. By 1997, NCR became independent from AT&T.<ref name="Andrews"/></nowiki><br>

<nowiki>In 1999, NCR acquired Strategic Technologies & Systems, and appointed [[Stephen Brobst]] as chief technology officer of the Teradata Solutions Group.
In April 2000, NCR acquired Ceres Integrated Solutions and its customer relationship management software for $90 million,<ref>{{cite news|title=Company News; NCR Acquires Ceres Integrated in a $90 Million Deal.|url=https://www.nytimes.com/2000/04/12/business/company-news-ncr-acquires-ceres-integrated-in-a-90-million-deal.html|work=The New York Times|accessdate=December 13, 2011 |date= April 12, 2000}}</ref>
and in July Stirling Douglas Group and its demand chain management software.<ref name="stirling">{{cite news |work= Press release |title=NCR Completes Acquisition of Sterling Douglas Group |publisher= NCR |url= http://investor.ncr.com/phoenix.zhtml?c=83840&p=irol-newsArticle&ID=104395 |date=July 14, 2000|accessdate= August 16, 2013}}</ref> In 2005, it acquired financial management software from DecisionPoint.<ref>{{cite news |title=Teradata Acquires DecisionPoint(R) Software; Acquisition Extends Teradata's Financial Management Portfolio |work= Press release |url= http://investor.ncr.com/phoenix.zhtml?c=83840&p=irol-newsArticle&ID=791311 |date= November 30, 2005 |accessdate= December 13, 2011}}</ref></nowiki><br>

<nowiki>In January 2007, NCR announced Teradata would become an independent public company, led by [[Michael F. Koehler]].<ref>{{cite news |title= NCR, Teradata to split up |url=http://money.cnn.com/2007/01/08/news/companies/ncr/index.htm|date= January 8, 2007 |publisher= CNN Money |access-date= March 15, 2017 }}</ref><ref>{{cite news |last= Hagerty|first=John |title= NCR to Spinoff Teradata |url= https://www.forbes.com/2007/01/09/amr-teradata-ncr-split-biz-logistics-cx_jh_0109tera.html |date= January 9, 2007 |work= Forbes |accessdate= March 15, 2017 }}</ref> The new company's shares started trading in October.<ref name="NCRspinoff"/></nowiki><br>

<nowiki>In November 2015, after continued losses and declining revenue, a business transformation review was announced.<ref name=Q32015Teradata />
The company terminated "co-president" Herman Wimmer in December 2015, although it later had to pay more than 4.2 million Euros and a company car as severance.<ref>{{cite web |last= Martin |first= Anthony J |title= Teradata pays ex-prez €4.2m to close 'invalid termination' settlement |url= https://www.theregister.co.uk/2017/04/07/teradata_pays_exprez_15m_to_close_invalid_termination_settlement/ |date= April 7, 2017 |work= The Register |access-date= April 26, 2017 }}</ref></nowiki><br>

<nowiki>In April 2016, a product line called IntelliFlex was announced.<ref>{{Cite news |title= Teradata Universe 2016: MPP architecture recast as ‘Intelliflex’ |work= Computer Weekly |author= Brian McKenna |date= April 18, 2016 |url= http://www.computerweekly.com/news/450281456/Teradata-Universe-2016-MPP-architecture-recast-as-Intelliflex |access-date= March 30, 2017 }}</ref> On May 5, 2016 [[Victor L. Lund]], who had been an executive of [[American Stores]] from 1977 to 1999, became the chief executive.<ref>{{cite press release |title=Teradata Announces CEO Change |url= http://www.teradata.com/News-Releases/2016/Teradata-Announces-CEO-Change/ |location=Atlanta |publisher= Teradata |date= May 5, 2016 |access-date= March 9, 2017 }}</ref></nowiki><br>

<nowiki>===Acquisitions and divestitures===</nowiki><br>
<nowiki>Teradata has acquired several companies since becoming an independent public company in 2008. In March 2008, Teradata acquired professional services company Claraview, which previously had spun out software provider [[Clarabridge]].<ref>{{cite web |last=Grimes|first=Seth |title= Teradata has Acquired BI/DW Firm Claraview |url= http://www.informationweek.com/blog/228900615 |date= March 20, 2008 |work= Information Week |deadurl= yes |archiveurl= https://web.archive.org/web/20141008192102/http://www.informationweek.com/software/information-management/teradata-has-acquired-bi-dw-firm-claraview/d/d-id/1065923? |archivedate= October 8, 2014 |access-date= March 15, 2017 }}</ref> Teradata acquired [[column-oriented DBMS]] vendor Kickfire in August 2010,<ref>{{cite web |last= Kanaracus|first= Chris |title= Teradata buys analytics vendor Kickfire |url= http://www.infoworld.com/d/the-industry-standard/teradata-buys-analytics-vendor-kickfire-496 |date= August 10, 2010 |publisher= Info World |accessdate=December 13, 2011}}</ref><ref>{{Cite new |title= Teradata quietly scoops up Kickfire |first= Chris |last= Kanaracus |date= August 10, 2010 |work= Computer World |url= http://www.computerworld.com/s/article/9180501/Teradata_quietly_scoops_up_Kickfire |access-date= March 15, 2017 }}</ref> followed by the marketing software company [[Aprimo]] for about $550 million in December.<ref>{{cite web |last= Prickett Morgan|first= Timothy |title= Teradata eats Aprimo for $550m. |url= http://www.channelregister.co.uk/2010/12/22/teradata_buys_aprimo/ |date= December 22, 2010 |work= The Register |accessdate= March 15, 2017 }}</ref><ref>{{cite web|last=Henschen|first=Doug|title=IT and Marketing: How Digital Media's Changing the Relationship |url= http://www.informationweek.com/news/software/bi/229400641?pgno=1 |date=  April 9, 2011 |work= Information Week |deadurl= yes |archiveurl= https://web.archive.org/web/20110411103302/http://www.informationweek.com/news/software/bi/229400641 |archivedate= April 11, 2011 |accessdate= March 15, 2017 }}</ref> In March 2011, it acquired [[Aster Data Systems]] for about $263 million.<ref>{{cite web|last=Morgan|first=Timothy Prickett|title=Teradata snaps up Aster Data for $263m|url=https://www.theregister.co.uk/2011/03/03/teradata_buys_aster_data/|date=March 3, 2011|work=The Register |access-date= December 13, 2011}}</ref><ref>{{cite web|last=Vizard|first=Mike|title=Diversity Comes to Data Management|url=http://www.itbusinessedge.com/cm/blogs/vizard/diversity-comes-to-data-management/?cs=48670|date=September 22, 2011|publisher=IT Business Edge|accessdate=December 13, 2011}}</ref> Teradata acquired email direct marketing company [[eCircle]] in May 2012, which was merged into the Aprimo business.<ref>{{cite news |last1=Henschen|first1=Doug |title=Teradata Acquires eCircle For Social, Mobile Marketing Push |url= http://www.informationweek.com/software/information-management/teradata-acquires-ecircle-for-social-mobile-marketing-push/d/d-id/1104164 |work= Information Week |date= May 2, 2012 |access-date= March 13, 2017 }}</ref></nowiki><br>

<nowiki>In July 2014, Teradata acquired the assets of Revelytix, a provider of information management products and for a reported $50 million, Hadapt, a company that developed the database management system [[Presto (SQL query engine)|Presto]] for [[Apache Hadoop]],<ref>{{cite news|last1=Kanaracus|first1=Chris |title= Teradata acquires assets of Hadapt, Revelytix for big data|url= http://www.pcworld.com/article/2456860/teradata-acquires-assets-of-hadapt-revelytix-for-big-data.html |date= July 22, 2014 |work= PC World |accessdate= March 11, 2017 }}</ref><ref>{{cite web|last=Keohane|first=Dennis|title= Hadapt acquired by Teradata, will lead to more employees in Boston |url= http://betaboston.com/news/2014/07/16/source-hadapt-acquired-by-teradata-will-add-lead-to-more-employees-in-boston/ |date=July 16, 2014 |work= The Boston Globe |accessdate=March 11, 2017 }}</ref><ref>{{Cite news |title= Facebook and Teradata on Apache Presto and the disruption of open source |author= Natalie Gagliordi |date= September 28, 2015 |work= ZDNet |url= http://www.zdnet.com/article/facebook-and-teradata-on-apache-presto-and-the-disruption-of-open-source/ |access-date= March 11, 2017 }}</ref> and in September, Hadoop service firm Think Big Analytics.<ref name="Henschen2">{{cite web|last=Henschen|first=Doug|title= Teradata Buys Think Big for Big Data Consulting |url= http://www.informationweek.com/big-data/big-data-analytics/teradata-buys-think-big-for-big-data-consulting/d/d-id/1306919 |date= September 3, 2014 |work= Information Week |accessdate= March 11, 2017 }}</ref> In December, Teradata acquired [[RainStor]], a company specializing in online data archiving on Hadoop.<ref name="RainStor">{{cite news |last=Deutscher |first= Maria| title=Teradata acquires RainStor to super-charge Hadoop archiving |url= http://siliconangle.com/blog/2014/12/17/teradata-acquired-rainstor-to-super-charge-hadoop-archiving/|accessdate= March 11, 2017 |work= Silicon Angle |date= December 17, 2014}}</ref> Teradata acquired Appoxxee, a mobile marketing [[software as a service]] provider, for about $20 million in January 2015.<ref>{{cite news|last1=Lunden|first1=Ingrid|title=Teradata Buys App Marketing Platform Appoxee For $20-25M, Sets Up Israeli R&D Center|url= https://techcrunch.com/2015/01/13/teradata-buys-app-push-marketing-platform-appoxee-for-20-25m-sets-up-israeli-rd-center/ |access-date= March 9, 2017 |work=Tech Crunch |date=January 3, 2015}}</ref> In September, Teradata acquired digital marketing company FLXone, based in the Netherlands.<ref>{{cite news |title= Teradata Updates Marketing Cloud; Acquires DMP FLXone |url= http://www.mediapost.com/publications/article/260734/teradata-updates-marketing-cloud-acquires-dmp-flx.html |last= Nelson |first= Jess |date= October 19, 2015 |work= Email Marketing Daily |access-date= March 9, 2017 }}</ref></nowiki><br>

<nowiki>In July 2016, the marketing applications division, using the [[Aprimo]] brand, was sold to private equity firm Marlin Equity Partners for about $90 million. This was hundreds of millions less than Teradata paid making the acquisitions of several companies merged into the unit.<ref>{{cite news |last=Council|first=Jared |title= Aprimo getting new life under new ownership, old name |url= http://www.ibj.com/articles/59549-aprimo-getting-new-life-under-new-ownership-old-name |work= Indianapolis Business Journal |date= July 20, 2016 |accessdate= March 9, 2017 }}</ref><ref>{{cite news |last=Council|first=Jared |title= Teradata selling Aprimo unit at $435M discount |url= http://www.ibj.com/articles/58290-teradata-selling-aprimo-unit-at-435m-discount |work= Indianapolis Business Journal |date= April 26, 2016 |access-date= March 9, 2017 }}</ref>
Marlin combined businesses of the former eCircle, Appoxee, and Ozone businesses with an email marketing company BlueHornet (that it had acquired in 2015), using the brand Mapp Digital in September 2016.<ref>{{Cite news |title= PE launches digital giant Mapp with Teradata deal |work= Decision Marketing |date= September 14, 2016 |url= http://www.decisionmarketing.co.uk/news/pe-launches-digital-giant-mapp-with-teradata-deal |access-date= March 11, 2017 }}</ref> Teradata acquired [[Big Data Partnership]], a service company based in the UK, on July 21, 2016.<ref name="OHear">{{cite web |last=O'Hear |first=Steve |title= Big data company Teradata acquires UK’s Big Data Partnership |url= https://techcrunch.com/2016/07/25/big-data-company-teradata-acquires-uks-big-data-partnership/ |date=July 25, 2016 |work= Tech Crunch |access-date= March 9, 2017 }}</ref> In July 2017, Teradata acquired StackIQ, maker of the [[Stacki]] software.<ref>{{Cite news |title= Teradata Acquires San Diego’s StackIQ to Strengthen Cloud Business |work= Xconomy |author= Bruce V. Bigelow |date= July 13, 2017 |url= http://www.xconomy.com/san-diego/2017/07/13/teradata-acquires-san-diegos-stackiq-to-strengthen-cloud-business/ |access-date= September 10, 2017 }}</ref></nowiki><br>
{{Collapse bottom}}

Again, this request does not add or subtract content, but rather just pieces the scraps together. There are a couple very minor changes to improve word flow, mostly in the form of moving "in XXX date" from the start of the sentence to the end, so they don't all read the exact same way.

Hopefully this makes the article a little easier to read. Thank you for reviewing this request. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] · [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 23:42, 15 December 2017 (UTC)

:::{{Implemented}} This section has been converted to timeline style to [[wiktionary:assuage|assuage]] readability concerns. '''<span style="border:2px solid;font-variant:small-caps">[[User:Spintendo|<span style="background:#00008C;color:white">&nbsp;Spintendo&nbsp;</span>]][[User talk:Spintendo|<span style="color:#00008C;background:#FF0000;">&nbsp;ᔦᔭ&nbsp;</span>]]</span>''' 02:17, 16 December 2017 (UTC)
{{Ping|Spintendo}} Thank you for replying. While I had hoped to see the above changes added to improve the article's general flow and organization, I wonder if the bulleted lists could be converted into prose? The lists do not seem typical of Wikipedia articles. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] · [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 23:55, 20 December 2017 (UTC)
:I would tend to agree that the version as requested was a bit overly detailed and long, but I think it probably should be trimmed and put in as prose rather than a bullet list. It's a general preference that we should have prose rather than lists. [[User:Seraphimblade|Seraphimblade]] <small><sup>[[User talk:Seraphimblade|Talk to me]]</sup></small> 21:33, 18 February 2018 (UTC)
::{{Ping|Seraphimblade}} OK, I understand, and thanks for taking a look at the article and this edit request. My request was simply to move existing acquisitions content out of the larger "History" section and into a subsection for organizational purposes. I wonder if the best way to improve the article is to [https://en.wikipedia.org/enwiki/w/index.php?title=Teradata&oldid=810652769 revert to the pre-bullet point version], then trim the article from there? If creating a subsection for acquisition information is not helpful, that's ok, I was just trying to make the article easier to read. I am open about how to move forward. I don't want to override Spintendo's contributions, I'm just trying to think of the easiest way to make further changes. {{Ping|Seraphimblade}} What do you think, and do you have thoughts on the other two edit requests above? [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] &middot; [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 22:38, 23 February 2018 (UTC)

== "Technology and products" section update" ==

{{edit COI|A}}
Hello, I am back with a proposed update to the article's "Technology and products" section. I propose adding the following as an additional paragraph:

{{Fontcolor|green|The Teradata Analytics Platform, unveiled in 2017, is Teradata's flagship offering and evolved from the company's enterprise data warehouse technology, which is at the foundation of its products. The platform allows more data sets and types, and houses all analytic needs in one location.<ref>{{cite journal|last1=Carey|first1=Scott|title=The best self-serve analytics and business intelligence tools for enterprises|journal=[[Computerworld]]|date=November 24, 2017|url=https://www.computerworlduk.com/galleries/applications/best-self-serve-analytics-software-for-enterprises-3635147/|accessdate=March 6, 2018}}</ref> The platform is able to handle increasing volumes of data as a company's needs change and users of the platform can choose the language and tools they prefer for various types of data.<ref>{{Cite news|url=http://www.thehindu.com/sci-tech/technology/danske-bank-teradata-deploy-ai-to-monitor-fraud/article19907302.ece|title=Danske Bank, Teradata deploy AI to monitor fraud|first=Peerzada|last=Abrar|date=October 23, 2017|accessdate=December 8, 2017|work=The Hindu}}</ref>}}

{{Reflist-talk}}

Please note: I'd requested this addition previously and based on feedback have updated the sourcing and re-worded the second sentence. 

Thank you. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] · [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 21:39, 15 March 2018 (UTC)

===Reply 15-MAR-2018===
{{done|Implemented}}  <small>'''<span style="font-variant:small-caps">[[User:Spintendo|<span style="background:#fdd;color:white"><span style="background:#f88"><span style="background:#f00"><span style="background:#700"><span style="background:#008">Spintendo&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>]]</span>'''</small> 00:17, 16 March 2018 (UTC)

== Remark ==
Please keep to information that is understandable by common readers. Do not use ambiguous in-house definitions of general terms like [[data warehouse]] -- this is generally denoted as ''an application of a'' DBMS, whereas someone editing this page used it in the sense of ''a'' DBMS.

What is [[shared nothing architecture]]? Define it or I will remove the sentence.

-- [[User:Nixdorf|Nixdorf]] <!-- Template:Unsigned --><small class="autosigned">—&nbsp;Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[User:Nixdorf|Nixdorf]] ([[User talk:Nixdorf#top|talk]] • [[Special:Contributions/Nixdorf|contribs]]) 07:03, 23 July 2003 (UTC)</small>

== Wal-Mart? ==

Actually, Wal-Mart was not Teradata's first customer.  Wal-Mart bought its first Teradata system in 1989, by which time Teradata was already being used by more than 100 enterprises. 

K-Mart and AT&T were among the early adopters.<!-- Template:Unsigned IP --><small class="autosigned">—&nbsp;Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[Special:Contributions/192.127.94.7|192.127.94.7]] ([[User talk:192.127.94.7#top|talk]]) 22:10, 19 May 2005 (UTC)</small>

Lot of companies now using Teradata for Active data warehousing.<!-- Template:Unsigned IP --><small class="autosigned">—&nbsp;Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[Special:Contributions/65.208.210.98|65.208.210.98]] ([[User talk:65.208.210.98#top|talk]]) 23:00, 7 April 2006 (UTC)</small>

Folks,
Remove Unica from the teradata link, as it is misleading.<!-- Template:Unsigned IP --><small class="autosigned">—&nbsp;Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[Special:Contributions/202.67.5.3|202.67.5.3]] ([[User talk:202.67.5.3#top|talk]]) 12:57, 30 November 2006 (UTC)</small>

== How come no information on AT&Ts ownership? ==

The original AT&T owned NCR for a few disatrous years and I understand the whole Teradata product line was almost killed off.  It is my understanding that it wasn't until NCR itself was spun off and needed something to sell that Teradata as a product actually took off.  I don't have enough detailed understanding to make changes to the entry as such.  But it is quite a story!  surely someone with some detailed knowledge could add something.<!-- Template:Unsigned IP --><small class="autosigned">—&nbsp;Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[Special:Contributions/74.133.235.42|74.133.235.42]] ([[User talk:74.133.235.42#top|talk]]) 19:00, 5 July 2007 (UTC)</small>

== Request to replace "Company milestones" bullet points with "History" prose ==

{{edit COI|A}}
Hello, based on [[User:Seraphimblade|Seraphimblade]]'s feedback above, I went ahead and completed some work on the "History" section, which was previously converted into bullet points. Since bullet points don't appear to comply with Wikipedia's manual of style, I put it back into prose, and made some other improvements, which I offer to the community for further review. Seraphimblade or any other editors are welcome to use the proposed text appropriately, or make further edits as needed. Here is an overview of my actions and improvements:

* I did ''not'' add back any of the content removed by User:Spintendo. Instead, I took the bullet points they left, and converted them into prose. Among the claims they removed were: "A Teradata database became the world's largest at 11 terabytes in 1992." and "By 1997, NCR became independent from AT&T."
* I then did a little bit of additional trimming myself, removing some extraneous details such as the California Institute of Technology's nickname and Victor Lund's former employer. 
* I also removed mention of NCR's acquisition of Stirling Douglas Group and its demand chain management software, because I cannot find appropriate sourcing to replace the press release used to verify the claim.
* I then did some minor wording changes to improve flow and reduce repetition, mostly in the form of restructuring sentences so they don't all start with, "In Year X... In Year Y... In Year Z...", etc.
* Finally, I formatted some of the references, replaced several press releases and company websites with news sources, and added links for a few terms, including "chief technology officer", "customer relationship management", and "financial management". 

I did not want to trim too much, in case other editors and I have different ideas about what needs to be kept or removed. But, hopefully the above improvements help, and make reviewing a little easier. I kept the "Acquisitions and divestitures" subsection, for organizational purposes, but I'm open to incorporating this content back into the "History" section, if editors prefer. Editors are welcome to use the markup below if that's helpful. 

{{Collapse top|Proposed text for consideration}}
{{fake heading|sub=2|History}}
[[File:NCR Teradata Worldmark 5100 Unix Storage.jpeg|thumb|NCR Teradata Worldmark 5100 in 2002]]

The concept of Teradata grew from research at [[California Institute of Technology]] and from the discussions of [[Citibank]]'s advanced technology group in the 1970s.<ref name="tdhist">{{Cite web|url=http://www.teradata.com/t/go.aspx/page.html?id=42649|title=Teradata Milestones|publisher=Teradata|accessdate=March 1, 2018|archive-url=https://web.archive.org/web/20050208192344/https://www.teradata.com/t/go.aspx/page.html?id=42649|archive-date=February 8, 2005}}</ref> In 1979, the company was incorporated in [[Brentwood, California]] by Jack E. Shemer, Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, Carroll Reed and David Hartke. Teradata released its [[DBC 1012|DBC/1012]] specialized database computer in 1984.<ref>{{Cite journal|title=Will Teradata revive a market?|first=Paul|last=Gillin|pages=43, 48|work=[[Computerworld]]|date=February 20, 1984|url=https://books.google.com/books?id=5pw6ePUC8YYC&pg=PA48|accessdate=March 13, 2017|issn=0010-4841}}</ref><ref name="Pereira">{{cite web|last=Pereira|first=Brian|title=Marrying Strategic Intelligence with Operational Intelligence|url=http://www.informationweek.in/Archive/10-01-01/Marrying_Strategic_Intelligence_with_Operational_Intelligence.aspx|date=January 1, 2010|work=[[InformationWeek]]|deadurl=yes|archiveurl=https://web.archive.org/web/20120613152253/http://www.informationweek.in/Archive/10-01-01/Marrying_Strategic_Intelligence_with_Operational_Intelligence.aspx|archivedate=June 13, 2012|accessdate=March 11, 2017|issn=8750-6874}}</ref> In 1990, the company acquired [[Britton Lee, Inc.|Sharebase]], originally named Britton Lee.<ref>{{Cite journal|title= Teradata rides shifting winds|first=Jean S.|last=Bozman|work=Computerworld|date=May 7, 1990|url=https://books.google.com/books?id=NYgwPU_iTf8C&pg=PT91|accessdate=March 17, 2017}}</ref> In September 1991, [[AT&T Corporation]] acquired [[NCR Corporation]],<ref name="Andrews">{{cite news|last=Andrews|first=Edmund|title=AT&T Acquisition, Soon to be Spun Off, Regains NCR Name|url=https://www.nytimes.com/1996/01/11/business/at-t-acquisition-soon-to-be-spun-off-regains-ncr-name.html|work=[[The New York Times]]|accessdate=December 13, 2011|date=January 11, 1996|issn=0362-4331|oclc=1645522}}</ref> which announced the acquisition of Teradata for about $250 million in December. Teradata built the first system over 1 [[terabyte]], at [[Wal-Mart]], in 1992.<ref>{{cite journal|last=Hubler|first=David|title=Teradata sees revenue growth in data consolidation|url=http://washingtontechnology.com/articles/2010/12/13/teradata-data-consolidation.aspx|work=[[Washington Technology]]|accessdate=December 13, 2011|date=December 13, 2010}}</ref>

NCR acquired Strategic Technologies & Systems in 1999, and appointed [[Stephen Brobst]] as [[chief technology officer]] of Teradata Solutions Group. In 2000, NCR acquired Ceres Integrated Solutions and its [[customer relationship management]] software for $90 million.<ref>{{cite news|title=Company News; NCR Acquires Ceres Integrated in a $90 Million Deal.|url=https://www.nytimes.com/2000/04/12/business/company-news-ncr-acquires-ceres-integrated-in-a-90-million-deal.html|work=The New York Times|accessdate=December 13, 2011|date=April 12, 2000}}</ref> Teradata acquired [[financial management]] software from DecisionPoint in 2005.<ref>{{cite web|title=Company Overview of DecisionPoint Applications, Inc.|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=126011|website=Bloomberg.com|publisher=[[Bloomberg L.P.]]|accessdate=March 1, 2018}}</ref> In January 2007, NCR announced Teradata would become an independent public company, led by [[Michael F. Koehler]].<ref>{{cite news|title=NCR, Teradata to split up|url=http://money.cnn.com/2007/01/08/news/companies/ncr/index.htm|date=January 8, 2007|work=[[CNNMoney]]|publisher=[[Time Warner]]|accessdate=March 15, 2017}}</ref><ref>{{cite news|last= Hagerty|first=John|title=NCR to Spinoff Teradata|url=https://www.forbes.com/2007/01/09/amr-teradata-ncr-split-biz-logistics-cx_jh_0109tera.html|date=January 9, 2007|work=[[Forbes]]|accessdate=March 15, 2017|issn=0015-6914}}</ref> The new company's shares started trading in October.<ref name=NCRspinoff>{{cite press release |url=http://www.ncr.com/about_ncr/media_information/news_releases/2007/october/100107a.jsp |publisher=NCR |date=October 1, 2007 |title=NCR Completes Teradata Spin Off}}</ref>

In April 2016, a product line called IntelliFlex was announced.<ref>{{Cite news|title=Teradata Universe 2016: MPP architecture recast as 'Intelliflex'|work=[[Computer Weekly]]|first=Brian|last=McKenna|date=April 18, 2016|url=http://www.computerweekly.com/news/450281456/Teradata-Universe-2016-MPP-architecture-recast-as-Intelliflex|accessdate=March 30, 2017}}</ref> [[Victor L. Lund]] became the chief executive on May 5, 2016.<ref>{{cite news|title=Brief: Teradata names Victor Lund CEO|url=https://www.reuters.com/article/idUSASC08N52|accessdate=March 1, 2018|publisher=[[Reuters]]|date=May 5, 2016}}</ref><ref>{{cite news|title=Teradata names new CEO|url=https://www.daytondailynews.com/news/teradata-names-new-ceo/i7U3nvyRQo3QmpWea7gApN/|accessdate=March 1, 2018|work=[[Dayton Daily News]]|date=May 5, 2016|issn=0897-0920|oclc=232118157|first=Thomas|last=Gnau}}</ref>

{{fake heading|sub=3|Acquisitions and divestitures}}
Teradata has acquired several companies since becoming an independent public company in 2008. In March 2008, Teradata acquired professional services company Claraview, which previously had spun out software provider [[Clarabridge]].<ref>{{cite news|last=Grimes|first=Seth|title=Teradata has Acquired BI/DW Firm Claraview|url= http://www.informationweek.com/blog/228900615 |date= March 20, 2008|work= InformationWeek|deadurl=yes|archiveurl=https://web.archive.org/web/20141008192102/http://www.informationweek.com/software/information-management/teradata-has-acquired-bi-dw-firm-claraview/d/d-id/1065923?|archivedate=October 8, 2014|accessdate=March 15, 2017}}</ref> Teradata acquired [[column-oriented DBMS]] vendor Kickfire in August 2010,<ref>{{cite journal|last=Kanaracus|first=Chris|title=Teradata buys analytics vendor Kickfire|url=http://www.infoworld.com/d/the-industry-standard/teradata-buys-analytics-vendor-kickfire-496|date=August 10, 2010|work=[[InfoWorld]]|accessdate=December 13, 2011|issn=0199-6649}}</ref><ref>{{Cite journal|title=Teradata quietly scoops up Kickfire|first=Chris|last=Kanaracus|date=August 10, 2010|work=Computerworld|url=http://www.computerworld.com/s/article/9180501/Teradata_quietly_scoops_up_Kickfire|accessdate=March 15, 2017}}</ref> followed by the marketing software company [[Aprimo]] for about $550 million in December.<ref>{{cite web|last=Prickett Morgan|first=Timothy|title=Teradata eats Aprimo for $550m.|url=http://www.channelregister.co.uk/2010/12/22/teradata_buys_aprimo/|date=December 22, 2010|work=The Register|accessdate=March 15, 2017}}</ref><ref>{{cite journal|last=Henschen|first=Doug|title=IT and Marketing: How Digital Media's Changing the Relationship|url=http://www.informationweek.com/news/software/bi/229400641?pgno=1|date= April 9, 2011|work=InformationWeek|deadurl=yes|archiveurl=https://web.archive.org/web/20110411103302/http://www.informationweek.com/news/software/bi/229400641|archivedate= April 11, 2011|accessdate=March 15, 2017}}</ref> In March 2011, the company acquired [[Aster Data Systems]] for about $263 million.<ref>{{cite news|last=Morgan|first=Timothy Prickett|title=Teradata snaps up Aster Data for $263m|url=https://www.theregister.co.uk/2011/03/03/teradata_buys_aster_data/|date=March 3, 2011|work=The Register|accessdate=December 13, 2011}}</ref><ref>{{cite web|last=Vizard|first=Mike|title=Diversity Comes to Data Management|url=http://www.itbusinessedge.com/cm/blogs/vizard/diversity-comes-to-data-management/?cs=48670|date=September 22, 2011|publisher=IT Business Edge|accessdate=December 13, 2011}}</ref> Teradata acquired email direct marketing company [[eCircle]] in May 2012, which was merged into the Aprimo business.<ref>{{cite journal|last1=Henschen|first1=Doug|title=Teradata Acquires eCircle for Social, Mobile Marketing Push|url=http://www.informationweek.com/software/information-management/teradata-acquires-ecircle-for-social-mobile-marketing-push/d/d-id/1104164|work=InformationWeek|date= May 2, 2012|accessdate=March 13, 2017}}</ref>

In July 2014, Teradata acquired the assets of Revelytix, a provider of information management products, for a reported $50 million, as well as Hadapt, the company that developed the database management system [[Presto (SQL query engine)|Presto]] for [[Apache Hadoop]].<ref>{{cite news|last1=Kanaracus|first1=Chris|title= Teradata acquires assets of Hadapt, Revelytix for big data|url= http://www.pcworld.com/article/2456860/teradata-acquires-assets-of-hadapt-revelytix-for-big-data.html|date= July 22, 2014|work=[[PC World]]|accessdate= March 11, 2017|issn=0737-8939}}</ref><ref>{{cite web|last=Keohane|first=Dennis|title=Hadapt acquired by Teradata, will lead to more employees in Boston|url= http://betaboston.com/news/2014/07/16/source-hadapt-acquired-by-teradata-will-add-lead-to-more-employees-in-boston/|date=July 16, 2014|work=[[The Boston Globe]]|accessdate=March 11, 2017}}</ref><ref>{{Cite news |title=Facebook and Teradata on Apache Presto and the disruption of open source|first=Natalie|last=Gagliordi|date=September 28, 2015|work=[[ZDNet]]|url=http://www.zdnet.com/article/facebook-and-teradata-on-apache-presto-and-the-disruption-of-open-source/|accessdate=March 11, 2017}}</ref> In September, Teradata acquired Hadoop service firm Think Big Analytics.<ref name="Henschen2">{{cite web|last=Henschen|first=Doug|title=Teradata Buys Think Big for Big Data Consulting|url=http://www.informationweek.com/big-data/big-data-analytics/teradata-buys-think-big-for-big-data-consulting/d/d-id/1306919|date=September 3, 2014|work=InformationWeek|accessdate= March 11, 2017}}</ref> In December, Teradata acquired [[RainStor]], a company specializing in online data archiving on Hadoop.<ref name="RainStor">{{cite news|last=Deutscher|first= Maria|title=Teradata acquires RainStor to super-charge Hadoop archiving|url=http://siliconangle.com/blog/2014/12/17/teradata-acquired-rainstor-to-super-charge-hadoop-archiving/|accessdate= March 11, 2017|work=Silicon Angle|date=December 17, 2014}}</ref> Teradata acquired Appoxxee, a mobile marketing [[software as a service]] provider, for about $20 million in January 2015,<ref>{{cite news|last1=Lunden|first1=Ingrid|title=Teradata Buys App Marketing Platform Appoxee for $20-25M, Sets Up Israeli R&D Center|url=https://techcrunch.com/2015/01/13/teradata-buys-app-push-marketing-platform-appoxee-for-20-25m-sets-up-israeli-rd-center/|accessdate=March 9, 2017|work=[[TechCrunch]]|date=January 3, 2015}}</ref> followed by the Netherlands-based digital marketing company FLXone in September.<ref>{{cite news|title=Teradata Updates Marketing Cloud; Acquires DMP FLXone|url=http://www.mediapost.com/publications/article/260734/teradata-updates-marketing-cloud-acquires-dmp-flx.html|last=Nelson |first=Jess|date=October 19, 2015|work= Email Marketing Daily|accessdate= March 9, 2017}}</ref>

In July 2016, the marketing applications division, using the [[Aprimo]] brand, was sold to private equity firm Marlin Equity Partners for about $90 million.<ref>{{cite journal|last=Council|first=Jared|title=Aprimo getting new life under new ownership, old name|url=http://www.ibj.com/articles/59549-aprimo-getting-new-life-under-new-ownership-old-name|work=[[Indianapolis Business Journal]]|date=July 20, 2016|accessdate=March 9, 2017|issn=0274-4929}}</ref><ref>{{cite journal|last=Council|first=Jared|title=Teradata selling Aprimo unit at $435M discount|url=http://www.ibj.com/articles/58290-teradata-selling-aprimo-unit-at-435m-discount|work=Indianapolis Business Journal|date=April 26, 2016|accessdate=March 9, 2017}}</ref> Marlin combined the former eCircle, Appoxee, and Ozone businesses with an email marketing company BlueHornet (acquired in 2015), using the brand Mapp Digital in September 2016.<ref>{{Cite news|title=PE launches digital giant Mapp with Teradata deal|work=Decision Marketing|date=September 14, 2016|url=http://www.decisionmarketing.co.uk/news/pe-launches-digital-giant-mapp-with-teradata-deal|accessdate=March 11, 2017}}</ref> Teradata acquired [[Big Data Partnership]], a service company based in the UK, on July 21, 2016.<ref name="OHear">{{cite news|last=O'Hear|first=Steve|title=Big data company Teradata acquires UK's Big Data Partnership|url=https://techcrunch.com/2016/07/25/big-data-company-teradata-acquires-uks-big-data-partnership/|date=July 25, 2016|work=TechCrunch|accessdate=March 9, 2017}}</ref> In July 2017, Teradata acquired StackIQ, maker of the [[Stacki]] software.<ref>{{Cite news|title=Teradata Acquires San Diego's StackIQ to Strengthen Cloud Business |work=Xconomy|first=Bruce V.|last=Bigelow|date=July 13, 2017|url=http://www.xconomy.com/san-diego/2017/07/13/teradata-acquires-san-diegos-stackiq-to-strengthen-cloud-business/|accessdate=September 10, 2017}}</ref>
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<nowiki>==History==</nowiki><br>
<nowiki>[[File:NCR Teradata Worldmark 5100 Unix Storage.jpeg|thumb|NCR Teradata Worldmark 5100 in 2002]]</nowiki><br>

<nowiki>The concept of Teradata grew from research at [[California Institute of Technology]] and from the discussions of [[Citibank]]'s advanced technology group in the 1970s.<ref name="tdhist">{{Cite web|url=http://www.teradata.com/t/go.aspx/page.html?id=42649|title=Teradata Milestones|publisher=Teradata|accessdate=March 1, 2018|archive-url=https://web.archive.org/web/20050208192344/https://www.teradata.com/t/go.aspx/page.html?id=42649|archive-date=February 8, 2005}}</ref> In 1979, the company was incorporated in [[Brentwood, California]] by Jack E. Shemer, Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, Carroll Reed and David Hartke. Teradata released its [[DBC 1012|DBC/1012]] specialized database computer in 1984.<ref>{{Cite journal|title=Will Teradata revive a market?|first=Paul|last=Gillin|pages=43, 48|work=[[Computerworld]]|date=February 20, 1984|url=https://books.google.com/books?id=5pw6ePUC8YYC&pg=PA48|accessdate=March 13, 2017|issn=0010-4841}}</ref><ref name="Pereira">{{cite web|last=Pereira|first=Brian|title=Marrying Strategic Intelligence with Operational Intelligence|url=http://www.informationweek.in/Archive/10-01-01/Marrying_Strategic_Intelligence_with_Operational_Intelligence.aspx|date=January 1, 2010|work=[[InformationWeek]]|deadurl=yes|archiveurl=https://web.archive.org/web/20120613152253/http://www.informationweek.in/Archive/10-01-01/Marrying_Strategic_Intelligence_with_Operational_Intelligence.aspx|archivedate=June 13, 2012|accessdate=March 11, 2017|issn=8750-6874}}</ref> In 1990, the company acquired [[Britton Lee, Inc.|Sharebase]], originally named Britton Lee.<ref>{{Cite journal|title= Teradata rides shifting winds|first=Jean S.|last=Bozman|work=Computerworld|date=May 7, 1990|url=https://books.google.com/books?id=NYgwPU_iTf8C&pg=PT91|accessdate=March 17, 2017}}</ref> In September 1991, [[AT&T Corporation]] acquired [[NCR Corporation]],<ref name="Andrews">{{cite news|last=Andrews|first=Edmund|title=AT&T Acquisition, Soon to be Spun Off, Regains NCR Name|url=https://www.nytimes.com/1996/01/11/business/at-t-acquisition-soon-to-be-spun-off-regains-ncr-name.html|work=[[The New York Times]]|accessdate=December 13, 2011|date=January 11, 1996|issn=0362-4331|oclc=1645522}}</ref> which announced the acquisition of Teradata for about $250 million in December. Teradata built the first system over 1 [[terabyte]], at [[Wal-Mart]], in 1992.<ref>{{cite journal|last=Hubler|first=David|title=Teradata sees revenue growth in data consolidation|url=http://washingtontechnology.com/articles/2010/12/13/teradata-data-consolidation.aspx|work=[[Washington Technology]]|accessdate=December 13, 2011|date=December 13, 2010}}</ref></nowiki><br>

<nowiki>NCR acquired Strategic Technologies & Systems in 1999, and appointed [[Stephen Brobst]] as [[chief technology officer]] of Teradata Solutions Group. In 2000, NCR acquired Ceres Integrated Solutions and its [[customer relationship management]] software for $90 million.<ref>{{cite news|title=Company News; NCR Acquires Ceres Integrated in a $90 Million Deal.|url=https://www.nytimes.com/2000/04/12/business/company-news-ncr-acquires-ceres-integrated-in-a-90-million-deal.html|work=The New York Times|accessdate=December 13, 2011|date=April 12, 2000}}</ref> Teradata acquired [[financial management]] software from DecisionPoint in 2005.<ref>{{cite web|title=Company Overview of DecisionPoint Applications, Inc.|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=126011|website=Bloomberg.com|publisher=[[Bloomberg L.P.]]|accessdate=March 1, 2018}}</ref> In January 2007, NCR announced Teradata would become an independent public company, led by [[Michael F. Koehler]].<ref>{{cite news|title=NCR, Teradata to split up|url=http://money.cnn.com/2007/01/08/news/companies/ncr/index.htm|date=January 8, 2007|work=[[CNNMoney]]|publisher=[[Time Warner]]|accessdate=March 15, 2017}}</ref><ref>{{cite news|last= Hagerty|first=John|title=NCR to Spinoff Teradata|url=https://www.forbes.com/2007/01/09/amr-teradata-ncr-split-biz-logistics-cx_jh_0109tera.html|date=January 9, 2007|work=[[Forbes]]|accessdate=March 15, 2017|issn=0015-6914}}</ref> The new company's shares started trading in October.<ref name="NCRspinoff"/></nowiki><br>

<nowiki>In April 2016, a product line called IntelliFlex was announced.<ref>{{Cite news|title=Teradata Universe 2016: MPP architecture recast as 'Intelliflex'|work=[[Computer Weekly]]|first=Brian|last=McKenna|date=April 18, 2016|url=http://www.computerweekly.com/news/450281456/Teradata-Universe-2016-MPP-architecture-recast-as-Intelliflex|accessdate=March 30, 2017}}</ref> [[Victor L. Lund]] became the chief executive on May 5, 2016.<ref>{{cite news|title=Brief: Teradata names Victor Lund CEO|url=https://www.reuters.com/article/idUSASC08N52|accessdate=March 1, 2018|publisher=[[Reuters]]|date=May 5, 2016}}</ref><ref>{{cite news|title=Teradata names new CEO|url=https://www.daytondailynews.com/news/teradata-names-new-ceo/i7U3nvyRQo3QmpWea7gApN/|accessdate=March 1, 2018|work=[[Dayton Daily News]]|date=May 5, 2016|issn=0897-0920|oclc=232118157|first=Thomas|last=Gnau}}</ref></nowiki><br>

<nowiki>===Acquisitions and divestitures===</nowiki><br>
<nowiki>Teradata has acquired several companies since becoming an independent public company in 2008. In March 2008, Teradata acquired professional services company Claraview, which previously had spun out software provider [[Clarabridge]].<ref>{{cite news|last=Grimes|first=Seth|title=Teradata has Acquired BI/DW Firm Claraview|url= http://www.informationweek.com/blog/228900615 |date= March 20, 2008|work= InformationWeek|deadurl=yes|archiveurl=https://web.archive.org/web/20141008192102/http://www.informationweek.com/software/information-management/teradata-has-acquired-bi-dw-firm-claraview/d/d-id/1065923?|archivedate=October 8, 2014|accessdate=March 15, 2017}}</ref> Teradata acquired [[column-oriented DBMS]] vendor Kickfire in August 2010,<ref>{{cite journal|last=Kanaracus|first=Chris|title=Teradata buys analytics vendor Kickfire|url=http://www.infoworld.com/d/the-industry-standard/teradata-buys-analytics-vendor-kickfire-496|date=August 10, 2010|work=[[InfoWorld]]|accessdate=December 13, 2011|issn=0199-6649}}</ref><ref>{{Cite journal|title=Teradata quietly scoops up Kickfire|first=Chris|last=Kanaracus|date=August 10, 2010|work=Computerworld|url=http://www.computerworld.com/s/article/9180501/Teradata_quietly_scoops_up_Kickfire|accessdate=March 15, 2017}}</ref> followed by the marketing software company [[Aprimo]] for about $550 million in December.<ref>{{cite web|last=Prickett Morgan|first=Timothy|title=Teradata eats Aprimo for $550m.|url=http://www.channelregister.co.uk/2010/12/22/teradata_buys_aprimo/|date=December 22, 2010|work=The Register|accessdate=March 15, 2017}}</ref><ref>{{cite journal|last=Henschen|first=Doug|title=IT and Marketing: How Digital Media's Changing the Relationship|url=http://www.informationweek.com/news/software/bi/229400641?pgno=1|date= April 9, 2011|work=InformationWeek|deadurl=yes|archiveurl=https://web.archive.org/web/20110411103302/http://www.informationweek.com/news/software/bi/229400641|archivedate= April 11, 2011|accessdate=March 15, 2017}}</ref> In March 2011, the company acquired [[Aster Data Systems]] for about $263 million.<ref>{{cite news|last=Morgan|first=Timothy Prickett|title=Teradata snaps up Aster Data for $263m|url=https://www.theregister.co.uk/2011/03/03/teradata_buys_aster_data/|date=March 3, 2011|work=The Register|accessdate=December 13, 2011}}</ref><ref>{{cite web|last=Vizard|first=Mike|title=Diversity Comes to Data Management|url=http://www.itbusinessedge.com/cm/blogs/vizard/diversity-comes-to-data-management/?cs=48670|date=September 22, 2011|publisher=IT Business Edge|accessdate=December 13, 2011}}</ref> Teradata acquired email direct marketing company [[eCircle]] in May 2012, which was merged into the Aprimo business.<ref>{{cite journal|last1=Henschen|first1=Doug|title=Teradata Acquires eCircle for Social, Mobile Marketing Push|url=http://www.informationweek.com/software/information-management/teradata-acquires-ecircle-for-social-mobile-marketing-push/d/d-id/1104164|work=InformationWeek|date= May 2, 2012|accessdate=March 13, 2017}}</ref></nowiki><br>

<nowiki>In July 2014, Teradata acquired the assets of Revelytix, a provider of information management products, for a reported $50 million, as well as Hadapt, the company that developed the database management system [[Presto (SQL query engine)|Presto]] for [[Apache Hadoop]].<ref>{{cite news|last1=Kanaracus|first1=Chris|title= Teradata acquires assets of Hadapt, Revelytix for big data|url= http://www.pcworld.com/article/2456860/teradata-acquires-assets-of-hadapt-revelytix-for-big-data.html|date= July 22, 2014|work=[[PC World]]|accessdate= March 11, 2017|issn=0737-8939}}</ref><ref>{{cite web|last=Keohane|first=Dennis|title=Hadapt acquired by Teradata, will lead to more employees in Boston|url= http://betaboston.com/news/2014/07/16/source-hadapt-acquired-by-teradata-will-add-lead-to-more-employees-in-boston/|date=July 16, 2014|work=[[The Boston Globe]]|accessdate=March 11, 2017}}</ref><ref>{{Cite news |title=Facebook and Teradata on Apache Presto and the disruption of open source|first=Natalie|last=Gagliordi|date=September 28, 2015|work=[[ZDNet]]|url=http://www.zdnet.com/article/facebook-and-teradata-on-apache-presto-and-the-disruption-of-open-source/|accessdate=March 11, 2017}}</ref> In September, Teradata acquired Hadoop service firm Think Big Analytics.<ref name="Henschen2">{{cite web|last=Henschen|first=Doug|title=Teradata Buys Think Big for Big Data Consulting|url=http://www.informationweek.com/big-data/big-data-analytics/teradata-buys-think-big-for-big-data-consulting/d/d-id/1306919|date=September 3, 2014|work=InformationWeek|accessdate= March 11, 2017}}</ref> In December, Teradata acquired [[RainStor]], a company specializing in online data archiving on Hadoop.<ref name="RainStor">{{cite news|last=Deutscher|first= Maria|title=Teradata acquires RainStor to super-charge Hadoop archiving|url=http://siliconangle.com/blog/2014/12/17/teradata-acquired-rainstor-to-super-charge-hadoop-archiving/|accessdate= March 11, 2017|work=Silicon Angle|date=December 17, 2014}}</ref> Teradata acquired Appoxxee, a mobile marketing [[software as a service]] provider, for about $20 million in January 2015,<ref>{{cite news|last1=Lunden|first1=Ingrid|title=Teradata Buys App Marketing Platform Appoxee for $20-25M, Sets Up Israeli R&D Center|url=https://techcrunch.com/2015/01/13/teradata-buys-app-push-marketing-platform-appoxee-for-20-25m-sets-up-israeli-rd-center/|accessdate=March 9, 2017|work=[[TechCrunch]]|date=January 3, 2015}}</ref> followed by the Netherlands-based digital marketing company FLXone in September.<ref>{{cite news|title=Teradata Updates Marketing Cloud; Acquires DMP FLXone|url=http://www.mediapost.com/publications/article/260734/teradata-updates-marketing-cloud-acquires-dmp-flx.html|last=Nelson |first=Jess|date=October 19, 2015|work=Email Marketing Daily|accessdate= March 9, 2017}}</ref></nowiki><br>

<nowiki>In July 2016, the marketing applications division, using the [[Aprimo]] brand, was sold to private equity firm Marlin Equity Partners for about $90 million.<ref>{{cite journal|last=Council|first=Jared|title=Aprimo getting new life under new ownership, old name|url=http://www.ibj.com/articles/59549-aprimo-getting-new-life-under-new-ownership-old-name|work=[[Indianapolis Business Journal]]|date=July 20, 2016|accessdate=March 9, 2017|issn=0274-4929}}</ref><ref>{{cite journal|last=Council|first=Jared|title=Teradata selling Aprimo unit at $435M discount|url=http://www.ibj.com/articles/58290-teradata-selling-aprimo-unit-at-435m-discount|work=Indianapolis Business Journal|date=April 26, 2016|accessdate=March 9, 2017}}</ref> Marlin combined the former eCircle, Appoxee, and Ozone businesses with an email marketing company BlueHornet (acquired in 2015), using the brand Mapp Digital in September 2016.<ref>{{Cite news|title=PE launches digital giant Mapp with Teradata deal|work=Decision Marketing|date=September 14, 2016|url=http://www.decisionmarketing.co.uk/news/pe-launches-digital-giant-mapp-with-teradata-deal|accessdate=March 11, 2017}}</ref> Teradata acquired [[Big Data Partnership]], a service company based in the UK, on July 21, 2016.<ref name="OHear">{{cite news|last=O'Hear|first=Steve|title=Big data company Teradata acquires UK's Big Data Partnership|url=https://techcrunch.com/2016/07/25/big-data-company-teradata-acquires-uks-big-data-partnership/|date=July 25, 2016|work=TechCrunch|accessdate=March 9, 2017}}</ref> In July 2017, Teradata acquired StackIQ, maker of the [[Stacki]] software.<ref>{{Cite news|title=Teradata Acquires San Diego's StackIQ to Strengthen Cloud Business |work=Xconomy|first=Bruce V.|last=Bigelow|date=July 13, 2017|url=http://www.xconomy.com/san-diego/2017/07/13/teradata-acquires-san-diegos-stackiq-to-strengthen-cloud-business/|accessdate=September 10, 2017}}</ref></nowiki><br>
{{Collapse bottom}}

To sum up, I'm looking to replace the existing "Company milestones" section with the proposed "History" section above. Thank you. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] · [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 21:24, 15 March 2018 (UTC)

===Reply 15-MAR-2018===
The suggestions you have made regarding the merger information can be improved further. No matter how its written, you cannot create coherent, flowing prose from a collection of static facts and figures covering company acquisitions. This information will never sound like [[Percy Bysshe Shelley|Shelley]] or [[Lord Byron|Byron]], no matter how hard one tries. 

As a counterproposal, I offer you this clade which does the exact same job as your "prose" does, and the exact same job as the timeline does - but in a more efficient way. The clade would carry only the merger information, as that text is what makes up the bulk of what it is, in the timeline, that is resistant to prose. If this is acceptable, the other information currently in the milestones which you have suggested to place into the article as prose (mainly information about technologies and other non-merger related information) I would be willing to implement as a show of good faith. Have a look and let me know if this outline meets with your approval (The outline needs finetuning).   <small>'''<span style="font-variant:small-caps">[[User:Spintendo|<span style="background:#fdd;color:white"><span style="background:#f88"><span style="background:#f00"><span style="background:#700"><span style="background:#008">Spintendo&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>]]</span>'''</small> 23:29, 15 March 2018 (UTC)

{{large|'''Teradata mergers & acquisitions, 1990{{ndash}}2018'''}}<br>

{{clade|style=font-size:90%;line-height:100%
 |label1=Teradata (2018)
 |1={{clade
  |label1=
  |1={{clade
   |label1=
   |1={{clade
    |1=StackIQ (June 2017)<ref name=stack/>
   }}
   |label2=
   |2={{clade
    |label1=
    |1={{clade
     |1=Appoxxee (2015)<ref name=appox/>
    }}
   }}
   |3=[[Big Data Partnership]] (July 2016)<ref name="OHear"/>
  }}
  |label2=
  |2={{clade
   |label1=
   |1={{clade
    |label1=
    |1={{clade
     |1=FLXone (September 2015)<ref name=flx/>
     |2=Revelytix (2014)<ref name=revel/><ref name=revell/><ref name=revelll/><ref name="Henschen2"/>
     |3=ECircle + Aprimo (2012)<ref name=ecirc/>
    }}
   }}
  }}
  |label3=
  |3={{clade
   |label1=
   |1={{clade
    |label1=
    |1={{clade
     |1=[[RainStor]]<ref name="RainStor"/>
     |2=[[Aster Data Systems]] (2011)<ref name=aster/><ref name=asterr/>
     |3=[[Aprimo]] (2010)<ref name=aprimo/><ref name=aprimoo/>
     |4=Kickfire (2010)<ref name=kick/><ref name=kickk/>
    }}
   }}
  }}
  |label4=
  |4={{clade
       |label1=NCR (2007)<ref name=ncralone/><ref name=ncralonee/>
        |1={{clade
           |label1=
           |1={{clade
           |label1=
               |1={{clade
                          |label1=
               |1={{clade
           |1=Claraview (2008)<ref name=clara/>
             |2=Decision Point (2005)<ref name=decision/>
      }}
     }}
                  |label2=
                     |2={{clade
                       |label1=
                       |1={{clade
                       |label1=
                       |1={{clade
                              |1=Ceres Integrated Solutions (2000)<ref name=ceres>{{cite news|title=Company News; NCR Acquires Ceres Integrated in a $90 Million Deal.|url=https://www.nytimes.com/2000/04/12/business/company-news-ncr-acquires-ceres-integrated-in-a-90-million-deal.html|work=The New York Times|accessdate=December 13, 2011 |date= April 12, 2000}}</ref> 
                              |2=Stirling Douglas Group (2000)<ref name=stirling/>
                                 |3=Strategic Technologies and Systems (1999)  
     }}
     }}
     }}
     |label3=
     |3={{clade
      |label1=AT&T + NCR (1991)<ref name="Andrews"/>
      |1={{clade
       |label1=
                 |1={{clade
                   |1=[[Britton Lee, Inc.|Sharebase]] (1990)<ref name=sb>{{Cite news |title= Teradata rides shifting winds |author= Jean S. Bozman |work= Computer World |date= May 7, 1990 |url= https://books.google.com/books?id=NYgwPU_iTf8C&pg=PT91 |access-date= March 17, 2017 }}</ref>
        |label2=
        |2={{clade
         |1=Teradata (1979)
        }}
      |label4= }}
      }}
     }}
    }}
    |2=
   }}
   |2=
  }}
 }}
}}

{{collapsed top}}
'''Please note - these references do not show in this reflist because they are connected to the reflist in the article. When the cladogram is placed there, the references will align. ''' {{resize|0.82em|2=<span style="background:#008;border:solid 0px;border-radius:12px;box-shadow:darkgray 0px 0px 0px">&nbsp;[[User:Spintendo|<span style="background:#fdd"><span style="background:#f88"><span style="background:#f00"><span style="background:#700"><span style="font-variant:small-caps;background:#008;color:white;">'''Spintendo'''&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>]]</span>}}
{{reflist-talk}}
{{collapsed bottom}}

{{Ping|Spintendo}} Thank you for creating this diagram. After some thought and reviewing this with people here who are most familiar with our acquisitions, I'm happy with your proposed compromise. It seems reasonable to me to show the acquisitions as a diagram then cover the rest of the history in prose. If you're still comfortable with doing so, please do add the cladogram and the history details. Will you be including references for the cladogram?  

Also, I see you added "The Teradata Analytics Platform was unveiled in 2017" as a bullet point to the milestones (based on the below request). Should a description of the platform be included within the "Technology and products" section, too, since it is a part of the company's current offerings? I wonder if someone familiar with the technology should review this request as well, so am inviting [[User:Seraphimblade]] to take a look here if they can. Thanks for your help. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] · [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 15:24, 11 April 2018 (UTC)
:{{ping|Dodds Writer}}I've revised the cladogram to include the references from the timeline (''Milestones''). If you could look over this and let me know how it looks. The information in the timeline we can reconfigure into prose if you'd like; If that's the case, I think we should keep the reconfigured prose and the cladogram both, as the cladogram offers a visual representation of what is read in the prose. Let me know what you think. {{resize|0.82em|2=<span style="background:#008;border:solid 0px;border-radius:12px;box-shadow:darkgray 0px 0px 0px">&nbsp;[[User:Spintendo|<span style="background:#fdd"><span style="background:#f88"><span style="background:#f00"><span style="background:#700"><span style="font-variant:small-caps;background:#008;color:white;">'''Spintendo'''&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>]]</span>}} 18:01, 14 April 2018 (UTC)
Hi, Spintendo. I'm happy to move forward with the sourced cladogram. I've proposed prose above (see the collapsed "Proposed text for consideration"), which is essentially the bullet points written out into full sentences. I am fine with having both prose and the cladogram presented to readers. Thanks again for your help. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] · [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 00:14, 17 April 2018 (UTC)
::{{Implemented}} {{resize|0.82em|2=<span style="background:#008;border:solid 0px;border-radius:12px;box-shadow:darkgray 0px 0px 0px">&nbsp;[[User:Spintendo|<span style="background:#fdd"><span style="background:#f88"><span style="background:#f00"><span style="background:#700"><span style="font-variant:small-caps;background:#008;color:white;">'''Spintendo'''&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>]]</span>}} 05:16, 17 April 2018 (UTC)
:::{{Ping|Spintendo}} Thanks again for your help. The "History" section looks great! However, I noticed the "Overview" section, which you [[Talk:Teradata/Archive_1#Improved_"Corporate_overview"_section"|previously implemented]], has been removed. Are you able to add back this section, which has important details about the company?

:::There's now no mention of the analytics platform, [[Talk:Teradata/Archive_1#"Technology_and_products"_section_update"|which you had previously added]] to the end of the timeline. Can this be mentioned in the Technology section? 

:::Also, I had a question for you about the structure of the page: should the "Technology and products" section be a standalone section, instead of a "History" subsection? [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] &middot; [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 19:53, 17 April 2018 (UTC)
::::{{done|Updated.}} {{resize|0.82em|2=<span style="background:#008;border:solid 0px;border-radius:12px;box-shadow:darkgray 0px 0px 0px">&nbsp;[[User:Spintendo|<span style="background:#fdd"><span style="background:#f88"><span style="background:#f00"><span style="background:#700"><span style="font-variant:small-caps;background:#008;color:white;">'''Spintendo'''&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>]]</span>}} 22:00, 17 April 2018 (UTC)
::::{{Ping|Spintendo}} Thanks again for your help. This article is in much better shape now. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] &middot; [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 19:36, 25 April 2018 (UTC)