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{{Multiple issues|
{{Notability|Companies|date=March 2012}}
{{Notability|Companies|date=June 2023}}
{{Advert|date=June 2023}}
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{{Infobox company
{{Infobox company
| name = New Universal Entertainment (NUE) Agency
| name = New Universal Entertainment (NUE) Agency
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'''Nue Agency''' is a Creative Music Agency located in [[New York City]]. Nue sits at the center of music, brands and technology, transforming the music business through its approach to talent development, deal-making, and brand building.<ref>{{Cite web|url = http://www.huffingtonpost.com/entry/bands-brands-and-technology-how-one-agency-stands_us_5769ca18e4b018c1a15b1e7b|title = via Huffington Post }}</ref> In 2013 they were named to Inc Mag’s 500 list as the 3rd fastest growing Media Company.<ref>{{Cite web|url = http://www.inc.com/profile/nue-agency|title = NUE Agency is #267 on INC 500 Fastest Growing Private Companies}}</ref>
'''Nue Agency''' is a creative music agency located in [[New York City]].<ref>{{Cite web|url = http://www.huffingtonpost.com/entry/bands-brands-and-technology-how-one-agency-stands_us_5769ca18e4b018c1a15b1e7b|title = via Huffington Post |website = [[HuffPost]] |date = 21 June 2016 }}</ref> In 2013 they were named to Inc Mag's 500 list as the 3rd fastest growing Media Company.<ref>{{Cite web|url = http://www.inc.com/profile/nue-agency|title = NUE Agency is #267 on INC 500 Fastest Growing Private Companies}}</ref>


== History ==
== History ==
Nue Agency was founded in 2008 by Jesse Kirshbaum<ref>{{cite web|url=http://infinitemag.net/2014/04/jesse-kirshbaum-renaissance-man-2/#sthash.D6DUMdfX.dqYb4Seh.dpbs |title= Jesse Kirshbaum – The Renaissance Man |publisher=Infinite Mag |date=2014-04-07 |accessdate=2015-04-01}}</ref><ref>{{cite web|url=http://www.billboard.com/biz/articles/news/digital-and-mobile/1563099/jesse-kirshbaum-talks-flashfwd-awards-music-tech-more |title= Jesse Kirshbaum Talks FlashFWD Awards, Music Tech, More |publisher=Billboard |date=2013-05-21 |accessdate=2015-02-02}}</ref> who still serves as the company’s CEO. Soon after, Alex Kirshbaum (Jesse’s brother) would agree to join the company and move back to New York from Florida where he was working in finance.
Nue Agency was founded in 2008 by Jesse Kirshbaum<ref>{{cite web|url=http://infinitemag.net/2014/04/jesse-kirshbaum-renaissance-man-2/#sthash.D6DUMdfX.dqYb4Seh.dpbs |title= Jesse Kirshbaum – The Renaissance Man |publisher=Infinite Mag |date=2014-04-07 |accessdate=2015-04-01}}</ref><ref>{{cite magazine|url=http://www.billboard.com/biz/articles/news/digital-and-mobile/1563099/jesse-kirshbaum-talks-flashfwd-awards-music-tech-more |title= Jesse Kirshbaum Talks FlashFWD Awards, Music Tech, More |magazine=Billboard |date=2013-05-21 |accessdate=2015-02-02}}</ref> who still serves as the company's CEO. Alex Kirshbaum (Jesse's brother) also works for the company.<ref>{{Cite web |title=NUE Agency, LLC {{!}} LinkedIn |url=https://www.linkedin.com/company/nue-agency-llc |access-date=2023-12-08 |website=www.linkedin.com |language=en}}</ref>

⚫
With its roots as a booking agency, Nue was the first agency on record for artists such as [[Clipse]],<ref name="Clipsesigning">{{cite web|url=http://encore.celebrityaccess.com/?encoreId=232&articleId=33947 |title=Agency Signing |publisher=Encore |date=2010-02-04 |accessdate=2015-02-02}}</ref> [[Wale (rapper)|Wale]],<ref name="billboard">{{cite web|url=http://www.billboard.biz/bbbiz/industry/record-labels/nue-agency-forms-avenue-music-partnerships-1006613952.story |title=NUE Agency Forms aveNUE Music Partnerships |publisher=Billboard |date=2012-03-29 |accessdate=2012-11-07}}</ref><ref name="pollstar wale">{{cite web|url=http://www.pollstar.com/hotstar_article.aspx?ID=119595 |title=HotStar: Wale |publisher=Pollstar |date=2009-05-01 |accessdate=2013-05-16}}</ref> [[Mike Posner]],<ref name="pollstar">{{cite web|url=http://www.pollstar.com/hotstar_article.aspx?ID=218088 |title=HotStar: Mike Posner |publisher=Pollstar |date=2013-08-27 |accessdate=2013-05-02}}</ref> [[Chiddy Bang]], [[White Panda]],<ref name="Pandabooking">{{cite web|url= http://dmw-music.com/east13/east13/speakers/matt-adler/ |title=MattAdlerbooking |publisher=DMW-Music |date=2013-02-20 |accessdate=2015-02-02}}</ref>
⚫
[[Big Sean]],<ref name="BigseanCRWN">{{cite web|url=http://sxsw.com/music/news/2015/crwn-sxsw-conversation-big-sean-elliott-wilson |title=CRWN @ SXSW: A Conversation with Big Sean & Elliott Wilson |publisher=NUE Agency |date=2015-03-09 |accessdate=2015-03-20}}</ref> [[J. Cole]],<ref name="J.ColeCRWN">{{cite web|url=http://massappeal.com/j-cole-talks-new-album-at-crwn-interview/ |title=J. Cole Talk New Album at CRWN Interview |publisher=MassAppeal |date=2013-05-29 |accessdate=2015-03-06}}</ref> [[Logic]],<ref name="Logicbooking">{{cite web|url=http://www.livenation.com/events/148719-aug-9-2012-logic-tayyib-ali-yonas-presented-by-nue-agency-noizy-cricket |title=Logic + Tayyib Ali + Yonas : Presented By Nue Agency & Noizy Cricket!! |publisher=Livenation |date=2012-08-09 |accessdate=2015-03-02}}</ref> [[Capital Cities (band)|Capital Cities]],<ref name="NueCapital">{{cite web|url=http://cyberprmusic.com/2012/10/17/chartingthecoursejessekirshbaum/ |title=Charting the Course: A Radio Promo Discussion – Jesse Kirshbaum of NUE Agency |publisher=Encore |date=2012-10-17 |accessdate=2015-03-01}}</ref> [[Action Bronson]],<ref name="billboardaction">{{cite web|url=http://www.billboard.biz/bbbiz/backbeat/backbeat-of-monsters-and-men-jezabels-play-1007769552.story |title=Backbeat: Of Monsters and Men, Jezabels Play Billboard's Packed Post Party At Chicago's Double Door |publisher=Billboard |date=2012-08-07 |accessdate=2012-11-07}}</ref> [[Odd Future]],<ref name="Oddbooking">{{cite web|url= http://www.complex.com/music/2010/11/the-show-odd-futures-nyc-debut-at-webster-halls-studio/ |title=The Show: Odd Future's NYC Debut At Webster Hall's Studio |publisher=Livenation |date=2012-08-09 |accessdate=2015-03-02}}</ref> [[Solange Knowles]], [[Pusha T]],<ref name="PushTSigns">{{cite web|url=http://net-worth.net/pusha-t-net-worth/ |title=Pusha T Net Worth |publisher=NetWorth |date=2014-07-08 |accessdate=2015-03-06}}</ref> [[Hoodie Allen]],<ref name="Allenbooking">{{cite web|url=http://www.birthplacemag.com/2010/10/hip-hop-at-cmj-music-maration-i-heart-nue-york/ |title= HIP HOP AT CMJ MUSIC MARATION: I HEART NUE YORK SHOWCASE |publisher=BirthPlaceMag |date=2010-10-22 |accessdate=2014-01-05}}</ref> and Sound Remedy.


⚫
Nue has acted as an agent for [[Clipse]],<ref name="Clipsesigning">{{cite web|url=http://encore.celebrityaccess.com/?encoreId=232&articleId=33947 |title=Agency Signing |publisher=Encore |date=2010-02-04 |accessdate=2015-02-02}}</ref> [[Wale (rapper)|Wale]],<ref name="billboard">{{cite magazine|url=http://www.billboard.biz/bbbiz/industry/record-labels/nue-agency-forms-avenue-music-partnerships-1006613952.story |title=NUE Agency Forms aveNUE Music Partnerships |magazine=Billboard |date=2012-03-29 |accessdate=2012-11-07}}</ref><ref name="pollstar wale">{{cite web|url=http://www.pollstar.com/hotstar_article.aspx?ID=119595 |title=HotStar: Wale |publisher=Pollstar |date=2009-05-01 |accessdate=2013-05-16}}</ref> [[Mike Posner]],<ref name="pollstar">{{cite web|url=http://www.pollstar.com/hotstar_article.aspx?ID=218088 |title=HotStar: Mike Posner |publisher=Pollstar |date=2013-08-27 |accessdate=2013-05-02}}</ref> [[Chiddy Bang]], White Panda,<ref name="Pandabooking">{{cite web|url= http://dmw-music.com/east13/east13/speakers/matt-adler/ |title=MattAdlerbooking |publisher=DMW-Music |date=2013-02-20 |accessdate=2015-02-02}}</ref>
In 2017, NUE created a partnership with General Electric (GE) and electronic DJ/producer, Gryffin, to compose an original song inspired by the numerous energies and machines that connect our world – specifically the grid.<ref>{{cite web|url=http://www.geenergyconnections.com/inspire/illuminate-ge}}</ref> The track, entitled “Illuminate”, premiered in front of a live audience at a Daybreakers dance party in Williamsburg, Brooklyn to kick off Summer 2017.<ref>{{cite web|last1=Stevens|first1=Kyle|url=https://iedm.com/blogs/onblast-edm-blog/gryffin-partners-with-ge-in-an-iedm-exclusive-interview|website=iEDM.com}}</ref>
⚫
[[Big Sean]],<ref name="BigseanCRWN">{{cite web|url=http://sxsw.com/music/news/2015/crwn-sxsw-conversation-big-sean-elliott-wilson |title=CRWN @ SXSW: A Conversation with Big Sean & Elliott Wilson |publisher=NUE Agency |date=2015-03-09 |accessdate=2015-03-20}}</ref> [[J. Cole]],<ref name="J.ColeCRWN">{{cite web|url=http://massappeal.com/j-cole-talks-new-album-at-crwn-interview/ |title=J. Cole Talk New Album at CRWN Interview |publisher=MassAppeal |date=2013-05-29 |accessdate=2015-03-06}}</ref> [[Logic (rapper)|Logic]],<ref name="Logicbooking">{{cite web|url=http://www.livenation.com/events/148719-aug-9-2012-logic-tayyib-ali-yonas-presented-by-nue-agency-noizy-cricket |title=Logic + Tayyib Ali + Yonas : Presented By Nue Agency & Noizy Cricket!! |publisher=Livenation |date=2012-08-09 |accessdate=2015-03-02}}</ref> [[Capital Cities (band)|Capital Cities]],<ref name="NueCapital">{{cite web|url=http://cyberprmusic.com/2012/10/17/chartingthecoursejessekirshbaum/ |title=Charting the Course: A Radio Promo Discussion – Jesse Kirshbaum of NUE Agency |publisher=Encore |date=2012-10-17 |accessdate=2015-03-01}}</ref> [[Action Bronson]],<ref name="billboardaction">{{cite magazine|url=http://www.billboard.biz/bbbiz/backbeat/backbeat-of-monsters-and-men-jezabels-play-1007769552.story |title=Backbeat: Of Monsters and Men, Jezabels Play Billboard's Packed Post Party At Chicago's Double Door |magazine=Billboard |date=2012-08-07 |accessdate=2012-11-07}}</ref> [[Odd Future]],<ref name="Oddbooking">{{cite web|url= http://www.complex.com/music/2010/11/the-show-odd-futures-nyc-debut-at-webster-halls-studio/ |title=The Show: Odd Future's NYC Debut At Webster Hall's Studio |publisher=Livenation |date=2012-08-09 |accessdate=2015-03-02}}</ref> [[Solange Knowles]], [[Pusha T]],<ref name="PushTSigns">{{cite web|url=http://net-worth.net/pusha-t-net-worth/ |title=Pusha T Net Worth |publisher=NetWorth |date=2014-07-08 |accessdate=2015-03-06}}</ref> [[Hoodie Allen]],<ref name="Allenbooking">{{cite web|url=http://www.birthplacemag.com/2010/10/hip-hop-at-cmj-music-maration-i-heart-nue-york/ |title= HIP HOP AT CMJ MUSIC MARATION: I HEART NUE YORK SHOWCASE |publisher=BirthPlaceMag |date=2010-10-22 |accessdate=2014-01-05}}</ref> and Sound Remedy.


== The Patch ==
== The Patch ==
Nue Agency is the lead agency<ref name="Lead Agency">{{cite web|url=http://adage.com/article/cmo-strategy/sour-patch-kids-opens-house-touring-bands/295671/ |title=Play to Stay: Sour Patch Kids Opens Brooklyn House for Touring Bands |publisher=AdvertisingAge |date=2014-11-03 |accessdate=2015-11-03}}</ref> for The Patch.<ref>{{cite web|url=http://thepatchhouse.tumblr.com/ |title=The Patch |publisher=Sour Patch Kids}}</ref> The Patch is a program with [[Sour Patch Kids]] that provides comfortable, cozy housing for promising, touring artists at either of their fully renovated properties in Brooklyn, NY, Austin, TX and Hollywood. The artists stay at The Patch houses for free and are encouraged to post photos and videos of them while at the Patch using the hashtags #AustinPatch and #BrooklynPatch. So far, over 100<ref>{{cite web|url=http://thepatchhouse.tumblr.com/tagged/patchpics |title=Patch Pics |publisher=Sour Patch Kids |accessdate=2015-11-03}}</ref> artists such as X-Ambassadors, [[Zella Day]],<ref>{{cite web|url=http://www.billboard.com/articles/news/magazine-feature/6649171/candy-brand-sour-patch-kids-patch-houses-interview |title=Candy Brand Sour Patch Kids Providing a Free Home-Away-From Home for Emerging Artists |publisher=Billboard |date=2015-08-03 |accessdate=2015-11-03}}</ref> [[Conrad Sewell]],<ref>{{cite web|url=http://www.billboard.com/articles/events/hot-100-festival/6677628/conrad-sewell-the-patch-interview |title=Conrad Sewell on Mimicking Michael Jackson and Touching People With His Music |publisher=Billboard |date=2015-08-26}}</ref> [[Deer Tick (band)]],<ref>{{cite web|url=http://www.vulture.com/2015/02/sour-patch-kids-indie-bands.html |title=Inside Sour Patch Kids’ Brooklyn Crash Pad for Indie Bands |publisher=Vulture |date=2015-02-25 |accessdate=2015-11-03}}</ref> Kevin Garrett, [[Us The Duo]], Bosco, Soulection, Priory, [[Hiatus Kaiyote]], [[Halsey (singer)|Halsey]], [[Echosmith]], KYLE, and [[BØRNS]] have stayed at the house.
Nue Agency is the lead agency<ref name="Lead Agency">{{cite web|url=http://adage.com/article/cmo-strategy/sour-patch-kids-opens-house-touring-bands/295671/ |title=Play to Stay: Sour Patch Kids Opens Brooklyn House for Touring Bands |publisher=AdvertisingAge |date=2014-11-03 |accessdate=2015-11-03}}</ref> for The Patch,<ref>{{cite web|url=http://thepatchhouse.tumblr.com/ |title=The Patch |publisher=Sour Patch Kids}}</ref> and artists' housing program run with [[Sour Patch Kids]]. It provides free housing for touring artists in Brooklyn, NY, Austin, TX, and Hollywood, CA. Artists including [[Zella Day]],<ref>{{cite magazine|url=http://www.billboard.com/articles/news/magazine-feature/6649171/candy-brand-sour-patch-kids-patch-houses-interview |title=Candy Brand Sour Patch Kids Providing a Free Home-Away-From Home for Emerging Artists |magazine=Billboard |date=2015-08-03 |accessdate=2015-11-03}}</ref> [[Conrad Sewell]],<ref>{{cite magazine|url=http://www.billboard.com/articles/events/hot-100-festival/6677628/conrad-sewell-the-patch-interview |title=Conrad Sewell on Mimicking Michael Jackson and Touching People With His Music |magazine=Billboard |date=2015-08-26}}</ref> and [[Deer Tick (band)]]<ref>{{cite web|url=http://www.vulture.com/2015/02/sour-patch-kids-indie-bands.html |title=Inside Sour Patch Kids' Brooklyn Crash Pad for Indie Bands |work=Vulture |date=2015-02-25 |accessdate=2015-11-03}}</ref> have stayed at the homes.


In September 2015, Sour Patch Kids and Nue Agency won a [[Clio]]<ref name="Clio Awards">{{cite web|url=http://www.clioawards.com/winners/2015/music_events/entry.cfm?entryid=201520269&ispartofcampaign=0&index=4 |title=Sour Patch Kids The Patch |publisher=Clio Awards 2015 |accessdate=2015-11-03}}</ref> Music award for their work in brand activation with The Patch.
In September 2015, Sour Patch Kids and Nue Agency won a [[Clio]]<ref name="Clio Awards">{{cite web|url=http://www.clioawards.com/winners/2015/music_events/entry.cfm?entryid=201520269&ispartofcampaign=0&index=4 |title=Sour Patch Kids The Patch |publisher=Clio Awards 2015 |accessdate=2015-11-03}}</ref> Music award for their work in brand activation with The Patch.


== CRWN ==
== CRWN ==
♯CRWN <ref name="VideoinkCRWN">{{cite web|url=http://www.thevideoink.com/news/new-episodes-live-interview-series-crwn-coming-watchloud/#.VRWrWJPF-Hl|title= WatchLoud and Shady Films Dust Off ‘CRWN’ for More Hip-Hop Talk |publisher=Videoink |date=2014-08-26 |accessdate=2014-11-01}}</ref> is a live, candid interview series hosted by journalist, blogger, and entrepreneur [[Elliott Wilson (journalist)|Elliott Wilson]] and executively produced by Nue. Filmed in front of a studio audience, ♯CRWN is an in-depth, interactive conversation that has featured [[Drake (entertainer)|Drake]],<ref name="DrakeCRWN">{{cite web|url=http://newyorktrendnyc.com/2013/09/26/drake-opens-up-to-host-elliott-wilson-in-latest-episode-of-crwn/ |title=Drake Opens Up To Host Elliott Wilson In Latest Episode Of "CRWN" |publisher=NewYorkTrend |date=2013-09-26 |accessdate=2015-03-02}}</ref> [[Macklemore]],<ref name="Allhiphop">{{cite web|url=http://allhiphop.com/2013/08/27/crwn-bonus-cuts-macklemore-on-the-sophomore-jinx/|title=CRWN X MySpace Bonus Cuts: Macklemore On The Sophomore Jinx |publisher=Allhiphop |date=2010-09-24 |accessdate=2013-05-02}}</ref> [[Big Sean]],<ref>{{cite web|url=http://sxsw.com/music/news/2015/crwn-sxsw-conversation-big-sean-elliott-wilson |title=CRWN @ SXSW: A Conversation with Big Sean & Elliott Wilson
NUE produces CRWN, a live interview series hosted by [[Elliott Wilson (journalist)|Elliott Wilson]]. Guests have included [[Drake (entertainer)|Drake]],<ref name="DrakeCRWN">{{cite web|url=http://newyorktrendnyc.com/2013/09/26/drake-opens-up-to-host-elliott-wilson-in-latest-episode-of-crwn/ |title=Drake Opens Up To Host Elliott Wilson In Latest Episode Of "CRWN" |publisher=NewYorkTrend |date=2013-09-26 |accessdate=2015-03-02}}</ref> [[Macklemore]],<ref name="Allhiphop">{{cite web|url=http://allhiphop.com/2013/08/27/crwn-bonus-cuts-macklemore-on-the-sophomore-jinx/|title=CRWN X MySpace Bonus Cuts: Macklemore On The Sophomore Jinx |publisher=Allhiphop |date=2010-09-24 |accessdate=2013-05-02}}</ref> [[Big Sean]],<ref>{{cite web|url=http://sxsw.com/music/news/2015/crwn-sxsw-conversation-big-sean-elliott-wilson |title=CRWN @ SXSW: A Conversation with Big Sean & Elliott Wilson
|publisher=NUE Agency |date=2015-03-09 |accessdate=2015-03-20}}</ref> [[Lil Wayne]],<ref name="LilWayneCRWN ">{{cite web|url=http://sxsw.com/music/news/2014/crwn-sxsw-conversation-lil-wayne-and-elliot-wilson|title=CRWN @ SXSW: A Conversation with Lil Wayne and Elliott Wilson |publisher=Videoink |date=2014-03-10 |accessdate=2014-04-01}}</ref> [[R. Kelly]],<ref name="BillboardKelly">{{cite web|url=http://www.billboard.com/articles/news/5839808/r-kelly-talks-lady-gaga-collabo-black-panties-album-in-crwn-series-watch |title= R. Kelly Talks Lady Gaga Collabo & 'Black Panties' Album In CRWN Series: Watch |publisher=Billboard=2013-12-16 |accessdate=2015-03-02}}</ref>
|publisher=NUE Agency |date=2015-03-09 |accessdate=2015-03-20}}</ref> [[Lil Wayne]],<ref name="LilWayneCRWN ">{{cite web|url=http://sxsw.com/music/news/2014/crwn-sxsw-conversation-lil-wayne-and-elliot-wilson|title=CRWN @ SXSW: A Conversation with Lil Wayne and Elliott Wilson |publisher=Videoink |date=2014-03-10 |accessdate=2014-04-01}}</ref> [[R. Kelly]],<ref name="BillboardKelly">{{cite magazine|url=http://www.billboard.com/articles/news/5839808/r-kelly-talks-lady-gaga-collabo-black-panties-album-in-crwn-series-watch |title= R. Kelly Talks Lady Gaga Collabo & 'Black Panties' Album In CRWN Series: Watch |magazine=Billboard |date=2013-12-16 |accessdate=2015-03-02}}</ref>
[[Rick Ross]],<ref name="defjamCRWN">{{cite web|url=http://www.defjam.com/crwn-rick-ross/ |title=#CRWN: Rick Ross |publisher=DefJam |date=2014-03-07 |accessdate=2015-01-02}}</ref><ref name="RickRossCRWN">{{cite web|url=http://www.vibe.com/2014/03/20-things-weve-learned-rick-ross-crwn-interview/ |title=20 Things We’ve Learned From Rick Ross’ CRWN Interview |publisher=Vibe |date=2014-03-06 |accessdate=2014-05-10}}</ref> [[Nicki Minaj]],<ref name="NickiCRWN">{{cite web|url=http://www.complex.com/music/2014/12/nicki-minaj-crwn-interview |title= Nicki Minaj Talks Her Creative Process, Lil Wayne Wanting to Leave Cash Money, and More On CRWN With Elliott Wilson |publisher=Complex |date=2014-12-19 |accessdate=2015-01-06}}</ref> [[J. Cole]],<ref name="J.ColeCRWN"/> [[T.I.]] <ref name="T.I.CRWN">{{cite web|url=http://www.moveforwardmusic.com/news/crwn-presented-by-footaction/ |title= CRWN Presented by Foot Action, a Conversation with ELLIOTT WILSON and T.I. |publisher=Moveforwardmusic |date=2014-10-25 |accessdate=2015-03-06}}</ref> and many more.
[[Rick Ross]],<ref name="defjamCRWN">{{cite web|url=http://www.defjam.com/crwn-rick-ross/ |title=#CRWN: Rick Ross |publisher=DefJam |date=2014-03-07 |accessdate=2015-01-02}}</ref><ref name="RickRossCRWN">{{cite web|url=http://www.vibe.com/2014/03/20-things-weve-learned-rick-ross-crwn-interview/ |title=20 Things We've Learned From Rick Ross' CRWN Interview |publisher=Vibe |date=2014-03-06 |accessdate=2014-05-10}}</ref> [[Nicki Minaj]],<ref name="NickiCRWN">{{cite web|url=http://www.complex.com/music/2014/12/nicki-minaj-crwn-interview |title= Nicki Minaj Talks Her Creative Process, Lil Wayne Wanting to Leave Cash Money, and More On CRWN With Elliott Wilson |publisher=Complex |date=2014-12-19 |accessdate=2015-01-06}}</ref> [[J. Cole]],<ref name="J.ColeCRWN"/> and [[T.I.]]<ref name="T.I.CRWN">{{cite web|url=http://www.moveforwardmusic.com/news/crwn-presented-by-footaction/ |title= CRWN Presented by Foot Action, a Conversation with ELLIOTT WILSON and T.I. |publisher=Moveforwardmusic |date=2014-10-25 |accessdate=2015-03-06}}</ref>


== SoundCTRL ==
== SoundCTRL ==
Nue Agency operates [[SoundCtrl]],<ref name="billboardSoundCTRL">{{cite web|url=http://www.billboard.com/biz/articles/news/1083688/soundctrls-edm-roundtable-features-aurelias-lainie-copicotto-nue-agencys|title= SoundCTRL's EDM Roundtable Features Aurelia's Lainie Copicotto, Nue Agency's Jesse Kirshbaum, More |publisher=Billboard |date=2012-09-29 |accessdate=2013-01-07}}</ref> it’s the premier emerging publication chronicling music and technology. Nue also created and is the executive producer for the FlashFWD<ref name="billboardFlashFWD">{{cite web|url=http://www.billboard.com/biz/articles/news/digital-and-mobile/1563099/jesse-kirshbaum-talks-flashfwd-awards-music-tech-more|title= Jesse Kirshbaum Talks FlashFWD Awards, Music Tech, More |publisher=Billboard |date=2013-05-21 |accessdate=2013-09-07}}</ref> awards, which brings attention to the innovators revolutionizing the way we create and consume music technology.
Nue Agency operates [[SoundCtrl]],<ref name="billboardSoundCTRL">{{cite magazine|url=http://www.billboard.com/biz/articles/news/1083688/soundctrls-edm-roundtable-features-aurelias-lainie-copicotto-nue-agencys|title= SoundCTRL's EDM Roundtable Features Aurelia's Lainie Copicotto, Nue Agency's Jesse Kirshbaum, More |magazine=Billboard |date=2012-09-29 |accessdate=2013-01-07}}</ref> a publication that covers music and technology. Nue also created and is the executive producer for the FlashFWD awards.<ref name="billboardFlashFWD">{{cite magazine|url=http://www.billboard.com/biz/articles/news/digital-and-mobile/1563099/jesse-kirshbaum-talks-flashfwd-awards-music-tech-more|title= Jesse Kirshbaum Talks FlashFWD Awards, Music Tech, More |magazine=Billboard |date=2013-05-21 |accessdate=2013-09-07}}</ref>


==References==
==References==
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[[Category:2008 establishments in New York City]]
[[Category:2008 establishments in New York City]]
[[Category:Companies established in 2008]]
[[Category:Mass media companies established in 2008]]
[[Category:Privately held companies based in New York City]]
[[Category:Privately held companies based in New York City]]
[[Category:Talent agencies]]
[[Category:Talent agencies of the United States]]

Latest revision as of 02:35, 15 February 2024

New Universal Entertainment (NUE) Agency
Company typePrivate
FoundedNew York, New York, United States (2008)
HeadquartersNew York, New York, United States
Key people
Jesse Kirshbaum, Founder and CEO
Alex Kirshbaum, Partner
ProductsStrategic Marketing, Creative, Lifestyle marketing, Digital Promotion, Public Relations
Websitewww.nueagency.com

Nue Agency is a creative music agency located in New York City.[1] In 2013 they were named to Inc Mag's 500 list as the 3rd fastest growing Media Company.[2]

History

[edit]

Nue Agency was founded in 2008 by Jesse Kirshbaum[3][4] who still serves as the company's CEO. Alex Kirshbaum (Jesse's brother) also works for the company.[5]

Nue has acted as an agent for Clipse,[6] Wale,[7][8] Mike Posner,[9] Chiddy Bang, White Panda,[10] Big Sean,[11] J. Cole,[12] Logic,[13] Capital Cities,[14] Action Bronson,[15] Odd Future,[16] Solange Knowles, Pusha T,[17] Hoodie Allen,[18] and Sound Remedy.

The Patch

[edit]

Nue Agency is the lead agency[19] for The Patch,[20] and artists' housing program run with Sour Patch Kids. It provides free housing for touring artists in Brooklyn, NY, Austin, TX, and Hollywood, CA. Artists including Zella Day,[21] Conrad Sewell,[22] and Deer Tick (band)[23] have stayed at the homes.

In September 2015, Sour Patch Kids and Nue Agency won a Clio[24] Music award for their work in brand activation with The Patch.

CRWN

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NUE produces CRWN, a live interview series hosted by Elliott Wilson. Guests have included Drake,[25] Macklemore,[26] Big Sean,[27] Lil Wayne,[28] R. Kelly,[29] Rick Ross,[30][31] Nicki Minaj,[32] J. Cole,[12] and T.I.[33]

SoundCTRL

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Nue Agency operates SoundCtrl,[34] a publication that covers music and technology. Nue also created and is the executive producer for the FlashFWD awards.[35]

References

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  1. ^ "via Huffington Post". HuffPost. 21 June 2016.
  2. ^ "NUE Agency is #267 on INC 500 Fastest Growing Private Companies".
  3. ^ "Jesse Kirshbaum – The Renaissance Man". Infinite Mag. 2014-04-07. Retrieved 2015-04-01.
  4. ^ "Jesse Kirshbaum Talks FlashFWD Awards, Music Tech, More". Billboard. 2013-05-21. Retrieved 2015-02-02.
  5. ^ "NUE Agency, LLC | LinkedIn". www.linkedin.com. Retrieved 2023-12-08.
  6. ^ "Agency Signing". Encore. 2010-02-04. Retrieved 2015-02-02.
  7. ^ "NUE Agency Forms aveNUE Music Partnerships". Billboard. 2012-03-29. Retrieved 2012-11-07.
  8. ^ "HotStar: Wale". Pollstar. 2009-05-01. Retrieved 2013-05-16.
  9. ^ "HotStar: Mike Posner". Pollstar. 2013-08-27. Retrieved 2013-05-02.
  10. ^ "MattAdlerbooking". DMW-Music. 2013-02-20. Retrieved 2015-02-02.
  11. ^ "CRWN @ SXSW: A Conversation with Big Sean & Elliott Wilson". NUE Agency. 2015-03-09. Retrieved 2015-03-20.
  12. ^ a b "J. Cole Talk New Album at CRWN Interview". MassAppeal. 2013-05-29. Retrieved 2015-03-06.
  13. ^ "Logic + Tayyib Ali + Yonas : Presented By Nue Agency & Noizy Cricket!!". Livenation. 2012-08-09. Retrieved 2015-03-02.
  14. ^ "Charting the Course: A Radio Promo Discussion – Jesse Kirshbaum of NUE Agency". Encore. 2012-10-17. Retrieved 2015-03-01.
  15. ^ "Backbeat: Of Monsters and Men, Jezabels Play Billboard's Packed Post Party At Chicago's Double Door". Billboard. 2012-08-07. Retrieved 2012-11-07.
  16. ^ "The Show: Odd Future's NYC Debut At Webster Hall's Studio". Livenation. 2012-08-09. Retrieved 2015-03-02.
  17. ^ "Pusha T Net Worth". NetWorth. 2014-07-08. Retrieved 2015-03-06.
  18. ^ "HIP HOP AT CMJ MUSIC MARATION: I HEART NUE YORK SHOWCASE". BirthPlaceMag. 2010-10-22. Retrieved 2014-01-05.
  19. ^ "Play to Stay: Sour Patch Kids Opens Brooklyn House for Touring Bands". AdvertisingAge. 2014-11-03. Retrieved 2015-11-03.
  20. ^ "The Patch". Sour Patch Kids.
  21. ^ "Candy Brand Sour Patch Kids Providing a Free Home-Away-From Home for Emerging Artists". Billboard. 2015-08-03. Retrieved 2015-11-03.
  22. ^ "Conrad Sewell on Mimicking Michael Jackson and Touching People With His Music". Billboard. 2015-08-26.
  23. ^ "Inside Sour Patch Kids' Brooklyn Crash Pad for Indie Bands". Vulture. 2015-02-25. Retrieved 2015-11-03.
  24. ^ "Sour Patch Kids The Patch". Clio Awards 2015. Retrieved 2015-11-03.
  25. ^ "Drake Opens Up To Host Elliott Wilson In Latest Episode Of "CRWN"". NewYorkTrend. 2013-09-26. Retrieved 2015-03-02.
  26. ^ "CRWN X MySpace Bonus Cuts: Macklemore On The Sophomore Jinx". Allhiphop. 2010-09-24. Retrieved 2013-05-02.
  27. ^ "CRWN @ SXSW: A Conversation with Big Sean & Elliott Wilson". NUE Agency. 2015-03-09. Retrieved 2015-03-20.
  28. ^ "CRWN @ SXSW: A Conversation with Lil Wayne and Elliott Wilson". Videoink. 2014-03-10. Retrieved 2014-04-01.
  29. ^ "R. Kelly Talks Lady Gaga Collabo & 'Black Panties' Album In CRWN Series: Watch". Billboard. 2013-12-16. Retrieved 2015-03-02.
  30. ^ "#CRWN: Rick Ross". DefJam. 2014-03-07. Retrieved 2015-01-02.
  31. ^ "20 Things We've Learned From Rick Ross' CRWN Interview". Vibe. 2014-03-06. Retrieved 2014-05-10.
  32. ^ "Nicki Minaj Talks Her Creative Process, Lil Wayne Wanting to Leave Cash Money, and More On CRWN With Elliott Wilson". Complex. 2014-12-19. Retrieved 2015-01-06.
  33. ^ "CRWN Presented by Foot Action, a Conversation with ELLIOTT WILSON and T.I." Moveforwardmusic. 2014-10-25. Retrieved 2015-03-06.
  34. ^ "SoundCTRL's EDM Roundtable Features Aurelia's Lainie Copicotto, Nue Agency's Jesse Kirshbaum, More". Billboard. 2012-09-29. Retrieved 2013-01-07.
  35. ^ "Jesse Kirshbaum Talks FlashFWD Awards, Music Tech, More". Billboard. 2013-05-21. Retrieved 2013-09-07.
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