Paul Fairburn: Difference between revisions
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{{short description|British online marketing consultant|bot=PearBOT 5}} |
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{{Infobox person |
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| name = Paul Fairburn |
| name = Paul Fairburn |
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| birth_date = |
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| birth_place = [[Horsforth]], <br>[[Leeds]], [[Yorkshire]], [[England]] |
| birth_place = [[Horsforth]], <br>[[Leeds]], [[Yorkshire]], [[England]] |
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| known = |
| known = Managing Director of [[Heart Network|Heart FM]] and [[Galaxy Birmingham|Galaxy 102.2]], Managing Director (Digital Platforms) [[Global Radio]], Internet Consultant |
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| occupation = |
| occupation = Online Marketing Consultant |
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| website = [http://www. |
| website = [http://www.aimiable.com www.aimiable.com] |
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'''Paul Fairburn''' is a British |
'''Paul Fairburn''' is a British online marketing consultant. He started out working in commercial radio and managed a number of different stations, before moving into digital operations for Chrysalis Radio (later Global Radio). |
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==Career== |
==Career== |
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Paul Fairburn started |
Paul Fairburn started as a journalist working for [[Pennine Radio (radio station)|Pennine Radio]] and during the 1980s was a presenter on Pennine Radio and [[Radio Aire]]. In 1990 he moved back to Radio Aire to become Programme Controller, and was responsible for the launch and success of [[Magic 828]]. He then became the Programme Director of 100.7 [[Heart Network|Heart FM]] in Birmingham, later being promoted to Managing Director of both [[Heart Network|Heart FM]] and [[Galaxy Birmingham|Galaxy 102.2]], Birmingham. Whilst there he made the news for allowing listeners to vote on whether to burn 5,000 a woman had won in a competition and was going to spend on plastic surgery.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/england/west_midlands/3268345.stm |work=BBC News |title='Boob job' cash burnt |date=2003-11-23}}</ref> For a year (2005–06) he was also Managing Director of Heart 106 in Nottingham. |
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At [[Heart Network|Heart FM]] he achieved Profit growth of over 75% in first 4 years, significantly ahead of the industry average. |
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There he successfully integrated the old [[Choice FM]] into Chrysalis went from the company loss making to £1m profit in the last year and Weekly audience reach grew from 8% to 20% 1998-2005. |
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He then became Managing Director of 100.7 Heart FM, Birmingham. He led the most profitable Chrysalis station over the period and achieved Profit growth of over 75% in first 4 years. Significantly ahead of industry norms. He then became Managing Director of Heart 106 and was in charge of the successful integration and re-branding of Century FM as Heart 106. He then became Managing Director of [[Chrysalis Radio]] [[Digital]] Operations. He had to Manage the digital carriage for Chrysalis brands and DAB oversight, of both transmission and individual stations (Heart & [[Galaxy Radio|Galaxy]], The Arrow and DNN) Whilst there he made he news for letting the listeners vote on whether to burn 5,000 a woman had won in a competition and was going to spend on plastic surgery.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/england/west_midlands/3268345.stm |work=BBC News |title='Boob job' cash burnt |date=2003-11-23}}</ref> He then became Managing Director – Digital Platforms, Chrysalis/Global Radio. There he was until March 2008, responsible for Global Radio's online, mobile, DAB and DTV activity and Managed commercial interactive team producing websites for clients. Including the Motorola Red campaign site for UK commercial radio. He then became a Freelance Consultant and worked on a variety of projects including; media research for a technology project, advising a US web company, and website optimisation for a recycling company. |
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From 2002 Paul was also Managing Director of [[Chrysalis Radio]] [[Digital data|Digital]] Operations. This involved overseeing digital carriage for Chrysalis brands, and it included a first for the Freeview platform; Heart became the first brand to regionalise its output, enabling listeners to hear their local station on Freeview. |
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He has recently became station director for [[Smooth Radio]], [[London]].<ref>{{cite news |url=http://www.guardian.co.uk/media/2008/jun/10/guardianmediagroup.commercialradio?gusrc=rss&feed=media |work=The Guardian |date=2008-06-10 |first=Mark |last=Sweney |title=Paul Fairburn joins Smooth Radio}}</ref> Fairburn starts on 2008-06-23. His job will include leading the Smooth station team plus focusing on programming and commercial opportunities. |
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He then became Managing Director – Digital Platforms, for Chrysalis (which then became Global Radio). There he was until March 2008, responsible for Global Radio's online, mobile, DAB and DTV activity and he led the commercial interactive team producing client websites - including the Motorola Red campaign site for much of UK commercial radio. He then became a Freelance Consultant and worked on a variety of projects including; research for a traffic management project, advising a US web company, and website optimisation for a recycling company. |
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In 2011 he set up his own consultancy, Aimiable Consulting Ltd, to provide online marketing, SEO and Social Media services. |
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In 2012 he worked on a web training project on the UNMISS (United Nations) compound in Juba, South Sudan. |
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==References== |
==References== |
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==External links== |
==External links== |
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*[http://www. |
*[http://www.aimiable.com/blog/ Paul Fairburn's blog] |
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*[http://www. |
*[http://www.aimiable.com/ Paul Fairburn's SEO and Social Media consultancy website] |
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*[http://www.radiotalent.co.uk/profile_show.php?id=1217&usertype=Managements Paul Fairburn interview at radio talent.co.uk] |
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{{DEFAULTSORT:Fairburn, Paul}} |
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[[Category:British radio personalities]] |
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[[Category:Living people]] |
[[Category:Living people]] |
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[[Category:People educated at Woodhouse Grove School]] |
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[[Category:Year of birth missing (living people)]] |
Latest revision as of 04:52, 8 October 2022
Paul Fairburn | |
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Born | |
Occupation | Online Marketing Consultant |
Known for | Managing Director of Heart FM and Galaxy 102.2, Managing Director (Digital Platforms) Global Radio, Internet Consultant |
Website | www.aimiable.com |
Paul Fairburn is a British online marketing consultant. He started out working in commercial radio and managed a number of different stations, before moving into digital operations for Chrysalis Radio (later Global Radio).
Career
[edit]Paul Fairburn started as a journalist working for Pennine Radio and during the 1980s was a presenter on Pennine Radio and Radio Aire. In 1990 he moved back to Radio Aire to become Programme Controller, and was responsible for the launch and success of Magic 828. He then became the Programme Director of 100.7 Heart FM in Birmingham, later being promoted to Managing Director of both Heart FM and Galaxy 102.2, Birmingham. Whilst there he made the news for allowing listeners to vote on whether to burn 5,000 a woman had won in a competition and was going to spend on plastic surgery.[1] For a year (2005–06) he was also Managing Director of Heart 106 in Nottingham.
At Heart FM he achieved Profit growth of over 75% in first 4 years, significantly ahead of the industry average.
From 2002 Paul was also Managing Director of Chrysalis Radio Digital Operations. This involved overseeing digital carriage for Chrysalis brands, and it included a first for the Freeview platform; Heart became the first brand to regionalise its output, enabling listeners to hear their local station on Freeview.
He then became Managing Director – Digital Platforms, for Chrysalis (which then became Global Radio). There he was until March 2008, responsible for Global Radio's online, mobile, DAB and DTV activity and he led the commercial interactive team producing client websites - including the Motorola Red campaign site for much of UK commercial radio. He then became a Freelance Consultant and worked on a variety of projects including; research for a traffic management project, advising a US web company, and website optimisation for a recycling company.
In 2011 he set up his own consultancy, Aimiable Consulting Ltd, to provide online marketing, SEO and Social Media services.
In 2012 he worked on a web training project on the UNMISS (United Nations) compound in Juba, South Sudan.
References
[edit]- ^ "'Boob job' cash burnt". BBC News. 2003-11-23.