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{{refimprove|article|date=December 2014}}
{{More citations needed|article|date=December 2014}}
{{Infobox Beverage
{{Infobox Beverage
|name= Polar Ice
|name = Polar Ice
|image= [[Image:Polar ice 0551.JPG|thumb|Polar Ice 750ml]]
|image = Polar Ice Vodka Bottle.jpg
|caption = Polar Ice Vodka Bottle 750ml
|abv = 40%
|abv = 40%
|type= [[Vodka]]
|type = [[Vodka]]
|manufacturer= [[Corby Distilleries Limited]]
|manufacturer = [[Corby Distilleries Limited]]
|origin= [[Canada]]
|origin = [[Canada]]
|introduced= ca. 1984
|introduced = ca. 1984
|discontinued=
|discontinued =
|proof= 80
|proof = 80
|related= [[List of vodkas]]
|related = [[List of vodkas]]
}}
}}
'''Polar Ice''' is a [[Canadian]] [[vodka]] produced by [[Corby Distilleries]] Ltd.<ref>{{cite web|url=http://corby.ca/brands/PolarIce|title=Portfolio - Corby Spirit and Wine Limited|website=Corby.ca|access-date=8 April 2019}}</ref> Produced from Canadian corn, it is quadruple-[[Distilled beverage|distilled]],<ref name="auto">{{cite web|url=https://polarice.ca/our-spirits/polar-ice-vodka/|title=Polar Ice Vodka|first=Polar Ice|last=Vodka|website=Polar Ice Vodka|access-date=8 April 2019}}</ref> which vendors claim rids it of microscopic impurities and gives it a smoother taste.<ref>{{cite web|url=http://bevtalk.com/multiple-distillations|title=What does 3, 4, 5, 20 times distilled mean and why is it necessary? – BevTalk|website=Bevtalk.com|access-date=8 April 2019}}</ref> It is an 80 [[Proof (alcohol)|proof]] spirit.<ref name="auto"/> The product line includes various sizes and bottles (plastic and glass) of Polar Ice Vodka (40% alc./vol), Polar Ice Vodka Arctic Extreme (45% alc./vol) and Polar Ice Vodka Ontario Peach.<ref>{{cite web|url=https://www.lcbo.com/webapp/wcs/stores/servlet/SearchDisplay?sType=SimpleSearch&beginIndex=0&pageSize=12&catalogId=10051&langId=-1&showResultsPage=true&storeId=10203&searchTerm=polar+ice+vodka|title=Search Results|website=Lcbo.com|access-date=8 April 2019}}</ref><ref>{{cite web|url=https://polarice.ca/our-spirits/|title=Our Spirits|first=Polar Ice|last=Vodka|website=Polar Ice Vodka|access-date=8 April 2019}}</ref> It is sold across Canada and in some cities in the [[United States of America]].
'''Polar Ice''' is a [[Canadian]] [[vodka]] produced by [[Corby Distilleries]] Ltd. Produced from Canadian wheat, it is quadruple [[Distilled beverage|distilled]], which its vendors claim rids the vodka of microscopic impurities.{{citation needed|date=December 2014}} The vodka is an eighty [[Proof (alcohol)|proof]] spirit. It is available unflavoured, and in berry and maple flavours.


==History==
==Awards==
'''San Francisco World Spirits Competition'''<br>
:2015: Gold Medal - Polar Ice Vodka <ref>{{cite web|url=http://sfspiritscomp.com/wp-content/uploads/2018/01/2015_ResultsByBrand-1.pdf|title=2015 MEDAL WINNERS : SORTED BY BRAND|website=Sfspiritscomp.com|access-date=8 April 2019}}</ref>
:2017: Double Gold Metal - Polar Ice 90 North Vodka <ref name="sfspiritscomp.com">{{cite web|url=http://sfspiritscomp.com/wp-content/uploads/2018/06/S17-Results-by-BRAND.pdf|title=2017 MEDAL WINNERS : SORTED BY BRAND|website=Sfspiritscomp.com|access-date=8 April 2019}}</ref> Silver Medal - Polar Ice Vodka <ref name="sfspiritscomp.com"/>
:2018: Double Gold Medal - Polar Ice Arctic Extreme Vodka <ref>{{cite web|url=http://sfspiritscomp.com/wp-content/uploads/2018/06/S18_Results_by_BRAND.pdf|title=2018 MEDAL WINNERS : SORTED BY BRAND|website=Sfspiritscomp.com|access-date=8 April 2019}}</ref>
:2019: Double Gold Medal - Polar Ice Arctic Extreme Vodka


'''International Wine & Spirit Competition'''<br>
:2017: Silver – Polar Ice Vodka <ref name="iwsc.net1">{{cite web|url=https://www.iwsc.net/result/search/2017|title=IWSC 2017 Search Winners|website=IWSC International Wine & Spirit Competition|access-date=8 April 2019}}</ref> Silver Outstanding - Polar Ice 90 North Vodka <ref name="iwsc.net1"/>
:2018: Silver Outstanding - Polar Ice Arctic Extreme Vodka<ref name="iwsc.net">{{cite web|url=https://www.iwsc.net/result/search/2018|title=IWSC 2018 Search Winners|website=IWSC International Wine & Spirit Competition|access-date=8 April 2019}}</ref> Silver - Flavored Vodka - Polar Ice Ontario Peach Vodka <ref name="iwsc.net"/> Silver - Polar Ice Vodka <ref name="iwsc.net"/>


'''International Spirits Challenge'''<br>
:2017: Silver- Polar Ice 90 North <ref>{{cite web|url=https://internationalspiritschallenge.com/internationalspiritschallenge2019/en/all-results|title=International Spirits Challenge 2019 - All results|first=Agile|last=Media|website=Internationalspiritschallenge.com |access-date=8 April 2019}}</ref>
:2018: Silver - Polar Ice Vodka <ref>{{cite web|url=https://internationalspiritschallenge.com/internationalspiritschallenge2019/en/2018-results|title=International Spirits Challenge 2019 - 2018 Results|first=Agile|last=Media|website=Internationalspiritschallenge.com |access-date=8 April 2019}}</ref>


'''SIP Awards'''<br>
The POLAR ICE™ Vodka brand was developed in the early 1980’s by McGuinness Distillers Ltd., then a division of Nabisco Canada. Nabisco Canada was a large packaged goods company and used McGuinness as a training ground for executives that Nabisco viewed as having high potential. This resulted in an influx of highly talented marketing executives into the company.
:2017: Platinum - Polar Ice 90* North <ref name="sipawards.com1">{{cite web|url=https://sipawards.com/content/results/sipawards2017results.pdf|title=SIP Awards 2017 Results|website=Sipawards.com|access-date=8 April 2019}}</ref> Silver - Polar Ice <ref name="sipawards.com1"/>
:2018: Consumer Choice Award – Polar Ice Vodka <ref name="sipawards.com">{{cite web|url=https://sipawards.com/content/results/sipawards2018results.pdf|title=SIP Awards 2018 Results|website=Sipawards.com|access-date=8 April 2019}}</ref> Silver - Polar Ice Vodka <ref name="sipawards.com"/> Gold - Polar Ice Arctic Extreme <ref name="sipawards.com"/>


'''The Spirit Business: Global Vodka Masters'''<br>

:2017: Master - Polar Ice 90° North <ref name="thespiritsbusiness.com1">{{cite web|url=https://www.thespiritsbusiness.com/2017/10/the-vodka-masters-2017-results/|title=The Vodka Masters 2017 results|website=Thespiritsbusiness.com|date=5 October 2017 |access-date=8 April 2019}}</ref> Gold - Polar Ice Vodka <ref name="thespiritsbusiness.com1"/>
As McGuinness was being managed on a “harvest” rather than an “invest” strategy, the McGuinness executives lacked large advertising budgets and recognized that innovative product and packaging ideas were the only way to differentiate their brands in a cluttered, highly regulated marketplace. As a result the company became know in the eighties for its innovative new products program.<ref>Hiram Walker-Allied Vintners Ambassador Magazine - Issue No. 14, August 1988</ref>
:2018: Silver - Polar Ice Vodka <ref name="thespiritsbusiness.com">{{cite web|url=https://www.thespiritsbusiness.com/2018/10/the-vodka-masters-2018-results/|title=The Vodka Masters 2018 results|website=Thespiritsbusiness.com|date=October 2018 |access-date=8 April 2019}}</ref> Gold - Polar Ice Arctic Extreme <ref name="thespiritsbusiness.com"/> Gold – Polar Ice Peach <ref name="thespiritsbusiness.com"/>


In 1984 Michael Simeone, then Vice President of Marketing at McGuinness, turned his attention to the vodka category. At the time the vodka category in Canada was dominated by domestically produced, pseudo-Russian brands, all of which were identically priced. The only premium-priced vodka was the market leader, Smirnoff.


Simeone recognized that to stand out in this category an entirely different approach was needed. From research Simeone knew that the serious vodka drinker stored their vodka in the freezer and consumed it straight. Simeone reasoned that if he could develop a product designed to appeal specifically to these vodka aficionados, the more casual vodka consumers would eventually follow them to the brand.<ref>Marketing Magazine - September 1985</ref>


This gave birth to the POLAR ICE Vodka positioning statement – “The first vodka specially developed for exceptionally pure, smooth taste when served frozen”. This statement appeared prominently on the front of every bottle.

[[File:PIVbear1.JPG|thumb|left|POLAR ICE Vodka bear]]
The package had to communicate the brand’s premium quality, convey the brand’s unique positioning and stand out from all the other vodkas. Simeone’s idea was a premium black, opaque bottle - a first in Canada - with a simple, white polar bear logo. The final package design was done by Derek Timmerman of Timmerman and Associates.


Equally importantly, the product in the bottle had to deliver on the marketing promise. Simeone turned to Michael Delevante, the company’s Technical Services Manager and his team. Delevante developed an exceptional vodka by doing two things. First he took the “heart” of the standard distillation process and redistilled it in a pot still. Pot stills were typically used to produce high end products such as cognac. Second, although by law in Canada all vodkas had to be charcoal filtered, Delevante reasoned that sometimes charcoal filtering can leave a slight aftertaste. Since his product was already exceptionally pure, he ensured that just the barest minimum of charcoal needed to meet the legal requirement was used. This resulted in a product that was exceptionally pure, smooth and clean tasting.<ref>McGuinness - A Pictorial Review 1905-1988 - published in 1988</ref>

POLAR ICE Vodka was launched in Canada in October, 1984, at a price that made it the most expensive vodka in Canada. Despite little advertising and initial concerns that consumers would not accept either an opaque bottle or the super premium pricing, POLAR ICE Vodka became an immediate success.


In 1987 Corby Distilleries Ltd. purchased McGuinness Distillers and took control over marketing and sales for all McGuinness products, including POLAR ICE Vodka. Corby made the changes that have resulted in the product that is on the market today.

==Awards==
*Double Gold Medal Winner - the [[San Francisco World Spirits Competition]] 2003<ref>http://sfspiritscomp.com/pdf/2003_SpiritsClass.pdf</ref>
* Arctic Berry - Silver Medal Winner - the San Francisco World Spirits Competition 2008<ref name=spirits2008>http://sfspiritscomp.com/pdf/2008_SpiritsClass.pdf</ref>
* Northern Maple - Gold Medal Winner by the Beverage Testing Institute 2008, Gold Medal Winner by the San Francisco World Spirits Competition 2008<ref name=spirits2008/>


==References==
==References==
{{reflist}}
{{Reflist}}

==External links==
* {{official website|http://www.polarice.ca}}
* [http://www.corby.ca Corby Distilleries Limited]


{{Vodkas}}
{{DEFAULTSORT:Polar Ice Vodka}}
{{DEFAULTSORT:Polar Ice Vodka}}
[[Category:Canadian brands]]
[[Category:Canadian brands]]
[[Category:Canadian vodkas]]
[[Category:Canadian vodkas]]


{{distilled-beverage-stub}}
{{distilled-beverage-stub}}

Latest revision as of 22:12, 30 July 2023

Polar Ice
Polar Ice Vodka Bottle 750ml
TypeVodka
ManufacturerCorby Distilleries Limited
Country of origin Canada
Introducedca. 1984
Alcohol by volume 40%
Proof (US)80
Related productsList of vodkas
Websitewww.polarice.ca Edit this on Wikidata

Polar Ice is a Canadian vodka produced by Corby Distilleries Ltd.[1] Produced from Canadian corn, it is quadruple-distilled,[2] which vendors claim rids it of microscopic impurities and gives it a smoother taste.[3] It is an 80 proof spirit.[2] The product line includes various sizes and bottles (plastic and glass) of Polar Ice Vodka (40% alc./vol), Polar Ice Vodka Arctic Extreme (45% alc./vol) and Polar Ice Vodka Ontario Peach.[4][5] It is sold across Canada and in some cities in the United States of America.

Awards

[edit]

San Francisco World Spirits Competition

2015: Gold Medal - Polar Ice Vodka [6]
2017: Double Gold Metal - Polar Ice 90 North Vodka [7] Silver Medal - Polar Ice Vodka [7]
2018: Double Gold Medal - Polar Ice Arctic Extreme Vodka [8]
2019: Double Gold Medal - Polar Ice Arctic Extreme Vodka

International Wine & Spirit Competition

2017: Silver – Polar Ice Vodka [9] Silver Outstanding - Polar Ice 90 North Vodka [9]
2018: Silver Outstanding - Polar Ice Arctic Extreme Vodka[10] Silver - Flavored Vodka - Polar Ice Ontario Peach Vodka [10] Silver - Polar Ice Vodka [10]

International Spirits Challenge

2017: Silver- Polar Ice 90 North [11]
2018: Silver - Polar Ice Vodka [12]

SIP Awards

2017: Platinum - Polar Ice 90* North [13] Silver - Polar Ice [13]
2018: Consumer Choice Award – Polar Ice Vodka [14] Silver - Polar Ice Vodka [14] Gold - Polar Ice Arctic Extreme [14]

The Spirit Business: Global Vodka Masters

2017: Master - Polar Ice 90° North [15] Gold - Polar Ice Vodka [15]
2018: Silver - Polar Ice Vodka [16] Gold - Polar Ice Arctic Extreme [16] Gold – Polar Ice Peach [16]

References

[edit]
  1. ^ "Portfolio - Corby Spirit and Wine Limited". Corby.ca. Retrieved 8 April 2019.
  2. ^ a b Vodka, Polar Ice. "Polar Ice Vodka". Polar Ice Vodka. Retrieved 8 April 2019.
  3. ^ "What does 3, 4, 5, 20 times distilled mean and why is it necessary? – BevTalk". Bevtalk.com. Retrieved 8 April 2019.
  4. ^ "Search Results". Lcbo.com. Retrieved 8 April 2019.
  5. ^ Vodka, Polar Ice. "Our Spirits". Polar Ice Vodka. Retrieved 8 April 2019.
  6. ^ "2015 MEDAL WINNERS : SORTED BY BRAND" (PDF). Sfspiritscomp.com. Retrieved 8 April 2019.
  7. ^ a b "2017 MEDAL WINNERS : SORTED BY BRAND" (PDF). Sfspiritscomp.com. Retrieved 8 April 2019.
  8. ^ "2018 MEDAL WINNERS : SORTED BY BRAND" (PDF). Sfspiritscomp.com. Retrieved 8 April 2019.
  9. ^ a b "IWSC 2017 Search Winners". IWSC International Wine & Spirit Competition. Retrieved 8 April 2019.
  10. ^ a b c "IWSC 2018 Search Winners". IWSC International Wine & Spirit Competition. Retrieved 8 April 2019.
  11. ^ Media, Agile. "International Spirits Challenge 2019 - All results". Internationalspiritschallenge.com. Retrieved 8 April 2019.
  12. ^ Media, Agile. "International Spirits Challenge 2019 - 2018 Results". Internationalspiritschallenge.com. Retrieved 8 April 2019.
  13. ^ a b "SIP Awards 2017 Results" (PDF). Sipawards.com. Retrieved 8 April 2019.
  14. ^ a b c "SIP Awards 2018 Results" (PDF). Sipawards.com. Retrieved 8 April 2019.
  15. ^ a b "The Vodka Masters 2017 results". Thespiritsbusiness.com. 5 October 2017. Retrieved 8 April 2019.
  16. ^ a b c "The Vodka Masters 2018 results". Thespiritsbusiness.com. October 2018. Retrieved 8 April 2019.


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