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'''Avalon''' is a [[mixed-use]] development in [[Alpharetta, Georgia]]. Plans for Phase I of the {{convert|86|acre|ha|adj=on}} site include {{convert|500000|sqft|m2}} of retail, a 12-screen [[Regal Cinemas]] theater, 105,000 square foot of Class A office space over retail, 101 single-family residences and 250 luxury rental homes. The developer, North American Properties Atlanta, LTD ("NAP"), founded by [[Mark Toro]], who also owns and manages [[Atlantic Station]] in [[Atlanta]], promises "resort-level hospitality"<ref>[http://www.bizjournals.com/atlanta/print-edition/2012/02/17/alpharettas-avalon-project-snags.html?page=all "Alpharetta’s Avalon project snags first tenant", ''Atlanta Business Chronicle'', Amy Wenk, February 17, 2012]</ref> and "an experience in the timeless art of living well". |
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[[File:Avalon111321.jpg|thumb|Avalon - November 2021]] |
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'''Avalon''' is a [[mixed-use]] development in [[Alpharetta, Georgia]]. Phase I of the {{convert|86|acre|ha|adj=on}} site includes {{convert|500000|sqft|m2}} of retail space, a 12-screen [[Regal Cinemas]] theater, 105,000 square foot of Class A office space over retail, 101 single-family residences and 250 luxury rental homes. Phase I opened In October 2014 drawing shoppers away from [[North Point Mall]]. Phase II, with additional business and residential space, opened in April 2017. |
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==History== |
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The Alpharetta City Council approved the project in April 2012,<ref>[http://alpharetta.patch.com/articles/alpharetta-approves-avalon "Alpharetta Approves Avalon", ''Alpharetta Patch'', April 24, 2012]</ref> began construction on January 28, 2013, held the topping out for the project on April 23, 2014.<ref>[http://online.wsj.com/article/PR-CO-20140424-913346.html]</ref> and celebrated grand opening with multiple events October 29-November 2, 2014. <ref> [http://www.accessatlanta.com/gallery/news/local/photos-grand-opening-avalon-alpharetta/gCPFf/#6340377]</ref> |
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The site of what is now Avalon was originally to be known as Prospect Park which construction stalled on in 2008.<ref>{{cite news |title=Stalled Prospect Park to be reborn in Alpharetta |url=https://www.bizjournals.com/atlanta/print-edition/2011/06/10/Stalled-Prospect-Park-to-be-reborn.html |access-date=23 June 2022 |work=Atlanta Business Chronicle |publisher=Atlanta Business Chronicle}}</ref> In 2011 the site was sold to North American Properties Atlanta (also known as "NAP"), who also owns and manages [[Atlantic Station, Atlanta|Atlantic Station]] in [[Atlanta]].<ref>[http://www.bizjournals.com/atlanta/print-edition/2012/02/17/alpharettas-avalon-project-snags.html?page=all "Alpharetta's Avalon project snags first tenant", ''Atlanta Business Chronicle'', Amy Wenk, February 17, 2012]</ref> and "an experience in the timeless art of living well". |
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The Alpharetta City Council approved Phase II on October 28, 2014. |
The Alpharetta City Council approved the project in April 2012,<ref>[http://alpharetta.patch.com/articles/alpharetta-approves-avalon "Alpharetta Approves Avalon", ''Alpharetta Patch'', April 24, 2012]</ref> began construction on January 28, 2013, held the topping out for the project on April 23, 2014, and celebrated grand opening with multiple events October 29-November 2, 2014.<ref>[http://www.accessatlanta.com/gallery/news/local/photos-grand-opening-avalon-alpharetta/gCPFf/#6340377 "AJC.com" "Grand Opening of Avalon in Alpharetta" October 30, 2014]</ref> Alpharetta City Council approved Phase II on October 28, 2014.<ref>[http://northfulton.com/stories/Alpharetta-approves-Avalon-Phase-II,63870 ""Alpharetta Approves Avalon Phase II", "NorthFulton.com", October 28, 2014]</ref> Phase II opened in April 2017, adding 90,000 square feet of retail and restaurant space,<ref>{{cite news|last1=Taylor|first1=Rachel|title=Next phase of restaurants opening at Avalon|url=http://atlantarestaurants.blog.ajc.com/2017/04/13/next-phase-of-restaurants-opening-at-the-avalon/|accessdate=29 January 2018|work=Atlanta Journal-Constitution|date=17 April 2017}}</ref> 550,000 square feet of office space in two buildings, 276 multi-family units, and an [[Autograph Collection]] hotel and conference center with 325 rooms and 45,000 square feet of meeting space.<ref>{{cite news|last1=Northam|first1=Mitchell|title=Details of Avalon expansion: Apple store, four-star hotel among what’s coming|url=http://www.ajc.com/news/local/details-avalon-expansion-apple-store-four-star-hotel-among-what-coming/15V6GkmTjAyhBZojtGDqBJ/|accessdate=2 February 2018|work=The Atlanta Journal-Constitution|date=3 April 2017}}</ref><ref>{{cite news|last1=Leslie|first1=Jennifer|title=Opening of Boulevard East doubles the size of Avalon|url=http://www.11alive.com/article/news/opening-of-boulevard-east-doubles-the-size-of-avalon/432308331|accessdate=2 February 2018|work=11Alive|date=18 April 2017}}</ref> |
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==Stores== |
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Upon completion, Avalon is projected to generate approximately $21 million annually in sales tax revenue, $4.5 million annually in new property taxes, $1.1 million annually in hotel taxes<ref>[http://alpharetta.patch.com/groups/business-news/p/developer-avalon-will-generate-21-million-in-taxes-annualy "Developer: Avalon Will Generate $21 Million in Taxes Annually," ''Alpharetta Patch, ''Bob Pepalis, April 24, 2012]</ref> and more than 4,000 new permanent retail sector, white-collar and hotel service jobs. |
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[[Regal Cinemas]], [[Whole Foods]], [[Crate and Barrel]], and [[The Container Store]] are the largest tenants at Avalon. The center has mostly high-end stores, a few of which do not have other locations within several hundred miles of the [[Atlanta Metropolitan Area]]. However, many of these stores also have intown locations at [[Phipps Plaza]] or [[Lenox Square]] in [[Buckhead]]. Some of these stores include [[Lilly Pulitzer]], [[Peloton Interactive|Peloton]], [[Tommy Bahama]], [[Vineyard Vines]], and [[Free People]]. Other notable stores include [[Anthropologie]], [[Apple Inc.|Apple]], [[Banana Republic]], [[Gap Inc.|Gap]], [[J.Crew]], [[L'Occitane]], [[Lululemon]], [[Pottery Barn]], and [[Williams-Sonoma]]. |
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| ⚫ | In Phase I, Class A office space occupies 105,000 square feet over retail. As of January 2015, more than 62 percent of the office-over-retail has been leased. Tenants include Wakefield Beasley & Associates, Dental Town, OneSpring LLC, Hug & Associates and Integrated Care Management.<ref name=full>''[http://www.northfulton.com/Articles-BUSINESS-c-2013-06-07-199165.114126-sub-Avalon-announces-more-highend-tenants-in-Alpharetta.html "Avalon announces more high-end tenants in Alpharetta," "NorthFulton.com", Hatcher Hurd, June 7, 2013]''</ref> Phase II included 550,000 square feet of Class A office space in two buildings. |
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==Restaurants and Retail== |
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As of January, 2015, 98% of the restaurant and retail space has been leased and 89% of the tenants are open for business. Tenants include [[Whole Foods]] and [[Regal Cinemas]],<ref>[http://www.naproperties.com/News/Press/North-American-Properties-Announces-Tenants-for-Avalon-Phase-1 "North American Properties Announces Tenants for Avalon Phase 1", October 8, 2012, North American Properties website]</ref> Bocado Burger Bar, Pinkberry, Drybar, a new tex-mex restaurant concept by Chef Ford Fry The El Felix <ref>[http://www.ajc.com/news/lifestyles/first-look-the-el-felix-alpharetta/njKC7/ "First Look: The El Felix, Alpharetta" "AJC.com", December 2, 2014]</ref>, Van Michael Aveda Salon, Mitchell Gold + Bob Williams, [[Lululemon Athletica|lululemon]], [[Kona Grill]], [[Destination Maternity]], [[Anthropologie]], Marlow’s Tavern, [[Orvis]], Ted’s Montana Grill, Fab’rik, [[Athleta]], Arhaus, Paper Source, [[Banana Republic]], Everything But Water, Janie & Jack, [[PNC Bank]], Cru Wine Bar, [[Gap Inc.|Gap]], [[L’Occitane]], Bantam + Biddy, [[Gymboree]], [[Free People]], Sage Boutique, FlyWheel, Fuzziwig’s Candy Factory, Vineyard Vines, Crate & Barrel, Soft Surroundings, West Elm, Antico Pizza Napoletana, Caffé Gio, Kendra Scott, Oak Steakhouse <ref>[http://digital.modernluxury.com/publication/?i=235692&ver=html5&p=124#{"page":124,"issue_id":235692} "A Mighty Oak Steakhouse" "The Atlantan Magazine", December 2014]</ref>, Lou & Grey, Boston Proper, Tommy Bahama, Kinnucan’s Specialty Outfitter, Exhale MINDBODYSPA, BANTU, Columbia, LensCrafters, Marmi, American Threads, Francesca’s, J. Crew, Calypso St. Barth, Road Runner Sports, The Cosmetic Market, BCBG Max Azria, Sunglass Hut, J. Jill, Goldberg’s and J McLaughlin<ref>'' |
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[http://www.northfulton.com/Articles-BUSINESS-c-2013-06-07-199165.114126-sub-Avalon-announces-more-highend-tenants-in-Alpharetta.html "Avalon announces more high-end tenants in Alpharetta," "NorthFulton.com", Hatcher Hurd, June 7, 2013]</ref> |
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==Residential== |
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The residential component of Phase I of Avalon includes 250 one-and-two-bedroom luxury rental units located in four stories above retail in a community called Haven, and 101 single-family residences designed by town urbanist Lew Oliver of Whole Town Solutions, built by Monte Hewett Homes and sold by Atlanta Fine Homes [[Sotheby’s]] International.<ref>''[http://www.northfulton.com/Articles-BUSINESS-c-2013-04-01-198107.114126-sub-Avalon-development-expected-to-boost-Alpharetta.html "Avalon development expected to boost Alpharetta," ]''[http://www.northfulton.com/Articles-BUSINESS-c-2013-04-01-198107.114126-sub-Avalon-development-expected-to-boost-Alpharetta.html NorthFulton.com, Carolyn Aspenson, April 1, 2013]</ref><ref>''[http://www.northfulton.com/Articles-BUSINESS-c-2013-05-20-198850.114126-sub-Monte-Hewett-unveils-Avalons-residential-plan.html "Monte Hewett unveils Avalon's residential plan, Lew Oliver-designed homes create Old World living spaces," ]''[http://www.northfulton.com/Articles-BUSINESS-c-2013-05-20-198850.114126-sub-Monte-Hewett-unveils-Avalons-residential-plan.html NorthFulton.com, Hatcher Hurd, May 20, 2013]</ref> |
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| ⚫ | In Phase I, Class A office space |
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==Amenities== |
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Avalon was designed with amenities to help create experiences. The Plaza is the heart of Avalon, featuring a dancing fountain and large gathering space for outdoor community events. Avalon's Living Room features a bocce court, swings, a fire pit and water fountain. Located next to Regal Cinemas, the 1,300+ square feet squirrel-themed interactive Children's Play Area provides children, ages 6 and under, with an area to let their imaginations soar while promoting fitness and fun exercise. The Family Lounge is equipped with family restrooms and a mother's nursing lounge with changing stations. Avalon's Dog Park is located on the residential portion of the property, near building 1000 and 3rd Street. The park is open daily and allows for dogs to be unleashed while they run freely within the fenced-in area. There are also dog relief stations located throughout property for convenience. |
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There are two drop-off/pick-up valet areas on the property and there are 12 EV charging stations located in the parking lots behind buildings 1000-6000. Additionally, Whole Foods Market has 2 EV charging stations for shoppers to use. |
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Avalon is Georgia's first Gigabit community, a futureproof fiberhood with internet connection speeds 100 times faster than what's currently available. |
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During the holiday season, The Plaza at Avalon turns into an ice-skating rink the size of Rockefeller Center. |
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{{Atlanta shopping}} |
{{Atlanta shopping}} |
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{{Shopping malls in Georgia (U.S. state)}} |
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{{coord|34.0706|-84.2773|type:landmark_region:US-GA|display=title}} |
{{coord|34.0706|-84.2773|type:landmark_region:US-GA|display=title}} |
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[[Category:Mixed-use developments in Georgia (U.S. state)]] |
[[Category:Mixed-use developments in Georgia (U.S. state)]] |
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[[Category:Shopping malls in the Atlanta metropolitan area]] |
[[Category:Shopping malls in the Atlanta metropolitan area]] |
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[[Category:Shopping malls established in 2014]] |
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Latest revision as of 18:40, 23 October 2023
Avalon is a mixed-use development in Alpharetta, Georgia. Phase I of the 86-acre (35 ha) site includes 500,000 square feet (46,000 m2) of retail space, a 12-screen Regal Cinemas theater, 105,000 square foot of Class A office space over retail, 101 single-family residences and 250 luxury rental homes. Phase I opened In October 2014 drawing shoppers away from North Point Mall. Phase II, with additional business and residential space, opened in April 2017.
History
[edit]The site of what is now Avalon was originally to be known as Prospect Park which construction stalled on in 2008.[1] In 2011 the site was sold to North American Properties Atlanta (also known as "NAP"), who also owns and manages Atlantic Station in Atlanta.[2] and "an experience in the timeless art of living well".
The Alpharetta City Council approved the project in April 2012,[3] began construction on January 28, 2013, held the topping out for the project on April 23, 2014, and celebrated grand opening with multiple events October 29-November 2, 2014.[4] Alpharetta City Council approved Phase II on October 28, 2014.[5] Phase II opened in April 2017, adding 90,000 square feet of retail and restaurant space,[6] 550,000 square feet of office space in two buildings, 276 multi-family units, and an Autograph Collection hotel and conference center with 325 rooms and 45,000 square feet of meeting space.[7][8]
Stores
[edit]Regal Cinemas, Whole Foods, Crate and Barrel, and The Container Store are the largest tenants at Avalon. The center has mostly high-end stores, a few of which do not have other locations within several hundred miles of the Atlanta Metropolitan Area. However, many of these stores also have intown locations at Phipps Plaza or Lenox Square in Buckhead. Some of these stores include Lilly Pulitzer, Peloton, Tommy Bahama, Vineyard Vines, and Free People. Other notable stores include Anthropologie, Apple, Banana Republic, Gap, J.Crew, L'Occitane, Lululemon, Pottery Barn, and Williams-Sonoma.
Office
[edit]In Phase I, Class A office space occupies 105,000 square feet over retail. As of January 2015, more than 62 percent of the office-over-retail has been leased. Tenants include Wakefield Beasley & Associates, Dental Town, OneSpring LLC, Hug & Associates and Integrated Care Management.[9] Phase II included 550,000 square feet of Class A office space in two buildings.
References
[edit]- ^ "Stalled Prospect Park to be reborn in Alpharetta". Atlanta Business Chronicle. Atlanta Business Chronicle. Retrieved June 23, 2022.
- ^ "Alpharetta's Avalon project snags first tenant", Atlanta Business Chronicle, Amy Wenk, February 17, 2012
- ^ "Alpharetta Approves Avalon", Alpharetta Patch, April 24, 2012
- ^ "AJC.com" "Grand Opening of Avalon in Alpharetta" October 30, 2014
- ^ ""Alpharetta Approves Avalon Phase II", "NorthFulton.com", October 28, 2014
- ^ Taylor, Rachel (April 17, 2017). "Next phase of restaurants opening at Avalon". Atlanta Journal-Constitution. Retrieved January 29, 2018.
- ^ Northam, Mitchell (April 3, 2017). "Details of Avalon expansion: Apple store, four-star hotel among what's coming". The Atlanta Journal-Constitution. Retrieved February 2, 2018.
- ^ Leslie, Jennifer (April 18, 2017). "Opening of Boulevard East doubles the size of Avalon". 11Alive. Retrieved February 2, 2018.
- ^ "Avalon announces more high-end tenants in Alpharetta," "NorthFulton.com", Hatcher Hurd, June 7, 2013