Evidon, Inc.: Difference between revisions
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we probably don't need four inline links to some nonsense tech company here |
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| industry = [[Market intelligence]]<br/>[[Regulatory compliance|Compliance]] |
| industry = [[Market intelligence]]<br/>[[Regulatory compliance|Compliance]] |
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==History== |
==History== |
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The company was founded in 2009 as The Better Advertising Project by Scott Meyer |
The company was founded in 2009 as The Better Advertising Project by Scott Meyer in the advertising industry.<ref name=gigaom-research>{{cite news| url=https://gigaom.com/2010/01/19/419-ad-regulation-startup-better-advertising-buys-tracking-tool-ghostery/|title= Behavioral Ad Regulation Startup Better Advertising Buys Tracking Tool Ghostery |date=2010-01-19}}</ref> Better Advertising acquired the [[Ghostery]] browser extension from David Cancel in January 2009.<ref name="gigaom-research"/> |
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In January 2011, the company re-branded as Evidon, a variation of the word "evident". Meyer argued that the previous name had made more sense in the past due to the experimental nature of its product, and that the company needed a more "clear" identity to reflect its professional operation.<ref name=adexchanger-evidon>{{cite web|title=Better Advertising Becomes Evidon; CEO Meyer Discusses New VivaKi Agreement|url=http://www.adexchanger.com/online-advertising/evidon/|work=Ad Exchanger|accessdate=4 May 2014}}</ref><ref name=adweek-acclerates>{{cite web|title=Web Privacy Self-Regulation Accelerates|url=http://www.adweek.com/news/technology/web-privacy-self-regulation-accelerates-125397|work=Adweek|date=13 January 2011|accessdate=4 May 2014}}</ref> |
In January 2011, the company re-branded as Evidon, a variation of the word "evident". Meyer argued that the previous name had made more sense in the past due to the experimental nature of its product, and that the company needed a more "clear" identity to reflect its professional operation.<ref name=adexchanger-evidon>{{cite web|title=Better Advertising Becomes Evidon; CEO Meyer Discusses New VivaKi Agreement|url=http://www.adexchanger.com/online-advertising/evidon/|work=Ad Exchanger|accessdate=4 May 2014}}</ref><ref name=adweek-acclerates>{{cite web|title=Web Privacy Self-Regulation Accelerates|url=http://www.adweek.com/news/technology/web-privacy-self-regulation-accelerates-125397|work=Adweek|date=13 January 2011|accessdate=4 May 2014}}</ref> |
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In April 2014, Evidon was re-branded as Ghostery, Inc., unifying its branding with the consumer-oriented software. The company planned to increase its focus on enterprise-oriented solutions for digital experience management, managing [[cloud marketing]], and managing privacy compliance.<ref name=adage-ghosteryrename>{{cite web|title=Seeing Opportunity With Data-Haunted Marketers, Evidon Changes Name to Ghostery|url=http://adage.com/article/datadriven-marketing/ghostery-turns-privacy-tool-b-b-data-leak-tracker/292698/|work=AdAge|date=21 April 2014|accessdate=4 May 2014}}</ref><ref name=adexchanger-ghostery>{{cite web|title=Evidon Rebrands As Ghostery, Focuses On Enterprise Tools|url=http://www.adexchanger.com/data-exchanges/evidon-rebrands-as-ghostery-focuses-on-marketing-cloud-management/|work=Ad Exchanger|accessdate=4 May 2014}}</ref> |
In April 2014, Evidon was re-branded as Ghostery, Inc., unifying its branding with the consumer-oriented software. The company planned to increase its focus on enterprise-oriented solutions for digital experience management, managing [[cloud marketing]], and managing privacy compliance.<ref name=adage-ghosteryrename>{{cite web|title=Seeing Opportunity With Data-Haunted Marketers, Evidon Changes Name to Ghostery|url=http://adage.com/article/datadriven-marketing/ghostery-turns-privacy-tool-b-b-data-leak-tracker/292698/|work=AdAge|date=21 April 2014|accessdate=4 May 2014}}</ref><ref name=adexchanger-ghostery>{{cite web|title=Evidon Rebrands As Ghostery, Focuses On Enterprise Tools|url=http://www.adexchanger.com/data-exchanges/evidon-rebrands-as-ghostery-focuses-on-marketing-cloud-management/|work=Ad Exchanger|accessdate=4 May 2014}}</ref> |
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On February 15, 2017 the Ghostery trademark, service and software was sold to |
On February 15, 2017 the Ghostery trademark, service and software was sold to Cliqz International GmbH a wholly owned subsidiary of Munich-based [[Cliqz]] GmbH for an undisclosed amount, and the company reverted to Evidon.<ref name="verge-ghosterysold">{{cite web|title=Ghostery has been bought by the developer of a privacy-focused browser|url=https://www.theverge.com/2017/2/15/14622484/ghostery-ad-tracking-plug-in-cliqz|website=The Verge|publisher=Vox Media|accessdate=16 February 2017}}</ref> |
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The new owner Cliqz intends to combine Ghostery's curated black-listing approach to blocking trackers with the non-curated heurstic approach developed by Cliqz, that can identify trackers and data points transmitted by trackers, that could potentially be used to identify a single person directly or indirectly, and also intends to integrate Ghostery with its developed Human Web Index in non-German speaking countries. The Human Web is a user-centric search engine that is built on [[Privacy by design|privacy-by-design]] principles and in compliance with the strict European [[General Data Protection Regulation]] which comes into effect on May 25, 2018.<ref>{{cite web |
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|url = https://static.cliqz.com/wp-content/uploads/2016/11/CLIQZ-Studie-Tracking-the-Trackers-2015.pdf |
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|title = Tracking the Trackers |
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| last = Yu, MacBeth, Modi |
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| first = Zhonghao, Sam, Konark |
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| date = October 28, 2016 |
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| website = cliqz.com |
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| publisher = cliqz |
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| access-date = February 22, 2017 |
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| quote = }}</ref> |
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<ref name="techcrunch_1">{{cite web |
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| url = https://techcrunch.com/2017/02/15/private-search-browser-cliqz-buys-ghostery-ad-tracker-tool/ |
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| title = Private search browser Cliqz buys Ghostery ad-tracker tool |
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| last = Lomas |
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| first = Natasha |
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| date = February 15, 2017 |
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| website = |
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| publisher = |
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| access-date = February 22, 2017 |
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| quote = }}</ref> |
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In an agreement between Cliqz and Evidon Inc., Evidon will receive non-personal data about trackers on the web from the opt-in feature already built into Ghostery for its B2B focused compliance business.<ref name="techcrunch_1" /> |
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On August 2, 2017, Evidon was acquired by K1 Investment Management for a reported $50 million. <ref>{{Cite web|title=K1 Invests Over $100 Million|url=https://www.crownpeak.com/about/press-events/press-releases/crownpeak-acquires-leading-digital-governance-provider-evidon|access-date=2020-10-20|website=www.crownpeak.com|language=en}}</ref> |
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According to the sources, the name Ghostery will persist as the data protection and privacy component of the upcoming integrated product of Cliqz Search and Ghostery Anti-Tracking. |
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==References== |
==References== |
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*{{Official website|https://www.evidon.com/}} |
*{{Official website|https://www.evidon.com/}} |
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[[Category:2009 establishments in New York]] |
[[Category:2009 establishments in New York City]] |
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[[Category:Online advertising]] |
[[Category:Online advertising]] |
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Latest revision as of 17:28, 30 July 2022
| Company type | Private |
|---|---|
| Industry | Market intelligence Compliance |
| Founded | 2009 |
| Founders | Scott Meyer (CEO) Colin O'Malley (former CSO) Ed Kozek (CTO) |
| Headquarters | New York City, New York, United States |
| Website | Official website |
Evidon (formerly Ghostery, Inc. and The Better Advertising Project) is a New York City-based company dealing in enterprise marketing analytics and compliance services.
It was previously the owner of the anti-tracking browser extension Ghostery, which it sold to the German, Mozilla-backed company Cliqz GmbH in February 2017.
History
[edit]The company was founded in 2009 as The Better Advertising Project by Scott Meyer in the advertising industry.[1] Better Advertising acquired the Ghostery browser extension from David Cancel in January 2009.[1]
In January 2011, the company re-branded as Evidon, a variation of the word "evident". Meyer argued that the previous name had made more sense in the past due to the experimental nature of its product, and that the company needed a more "clear" identity to reflect its professional operation.[2][3]
In April 2014, Evidon was re-branded as Ghostery, Inc., unifying its branding with the consumer-oriented software. The company planned to increase its focus on enterprise-oriented solutions for digital experience management, managing cloud marketing, and managing privacy compliance.[4][5]
On February 15, 2017 the Ghostery trademark, service and software was sold to Cliqz International GmbH a wholly owned subsidiary of Munich-based Cliqz GmbH for an undisclosed amount, and the company reverted to Evidon.[6]
On August 2, 2017, Evidon was acquired by K1 Investment Management for a reported $50 million. [7]
References
[edit]- ^ a b "Behavioral Ad Regulation Startup Better Advertising Buys Tracking Tool Ghostery". 2010-01-19.
- ^ "Better Advertising Becomes Evidon; CEO Meyer Discusses New VivaKi Agreement". Ad Exchanger. Retrieved 4 May 2014.
- ^ "Web Privacy Self-Regulation Accelerates". Adweek. 13 January 2011. Retrieved 4 May 2014.
- ^ "Seeing Opportunity With Data-Haunted Marketers, Evidon Changes Name to Ghostery". AdAge. 21 April 2014. Retrieved 4 May 2014.
- ^ "Evidon Rebrands As Ghostery, Focuses On Enterprise Tools". Ad Exchanger. Retrieved 4 May 2014.
- ^ "Ghostery has been bought by the developer of a privacy-focused browser". The Verge. Vox Media. Retrieved 16 February 2017.
- ^ "K1 Invests Over $100 Million". www.crownpeak.com. Retrieved 2020-10-20.