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{{Infobox software
{{Infobox software
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'''Noonlight''', formerly '''SafeTrek''', is a [[software company]] founded in 2013 by CEO Zach Winkler and co-founders Aaron Kunnemann, Brittany LeComte and Nick Droege. Noonlight provides [[Security alarm#Alarm monitoring services|professional monitoring]] and emergency response through their [[personal safety app]] and [[API|APIs]]. The app is available for both [[Android (operating system)|Android]] and [[iOS]] devices.
'''Noonlight''',<ref name=":0">{{Cite news|url=https://www.cnbc.com/2017/02/28/upstart-25-safetrek.html|title=3. SafeTrek: Personal safety app|last=staff|first=CNBC.com|date=2017-02-28|work=CNBC|access-date=2017-09-27}}</ref> formerly '''SafeTrek''', is a [[mobile app]] that triggers requests to emergency services.

The app is available for both [[Android (operating system)|Android]] and [[iOS]] devices. Noonlight was founded in 2013 by current CEO Zach Winkler and co-founders Aaron Kunnemann, Brittany LeComte and Nick Droege.


== Background ==
== Background ==
The app was founded on the [[University of Missouri]] campus in 2013 by Zach Winkler, Aaron Kunnemann, Brittany LeComte and Nick Droege as part of a technology competition.<ref>{{cite news |last1=McPhie |first1=Em |title=St. Louis startup Noonlight to partner with Tinder, Match - Student Life |url=https://www.studlife.com/news/2020/01/30/st-louis-startup-noonlight-to-partner-with-tinder-match |work=Student Life |publisher=Washington University in St. Louis |date=30 January 2020 |language=en}}</ref><ref>{{cite web|url=https://www.forbes.com/profile/noonlight/?sh=57a78ef62440|title=Noonlight|website=Forbes|access-date=2023-10-02}}</ref> Noonlight is a connected platform and mobile app that triggers requests to emergency services, developed as a mobile solution to the [[Emergency telephone|blue lights]] found on the university’s campus.<ref> {{cite web| url=https://www.missouribusinessalert.com/news/business/q-a-zach-winkler-missouri-alumnus-and-founder-of-safetrek-app/article_3a486243-2630-58d6-8647-016c13406e90.html|title=Q&A: Zach Winkler, Missouri alumnus and founder of SafeTrek app|last= Salomone|first=Cecilia|date=2016-07-15|website=Missouri Business Alert}}</ref> In October 2022, Alarm.com acquired a majority stake in Noonlight. The terms of the transaction were not disclosed.<ref>{{Cite web |title=Noonlight - Products, Competitors, Financials, Employees, Headquarters Locations |url=https://www.cbinsights.com/company/safetrek-inc |access-date=2023-07-20 |website=www.cbinsights.com}}</ref>
The app was founded on the [[University of Missouri]] campus in 2013 by Zach Winkler, Aaron Kunnemann, Brittany LeComte and Nick Droege as part of a technology competition.<ref>{{cite news |last1=McPhie |first1=Em |title=St. Louis startup Noonlight to partner with Tinder, Match - Student Life |url=https://www.studlife.com/news/2020/01/30/st-louis-startup-noonlight-to-partner-with-tinder-match |work=Student Life |publisher=Washington University in St. Louis |date=30 January 2020 |language=en}}</ref><ref>{{cite web|url=https://www.forbes.com/profile/noonlight/?sh=57a78ef62440|title=Noonlight|website=Forbes|access-date=2023-10-02}}</ref> It was developed as a mobile solution to the [[Emergency telephone|blue lights]] found on the university’s campus.<ref> {{cite web| url=https://www.missouribusinessalert.com/news/business/q-a-zach-winkler-missouri-alumnus-and-founder-of-safetrek-app/article_3a486243-2630-58d6-8647-016c13406e90.html|title=Q&A: Zach Winkler, Missouri alumnus and founder of SafeTrek app|last= Salomone|first=Cecilia|date=2016-07-15|website=Missouri Business Alert}}</ref>

Noonlight has since grown into a [[software company]] whose [[API|APIs]] are used to integrate personal safety services,<ref>{{cite web|url=https://www.businesswire.com/news/home/20210303005765/en/Jiobit-Announces-Jiobit-Protect%E2%84%A2-a-Personal-Safety-Service-with-a-Direct-Link-to-911-Dispatch-Centers|title=Jiobit Announces Jiobit Protect™, a Personal Safety Service with a Direct Link to 911 Dispatch Centers|date=2023-03-03|website=Businesswire}}</ref> [[Security alarm#Alarm_monitoring_services|professional sensor monitoring]],<ref name="wyze">{{cite press release|url=https://www.globenewswire.com/en/news-release/2021/04/08/2206864/0/en/Wyze-Expands-Partnership-with-Noonlight-to-Offer-24-7-Home-Security-Monitoring.html|title=Wyze Expands Partnership with Noonlight to Offer 24/7 Home Security Monitoring|date=2021-04-08|website=GlobeNewswire}}</ref> [[Security alarm#Audio_and_video_verification|video verification]], and emergency response to other companies' products and [[Internet of things|IoT devices]]<ref>{{cite press release| url=https://www.globenewswire.com/news-release/2018/06/26/1529873/0/en/Noonlight-Launches-Connected-Safety-Platform-for-Homes-Cars-and-Health.html|title=Noonlight Launches Connected Safety Platform for Homes, Cars, and Health|date=2018-06-26|website=Globe Newswire}}</ref> including [[Wyze Labs|Wyze]],<ref name="wyze"/> [[Sabre]],<ref>{{cite web|url=https://www.prnewswire.com/news-releases/sabre-launches-safety-app-with-gps-tracking-and-alerts-and-offers-sneak-preview-of-connected-smart-pepper-spray-at-ces-2021-301205434.html|title=SABRE Launches Safety App with GPS Tracking and Alerts and Offers Sneak Preview of Connected SMART Pepper Spray at CES 2021|date=2021-01-11|website=PR Newswire}}</ref> and [[Roku]].<ref>{{cite web|url=https://www.theverge.com/2023/5/10/23717697/roku-smart-tv-home-security-system-price-release-date|title=Your Roku smart TV can now help protect your home|last=Tuohy|first=Jennifer Pattison|date=2023-05-10|website=The Verge}}</ref>

In October 2022, Alarm.com acquired a majority stake in Noonlight. The terms of the transaction were not disclosed.<ref>{{Cite web |title=Noonlight - Products, Competitors, Financials, Employees, Headquarters Locations |url=https://www.cbinsights.com/company/safetrek-inc |access-date=2023-07-20 |website=www.cbinsights.com}}</ref>

The Noonlight app has been reported in local media to have helped stop two kidnappings.<ref>{{cite web|url=https://www.denverpost.com/2018/12/08/red-panic-button-app-saves-colorado-teen-kidnapping/|title=App that works as panic button helped save Grand Junction teen from alleged kidnapping|last=Whaley|first=Monte|date=2018-12-21|website=The Denver Post}}</ref> <ref>{{cite web|url=https://www.wsbtv.com/news/local/coweta-county/phone-app-helps-police-find-georgia-woman-who-was-allegedly-raped-along-with-accused-attacker/AY4MZOQR7VCNLGW6HAU7YKOTAE/|title=App helps Georgia deputies track down man accused of raping 17-year-old|last=McCowan|first=Candace|date=2022-09-13|website=WSBTV}}</ref>


== Data collection and analysis ==
== Data collection and analysis ==

Latest revision as of 04:49, 6 December 2023

Noonlight
Developer(s)Zach Winkler
Initial release2013
Operating systemAndroid, iOS
Websitewww.noonlight.com

Noonlight, formerly SafeTrek, is a software company founded in 2013 by CEO Zach Winkler and co-founders Aaron Kunnemann, Brittany LeComte and Nick Droege. Noonlight provides professional monitoring and emergency response through their personal safety app and APIs. The app is available for both Android and iOS devices.

Background

[edit]

The app was founded on the University of Missouri campus in 2013 by Zach Winkler, Aaron Kunnemann, Brittany LeComte and Nick Droege as part of a technology competition.[1][2] It was developed as a mobile solution to the blue lights found on the university’s campus.[3]

Noonlight has since grown into a software company whose APIs are used to integrate personal safety services,[4] professional sensor monitoring,[5] video verification, and emergency response to other companies' products and IoT devices[6] including Wyze,[5] Sabre,[7] and Roku.[8]

In October 2022, Alarm.com acquired a majority stake in Noonlight. The terms of the transaction were not disclosed.[9]

The Noonlight app has been reported in local media to have helped stop two kidnappings.[10] [11]

Data collection and analysis

[edit]
See also: Crime analysis, Predictive policing, and Crime mapping

Gizmodo has reported that Noonlight shares data with ad tech companies, such as Meta and Google. The company has denied that it sells user data.[12][13]

References

[edit]
  1. ^ McPhie, Em (30 January 2020). "St. Louis startup Noonlight to partner with Tinder, Match - Student Life". Student Life. Washington University in St. Louis.
  2. ^ "Noonlight". Forbes. Retrieved 2023-10-02.
  3. ^ Salomone, Cecilia (2016-07-15). "Q&A: Zach Winkler, Missouri alumnus and founder of SafeTrek app". Missouri Business Alert.
  4. ^ "Jiobit Announces Jiobit Protect™, a Personal Safety Service with a Direct Link to 911 Dispatch Centers". Businesswire. 2023-03-03.
  5. ^ a b "Wyze Expands Partnership with Noonlight to Offer 24/7 Home Security Monitoring". GlobeNewswire (Press release). 2021-04-08.
  6. ^ "Noonlight Launches Connected Safety Platform for Homes, Cars, and Health". Globe Newswire (Press release). 2018-06-26.
  7. ^ "SABRE Launches Safety App with GPS Tracking and Alerts and Offers Sneak Preview of Connected SMART Pepper Spray at CES 2021". PR Newswire. 2021-01-11.
  8. ^ Tuohy, Jennifer Pattison (2023-05-10). "Your Roku smart TV can now help protect your home". The Verge.
  9. ^ "Noonlight - Products, Competitors, Financials, Employees, Headquarters Locations". www.cbinsights.com. Retrieved 2023-07-20.
  10. ^ Whaley, Monte (2018-12-21). "App that works as panic button helped save Grand Junction teen from alleged kidnapping". The Denver Post.
  11. ^ McCowan, Candace (2022-09-13). "App helps Georgia deputies track down man accused of raping 17-year-old". WSBTV.
  12. ^ Wodinsky, Shoshona (January 2020). "Tinder's New Panic Button Is Sharing Your Data With Ad-Tech Companies". Gizmodo.
  13. ^ Radu, Sintia (July 2016). "Downtown STL partners with SafeTrek to increase safety in downtown St. Louis". stltoday.com. Retrieved 6 January 2017.
[edit]
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