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'''Enhanced TV''' was a blanket branding for [[interactive television|interactive]] [[second screen]] experiences offered by selected [[American Broadcasting Company|ABC]] and [[ESPN]] television programs. Programs under the banner offered live interactivity through the ABC or ESPN website—including such as trivia questions, live statistics and play prediction games during sports broadcasts, and other features. The service was first introduced on [[ESPN College Football on ABC|college football]] in 1998 with ''PrimeTime Player'', and was also used as part of other programs, such as ''[[Monday Night Football]]'' and ''[[ESPN Sunday Night Football]]'', the [[Academy Awards]], and ''[[Who Wants to Be a Millionaire (U.S. game show)|Who Wants to Be a Millionaire]]''.<ref>{{Cite web|url=https://adage.com/article/news/abc-sports-launches-enhanced-tv-programming/6335/|title=ABC Sports launches enhanced TV programming|website=Advertising Age|language=en|access-date=2019-01-03}}</ref><ref>{{Cite web|url=https://www.thestreet.com/story/10126454/1/directv-drops-opentvs-wink.html|title=DirecTV Drops OpenTV's Wink|last=Mannes|first=George|date=2003-11-13|website=TheStreet|language=en|access-date=2019-01-03}}</ref><ref>{{Cite web|url=https://www.broadcastingcable.com/news/abcs-who-wants-be-millionaire-has-drawn-more-1-millionviewers-playing-along-enhanced-tv-version-telecast-format-started-march-28-86142|title=ABCs Who Wants to Be a Millionaire? has drawn more than 1 millionviewers playing along with an enhanced-TV version of the telecast since the format started on March 28.| website=Broadcasting & Cable|language=en-us|access-date=2019-01-03}}</ref><ref>{{Cite web|url=https://www.marketwatch.com/story/abc-tv-sets-web-enhanced-title-game|title=ABC-TV sets Web-enhanced title game|website=MarketWatch|language=en-US|access-date=2019-01-03}}</ref> |
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'''Enhanced TV''' (ETV) is one example of [[interactive TV]]. It is used in particular in reference to [[Two-Screen Solutions]] TV + PC services. Generally users of these ETV services have their TV and computer in the same room, and navigate their web browser to a particular program-specific Web site that is synchronized to the live program by the broadcast [[TV network]]. Alternatively, some computers have TV tuner cards, or some TVs offer web browsers. |
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== References == |
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Notable "ETV" services are offered by the [[American Broadcasting Company|ABC]], [[ESPN]] and Jacked.com for a number of popular programs such ''[[Monday Night Football]]'', ''[[Sunday Night Football]]'', ''The Academy Awards'', etc. Similar services are offered for selected programs by other networks, pimarily using platforms operated by GoldPocket. |
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{{Reflist}} |
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Enhanced TV is related to a more general, flexible, and ubiquitous two screen capability more broadly referred to as [[coactive TV]], and also relates to the general behavior of "[[media multitasking]]." |
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[[Category:Interactive television|*]] |
[[Category:Interactive television|*]] |
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Latest revision as of 21:40, 26 December 2022
Enhanced TV was a blanket branding for interactive second screen experiences offered by selected ABC and ESPN television programs. Programs under the banner offered live interactivity through the ABC or ESPN website—including such as trivia questions, live statistics and play prediction games during sports broadcasts, and other features. The service was first introduced on college football in 1998 with PrimeTime Player, and was also used as part of other programs, such as Monday Night Football and ESPN Sunday Night Football, the Academy Awards, and Who Wants to Be a Millionaire.[1][2][3][4]
References
[edit]- ^ "ABC Sports launches enhanced TV programming". Advertising Age. Retrieved 2019-01-03.
- ^ Mannes, George (2003-11-13). "DirecTV Drops OpenTV's Wink". TheStreet. Retrieved 2019-01-03.
- ^ "ABCs Who Wants to Be a Millionaire? has drawn more than 1 millionviewers playing along with an enhanced-TV version of the telecast since the format started on March 28". Broadcasting & Cable. Retrieved 2019-01-03.
- ^ "ABC-TV sets Web-enhanced title game". MarketWatch. Retrieved 2019-01-03.
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