E-marketing collateral: Difference between revisions
Content deleted Content added
rmv blog source |
m spam |
||
| (29 intermediate revisions by 24 users not shown) | |||
| Line 1: | Line 1: | ||
{{short description|Basic internet tactical activity}} |
|||
{{Unreferenced|date=November 2011}} |
|||
{{Multiple issues| |
|||
{{Add references|date=September 2015}} |
|||
{{Original research|date=November 2011}} |
{{Original research|date=November 2011}} |
||
{{Orphan|date=April 2020}} |
|||
}} |
|||
Similar to [[marketing collateral]] definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service. |
Similar to [[marketing collateral]] definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service. |
||
These activities enforced themselves as givens nowadays, common e-marketing collateral include: |
These activities enforced themselves as givens nowadays, common e-marketing collateral include:<ref>{{cite web|last1=Blake|first1=Jameson|title=What is e-marketing collateral?|url=http://websitedesigners.com/blog/what-is-e-marketing-collateral/|publisher=Website Designers|accessdate=13 September 2015}}</ref> |
||
* Building the e-presence; whether it is a [[website]], [[blog]], [[microsite]] or a [[Web portal|portal]] |
* Building the e-presence; whether it is a [[website]], [[blog]], [[microsite]] or a [[Web portal|portal]]. |
||
* [[Search engine marketing]], including [[search engine optimization]] and search engine registration |
* [[Search engine marketing]], including [[search engine optimization]] and search engine registration. With the prevalence of mobile devices, e-marketing collateral must often be targeted towards mobile devices and localized search. |
||
* Online directories registration |
* Online directories registration. |
||
* [[Social media]] accounts setup and [[social media optimization]] |
* [[Social media]] accounts setup and [[social media optimization]].<ref>{{cite web|last1=Bozeman|first1=Reggie|title=How Advertising on Social Media Helps Your Business|url=http://social-motion.co.uk/the-source/|publisher=Social Motion|accessdate=26 March 2016}}</ref> |
||
Original e-commerce marketing: |
|||
Web sites |
|||
Display ads |
|||
Measures “eyeballs” and impressions of display ads |
|||
Social, mobile, local e-commerce marketing: |
|||
Social media: Facebook, Twitter, Pinterest |
|||
Mobile, localized ads and apps, geo-location |
|||
Measures “conversations” and “engagement”. |
|||
In 2014, 135 billion dollars were spent by marketers on new online marketing collateral.<ref>{{Cite journal|last1=Schwarzl|first1=Susanne|last2=Grabowska|first2=Monika|date=2015-11-10|title=Оnline marketing strategies: the future is here|journal=Journal of International Studies|volume=8|issue=2|pages=187–196|doi=10.14254/2071-8330.2015/8-2/16|issn=2071-8330|doi-access=free}}</ref> |
|||
| ⚫ | |||
== References == |
|||
{{Reflist}} |
|||
| ⚫ | |||
Latest revision as of 16:39, 5 January 2024
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
Similar to marketing collateral definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service.
These activities enforced themselves as givens nowadays, common e-marketing collateral include:[1]
- Building the e-presence; whether it is a website, blog, microsite or a portal.
- Search engine marketing, including search engine optimization and search engine registration. With the prevalence of mobile devices, e-marketing collateral must often be targeted towards mobile devices and localized search.
- Online directories registration.
- Social media accounts setup and social media optimization.[2]
Original e-commerce marketing: Web sites Display ads Measures “eyeballs” and impressions of display ads
Social, mobile, local e-commerce marketing: Social media: Facebook, Twitter, Pinterest Mobile, localized ads and apps, geo-location Measures “conversations” and “engagement”.
In 2014, 135 billion dollars were spent by marketers on new online marketing collateral.[3]
References
[edit]- ^ Blake, Jameson. "What is e-marketing collateral?". Website Designers. Retrieved 13 September 2015.
- ^ Bozeman, Reggie. "How Advertising on Social Media Helps Your Business". Social Motion. Retrieved 26 March 2016.
- ^ Schwarzl, Susanne; Grabowska, Monika (2015-11-10). "Оnline marketing strategies: the future is here". Journal of International Studies. 8 (2): 187–196. doi:10.14254/2071-8330.2015/8-2/16. ISSN 2071-8330.