Abacus Data: Difference between revisions

Abacus Data
Company type	Private
Industry	Public Opinion Research; Strategic Communications Advice ; Human Resources and Organizational Research; Market Research ; Generational research ; Public affairs ; Charitable giving and philanthropy ; Non-profits and associations
Founded	July 2010
Founder	David Coletto
Headquarters	Ottawa, Ontario, Canada
Key people	David Coletto (CEO) ; Ihor Korbabicz (President)
Website	www.abacusdata.ca

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Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario. It was founded in August 2010,^[1] soon after its founder and chairman David Coletto graduated from the University of Calgary with a PhD in political science.^[2]

The company's surveys and political opinion polls are sometimes cited in Canadian news media, including The Globe and Mail, the National Post, the Toronto Star, and Sun Media newspapers.^[3]^[4]

In 2013, Bruce Anderson joined Abacus Data as chairman, he stepped down at the end of 2022 and David Coletto has taken over as chairman.^[5]^[6]

During the COVID-19 pandemic, Abacus Data led the Faster Together initiative to conduct market research about vaccine hesitancy and to promote acceptance of COVID-19 vaccines.^[7]^[8]

References

^ Abacus Data Launches Archived January 26, 2012, at the Wayback Machine
^ "Grad official pollster for Sun News". UToday. University of Calgary. June 30, 2011. Retrieved March 8, 2012.
^ For example: Barbara Yaffe (February 21, 2012). "Mulcair is NDP leadership front-runner, but B.C. members hold cards". Vancouver Sun. Retrieved March 5, 2012. An Abacus Data Internet survey of 1,000 respondents…
^ For example: Éric Grenier (October 7, 2011). "Pollsters did better – but still missed mark – in Ontario". The Globe and Mail. Retrieved March 8, 2012.
^ Coletto, David (December 13, 2022). "Changes at Abacus Data and spark*advocacy". Abacus Data | Research + Insight. Retrieved May 28, 2023.
^ "Bruce Anderson, Chairman, Abacus Data - GLOBE Series". Retrieved July 15, 2016.
^ "Home". Faster Together. Archived from the original on February 11, 2023. Retrieved February 12, 2023.
^ Anderson, Bruce (August 11, 2021). "Typical 'vaccine hesitant' person is a 42-year-old Ontario woman who votes Liberal: Abacus polling". Maclean's. Archived from the original on August 17, 2021. Retrieved February 12, 2023.

External links

Company website
Bea Vongdouangchanh (October 4, 2010). "Heard on the Hill: New polling firm to probe decision-makers…" (PDF). The Hill Times. Retrieved March 8, 2012.
"New pollster Abacus makes a splash". David Akin's On the Hill. December 7, 2010. Archived from the original on December 25, 2011. Retrieved March 8, 2012.
Sean Copeland (March 2011). "David Coletto CEO of Abacus Data – An Interview with a Market Research Expert". New Market Research. Archived from the original on May 17, 2012. Retrieved March 8, 2012.

This article about a Canadian corporation or company is a stub. You can help Wikipedia by expanding it.

[ucalgary-1] Abacus Data Launches Archived January 26, 2012, at the Wayback Machine

[2] "Grad official pollster for Sun News". UToday. University of Calgary. June 30, 2011. Retrieved March 8, 2012.

[3] For example: Barbara Yaffe (February 21, 2012). "Mulcair is NDP leadership front-runner, but B.C. members hold cards". Vancouver Sun. Retrieved March 5, 2012. An Abacus Data Internet survey of 1,000 respondents…

[4] For example: Éric Grenier (October 7, 2011). "Pollsters did better – but still missed mark – in Ontario". The Globe and Mail. Retrieved March 8, 2012.

[5] Coletto, David (December 13, 2022). "Changes at Abacus Data and spark*advocacy". Abacus Data | Research + Insight. Retrieved May 28, 2023.

[6] "Bruce Anderson, Chairman, Abacus Data - GLOBE Series". Retrieved July 15, 2016.

[7] "Home". Faster Together. Archived from the original on February 11, 2023. Retrieved February 12, 2023.

[8] Anderson, Bruce (August 11, 2021). "Typical 'vaccine hesitant' person is a 42-year-old Ontario woman who votes Liberal: Abacus polling". Maclean's. Archived from the original on August 17, 2021. Retrieved February 12, 2023.

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@@ Line 1: / Line 1: @@
+{{Short description|Canadian polling and market research firm}}
-{{Infobox Company
+{{Use mdy dates|date=February 2017}}
-| name             = Abacus Data
+{{Infobox company
-| type             = Private
+| name = Abacus Data
-| foundation       = July 2010
+| logo = AbacasData Logo Colour LG.png
-| founder          = [[David Coletto]]
+| type = Private
-| location_city    = [[Ottawa]], [[Ontario]]
+| foundation = July 2010
+| founder = David Coletto
+| location_city = [[Ottawa]], [[Ontario]]
 | location_country = [[Canada]]
-| key_people       = [[David Coletto]] (CEO) <br /> Bruce Anderson (Chair) <br /> Tim Powers (Managing Director)
+| key_people = David Coletto (CEO) <br /> Ihor Korbabicz (President)
-| industry         = Public Opinion Research<br />Strategic Communications Advice <br />Human Resources and Organizational Research<br />Market Research <br /> Generational research <br /> Public affairs <br /> Charitable giving and philantrophy <br /> Non-profits and associations
+| industry = Public Opinion Research<br />Strategic Communications Advice <br />Human Resources and Organizational Research<br />Market Research <br /> Generational research <br /> Public affairs <br /> Charitable giving and philanthropy <br /> Non-profits and associations
-| homepage         = [http://www.abacusdata.ca www.abacusdata.ca]
+| homepage = [http://www.abacusdata.ca www.abacusdata.ca]
 }}
-'''Abacus Data''' is a Canadian [[opinion poll|polling]] and [[market research]] firm based in [[Ottawa]]. It was founded in August 2010,<ref name="ucalgary">[http://abacusdata.ca/2010/08/13/duis-sit-amet-congue-orci/ Abacus Data Launches]</ref> soon after its founder [[David Coletto]] graduated from the [[University of Calgary]] with a PhD in [[political science]].<ref>{{cite web |url=http://www.ucalgary.ca/news/utoday/june30-2011/pollster |title=Grad official pollster for Sun News |work=UToday |publisher=University of Calgary |date=June 30, 2011 |accessdate=March 8, 2012}}</ref>
+'''Abacus Data''' is a Canadian [[opinion poll|polling]] and [[market research]] firm based in [[Ottawa]], [[Ontario]]. It was founded in August 2010,<ref name="ucalgary">[http://abacusdata.ca/2010/08/13/duis-sit-amet-congue-orci/ Abacus Data Launches] {{webarchive |url=https://web.archive.org/web/20120126115825/http://abacusdata.ca/2010/08/13/duis-sit-amet-congue-orci/ |date=January 26, 2012 }}</ref> soon after its founder and chairman David Coletto graduated from the [[University of Calgary]] with a PhD in [[political science]].<ref>{{cite web |url=https://www.ucalgary.ca/news/utoday/june30-2011/pollster |title=Grad official pollster for Sun News |work=UToday |publisher=University of Calgary |date=June 30, 2011 |accessdate=March 8, 2012}}</ref>
-The company's surveys and political opinion polls are sometimes cited in Canadian news media, including by the [[Globe and Mail]], the [[National Post]], the [[Toronto Star]], and [[Sun Media]] newspapers.<ref>For example: {{cite news |url=http://www.vancouversun.com/news/Mulcair+leadership+front+runner+members+hold+cards/6182285/story.html
+The company's surveys and political opinion polls are sometimes cited in Canadian news media, including ''[[The Globe and Mail]]'', the [[National Post]], the [[Toronto Star]], and [[Sun Media]] newspapers.<ref>For example: {{cite news |url=https://vancouversun.com/news/Mulcair+leadership+front+runner+members+hold+cards/6182285/story.html
-|title=Mulcair is NDP leadership front-runner, but B.C. members hold cards |date=February 21, 2012 |author=Barbara Yaffe |newspaper=[[Vancouver Sun]] |accessdate=March 5, 2012 |quote=An Abacus Data Internet survey of 1,000 respondents…}}</ref><ref>For example: {{cite news |url=http://www.theglobeandmail.com/news/politics/ontario-election/pollsters-did-better-but-still-missed-mark-in-ontario/article2194382/ |title=Pollsters did better – but still missed mark – in Ontario |newspaper=[[The Globe and Mail]] |author=Éric Grenier |date=Oct 7, 2011 |accessdate=March 8, 2012}}</ref>
+|title=Mulcair is NDP leadership front-runner, but B.C. members hold cards |date=February 21, 2012 |author=Barbara Yaffe |newspaper=[[Vancouver Sun]] |accessdate=March 5, 2012 |quote=An Abacus Data Internet survey of 1,000 respondents…}}</ref><ref>For example: {{cite news |url=https://www.theglobeandmail.com/news/politics/ontario-election/pollsters-did-better-but-still-missed-mark-in-ontario/article2194382/ |title=Pollsters did better – but still missed mark – in Ontario |newspaper=[[The Globe and Mail]] |author=Éric Grenier |date=October 7, 2011 |accessdate=March 8, 2012}}</ref>
-A particular focus is surveys about [[Generation Y|Millennials]].{{citation needed|reason=Website does not mention statistics of who is being evalutated|date=May 2016}}
+In 2013, Bruce Anderson joined Abacus Data as chairman, he stepped down at the end of 2022 and David Coletto has taken over as chairman.<ref>{{Cite web |last=Coletto |first=David |date=2022-12-13 |title=Changes at Abacus Data and spark*advocacy |url=https://abacusdata.ca/changes-at-abacus-data-and-sparkadvocacy/ |access-date=2023-05-28 |website=Abacus Data {{!}} Research + Insight |language=en-US}}</ref><ref>{{cite web|title=Bruce Anderson, Chairman, Abacus Data - GLOBE Series|url=http://2014.globeseries.com/portfolio/bruce-anderson-chairman-abacus-data/|accessdate=July 15, 2016}}</ref>
-In 2013, Bruce Anderson joined Abacus Data as Chairman.  Tim Powers of Summa Strategies is the firm's Managing Director
+During the [[COVID-19 pandemic in Canada|COVID-19 pandemic]], Abacus Data led the Faster Together initiative to conduct market research about [[vaccine hesitancy]] and to promote acceptance of [[COVID-19 vaccine]]s.<ref>{{Cite web |title=Home |url=https://fastertogether.ca/ |url-status=live |archive-url=https://web.archive.org/web/20230211160252/https://fastertogether.ca/ |archive-date=2023-02-11 |access-date=2023-02-12 |website=Faster Together |language=en}}</ref><ref>{{Cite web |last=Anderson |first=Bruce |date=2021-08-11 |title=Typical 'vaccine hesitant' person is a 42-year-old Ontario woman who votes Liberal: Abacus polling |url=https://www.macleans.ca/society/typical-vaccine-hesitant-person-is-a-42-year-old-ontario-woman-who-votes-liberal-abacus-polling/ |url-status=live |archive-url=https://archive.today/20210817021907/https://www.macleans.ca/society/typical-vaccine-hesitant-person-is-a-42-year-old-ontario-woman-who-votes-liberal-abacus-polling/ |archive-date=2021-08-17 |access-date=2023-02-12 |website=[[Maclean's]]}}</ref>
-The firm conducts most of its research online and has been recognized as one of the most thoughtful and innovative firms in the country.
 ==References==
-{{Reflist}}
+{{Reflist|30em}}
 ==External links==
+{{Portal|Companies}}
 * [http://www.abacusdata.ca Company website]
+* {{cite news |newspaper=[[The Hill Times]] |url=http://abacusdata.ca/wp-content/uploads/2010/10/hill-time-article-Oct.-4.pdf |author=Bea Vongdouangchanh |date=October 4, 2010 |title=Heard on the Hill: New polling firm to probe decision-makers… |accessdate=March 8, 2012}}
-* [http://abacusinsider.com Company blog]
+* {{cite web|url=http://davidakin.blogware.com/blog/_archives/2010/12/7/4698036.html |work=David Akin's On the Hill |title=New pollster Abacus makes a splash |date=December 7, 2010 |accessdate=March 8, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20111225063010/http://davidakin.blogware.com/blog/_archives/2010/12/7/4698036.html |archivedate=December 25, 2011 }}
-* {{cite news |newspaper=[[The Hill Times]] |url=http://abacusdata.ca/wp-content/uploads/2010/10/hill-time-article-Oct.-4.pdf |author=Bea Vongdouangchanh |format=pdf |date=October 4, 2010 |title=Heard on the Hill: New polling firm to probe decision-makers… |accessdate=March 8, 2012}}
+* {{cite web|url=http://www.seancopeland.me/2011/03/david-colleto-ceo-of-abacus-data.html |title=David Coletto CEO of Abacus Data – An Interview with a Market Research Expert |author=Sean Copeland |work=New Market Research |date=March 2011 |accessdate=March 8, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120517130438/http://www.seancopeland.me/2011/03/david-colleto-ceo-of-abacus-data.html |archivedate=May 17, 2012 }}
-* {{cite web |url=http://davidakin.blogware.com/blog/_archives/2010/12/7/4698036.html |work=David Akin's On the Hill |title=New pollster Abacus makes a splash |date=December 7, 2010 |accessdate=March 8, 2012}}
-* {{cite web |url=http://www.seancopeland.me/2011/03/david-colleto-ceo-of-abacus-data.html |title=David Coletto CEO of Abacus Data – An Interview with a Market Research Expert |author=Sean Copeland |work=New Market Research |date=March 2011 |accessdate=March 8, 2012}}
 {{DEFAULTSORT:Abacus}}
-[[Category:Public opinion research companies]]
+[[Category:Market research companies of Canada]]
-[[Category:Marketing research companies of Canada]]
 [[Category:Companies based in Ottawa]]