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{{Infobox company
{{Infobox company
| name = EMERGE Commerce
| name = EMERGE Commerce Ltd.
| logo = Emerge Commerce logo.png
| logo = Emerge Commerce logo.png
| type = [[Private company|Private]]
| type = [[Public company|Public]]
| former_name = Transformation Capital
| former_name = Transformation Capital
| industry = [[E-commerce]]
| industry = [[E-commerce]]
| founded = 2015
| founded = 2015
| location = [[Toronto]], [[Ontario]]
| location = [[Toronto]], [[Ontario]]
| num_employees = 37
| num_employees = 115
| founders = Ghassan Halazon, Drew Green, Michele Romanow
| founder = Ghassan Halazon
| brands = UnderPar, [[WagJag]], Buytopia.ca, [[Shop.ca]]
| brands = trulocal.ca, wholesalepet.com, UnderPar.com, BattlBox.com, WagJag.com, justgolfstuff.ca, Carnivoreclub.co, Berightback.ca
| areas_served = [[Canada]], United States
| areas_served = [[Canada]], United States
| website = {{url|https://emerge-commerce.com}}
| website = {{url|https://emerge-commerce.com}}
}}
}}
'''EMERGE Commerce''' (formerly '''Transformational Capital''') is a Canada-based digital deals and savings network with 2M members founded by [[Ghassan Halazon]] which operates four e-commerce sites.<ref>{{Cite news|url=https://techvibes.com/2016/12/13/transformational-capital-distressed-ecommerce-brands|title=Transformational Capital Sees Opportunity to Turn Around Distressed Ecommerce Brands|last=Serebrin|first=Jacob|date=13 December 2016|work=Techvibes|access-date=24 December 2017}}</ref> The sites operate as a one stop-shop for last minute deals on staycations, events, experiences, and family activities. The company is headquartered in Toronto, Canada.
'''EMERGE Commerce Ltd.''' (formerly '''Transformational Capital''') is a North American acquirer and operator of niche e-commerce brands with 2M members founded by [[Ghassan Halazon]] which operates eight brands.<ref>{{Cite news|url=https://techvibes.com/2016/12/13/transformational-capital-distressed-ecommerce-brands|title=Transformational Capital Sees Opportunity to Turn Around Distressed Ecommerce Brands|last=Serebrin|first=Jacob|date=13 December 2016|work=Techvibes|access-date=24 December 2017}}</ref> The Company operates various marketplaces and subscription services across wide-ranging categories such as pets products, meat & groceries, golf, and other experiences. The Company is headquartered in Toronto, Canada.


== Brands ==
== Brands ==

⚫
=== Shop.ca ===
=== WholesalePet.com ===
⚫
{{main|Shop.ca}}
On November 16, 2021, EMERGE Commerce Ltd. acquired WholesalePet.com, a U.S. based B2B pet -marketplace matching 8,000 retailers and 400 vendors.
⚫
Shop.ca was initially a Canadian e-commerce site launched in June 2011. The company had raised CA$72M in venture capital funding; however, was spending more to acquire a customer that the average customer spent.<ref>{{Cite news|url=http://www.canadianbusiness.com/innovation/shop-ca-bankrupt/|title=The inside story of Shop.ca’s failed e-commerce revolution|last=Braga|first=Matthew|date=5 January 2017|work=[[Canadian Business]]|access-date=24 December 2017}}</ref> As a result, the company entered legal restructuring in July 2016 due to a lack of funds to continue operating. EMERGE acquired Shop.ca's assets via legal restructuring and re-launched Shop.ca as a Content & Coupons marketing platform <ref>{{Cite news|url=https://betakit.com/shop-cas-assets-to-be-sold-to-transformational-capital-amount-not-enough-to-fully-repay-creditors/|title=Shop.ca's Assets to be sold to Transformational Capital, Amount not enough to Fully Repay Creditors|last=Soltys|first=Douglas|date=14 July 2016|work=BetaKit|access-date=24 December 2017}}</ref>

=== BattlBox Group ===
On October 6, 2021, EMERGE Commerce Ltd. acquired BattlBox Group, a U.S. based subscription-based ecommerce portfolio that includes BattlBox.com, an outdoor gear subscription box, and CarnivoreClub.co, an artisanal meat subscription box.

=== truLOCAL.ca ===
A locally-sourced meat subscription service based in Kitchener, Ont., has been acquired by Canadian e-commerce company Emerge Commerce for approximately $16.8 million. TruLOCAL allows customers to order regular boxes of products – such as grass-fed beef, wild-caught salmon, and chicken raised without antibiotics – from Canadian suppliers. The company generated revenue of $19.8 million in the 12 months ending Dec. 31, 2020, representing year-over-year growth of 130 per cent.<ref>{{Cite news|title=Kitchener-based meat subscription company sold for $16.8M {{!}} CBC News|language=en-US|work=CBC|url=https://www.cbc.ca/news/canada/kitchener-waterloo/trulocal-sold-to-emerge-1.5861576|access-date=2021-01-12}}</ref>

=== UnderPar.com and JustGolfStuff.ca===
In November 2019, EMERGE Commerce Ltd. acquired UnderPar (UnderPar.com and JustGolfStuff.ca) for $12 million. It is based in Toronto with an office in [[San Diego]].<ref>{{cite news |last1=McClelland |first1=Colin |title=Online shopping promotion company Emerge buys UnderPar golf promotor {{!}} Financial Post |url=https://business.financialpost.com/news/retail-marketing/online-shopping-promotion-company-emerge-buys-underpar-golf-promotor |accessdate=November 26, 2019 |work=[[Financial Post]] |date=November 22, 2019 |language=en-CA}}</ref>


=== WagJag ===
=== WagJag ===
{{main|WagJag}}
{{main|WagJag}}
WagJag (Wagjag.com) is a [[deal-of-the-day]] site which operates in nine Canadian provinces and the largest local deals player in Ontario.<ref>{{Cite news|url=https://www.theglobeandmail.com/globe-investor/personal-finance/the-best-of-the-deal-a-day-sites/article1316429/|title=The best of the deal-a-day sites|last=Banerjee|first=Preet|date=12 October 2010|work=[[The Globe and Mail]]|access-date=24 December 2017}}</ref> Prior to being acquired by Emerge Commerce in November 2017, WagJag was owned by [[Metroland Media Group]], a subsidiary of Torstar Corporation, the parent Company of the Toronto Star.<ref>{{Cite news|url=https://www.thestar.com/business/2012/02/23/groupon_and_other_group_buying_sites_such_as_wagjag_and_livingsocial_benefit_from_consumer_herd_mentality_study.html|title=Groupon and other group buying sites such as WagJag and LivingSocial benefit from consumer "herd mentality": study|last=Hasham|first=Alyshah|date=23 February 2012|work=[[Toronto Star]]|access-date=24 December 2017}}</ref>
WagJag (Wagjag.com) is a [[deal-of-the-day]] site which operates in Canada and is the largest family offers player in Ontario.<ref>{{Cite news|url=https://www.theglobeandmail.com/globe-investor/personal-finance/the-best-of-the-deal-a-day-sites/article1316429/|title=The best of the deal-a-day sites|last=Banerjee|first=Preet|date=12 October 2010|work=[[The Globe and Mail]]|access-date=24 December 2017}}</ref> Prior to being acquired by Emerge Commerce in November 2017, WagJag was owned by [[Metroland Media Group]], a subsidiary of Torstar Corporation, the parent Company of the Toronto Star.<ref>{{Cite news|url=https://www.thestar.com/business/2012/02/23/groupon_and_other_group_buying_sites_such_as_wagjag_and_livingsocial_benefit_from_consumer_herd_mentality_study.html|title=Groupon and other group buying sites such as WagJag and LivingSocial benefit from consumer "herd mentality": study|last=Hasham|first=Alyshah|date=23 February 2012|work=[[Toronto Star]]|access-date=24 December 2017}}</ref>

=== BeRightBack.ca ===
BeRightBack.ca is dedicated nearby escapes and staycations portal, offering limited-time offers on hotels next door. The site was launched in 2020, as a sister site to WagJag.com


=== Buytopia.ca ===
=== Buytopia.ca ===
Buytopia is a deal-of-the-day site founded by [[Michele Romanow]].<ref>{{Cite news|url=https://calgaryherald.com/entertainment/television/minhas-romanow-to-join-cbcs-dragons-den|title=Minhas, Romanow to join CBC's Dragons Den|last=Toneguzzi|first=Mario|date=25 March 2015|work=[[Calgary Herald]]|access-date=24 December 2017}}</ref> Buytopia's team previously sold their grocery cashback app to Groupon in 2014.
Buytopia is a deal-of-the-day site founded by [[Michele Romanow]].<ref>{{Cite news|url=https://calgaryherald.com/entertainment/television/minhas-romanow-to-join-cbcs-dragons-den|title=Minhas, Romanow to join CBC's Dragons Den|last=Toneguzzi|first=Mario|date=25 March 2015|work=[[Calgary Herald]]|access-date=24 December 2017}}</ref> Buytopia's team previously sold their grocery cashback app to Groupon in 2014.

⚫
=== Shop.ca ===
⚫
{{main|Shop.ca}}
⚫
Shop.ca was initially a Canadian e-commerce site launched in June 2011. The company had raised CA$72M in venture capital funding; however, was spending more to acquire a customer that the average customer spent.<ref>{{Cite news|url=http://www.canadianbusiness.com/innovation/shop-ca-bankrupt/|title=The inside story of Shop.ca’s failed e-commerce revolution|last=Braga|first=Matthew|date=5 January 2017|work=[[Canadian Business]]|access-date=24 December 2017}}</ref> As a result, the company entered legal restructuring in July 2016 due to a lack of funds to continue operating. EMERGE acquired Shop.ca's assets via legal restructuring and re-launched Shop.ca as a Content & Coupons marketing platform <ref>{{Cite news|url=https://betakit.com/shop-cas-assets-to-be-sold-to-transformational-capital-amount-not-enough-to-fully-repay-creditors/|title=Shop.ca's Assets to be sold to Transformational Capital, Amount not enough to Fully Repay Creditors|last=Soltys|first=Douglas|date=14 July 2016|work=BetaKit|access-date=24 December 2017}}</ref>


== References ==
== References ==

Latest revision as of 13:50, 27 January 2024

EMERGE Commerce Ltd.
FormerlyTransformation Capital
Company typePublic
IndustryE-commerce
Founded2015
FounderGhassan Halazon
HeadquartersToronto, Ontario
Areas served
Canada, United States
Brandstrulocal.ca, wholesalepet.com, UnderPar.com, BattlBox.com, WagJag.com, justgolfstuff.ca, Carnivoreclub.co, Berightback.ca
Number of employees
115
Websiteemerge-commerce.com

EMERGE Commerce Ltd. (formerly Transformational Capital) is a North American acquirer and operator of niche e-commerce brands with 2M members founded by Ghassan Halazon which operates eight brands.[1] The Company operates various marketplaces and subscription services across wide-ranging categories such as pets products, meat & groceries, golf, and other experiences. The Company is headquartered in Toronto, Canada.

Brands

[edit]

WholesalePet.com

[edit]

On November 16, 2021, EMERGE Commerce Ltd. acquired WholesalePet.com, a U.S. based B2B pet -marketplace matching 8,000 retailers and 400 vendors.

BattlBox Group

[edit]

On October 6, 2021, EMERGE Commerce Ltd. acquired BattlBox Group, a U.S. based subscription-based ecommerce portfolio that includes BattlBox.com, an outdoor gear subscription box, and CarnivoreClub.co, an artisanal meat subscription box.

truLOCAL.ca

[edit]

A locally-sourced meat subscription service based in Kitchener, Ont., has been acquired by Canadian e-commerce company Emerge Commerce for approximately $16.8 million. TruLOCAL allows customers to order regular boxes of products – such as grass-fed beef, wild-caught salmon, and chicken raised without antibiotics – from Canadian suppliers. The company generated revenue of $19.8 million in the 12 months ending Dec. 31, 2020, representing year-over-year growth of 130 per cent.[2]

UnderPar.com and JustGolfStuff.ca

[edit]

In November 2019, EMERGE Commerce Ltd. acquired UnderPar (UnderPar.com and JustGolfStuff.ca) for $12 million. It is based in Toronto with an office in San Diego.[3]

WagJag

[edit]
Main article: WagJag

WagJag (Wagjag.com) is a deal-of-the-day site which operates in Canada and is the largest family offers player in Ontario.[4] Prior to being acquired by Emerge Commerce in November 2017, WagJag was owned by Metroland Media Group, a subsidiary of Torstar Corporation, the parent Company of the Toronto Star.[5]

BeRightBack.ca

[edit]

BeRightBack.ca is dedicated nearby escapes and staycations portal, offering limited-time offers on hotels next door. The site was launched in 2020, as a sister site to WagJag.com

Buytopia.ca

[edit]

Buytopia is a deal-of-the-day site founded by Michele Romanow.[6] Buytopia's team previously sold their grocery cashback app to Groupon in 2014.

Shop.ca

[edit]
Main article: Shop.ca

Shop.ca was initially a Canadian e-commerce site launched in June 2011. The company had raised CA$72M in venture capital funding; however, was spending more to acquire a customer that the average customer spent.[7] As a result, the company entered legal restructuring in July 2016 due to a lack of funds to continue operating. EMERGE acquired Shop.ca's assets via legal restructuring and re-launched Shop.ca as a Content & Coupons marketing platform [8]

References

[edit]
  1. ^ Serebrin, Jacob (13 December 2016). "Transformational Capital Sees Opportunity to Turn Around Distressed Ecommerce Brands". Techvibes. Retrieved 24 December 2017.
  2. ^ "Kitchener-based meat subscription company sold for $16.8M | CBC News". CBC. Retrieved 2021-01-12.
  3. ^ McClelland, Colin (November 22, 2019). "Online shopping promotion company Emerge buys UnderPar golf promotor | Financial Post". Financial Post. Retrieved November 26, 2019.
  4. ^ Banerjee, Preet (12 October 2010). "The best of the deal-a-day sites". The Globe and Mail. Retrieved 24 December 2017.
  5. ^ Hasham, Alyshah (23 February 2012). "Groupon and other group buying sites such as WagJag and LivingSocial benefit from consumer "herd mentality": study". Toronto Star. Retrieved 24 December 2017.
  6. ^ Toneguzzi, Mario (25 March 2015). "Minhas, Romanow to join CBC's Dragons Den". Calgary Herald. Retrieved 24 December 2017.
  7. ^ Braga, Matthew (5 January 2017). "The inside story of Shop.ca's failed e-commerce revolution". Canadian Business. Retrieved 24 December 2017.
  8. ^ Soltys, Douglas (14 July 2016). "Shop.ca's Assets to be sold to Transformational Capital, Amount not enough to Fully Repay Creditors". BetaKit. Retrieved 24 December 2017.
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