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| logo_size = 50px
| logo_size = 50px
| type = Watches / Clothing Accessories
| type = Watches / Clothing Accessories
| origin = [[Padova]]; [[Italy]]
| origin = [[Italy]] ([[Padova]])
| introduced = 2009 (as Fullspot)
| introduced = 2009 (as Fullspot)
| website = {{URL|www.obag.eu}}
| website = {{URL|www.obag.eu}}
}}
}}


'''O Bag''' is an Italian fashion brand established in 2009 under the name Fullspot. Initially, its main focus was producing [[Watch|watches]] but it has now branched out to bags and a range of fashion accessories. Its products are characterised by [[Minimalism|minimalist]] and modular design, allowing for customisation of the product.
'''O Bag''' is an Italian fashion brand established in 2009 under the name Full spot. Initially, its main focus was producing [[Watch|watches]] but it has now branched out to bags and a range of fashion accessories. Its products are characterized by [[Minimalism|minimalist]] and modular design, allowing for customization of the product.{{citation needed|date=November 2023}}
{{TOC limit|2}}
{{TOC limit|2}}


==Origin==
==Origin==
O Bag was founded in 2009 in Padua and its products were first exhibited at the Milan International Exhibition in 2010. O Bag can be found in over 50 countries worldwide. After releasing the O clock, O Bag released a pocket watch, the O chive and a range of bags, the O bag.<ref name=OBag/> They opened their first branded store in 2011 in [[Venice]].
O Bag was founded in 2009 in Padua and its products were first exhibited at the Milan International Exhibition in 2010. O Bag is present in over 50 countries worldwide. After releasing the O clock, O Bag released a pocket watch, the O chive and a range of bags, the O bag.<ref name=OBag/> O Bag opened its first branded store in 2011 in [[Venice]].{{citation needed|date=November 2023}}


===Source of the 'O'===
===Source of the 'O'===
Every product made by O Bag to date has had an 'O' in front of the product. This comes from the first of O Bag's products which was named the 'O Clock', much like the usual way of expressing the time in [[English language|English]]. The company kept the 'O' as a way of identifying its products, much like the 'i' in [[Apple (company)|Apple]] products.
Every product made by O Bag to date has had an 'O' in front of the product. This comes from the first of O Bag's products which was named the 'O Clock', much like the usual way of expressing the time in [[English language|English]]. The company kept the 'O' as a way of identifying its products, much like the 'i' in [[Apple (company)|Apple]] products.{{citation needed|date=November 2023}}


==Products==
==Products==
O Bag developed the '''O clock''' in 2010, a [[watch]] with a silicone strap and interchangeable faces. The original face of the watch, now called 'O clock Classic' consisted of a plain white face without numbers. The face can be removed from the strap allowing the colour of the strap or face to be changed. There were originally 15 straps<ref name=Hypemuch/> but this has grown to 29 which are still in production. O Bag's watch packaging takes inspiration from the tin can, a cylindrical tin with a ring pull.
O Bag developed the '''O clock''' in 2010, a [[watch]] with a silicone strap and interchangeable faces. The original face of the watch, now called 'O clock Classic' consisted of a plain white face without numbers. The face can be removed from the strap allowing the color of the strap or face to be changed. There were originally 15 straps<ref name=Hypemuch/> but this has grown to 29 which are still in production. O Bag's watch packaging takes inspiration from the tin can, a cylindrical tin with a ring pull.
O clock developed into a series with the Tone on Tone range consisting of 21 watch face colours to mix and match with 21 straps making a total of 441 possible combinations with Tone on Tone.<ref name=OBag/> Other O clock ranges include Camouflage, 80’ clock, Disney, Gold & Silver, Mirror, Numbers, Flower Power and Safari.<ref name=OBag/><ref name=Hypebeast/>
O clock developed into a series with the Tone-on-Tone range consisting of 21 watch face colors to mix and match with 21 straps making a total of 441 possible combinations with Tone on Tone.<ref name=OBag/> Other O clock ranges include Camouflage, 80’ clock, Disney, Gold & Silver, Mirror, Numbers, Flower Power and Safari.<ref name=OBag/><ref name=Hypebeast/>


In 2011 O Bag released a [[pocket watch]], calling it the '''O chive'''. This maintains the minimalist design of the O clock range with a plain white face and the inclusion of a seconds hand. The O chive is made of a soft-touch plastic shell and a white matt-varnished metal chain and clip. There were originally 10 colours <ref name=professionaljeweller/> but the three 80' clock colours were added, bringing the total to 13. The plastic shell can be removed and replaced with another colour much like the O clock faces. The packaging is based on a shoe polish container.<ref name=professionaljeweller/>
In 2011 O Bag released a [[pocket watch]], calling it the '''O chive'''. This maintains the minimalist design of the O clock range with a plain white face and the inclusion of a second's hand. The O chive is made of a soft-touch plastic shell and a white matt-varnished metal chain and clip. There were originally 10 colors <ref name=professionaljeweller/> but the three 80' clock colors were added, bringing the total to 13. The plastic shell can be removed and replaced with another color much like the O clock faces. The packaging is based on a shoe polish container.<ref name=professionaljeweller/>


In 2012 O Bag released the '''O bag''' (the product from which the company is now named), which is fully customizable, much like O Bag's previous products. The O bag is made from an elastomeric foam which comes in 20 different colours,<ref name=OBag/> most of which derive from the O clock colour range. The bag's handles and interior can be customised with a variety of materials and colours.
In 2012 O Bag released the '''O bag''' (the product from which the company is now named), which is fully customizable, much like O Bag's previous products. The O bag is made from an [[elastomeric foam]] which comes in 20 different colors,<ref name=OBag/> most of which derive from the O clock color range. The bag's handles and interior can be customized with a variety of materials and colors.


[[File:Fullspot Tone and Tone Collection.jpg|thumb|centre|x200px|O clock Tone on Tone range]]
[[File:Fullspot Tone and Tone Collection.jpg|thumb|centre|x200px|O clock Tone on Tone range]]


==Special Editions==
==Special Editions==
O bag collaborated with [[Disney]], developing a range of watch faces with some of Disney's most famous characters.<ref name=OBagUK/>
O bag collaborated with [[Disney]], developing a range of watch faces with some of Disney's most famous characters.<ref name=OBagUK/> {{citation needed|date=November 2023}}


==Gallery==
==Gallery==
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<ref name=OBag>[https://www.obag.eu/ Official Website], Retrieved 01-06-2017</ref>
<ref name=OBag>[https://www.obag.eu/ Official Website], Retrieved 01-06-2017</ref>
<ref name=OBagUK>[https://www.obagonline.com Official UK Website], Retrieved 01-06-2017</ref>
<ref name=OBagUK>[https://www.obagonline.com Official UK Website], Retrieved 01-06-2017</ref>
<ref name=Hypemuch>[http://hypemuch.com/2010/10/26/fullspot-o-clock-watch/ Hypemuch],''"Watches 'O Clock 2010 Collection'"',26-10-2010</ref>
<ref name=Hypemuch>[http://hypemuch.com/2010/10/26/fullspot-o-clock-watch/ Hypemuch],''"Watches 'O Clock 2010 Collection"'',26-10-2010</ref>
<ref name=Hypebeast>[http://hypebeast.com/2012/01/fullspot-o-clock-2012-numbers-collection/ HypeBeast],''"O Clock "Numbers" Collection"'',12-01-2012</ref>
<ref name=Hypebeast>[http://hypebeast.com/2012/01/fullspot-o-clock-2012-numbers-collection/ HypeBeast],''"O Clock "Numbers" Collection"'',12-01-2012</ref>
<ref name=professionaljeweller>[http://www.professionaljeweller.com/article-10633-oclock-launch-contemporary-pocket-watch/ Professional Jeweller],''"O Clock launch contemporary pocket watch"'',19-12-2011</ref>
<ref name=professionaljeweller>[http://www.professionaljeweller.com/article-10633-oclock-launch-contemporary-pocket-watch/ Professional Jeweller],''"O Clock launch contemporary pocket watch"'',19-12-2011</ref>

Latest revision as of 01:03, 17 January 2024

O Bag
Product typeWatches / Clothing Accessories
CountryItaly (Padova)
Introduced2009 (as Fullspot)
Websitewww.obag.eu

O Bag is an Italian fashion brand established in 2009 under the name Full spot. Initially, its main focus was producing watches but it has now branched out to bags and a range of fashion accessories. Its products are characterized by minimalist and modular design, allowing for customization of the product.[citation needed]

Origin

[edit]

O Bag was founded in 2009 in Padua and its products were first exhibited at the Milan International Exhibition in 2010. O Bag is present in over 50 countries worldwide. After releasing the O clock, O Bag released a pocket watch, the O chive and a range of bags, the O bag.[1] O Bag opened its first branded store in 2011 in Venice.[citation needed]

Source of the 'O'

[edit]

Every product made by O Bag to date has had an 'O' in front of the product. This comes from the first of O Bag's products which was named the 'O Clock', much like the usual way of expressing the time in English. The company kept the 'O' as a way of identifying its products, much like the 'i' in Apple products.[citation needed]

Products

[edit]

O Bag developed the O clock in 2010, a watch with a silicone strap and interchangeable faces. The original face of the watch, now called 'O clock Classic' consisted of a plain white face without numbers. The face can be removed from the strap allowing the color of the strap or face to be changed. There were originally 15 straps[2] but this has grown to 29 which are still in production. O Bag's watch packaging takes inspiration from the tin can, a cylindrical tin with a ring pull. O clock developed into a series with the Tone-on-Tone range consisting of 21 watch face colors to mix and match with 21 straps making a total of 441 possible combinations with Tone on Tone.[1] Other O clock ranges include Camouflage, 80’ clock, Disney, Gold & Silver, Mirror, Numbers, Flower Power and Safari.[1][3]

In 2011 O Bag released a pocket watch, calling it the O chive. This maintains the minimalist design of the O clock range with a plain white face and the inclusion of a second's hand. The O chive is made of a soft-touch plastic shell and a white matt-varnished metal chain and clip. There were originally 10 colors [4] but the three 80' clock colors were added, bringing the total to 13. The plastic shell can be removed and replaced with another color much like the O clock faces. The packaging is based on a shoe polish container.[4]

In 2012 O Bag released the O bag (the product from which the company is now named), which is fully customizable, much like O Bag's previous products. The O bag is made from an elastomeric foam which comes in 20 different colors,[1] most of which derive from the O clock color range. The bag's handles and interior can be customized with a variety of materials and colors.

O clock Tone on Tone range

Special Editions

[edit]

O bag collaborated with Disney, developing a range of watch faces with some of Disney's most famous characters.[5] [citation needed]

[edit]
O clock Classic Face
O chive
O bag Classic

References

[edit]
  1. ^ a b c d Official Website, Retrieved 01-06-2017
  2. ^ Hypemuch,"Watches 'O Clock 2010 Collection",26-10-2010
  3. ^ HypeBeast,"O Clock "Numbers" Collection",12-01-2012
  4. ^ a b Professional Jeweller,"O Clock launch contemporary pocket watch",19-12-2011
  5. ^ Official UK Website, Retrieved 01-06-2017
[edit]