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{{Orphan|date=August 2014}} |
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{{Infobox company |
{{Infobox company |
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| name = Beyond the Rack |
| name = Beyond the Rack |
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| logo = |
| logo = BTR Logo.png |
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| logo_size = 250px |
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| type = [[Private company|Private]] |
| type = [[Private company|Private]] |
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| industry = [[ |
| industry = [[Clothing industry]] |
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| foundation = {{Start date|2009}} |
| foundation = {{Start date|2009}} |
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| founder = Yona |
| founder = Yona Shtern <br /> Robert Gold |
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| location_city = |
| location_city = [[Montreal]] |
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| |
| key_people = Yona Shtern <br /> Robert Gold |
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| employees = 250+ |
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| website = {{URL|beyondtherack.com}} |
| website = {{URL|beyondtherack.com}} |
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}} |
}} |
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'''Beyond the Rack''' is a |
'''Beyond the Rack''' is a Montreal-based [[online shopping]] company that operates a website that offers clothing, accessories, fragrances, electronics, home goods, beauty and home decor products. The company was founded in 2009. In 2014 it had ten million members, comprising the largest free Canadian private shopping club.<ref name=irm2011>"Beyond the Rack racks up another big round of financing". ''Internet Retailer'', 10 November 2011. Retrieved 29 November 2011.</ref> |
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In 2011, ''Internet Retailer'' magazine called it the fastest growing online retailer in the USA.<ref name=irm2011>"Beyond the Rack racks up another big round of financing". ''Internet Retailer'', 10 November 2011. Retrieved 29 November 2011.</ref> |
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In 2016, BTR went bankrupt, the site is currently offline and the company has filed for bankruptcy<ref name=techvibe>http://www.techvibes.com/blog/beyond-the-rack-files-for-creditor-protection-2016-04-06</ref> |
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After bankruptcy, the company failed to fullfill thousands of orders or refund any of its customers. The company was sold and rebranded BTR and refused to fulfill the previous brands orders or refund any of its former customers. BTR offered its customers a twenty dollar credit to maintain its customer base. This has since caused most of its customers to jump ship. Beyond the Rack is struggling to maintain sales to this day and is not able to maintain steady suppliers. BTR's downfall was the inability to process and ship orders in a timely manner, sell products that they physically had not obtained and sell sub par product advertised as top brand or designer. |
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== History == |
== History == |
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Beyond the Rack was launched in 2009 by Yona Shtern and Robert Gold. Shtern was the former chief marketing officer at Ice.com, My Virtual Model and Microcell Telecommunications. Gold was the former president of Gosh Marketing and Donald Berman Enterprises. The company is privately held with its offices in New York City and Montreal.<ref>[http://www.winnipegfreepress.com/business/beyond-the-racks-schtern-delivers-inspirational-tale-211342161.html "Beyond the Rack's Shtern delivers inspirational tale"], ''Winnipeg Free Press''</ref> |
Beyond the Rack was launched in 2009 by Yona Shtern and Robert Gold. Shtern was the former chief marketing officer at Ice.com, My Virtual Model and Microcell Telecommunications. Gold was the former president of Gosh Marketing and Donald Berman Enterprises. In 2011, ''Internet Retailer'' magazine called ''Beyond the Rack'' the fastest growing online retailer in the USA.<ref name="irm2011"/> The company is privately held with its offices in New York City and Montreal.<ref name="winnipegfreepress.com">[http://www.winnipegfreepress.com/business/beyond-the-racks-schtern-delivers-inspirational-tale-211342161.html "Beyond the Rack's Shtern delivers inspirational tale"], ''Winnipeg Free Press''</ref> The site current serves 15 million members internationally and works with various major partner companies.<ref>[http://www.adweek.com/digital/beyond-the-rack-kenshoo-bright-forest-media/ "How Beyond the Rack’s Return on Facebook Ad Spend Exploded"], ''Adweek''</ref><ref name="winnipegfreepress.com"/> |
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== Overview == |
== Overview == |
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| ⚫ | |||
| ⚫ | Beyond the Rack visitors must be members in order to view the company's merchandise. Products are grouped into sale "events" from a single brand or small groups of brands. An email is sent to all members prior to each event's start. Once launched, each of the events lasts 48 hours.<ref>[http://fox2now.com/2017/08/23/beyond-the-racks-48-hour-liquidation-sale/]. ''Fox News''.</ref> |
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| ⚫ | In 2013, the company had achieved sales in excess of $150 million.<ref>[http://business.financialpost.com/2011/11/09/montreals-beyond-the-rack-closes-us37m-funding-round/?__lsa=4df7-4abf "Montreal’s Beyond the Rack closes US$37M funding round"]. ''Financial Post'', 9 November 2011. Retrieved 29 November 2011.</ref> Its investors include [[Panorama Capital]], [[Highland Capital Partners]], |
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In 2011 the company started retailing designer wedding dresses,<ref>[https://www.brides.com/story/beyond-the-rack-bridal "Beyond the Rack Goes Bridal"]</ref> and in the same year the Montreal Gazette named the company one of the fastest-growing companies in Quebec.<ref>[ |
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| ⚫ | https://montrealgazette.com/technology/montreal-companies-among-canadas-fastest-growing "Montreal companies among Canada's fastest growing"], ''BetaKit''</ref> In 2013, the company had achieved sales in excess of $150 million.<ref>[http://business.financialpost.com/2011/11/09/montreals-beyond-the-rack-closes-us37m-funding-round/?__lsa=4df7-4abf "Montreal’s Beyond the Rack closes US$37M funding round"]. ''Financial Post'', 9 November 2011. Retrieved 29 November 2011.</ref> Its investors include [[Panorama Capital]], [[Highland Capital Partners]], BDC Venture Capital, [[Export Development Canada]], Tandem Expansion Fund, Rho Canada and Inovia Capital.<ref name=irm2011 /><ref>[http://www.betakit.com/beyond-the-rack-secures-25-million-brings-on-new-exec/ "Beyond The Rack Secures $25 Million, Brings on New Exec"], ''BetaKit''</ref> In 2014, Beyond the Rack received $10 million funding with the [[Silicon Valley]] Bank.<ref>[https://montrealgazette.com/business/local-business/montreals-beyond-the-rack-closes-a-10-million-funding-deal "Montreal's Beyond the Rack closes a $10 million funding deal"], ''BetaKit''</ref> |
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=== Beyond the Rack === |
=== Beyond the Rack === |
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Beyond the Rack serves over ten million members in North America and offers merchandise from over 3,000 brands.<ref>Dusto, Amy. [http://www.internetretailer.com/2013/12/31/beyond-rack-raises-25-million "Beyond the Rack raises $25 million"]. ''Internet Retailer'', 31 December 2013.<br>- [ |
Beyond the Rack serves over ten million members in North America and offers merchandise from over 3,000 brands.<ref>Dusto, Amy. [http://www.internetretailer.com/2013/12/31/beyond-rack-raises-25-million "Beyond the Rack raises $25 million"]. ''Internet Retailer'', 31 December 2013.<br>- [https://www.theglobeandmail.com/life/fashion-and-beauty/fashion/how-to-get-70-off-those-killer-heels-if-youre-fast-enough/article4184031/ "How to get 70% off those killer heels (if you’re fast enough)"]. ''The Globe and Mail'', 22 November 2011. Retrieved 29 November 2011.</ref> The website organizes 15 new sales each day.<ref>Jackson, Brian. [http://www.itbusiness.ca/news/beyond-the-rack-goes-beyond-customer-segmentation-with-exacttarget-marketing-cloud/49239 "Beyond the Rack goes beyond customer segmentation with ExactTarget Marketing Cloud"]. ''IT Business'', 9 June 2014.</ref> |
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=== BTR Home === |
=== BTR Home === |
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Launched in October 2011 as a |
Launched in October 2011 as a subsidiary of Beyond the Rack, BTR Home offers bed and bath, furniture, decor, kitchenware, wall art and home organizer brands, including U.S Polo Linens, Kosta Boda Crystal, KitchenAid and Cuisinart appliances and Denby dinnerware.<ref>"Beyond The Rack Launches BTR Home". ''Canada Newswire'', 7 October 2011. Retrieved 29 November 2011.<br>- [https://www.theglobeandmail.com/report-on-business/careers/management/transcript-how-beyond-the-rack-fashions-its-strategy/article16524495/ "Transcript: How Beyond the Rack fashions its strategy"], ''The Globe and Mail''<br>- [http://marketingwise.ca/how-beyond-the-rack-used-social-media-as-a-customer-service-tool-and-made-me-swoon/ "How Beyond the Rack Used Social Media as a Customer Service Tool"] {{webarchive |url=https://web.archive.org/web/20140312125325/http://marketingwise.ca/how-beyond-the-rack-used-social-media-as-a-customer-service-tool-and-made-me-swoon/ |date=March 12, 2014 }}, ''MarketingWise''<br>- [https://www.ledevoir.com/economie/actualites-economiques/393710/beyond-the-rack-conclut-une-emission-de-25-millions "Beyond the Rack conclut une émission de 25 millions"]. ''Le Devoir'', 27 November 2013 {{in lang|fr}}<br>- Bogart, Nicole. [http://globalnews.ca/news/996879/black-friday-deals-puts-canadians-in-shopping-mood-many-go-online/ "Black Friday deals put Canadians in shopping mood, many go online"]. ''Global News''. 28 November 2013.</ref> |
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== References == |
== References == |
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* [http://blog.beyondtherack.com/ Beyond the Rack blog] |
* [http://blog.beyondtherack.com/ Beyond the Rack blog] |
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[[Category:Online retailers]] |
[[Category:Online retailers of Canada]] |
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[[Category: |
[[Category:Retail companies established in 2009]] |
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[[Category:Internet properties established in 2009]] |
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Latest revision as of 03:12, 18 March 2023
 | |
| Company type | Private |
|---|---|
| Industry | Clothing industry |
| Founded | 2009 |
| Founder | Yona Shtern Robert Gold |
| Headquarters | |
Key people | Yona Shtern Robert Gold |
| Website | beyondtherack |
Beyond the Rack is a Montreal-based online shopping company that operates a website that offers clothing, accessories, fragrances, electronics, home goods, beauty and home decor products. The company was founded in 2009. In 2014 it had ten million members, comprising the largest free Canadian private shopping club.[1]
History
[edit]Beyond the Rack was launched in 2009 by Yona Shtern and Robert Gold. Shtern was the former chief marketing officer at Ice.com, My Virtual Model and Microcell Telecommunications. Gold was the former president of Gosh Marketing and Donald Berman Enterprises. In 2011, Internet Retailer magazine called Beyond the Rack the fastest growing online retailer in the USA.[1] The company is privately held with its offices in New York City and Montreal.[2] The site current serves 15 million members internationally and works with various major partner companies.[3][2]
Overview
[edit]Beyond the Rack visitors must be members in order to view the company's merchandise. Products are grouped into sale "events" from a single brand or small groups of brands. An email is sent to all members prior to each event's start. Once launched, each of the events lasts 48 hours.[4]
In 2011 the company started retailing designer wedding dresses,[5] and in the same year the Montreal Gazette named the company one of the fastest-growing companies in Quebec.[6] In 2013, the company had achieved sales in excess of $150 million.[7] Its investors include Panorama Capital, Highland Capital Partners, BDC Venture Capital, Export Development Canada, Tandem Expansion Fund, Rho Canada and Inovia Capital.[1][8] In 2014, Beyond the Rack received $10 million funding with the Silicon Valley Bank.[9]
Beyond the Rack
[edit]Beyond the Rack serves over ten million members in North America and offers merchandise from over 3,000 brands.[10] The website organizes 15 new sales each day.[11]
BTR Home
[edit]Launched in October 2011 as a subsidiary of Beyond the Rack, BTR Home offers bed and bath, furniture, decor, kitchenware, wall art and home organizer brands, including U.S Polo Linens, Kosta Boda Crystal, KitchenAid and Cuisinart appliances and Denby dinnerware.[12]
References
[edit]- ^ a b c "Beyond the Rack racks up another big round of financing". Internet Retailer, 10 November 2011. Retrieved 29 November 2011.
- ^ a b "Beyond the Rack's Shtern delivers inspirational tale", Winnipeg Free Press
- ^ "How Beyond the Rack’s Return on Facebook Ad Spend Exploded", Adweek
- ^ [1]. Fox News.
- ^ "Beyond the Rack Goes Bridal"
- ^ [ https://montrealgazette.com/technology/montreal-companies-among-canadas-fastest-growing "Montreal companies among Canada's fastest growing"], BetaKit
- ^ "Montreal’s Beyond the Rack closes US$37M funding round". Financial Post, 9 November 2011. Retrieved 29 November 2011.
- ^ "Beyond The Rack Secures $25 Million, Brings on New Exec", BetaKit
- ^ "Montreal's Beyond the Rack closes a $10 million funding deal", BetaKit
- ^ Dusto, Amy. "Beyond the Rack raises $25 million". Internet Retailer, 31 December 2013.
- "How to get 70% off those killer heels (if you’re fast enough)". The Globe and Mail, 22 November 2011. Retrieved 29 November 2011. - ^ Jackson, Brian. "Beyond the Rack goes beyond customer segmentation with ExactTarget Marketing Cloud". IT Business, 9 June 2014.
- ^ "Beyond The Rack Launches BTR Home". Canada Newswire, 7 October 2011. Retrieved 29 November 2011.
- "Transcript: How Beyond the Rack fashions its strategy", The Globe and Mail
- "How Beyond the Rack Used Social Media as a Customer Service Tool" Archived March 12, 2014, at the Wayback Machine, MarketingWise
- "Beyond the Rack conclut une émission de 25 millions". Le Devoir, 27 November 2013 (in French)
- Bogart, Nicole. "Black Friday deals put Canadians in shopping mood, many go online". Global News. 28 November 2013.