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{{Infobox record label
{{Infobox record label <!-- See Wikipedia:WikiProject_Music -->
| name = RCRD LBL
| name = RCRD LBL
| image = [[File:RCRD LBL Logo.jpg]]
| image =RCRD LBL Logo.jpg
| image_bg =
| parent = [[Downtown Records]]
| parent = [[Downtown Music LLC]]
| founded = {{start date|2007}}
| founder = {{hlist|[[Josh Deutsch (music executive)|Josh Deutsch]]|[[Peter Rojas]]|Elliot Aronow}}
| founded = 2007
| founder = Josh Deutsch<br>[[Peter Rojas]]
| defunct = {{end date|2013}}
| defunct =
| status = Defunct
| distributor =
| genre = Various
| genre = Various
| country = [[United States]]
| country = U.S.
| location = Exclusively online
| location = <!-- headquarters city and state -->
| url = [http://rcrdlbl.com/ www.rcrdlbl.com]
| website = {{URL|www.rcrdlbl.com}}
}}
}}
'''RCRD LBL''' is the premier online destination for free<ref>Peter Lauria, [http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm "On the Download, Using Ads, New Online Label Offers Music Free"], ''The New York Post'', June 11, 2007.</ref>, curated, legal MP3<ref> Ethan Smith, [http://online.wsj.com/article/SB119508767828793513.html "Music Test:Can a Firm Profit From Free Tunes?"] Wall Street Journal, November 15,2007</ref> downloads from the hottest marquee and emergent artists. RCRD LBL delivers free daily curated MP3s directly to readers with multiple personalized email properties, including the RCRD of the Day email newsletter, RCRD selections, RCRD Deals (flash deals on music products)<ref> [http://www.paid.com/corporate_news_detail.cfm?NewsID=401091 "RCRD Deals Offering Fans Limited EditionMusic Merchandise Packages With Fulfillment by PAID Inc."] paid.com, April 28,2011</ref> and genre-specific editions tailored to users' tastes.<ref>[http://www.musicweek.com/story.asp?sectioncode=1&storycode=1046574&c=1 "RCRD LBL expand reach"], "Music Week", September 14, 2011. </ref> Fans can also enjoy content on the website, social media, mobile app for iPhone/iPod Touch <ref>Semi Philips,[http://finance.yahoo.com/news/RCRD-LBL-Announces-App-iPhone-iw-11700368.html?x=0 "RCRD LBL Announces App for iPhone and iPod Touch"],Yahoo Finance, August, 25 2011</ref> and through content partners such as VEVO<ref>[http://blog.vevo.com/rcrd-lbl-vevo/ "RCRD LBL + VEVO"]</ref>, AOL and GQ.


'''RCRD LBL''' was a website for free,<ref>{{cite news|last=Lauria |first=Peter |url=http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm |title=On The Download |publisher=NYPOST.com |date=2007-06-11 |accessdate=2012-02-04}}</ref> curated, and legal MP3<ref>{{cite news|last=Smith |first=Ethan |url=https://www.wsj.com/articles/SB119508767828793513 |title=Music Test: Can a Firm Profit From Free Tunes? - WSJ.com |publisher=Online.wsj.com |date=2007-11-15 |accessdate=2012-02-04}}</ref> downloads from emergent artists.
Launched in 2007<ref>Coofler: Music and the Industry, [http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php "RCRD LBL Launches"], coofler.com, November 15, 2007.</ref>, RCRD LBL was immediately hailed as a revolutionary music discovery platform <ref name=CNN>Devin Leonard, [http://money.cnn.com/2008/02/27/technology/leonard_downtown.fortune/?postversion=2008022815 "How to save the record label (maybe)"], CNN Money, February 28, 2008.</ref>. Driven by its tastemaking editorial team, RCRD LBL features thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists including [[Kanye West]], [[Tiesto]], [[Sleigh Bells]] and more. RCRD LBL combines the allure of leading music discovery and download services with the ediotrial clairity of a trusted music site; serving up millions of downloads and plays per month to an audience of savvy, passionate music fans<ref> Brendon Garner[http://solutionsfordreamers.com/articles/2010/07 "RCRD LBL: Giving the Artist & Fan What They Want] Solutions For Dreamers.com, July 2010. </ref>.


RCRD LBL was launched in 2007 by [[Josh Deutsch (music executive)|Josh Deutsch]], [[Peter Rojas]]<ref>{{cite web|url=http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php |title=RCRD LBL Launches |publisher=Coolfer.com |date=2007-11-15 |accessdate=2012-02-04}}</ref> and creative director Elliot Aronow,<ref>{{cite news|last1=Dionne|first1=Zach|title=Curator Elliot Aronow's Simple Rules For Success In Branding--And Life|url=http://www.fastcocreate.com/1679363/curator-elliot-aronows-simple-rules-for-success-in-branding-and-life|accessdate=25 September 2014|work=Fast Company - Create|publisher=Fast Company|date=10 January 2012}}</ref> and featured thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists. The site served up millions of downloads and plays per month.<ref>{{Cite web|url=http://solutionsfordreamers.com/articles/2010/07|title=RCRD LBL: Giving the Artist & Fan What They Want - Solutions for Dreamers}}</ref>


As of November 2013, the site has been taken down and there have been no new posts on the site's Facebook or Twitter feeds since May 2013.
==Past Events==
{|
|-
|valign=top|
*Smoke & Mirrors feat. [[Crystal Castles]] - September 15, 2011 <ref>[http://www.reuters.com/article/2011/09/09/idUS245876+09-Sep-2011+MW20110909]</ref>
*Rock-A-Way Summer (aka. Rainy Summer!) - August 21, 2011 <ref> [http://www.myfreeconcert.com/events/rcrd-lbl-rock-a-way-summer-ft.-dom-sheen-bros-greg-nice-baio-and-more]</ref>
|}


==Key Players==


==Management==
{|
{|
|-
|-
|valign=top|
|valign=top|
*Chairman - Josh Deutsch
*Chairman – [[Josh Deutsch (music executive)|Josh Deutsch]]
*General Manager - Terence Lam
*General manager – Terence Lam
*Chief Marketing Officer - Doug Smiley
*Chief marketing officer – Doug Smiley
⚫
*Creative director – Elliot Aronow<ref>{{cite web|url=http://www.selectism.com/news/2011/03/29/selectism-profile-elliot-aronow-of-rcrd-lbl/ |title=Selectism Profile &#124; Elliot Aronow of RCRD LBL |publisher=Selectism.com |date=2011-03-29 |accessdate=2012-02-04}}</ref>
*Chief Data Officer - Nicole Delma <ref>Devon,Glenn [http://www.mediabistro.com/fishbowlny/conde-nasts-nicole-delma-heads-for-music-startup-rcrd-lbl_b26825 "Conde Nast's Nicole Delma Heads for Music Startup RCRD LBL"], MediaBistro, January 27,2011. </ref>

⚫
*Creative Director - Elliot Aronow <ref>[http://www.selectism.com/news/2011/03/29/selectism-profile-elliot-aronow-of-rcrd-lbl/ "Selectism Profile | Elliot Aronow of RCRD LBL"] </ref>
|}
|}


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{{reflist}}
{{reflist}}



==External links==
{{Authority control}}
*[http://rcrdlbl.com/ Official RCRD LBL website]
*[http://www.rcrdlbl.com/labels/SEEN/ SEEN BLOG at RCRD LBL]


[[Category:American independent record labels]]
[[Category:American independent record labels]]
[[Category:Record labels established in 2007]]
[[Category:Record labels established in 2007]]
[[Category:Alternative rock record labels]]
[[Category:Alternative rock record labels]]
[[Category:Indie music record labels]]
[[Category:Indie rock record labels]]




Latest revision as of 01:36, 4 September 2021

RCRD LBL
Parent companyDowntown Records
Founded2007 (2007)
Founder
Defunct2013 (2013)
StatusDefunct
GenreVarious
Country of originU.S.
Official websitewww.rcrdlbl.com

RCRD LBL was a website for free,[1] curated, and legal MP3[2] downloads from emergent artists.

RCRD LBL was launched in 2007 by Josh Deutsch, Peter Rojas[3] and creative director Elliot Aronow,[4] and featured thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists. The site served up millions of downloads and plays per month.[5]

As of November 2013, the site has been taken down and there have been no new posts on the site's Facebook or Twitter feeds since May 2013.

Management

[edit]
  • Chairman – Josh Deutsch
  • General manager – Terence Lam
  • Chief marketing officer – Doug Smiley
  • Creative director – Elliot Aronow[6]

References

[edit]
  1. ^ Lauria, Peter (2007-06-11). "On The Download". NYPOST.com. Retrieved 2012-02-04.
  2. ^ Smith, Ethan (2007-11-15). "Music Test: Can a Firm Profit From Free Tunes? - WSJ.com". Online.wsj.com. Retrieved 2012-02-04.
  3. ^ "RCRD LBL Launches". Coolfer.com. 2007-11-15. Retrieved 2012-02-04.
  4. ^ Dionne, Zach (10 January 2012). "Curator Elliot Aronow's Simple Rules For Success In Branding--And Life". Fast Company - Create. Fast Company. Retrieved 25 September 2014.
  5. ^ "RCRD LBL: Giving the Artist & Fan What They Want - Solutions for Dreamers".
  6. ^ "Selectism Profile | Elliot Aronow of RCRD LBL". Selectism.com. 2011-03-29. Retrieved 2012-02-04.



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