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#REDIRECT [[LVMH]] |
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{{Short description|Cosmetics company}} |
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{{Article for deletion/dated|page=Fresh (company)|timestamp=20240126132928|year=2024|month=January|day=26|substed=yes|help=off}} |
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{{R to related topic}} |
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{{Multiple issues| |
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{{Advert|date=January 2024}} |
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{{More citations needed|date=January 2024}} |
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{{Infobox company |
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| name = Fresh, Inc. |
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| logo = fresh beauty logo.png |
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| logo_size = 250 |
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| image = |
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| type = [[Subsidiary]] |
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| foundation = {{start date and age|1991|01|1|df=y}}<ref>{{cite web|url=https://www.crunchbase.com/organization/fresh-15d5|title=Crunchbase|access-date=25 January 2024}}</ref> |
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| founders = Lev Glazman<br>Alina Roytberg<ref name=freshfounders>{{cite web |last1=Sams |first1=Lauren |title=Original 'self-care' skincare company's 30-year journey to success |url=https://www.afr.com/life-and-luxury/fashion-and-style/original-self-care-skincare-firm-s-30-year-journey-to-success-20210119-p56v6w |website=[[Australian Financial Review]] |access-date=24 January 2024 |date=24 February 2021}}</ref> |
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| location_city = |
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| location_country = [[New York City]], [[New York (state)|New York]], US |
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| locations = 164 stores (2024)<ref>{{cite web |title=Fresh Stores |url=https://www.fresh.com/us/stores |publisher=fresh}}</ref> |
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| key_people = |
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| industry = [[Cosmetics]] |
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| products = [[Skin care]] |
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| revenue = |
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| operating_income = |
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| net_income = |
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| num_employees = 251-500 |
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| parent = [[LVMH]] |
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| subsid = |
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| homepage = {{URL|https://www.fresh.com/}} |
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}} |
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'''Fresh, Inc.''' (stylized as '''''fresh''''') is an American [[cosmetics]] [[retailer]] which is headquartered in [[New York City, New York]], United States of America. It was founded in 1991 by Alina Roytberg and Lev Glazman. Fresh has 2,771 locations, 225 products, 48 "Fresh" stores.<ref>{{cite web |title=Fresh LVMH |date=13 March 2022 |url=https://www.lvmh.com/houses/perfumes-cosmetics/fresh/ |publisher=LVMH}}</ref> |
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==History== |
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In 1991, the first "fresh" was opened at a small apothecary store in Boston. Lev Glazman and Alina Roytberg, Russian immigrants residing in Boston, recognized the demand for beauty products that were not only effective but also luxurious and natural. Envisioning a store that would offer these natural products sourced globally, with a warm and inviting atmosphere reminiscent of European food bazaars, they laid the foundation for what would become "fresh." Faced with the challenge of not finding products that matched their standards in terms of appearance, scent, and efficacy, Lev and Alina decided to create their own. Serving as the pioneering proprietors, they established a skincare brand. Initially featuring a modest selection of personal care items, fresh has since evolved into a comprehensive lifestyle range encompassing skincare, lip care, body care, and fragrance. |
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In 1998, inspired by their grandmothers' use of sugar as a gentle healing remedy, Alina and Lev launched the groundbreaking Sugar Collection, the first of its kind in the beauty world.<ref name="freshfounders" /> |
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In 2000, Fresh became the first company to utilize [[sake]] in skincare with their Sake Bath range. Also, the company introduced Umbrian Clay, now a bestselling ingredient, was originally discovered to help a friend with blemishes.<ref name="freshfounders" /> |
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In 1999, LVMH bought a majority stake in Fresh for an undisclosed sum, which allowed the company to “go to the next level with ingredients” and expand internationally.<ref name="freshfounders" /> The acquisition also allowed the brand to move into [[Sephora]] (also owned by LVMH) and other outlets. |
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==Lawsuits== |
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In 2013, Angela Ebner filed a lawsuit against Fresh.<ref>{{cite court |litigants=Ebner v. Fresh Inc. |vol=838 |reporter=F.3d |opinion=958 |pinpoint=968 |court=9th Cir. |date=2016 |url=https://scholar.google.com/scholar_case?case=18310458756230389351&q=Ebner+vs+Fresh+Inc&hl=en&as_sdt=2006#p968 }}</ref> The suit alleges that Fresh engaged in [[false advertising]] with the packaging of their Sugar Lip Treatment product being deceptive and misleading. She claimed that the "vastly oversized tubes and boxes" created the impression that each unit contained more lip balm than it actually did. The district court granted Fresh Inc.'s motion to dismiss the case, finding that Ebner's claims failed to state a plausible claim for relief under the FAL or UCL. The Ninth Circuit Court of Appeals affirmed the district court's decision. Ebner's lawsuit was dismissed. |
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On 14 December 2018, Kharisma McNeil filed a lawsuit against her employer, Fresh Inc. and several individuals alleging she faced discrimination and retaliation throughout her employment. McNeil claimed she was passed over for promotions and salary increases granted to non-Black and non-disabled employees and experienced various discriminatory incidents. The defendants, including LVMH and Fresh, sought to compel arbitration based on an arbitration clause in McNeil's employment agreement. The court granted their motion, effectively staying the lawsuit and requiring McNeil to pursue her claims through arbitration.<ref>{{cite court |litigants=McNeil v. LVMH Inc. |vol=No. 18 |reporter=Civ. 11751 |opinion=(PAE) |court=S.D. New York |date=2019 |url=https://scholar.google.com/scholar_case?case=659611936977273517&q=McNeil+vs+LVMH+Inc&hl=en&as_sdt=2006 }}</ref> |
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==References== |
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{{Reflist|30em}} |
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== External links == |
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{{Commons category|Fresh}} |
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* {{Official website|https://www.fresh.com/}} |
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* [https://www.lvmh.com/houses/perfumes-cosmetics/fresh/ LVMH Official website] |
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[[Category:Companies based in New York City]] |
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[[Category:Cosmetics companies of the United States]] |
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[[Category:Retail companies established in 1991]] |
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[[Category:American companies established in 1991]] |
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[[Category:American brands]] |
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[[Category:LVMH brands]] |
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Latest revision as of 17:33, 9 February 2024
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