Distributed presence: Difference between revisions
Content deleted Content added
No edit summary |
Undid revision 1157593192 by Tanzilkiran5566 (talk); promotional link |
||
| (25 intermediate revisions by 18 users not shown) | |||
| Line 1: | Line 1: | ||
{{short description|Digital marketing term}} |
|||
{{Orphan|date=February 2009}} |
|||
{{Unreferenced|date=December 2020}} |
|||
Distributed |
'''Distributed presence''' is a [[digital marketing]] term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and [[microsite]]s, paid media, [[search engine optimization]] and [[search engine marketing]], [[blogging]], [[social media]], social influence programs, [[web content syndication]] and distribution, [[GUI widget|widgets]], [[gadgets]], [[word-of-mouth]] and [[viral marketing]] programs, mobile media, mobile text marketing, mobile applications, convergent media, etc. |
||
==See also== |
|||
The term itself was first used by Sherry Turkle in her 1995 book, Life on the Screen: Identity in the Age of the Internet. As it relates to digital marketing, the term itself was first used by Keith Rhodes, a digital marketing industry veteran, in his blog Distributed Presence [http://wwww.keithrhodes.com]. The term Distributed Presence is now a widely searched and generally accepted digital marketing industry term. |
|||
*[[Media (communication)]] |
|||
*[[Multichannel marketing]] |
|||
*[[Marketing strategy]] |
|||
==References== |
|||
{{reflist}} |
|||
{{Marketing|date=December 2008}} |
{{Marketing navigation bar|date=December 2008}} |
||
[[Category: |
[[Category:Brand management]] |
||
Latest revision as of 17:18, 29 May 2023
 |
Distributed presence is a digital marketing term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and microsites, paid media, search engine optimization and search engine marketing, blogging, social media, social influence programs, web content syndication and distribution, widgets, gadgets, word-of-mouth and viral marketing programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.