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{{short description|American journalist}}
'''Adam L. Penenberg''' (born 27 July 1962) is a US investigative [[journalist]] best known for his role in the affair surrounding the ''[[The New Republic]]'' reporter [[Stephen Glass (reporter)|Stephen Glass]] in 1998. He was portrayed by [[Steve Zahn]] in the movie ''[[Shattered Glass (film)|Shattered Glass]]''. At the time, he was a journalist working for ''[[Forbes]]'' magazine's online web publication.


{{Infobox person
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As of 2005 Penenberg is an [[professor|assistant professor]] of journalism at [[New York University]]. He is also a freelance writer for ''[[Fast Company (magazine)|Fast Company]]'', the ''[[New York Times]], Forbes, [[Wired News]]'', and ''[[Playboy]]''. His [[non-fiction]] book ''Tragic Indifference: One Man's Battle With the Auto Industry Over the Dangers of SUVs'' which deals with the biggest product liability case in history, the [[Firestone_and_Ford_tire_controversy|Ford and Firestone controversy]], was published in 2003 and is currently being made into a movie.
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| name = Adam Penenberg
| birth_date = {{birth date and age|1962|7|27}}
| birth_place =
| occupation = [[Journalist]]
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}}


'''Adam L. Penenberg''' (born July 27, 1962) is an American journalist and educator, currently associate professor of journalism at [[New York University]] and director of undergraduate studies.<ref name="nyu.edu">{{cite web|url=https://journalism.nyu.edu/about-us/profile/adam-l-penenberg/|title=Adam L. Penenberg - NYU Journalism|publisher=}}</ref> He had previously served as editor of [[PandoDaily]]<ref>{{cite web|url=http://pandodaily.com/2012/08/20/nfw-adam-penenberg-joins-pandodaily-as-editor/|title=NFW: Adam Penenberg Joins PandoDaily as Editor|date=21 August 2012|publisher=}}</ref> and written for ''[[Forbes]]'', ''[[Fast Company (magazine)|Fast Company]]'', ''[[The New York Times]]'', ''[[Wired News]]'', and ''[[Playboy]]''. While at ''Forbes'', Penenberg gained national attention in 1998 for helping reveal ''[[The New Republic]]'' reporter [[Stephen Glass]] had been fabricating his stories.
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In 2009, Penenberg authored the book [[Viral Loop]]: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves''. ''Viral Loop'' explains how companies such as [[Netscape]], [[eBay]], [[PayPal]], [[Skype]], [[Hotmail]], [[Facebook]], and [[Twitter]] implemented viral loops to grow exponentially and achieve billion-dollar valuations in only a short amount of time. The book is divided into three sections including viral businesses, marketing, and networks.<ref>Penenberg, A., Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves, 2009, Hyperion Press [http://books.google.com/books?id=Yp5sPgAACAAJ&dq=viral+loop&source=gbs_book_other_versions_r&cad=2 "Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves"]</ref>


==See also==
==Education==
Penenberg received his B.A. in Economics from [[Reed College]].<ref name="nyu.edu"/>
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*''[[Shattered Glass (film)|Shattered Glass]]''

==Career==

===Stephen Glass scandal===
In the summer of 1998, Penenberg, then a reporter with ''[[Forbes]]'' magazine's online arm, Forbes Digital Tool, came upon a story in ''The New Republic'' about a [[Silicon Valley]] firm which was hacked by a teenager, then hired the hacker as a security consultant. Amazed that ''The New Republic'' had somehow managed to scoop ''Forbes'', Penenberg tried to verify it. Penenberg could not find any evidence that the company, Jukt Micronics, even existed. He also could not verify any of the events that Glass claimed resulted from the hacker's hiring, such as a radio spot from concerned [[Nevada]] state officials or several joint state efforts to combat hacking.<ref>Penenberg, Adam L. [https://www.forbes.com/1998/05/11/otw3.html Lies, damn lies, and fiction]. ''Forbes,'' May 11, 1998</ref> After an internal investigation, ''The New Republic'' determined that Glass had fabricated the story and subsequently fired him.

===Other activities===
⚫
{{as of|2005}}, Penenberg is an [[professor|assistant professor]] of journalism at [[New York University]]. He is also a freelance writer for ''[[Fast Company (magazine)|Fast Company]]'', ''[[The New York Times]]'', ''Forbes'', ''[[Wired News]]'', and ''[[Playboy]]''.

He is the author of numerous books
* ''Tragic Indifference: One Man's Battle With the Auto Industry Over the Dangers of SUVs'' (2003). About the biggest product liability case in history, the [[Firestone and Ford tire controversy|Ford and Firestone controversy]], currently being made into a movie.{{fact|date=August 2023}}
* ''Spooked: Espionage In Corporate America'' (2008). Co-authored with Marc Barry.
⚫
* ''[[Viral Loop]]: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves''. (2009) This book explains how companies such as [[Netscape]], [[eBay]], [[PayPal]], [[Skype]], [[Hotmail]], [[Facebook]], and [[Twitter]] implemented viral loops to grow exponentially and achieve billion-dollar valuations in only a short amount of time. The book is divided into three sections including viral businesses, marketing, and networks.<ref>Penenberg, A., Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves, 2009, Hyperion Press [https://books.google.com/books?id=Yp5sPgAACAAJ&dq=viral+loop&source=gbs_book_other_versions_r&cad=2 "Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves"]</ref>
* ''Trial and Terror'' (2012) A thriller.
* ''Play at Work: How Games Inspire Breakthrough Thinking'' (2013) Nonfiction.
* ''Virtually True'' (2014) A thriller.
* ''Sky Rivals: Two Men. Two Planes. An Epic Race Around the World'' (2016) Nonfiction

==In popular culture==
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Penenberg was portrayed by [[Steve Zahn]] in the movie ''[[Shattered Glass (film)|Shattered Glass]]''.


==References==
==References==
{{Reflist}}
{{Reflist}}

==External links==
==External links==
*[http://www.penenberg.com/ Adam Penenberg's Official Website]
*[http://www.penenberg.com/ Adam Penenberg's Official Website]
*[http://www.forbes.com/1998/05/11/otw3_print.html Adam Penenberg's famous Forbes' online article, ''Lies, damn lies and fiction'' which reveals Stephen Glass' fabrication]
*[https://www.forbes.com/1998/05/11/otw3.html Adam Penenberg's famous Forbes' online article, ''Lies, damn lies and fiction'' which reveals Stephen Glass' fabrication]
*[http://journalism.nyu.edu/faculty/penenberg.html Penenberg's faculty page]
*[https://web.archive.org/web/20070503043924/http://journalism.nyu.edu/faculty/penenberg.html Penenberg's faculty page]


{{Authority control}}


{{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. -->
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| NAME = Penenberg, Adam
| ALTERNATIVE NAMES =
| SHORT DESCRIPTION =
| DATE OF BIRTH = 27 July 1962
| PLACE OF BIRTH =
| DATE OF DEATH =
| PLACE OF DEATH =
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}}
{{DEFAULTSORT:Penenberg, Adam}}
{{DEFAULTSORT:Penenberg, Adam}}
[[Category:1962 births]]
[[Category:1962 births]]
[[Category:Living people]]
[[Category:Living people]]
[[Category:Reed College alumni]]
[[Category:Reed College alumni]]
[[Category:American journalists]]
[[Category:American male journalists]]
[[Category:20th-century American journalists]]




Latest revision as of 03:50, 26 January 2024

Adam Penenberg
Born (1962-07-27) July 27, 1962 (age 62)
OccupationJournalist

Adam L. Penenberg (born July 27, 1962) is an American journalist and educator, currently associate professor of journalism at New York University and director of undergraduate studies.[1] He had previously served as editor of PandoDaily[2] and written for Forbes, Fast Company, The New York Times, Wired News, and Playboy. While at Forbes, Penenberg gained national attention in 1998 for helping reveal The New Republic reporter Stephen Glass had been fabricating his stories.

Education

[edit]

Penenberg received his B.A. in Economics from Reed College.[1]

Career

[edit]

Stephen Glass scandal

[edit]

In the summer of 1998, Penenberg, then a reporter with Forbes magazine's online arm, Forbes Digital Tool, came upon a story in The New Republic about a Silicon Valley firm which was hacked by a teenager, then hired the hacker as a security consultant. Amazed that The New Republic had somehow managed to scoop Forbes, Penenberg tried to verify it. Penenberg could not find any evidence that the company, Jukt Micronics, even existed. He also could not verify any of the events that Glass claimed resulted from the hacker's hiring, such as a radio spot from concerned Nevada state officials or several joint state efforts to combat hacking.[3] After an internal investigation, The New Republic determined that Glass had fabricated the story and subsequently fired him.

Other activities

[edit]

As of 2005, Penenberg is an assistant professor of journalism at New York University. He is also a freelance writer for Fast Company, The New York Times, Forbes, Wired News, and Playboy.

He is the author of numerous books

  • Tragic Indifference: One Man's Battle With the Auto Industry Over the Dangers of SUVs (2003). About the biggest product liability case in history, the Ford and Firestone controversy, currently being made into a movie.[citation needed]
  • Spooked: Espionage In Corporate America (2008). Co-authored with Marc Barry.
  • Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves. (2009) This book explains how companies such as Netscape, eBay, PayPal, Skype, Hotmail, Facebook, and Twitter implemented viral loops to grow exponentially and achieve billion-dollar valuations in only a short amount of time. The book is divided into three sections including viral businesses, marketing, and networks.[4]
  • Trial and Terror (2012) A thriller.
  • Play at Work: How Games Inspire Breakthrough Thinking (2013) Nonfiction.
  • Virtually True (2014) A thriller.
  • Sky Rivals: Two Men. Two Planes. An Epic Race Around the World (2016) Nonfiction
[edit]

Penenberg was portrayed by Steve Zahn in the movie Shattered Glass.

References

[edit]
  1. ^ a b "Adam L. Penenberg - NYU Journalism".
  2. ^ "NFW: Adam Penenberg Joins PandoDaily as Editor". 21 August 2012.
  3. ^ Penenberg, Adam L. Lies, damn lies, and fiction. Forbes, May 11, 1998
  4. ^ Penenberg, A., Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves, 2009, Hyperion Press "Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves"
[edit]


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