International Association of Skateboard Companies: Difference between revisions
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The '''International Association of Skateboard Companies''' (IASC) is a non-profit organization that was established in [[1995]]. It's "goals are to promote skateboarding, increase participation, save its members money, and educate". It's members include skateboard manufacturers, distributers, skatepark designers and contest organisers [http://www.skateboardiasc.org/about.asp]. |
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{{Infobox organization |
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| name = International Association of Skateboard Companies |
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| formation = 1995 |
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| type = [[Trade association]] |
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| headquarters = 22431 Antonio Parkway, Suite B160-412 |
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| location = [[Rancho Santa Margarita, California|Rancho Santa Margarita]], [[California]] 92688 |
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| coords = <!-- Coordinates of location using a coordinates template --> |
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| leader_title = Executive Director |
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| leader_name = Thomas Barker |
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| website = {{url|http://theiasc.org/}} |
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| remarks = |
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}} |
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The '''International Association of Skateboard Companies''' (IASC) is a [[for-profit]] [[trade association]] that seeks to promote [[skateboarding]] as a leisure activity. Its [[board of directors]] includes representatives of a number of [[skateboarding companies]] who in turn represent a membership base of ''"skateboard manufacturers, distributors, contest organizers, ramp designers and individuals"''. |
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The IASC created the annual [[Go Skateboarding Day]].<ref name="iasc">[http://skateboardiasc.org/ Offical site of IASC]</ref> which encourages skateboarders around the world to go skateboarding, hold competitions, and generally promote skateboarding. |
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==History== |
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It's board of directors consists of [[Tod Swank]], Bod Boyle, Jim Gray, Don Brown, [[Per Welinder]], Steven Van Doren and Johnny Schillereff. |
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The IASC was established in 1995 by Jim Fitzpatrick, with the goal of promoting skateboarding, increase participation, saving its members money and educating the community about skateboarding. Its members include skateboard manufacturers, distributors, skatepark designers and contest organisers.<ref>{{Cite web |url=http://www.skateboardiasc.org/about.asp |title=IASC: About |access-date=2007-02-14 |archive-url=https://web.archive.org/web/20070221210753/http://www.skateboardiasc.org/about.asp |archive-date=2007-02-21 |url-status=dead }}</ref> |
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Its current board of directors includes representatives of [[Dwindle Distribution]], [[Sole Technology]], Wabsono International, [[Transworld Skateboarding]], [[DVS Shoes]], [[Sector 9]], Black Box, [[Nike Skateboarding]], [[Element Skateboards|Element]], [[Tum Yeto]] ([[Tod Swank]]), [[The Skateboard Mag]], [[DC Shoes]], [[Vans]] and [[Birdhouse Skateboards|Blitz Distribution]] ([[Per Welinder]]). |
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== Fight against blank skateboard decks == |
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A few months before the esablishment of the association, a meeting took place in [[Poway, California]] on [[January 29]] [[1994]]. It was attended by a small group of industry individuals, because of the fear, that a larger group could not discuss the topics seriously. One of the main factors discussed was the perceived problem of increasing blank skateboard decks sales.<ref>[http://www.dansworld.com/meeting.html Transcript of the 1994 meeting]</ref> |
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==Initiatives== |
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In November [[2006]], the IASC held its annual meeting, where the association addressed the issue of blank skateboard decks and talked about it publicly for the first time. In the meeting, which was lead by Bod Boyle, the IASC members discussed the large sales of blank skateboard decks and how it affects the skateboard industry. They concluded that, in order for the industry to survive, they must convince skateboarders to buy branded products. Shop branded skateboard decks were also deemed harmful to the industry, both, because they divert the influx of money to skateboard companies which sponsor teams and organize tours and demos.<ref>Transworld Business, [http://www.twsbiz.com/twbiz/features/article/0,21214,1562505,00.html All Together Now], 22. November 2006</ref> |
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===Go Skateboarding Day=== |
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As a result, two large mailorder retailers have discontinued blank skateboard deck sales.<ref>Transworld Business, [http://www.twsbiz.com/twbiz/industrynews/article/0,21214,1572575,00.html Active Drops Blanks], 22. December 2006</ref><ref>Transworld Business, [http://www.twsbiz.com/twbiz/features/article/0,21214,1583673,00.html South Shore Distribution To Cease Blank Sales], 30. January 2007</ref> In addition, a website called [http://aworldwithoutpros.com/ A World Without PROs] has been started by some of IASC member companies, trying to persuade skaters to buy branded products. |
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[[File:Calgary Go Skateboarding Day.jpg|300px|thumb|Skaters at a ''Go Skateboarding Day'' event in [[Calgary]], [[Canada]].]] |
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{{main|Go Skateboarding Day}} |
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The IASC established an annual ''Go Skateboarding Day'' (usually June 21 each year) to encourage skateboarders around the world to go skateboarding, hold competitions and generally promote skateboarding and to encourage non-skaters to consider buying a [[skateboard]].<ref>[http://life.time.com/culture/skateboards-and-skateboarding-photos-1965/#1 ''LIFE Goes Skateboarding, 1965''] {{Webarchive|url=https://web.archive.org/web/20130112081721/http://life.time.com/culture/skateboards-and-skateboarding-photos-1965/#1 |date=2013-01-12 }} by Bill Eppridge ([[Time (magazine)|Time magazine]] - LIFE)</ref> |
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The February issue of Transworld Business Magazine, came with a supplement from the IASC called ''Under Fire: A special report on the skate hardgoods market'', which can be seen here [http://www.theskateboardindustry.com/tsi/article.aspx?ID=263] or here [http://www.twsbiz.com/twbiz/features/article/0,21214,1589602,00.html]. Following the release of the publication, there was an another meeting in the [[ASR]].<ref>Transworld Business, [http://www.twsbiz.com/twbiz/industrynews/article/0,21214,1586512,00.html IASC Takes Action To Bolster Skateboarding's Health], 6. February 2007</ref> |
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=== |
===Anti-blank-deck campaign=== |
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In part, the initial establishment of the association was prompted by industry concerns about the sale of blank (un-[[brand]]ed) [[Skateboard#Deck|skateboard decks]]. In 1994, during the months before the establishment of the association, representatives of various [[skateboarding companies]] met to discuss their concerns. In particular, companies were concerned about the proliferation of un-branded decks for sale in skate shops and other retail outlets that had not been produced by one of the major skate brands. These decks carried no logos or associated designs and were produced by manufacturers that (according to the companies) did not contribute to the [[skateboarding sponsorship|sponsorship of skateboarders]], venues or events.<ref>[http://www.dansworld.com/meeting.html Transcript of Meeting] (29 January 1994, [[Poway, California]])</ref> The association was officially established the following year. |
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In response to the ''A World Without PROs'' website, the [http://www.aworldwithoutceos.com/ A World Without CEOs] was created, which displays constrasting views on the subject and also has an unoffical list of companies and skateboarders that support it. |
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In 2007, the IASC released a report, produced in conjunction with [[Transworld Skateboarding]] titled, ''Under Fire: A special report on the skate hard-goods market''.<ref name=stratford>[http://everythingskateboardingmagazine.blogspot.com.au/2012/01/under-fire-five-years-later.html ''"Under Fire" Five Years Later: Happy Anniversary IASC''] by Bud Stratford (Everything Skateboarding, January 2012)</ref> In it, the IASC detailed the impact of blank deck sales on the wider industry and encouraged skaters to only buy and ride branded decks and to wear branded clothing at competitions. The IASC also resolved to encourage media outlets to only publish stories with images that included skaters supporting their sponsors' brands.<ref name=stratford/> |
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The following are it's main charges[http://www.aworldwithoutceos.com/hypocrites.html]: |
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Blitz Distribution, an IASC member company, established ''www.aworldwithoutpros.com'' to support the campaign. A number of skaters and industry representatives established ''www.aworldwithoutceos.com'' as a direct counter-argument to the claims made by the IASC. Both sites have since been taken down. |
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*Many members buy their skateboard decks from the same source as blank decks, |
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As a result of the campaign, a number of manufacturers discontinued direct sale of blank decks (though a number continued to supply IASC member companies). |
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*The IASC asks skateboarders to support pros, but doesn't care about American workers |
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===Liability laws=== |
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*The fight against blanks is in reality a fight against profit margins and this ignores the negative affects that the IASC members have on small skateshops when they sell boards to chainstores that undercut the profits of skateshops |
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During the late-1990s, founding director Jim Fitzpatrick and the IASC campaigned for [[reform]] of [[California]]'s [[public liability]] laws as they pertained to skateboarding in particular. The campaign was successful and laws were changed in 1997 to introduce liability limits.<ref>[https://books.google.com/books?id=NxembYuScL8C&dq ''The Skateboard: The Good, The Rad, and the Gnarly''] by Ben Marcus & Lucia Daniella Griggi (MVP Books, 2011)</ref> |
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The only skateboard hardgoods company outside IASC that has publicly stated its oppinion is Consolidated Skateboards. They released an advertisment through their ''Don't Do it Army'', that suggests that big skateboard hardgoods companies should stop selling their products to large [[shopping mall]]s and [[chain store]]s, that are a big competition for the smaller 'core' skateshops.<ref>[http://www.dontdoitarmy.com/images/letsmakeadeal.consolidated.gif Don't Do it Army's advertisment]</ref> |
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== |
===Just One Board=== |
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<references/> |
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In 2012, the IASC and the ''Go Skateboarding Foundation'' (established by the IASC to run ''Go Skateboarding Day'') launched the [[non-profit]] ''Just One Board'' initiative.<ref>[http://business.transworld.net/100295/news/just-one-board-makes-its-mark-on-go-skateboarding-day/ ''Just One Board Makes Its Mark On Go Skateboarding Day''] by Kelli Hargrove ([[Transworld Skateboarding]], 13 June 2012)</ref> ''Just One Board'' seeks to collect used skateboards and refurbish them for distribution to [[underprivileged children]].<ref>[http://nextupfoundation.com/2012/next-up-receives-50-complete-skateboards-from-just-one-board/ ''Next Up receives 50 complete skateboards from Just One Board''] (Next Up Foundation, 5 November 2012)</ref> |
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==References== |
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{{reflist|2}} |
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== External links == |
== External links == |
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{{Skateboarding}} |
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[[Category:Skateboarding]] |
[[Category:Skateboarding organizations]] |
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Latest revision as of 16:15, 28 July 2023
| Formation | 1995 |
|---|---|
| Type | Trade association |
| Headquarters | 22431 Antonio Parkway, Suite B160-412 |
| Location |
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Executive Director | Thomas Barker |
| Website | theiasc |
The International Association of Skateboard Companies (IASC) is a for-profit trade association that seeks to promote skateboarding as a leisure activity. Its board of directors includes representatives of a number of skateboarding companies who in turn represent a membership base of "skateboard manufacturers, distributors, contest organizers, ramp designers and individuals".
History
[edit]The IASC was established in 1995 by Jim Fitzpatrick, with the goal of promoting skateboarding, increase participation, saving its members money and educating the community about skateboarding. Its members include skateboard manufacturers, distributors, skatepark designers and contest organisers.[1]
Its current board of directors includes representatives of Dwindle Distribution, Sole Technology, Wabsono International, Transworld Skateboarding, DVS Shoes, Sector 9, Black Box, Nike Skateboarding, Element, Tum Yeto (Tod Swank), The Skateboard Mag, DC Shoes, Vans and Blitz Distribution (Per Welinder).
Initiatives
[edit]Go Skateboarding Day
[edit]
The IASC established an annual Go Skateboarding Day (usually June 21 each year) to encourage skateboarders around the world to go skateboarding, hold competitions and generally promote skateboarding and to encourage non-skaters to consider buying a skateboard.[2]
Anti-blank-deck campaign
[edit]In part, the initial establishment of the association was prompted by industry concerns about the sale of blank (un-branded) skateboard decks. In 1994, during the months before the establishment of the association, representatives of various skateboarding companies met to discuss their concerns. In particular, companies were concerned about the proliferation of un-branded decks for sale in skate shops and other retail outlets that had not been produced by one of the major skate brands. These decks carried no logos or associated designs and were produced by manufacturers that (according to the companies) did not contribute to the sponsorship of skateboarders, venues or events.[3] The association was officially established the following year.
In 2007, the IASC released a report, produced in conjunction with Transworld Skateboarding titled, Under Fire: A special report on the skate hard-goods market.[4] In it, the IASC detailed the impact of blank deck sales on the wider industry and encouraged skaters to only buy and ride branded decks and to wear branded clothing at competitions. The IASC also resolved to encourage media outlets to only publish stories with images that included skaters supporting their sponsors' brands.[4]
Blitz Distribution, an IASC member company, established www.aworldwithoutpros.com to support the campaign. A number of skaters and industry representatives established www.aworldwithoutceos.com as a direct counter-argument to the claims made by the IASC. Both sites have since been taken down.
As a result of the campaign, a number of manufacturers discontinued direct sale of blank decks (though a number continued to supply IASC member companies).
Liability laws
[edit]During the late-1990s, founding director Jim Fitzpatrick and the IASC campaigned for reform of California's public liability laws as they pertained to skateboarding in particular. The campaign was successful and laws were changed in 1997 to introduce liability limits.[5]
Just One Board
[edit]In 2012, the IASC and the Go Skateboarding Foundation (established by the IASC to run Go Skateboarding Day) launched the non-profit Just One Board initiative.[6] Just One Board seeks to collect used skateboards and refurbish them for distribution to underprivileged children.[7]
References
[edit]- ^ "IASC: About". Archived from the original on 2007-02-21. Retrieved 2007-02-14.
- ^ LIFE Goes Skateboarding, 1965 Archived 2013-01-12 at the Wayback Machine by Bill Eppridge (Time magazine - LIFE)
- ^ Transcript of Meeting (29 January 1994, Poway, California)
- ^ a b "Under Fire" Five Years Later: Happy Anniversary IASC by Bud Stratford (Everything Skateboarding, January 2012)
- ^ The Skateboard: The Good, The Rad, and the Gnarly by Ben Marcus & Lucia Daniella Griggi (MVP Books, 2011)
- ^ Just One Board Makes Its Mark On Go Skateboarding Day by Kelli Hargrove (Transworld Skateboarding, 13 June 2012)
- ^ Next Up receives 50 complete skateboards from Just One Board (Next Up Foundation, 5 November 2012)