Distributed presence: Difference between revisions
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{{short description|Digital marketing term}} |
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{{Orphan|date=March 2009}} |
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| ⚫ | '''Distributed presence''' is a [[digital marketing]] term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and [[microsite]]s, paid media, [[search engine optimization]] and [[search engine marketing]], [[blogging]], [[social media]], social influence programs, [[web content syndication]] and distribution, [[GUI widget|widgets]], [[gadgets]], [[word-of-mouth]] and [[viral marketing]] programs, mobile media, mobile text marketing, mobile applications, convergent media, etc. |
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==See also== |
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| ⚫ | Distributed |
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*[[Media (communication)]] |
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*[[Multichannel marketing]] |
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==References== |
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The term was originally used by Sherry Turkle in her 1995 book, Life on the Screen: Identity in the Age of the Internet. As it relates to digital marketing, the term itself was first used by Keith Rhodes, a digital marketing industry veteran, in his blog Distributed Presence [http://wwww.keithrhodes.com]. The term Distributed Presence is now a widely searched and generally accepted digital marketing industry term. |
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{{reflist}} |
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{{Marketing navigation bar|date=December 2008}} |
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[[Category:Brand management]] |
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Latest revision as of 17:18, 29 May 2023
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Distributed presence is a digital marketing term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and microsites, paid media, search engine optimization and search engine marketing, blogging, social media, social influence programs, web content syndication and distribution, widgets, gadgets, word-of-mouth and viral marketing programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.