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#REDIRECT [[Digital terrestrial television in the United Kingdom#Digit_Al]] |
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[[Image:InYourTelly1.jpg|300px|right]] |
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'''Digit Al''' is the robot character who promotes [[digital switchover]] in the UK. Until 2012 he will star in the public information programme run by [[Digital UK]], the independent body that oversees the country's switch to digital TV. |
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The character first appeared on television screens on 5 May 2006. In a first for the advertising industry, he appeared simultaneously on about 100 television channels and also on regional BBC television. |
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Digit Al is voiced by the English comedy actor [[Matt Lucas]]. The character was created for Digital UK by Abbott Mead Vickers BBDO. |
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==See also== |
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*[[Digital switchover]] |
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*[[Digital UK]] |
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*[[Matt Lucas]] |
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==External links== |
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*[http://www.digitaluk.co.uk/ Digital UK website] |
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[[Category:Fictional robots]] |
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[[Category:Advertising characters]] |
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[[ja:Digit Al]] |
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[[pl:Digit Al]] |
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