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{{Short description|Argentine sports and leisure clothing manufacturer}}
{{Infobox_Company
{{Infobox company
| company_name = La Martina
| company_logo = [[Image:La Martina Logo.jpg|La Martina]]
| name = La Martina
| logo = [[Image:La Martina.svg|150px|La Martina logo.]]
| company_type = [[Private company|Private]]
| type = [[Private company|Private]]
| company_slogan = ... una pasión argentina
| company_slogan =
| foundation = [[Argentina]] (1986)
| foundation = 1985
| location = [[Buenos Aires, Argentina]]
| location = [[Buenos Aires, Argentina]]
| key_people =
| key_people =
| founder =
| founder = Lando Simonetti
| num_employees =
| num_employees =
| industry = [[Retail]]
| industry = [[Retail]]
Line 14: Line 15:
| homepage = [http://www.lamartina.com/ www.lamartina.com]
| homepage = [http://www.lamartina.com/ www.lamartina.com]
}}
}}
'''La Martina''' is an Argentine sports and leisure clothing manufacturer.<ref name="Luxury">{{cite book | title=Luxury Brand Management | publisher=John Wiley & Sons | author=Chevalier, Michel | year=2012 | location=Singapore | isbn=978-1-118-17176-9}}</ref>


==History==
'''La Martina''' is an Argentinean sports and leisure clothing manufacturer. La Martina has been designated the official supplier of the Argentina polo teams by the Argentinean Polo Association,<ref>{{cite web|url=http://www.nytimes.com/2006/10/03/style/03iht-RBuenos.3015960.html|title=Buenos Aires comes out for polo season|last=Irwin|first=Jennifer |date=October 3, 2006|work=International Herald Tribune|accessdate=2009-08-09}}</ref> as well as the official supplier of [[Federation of International Polo]], at all international tournaments. In addition to the various national teams, La Martina also equips the university teams from [[Harvard]], [[Yale]], [[Oxford]], [[Cambridge]]<ref>{{cite book|last=Behnken|first=Wolfgang |title=Luxury Equestrian Design|publisher=teNeues|date=2006|pages=213|isbn=3832791442|url=http://books.google.com/books?id=f5PpQ3DIB0MC&pg=PT222&dq=%22La+Martina%22+source:%22-newswire%22+source:%22-wire%22+source:%22-presswire%22+source:%22-PR%22+source:%22-press%22+source:%22-release%22+source:%22-wikipedia%22&ei=bGh_SqPuCILckASn2rCXCg#v=onepage&q=&f=true|accessdate=August 10, 2009}}</ref> and the College of St. Xavier in [[Mumbai]], as well as the English national team.<ref>{{cite web|url=http://www.drapersonline.com/news/argentina%E2%80%99s-la-martina-brings-polo-styling-to-uk/1737973.article|title=Argentina’s La Martina brings polo styling to UK|last=Spear|first=Stephen|date=22 July, 2008|work=Drapers|accessdate=2009-08-10}}</ref>
La Martina was founded by Lando Simonetti, who was working in the fashion industry in the United States until 1985. That year he moved back to his native Argentina. The company originally created leather products such as saddles and boots for use in the sport of polo, and following this the company moved into the creation of other apparel such as shirts and caps. 65% of the materials used in the products are sourced locally in Argentina. In addition to La Martina, Simonetti also founded the Polo Management Group, which managed international polo tournaments in partnership with La Martina.<ref name=ft />


As of 2000 the company had sales of $1.2 million and its products could be purchased over the Internet.<ref>{{cite journal|url=http://www.highbeam.com/doc/1G1-61898452.html|archive-url=https://web.archive.org/web/20161018210511/https://www.highbeam.com/doc/1G1-61898452.html|url-status=dead|archive-date=18 October 2016|title=Argentina: La Martina found niche.|date=5 May 2000}}</ref> Over the 2000s sales for the company then increased to $200 million. At this point, the company began to refocus on polo equipment instead of pure fashion, rearranging its business operations in Europe in order to attempt the new direction. Sales slowed, though they did continue to grow at about twenty percent, in an effort to lessen the dilution of the “luxury” reputation of the brand.<ref name=ft>{{cite news|url=http://www.ft.com/cms/s/0/d35e89a8-2ff6-11e2-891b-00144feabdc0.html#axzz3KrJiYeGG|title=The case study: Polo kit maker opted for exclusivity|first=Dominique|last=Turpin|publisher=|newspaper=Financial Times|date=19 November 2012 }}</ref><ref>{{cite book|url=https://books.google.com/books?id=1kXXAgAAQBAJ|title=Quest: Leading Global Transformations|first1=N.|last1=Anand|first2=Jean-Louis|last2=Barsoux|date=11 February 2014|publisher=IMD|isbn=9782940485079|via=Google Books}}</ref> In 2015 La Martina opened its first store in London,<ref>{{cite web|url=https://www.drapersonline.com/news/la-martina-to-open-london-flagship-store|title=La Martina to open London flagship store|date=12 November 2014 |publisher=}}</ref> and it has additional stores in North America, South America, and Asia.<ref>{{cite web|url=https://books.google.com/books?id=KfgFAwAAQBAJ|title=Residence Magazine Vol. 8: Residence Magazine Vol. 8|date=5 March 2014|publisher=Three Sixty Biz Co., Ltd.|via=Google Books}}</ref><ref>{{cite journal|url=http://www.highbeam.com/doc/1G1-239070241.html|archive-url=https://web.archive.org/web/20161018204630/https://www.highbeam.com/doc/1G1-239070241.html|url-status=dead|archive-date=18 October 2016|title=La Martina opens second Dubai store.|date=10 October 2010}}</ref> New clothing releases have occurred outside of Argentina, including at polo events in Dubai.<ref>{{cite journal|url=http://www.highbeam.com/doc/1G1-219629843.html|archive-url=https://web.archive.org/web/20161018204358/https://www.highbeam.com/doc/1G1-219629843.html|url-status=dead|archive-date=18 October 2016|title=La Martina to unveil new products at Dubai Horse Fair.|date=24 February 2010}}</ref> Newsweek Magazine has stated of La Martina that it has, “changed the sport of kings by offering players more protection and comfort”.<ref>{{cite journal|url=http://www.highbeam.com/doc/1G1-182820090.html|archive-url=https://web.archive.org/web/20161018203531/https://www.highbeam.com/doc/1G1-182820090.html|url-status=dead|archive-date=18 October 2016|title=Shopping: Straight From Argentina.(The Good Life)(Brief article)|date=25 August 2008}}</ref>
⚫
In January 2009, German police seized 20 tons of clothing after receiving complaints about La Martina holograms washing off shirts purchased on eBay.<ref>{{cite web|url=http://www.bloomberg.com/apps/news?pid=20601085&sid=aT7rzjfmzcks&refer=europe|title=EBay Steps Up War on Counterfeits as L’Oreal Ruling, Trial Loom |last=Smith|first=Heather |date=February 27, 2009|work=Bloomberg.com|accessdate=2009-08-10}}</ref>

==Partnership==
La Martina has been designated the official supplier<ref>{{cite book|url=https://books.google.com/books?id=3eFJAgAAQBAJ|title=Event Sponsorship|first1=Ian|last1=McDonnell|first2=Malcolm|last2=Moir|date=4 December 2013|publisher=Routledge|isbn=9781136288784|via=Google Books}}</ref> of the Argentina [[polo]] teams by the Argentinean Polo Association,<ref>{{cite web|url=https://www.nytimes.com/2006/10/03/style/03iht-RBuenos.3015960.html|title=Buenos Aires comes out for polo season|last=Irwin|first=Jennifer |date=October 3, 2006|work=International Herald Tribune|accessdate=2009-08-09}}</ref> as well as the official supplier of [[Federation of International Polo]],<ref name=oneh>{{cite book |url=https://books.google.com/books?id=pNTXbiam6tkC&q=La+Martina+polo&pg=PA112 |title=1000 Ideas by 100 Fashion Designers |page= 112|isbn=9781616738686 |last1=Cerimedo |first1=Carolina |date=April 2010 }}</ref> at all international tournaments. The countries for which La Martina designs its team polo shirts include the UK, Argentina, the United States, Brazil, and Dubai.<ref>{{cite journal|url=http://www.highbeam.com/doc/1G1-204109152.html|archive-url=https://web.archive.org/web/20161018204215/https://www.highbeam.com/doc/1G1-204109152.html|url-status=dead|archive-date=18 October 2016|title=Polo brand launches Dubai team shirts.|date=20 July 2009}}</ref> In addition to the various national teams, La Martina also equips the university teams from [[Harvard]], [[Yale]], [[Oxford]], [[Cambridge]]<ref>{{cite book|last=Behnken|first=Wolfgang |title=Luxury Equestrian Design|publisher=teNeues|year=2006|pages=213|isbn=3-8327-9144-2|url=https://books.google.com/books?id=f5PpQ3DIB0MC&q=%22La+Martina%22+source:%22-newswire%22+source:%22-wire%22+source:%22-presswire%22+source:%22-PR%22+source:%22-press%22+source:%22-release%22+source:%22-wikipedia%22&pg=PT222|accessdate=August 10, 2009}}</ref> and the College of St. Xavier in [[Mumbai]], as well as the England national team,<ref>{{cite web|url=https://www.drapersonline.com/news/argentinas-la-martina-brings-polo-styling-to-uk|title=Argentina's La Martina brings polo styling to UK|last=Spear|first=Stephen|date=22 July 2008|work=Drapers|accessdate=2009-08-10}}</ref> Guards Polo Club, Polo de Paris and Milano Polo club.<ref name=Mcc>{{cite web|url=http://www.luxurydaily.com/la-martina-heightens-pursuit-of-counterfeits/|title=La Martina heightens pursuit of counterfeits - Luxury Daily - Commerce|date=16 April 2014 |publisher=}}</ref> La Martina has partnered with luxury companies in the development of its lines as well.<ref>{{cite book|url=https://books.google.com/books?id=0dXcC9PgiiIC|title=Global Luxury Trends: Innovative Strategies for Emerging Markets|first1=Jonas|last1=Hoffmann|first2=Ivan|last2=Coste-Manière|date=4 December 2012|publisher=Palgrave Macmillan|isbn=9781137287380|via=Google Books}}</ref> La Martina also produced Technical polo clothing and equipment for the Royal Salute team members.<ref>{{cite web|url=http://www.pololine.com/?lang=1&sec=8&note=5551&pag=0&anoB=2014|title=PoloLine - KIDS - The official site of Polo|publisher=}}</ref>

==Events==
La Martina was the co-sponsor of Maserati Centenary Polo Tour with Maserati,<ref>{{cite news |url=http://www.gqitalia.it/moda/trend/new/2014/12/01/maserati-centennial-polo-tour-e-la-martina-finale-a-dubai/ |title=Maserati Centennial Polo Tour e La Martina: finale a Dubai}}</ref> where 65 players from 12 countries participated.<ref>{{cite web|url=http://www.pololine.com/?lang=1&sec=3&note=5820&pag=0&anoB=2014|title=PoloLine - NEWS - The official site of Polo|publisher=}}</ref> It has also been the sponsor of the Copa de La Martina polo championship.<ref>{{cite news |url=http://www.poloplus10.com/thai-polo-cup-argentina-2014-team-power-infrastructure-is-the-champion-43232/ |title=Team Power Infrastructure is the champion}}</ref> In 2014, La Martina polo created a luxury saddle for the event they co-sponsored together with Maserati.<ref>{{cite news |url=http://www.motorward.com/2014/06/maserati-polo-saddle-by-la-martina/ |title=Maserati Polo Saddle by La Martina}}</ref>

==Anti-counterfeiting efforts==
⚫
In January 2009, German police seized 20 tons of clothing after receiving complaints about La Martina holograms washing off shirts purchased on eBay.<ref>{{cite web|url=https://www.bloomberg.com/apps/news?pid=20601085&sid=aT7rzjfmzcks&refer=europe|title=EBay Steps Up War on Counterfeits as L'Oreal Ruling, Trial Loom |last=Smith|first=Heather |date=February 27, 2009|work=Bloomberg.com|accessdate=2009-08-10}}</ref>


==References==
==References==

<references/>
{{reflist}}


==External links==
==External links==
* [http://www.lamartina.com/ La Martina Official Site]
* [http://www.lamartina.com/ La Martina Official Site]

* [http://www.noblechic.com/la-martina-mens.html La Martina Brand Information]
{{DEFAULTSORT:Martina, La}}
* [http://www.thecrane.tv/#video/LA-MARTINA A tour of La Martina's store in Buenos Aires]
[[Category:High fashion brands]]
[[Category:High fashion brands]]
[[Category:Companies established in 1936]]
[[Category:Clothing companies established in 1985]]
[[Category:Luxury brands]]
[[Category:Luxury brands]]
[[Category:Clothing brands]]
[[Category:Clothing companies of Argentina]]
[[Category:Clothing retailers]]
[[Category:Manufacturing companies based in Buenos Aires]]
[[Category:Clothing companies]]
[[Category:Argentine companies established in 1985]]
[[Category:Sportswear brands]]

[[Category:Privately held companies of Argentina]]
[[de:La Martina]]
[[it:La Martina]]

Latest revision as of 09:37, 6 December 2023

La Martina
Company typePrivate
IndustryRetail
Founded1985
FounderLando Simonetti
HeadquartersBuenos Aires, Argentina
ProductsApparel, Shoes
Websitewww.lamartina.com

La Martina is an Argentine sports and leisure clothing manufacturer.[1]

History

[edit]

La Martina was founded by Lando Simonetti, who was working in the fashion industry in the United States until 1985. That year he moved back to his native Argentina. The company originally created leather products such as saddles and boots for use in the sport of polo, and following this the company moved into the creation of other apparel such as shirts and caps. 65% of the materials used in the products are sourced locally in Argentina. In addition to La Martina, Simonetti also founded the Polo Management Group, which managed international polo tournaments in partnership with La Martina.[2]

As of 2000 the company had sales of $1.2 million and its products could be purchased over the Internet.[3] Over the 2000s sales for the company then increased to $200 million. At this point, the company began to refocus on polo equipment instead of pure fashion, rearranging its business operations in Europe in order to attempt the new direction. Sales slowed, though they did continue to grow at about twenty percent, in an effort to lessen the dilution of the “luxury” reputation of the brand.[2][4] In 2015 La Martina opened its first store in London,[5] and it has additional stores in North America, South America, and Asia.[6][7] New clothing releases have occurred outside of Argentina, including at polo events in Dubai.[8] Newsweek Magazine has stated of La Martina that it has, “changed the sport of kings by offering players more protection and comfort”.[9]

Partnership

[edit]

La Martina has been designated the official supplier[10] of the Argentina polo teams by the Argentinean Polo Association,[11] as well as the official supplier of Federation of International Polo,[12] at all international tournaments. The countries for which La Martina designs its team polo shirts include the UK, Argentina, the United States, Brazil, and Dubai.[13] In addition to the various national teams, La Martina also equips the university teams from Harvard, Yale, Oxford, Cambridge[14] and the College of St. Xavier in Mumbai, as well as the England national team,[15] Guards Polo Club, Polo de Paris and Milano Polo club.[16] La Martina has partnered with luxury companies in the development of its lines as well.[17] La Martina also produced Technical polo clothing and equipment for the Royal Salute team members.[18]

Events

[edit]

La Martina was the co-sponsor of Maserati Centenary Polo Tour with Maserati,[19] where 65 players from 12 countries participated.[20] It has also been the sponsor of the Copa de La Martina polo championship.[21] In 2014, La Martina polo created a luxury saddle for the event they co-sponsored together with Maserati.[22]

Anti-counterfeiting efforts

[edit]

In January 2009, German police seized 20 tons of clothing after receiving complaints about La Martina holograms washing off shirts purchased on eBay.[23]

References

[edit]
  1. ^ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.
  2. ^ a b Turpin, Dominique (19 November 2012). "The case study: Polo kit maker opted for exclusivity". Financial Times.
  3. ^ "Argentina: La Martina found niche". 5 May 2000. Archived from the original on 18 October 2016. {{cite journal}}: Cite journal requires |journal= (help)
  4. ^ Anand, N.; Barsoux, Jean-Louis (11 February 2014). Quest: Leading Global Transformations. IMD. ISBN 9782940485079 – via Google Books.
  5. ^ "La Martina to open London flagship store". 12 November 2014.
  6. ^ "Residence Magazine Vol. 8: Residence Magazine Vol. 8". Three Sixty Biz Co., Ltd. 5 March 2014 – via Google Books.
  7. ^ "La Martina opens second Dubai store". 10 October 2010. Archived from the original on 18 October 2016. {{cite journal}}: Cite journal requires |journal= (help)
  8. ^ "La Martina to unveil new products at Dubai Horse Fair". 24 February 2010. Archived from the original on 18 October 2016. {{cite journal}}: Cite journal requires |journal= (help)
  9. ^ "Shopping: Straight From Argentina.(The Good Life)(Brief article)". 25 August 2008. Archived from the original on 18 October 2016. {{cite journal}}: Cite journal requires |journal= (help)
  10. ^ McDonnell, Ian; Moir, Malcolm (4 December 2013). Event Sponsorship. Routledge. ISBN 9781136288784 – via Google Books.
  11. ^ Irwin, Jennifer (October 3, 2006). "Buenos Aires comes out for polo season". International Herald Tribune. Retrieved 2009-08-09.
  12. ^ Cerimedo, Carolina (April 2010). 1000 Ideas by 100 Fashion Designers. p. 112. ISBN 9781616738686.
  13. ^ "Polo brand launches Dubai team shirts". 20 July 2009. Archived from the original on 18 October 2016. {{cite journal}}: Cite journal requires |journal= (help)
  14. ^ Behnken, Wolfgang (2006). Luxury Equestrian Design. teNeues. p. 213. ISBN 3-8327-9144-2. Retrieved August 10, 2009.
  15. ^ Spear, Stephen (22 July 2008). "Argentina's La Martina brings polo styling to UK". Drapers. Retrieved 2009-08-10.
  16. ^ "La Martina heightens pursuit of counterfeits - Luxury Daily - Commerce". 16 April 2014.
  17. ^ Hoffmann, Jonas; Coste-Manière, Ivan (4 December 2012). Global Luxury Trends: Innovative Strategies for Emerging Markets. Palgrave Macmillan. ISBN 9781137287380 – via Google Books.
  18. ^ "PoloLine - KIDS - The official site of Polo".
  19. ^ "Maserati Centennial Polo Tour e La Martina: finale a Dubai".
  20. ^ "PoloLine - NEWS - The official site of Polo".
  21. ^ "Team Power Infrastructure is the champion".
  22. ^ "Maserati Polo Saddle by La Martina".
  23. ^ Smith, Heather (February 27, 2009). "EBay Steps Up War on Counterfeits as L'Oreal Ruling, Trial Loom". Bloomberg.com. Retrieved 2009-08-10.
[edit]
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