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#REDIRECT [[Škoda Auto Volkswagen India#Audi]]
{{Use dmy dates|date=April 2017}}
{{Use Indian English|date=April 2017}}
{{Infobox company
|name = Audi India Pvt Ltd
|logo = File:Audi-Logo 2016.svg
|logo_size = 235px
|type = [[Division (business)|Division]] of [[Audi AG]] and [[Volkswagen Group India]]
|foundation = {{Start date and age|2007}}{{Citation needed|reason=No citation given|date=December 2016}}
|founder =
|location = [[Mumbai]], [[Maharashtra]], [[India]]{{Citation needed|reason=No citation given|date=December 2016}}
|area_served = [[India]]
|key_people = Balbir Singh Dhillon,<br> Division Head
|industry = [[Automotive industry|Automotive]]
|products = [[Luxury vehicle]]s
|num_employees = 84,435 (as at: 31 December 2015)<ref>{{cite web|url=http://www.audi.com/corporate/en/company/production-sites.html|title=Audi Group production sites|access-date=24 July 2018}}</ref><ref>{{cite web|url=https://www.cardekho.com/Audi/cardealers|title=40 Audi Car Dealers Showroom across 40 cities in India - CarDekho.com|website=CarDekho}}</ref>
|market cap =
|revenue =
|operating_income =
|net_income =
|assets =
|equity =
|parent = [[Audi]]
|homepage = {{url|audi.in|Audi India}}
}}

'''Audi India Pvt Ltd''' is a division of the German automobile manufacturer [[Audi]] and the [[Volkswagen Group India]]. It was founded in 2007 with headquarters in [[Mumbai]], [[Maharashtra]].{{Citation needed|reason=No citation given|date=December 2016}}

==History==
Audi India was established in March 2007 as a division of [[Volkswagen Group Sales India]].<ref>{{cite web|url=http://www.audi.in/sea/brand/in/company/About_Audi_India.html |title=Audi India > Company > About Audi India |publisher=Audi.in |date=2009-09-15 |access-date=2010-08-02| archive-url= https://web.archive.org/web/20100723224017/http://www.audi.in/sea/brand/in/company/About_Audi_India.html| archive-date= 23 July 2010}}</ref> Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products on the Indian market.

In March 2007, Audi set up its own sales company for India. By establishing Audi India as a division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai. Audi is making a clear long-term statement in the country with ambitious growths plans. Audi’s goal is to become the leading automobile luxury brand in the Indian market,{{Citation needed|reason=No citation given|date=December 2016}} and has been since 2015.<ref name="whyaudi">{{cite web|url=http://gtspirit.com/2015/02/23/why-audi-is-highest-selling-luxury-car-brand-in-india/|title=Why is Audi the Highest Selling Luxury Car Brand in India|first=Surya|last=Solanki|date=23 February 2015|access-date=24 July 2018}}</ref>

The Audi India strategy encompasses significant investments in branding, marketing, manufacturing (locally assemble engines to cut down its import bill in a range of 10–30%),<ref>{{cite web|url=http://www.indiainfoline.com/article/news-top-story/make-in-india-for-audi-as-it-plans-to-assemble-engines-locally-116032100493_1.html|title=Make in India for Audi as it plans to assemble engines locally|last=indiainfoline.com|access-date=24 July 2018}}</ref> exclusive dealerships and after sales services.
In 2007, only 2 percent of the new car buyers in India knew Audi. In 2008, it went up to 13 percent.<ref>{{cite web|url=http://www.business-standard.com/article/management/-fast-growing-millionaires-in-india-are-coming-to-audi-110020200039_1.html|title=Fast-growing millionaires in India are coming to Audi|first=Bhupesh|last=Bhandari|date=2 February 2010|access-date=24 July 2018|via=Business Standard}}</ref>

==Models Range==
{{Update|section|date=November 2017}}
Audi models available in India.

===Assembled in India (since September 2007)===

*[[Audi A3]] (since 2014)
*[[Audi A4]]
*[[Audi A6]]
*[[Audi Q3]] (since 2014)
*[[Audi Q5]]
*[[Audi Q7]]
Audi uses [[Škoda Auto India Private Limited]] manufacturing facilities in [[Aurangabad, Maharashtra]] to assemble these models in India with local help.<ref>{{cite web|url=http://www.audi.in/sea/brand/in/company/production_plants/aurangabad.html|title=Audi India|website=www.audi.in}}</ref>
<ref name="audi.com">{{cite web|url=http://www.audi.com/corporate/en/company/production-sites/audi-production-worldwide/aurangabad.html|title=Aurangabad|access-date=24 July 2018}}</ref>

===Imported===
*[[Audi A3|Audi A3 Cabriolet]] {{When|date=December 2017}}{{Citation needed|reason=Citation not given|date=December 2017}}
*[[Audi S4]]{{When|date=December 2017}}{{Citation needed|reason=Citation not given|date=December 2017}}
*[[Audi S5]]<ref>{{cite web|url=http://indianautosblog.com/2016/02/audi-india-to-launch-over-10-new-models-in-2016-iab-217718|title=Audi India to launch over 10 new models in 2016 – IAB Report|date=9 February 2016|access-date=24 July 2018}}</ref> {{When|date=December 2017}}
*[[Audi A8]] {{When|date=December 2017}}{{Citation needed|reason=Citation not given|date=December 2017}}
*[[Audi RS5]] {{When|date=December 2017}}{{Citation needed|reason=Citation not given|date=December 2017}}
*[[Audi A7]] / RS7 {{When|date=December 2017}}{{Citation needed|reason=Citation not given|date=December 2017}}
*[[Audi TT]] {{When|date=December 2017}}{{Citation needed|reason=Citation not given|date=December 2017}}
*[[Audi R8]]<ref>{{cite web|url=http://www.audi.in/sea/brand/in/models.html|title=Audi models available in India|publisher=Audi India}}</ref> {{When|date=December 2017}}
*[[Audi Q2]]<ref>{{cite web|url=http://www.topgear.com/india/car-news/india-bound-audi-q2-enters-production-at-ingolstadt/itemid-50|title=India-bound Audi Q2 enters production at Ingolstadt - Car news - BBC TopGear Magazine India Official Website - TopGear India|website=www.topgear.com}}</ref> {{When|date=December 2017}}
*[[Audi A5]]{{When|date=December 2017}}

==Dealer/Service Network==
[[File:Audi Hyderabad.jpg|thumb|Audi showroom in [[Banjara Hills]], [[Hyderabad]].]]
[[File:Audi Madurai Showroom 2.jpg|thumb|Audi [[Madurai]]]]
{{Update section|date=December 2017}}
Audi India currently has 45 dealerships in 11 [[States of India|states]] and 2 [[union territory|union territories]] of India.<ref>{{cite web |url=http://www.audi.in/sea/brand/in/dealerships/India_network1.html |title=Audi India > Dealerships > India Network |publisher=Audi.in |date=2010-04-26 |access-date=2010-08-02 |archive-url=https://web.archive.org/web/20100728231255/http://www.audi.in/sea/brand/in/dealerships/India_network1.html |archive-date=28 July 2010 |url-status=dead |df=dmy-all }}</ref>

{| class="wikitable"
|+
!State
!City
!Number of dealerships
|-
|Andhra Pradesh
|Visakhapatnam
| rowspan="16" |1
|-
|Assam
|Guwahati
|-
|Chandigarh
|Chandigarh
|-
|Chhattisgarh
|Raipur
|-
| rowspan="3" |Delhi
|New Delhi
|-
|West Delhi
|-
|South Delhi
|-
|Goa
|Goa
|-
| rowspan="4" |Gujarat
|Ahmedabad
|-
|Surat
|-
|Rajkot
|-
|Vadodara
|-
| rowspan="2" |Haryana
|Gurgaon
|-
|Karnal
|-
|Jammu & Kashmir
|Jammu
|-
|Jharkhand
|Ranchi
|-
| rowspan="2" |Karnataka
|Bangalore
|1
|-
|Mangalore
|1
|-
| rowspan="2" |Kerala
|Kochi
| rowspan="2" |1
|-
|Kozhikode
|-
| rowspan="2" |Madhya Pradesh
|Bhopal
| rowspan="2" |1
|-
|Indore
|-
| rowspan="6" |Maharashtra
|Mumbai
|2
|-
|Nashik
| rowspan="18" |1
|-
|Pune
|-
|Nagpur
|-
|Navi Mumbai
|-
|Thane
|-
|Odisha
|Bhubaneswar
|-
|Punjab
|Ludhiana
|-
| rowspan="2" |Rajasthan
|Jaipur
|-
|Udaipur
|-
| rowspan="3" |Tamil Nadu
|Chennai
|-
|Coimbatore
|-
|Madurai
|-
|Telangana
|Hyderabad
|-
| rowspan="3" |Uttar Pradesh
|Kanpur
|-
|Noida
|-
|Lucknow
|-
|Uttarakhand
|Dehradun
|-
|West Bengal
|Kolkata
|}

==Sales Performance==
{{Update|section|date=January 2017}}
{{Expand section|date=December 2017}}
''Audi India'' sold 3,003 vehicles in the year 2010 compared to 1,650 vehicles in 2009 and registered an increase of 81% in sales growth.<ref>{{cite web|url=http://www.audi.in/sea/brand/in/company/news/local_news.detail.2010~01~Audi_India_records_impressive_growth_in_2009.html |title=Audi India > Company > News > Local news |publisher=Audi.in |access-date=2010-08-02| archive-url= https://web.archive.org/web/20100729163821/http://www.audi.in/sea/brand/in/company/news/local_news.detail.2010~01~Audi_India_records_impressive_growth_in_2009.html| archive-date= 29 July 2010 | url-status= live}}</ref> "Currently, 96 per cent of our sales are assembled in India. This helps us in offering products at a competitive prices. Because of this, we have been able to capture a market share of 34 per cent in the luxury segment and we will maintain this in future," King said.<ref name="timesofindia">{{cite web|url=http://timesofindia.indiatimes.com/business/india-business/Audi-India-eyes-20k-unit-sales-by-2018-plans-major-investment/articleshow/46687164.cms|title=Audi India eyes 20k unit sales by 2018; plans major investment&nbsp;— Times of India|access-date=24 July 2018}}</ref>

The market share that the company enjoys in India is the highest for Audi across all its operations in the world, he added.<ref name="timesofindia"/> Audi has a 41% growth rate in India.<ref>{{Cite web|url=http://www.businesstoday.in/magazine/features/audi-leaps-ahead-luxury-cars/story/24555.html|title=Audi pins hope on Indian market in luxury car race|website=www.businesstoday.in|access-date=2017-12-08}}</ref> In 2020, Audi India discontinued their most of the vehicles due to BS6 norms except A8L, Q8 and A6. But gradually they are coming up with their new BS6 range vehicles.

===Number of units sold by year===
{{Missing information|section|sales from 2009|date=January 2018}}
{| class="wikitable"
|+
!Year
|2007<ref name="auto">{{Cite news|url=https://economictimes.indiatimes.com/automobiles/audi-india-sales-treble-in-2008/articleshow/3949484.cms|title=Audi India sales treble in 2008|date=2009|work=The Economic Times|access-date=2018-01-14}}</ref>
|2008<ref name="auto"/>
|2010<ref name="www.autocarpro.in">{{Cite news|url=http://www.autocarpro.in/news-national/mercedes-benz-drives-past-audi-india-globally-10116|title=Mercedes-Benz races past Audi in India and globally|work=www.autocarpro.in|access-date=2017-12-03}}</ref>
|2011<ref name="www.autocarpro.in"/>
|2012<ref name="www.autocarpro.in"/>
|2013<ref name="www.autocarpro.in"/>
|2014<ref name="www.autocarpro.in"/>
|2015<ref name="www.autocarpro.in"/>
|2016<ref name="The Times of India">{{Cite news|url=https://timesofindia.indiatimes.com/auto/miscellaneous/audi-loses-number-two-spot-in-sales-to-bmw/articleshow/58488139.cms|title=Audi sales fall, no longer number two in India&nbsp;— Times of India|work=The Times of India|access-date=2017-12-07}}</ref>
|2017<ref name="auto1">{{Cite news|url=https://economictimes.indiatimes.com/industry/auto/news/industry/audi-2017-sales-in-india-up-2-pc-at-7876-units/articleshow/62355450.cms|title=Audi 2017 sales in India up 2 pc at 7,876 units|date=2018|work=The Economic Times|access-date=2018-01-04}}</ref>
|2018<ref>{{Cite web|url=https://auto.ndtv.com/news/audi-india-sales-drop-18-per-cent-in-2018-1975718|title=Audi India Sales Drop 18 per cent In 2018 - NDTV CarAndBike|website=CarAndBike|language=en|access-date=2019-08-30}}</ref>
|2019
!2007–2019
|-
!Units sold
|''349<ref name="auto" />''
|''1,050<ref name="auto" />''
|''3,003<ref name="www.autocarpro.in" />''
|''5,511<ref name="www.autocarpro.in" />''
|''9,003<ref name="www.autocarpro.in" />''
|''11,198<ref name="www.autocarpro.in" />''
|''10,851<ref name="www.autocarpro.in" />''
|''11,192<ref name="www.autocarpro.in" />''
|''7,742<ref name="The Times of India" />''
|''7,876<ref name="auto1" />''
|''6,463<ref>{{Cite web|url=https://auto.ndtv.com/news/audi-india-sales-drop-18-per-cent-in-2018-1975718|title=Audi India Sales Drop 18 per cent In 2018 - NDTV CarAndBike|website=CarAndBike|language=en|access-date=2019-08-30}}</ref>''
|''4,594''<ref>{{Cite web|last=Khanna|first=Vishal|date=2020-01-12|title=Audi India experiences a sales drop. Here's the exact count!|url=https://gomechanic.in/blog/audi-india-experiences-a-sales-drop/|access-date=2020-12-08|website=The GoMechanic Blog|language=en-US}}</ref>
!78,833
|}

==See also==
*[[BMW India]]
*[[Porsche India]]
*[[Mercedes-Benz India]]
*[[Lexus India]]

==References==
{{Reflist}}

==External links==
* [http://www.audi.in Audi India]

{{Audi}}
{{Volkswagen Group brands}}
{{Automotive industry in India}}

[[Category:Audi]]
[[Category:Car manufacturers of India]]
[[Category:Companies based in Maharashtra]]
[[Category:Indian companies established in 2007]]
[[Category:Indian subsidiaries of foreign companies]]
[[Category:Economy of Aurangabad, Maharashtra]]
[[Category:Vehicle manufacturing companies established in 2007]]

Latest revision as of 18:39, 16 February 2022

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