Mooers's law: Difference between revisions
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{{Short description|Comment about usage of information retrieval}} |
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{{For|the observation regarding integrated circuits|Moore's |
{{For|the observation regarding integrated circuits|Moore's law}} |
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{{Refimprove|date=September 2011}} |
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'''Mooers' law''' is |
'''Mooers's law''' is a comment about the use of [[information retrieval]] systems made by the American [[computer scientist]] [[Calvin Mooers]] in 1959: |
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{{quote|An information retrieval system will tend not to be used whenever it is more painful and troublesome for a customer to have information than for him not to have it.|[[Calvin Mooers]]}} |
{{quote|An information retrieval system will tend not to be used whenever it is more painful and troublesome for a customer to have information than for him not to have it.|[[Calvin Mooers]]<ref name="morville">{{cite book|url=https://books.google.com/books?id=xJNLJXXbhusC |title= Ambient findability |series= O'Reilly Series. Marketing/Technology & Society |author= Peter Morville |edition= illustrated |publisher= O'Reilly Media |year= 2005 |page= 44|isbn= 978-0-596-00765-2}}</ref>}} |
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==Original interpretation== |
==Original interpretation== |
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Mooers argued that information is at risk of languishing unused due not only on the effort required to assimilate it but also to any impliciations of the information that may conflict with the user's prior information. In learning new information, a user may end up proving their work incorrect or irrelevant. Mooers argued that users prefer to remain in a state of safety in which new information is ignored in an attempt to save potential embarrassment or reprisal from supervisors.<ref>{{cite web|last=Mooers|first=Calvin|title=Mooers Law, or Why some Retrieval Systems are Used and Others Are not|url=http://findarticles.com/p/articles/mi_qa3633/is_199610/ai_n8749122/|work=Business Library|accessdate=25 October 2011}}</ref> |
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Mooers' law, as detailed by Mooers himself, focuses on the idea that people may not want information, as it obliges them to study the information and come to an understanding about it. In this context, people will avoid an information system ''because'' it gives them information, and the "painful and troublesome" comes from ''possessing'' the information. |
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==Out-of-context interpretation== |
==Out-of-context interpretation== |
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The more |
The more common interpretation of Mooers's law is similar to [[George Kingsley Zipf|Zipf]]'s [[principle of least effort]]. It emphasizes the amount of effort needed to use and understand an information retrieval system before the information seeker gives up; it is often paraphrased to increase the focus on the retrieval system: |
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{{quote|The more difficult and time consuming it is for a customer to use an information system, the less likely it is that he will use that information system.|J. Michael Pemberton}} |
{{quote|The more difficult and time consuming it is for a customer to use an information system, the less likely it is that he will use that information system.|J. Michael Pemberton}} |
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{{quote|Mooers' |
{{quote|Mooers's Law tells us that information will be used in direct proportion to how easy it is to obtain.|Roger K. Summit<ref name="morville"/>}} |
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In this interpretation, "painful and troublesome" comes from ''using'' the retrieval system. |
In this interpretation, "painful and troublesome" comes from ''using'' the retrieval system. |
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==See also== |
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* [[Availability heuristic]] |
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* [[Cognitive dissonance]] |
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* [[Confirmation bias]] |
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* [[Satisficing]] |
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==References== |
==References== |
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{{reflist}} |
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* |
*{{cite journal |last=Austin |first=Brice |date=June 2001 |title=Mooers' Law: In and out of Context |journal=Journal of the American Society for Information Science and Technology |volume=25 |issue=8 |pages=607–609 |doi=10.1002/asi.1114}} |
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==External links== |
==External links== |
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* [http://special.lib.umn.edu/findaid/xml/cbi00081.xml Calvin N. Mooers Papers, 1930-1992] at the [[Charles Babbage Institute]], University of Minnesota. |
* [http://special.lib.umn.edu/findaid/xml/cbi00081.xml Calvin N. Mooers Papers, 1930-1992] at the [[Charles Babbage Institute]], University of Minnesota. |
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* [http:// |
* [http://purl.umn.edu/107510 Oral history interview with Calvin N. Mooers and Charlotte D. Mooers] at the [[Charles Babbage Institute]]. Interview discusses information retrieval and programming language research from World War II through the early 1990s. |
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[[Category:Computer architecture statements]] |
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[[Category:Empirical laws]] |
[[Category:Empirical laws]] |
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[[Category: |
[[Category:Eponyms]] |
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[[Category:Information retrieval]] |
[[Category:Information retrieval evaluation]] |
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[[fr:Loi de Mooers]] |
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Latest revision as of 15:08, 23 July 2023
 | This article needs additional citations for verification. (September 2011) |
Mooers's law is a comment about the use of information retrieval systems made by the American computer scientist Calvin Mooers in 1959:
An information retrieval system will tend not to be used whenever it is more painful and troublesome for a customer to have information than for him not to have it.
Original interpretation
[edit]Mooers argued that information is at risk of languishing unused due not only on the effort required to assimilate it but also to any impliciations of the information that may conflict with the user's prior information. In learning new information, a user may end up proving their work incorrect or irrelevant. Mooers argued that users prefer to remain in a state of safety in which new information is ignored in an attempt to save potential embarrassment or reprisal from supervisors.[2]
Out-of-context interpretation
[edit]The more common interpretation of Mooers's law is similar to Zipf's principle of least effort. It emphasizes the amount of effort needed to use and understand an information retrieval system before the information seeker gives up; it is often paraphrased to increase the focus on the retrieval system:
The more difficult and time consuming it is for a customer to use an information system, the less likely it is that he will use that information system.
— J. Michael Pemberton
Mooers's Law tells us that information will be used in direct proportion to how easy it is to obtain.
— Roger K. Summit[1]
In this interpretation, "painful and troublesome" comes from using the retrieval system.
See also
[edit]References
[edit]- ^ a b Peter Morville (2005). Ambient findability. O'Reilly Series. Marketing/Technology & Society (illustrated ed.). O'Reilly Media. p. 44. ISBN 978-0-596-00765-2.
- ^ Mooers, Calvin. "Mooers Law, or Why some Retrieval Systems are Used and Others Are not". Business Library. Retrieved 25 October 2011.
- Austin, Brice (June 2001). "Mooers' Law: In and out of Context". Journal of the American Society for Information Science and Technology. 25 (8): 607–609. doi:10.1002/asi.1114.
External links
[edit]- Calvin N. Mooers Papers, 1930-1992 at the Charles Babbage Institute, University of Minnesota.
- Oral history interview with Calvin N. Mooers and Charlotte D. Mooers at the Charles Babbage Institute. Interview discusses information retrieval and programming language research from World War II through the early 1990s.