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{{Infobox record label <!-- See Wikipedia:WikiProject_Music -->
{{Advert|date=December 2011}}
⚫
| name = RCRD LBL

| image =RCRD LBL Logo.jpg
{{Infobox record label
| name = RCRD LBL
| parent = [[Downtown Records]]
| founded = {{start date|2007}}
⚫
| image = [[File:RCRD LBL Logo.jpg]]
⚫
| founder = {{hlist|[[Josh Deutsch (music executive)|Josh Deutsch]]|[[Peter Rojas]]|Elliot Aronow}}
| image_bg =
| parent = [[Downtown Music LLC]]
| defunct = {{end date|2013}}
| founded = 2007
| status = Defunct
⚫
| founder = Josh Deutsch<br>[[Peter Rojas]]
| defunct =
| distributor =
| genre = Various
| genre = Various
| country = [[United States]]
| country = U.S.
| location = Online
| location = <!-- headquarters city and state -->
| url = [http://rcrdlbl.com/ www.rcrdlbl.com]
| website = {{URL|www.rcrdlbl.com}}
}}
}}
'''RCRD LBL''' is a website for free,<ref>{{cite news|last=Lauria |first=Peter |url=http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm |title=On The Download |publisher=NYPOST.com |date=2007-06-11 |accessdate=2012-02-04}}</ref> curated, legal MP3<ref>{{cite news|last=Smith |first=Ethan |url=http://online.wsj.com/article/SB119508767828793513.html |title=Music Test: Can a Firm Profit From Free Tunes? - WSJ.com |publisher=Online.wsj.com |date=2007-11-15 |accessdate=2012-02-04}}</ref> downloads from emergent artists. RCRD LBL delivers free music downloads and more directly to readers with multiple personalized email properties, including the RCRD of the Day email newsletter, RCRD selections, RCRD Deals (flash deals on music products)<ref>{{cite web|url=http://www.paid.com/corporate_news_detail.cfm?NewsID=401091 |title=PAID Inc : Corporate : NEWS |publisher=Paid.com |date=2011-04-28 |accessdate=2012-02-04}}</ref> and genre-specific editions tailored to users' tastes.<ref>{{cite web|url=http://www.musicweek.com/story.asp?sectioncode=1&storycode=1046574&c=1 |title=RCRD LBL expands reach |publisher=Music Week |date=2011-09-14 |accessdate=2012-02-04}}</ref> Fans can also enjoy content on the website, social media, mobile app for iPhone/iPod Touch<ref>{{cite web|author=Sat, Feb 4, 2012, 12:05 PM EST - U.S. Markets closed |url=http://finance.yahoo.com/news/RCRD-LBL-Announces-App-iPhone-iw-11700368.html?x=0 |title=RCRD LBL Announces App for iPhone and iPod Touch - Yahoo! Finance |publisher=Finance.yahoo.com |date=2011-08-25 |accessdate=2012-02-04}}</ref> and through content partners such as VEVO,<ref>{{cite web|url=http://blog.vevo.com/rcrd-lbl-vevo/ |title=Rcrd Lbl + Vevo |publisher=Blog.vevo.com |date=2011-08-15 |accessdate=2012-02-04}}</ref> AOL and GQ.


Launched in 2007,<ref>{{cite web|url=http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php |title=RCRD LBL Launches |publisher=Coolfer.com |date=2007-11-15 |accessdate=2012-02-04}}</ref> RCRD LBL was immediately hailed as a revolutionary music discovery platform<ref name=CNN>{{cite news|last=Leonard |first=Devin |url=http://money.cnn.com/2008/02/27/technology/leonard_downtown.fortune/?postversion=2008022815 |title=How to save the record label (maybe) - Feb. 28, 2008 |publisher=Money.cnn.com |date= 2008-02-28|accessdate=2012-02-04}}</ref> Driven by its tastemaking editorial team, RCRD LBL features thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists including [[Kanye West]], [[Tiesto]], [[Sleigh Bells]] and more. RCRD LBL combines the allure of leading music discovery and download services with the ediotrial clairity of a trusted music site; serving up millions of downloads and plays per month to an audience of savvy, passionate music fans.<ref>http://solutionsfordreamers.com/articles/2010/07</ref>
'''RCRD LBL''' was a website for free,<ref>{{cite news|last=Lauria |first=Peter |url=http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm |title=On The Download |publisher=NYPOST.com |date=2007-06-11 |accessdate=2012-02-04}}</ref> curated, and legal MP3<ref>{{cite news|last=Smith |first=Ethan |url=https://www.wsj.com/articles/SB119508767828793513 |title=Music Test: Can a Firm Profit From Free Tunes? - WSJ.com |publisher=Online.wsj.com |date=2007-11-15 |accessdate=2012-02-04}}</ref> downloads from emergent artists.


RCRD LBL was launched in 2007 by [[Josh Deutsch (music executive)|Josh Deutsch]], [[Peter Rojas]]<ref>{{cite web|url=http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php |title=RCRD LBL Launches |publisher=Coolfer.com |date=2007-11-15 |accessdate=2012-02-04}}</ref> and creative director Elliot Aronow,<ref>{{cite news|last1=Dionne|first1=Zach|title=Curator Elliot Aronow's Simple Rules For Success In Branding--And Life|url=http://www.fastcocreate.com/1679363/curator-elliot-aronows-simple-rules-for-success-in-branding-and-life|accessdate=25 September 2014|work=Fast Company - Create|publisher=Fast Company|date=10 January 2012}}</ref> and featured thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists. The site served up millions of downloads and plays per month.<ref>{{Cite web|url=http://solutionsfordreamers.com/articles/2010/07|title=RCRD LBL: Giving the Artist & Fan What They Want - Solutions for Dreamers}}</ref>
==Past Events==
{|
|-
|valign=top|
*Smoke & Mirrors feat. [[Crystal Castles]] - September 15, 2011<ref>{{cite news|url=http://www.reuters.com/article/2011/09/09/idUS245876+09-Sep-2011+MW20110909 |title=Smoke & Mirrors :: Powered by RCRD LBL |publisher=Reuters |date= 2011-09-09|accessdate=2012-02-04}}</ref>
*Rock-A-Way Summer II (aka. Rainy Summer!) - August 21, 2011<ref>{{cite web|url=http://www.myfreeconcert.com/events/rcrd-lbl-rock-a-way-summer-ft.-dom-sheen-bros-greg-nice-baio-and-more |title=RCRD LBL Rock-A-Way Summer ft. DOM, Sheen Bros, Greg Nice, Baio, and more at Public Assembly on August 21, 2011 |publisher=Myfreeconcert.com |date=2011-08-21 |accessdate=2012-02-04}}</ref>
*Last.fm<ref>{{cite web|author=mrb3213 wrote: |url=http://www.last.fm/event/2004976+RCRD+LBL's+Rock-A-Way+Summer |title=RCRD LBL's Rock-A-Way Summer at Rockaway Beach Boardwalk (Queens) on 31 Jul 2011 – |publisher=Last.fm |date= |accessdate=2012-02-04}}</ref>
|}


As of November 2013, the site has been taken down and there have been no new posts on the site's Facebook or Twitter feeds since May 2013.
==Key Players==


==Management==
{|
{|
|-
|-
|valign=top|
|valign=top|
*Chairman - Josh Deutsch
*Chairman – [[Josh Deutsch (music executive)|Josh Deutsch]]
*General Manager - Terence Lam
*General manager – Terence Lam
*Chief Marketing Officer - Doug Smiley
*Chief marketing officer – Doug Smiley
*Creative Director - Elliot Aronow<ref>{{cite web|url=http://www.selectism.com/news/2011/03/29/selectism-profile-elliot-aronow-of-rcrd-lbl/ |title=Selectism Profile &#124; Elliot Aronow of RCRD LBL |publisher=Selectism.com |date=2011-03-29 |accessdate=2012-02-04}}</ref>
*Creative director – Elliot Aronow<ref>{{cite web|url=http://www.selectism.com/news/2011/03/29/selectism-profile-elliot-aronow-of-rcrd-lbl/ |title=Selectism Profile &#124; Elliot Aronow of RCRD LBL |publisher=Selectism.com |date=2011-03-29 |accessdate=2012-02-04}}</ref>
|}
|}


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{{reflist}}
{{reflist}}



==External links==
{{Authority control}}
*[http://rcrdlbl.com/ Official RCRD LBL website]
*[http://www.rcrdlbl.com/labels/SEEN/ SEEN BLOG at RCRD LBL]


[[Category:American independent record labels]]
[[Category:American independent record labels]]
[[Category:Record labels established in 2007]]
[[Category:Record labels established in 2007]]
[[Category:Alternative rock record labels]]
[[Category:Alternative rock record labels]]
[[Category:Indie music record labels]]
[[Category:Indie rock record labels]]




Latest revision as of 01:36, 4 September 2021

RCRD LBL
Parent companyDowntown Records
Founded2007 (2007)
Founder
Defunct2013 (2013)
StatusDefunct
GenreVarious
Country of originU.S.
Official websitewww.rcrdlbl.com

RCRD LBL was a website for free,[1] curated, and legal MP3[2] downloads from emergent artists.

RCRD LBL was launched in 2007 by Josh Deutsch, Peter Rojas[3] and creative director Elliot Aronow,[4] and featured thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists. The site served up millions of downloads and plays per month.[5]

As of November 2013, the site has been taken down and there have been no new posts on the site's Facebook or Twitter feeds since May 2013.

Management

[edit]
  • Chairman – Josh Deutsch
  • General manager – Terence Lam
  • Chief marketing officer – Doug Smiley
  • Creative director – Elliot Aronow[6]

References

[edit]
  1. ^ Lauria, Peter (2007-06-11). "On The Download". NYPOST.com. Retrieved 2012-02-04.
  2. ^ Smith, Ethan (2007-11-15). "Music Test: Can a Firm Profit From Free Tunes? - WSJ.com". Online.wsj.com. Retrieved 2012-02-04.
  3. ^ "RCRD LBL Launches". Coolfer.com. 2007-11-15. Retrieved 2012-02-04.
  4. ^ Dionne, Zach (10 January 2012). "Curator Elliot Aronow's Simple Rules For Success In Branding--And Life". Fast Company - Create. Fast Company. Retrieved 25 September 2014.
  5. ^ "RCRD LBL: Giving the Artist & Fan What They Want - Solutions for Dreamers".
  6. ^ "Selectism Profile | Elliot Aronow of RCRD LBL". Selectism.com. 2011-03-29. Retrieved 2012-02-04.



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