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{{primarysources|date=June 2008}}
{{Notability|Web|date=October 2020}}
'''Domania''' is an [[Internet]] [[search engine]] that allows users to search through 28 million [[Comparables]] or "sold home prices" dating back to 1987 at no cost.


'''Domania''' (Domania.com) was a website founded by Steve Kropper and Fran Rivkin that debuted in April 2000<ref name="Advertising Age Domania debuts">{{cite news|title=Domania.com debuts|url=http://adage.com/article/news/domania-debuts/9151/|newspaper=Advertising Age|date=April 12, 2000}}</ref> as a consumer-facing real estate portal that featured a slate of tools including Home Price Check, an [[Internet search engine]] that allowed users to search through 28 million [[comparables]] dating back to 1987 at no cost. It became one of the top 10 real estate sites by traffic,<ref name=Swanepoel>{{cite book|last=Swanepoel|first=Stefan|title=Real Estate Confronts the e-Consumer|year=2000|publisher=RealSure, Inc|isbn=0970452306|page=174|url=https://books.google.com/books?id=xYaNnWUOuWgC&q=domania+cmgi&pg=PA174}}</ref> garnering over 500,000 visits a month.
"Comparables" are vital to a [[person]]'s understanding of the [[Value (economics)|value]] of their [[home]], especially using the [[sales comparison approach]]. It is often this information that is used by [[Real estate agent]]s and other [[mortgage]] and [[financial]] [[professionals]] to arrive at a valuation of a [[property]].


== History ==
Previous to Domania's arrival on the [[Internet]], this information was only available through a town's [[Recorder of deeds|Registrar of Deeds]] office, or through signing up with a real estate agent.


Domania and its Home Price Check functionality was the outgrowth of a company called "INPHO" founded in 1989. The company had found early Internet success when Yahoo! Used their Home Price Check service.<ref name="Bloomberg Businessweek 1999">{{cite news|last=Baker|first=Robert|title=Home Prices Are Just A Click Away|url=http://www.businessweek.com/stories/1999-06-27/home-prices-are-just-a-click-away|archive-url=https://archive.today/20130628203706/http://www.businessweek.com/stories/1999-06-27/home-prices-are-just-a-click-away|url-status=dead|archive-date=June 28, 2013|newspaper=Bloomberg Businessweek|date=June 27, 1999}}</ref> In addition to Yahoo!, Domania created partnerships based around their Home Price Check feature including AOL, Market Watch, Dow Jones, The Motley Fool, and Monstermoving.com.<ref name="Monster Domania alliance">{{cite web|title=Monstermoving.com Forms Alliance with Domania.com|url=http://www.about-monster.com/content/monstermovingcom-forms-alliance-domaniacom-monstermovingcom-visitors-can-now-access-purchase|publisher=Monster Worldwide|accessdate=April 11, 2013}}</ref> Aside from the co-brand strategy, the company sought to add tools content and features by partnering with industry companies such as Foreclosure.com.<ref name="Inman News Domania lands">{{cite news|title=Domania lands foreclosure listings|url=http://www.inman.com/news/2004/09/2/domania-lands-foreclosure-listings|newspaper=Inman News|date=September 14, 2004}}</ref> The company pointed themselves in a business-to-business direction when it added products aimed at Lenders called "Portfolio Match" and "Portfolio Protect", products aimed to identify and prevent likely run-off candidates in a mortgage bank's portfolio of lenders by utilizing home price search data. It counted Citi, JP Morgan Chase, Countrywide and IndyMac bank as customers.<ref name="Business Wire launch portfolio match">{{cite web|title=Domania Launches Portfolio Match|url=http://www.thefreelibrary.com/Domania+Launches+Portfolio+Match%3B+Domania+Launches+Portfolio+Match%3B...-a083728650|publisher=Business Wire|accessdate=April 11, 2013|location=The Free Library}}</ref>
[[Real estate agent]]s generally try to find 4 or 5 comparables to get the best indicator of the value of a property.


After experiencing revenue reductions, Domania reduced headcount in 2002, and then the venture was acquired by [[Primedia]], a [[New York City|New York]] based publishing firm, to be part of its RealEstate.com launch.<ref name="Inman News Service cash shortage">{{cite news|last=McCrea|first=Bridget|title=Cash shortage crunches Domania|url=http://www.alta.org/news/news.cfm?newsID=1645|newspaper=Inman News Service|date=September 30, 2002|agency=American Land Title Association}}</ref> In 2004, the Domania.com web site, and its brand, employees, and URL RealEstate.com, were acquired by [[LendingTree]].<ref name="Inman News LendingTree">{{cite news|last=Geffner|first=Marcie|title=LendingTree to buy Domania|url=http://www.inman.com/news/2004/01/2/lendingtree-buy-domania|newspaper=Inman News|date=January 6, 2004}}</ref> Domania's Home Price Check was integrated into LendingTree's RealEstate.com relaunch and was part of its suite of tools. As of 2008, Home Price Check was retired and the redirect for Domania.com was discontinued.
Domania was the outgrowth of a company called "INPHO" in 1989 by [[Steve Kropper]] and Fran Rivkin in [[Cambridge]], [[Massachusetts | MA]]. The original concept was phone and fax based. In [[1999]], @Ventures, a CMGI company provided venture capital for their transformation into an Internet brand and company. In 2002 Domania's assets were acquired by [[Primedia]], a [[New York]] based publishing firm. In 2004, the unit was acquired by Charlotte-based [[LendingTree]], LCC, itself owned by [[IAC/InterActiveCorp]].


== References ==
Key staff members of Domania went on to create the Life123.com web site for IAC.
{{reflist}}


⚫
[[Category:Real estate companies established in 2000]]
==External links==
[[Category:American real estate websites]]
*[http://www.domania.com DOMANIA web site]
*[http://www.life123.com Life123 web site]

[[Category:IAC/InterActiveCorp]]
⚫
[[Category:Real estate]]
[[Category:Internet search engines]]

Latest revision as of 14:26, 29 October 2023

Domania (Domania.com) was a website founded by Steve Kropper and Fran Rivkin that debuted in April 2000[1] as a consumer-facing real estate portal that featured a slate of tools including Home Price Check, an Internet search engine that allowed users to search through 28 million comparables dating back to 1987 at no cost. It became one of the top 10 real estate sites by traffic,[2] garnering over 500,000 visits a month.

History

[edit]

Domania and its Home Price Check functionality was the outgrowth of a company called "INPHO" founded in 1989. The company had found early Internet success when Yahoo! Used their Home Price Check service.[3] In addition to Yahoo!, Domania created partnerships based around their Home Price Check feature including AOL, Market Watch, Dow Jones, The Motley Fool, and Monstermoving.com.[4] Aside from the co-brand strategy, the company sought to add tools content and features by partnering with industry companies such as Foreclosure.com.[5] The company pointed themselves in a business-to-business direction when it added products aimed at Lenders called "Portfolio Match" and "Portfolio Protect", products aimed to identify and prevent likely run-off candidates in a mortgage bank's portfolio of lenders by utilizing home price search data. It counted Citi, JP Morgan Chase, Countrywide and IndyMac bank as customers.[6]

After experiencing revenue reductions, Domania reduced headcount in 2002, and then the venture was acquired by Primedia, a New York based publishing firm, to be part of its RealEstate.com launch.[7] In 2004, the Domania.com web site, and its brand, employees, and URL RealEstate.com, were acquired by LendingTree.[8] Domania's Home Price Check was integrated into LendingTree's RealEstate.com relaunch and was part of its suite of tools. As of 2008, Home Price Check was retired and the redirect for Domania.com was discontinued.

References

[edit]
  1. ^ "Domania.com debuts". Advertising Age. April 12, 2000.
  2. ^ Swanepoel, Stefan (2000). Real Estate Confronts the e-Consumer. RealSure, Inc. p. 174. ISBN 0970452306.
  3. ^ Baker, Robert (June 27, 1999). "Home Prices Are Just A Click Away". Bloomberg Businessweek. Archived from the original on June 28, 2013.
  4. ^ "Monstermoving.com Forms Alliance with Domania.com". Monster Worldwide. Retrieved April 11, 2013.
  5. ^ "Domania lands foreclosure listings". Inman News. September 14, 2004.
  6. ^ "Domania Launches Portfolio Match". The Free Library: Business Wire. Retrieved April 11, 2013.
  7. ^ McCrea, Bridget (September 30, 2002). "Cash shortage crunches Domania". Inman News Service. American Land Title Association.
  8. ^ Geffner, Marcie (January 6, 2004). "LendingTree to buy Domania". Inman News.
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