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'''Kola Shaler''' is a [[cola]] [[soft drink]] manufactured in [[Nicaragua]], invented by David Robleto Alemán in 1904.<ref name=":0">{{Cite web |title=Kola Shaler: Bebida nostálgica |url=https://www.estrategiaynegocios.net/especiales/lovemarks/kola-shaler-bebida-nostalgica-LVen1061930 |access-date=2022-09-07 |website=www.estrategiaynegocios.net |language=es-HN}}</ref> Today the drink is manufactured in [[Managua]] by '''Kola Shaler Industrial SA.''' Kola Shaler has been described as "one of the best pioneering companies in Nicaraguan industry" due to its longevity and continued popularity.<ref name=":0" />
'''Kola Shaler''' is a [[cola]] [[soft drink]] manufactured in [[Nicaragua]], invented by David Robleto Alemán in 1904.<ref name=":0">{{Cite web |title=Kola Shaler: Bebida nostálgica |url=https://www.estrategiaynegocios.net/especiales/lovemarks/kola-shaler-bebida-nostalgica-LVen1061930 |access-date=2022-09-07 |website=www.estrategiaynegocios.net |language=es-HN}}</ref> Today, the drink is manufactured in [[Managua]] by '''Kola Shaler Industrial SA.''' Kola Shaler has been described as one of the "pioneers" in the soft drink industry in Nicaragua due to its longevity and continued popularity.<ref name=":0" />


== History ==
== History ==
Kola Shaler was first produced in 1904 by David Robleto Alemán, in his native city of [[León, Nicaragua]].<ref name=":0" /> Robleto Alemán came up with the name "Shaler" to sound like popular soft drinks of the time, many of which had English or German names. He thought that a brand with a Spanish name couldn't compete with drinks with English or German names.<ref name=":1">{{Cite web |last=Sánchez |first=Edwin |date=July 6, 2004 |title=Después del pinol, la Kola Shaler |url=http://archivo.elnuevodiario.com.ni/nacional/146754-despues-pinol-kola-shaler/ |url-status=dead |access-date=2022-09-07 |website=El Nuevo Diario |language=es}}</ref>
Kola Shaler was launched in 1904 by David Robleto Alemán, in his native city of [[León, Nicaragua]].<ref name=":0" /> Robleto Alemán devised the name "Shaler", intending it to resonate with the popular soft drinks of the era, most of which bore English or German monikers. He believed that brands with Spanish names couldn't compete with drinks with English or German names.<ref name=":1">{{Cite web |last=Sánchez |first=Edwin |date=July 6, 2004 |title=Después del pinol, la Kola Shaler |url=http://archivo.elnuevodiario.com.ni/nacional/146754-despues-pinol-kola-shaler/ |url-status=dead |access-date=2022-09-07 |website=El Nuevo Diario |language=es |archive-date=2022-09-07 |archive-url=https://web.archive.org/web/20220907045606/http://archivo.elnuevodiario.com.ni/nacional/146754-despues-pinol-kola-shaler/ }}</ref>


In 1925, Kola Shaler moved production to Managua, the country's capital. The original Managua factory withstood one earthquake, in 1931,<ref>{{Cite web |last=Ńurinda Ramírez |first=Armando |date=November 20, 2001 |title=Recuerdos de la Vieja Managua |url=http://archivo.elnuevodiario.com.ni/variedades/79452-recuerdos-vieja-managua/ |url-status=live |access-date=2022-09-07 |website=El Nuevo Diario |language=es}}</ref> before being ultimately destroyed in the [[1972 Nicaragua earthquake|1972 Nicaraguan earthquake]], which leveled an estimated 70% of the city.<ref>{{Cite news |date=1972-12-24 |title=THOUSANDS DEAD AS QUAKES STRIKE NICARAGUAN CITY |language=en-US |work=The New York Times |url=https://www.nytimes.com/1972/12/24/archives/thousands-dead-as-quakes-strike-nicaraguan-city-capital-battered.html |access-date=2022-09-07 |issn=0362-4331}}</ref>
In 1925, Kola Shaler moved production to Managua, the country's capital. The original Managua factory withstood one earthquake, in 1931,<ref>{{Cite web |last=Ńurinda Ramírez |first=Armando |date=November 20, 2001 |title=Recuerdos de la Vieja Managua |url=http://archivo.elnuevodiario.com.ni/variedades/79452-recuerdos-vieja-managua/ |access-date=2022-09-07 |website=El Nuevo Diario |language=es}}</ref> before being ultimately destroyed in the [[1972 Nicaragua earthquake|1972 Nicaraguan earthquake]], which leveled an estimated 70% of the city.<ref>{{Cite news |date=1972-12-24 |title=THOUSANDS DEAD AS QUAKES STRIKE NICARAGUAN CITY |language=en-US |work=The New York Times |url=https://www.nytimes.com/1972/12/24/archives/thousands-dead-as-quakes-strike-nicaraguan-city-capital-battered.html |access-date=2022-09-07 |issn=0362-4331}}</ref>


After the earthquake, Aurora Robleto de Cárdenas, the daughter of the factory's founder, Robleto Alemán, worked with her husband to save the machines that weren't damaged and set up a new factory in the eastern part of Managua, where it is still running as of 2022.<ref name=":1" />
Post the earthquake, Aurora Robleto de Cárdenas, the daughter of the factory's founder, Robleto Alemán, worked with her husband to salvage the undamaged machinery and established a new factory in the eastern region of Managua. As of 2022, the factory continues to be operational..<ref name=":1" />


In July 2022, the Kola Shaler factory was recognized as a historic business by [[Reyna Rueda]], the Mayor of Managua.<ref>{{Cite news |title=Alcaldía de Managua entrega reconocimientos a negocios históricos de la capital |url=https://www.el19digital.com/articulos/ver/titulo:130818-alcaldia-de-managua-entrega-reconocimientos-a-negocios-historicos-de-la-capital |access-date=2022-09-07 |website=El 19 Digital |language=es|last1=Cerón |first1=Tania }}</ref>
In July 2022, the Kola Shaler factory was recognized as a historic business by [[Reyna Rueda]], the Mayor of Managua.<ref>{{Cite news |title=Alcaldía de Managua entrega reconocimientos a negocios históricos de la capital |url=https://www.el19digital.com/articulos/ver/titulo:130818-alcaldia-de-managua-entrega-reconocimientos-a-negocios-historicos-de-la-capital |access-date=2022-09-07 |website=El 19 Digital |language=es|last1=Cerón |first1=Tania }}</ref>


Kola Shaler ingredients are imported from England{{citation needed|date=May 2020}}. As of 2004, the drink's recipe had not changed since its inception.<ref name=":1" />
Kola Shaler ingredients are imported from England.{{citation needed|date=May 2020}} Since 2004, the drink's recipe remains the same till date.<ref name=":1" />


== Cultural impact ==
== Cultural impact ==
In 2004, the brand celebrated its 100-year anniversary. Popular Nicaraguan newspaper [[La Prensa (Managua)|La Prensa]] published a retrospective of the brand to commemorate the occasion, noting that during its production history, Kola Shaler had weathered "two earthquakes, an armed conflict, and the fierce competition of the transnational soft drink business."<ref>{{Cite web |last= |first= |date=2004-07-07 |title=Kola Shaler cumple 100 años |url=https://www.laprensani.com/2004/07/07/economia/907640-kola-shaler-cumple-100-aos |url-access=subscription |url-status=live |access-date=2022-09-07 |website=La Prensa |language=es}}</ref>
In 2004, the brand celebrated its 100-year anniversary. Popular Nicaraguan newspaper [[La Prensa (Managua)|La Prensa]] published a retrospective of the brand to commemorate the occasion, noting that during its production history, Kola Shaler had weathered "two earthquakes, an armed conflict, and the fierce competition of the transnational soft drink business."<ref>{{Cite web |last= |first= |date=2004-07-07 |title=Kola Shaler cumple 100 años |url=https://www.laprensani.com/2004/07/07/economia/907640-kola-shaler-cumple-100-aos |url-access=subscription |access-date=2022-09-07 |website=La Prensa |language=es}}</ref>


Critics have attributed the brand's continued success to nostalgia and brand loyalty, especially among [[Nicaraguan Americans|expatriate populations]] in Florida and California.<ref name=":1" />
Critics have attributed the brand's continued success to nostalgia and brand loyalty, especially among [[Nicaraguan Americans|expatriate populations]] in Florida and California.<ref name=":1" />


It has been called "the other national drink of Nicaragua, after [[pinol]] and pinolillo."<ref name=":1" />
It has been called "the other national drink of Nicaragua", after [[Pinol]] and Pinolillo."<ref name=":1" />


==External links==
==External links==

Latest revision as of 19:31, 27 September 2023

Kola Shaler
TypeCola
ManufacturerKola Shaler Industrial
Country of origin Nicaragua
Introduced1904
Related productsCoca-Cola, Pepsi

Kola Shaler is a cola soft drink manufactured in Nicaragua, invented by David Robleto Alemán in 1904.[1] Today, the drink is manufactured in Managua by Kola Shaler Industrial SA. Kola Shaler has been described as one of the "pioneers" in the soft drink industry in Nicaragua due to its longevity and continued popularity.[1]

History

[edit]

Kola Shaler was launched in 1904 by David Robleto Alemán, in his native city of León, Nicaragua.[1] Robleto Alemán devised the name "Shaler", intending it to resonate with the popular soft drinks of the era, most of which bore English or German monikers. He believed that brands with Spanish names couldn't compete with drinks with English or German names.[2]

In 1925, Kola Shaler moved production to Managua, the country's capital. The original Managua factory withstood one earthquake, in 1931,[3] before being ultimately destroyed in the 1972 Nicaraguan earthquake, which leveled an estimated 70% of the city.[4]

Post the earthquake, Aurora Robleto de Cárdenas, the daughter of the factory's founder, Robleto Alemán, worked with her husband to salvage the undamaged machinery and established a new factory in the eastern region of Managua. As of 2022, the factory continues to be operational..[2]

In July 2022, the Kola Shaler factory was recognized as a historic business by Reyna Rueda, the Mayor of Managua.[5]

Kola Shaler ingredients are imported from England.[citation needed] Since 2004, the drink's recipe remains the same till date.[2]

Cultural impact

[edit]

In 2004, the brand celebrated its 100-year anniversary. Popular Nicaraguan newspaper La Prensa published a retrospective of the brand to commemorate the occasion, noting that during its production history, Kola Shaler had weathered "two earthquakes, an armed conflict, and the fierce competition of the transnational soft drink business."[6]

Critics have attributed the brand's continued success to nostalgia and brand loyalty, especially among expatriate populations in Florida and California.[2]

It has been called "the other national drink of Nicaragua", after Pinol and Pinolillo."[2]

[edit]

References

[edit]
  1. ^ a b c "Kola Shaler: Bebida nostálgica". www.estrategiaynegocios.net (in Spanish). Retrieved 2022-09-07.
  2. ^ a b c d e Sánchez, Edwin (July 6, 2004). "Después del pinol, la Kola Shaler". El Nuevo Diario (in Spanish). Archived from the original on 2022-09-07. Retrieved 2022-09-07.
  3. ^ Ńurinda Ramírez, Armando (November 20, 2001). "Recuerdos de la Vieja Managua". El Nuevo Diario (in Spanish). Retrieved 2022-09-07.
  4. ^ "THOUSANDS DEAD AS QUAKES STRIKE NICARAGUAN CITY". The New York Times. 1972-12-24. ISSN 0362-4331. Retrieved 2022-09-07.
  5. ^ Cerón, Tania. "Alcaldía de Managua entrega reconocimientos a negocios históricos de la capital". El 19 Digital (in Spanish). Retrieved 2022-09-07.
  6. ^ "Kola Shaler cumple 100 años". La Prensa (in Spanish). 2004-07-07. Retrieved 2022-09-07.


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