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{{Short description|English clothing brand}}
{{Infobox company | name = Musto | logo = [[Image:Musto logo.jpg]]| type = | genre = Clothing manufacturer | fate = | predecessor = | successor = | foundation = 1965 | founder = Keith Musto | defunct = | location_city = Essex | location_country = United Kingdom | location = | locations = | area_served = | key_people = | industry = | products = | production = | services = | revenue = £24m (2005) | operating_income = | net_income = | aum = | assets = | equity = | owner = Musto family & Peter Byrom | num_employees = | parent = | divisions = | subsid = | homepage = http://www.musto.com | footnotes = | intl = }}
{{Infobox company | name = Musto | logo = [[Image:Musto logo.jpg]]| type = | genre = Clothing manufacturer | fate = | predecessor = | successor = | foundation = 1964 | founder = Keith Musto | defunct = | location_city = London | location_country = United Kingdom | location = | locations = | area_served = | key_people = | industry = | products = | production = | services = | revenue = £24m (2005) | operating_income = | net_income = | aum = | assets = | equity = | owner = [[Canadian Tire]] | num_employees = | parent = | divisions = | subsid = | homepage = {{URL|www.musto.com}} | footnotes = | intl = }}


'''Musto''' is a clothing brand based in England. The brand was established in 1965 by [[Keith Musto]], a British Olympic sailor and engineer. Musto sells [[sailing]] clothes, equestrian clothing, [[shooting]] apparel and lifestyle outdoor clothing.<ref name=telegraph>{{cite news|url=http://www.telegraph.co.uk/finance/2927555/Its-the-Musto-have-brand.html|title=It's the Musto have brand|last=Hall|first=James|date=4 December 2005|work=Daily Telegraph|accessdate=2009-07-12}}</ref>
'''Musto''' is a clothing brand based in England, with its headquarters at International House, St Katherine's Way, London E1W 1UN.<ref>{{cite web |title=MUSTO LIMITED overview |url=https://find-and-update.company-information.service.gov.uk/company/01004420 |website=GOV.UK |publisher=Companies House |access-date=6 May 2022}}</ref> The brand was established in 1964 by [[Keith Musto]], a British Olympic sailor and engineer. Musto sells [[sailing]] clothes, equestrian clothing, [[shooting]] apparel and lifestyle outdoor clothing.<ref name=telegraph>{{cite news|url=https://www.telegraph.co.uk/finance/2927555/Its-the-Musto-have-brand.html|title=It's the Musto have brand|last=Hall|first=James|date=4 December 2005|work=Daily Telegraph|accessdate=2009-07-12}}</ref>


==History==
In 1979 Musto developed the first three layer clothing system for sailors. In 1987 the Duke of Edinburgh presented Keith Musto with the British Design Council Award for his Ocean Clothing. In 1989 Musto became the supplier to the [[RNLI]] for its offshore lifeboat crews.<ref>[http://www.musto.com/fcp/content/Heritage/heritage Musto timeline]</ref>
In 1979 Musto developed the first three-layer clothing system for sailors. In 1987 Keith Musto won the British [[Design Council]] Award for his ocean clothing. In 1989 Musto became the supplier to the [[RNLI]] for its offshore lifeboat crews.<ref>{{Cite web |url=http://www.musto.com/fcp/content/Heritage/heritage |title=Musto timeline |access-date=2010-02-19 |archive-url=https://web.archive.org/web/20110102201816/http://www.musto.com/fcp/content/Heritage/heritage |archive-date=2011-01-02 |url-status=dead }}</ref>


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In 2010 the company was granted [[Royal Warrant of Appointment (United Kingdom)|royal warrant]]s, naming them as official suppliers, from Queen Elizabeth and her husband.<ref>[http://www.boatingbusiness.com/news/musto-granted-royal-warrant Musto granted Royal warrant]{{dead link|date=February 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
Musto has sponsored British sailor [[Ellen MacArthur]]<ref>[http://www.ellenmacarthurtrust.org/index.php/supporters/view/musto/ Ellen MacArthur Trust and Musto]</ref> since 1994. They also sponsor the Vestas Sailrocket and [[Pete Goss]] and his crew on Spirit of Mystery. In [[equestrianism]], they sponsor [[Zara Phillips]],<ref>[http://www.horseandhound.co.uk/businessnews/7544/281630.html Zara Phillips to design own range of Musto clothing]</ref> [[William Fox-Pitt]], [[Kristina Cook]] and [[Matthew Wright]]. They also sponsor shooting Olympic hopeful Charlotte Kerwood.


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It worked closely with equestrian [[Zara Phillips]] to launch a jointly designed equestrian clothing range named ZP176.<ref>[http://www.musto.com/fcp/content/zara_video/content ZP176 Range launch video] {{webarchive|url=https://web.archive.org/web/20111007185759/http://www.musto.com/fcp/content/zara_video/content |date=2011-10-07 }}</ref>
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In 2010 the company was granted two Royal Warrants from Her Majesty The Queen and His Royal Highness The Duke of Edinburgh.<ref>[http://www.boatingbusiness.com/news/musto-granted-royal-warrant Musto granted Royal warrant]</ref>


In 2017, Musto was acquired by Norwegian outdoor clothing maker [[Helly Hansen]],<ref>{{cite web|url=https://www.wsj.com/articles/norways-helly-hansen-nears-deal-for-u-k-s-mustosource-1508367840|title=Norway's Helly Hansen Nears Deal for U.K.'s Musto—Source|author=Ben Dummett|publisher=Wall Street Journal|date=2017-10-18|accessdate=2018-10-15}}</ref> which was then acquired in 2018 by Canadian retailer [[Canadian Tire]].<ref>{{cite web|url=https://www.cbc.ca/news/business/canadian-tire-helly-hansen-1.4656546|title=Canadian Tire buys sportswear company Helly Hansen for nearly $1B|author=Pete Evans|publisher=[[CBC News]]|date=2018-05-10|accessdate=2018-10-15}}</ref>
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They worked closely with Zara Phillips to launch a jointly designed equestrian clothing range named ZP176.<ref>[http://www.musto.com/fcp/content/zara_video/content ZP176 Range launch video]</ref>

==Sponsorship==
Musto has sponsored British sailor [[Ellen MacArthur]]<ref>{{Cite web |url=http://www.ellenmacarthurtrust.org/index.php/supporters/view/musto/ |title=Ellen MacArthur Trust and Musto |access-date=2010-02-19 |archive-url=https://web.archive.org/web/20100102033812/http://www.ellenmacarthurtrust.org/index.php/supporters/view/musto/ |archive-date=2010-01-02 |url-status=dead }}</ref> since 1994. They sponsored the Vestas Sailrocket and [[Pete Goss]] and his crew on Spirit of Mystery. Musto were the title sponsor of the [[Musto Skiff]].<ref>{{cite web|url=http://www.mustoskiff.com/reports-and-news/2016/musto-renew-title-sponsorship.html|title=MUSTO and Ovington Boats have signed a renewed contract securing MUSTO as the title sponsor of the class for the next 5 years.|publisher=Musto Skiff Class Association|date=2016-03-16|accessdate=2018-10-15}}</ref> In [[equestrianism]], they sponsor Zara Phillips,<ref>[http://www.horseandhound.co.uk/businessnews/7544/281630.html Zara Phillips to design own range of Musto clothing] {{webarchive|url=https://web.archive.org/web/20100104114447/http://www.horseandhound.co.uk/businessnews/7544/281630.html |date=2010-01-04 }}</ref> [[William Fox-Pitt]], [[Kristina Cook]] and [[Matthew Wright (equestrian)|Matthew Wright]]. They also sponsor British sports shooter [[Charlotte Kerwood]].{{Citation needed|date=October 2018}}
[[Simon Le Bon]] lead singer for [[Duran Duran]] wore Musto for The Whitbread Around the World boat race in 1985–86.

==See also==
{{Portal|Sports|Fashion}}


==References==
==References==
{{reflist}}
{{reflist}}


== External links ==
==External links==
* [http://www.musto.com/ Official Musto Clothing website]
* [http://www.musto.com/ Official Musto Clothing website]
* [http://www.twitter.com/mustoclothing Twitter news feed @mustoclothing]


[[Category:Sportswer brands]]
[[Category:Sportswear brands]]
[[Category:Clothing companies of the United Kingdom]]
[[Category:Clothing companies of the United Kingdom]]
[[Category:Sports clothing]]
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[[Category:British Royal Warrant holders]]
[[Category:Companies based in Essex]]
[[Category:Companies based in Essex]]
[[Category:Companies established in 1965]]
[[Category:British companies established in 1965]]
[[Category:Clothing companies established in 1965]]

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[[Category:British royal warrant holders]]

[[Category:Sailing equipment manufacturers]]
{{fashion-stub}}

Latest revision as of 11:15, 16 September 2023

Musto
GenreClothing manufacturer
Founded1964
FounderKeith Musto
Headquarters
London
,
United Kingdom
Revenue£24m (2005)
OwnerCanadian Tire
Websitewww.musto.com

Musto is a clothing brand based in England, with its headquarters at International House, St Katherine's Way, London E1W 1UN.[1] The brand was established in 1964 by Keith Musto, a British Olympic sailor and engineer. Musto sells sailing clothes, equestrian clothing, shooting apparel and lifestyle outdoor clothing.[2]

History

[edit]

In 1979 Musto developed the first three-layer clothing system for sailors. In 1987 Keith Musto won the British Design Council Award for his ocean clothing. In 1989 Musto became the supplier to the RNLI for its offshore lifeboat crews.[3]

In 2010 the company was granted royal warrants, naming them as official suppliers, from Queen Elizabeth and her husband.[4]

It worked closely with equestrian Zara Phillips to launch a jointly designed equestrian clothing range named ZP176.[5]

In 2017, Musto was acquired by Norwegian outdoor clothing maker Helly Hansen,[6] which was then acquired in 2018 by Canadian retailer Canadian Tire.[7]

Sponsorship

[edit]

Musto has sponsored British sailor Ellen MacArthur[8] since 1994. They sponsored the Vestas Sailrocket and Pete Goss and his crew on Spirit of Mystery. Musto were the title sponsor of the Musto Skiff.[9] In equestrianism, they sponsor Zara Phillips,[10] William Fox-Pitt, Kristina Cook and Matthew Wright. They also sponsor British sports shooter Charlotte Kerwood.[citation needed] Simon Le Bon lead singer for Duran Duran wore Musto for The Whitbread Around the World boat race in 1985–86.

See also

[edit]

References

[edit]
  1. ^ "MUSTO LIMITED overview". GOV.UK. Companies House. Retrieved 6 May 2022.
  2. ^ Hall, James (4 December 2005). "It's the Musto have brand". Daily Telegraph. Retrieved 2009-07-12.
  3. ^ "Musto timeline". Archived from the original on 2011-01-02. Retrieved 2010-02-19.
  4. ^ Musto granted Royal warrant[permanent dead link‍]
  5. ^ ZP176 Range launch video Archived 2011-10-07 at the Wayback Machine
  6. ^ Ben Dummett (2017-10-18). "Norway's Helly Hansen Nears Deal for U.K.'s Musto—Source". Wall Street Journal. Retrieved 2018-10-15.
  7. ^ Pete Evans (2018-05-10). "Canadian Tire buys sportswear company Helly Hansen for nearly $1B". CBC News. Retrieved 2018-10-15.
  8. ^ "Ellen MacArthur Trust and Musto". Archived from the original on 2010-01-02. Retrieved 2010-02-19.
  9. ^ "MUSTO and Ovington Boats have signed a renewed contract securing MUSTO as the title sponsor of the class for the next 5 years". Musto Skiff Class Association. 2016-03-16. Retrieved 2018-10-15.
  10. ^ Zara Phillips to design own range of Musto clothing Archived 2010-01-04 at the Wayback Machine
[edit]
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