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{{Short description|Comment about usage of information retrieval}}
{{For|the observation regarding integrated circuits|Moore's law}}
{{For|the observation regarding integrated circuits|Moore's law}}
{{Refimprove|date=September 2011}}
{{Refimprove|date=September 2011}}


'''Mooers's law''' is an empirical observation of behavior made by American [[computer scientist]] [[Calvin Mooers]] in 1959. The observation is made in relation to [[information retrieval]] and the interpretation of the observation is used commonly throughout the information profession both within and outside its original context.
'''Mooers's law''' is a comment about the use of [[information retrieval]] systems made by the American [[computer scientist]] [[Calvin Mooers]] in 1959:


{{quote|An information retrieval system will tend not to be used whenever it is more painful and troublesome for a customer to have information than for him not to have it.|[[Calvin Mooers]]<ref name="morville">{{cite book|url=https://books.google.com/books?id=xJNLJXXbhusC&printsec=frontcover&dq=isbn:9780596007652&hl=en&sa=X&ei=qvWhT5DfHITs2QX1rNzPCA&ved=0CDAQ6AEwAA#v=onepage&q=mooers'%20law&f=false |title= Ambient findability |series= O'Reilly Series. Marketing/Technology & Society |author= Peter Morville |edition= illustrated |publisher= O'Reilly Media |year= 2005 |page= 44|isbn= 978-0-596-00765-2}}</ref>}}
{{quote|An information retrieval system will tend not to be used whenever it is more painful and troublesome for a customer to have information than for him not to have it.|[[Calvin Mooers]]<ref name="morville">{{cite book|url=https://books.google.com/books?id=xJNLJXXbhusC |title= Ambient findability |series= O'Reilly Series. Marketing/Technology & Society |author= Peter Morville |edition= illustrated |publisher= O'Reilly Media |year= 2005 |page= 44|isbn= 978-0-596-00765-2}}</ref>}}


==Original interpretation==
==Original interpretation==


Mooers argued that information is at risk of languishing unused due not only on the effort required to assimilate it but also to any fallout that could arise from the discovery of information that conflicts with the user's personal, academic or corporate interests. In interacting with new information, a user runs the risk of proving their work incorrect or even irrelevant. Instead, Mooers argued, users prefer to remain in a state of safety in which new arguments are ignored in an attempt to save potential embarrassment or reprisal from supervisors.<ref>{{cite web|last=Mooers|first=Calvin|title=Mooers Law, or Why some Retrieval Systems are Used and Others Are not|url=http://findarticles.com/p/articles/mi_qa3633/is_199610/ai_n8749122/|work=Business Library|accessdate=25 October 2011}}</ref>
Mooers argued that information is at risk of languishing unused due not only on the effort required to assimilate it but also to any impliciations of the information that may conflict with the user's prior information. In learning new information, a user may end up proving their work incorrect or irrelevant. Mooers argued that users prefer to remain in a state of safety in which new information is ignored in an attempt to save potential embarrassment or reprisal from supervisors.<ref>{{cite web|last=Mooers|first=Calvin|title=Mooers Law, or Why some Retrieval Systems are Used and Others Are not|url=http://findarticles.com/p/articles/mi_qa3633/is_199610/ai_n8749122/|work=Business Library|accessdate=25 October 2011}}</ref>


==Out-of-context interpretation==
==Out-of-context interpretation==


The more commonly used interpretation of Mooers's law is considered to be a derivation of the [[principle of least effort]] first stated by [[George Kingsley Zipf]]. This interpretation focuses on the amount of effort that will be expended to use and understand a particular information retrieval system before the information seeker "gives up", and the law is often paraphrased to increase the focus on the retrieval system:
The more common interpretation of Mooers's law is similar to [[George Kingsley Zipf|Zipf]]'s [[principle of least effort]]. It emphasizes the amount of effort needed to use and understand an information retrieval system before the information seeker gives up; it is often paraphrased to increase the focus on the retrieval system:


{{quote|The more difficult and time consuming it is for a customer to use an information system, the less likely it is that he will use that information system.|J. Michael Pemberton}}
{{quote|The more difficult and time consuming it is for a customer to use an information system, the less likely it is that he will use that information system.|J. Michael Pemberton}}
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{{reflist}}
{{reflist}}


*{{cite journal |last=Austin |first=Brice |date=June 2001 |title=Mooers' Law: In and out of Context |journal=Journal of the American Society for Information Science and Technology |volume=25 |issue=8 |pages=607–609 |accessdate=2007-05-23 |doi=10.1002/asi.1114}}
*{{cite journal |last=Austin |first=Brice |date=June 2001 |title=Mooers' Law: In and out of Context |journal=Journal of the American Society for Information Science and Technology |volume=25 |issue=8 |pages=607–609 |doi=10.1002/asi.1114}}


==External links==
==External links==
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[[Category:Computer architecture statements]]
[[Category:Computer architecture statements]]
[[Category:Empirical laws]]
[[Category:Empirical laws]]
[[Category:Eponyms]]
[[Category:Information retrieval evaluation]]
[[Category:Information retrieval evaluation]]

Latest revision as of 15:08, 23 July 2023

Mooers's law is a comment about the use of information retrieval systems made by the American computer scientist Calvin Mooers in 1959:

An information retrieval system will tend not to be used whenever it is more painful and troublesome for a customer to have information than for him not to have it.

Original interpretation

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Mooers argued that information is at risk of languishing unused due not only on the effort required to assimilate it but also to any impliciations of the information that may conflict with the user's prior information. In learning new information, a user may end up proving their work incorrect or irrelevant. Mooers argued that users prefer to remain in a state of safety in which new information is ignored in an attempt to save potential embarrassment or reprisal from supervisors.[2]

Out-of-context interpretation

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The more common interpretation of Mooers's law is similar to Zipf's principle of least effort. It emphasizes the amount of effort needed to use and understand an information retrieval system before the information seeker gives up; it is often paraphrased to increase the focus on the retrieval system:

The more difficult and time consuming it is for a customer to use an information system, the less likely it is that he will use that information system.

— J. Michael Pemberton

Mooers's Law tells us that information will be used in direct proportion to how easy it is to obtain.

— Roger K. Summit[1]

In this interpretation, "painful and troublesome" comes from using the retrieval system.

See also

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References

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  1. ^ a b Peter Morville (2005). Ambient findability. O'Reilly Series. Marketing/Technology & Society (illustrated ed.). O'Reilly Media. p. 44. ISBN 978-0-596-00765-2.
  2. ^ Mooers, Calvin. "Mooers Law, or Why some Retrieval Systems are Used and Others Are not". Business Library. Retrieved 25 October 2011.
  • Austin, Brice (June 2001). "Mooers' Law: In and out of Context". Journal of the American Society for Information Science and Technology. 25 (8): 607–609. doi:10.1002/asi.1114.
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