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Implementing WP:PIQA (Task 26)
 
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== How come no information on AT&Ts ownership? ==

The original AT&T owned NCR for a few disatrous years and I understand the whole Teradata product line was almost killed off. It is my understanding that it wasn't until NCR itself was spun off and needed something to sell that Teradata as a product actually took off. I don't have enough detailed understanding to make changes to the entry as such. But it is quite a story! surely someone with some detailed knowledge could add something.<!-- Template:Unsigned IP --><small class="autosigned">—&nbsp;Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[Special:Contributions/74.133.235.42|74.133.235.42]] ([[User talk:74.133.235.42#top|talk]]) 19:00, 5 July 2007 (UTC)</small>

== Request to replace "Company milestones" bullet points with "History" prose ==

{{Edit request|A}}
Hello, based on [[User:Seraphimblade|Seraphimblade]]'s feedback above, I went ahead and completed some work on the "History" section, which was previously converted into bullet points. Since bullet points don't appear to comply with Wikipedia's manual of style, I put it back into prose, and made some other improvements, which I offer to the community for further review. Seraphimblade or any other editors are welcome to use the proposed text appropriately, or make further edits as needed. Here is an overview of my actions and improvements:

* I did ''not'' add back any of the content removed by User:Spintendo. Instead, I took the bullet points they left, and converted them into prose. Among the claims they removed were: "A Teradata database became the world's largest at 11 terabytes in 1992." and "By 1997, NCR became independent from AT&T."
* I then did a little bit of additional trimming myself, removing some extraneous details such as the California Institute of Technology's nickname and Victor Lund's former employer.
* I also removed mention of NCR's acquisition of Stirling Douglas Group and its demand chain management software, because I cannot find appropriate sourcing to replace the press release used to verify the claim.
* I then did some minor wording changes to improve flow and reduce repetition, mostly in the form of restructuring sentences so they don't all start with, "In Year X... In Year Y... In Year Z...", etc.
* Finally, I formatted some of the references, replaced several press releases and company websites with news sources, and added links for a few terms, including "chief technology officer", "customer relationship management", and "financial management".

I did not want to trim too much, in case other editors and I have different ideas about what needs to be kept or removed. But, hopefully the above improvements help, and make reviewing a little easier. I kept the "Acquisitions and divestitures" subsection, for organizational purposes, but I'm open to incorporating this content back into the "History" section, if editors prefer. Editors are welcome to use the markup below if that's helpful.

{{Collapse top|Proposed text for consideration}}
{{fake heading|sub=2|History}}
[[File:NCR Teradata Worldmark 5100 Unix Storage.jpeg|thumb|NCR Teradata Worldmark 5100 in 2002]]

The concept of Teradata grew from research at [[California Institute of Technology]] and from the discussions of [[Citibank]]'s advanced technology group in the 1970s.<ref name="tdhist">{{Cite web|url=http://www.teradata.com/t/go.aspx/page.html?id=42649|title=Teradata Milestones|publisher=Teradata|accessdate=March 1, 2018|archive-url=https://web.archive.org/web/20050208192344/https://www.teradata.com/t/go.aspx/page.html?id=42649|archive-date=February 8, 2005}}</ref> In 1979, the company was incorporated in [[Brentwood, California]] by Jack E. Shemer, Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, Carroll Reed and David Hartke. Teradata released its [[DBC 1012|DBC/1012]] specialized database computer in 1984.<ref>{{Cite journal|title=Will Teradata revive a market?|first=Paul|last=Gillin|pages=43, 48|work=[[Computerworld]]|date=February 20, 1984|url=https://books.google.com/books?id=5pw6ePUC8YYC&pg=PA48|accessdate=March 13, 2017|issn=0010-4841}}</ref><ref name="Pereira">{{cite web|last=Pereira|first=Brian|title=Marrying Strategic Intelligence with Operational Intelligence|url=http://www.informationweek.in/Archive/10-01-01/Marrying_Strategic_Intelligence_with_Operational_Intelligence.aspx|date=January 1, 2010|work=[[InformationWeek]]|deadurl=yes|archiveurl=https://web.archive.org/web/20120613152253/http://www.informationweek.in/Archive/10-01-01/Marrying_Strategic_Intelligence_with_Operational_Intelligence.aspx|archivedate=June 13, 2012|accessdate=March 11, 2017|issn=8750-6874}}</ref> In 1990, the company acquired [[Britton Lee, Inc.|Sharebase]], originally named Britton Lee.<ref>{{Cite journal|title= Teradata rides shifting winds|first=Jean S.|last=Bozman|work=Computerworld|date=May 7, 1990|url=https://books.google.com/books?id=NYgwPU_iTf8C&pg=PT91|accessdate=March 17, 2017}}</ref> In September 1991, [[AT&T Corporation]] acquired [[NCR Corporation]],<ref name="Andrews">{{cite news|last=Andrews|first=Edmund|title=AT&T Acquisition, Soon to be Spun Off, Regains NCR Name|url=https://www.nytimes.com/1996/01/11/business/at-t-acquisition-soon-to-be-spun-off-regains-ncr-name.html|work=[[The New York Times]]|accessdate=December 13, 2011|date=January 11, 1996|issn=0362-4331|oclc=1645522}}</ref> which announced the acquisition of Teradata for about $250 million in December. Teradata built the first system over 1 [[terabyte]], at [[Wal-Mart]], in 1992.<ref>{{cite journal|last=Hubler|first=David|title=Teradata sees revenue growth in data consolidation|url=http://washingtontechnology.com/articles/2010/12/13/teradata-data-consolidation.aspx|work=[[Washington Technology]]|accessdate=December 13, 2011|date=December 13, 2010}}</ref>

NCR acquired Strategic Technologies & Systems in 1999, and appointed [[Stephen Brobst]] as [[chief technology officer]] of Teradata Solutions Group. In 2000, NCR acquired Ceres Integrated Solutions and its [[customer relationship management]] software for $90 million.<ref>{{cite news|title=Company News; NCR Acquires Ceres Integrated in a $90 Million Deal.|url=https://www.nytimes.com/2000/04/12/business/company-news-ncr-acquires-ceres-integrated-in-a-90-million-deal.html|work=The New York Times|accessdate=December 13, 2011|date=April 12, 2000}}</ref> Teradata acquired [[financial management]] software from DecisionPoint in 2005.<ref>{{cite web|title=Company Overview of DecisionPoint Applications, Inc.|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=126011|website=Bloomberg.com|publisher=[[Bloomberg L.P.]]|accessdate=March 1, 2018}}</ref> In January 2007, NCR announced Teradata would become an independent public company, led by [[Michael F. Koehler]].<ref>{{cite news|title=NCR, Teradata to split up|url=http://money.cnn.com/2007/01/08/news/companies/ncr/index.htm|date=January 8, 2007|work=[[CNNMoney]]|publisher=[[Time Warner]]|accessdate=March 15, 2017}}</ref><ref>{{cite news|last= Hagerty|first=John|title=NCR to Spinoff Teradata|url=https://www.forbes.com/2007/01/09/amr-teradata-ncr-split-biz-logistics-cx_jh_0109tera.html|date=January 9, 2007|work=[[Forbes]]|accessdate=March 15, 2017|issn=0015-6914}}</ref> The new company's shares started trading in October.<ref name=NCRspinoff>{{cite press release |url=http://www.ncr.com/about_ncr/media_information/news_releases/2007/october/100107a.jsp |publisher=NCR |date=October 1, 2007 |title=NCR Completes Teradata Spin Off}}</ref>

In April 2016, a product line called IntelliFlex was announced.<ref>{{Cite news|title=Teradata Universe 2016: MPP architecture recast as 'Intelliflex'|work=[[Computer Weekly]]|first=Brian|last=McKenna|date=April 18, 2016|url=http://www.computerweekly.com/news/450281456/Teradata-Universe-2016-MPP-architecture-recast-as-Intelliflex|accessdate=March 30, 2017}}</ref> [[Victor L. Lund]] became the chief executive on May 5, 2016.<ref>{{cite news|title=Brief: Teradata names Victor Lund CEO|url=https://www.reuters.com/article/idUSASC08N52|accessdate=March 1, 2018|publisher=[[Reuters]]|date=May 5, 2016}}</ref><ref>{{cite news|title=Teradata names new CEO|url=https://www.daytondailynews.com/news/teradata-names-new-ceo/i7U3nvyRQo3QmpWea7gApN/|accessdate=March 1, 2018|work=[[Dayton Daily News]]|date=May 5, 2016|issn=0897-0920|oclc=232118157|first=Thomas|last=Gnau}}</ref>

{{fake heading|sub=3|Acquisitions and divestitures}}
Teradata has acquired several companies since becoming an independent public company in 2008. In March 2008, Teradata acquired professional services company Claraview, which previously had spun out software provider [[Clarabridge]].<ref>{{cite news|last=Grimes|first=Seth|title=Teradata has Acquired BI/DW Firm Claraview|url= http://www.informationweek.com/blog/228900615 |date= March 20, 2008|work= InformationWeek|deadurl=yes|archiveurl=https://web.archive.org/web/20141008192102/http://www.informationweek.com/software/information-management/teradata-has-acquired-bi-dw-firm-claraview/d/d-id/1065923?|archivedate=October 8, 2014|accessdate=March 15, 2017}}</ref> Teradata acquired [[column-oriented DBMS]] vendor Kickfire in August 2010,<ref>{{cite journal|last=Kanaracus|first=Chris|title=Teradata buys analytics vendor Kickfire|url=http://www.infoworld.com/d/the-industry-standard/teradata-buys-analytics-vendor-kickfire-496|date=August 10, 2010|work=[[InfoWorld]]|accessdate=December 13, 2011|issn=0199-6649}}</ref><ref>{{Cite journal|title=Teradata quietly scoops up Kickfire|first=Chris|last=Kanaracus|date=August 10, 2010|work=Computerworld|url=http://www.computerworld.com/s/article/9180501/Teradata_quietly_scoops_up_Kickfire|accessdate=March 15, 2017}}</ref> followed by the marketing software company [[Aprimo]] for about $550 million in December.<ref>{{cite web|last=Prickett Morgan|first=Timothy|title=Teradata eats Aprimo for $550m.|url=http://www.channelregister.co.uk/2010/12/22/teradata_buys_aprimo/|date=December 22, 2010|work=The Register|accessdate=March 15, 2017}}</ref><ref>{{cite journal|last=Henschen|first=Doug|title=IT and Marketing: How Digital Media's Changing the Relationship|url=http://www.informationweek.com/news/software/bi/229400641?pgno=1|date= April 9, 2011|work=InformationWeek|deadurl=yes|archiveurl=https://web.archive.org/web/20110411103302/http://www.informationweek.com/news/software/bi/229400641|archivedate= April 11, 2011|accessdate=March 15, 2017}}</ref> In March 2011, the company acquired [[Aster Data Systems]] for about $263 million.<ref>{{cite news|last=Morgan|first=Timothy Prickett|title=Teradata snaps up Aster Data for $263m|url=https://www.theregister.co.uk/2011/03/03/teradata_buys_aster_data/|date=March 3, 2011|work=The Register|accessdate=December 13, 2011}}</ref><ref>{{cite web|last=Vizard|first=Mike|title=Diversity Comes to Data Management|url=http://www.itbusinessedge.com/cm/blogs/vizard/diversity-comes-to-data-management/?cs=48670|date=September 22, 2011|publisher=IT Business Edge|accessdate=December 13, 2011}}</ref> Teradata acquired email direct marketing company [[eCircle]] in May 2012, which was merged into the Aprimo business.<ref>{{cite journal|last1=Henschen|first1=Doug|title=Teradata Acquires eCircle for Social, Mobile Marketing Push|url=http://www.informationweek.com/software/information-management/teradata-acquires-ecircle-for-social-mobile-marketing-push/d/d-id/1104164|work=InformationWeek|date= May 2, 2012|accessdate=March 13, 2017}}</ref>

In July 2014, Teradata acquired the assets of Revelytix, a provider of information management products, for a reported $50 million, as well as Hadapt, the company that developed the database management system [[Presto (SQL query engine)|Presto]] for [[Apache Hadoop]].<ref>{{cite news|last1=Kanaracus|first1=Chris|title= Teradata acquires assets of Hadapt, Revelytix for big data|url= http://www.pcworld.com/article/2456860/teradata-acquires-assets-of-hadapt-revelytix-for-big-data.html|date= July 22, 2014|work=[[PC World]]|accessdate= March 11, 2017|issn=0737-8939}}</ref><ref>{{cite web|last=Keohane|first=Dennis|title=Hadapt acquired by Teradata, will lead to more employees in Boston|url= http://betaboston.com/news/2014/07/16/source-hadapt-acquired-by-teradata-will-add-lead-to-more-employees-in-boston/|date=July 16, 2014|work=[[The Boston Globe]]|accessdate=March 11, 2017}}</ref><ref>{{Cite news |title=Facebook and Teradata on Apache Presto and the disruption of open source|first=Natalie|last=Gagliordi|date=September 28, 2015|work=[[ZDNet]]|url=http://www.zdnet.com/article/facebook-and-teradata-on-apache-presto-and-the-disruption-of-open-source/|accessdate=March 11, 2017}}</ref> In September, Teradata acquired Hadoop service firm Think Big Analytics.<ref name="Henschen2">{{cite web|last=Henschen|first=Doug|title=Teradata Buys Think Big for Big Data Consulting|url=http://www.informationweek.com/big-data/big-data-analytics/teradata-buys-think-big-for-big-data-consulting/d/d-id/1306919|date=September 3, 2014|work=InformationWeek|accessdate= March 11, 2017}}</ref> In December, Teradata acquired [[RainStor]], a company specializing in online data archiving on Hadoop.<ref name="RainStor">{{cite news|last=Deutscher|first= Maria|title=Teradata acquires RainStor to super-charge Hadoop archiving|url=http://siliconangle.com/blog/2014/12/17/teradata-acquired-rainstor-to-super-charge-hadoop-archiving/|accessdate= March 11, 2017|work=Silicon Angle|date=December 17, 2014}}</ref> Teradata acquired Appoxxee, a mobile marketing [[software as a service]] provider, for about $20 million in January 2015,<ref>{{cite news|last1=Lunden|first1=Ingrid|title=Teradata Buys App Marketing Platform Appoxee for $20-25M, Sets Up Israeli R&D Center|url=https://techcrunch.com/2015/01/13/teradata-buys-app-push-marketing-platform-appoxee-for-20-25m-sets-up-israeli-rd-center/|accessdate=March 9, 2017|work=[[TechCrunch]]|date=January 3, 2015}}</ref> followed by the Netherlands-based digital marketing company FLXone in September.<ref>{{cite news|title=Teradata Updates Marketing Cloud; Acquires DMP FLXone|url=http://www.mediapost.com/publications/article/260734/teradata-updates-marketing-cloud-acquires-dmp-flx.html|last=Nelson |first=Jess|date=October 19, 2015|work= Email Marketing Daily|accessdate= March 9, 2017}}</ref>

In July 2016, the marketing applications division, using the [[Aprimo]] brand, was sold to private equity firm Marlin Equity Partners for about $90 million.<ref>{{cite journal|last=Council|first=Jared|title=Aprimo getting new life under new ownership, old name|url=http://www.ibj.com/articles/59549-aprimo-getting-new-life-under-new-ownership-old-name|work=[[Indianapolis Business Journal]]|date=July 20, 2016|accessdate=March 9, 2017|issn=0274-4929}}</ref><ref>{{cite journal|last=Council|first=Jared|title=Teradata selling Aprimo unit at $435M discount|url=http://www.ibj.com/articles/58290-teradata-selling-aprimo-unit-at-435m-discount|work=Indianapolis Business Journal|date=April 26, 2016|accessdate=March 9, 2017}}</ref> Marlin combined the former eCircle, Appoxee, and Ozone businesses with an email marketing company BlueHornet (acquired in 2015), using the brand Mapp Digital in September 2016.<ref>{{Cite news|title=PE launches digital giant Mapp with Teradata deal|work=Decision Marketing|date=September 14, 2016|url=http://www.decisionmarketing.co.uk/news/pe-launches-digital-giant-mapp-with-teradata-deal|accessdate=March 11, 2017}}</ref> Teradata acquired [[Big Data Partnership]], a service company based in the UK, on July 21, 2016.<ref name="OHear">{{cite news|last=O'Hear|first=Steve|title=Big data company Teradata acquires UK's Big Data Partnership|url=https://techcrunch.com/2016/07/25/big-data-company-teradata-acquires-uks-big-data-partnership/|date=July 25, 2016|work=TechCrunch|accessdate=March 9, 2017}}</ref> In July 2017, Teradata acquired StackIQ, maker of the [[Stacki]] software.<ref>{{Cite news|title=Teradata Acquires San Diego's StackIQ to Strengthen Cloud Business |work=Xconomy|first=Bruce V.|last=Bigelow|date=July 13, 2017|url=http://www.xconomy.com/san-diego/2017/07/13/teradata-acquires-san-diegos-stackiq-to-strengthen-cloud-business/|accessdate=September 10, 2017}}</ref>
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{{Collapse top|Corresponding markup for consideration}}
<nowiki>==History==</nowiki><br>
<nowiki>[[File:NCR Teradata Worldmark 5100 Unix Storage.jpeg|thumb|NCR Teradata Worldmark 5100 in 2002]]</nowiki><br>

<nowiki>The concept of Teradata grew from research at [[California Institute of Technology]] and from the discussions of [[Citibank]]'s advanced technology group in the 1970s.<ref name="tdhist">{{Cite web|url=http://www.teradata.com/t/go.aspx/page.html?id=42649|title=Teradata Milestones|publisher=Teradata|accessdate=March 1, 2018|archive-url=https://web.archive.org/web/20050208192344/https://www.teradata.com/t/go.aspx/page.html?id=42649|archive-date=February 8, 2005}}</ref> In 1979, the company was incorporated in [[Brentwood, California]] by Jack E. Shemer, Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, Carroll Reed and David Hartke. Teradata released its [[DBC 1012|DBC/1012]] specialized database computer in 1984.<ref>{{Cite journal|title=Will Teradata revive a market?|first=Paul|last=Gillin|pages=43, 48|work=[[Computerworld]]|date=February 20, 1984|url=https://books.google.com/books?id=5pw6ePUC8YYC&pg=PA48|accessdate=March 13, 2017|issn=0010-4841}}</ref><ref name="Pereira">{{cite web|last=Pereira|first=Brian|title=Marrying Strategic Intelligence with Operational Intelligence|url=http://www.informationweek.in/Archive/10-01-01/Marrying_Strategic_Intelligence_with_Operational_Intelligence.aspx|date=January 1, 2010|work=[[InformationWeek]]|deadurl=yes|archiveurl=https://web.archive.org/web/20120613152253/http://www.informationweek.in/Archive/10-01-01/Marrying_Strategic_Intelligence_with_Operational_Intelligence.aspx|archivedate=June 13, 2012|accessdate=March 11, 2017|issn=8750-6874}}</ref> In 1990, the company acquired [[Britton Lee, Inc.|Sharebase]], originally named Britton Lee.<ref>{{Cite journal|title= Teradata rides shifting winds|first=Jean S.|last=Bozman|work=Computerworld|date=May 7, 1990|url=https://books.google.com/books?id=NYgwPU_iTf8C&pg=PT91|accessdate=March 17, 2017}}</ref> In September 1991, [[AT&T Corporation]] acquired [[NCR Corporation]],<ref name="Andrews">{{cite news|last=Andrews|first=Edmund|title=AT&T Acquisition, Soon to be Spun Off, Regains NCR Name|url=https://www.nytimes.com/1996/01/11/business/at-t-acquisition-soon-to-be-spun-off-regains-ncr-name.html|work=[[The New York Times]]|accessdate=December 13, 2011|date=January 11, 1996|issn=0362-4331|oclc=1645522}}</ref> which announced the acquisition of Teradata for about $250 million in December. Teradata built the first system over 1 [[terabyte]], at [[Wal-Mart]], in 1992.<ref>{{cite journal|last=Hubler|first=David|title=Teradata sees revenue growth in data consolidation|url=http://washingtontechnology.com/articles/2010/12/13/teradata-data-consolidation.aspx|work=[[Washington Technology]]|accessdate=December 13, 2011|date=December 13, 2010}}</ref></nowiki><br>

<nowiki>NCR acquired Strategic Technologies & Systems in 1999, and appointed [[Stephen Brobst]] as [[chief technology officer]] of Teradata Solutions Group. In 2000, NCR acquired Ceres Integrated Solutions and its [[customer relationship management]] software for $90 million.<ref>{{cite news|title=Company News; NCR Acquires Ceres Integrated in a $90 Million Deal.|url=https://www.nytimes.com/2000/04/12/business/company-news-ncr-acquires-ceres-integrated-in-a-90-million-deal.html|work=The New York Times|accessdate=December 13, 2011|date=April 12, 2000}}</ref> Teradata acquired [[financial management]] software from DecisionPoint in 2005.<ref>{{cite web|title=Company Overview of DecisionPoint Applications, Inc.|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=126011|website=Bloomberg.com|publisher=[[Bloomberg L.P.]]|accessdate=March 1, 2018}}</ref> In January 2007, NCR announced Teradata would become an independent public company, led by [[Michael F. Koehler]].<ref>{{cite news|title=NCR, Teradata to split up|url=http://money.cnn.com/2007/01/08/news/companies/ncr/index.htm|date=January 8, 2007|work=[[CNNMoney]]|publisher=[[Time Warner]]|accessdate=March 15, 2017}}</ref><ref>{{cite news|last= Hagerty|first=John|title=NCR to Spinoff Teradata|url=https://www.forbes.com/2007/01/09/amr-teradata-ncr-split-biz-logistics-cx_jh_0109tera.html|date=January 9, 2007|work=[[Forbes]]|accessdate=March 15, 2017|issn=0015-6914}}</ref> The new company's shares started trading in October.<ref name="NCRspinoff"/></nowiki><br>

<nowiki>In April 2016, a product line called IntelliFlex was announced.<ref>{{Cite news|title=Teradata Universe 2016: MPP architecture recast as 'Intelliflex'|work=[[Computer Weekly]]|first=Brian|last=McKenna|date=April 18, 2016|url=http://www.computerweekly.com/news/450281456/Teradata-Universe-2016-MPP-architecture-recast-as-Intelliflex|accessdate=March 30, 2017}}</ref> [[Victor L. Lund]] became the chief executive on May 5, 2016.<ref>{{cite news|title=Brief: Teradata names Victor Lund CEO|url=https://www.reuters.com/article/idUSASC08N52|accessdate=March 1, 2018|publisher=[[Reuters]]|date=May 5, 2016}}</ref><ref>{{cite news|title=Teradata names new CEO|url=https://www.daytondailynews.com/news/teradata-names-new-ceo/i7U3nvyRQo3QmpWea7gApN/|accessdate=March 1, 2018|work=[[Dayton Daily News]]|date=May 5, 2016|issn=0897-0920|oclc=232118157|first=Thomas|last=Gnau}}</ref></nowiki><br>

<nowiki>===Acquisitions and divestitures===</nowiki><br>
<nowiki>Teradata has acquired several companies since becoming an independent public company in 2008. In March 2008, Teradata acquired professional services company Claraview, which previously had spun out software provider [[Clarabridge]].<ref>{{cite news|last=Grimes|first=Seth|title=Teradata has Acquired BI/DW Firm Claraview|url= http://www.informationweek.com/blog/228900615 |date= March 20, 2008|work= InformationWeek|deadurl=yes|archiveurl=https://web.archive.org/web/20141008192102/http://www.informationweek.com/software/information-management/teradata-has-acquired-bi-dw-firm-claraview/d/d-id/1065923?|archivedate=October 8, 2014|accessdate=March 15, 2017}}</ref> Teradata acquired [[column-oriented DBMS]] vendor Kickfire in August 2010,<ref>{{cite journal|last=Kanaracus|first=Chris|title=Teradata buys analytics vendor Kickfire|url=http://www.infoworld.com/d/the-industry-standard/teradata-buys-analytics-vendor-kickfire-496|date=August 10, 2010|work=[[InfoWorld]]|accessdate=December 13, 2011|issn=0199-6649}}</ref><ref>{{Cite journal|title=Teradata quietly scoops up Kickfire|first=Chris|last=Kanaracus|date=August 10, 2010|work=Computerworld|url=http://www.computerworld.com/s/article/9180501/Teradata_quietly_scoops_up_Kickfire|accessdate=March 15, 2017}}</ref> followed by the marketing software company [[Aprimo]] for about $550 million in December.<ref>{{cite web|last=Prickett Morgan|first=Timothy|title=Teradata eats Aprimo for $550m.|url=http://www.channelregister.co.uk/2010/12/22/teradata_buys_aprimo/|date=December 22, 2010|work=The Register|accessdate=March 15, 2017}}</ref><ref>{{cite journal|last=Henschen|first=Doug|title=IT and Marketing: How Digital Media's Changing the Relationship|url=http://www.informationweek.com/news/software/bi/229400641?pgno=1|date= April 9, 2011|work=InformationWeek|deadurl=yes|archiveurl=https://web.archive.org/web/20110411103302/http://www.informationweek.com/news/software/bi/229400641|archivedate= April 11, 2011|accessdate=March 15, 2017}}</ref> In March 2011, the company acquired [[Aster Data Systems]] for about $263 million.<ref>{{cite news|last=Morgan|first=Timothy Prickett|title=Teradata snaps up Aster Data for $263m|url=https://www.theregister.co.uk/2011/03/03/teradata_buys_aster_data/|date=March 3, 2011|work=The Register|accessdate=December 13, 2011}}</ref><ref>{{cite web|last=Vizard|first=Mike|title=Diversity Comes to Data Management|url=http://www.itbusinessedge.com/cm/blogs/vizard/diversity-comes-to-data-management/?cs=48670|date=September 22, 2011|publisher=IT Business Edge|accessdate=December 13, 2011}}</ref> Teradata acquired email direct marketing company [[eCircle]] in May 2012, which was merged into the Aprimo business.<ref>{{cite journal|last1=Henschen|first1=Doug|title=Teradata Acquires eCircle for Social, Mobile Marketing Push|url=http://www.informationweek.com/software/information-management/teradata-acquires-ecircle-for-social-mobile-marketing-push/d/d-id/1104164|work=InformationWeek|date= May 2, 2012|accessdate=March 13, 2017}}</ref></nowiki><br>

<nowiki>In July 2014, Teradata acquired the assets of Revelytix, a provider of information management products, for a reported $50 million, as well as Hadapt, the company that developed the database management system [[Presto (SQL query engine)|Presto]] for [[Apache Hadoop]].<ref>{{cite news|last1=Kanaracus|first1=Chris|title= Teradata acquires assets of Hadapt, Revelytix for big data|url= http://www.pcworld.com/article/2456860/teradata-acquires-assets-of-hadapt-revelytix-for-big-data.html|date= July 22, 2014|work=[[PC World]]|accessdate= March 11, 2017|issn=0737-8939}}</ref><ref>{{cite web|last=Keohane|first=Dennis|title=Hadapt acquired by Teradata, will lead to more employees in Boston|url= http://betaboston.com/news/2014/07/16/source-hadapt-acquired-by-teradata-will-add-lead-to-more-employees-in-boston/|date=July 16, 2014|work=[[The Boston Globe]]|accessdate=March 11, 2017}}</ref><ref>{{Cite news |title=Facebook and Teradata on Apache Presto and the disruption of open source|first=Natalie|last=Gagliordi|date=September 28, 2015|work=[[ZDNet]]|url=http://www.zdnet.com/article/facebook-and-teradata-on-apache-presto-and-the-disruption-of-open-source/|accessdate=March 11, 2017}}</ref> In September, Teradata acquired Hadoop service firm Think Big Analytics.<ref name="Henschen2">{{cite web|last=Henschen|first=Doug|title=Teradata Buys Think Big for Big Data Consulting|url=http://www.informationweek.com/big-data/big-data-analytics/teradata-buys-think-big-for-big-data-consulting/d/d-id/1306919|date=September 3, 2014|work=InformationWeek|accessdate= March 11, 2017}}</ref> In December, Teradata acquired [[RainStor]], a company specializing in online data archiving on Hadoop.<ref name="RainStor">{{cite news|last=Deutscher|first= Maria|title=Teradata acquires RainStor to super-charge Hadoop archiving|url=http://siliconangle.com/blog/2014/12/17/teradata-acquired-rainstor-to-super-charge-hadoop-archiving/|accessdate= March 11, 2017|work=Silicon Angle|date=December 17, 2014}}</ref> Teradata acquired Appoxxee, a mobile marketing [[software as a service]] provider, for about $20 million in January 2015,<ref>{{cite news|last1=Lunden|first1=Ingrid|title=Teradata Buys App Marketing Platform Appoxee for $20-25M, Sets Up Israeli R&D Center|url=https://techcrunch.com/2015/01/13/teradata-buys-app-push-marketing-platform-appoxee-for-20-25m-sets-up-israeli-rd-center/|accessdate=March 9, 2017|work=[[TechCrunch]]|date=January 3, 2015}}</ref> followed by the Netherlands-based digital marketing company FLXone in September.<ref>{{cite news|title=Teradata Updates Marketing Cloud; Acquires DMP FLXone|url=http://www.mediapost.com/publications/article/260734/teradata-updates-marketing-cloud-acquires-dmp-flx.html|last=Nelson |first=Jess|date=October 19, 2015|work=Email Marketing Daily|accessdate= March 9, 2017}}</ref></nowiki><br>

<nowiki>In July 2016, the marketing applications division, using the [[Aprimo]] brand, was sold to private equity firm Marlin Equity Partners for about $90 million.<ref>{{cite journal|last=Council|first=Jared|title=Aprimo getting new life under new ownership, old name|url=http://www.ibj.com/articles/59549-aprimo-getting-new-life-under-new-ownership-old-name|work=[[Indianapolis Business Journal]]|date=July 20, 2016|accessdate=March 9, 2017|issn=0274-4929}}</ref><ref>{{cite journal|last=Council|first=Jared|title=Teradata selling Aprimo unit at $435M discount|url=http://www.ibj.com/articles/58290-teradata-selling-aprimo-unit-at-435m-discount|work=Indianapolis Business Journal|date=April 26, 2016|accessdate=March 9, 2017}}</ref> Marlin combined the former eCircle, Appoxee, and Ozone businesses with an email marketing company BlueHornet (acquired in 2015), using the brand Mapp Digital in September 2016.<ref>{{Cite news|title=PE launches digital giant Mapp with Teradata deal|work=Decision Marketing|date=September 14, 2016|url=http://www.decisionmarketing.co.uk/news/pe-launches-digital-giant-mapp-with-teradata-deal|accessdate=March 11, 2017}}</ref> Teradata acquired [[Big Data Partnership]], a service company based in the UK, on July 21, 2016.<ref name="OHear">{{cite news|last=O'Hear|first=Steve|title=Big data company Teradata acquires UK's Big Data Partnership|url=https://techcrunch.com/2016/07/25/big-data-company-teradata-acquires-uks-big-data-partnership/|date=July 25, 2016|work=TechCrunch|accessdate=March 9, 2017}}</ref> In July 2017, Teradata acquired StackIQ, maker of the [[Stacki]] software.<ref>{{Cite news|title=Teradata Acquires San Diego's StackIQ to Strengthen Cloud Business |work=Xconomy|first=Bruce V.|last=Bigelow|date=July 13, 2017|url=http://www.xconomy.com/san-diego/2017/07/13/teradata-acquires-san-diegos-stackiq-to-strengthen-cloud-business/|accessdate=September 10, 2017}}</ref></nowiki><br>
{{Collapse bottom}}

To sum up, I'm looking to replace the existing "Company milestones" section with the proposed "History" section above. Thank you. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] &middot; [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 21:24, 15 March 2018 (UTC)

===Reply 15-MAR-2018===
The suggestions you have made regarding the merger information can be improved further. No matter how its written, you cannot create coherent, flowing prose from a collection of static facts and figures covering company acquisitions. This information will never sound like [[Percy Bysshe Shelley|Shelley]] or [[Lord Byron|Byron]], no matter how hard one tries.

As a counterproposal, I offer you this clade which does the exact same job as your "prose" does, and the exact same job as the timeline does - but in a more efficient way. The clade would carry only the merger information, as that text is what makes up the bulk of what it is, in the timeline, that is resistant to prose. If this is acceptable, the other information currently in the milestones which you have suggested to place into the article as prose (mainly information about technologies and other non-merger related information) I would be willing to implement as a show of good faith. Have a look and let me know if this outline meets with your approval (The outline needs finetuning). <small>'''<span style="font-variant:small-caps">[[User:Spintendo|<span style="background:#fdd;color:white"><span style="background:#f88"><span style="background:#f00"><span style="background:#700"><span style="background:#008">Spintendo&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>]]</span>'''</small> 23:29, 15 March 2018 (UTC)

{{large|'''Teradata mergers & acquisitions, 1990{{ndash}}2018'''}}<br>

{{clade|style=font-size:90%;line-height:100%
|label1=Teradata (2018)
|1={{clade
|label1=
|1={{clade
|label1=
|1={{clade
|1=StackIQ (June 2017)<ref name=stack/>
}}
|label2=
|2={{clade
|label1=
|1={{clade
|1=Appoxxee (2015)<ref name=appox/>
}}
}}
|3=[[Big Data Partnership]] (July 2016)<ref name="OHear"/>
}}
|label2=
|2={{clade
|label1=
|1={{clade
|label1=
|1={{clade
|1=FLXone (September 2015)<ref name=flx/>
|2=Revelytix (2014)<ref name=revel/><ref name=revell/><ref name=revelll/><ref name="Henschen2"/>
|3=ECircle + Aprimo (2012)<ref name=ecirc/>
}}
}}
}}
|label3=
|3={{clade
|label1=
|1={{clade
|label1=
|1={{clade
|1=[[RainStor]]<ref name="RainStor"/>
|2=[[Aster Data Systems]] (2011)<ref name=aster/><ref name=asterr/>
|3=[[Aprimo]] (2010)<ref name=aprimo/><ref name=aprimoo/>
|4=Kickfire (2010)<ref name=kick/><ref name=kickk/>
}}
}}
}}
|label4=
|4={{clade
|label1=NCR (2007)<ref name=ncralone/><ref name=ncralonee/>
|1={{clade
|label1=
|1={{clade
|label1=
|1={{clade
|label1=
|1={{clade
|1=Claraview (2008)<ref name=clara/>
|2=Decision Point (2005)<ref name=decision/>
}}
}}
|label2=
|2={{clade
|label1=
|1={{clade
|label1=
|1={{clade
|1=Ceres Integrated Solutions (2000)<ref name=ceres>{{cite news|title=Company News; NCR Acquires Ceres Integrated in a $90 Million Deal.|url=https://www.nytimes.com/2000/04/12/business/company-news-ncr-acquires-ceres-integrated-in-a-90-million-deal.html|work=The New York Times|accessdate=December 13, 2011 |date= April 12, 2000}}</ref>
|2=Stirling Douglas Group (2000)<ref name=stirling/>
|3=Strategic Technologies and Systems (1999)
}}
}}
}}
|label3=
|3={{clade
|label1=AT&T + NCR (1991)<ref name="Andrews"/>
|1={{clade
|label1=
|1={{clade
|1=[[Britton Lee, Inc.|Sharebase]] (1990)<ref name=sb>{{Cite news |title= Teradata rides shifting winds |author= Jean S. Bozman |work= Computer World |date= May 7, 1990 |url= https://books.google.com/books?id=NYgwPU_iTf8C&pg=PT91 |access-date= March 17, 2017 }}</ref>
|label2=
|2={{clade
|1=Teradata (1979)
}}
|label4= }}
}}
}}
}}
|2=
}}
|2=
}}
}}
}}

{{collapsed top}}
'''Please note - these references do not show in this reflist because they are connected to the reflist in the article. When the cladogram is placed there, the references will align. ''' {{resize|0.82em|2=<span style="background:#008;border:solid 0px;border-radius:12px;box-shadow:darkgray 0px 0px 0px">&nbsp;[[User:Spintendo|<span style="background:#fdd"><span style="background:#f88"><span style="background:#f00"><span style="background:#700"><span style="font-variant:small-caps;background:#008;color:white;">'''Spintendo'''&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>]]</span>}}
{{reflist-talk}}
{{collapsed bottom}}

{{Ping|Spintendo}} Thank you for creating this diagram. After some thought and reviewing this with people here who are most familiar with our acquisitions, I'm happy with your proposed compromise. It seems reasonable to me to show the acquisitions as a diagram then cover the rest of the history in prose. If you're still comfortable with doing so, please do add the cladogram and the history details. Will you be including references for the cladogram?

Also, I see you added "The Teradata Analytics Platform was unveiled in 2017" as a bullet point to the milestones (based on the below request). Should a description of the platform be included within the "Technology and products" section, too, since it is a part of the company's current offerings? I wonder if someone familiar with the technology should review this request as well, so am inviting [[User:Seraphimblade]] to take a look here if they can. Thanks for your help. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] &middot; [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 15:24, 11 April 2018 (UTC)
:{{ping|Dodds Writer}}I've revised the cladogram to include the references from the timeline (''Milestones''). If you could look over this and let me know how it looks. The information in the timeline we can reconfigure into prose if you'd like; If that's the case, I think we should keep the reconfigured prose and the cladogram both, as the cladogram offers a visual representation of what is read in the prose. Let me know what you think. {{resize|0.82em|2=<span style="background:#008;border:solid 0px;border-radius:12px;box-shadow:darkgray 0px 0px 0px">&nbsp;[[User:Spintendo|<span style="background:#fdd"><span style="background:#f88"><span style="background:#f00"><span style="background:#700"><span style="font-variant:small-caps;background:#008;color:white;">'''Spintendo'''&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>]]</span>}} 18:01, 14 April 2018 (UTC)
Hi, Spintendo. I'm happy to move forward with the sourced cladogram. I've proposed prose above (see the collapsed "Proposed text for consideration"), which is essentially the bullet points written out into full sentences. I am fine with having both prose and the cladogram presented to readers. Thanks again for your help. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] &middot; [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 00:14, 17 April 2018 (UTC)
::{{Implemented}} {{resize|0.82em|2=<span style="background:#008;border:solid 0px;border-radius:12px;box-shadow:darkgray 0px 0px 0px">&nbsp;[[User:Spintendo|<span style="background:#fdd"><span style="background:#f88"><span style="background:#f00"><span style="background:#700"><span style="font-variant:small-caps;background:#008;color:white;">'''Spintendo'''&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>]]</span>}} 05:16, 17 April 2018 (UTC)
:::{{Ping|Spintendo}} Thanks again for your help. The "History" section looks great! However, I noticed the "Overview" section, which you [[Talk:Teradata/Archive_1#Improved_"Corporate_overview"_section"|previously implemented]], has been removed. Are you able to add back this section, which has important details about the company?

:::There's now no mention of the analytics platform, [[Talk:Teradata/Archive_1#"Technology_and_products"_section_update"|which you had previously added]] to the end of the timeline. Can this be mentioned in the Technology section?

:::Also, I had a question for you about the structure of the page: should the "Technology and products" section be a standalone section, instead of a "History" subsection? [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] &middot; [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 19:53, 17 April 2018 (UTC)
::::{{done|Updated.}} {{resize|0.82em|2=<span style="background:#008;border:solid 0px;border-radius:12px;box-shadow:darkgray 0px 0px 0px">&nbsp;[[User:Spintendo|<span style="background:#fdd"><span style="background:#f88"><span style="background:#f00"><span style="background:#700"><span style="font-variant:small-caps;background:#008;color:white;">'''Spintendo'''&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>&nbsp;</span>]]</span>}} 22:00, 17 April 2018 (UTC)
::::{{Ping|Spintendo}} Thanks again for your help. This article is in much better shape now. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] &middot; [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 19:36, 25 April 2018 (UTC)


== Request to update introduction ==
== Request to update introduction ==


{{Edit request|ans=yes}}
{{edit COI|ans=yes}}
Hello again. I have a final (at least for now!) request for improving this Wikipedia article, which I am submitting on behalf of my employer. Currently the first sentence says, "Teradata Corporation is a provider of database-related products and services." Since the article has been updated based on above requests, I'd like to propose changing the first sentence to: "Teradata Corporation is a provider of database and analytics-related products and services." This more accurately describes the company. {{Ping|Spintendo}} You have helped with several requests, so I'm wondering if you agree with this proposed change based on the improvements you've already made. Thanks again for your continued help. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] &middot; [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 22:15, 26 April 2018 (UTC)
Hello again. I have a final (at least for now!) request for improving this Wikipedia article, which I am submitting on behalf of my employer. Currently the first sentence says, "Teradata Corporation is a provider of database-related products and services." Since the article has been updated based on above requests, I'd like to propose changing the first sentence to: "Teradata Corporation is a provider of database and analytics-related products and services." This more accurately describes the company. {{Ping|Spintendo}} You have helped with several requests, so I'm wondering if you agree with this proposed change based on the improvements you've already made. Thanks again for your continued help. [[User:Dodds_Writer|Dodds_Writer]] ([[User talk:Dodds_Writer|Talk]] · [[User:Dodds_Writer|Disclosure: Employee of Teradata]]) 22:15, 26 April 2018 (UTC)


===Reply 26-APR-2018===
===Reply 26-APR-2018===
Line 206: Line 34:


The only existence of Aprimo on Wiki is on this Teradata page, but Teradata no longer owns Aprimo. It's an independent company. I'd like to remove the redirect and begin creation of a separate Aprimo page. How can I begin to do this? <!-- Template:Unsigned --><small class="autosigned">—&nbsp;Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[User:BeckieSch|BeckieSch]] ([[User talk:BeckieSch#top|talk]] • [[Special:Contributions/BeckieSch|contribs]]) 14:22, 5 September 2018 (UTC)</small> <!--Autosigned by SineBot-->
The only existence of Aprimo on Wiki is on this Teradata page, but Teradata no longer owns Aprimo. It's an independent company. I'd like to remove the redirect and begin creation of a separate Aprimo page. How can I begin to do this? <!-- Template:Unsigned --><small class="autosigned">—&nbsp;Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[User:BeckieSch|BeckieSch]] ([[User talk:BeckieSch#top|talk]] • [[Special:Contributions/BeckieSch|contribs]]) 14:22, 5 September 2018 (UTC)</small> <!--Autosigned by SineBot-->

{{ping|Spintendo}} - I see you have helped with other edits to this page, can you help me with this? --[[User:BeckieSch|BeckieSch]] ([[User talk:BeckieSch|talk]]) 16:23, 5 September 2018 (UTC)


<ref>https://www.ibj.com/articles/58290-teradata-selling-aprimo-unit-at-435m-discount</ref>
<ref>https://www.ibj.com/articles/58290-teradata-selling-aprimo-unit-at-435m-discount</ref>
[[User:BeckieSch|BeckieSch]] ([[User talk:BeckieSch|talk]]) 16:20, 5 September 2018 (UTC)BeckieSch
[[User:BeckieSch|BeckieSch]] ([[User talk:BeckieSch|talk]]) 16:20, 5 September 2018 (UTC)BeckieSch

{{reflist-talk}}

== New logo ==

https://www.google.com.pk/search?q=teradata+logo&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiw8fPXt4DeAhUClJAKHWfBBWsQ_AUIDigB&biw=1660&bih=860#imgrc=lRyxGpeSk9UhQM: <!-- Template:Unsigned IP --><small class="autosigned">—&nbsp;Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[Special:Contributions/141.206.231.10|141.206.231.10]] ([[User talk:141.206.231.10#top|talk]]) 08:06, 12 October 2018 (UTC)</small> <!--Autosigned by SineBot-->
Company changed the logo. <!-- Template:Unsigned IP --><small class="autosigned">—&nbsp;Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[Special:Contributions/141.206.231.10|141.206.231.10]] ([[User talk:141.206.231.10#top|talk]]) 08:09, 12 October 2018 (UTC)</small> <!--Autosigned by SineBot-->
:<span style="font-size:x-large;color:green">&#x2713;</span> '''Completed''' – New logo uploaded to Commons as [[:File:Teradata logo 2018.png]], and change made in the article infobox. <u style="font-family:Palatino Linotype, serif; letter-spacing: .1em">'''[[User:Senator2029|Senator2029]]&nbsp;[[User talk:Senator2029|“Talk”]]'''</u> 08:56, 12 October 2018 (UTC)

Latest revision as of 20:16, 8 February 2024

Request to update introduction

[edit]

Hello again. I have a final (at least for now!) request for improving this Wikipedia article, which I am submitting on behalf of my employer. Currently the first sentence says, "Teradata Corporation is a provider of database-related products and services." Since the article has been updated based on above requests, I'd like to propose changing the first sentence to: "Teradata Corporation is a provider of database and analytics-related products and services." This more accurately describes the company. @Spintendo: You have helped with several requests, so I'm wondering if you agree with this proposed change based on the improvements you've already made. Thanks again for your continued help. Dodds_Writer (Talk · Disclosure: Employee of Teradata) 22:15, 26 April 2018 (UTC)[reply]

Reply 26-APR-2018

[edit]

Approved As one of the purposes in maintaining databases is for analysis of data stored within them, it stands to reason that analytics would be a normal and expected companion term for a company already responsible for database services, so I've added that word to the lead. Additionally, I would like to place a Wikilink for the word analytics, but there are several instances of it in Wikipedia. If you could take a look at this analytics disambiguation list and let me know which form of analytics would best be used for that Wikilink, I would appreciate it. Thank you!   SPINTENDO          23:09, 26 April 2018 (UTC)[reply]

Merge proposal

[edit]

Enabling the reference to Aprimo to have its own wiki page

[edit]

BeckieSch (talk) 16:17, 5 September 2018 (UTC)BeckieSch[reply]

The only existence of Aprimo on Wiki is on this Teradata page, but Teradata no longer owns Aprimo. It's an independent company. I'd like to remove the redirect and begin creation of a separate Aprimo page. How can I begin to do this? — Preceding unsigned comment added by BeckieSch (talk • contribs) 14:22, 5 September 2018 (UTC)[reply]

@Spintendo: - I see you have helped with other edits to this page, can you help me with this? --BeckieSch (talk) 16:23, 5 September 2018 (UTC)[reply]

[1] BeckieSch (talk) 16:20, 5 September 2018 (UTC)BeckieSch[reply]

References

  1. ^ https://www.ibj.com/articles/58290-teradata-selling-aprimo-unit-at-435m-discount
[edit]

https://www.google.com.pk/search?q=teradata+logo&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiw8fPXt4DeAhUClJAKHWfBBWsQ_AUIDigB&biw=1660&bih=860#imgrc=lRyxGpeSk9UhQM: — Preceding unsigned comment added by 141.206.231.10 (talk) 08:06, 12 October 2018 (UTC) Company changed the logo. — Preceding unsigned comment added by 141.206.231.10 (talk) 08:09, 12 October 2018 (UTC)[reply]

✓ Completed – New logo uploaded to Commons as File:Teradata logo 2018.png, and change made in the article infobox. Senator2029 “Talk” 08:56, 12 October 2018 (UTC)[reply]
Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=Talk:Teradata&oldid=1205076342"