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{{Other uses|Rainmaker (disambiguation)}} |
{{Other uses|Rainmaker (disambiguation)}} |
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In business, a '''rainmaker''' is a person who brings in new business and wins new accounts almost by [[magic]], since it is often not readily apparent how this new business activity is caused. It means generating substantial new business or additional cash flow<ref name=twsJunB513>{{cite news |
In business, a '''rainmaker''' is a person who brings in new business and wins new accounts almost by [[Magic (paranormal)|magic]], since it is often not readily apparent how this new business activity is caused. It means generating substantial new business or additional cash flow<ref name=twsJunB513>{{cite news |
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|author= Shana Lynch |
|author= Shana Lynch |
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|title= Cinequest's rainmaker is one to know |
|title= Cinequest's rainmaker is one to know |
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}}</ref> from sources sometimes outside established business channels, sometimes by connecting with people in non-traditional or hidden markets, and sometimes by prompting current clients to spend more money. A rainmaker is usually a key figure in the business or organization,<ref name=twsJunB515>{{cite news |
}}</ref> from sources sometimes outside established business channels, sometimes by connecting with people in non-traditional or hidden markets, and sometimes by prompting current clients to spend more money. A rainmaker is usually a key figure in the business or organization,<ref name=twsJunB515>{{cite news |
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|author= David Benoit |
|author= David Benoit |
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|title= |
|title= UBS's New Co-Head of Investment Banking A Big Rainmaker |
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|newspaper= Wall Street Journal |
|newspaper= Wall Street Journal |
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|quote= Why is Orcel so highly valued? Because he is a rainmaker who has made big deals, and a lot of fees. |
|quote= Why is Orcel so highly valued? Because he is a rainmaker who has made big deals, and a lot of fees. |
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|date= March 22, 2012 |
|date= March 22, 2012 |
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|url= |
|url= https://blogs.wsj.com/deals/2012/03/22/ubss-new-co-head-of-investment-banking-a-big-rainmaker/ |
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|accessdate= June 2, 2012 |
|accessdate= June 2, 2012 |
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}}</ref> not merely a [[salesperson]], but a principal or executive who is usually highly regarded within the enterprise.<ref name=twsJunB511>{{cite news |
}}</ref> not merely a [[salesperson]], but a principal or executive who is usually highly regarded within the enterprise.<ref name=twsJunB511>{{cite news |
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|newspaper= Adweek |
|newspaper= Adweek |
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|quote= Martin Reidy, who led the hot B-to-B unit Meredith Integrated Marketing (recently renamed Meredith Xcelerated Marketing), .... |
|quote= Martin Reidy, who led the hot B-to-B unit Meredith Integrated Marketing (recently renamed Meredith Xcelerated Marketing), .... |
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|date= April 25 2012 |
|date= April 25, 2012 |
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|url= http://www.adweek.com/news/press/meredith-loses-rainmaker-axes-80-139836 |
|url= http://www.adweek.com/news/press/meredith-loses-rainmaker-axes-80-139836 |
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|accessdate= June 2, 2012 |
|accessdate= June 2, 2012 |
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}}</ref> |
}}</ref> |
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The origin of the business sense of ''rainmaker'' may be an allusion to the [[Indigenous peoples of the Americas|Native American]] practice of dancing to encourage deities to bring forth the rain necessary for crops. In summertime during a drought, for instance, the rainmaker would dance and sing songs on the plains, and the activity was believed by others in the tribe to magically cause clouds to come and bring the life-giving rain.<ref>{{cite web|title=Rain Dance|url=http://www.indians.org/articles/rain-dance.html|work=Indians.org|publisher=American Indian Heritage Foundation|accessdate=4 September 2011}}</ref> By analogy, a business rainmaker would magically bring new business and clients to a firm or generate more revenue from existing customers and donors, and ''rain'' is a [[metaphor]] for money.<ref>Jeffrey J. Fox. How to Become a Rainmaker. Hyperion (May 17, 2000) ISBN |
The origin of the business sense of ''rainmaker'' may be an allusion to the [[Indigenous peoples of the Americas|Native American]] practice of dancing to encourage deities to bring forth the rain necessary for crops. In summertime during a drought, for instance, the rainmaker would dance and sing songs on the plains, and the activity was believed by others in the tribe to magically cause clouds to come and bring the life-giving rain.<ref>{{cite web|title=Rain Dance|url=http://www.indians.org/articles/rain-dance.html|work=Indians.org|publisher=American Indian Heritage Foundation|accessdate=4 September 2011}}</ref> By analogy, a business rainmaker would magically bring new business and [[Client (business)|clients]] to a firm or generate more revenue from existing customers and donors, and ''rain'' is a [[metaphor]] for money.<ref>Jeffrey J. Fox. How to Become a Rainmaker. Hyperion (May 17, 2000) {{ISBN|0-7868-6595-4}}</ref> |
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The term ''rainmaking'' is also applied to political fund-raising |
The term ''rainmaking'' is also applied to political fund-raising.<ref name=twsJunB514>{{cite news |
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|author= LESLIE WAYNE |
|author= LESLIE WAYNE |
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|title= A Fund-Raising Rainmaker Arises Online |
|title= A Fund-Raising Rainmaker Arises Online |
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|newspaper= The New York Times |
|newspaper= The New York Times |
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|date= November 29, 2007 |
|date= November 29, 2007 |
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|url= |
|url= https://www.nytimes.com/2007/11/29/us/politics/29actblue.html |
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|accessdate= June 2, 2012 |
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}}</ref> for example, United States president [[Barack Obama]] was described as a ''rainmaker'' in his effort to raise money for other politicians.<ref name=twsJunB512>{{cite news |
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|author= BERNIE BECKER |
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|title= The Presidential Rainmaker, Cont. |
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|newspaper= The New York Times |
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|quote= ... the president has still been a moneymaker for Democrats... |
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|date= September 3, 2010 |
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|url= http://thecaucus.blogs.nytimes.com/2010/09/03/the-presidential-rainmaker-cont/ |
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|accessdate= June 2, 2012 |
|accessdate= June 2, 2012 |
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}}</ref> |
}}</ref> |
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The term [[rainmaking]] can also refer to mechanically seeding clouds to induce additional rain, especially on agricultural land during a drought. |
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==References== |
==References== |
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Latest revision as of 12:07, 12 September 2022
In business, a rainmaker is a person who brings in new business and wins new accounts almost by magic, since it is often not readily apparent how this new business activity is caused. It means generating substantial new business or additional cash flow[1] from sources sometimes outside established business channels, sometimes by connecting with people in non-traditional or hidden markets, and sometimes by prompting current clients to spend more money. A rainmaker is usually a key figure in the business or organization,[2] not merely a salesperson, but a principal or executive who is usually highly regarded within the enterprise.[3]
The origin of the business sense of rainmaker may be an allusion to the Native American practice of dancing to encourage deities to bring forth the rain necessary for crops. In summertime during a drought, for instance, the rainmaker would dance and sing songs on the plains, and the activity was believed by others in the tribe to magically cause clouds to come and bring the life-giving rain.[4] By analogy, a business rainmaker would magically bring new business and clients to a firm or generate more revenue from existing customers and donors, and rain is a metaphor for money.[5]
The term rainmaking is also applied to political fund-raising.[6]
References
[edit]- ^ Shana Lynch (March 1, 2011). "Cinequest's rainmaker is one to know". Silicon Valley BizBlog. Retrieved June 2, 2012.
- ^ David Benoit (March 22, 2012). "UBS's New Co-Head of Investment Banking A Big Rainmaker". Wall Street Journal. Retrieved June 2, 2012.
Why is Orcel so highly valued? Because he is a rainmaker who has made big deals, and a lot of fees.
- ^ Lucia Moses (April 25, 2012). "Meredith Loses Rainmaker, Axes 80: Martin Reidy led integrated marketing unit". Adweek. Retrieved June 2, 2012.
Martin Reidy, who led the hot B-to-B unit Meredith Integrated Marketing (recently renamed Meredith Xcelerated Marketing), ....
- ^ "Rain Dance". Indians.org. American Indian Heritage Foundation. Retrieved 4 September 2011.
- ^ Jeffrey J. Fox. How to Become a Rainmaker. Hyperion (May 17, 2000) ISBN 0-7868-6595-4
- ^ LESLIE WAYNE (November 29, 2007). "A Fund-Raising Rainmaker Arises Online". The New York Times. Retrieved June 2, 2012.