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{{Infobox record label
{{Infobox record label <!-- See Wikipedia:WikiProject_Music -->
| name = RCRD LBL
| name = RCRD LBL
| image = [[Image:RCRD LBL Logo.png]]‎
| image =RCRD LBL Logo.jpg
| image_bg =
| parent = [[Downtown Records]]
| parent = [[Downtown Records]]
| founded = {{start date|2007}}
| founder = {{hlist|[[Josh Deutsch (music executive)|Josh Deutsch]]|[[Peter Rojas]]|Elliot Aronow}}
| founded = 2007
| founder = Josh Deutsch<br>Peter Rojas
| defunct = {{end date|2013}}
| defunct =
| status = Defunct
| distributor =
| genre = Various
| genre = [[Indie rock]]
| country = U.S.
| location = <!-- headquarters city and state -->
| country = [[United States]]
| website = {{URL|www.rcrdlbl.com}}
| location = Exclusively online
| url = [http://rcrdlbl.com/ www.rcrdlbl.com]
}}
}}


'''RCRD LBL''' was a website for free,<ref>{{cite news|last=Lauria |first=Peter |url=http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm |title=On The Download |publisher=NYPOST.com |date=2007-06-11 |accessdate=2012-02-04}}</ref> curated, and legal MP3<ref>{{cite news|last=Smith |first=Ethan |url=https://www.wsj.com/articles/SB119508767828793513 |title=Music Test: Can a Firm Profit From Free Tunes? - WSJ.com |publisher=Online.wsj.com |date=2007-11-15 |accessdate=2012-02-04}}</ref> downloads from emergent artists.
[[RCRD LBL]] is an exclusively-online [[record label]] that offers all of its music for free via [[Mp3]] downloads, while generating 100% of its [[revenue]] through advertising and sponsorship.<ref>Peter Lauria, [http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm "On the Download, Using Ads, New Online Label Offers Music Free"], ''The New York Post'', June 11, 2007.</ref> Developed and run by [[Downtown Records]] CEO Josh Deutsch and [[Engadget]] founder Peter Rojas, RCRD LBL offers music from emerging and established artists, as well as reviews, interviews, and multimedia content.<ref>Coofler: Music and the Industry, [http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php "RCRD LBL Launches"], coofler.com, November 15, 2007.</ref> Launched in November of 2007 with [[PUMA AG|PUMA]], airline [[Virgin America]], and [[Nikon|Nikon Inc.]] among the major brands that signed on as inaugural sponsors, the label began with songs by over 275 artists from 15 independent labels including the parent label, Downtown, as well as [[Modular Records]] and Turntable Lab.<ref name=CNN>Devin Leonard, [http://money.cnn.com/2008/02/27/technology/leonard_downtown.fortune/?postversion=2008022815 "How to save the record label (maybe)"], CNN Money, February 28 2008.</ref> Since its founding, RCRD LBL has lured larger acts to its label; notably, [[Moby]] released a free "mega mix" from ''[[Last Night (Moby album)|Last Night]]'' through RCRD LBL.<ref name=CNN/>


RCRD LBL was launched in 2007 by [[Josh Deutsch (music executive)|Josh Deutsch]], [[Peter Rojas]]<ref>{{cite web|url=http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php |title=RCRD LBL Launches |publisher=Coolfer.com |date=2007-11-15 |accessdate=2012-02-04}}</ref> and creative director Elliot Aronow,<ref>{{cite news|last1=Dionne|first1=Zach|title=Curator Elliot Aronow's Simple Rules For Success In Branding--And Life|url=http://www.fastcocreate.com/1679363/curator-elliot-aronows-simple-rules-for-success-in-branding-and-life|accessdate=25 September 2014|work=Fast Company - Create|publisher=Fast Company|date=10 January 2012}}</ref> and featured thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists. The site served up millions of downloads and plays per month.<ref>{{Cite web|url=http://solutionsfordreamers.com/articles/2010/07|title=RCRD LBL: Giving the Artist & Fan What They Want - Solutions for Dreamers}}</ref>
==Partner labels==

{|
As of November 2013, the site has been taken down and there have been no new posts on the site's Facebook or Twitter feeds since May 2013.
|-
|valign=top|
*[[Dim Mak Records]]
*Dirtybird Records
*[[Downtown Records]]
*[[Drowned In Sound Recordings]]
*Fools Gold Records
*[[Ghostly Records]]
*Institubes
*[[Kompakt|Kompakt Records]]
|valign=top|
*[[Modular Records]]
*[[Paper Bag Records]]
*Seen Records
*Spaceland Recordings
*Turbo Recordings
*Turntable Lab Records
*[[Warp Records]]
|}


==Notable artists==
==Management==
{|
{|
|-
|-
|valign=top|
|valign=top|
*Chairman – [[Josh Deutsch (music executive)|Josh Deutsch]]
*[[A-Trak]]
*General manager – Terence Lam
*[[Abe Vigoda (band)|Abe Vigoda]]
*Chief marketing officer – Doug Smiley
*[[Andrew Bird]]
*Creative director – Elliot Aronow<ref>{{cite web|url=http://www.selectism.com/news/2011/03/29/selectism-profile-elliot-aronow-of-rcrd-lbl/ |title=Selectism Profile &#124; Elliot Aronow of RCRD LBL |publisher=Selectism.com |date=2011-03-29 |accessdate=2012-02-04}}</ref>
*[[Art Brut (band)|Art Brut]]
*[[Bad Brains]]
*[[Bat For Lashes]]
*[[Battles]]
*[[Beach House]]
*[[Bloc Party]]
*[[Born Ruffians]]
*[[Caribou (band)|Caribou]]
*[[Chin Up Chin Up]]
*[[CocoRosie]]
*[[Cold War Kids]]
*[[Cut Copy]]
*[[Cut Off Your Hands]]
*[[Dinosaur Jr.]]
|valign=top|
*[[Flying Lotus]]
*[[Forward, Russia!]]
*[[Gang Of Four (band)|Gang Of Four]]
*[[Ghostland Observatory]]
*[[Glass Candy]]
*[[Grizzly Bear (band)|Grizzly Bear]]
*[[HEALTH (band)|HEALTH]]
*[[Hercules & Love Affair]]
*[[Hot Chip]]
*[[Justice (French band)|Justice]]
*[[Kid Cudi]]
*[[Kid Sister]]
*Kimono Kops
*Kings And Queens
*Lali Puna
*[[Late of the Pier]]
*[[Les Savy Fav]]
*[[Mark Ronson]]
*[[Maximo Park]]
*[[Meanest Man Contest]]
*[[Metric (band)]]
*[[Mic Neumann]]
*[[Moby]]
|valign=top|
*[[Mystery Jets]]
*[[New Young Pony Club]]
*[[No Age]]
*[[Phosphorescent (band)|Phosphorescent]]
*[[Professor Murder]]
*[[Public Enemy (band)|Public Enemy]]
*[[Santogold]]
*[[Scritti Politti]]
*[[Shitdisco]]
*[[Shout Out Louds]]
*[[Sigur Rós]]
*[[Simian Mobile Disco]]
*[[Spank Rock]]
*[[Spoon (band)|Spoon]]
*[[Steve Aoki]]
*[[Streetlab]]
*[[Sufjan Stevens]]
|valign=top|
*[[Ted Leo and The Pharmacists]]
*[[The Arcade Fire]]
*[[The Dodos]]
*[[The Magnetic Fields]]
*[[The Moths!]]
*[[The Presets]]
*[[The Rakes]]
*[[The Stills]]
*[[The Twilight Sad]]
*[[The Willowz]]
*[[UNKLE]]
*[[Wavves]]
*[[White Denim (band)|White Denim]]
*[[White Rabbits]]
*[[Why (U.S. band)|Why?]]
*[[Xiu Xiu]]
|}
|}


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{{reflist}}
{{reflist}}


==External links==
*[http://rcrdlbl.com/ Official RCRD LBL website]
*[http://www.rcrdlbl.com/labels/SEEN/ SEEN BLOG at RCRD LBL]


{{Authority control}}
[[Category:American record labels]]

[[Category:Independent record labels]]
[[Category:American independent record labels]]
[[Category:Record labels established in 2007]]
[[Category:Record labels established in 2007]]
[[Category:Alternative rock record labels]]
[[Category:Alternative rock record labels]]
[[Category:Indie music record labels]]
[[Category:Indie rock record labels]]



{{US-independent-record-label-stub}}
{{US-independent-record-label-stub}}

Latest revision as of 01:36, 4 September 2021

RCRD LBL
Parent companyDowntown Records
Founded2007 (2007)
Founder
Defunct2013 (2013)
StatusDefunct
GenreVarious
Country of originU.S.
Official websitewww.rcrdlbl.com

RCRD LBL was a website for free,[1] curated, and legal MP3[2] downloads from emergent artists.

RCRD LBL was launched in 2007 by Josh Deutsch, Peter Rojas[3] and creative director Elliot Aronow,[4] and featured thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists. The site served up millions of downloads and plays per month.[5]

As of November 2013, the site has been taken down and there have been no new posts on the site's Facebook or Twitter feeds since May 2013.

Management

[edit]
  • Chairman – Josh Deutsch
  • General manager – Terence Lam
  • Chief marketing officer – Doug Smiley
  • Creative director – Elliot Aronow[6]

References

[edit]
  1. ^ Lauria, Peter (2007-06-11). "On The Download". NYPOST.com. Retrieved 2012-02-04.
  2. ^ Smith, Ethan (2007-11-15). "Music Test: Can a Firm Profit From Free Tunes? - WSJ.com". Online.wsj.com. Retrieved 2012-02-04.
  3. ^ "RCRD LBL Launches". Coolfer.com. 2007-11-15. Retrieved 2012-02-04.
  4. ^ Dionne, Zach (10 January 2012). "Curator Elliot Aronow's Simple Rules For Success In Branding--And Life". Fast Company - Create. Fast Company. Retrieved 25 September 2014.
  5. ^ "RCRD LBL: Giving the Artist & Fan What They Want - Solutions for Dreamers".
  6. ^ "Selectism Profile | Elliot Aronow of RCRD LBL". Selectism.com. 2011-03-29. Retrieved 2012-02-04.



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