Service design sprint: Difference between revisions
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[[File:Mvs-model.png|thumb|The structure of the MVS includes design's classical Double Diamond theory. ]] |
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A '''Service Design Sprint''' is a time-constrained, [[service design]] project that uses [[design thinking]] and [[service design]] tools to create a new service or improve an existing one. The name Service Design Sprint was first mentioned in 2014 in the book The Service Startup: Design Thinking Gets Lean written by Tenny Pinheiro.<ref>{{Cite web|url=https://www.amazon.com/Service-Startup-Design-Thinking-practical-ebook/dp/B00JS9VZ08/ref=sr_1_1?ie=UTF8&qid=1540181906&sr=8-1&keywords=the+service+startup|title=The Service Startup: Design Thinking Gets Lean (Elsevier, 2014)|website=|language=en-US|access-date=2014-04-10}}</ref><ref>{{Cite web|url=https://www.core77.com/posts/26931/Tennyson-Pinheiro-on-Implementing-Service-Design-Thinking-for-Startups-New-Book-Available-Now|title=Implementing Service Design Thinking for Startups|website=|language=en-US|access-date=2014-04-10}}</ref>(Elsevier 2014. The MVS <ref>{{Cite web|url=http://www.servdes.org/wp/wp-content/uploads/2018/08/106.pdf|title=Humanizing organizations - The pathway to growth|website=|language=en-US|access-date=2014-04-10}}</ref> - Minimum Valuable Service - model to Service Design Sprint <ref>{{Cite web|url=https://www.reminetwork.com/articles/service-design-sprints-deliver-speedy-improvements//|title=Service design sprints deliver speedy solutions|website=|language=en-US|access-date=2014-04-10}}</ref> described in the book combine [[Agile software development|Agile]] based approaches with design tools <ref>{{Cite web|url=https://www.core77.com/posts/80248/Im-confused-Design-Sprint-or-Lean-Startup/|title=I'm Confused: Lean Startup or Design Sprint?|website=|language=en-US|access-date=2017-09-10}}</ref> to help product development teams understand, co-design and prototype complex service scenarios with low resources and within the timespan of a week. Since then, the Service Design Sprint approach has become popular with many different approaches surfacing and being used by startup incubators, institutions like the [[MIT]] and large service-driven corporations <ref>{{Cite web|url=https://www.liveworkstudio.com/monthly-magazines/service-design-sprints-merging-customer-experience-with-agile/|title=Service Design Sprints: Merging customer experience with agile|website=|language=en-US|access-date=2017-09-10}}</ref> |
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{{short description|Design project type}} |
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| ⚫ | The Minimum Valuable Service model <ref>{{Cite |
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# '''Playground:''' Tools to identify ideas that fit the next product cycle and explore them in further detail through storyboarding. |
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# '''Polish Off:''' Tools to design and prepare prototypes that can be tested with people. |
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== Deliverables == |
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A '''Service Design Sprint''' is a time-constrained [[Service Design]] project that uses [[Design Thinking]] and [[Service Design]] tools to create a new service or improve an existing one. The term Service Design Sprint was first mentioned by Tenny Pinheiro in his book The Service Startup: Design Thinking Gets Lean (Elsevier; 2014).<ref>{{Cite book|url=https://www.amazon.com/Service-Startup-Design-Thinking-practical-ebook/dp/B00JS9VZ08/ref=sr_1_1?ie=UTF8&qid=1540181906&sr=8-1&keywords=the+service+startup|title=The Service Startup: Design Thinking Gets Lean|website=|isbn=978-0615929781|language=en-US|last1=Pinheiro|first1=Tenny|date=1 April 2014}}</ref> |
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The primary outcomes you can expect from a Service Design Sprint: |
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* New implementable service propositions. |
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== Methodology == |
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* Finding and fixing bottlenecks and service flaws. |
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The Minimum Valuable Service methodology used in a Service Design Sprint <ref>{{Cite web|url=https://www.reminetwork.com/articles/service-design-sprints-deliver-speedy-improvements//|title=Service design sprints deliver speedy solutions|website=|language=en-US}}</ref> combines [[Agile software development|Agile]]-based approaches with [[Service-dominant logic]] and [[Service Design]] tools <ref>{{Cite web|url=http://www.servdes.org/wp/wp-content/uploads/2018/08/106.pdf|title=Humanizing organizations - The pathway to growth|website=|language=en-US}}</ref> to help product development teams understand, co-design, and prototype complex service scenarios with low resources and within the timespan of a week. The methodology, created by Tenny Pinheiro in 2014,<ref>{{Cite web|url=https://www.core77.com/posts/26931/Tennyson-Pinheiro-on-Implementing-Service-Design-Thinking-for-Startups-New-Book-Available-Now|title=Implementing Service Design Thinking for Startups|website=|language=en-US}}</ref> was designed to be used by startups in their Agile sprints. |
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* Greater understanding of customers needs and wants. |
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* Tested Prototypes |
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== Applications == |
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* Confirmation or rejection of the hypothesis. |
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A Service Design Sprint differs from a traditional Design Sprint<ref>{{Cite web|url=https://sdg.neuromagic.com/en/what-makes-the-service-design-sprint-different/|title=Service Design Sprints vs. Product (GV) Design Sprints|website=|date=2 October 2020 |language=en-US}}.</ref> due to its [[service dominant logic]] inclination.<ref>{{Cite web|url=https://www.researchgate.net/publication/272566759|title=Evolving to a New Dominant Logic|website=|language=en-US}}.</ref> Since its inception, the approach has been used by startup accelerators, educational institutions like the [[university of Lapland]] in Finland, [[MIT]], and fortune 500 companies in many different sectors.<ref>{{Cite web|url=https://www.liveworkstudio.com/monthly-magazines/service-design-sprints-merging-customer-experience-with-agile/|title=Service Design Sprints: Merging customer experience with agile|website=|language=en-US}}</ref> |
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| ⚫ | The Minimum Valuable Service model <ref>{{Cite book|url=https://books.google.com/books?id=6iolDwAAQBAJ&q=Minimum+Valuable+Service%2F&pg=PA124|title=An Introduction to Industrial Service Design|website=|isbn=9781317181750|language=en-US|access-date=2017-09-10|last1=Miettinen|first1=Satu|date=10 November 2016}}</ref> is divided into four phases each containing a set of tools. |
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# '''Playground:''' Mockup and roleplaying tools are used to prototype ideas and explore concepts in a playful manner. |
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# '''Polish Off:''' The MVS Journey, an [[Agile software development|Agile]] service blueprint tool, is used in this phase to breakdown interactions in intentions and avatars. |
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== References == |
== References == |
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{{Reflist}} |
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[[Category:Design]] |
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[[Category:Agile software development]] |
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Latest revision as of 18:46, 18 January 2024
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A Service Design Sprint is a time-constrained Service Design project that uses Design Thinking and Service Design tools to create a new service or improve an existing one. The term Service Design Sprint was first mentioned by Tenny Pinheiro in his book The Service Startup: Design Thinking Gets Lean (Elsevier; 2014).[1]
Methodology
[edit]The Minimum Valuable Service methodology used in a Service Design Sprint [2] combines Agile-based approaches with Service-dominant logic and Service Design tools [3] to help product development teams understand, co-design, and prototype complex service scenarios with low resources and within the timespan of a week. The methodology, created by Tenny Pinheiro in 2014,[4] was designed to be used by startups in their Agile sprints.
Applications
[edit]A Service Design Sprint differs from a traditional Design Sprint[5] due to its service dominant logic inclination.[6] Since its inception, the approach has been used by startup accelerators, educational institutions like the university of Lapland in Finland, MIT, and fortune 500 companies in many different sectors.[7]
Structure
[edit]The Minimum Valuable Service model [8] is divided into four phases each containing a set of tools.
- Projection: Agile ethnographic tools are used to uncover untapped barriers, needs, and desires, understand mental models and get a sense of the user's “Learn, Use and Remember” journey.
- Perspectives: Tools like the Swap Ideation are used here to co-design with users, generating valuable service propositions.
- Playground: Mockup and roleplaying tools are used to prototype ideas and explore concepts in a playful manner.
- Polish Off: The MVS Journey, an Agile service blueprint tool, is used in this phase to breakdown interactions in intentions and avatars.
References
[edit]- ^ Pinheiro, Tenny (1 April 2014). The Service Startup: Design Thinking Gets Lean. ISBN 978-0615929781.
- ^ "Service design sprints deliver speedy solutions".
- ^ "Humanizing organizations - The pathway to growth" (PDF).
- ^ "Implementing Service Design Thinking for Startups".
- ^ "Service Design Sprints vs. Product (GV) Design Sprints". 2 October 2020..
- ^ "Evolving to a New Dominant Logic"..
- ^ "Service Design Sprints: Merging customer experience with agile".
- ^ Miettinen, Satu (10 November 2016). An Introduction to Industrial Service Design. ISBN 9781317181750. Retrieved 2017-09-10.