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{{Short description|Canadian polling and market research firm}}
{{Use mdy dates|date=February 2017}}
{{Use mdy dates|date=February 2017}}
{{Infobox Company
{{Infobox company
| name = Abacus Data
| name = Abacus Data
| logo = Logo_of_Abacus_data.png
| logo = AbacasData Logo Colour LG.png
| type = Private
| type = Private
| foundation = July 2010
| foundation = July 2010
| founder = David Coletto
| founder = David Coletto
| location_city = [[Ottawa]], [[Ontario]]
| location_city = [[Ottawa]], [[Ontario]]
| location_country = [[Canada]]
| location_country = [[Canada]]
| key_people = David Coletto (CEO) <br /> Bruce Anderson (Chair) <br /> Tim Powers (Managing Director)
| key_people = David Coletto (CEO) <br /> Ihor Korbabicz (President)
| industry = Public Opinion Research<br />Strategic Communications Advice <br />Human Resources and Organizational Research<br />Market Research <br /> Generational research <br /> Public affairs <br /> Charitable giving and philanthropy <br /> Non-profits and associations
| industry = Public Opinion Research<br />Strategic Communications Advice <br />Human Resources and Organizational Research<br />Market Research <br /> Generational research <br /> Public affairs <br /> Charitable giving and philanthropy <br /> Non-profits and associations
| homepage = [http://www.abacusdata.ca www.abacusdata.ca]
| homepage = [http://www.abacusdata.ca www.abacusdata.ca]
}}
}}


'''Abacus Data''' is a Canadian [[opinion poll|polling]] and [[market research]] firm based in [[Ottawa]], [[Ontario]]. It was founded in August 2010,<ref name="ucalgary">[http://abacusdata.ca/2010/08/13/duis-sit-amet-congue-orci/ Abacus Data Launches] {{webarchive |url=https://web.archive.org/web/20120126115825/http://abacusdata.ca/2010/08/13/duis-sit-amet-congue-orci/ |date=January 26, 2012 }}</ref> soon after its founder David Coletto graduated from the [[University of Calgary]] with a PhD in [[political science]].<ref>{{cite web |url=https://www.ucalgary.ca/news/utoday/june30-2011/pollster |title=Grad official pollster for Sun News |work=UToday |publisher=University of Calgary |date=June 30, 2011 |accessdate=March 8, 2012}}</ref>
'''Abacus Data''' is a Canadian [[opinion poll|polling]] and [[market research]] firm based in [[Ottawa]], [[Ontario]]. It was founded in August 2010,<ref name="ucalgary">[http://abacusdata.ca/2010/08/13/duis-sit-amet-congue-orci/ Abacus Data Launches] {{webarchive |url=https://web.archive.org/web/20120126115825/http://abacusdata.ca/2010/08/13/duis-sit-amet-congue-orci/ |date=January 26, 2012 }}</ref> soon after its founder and chairman David Coletto graduated from the [[University of Calgary]] with a PhD in [[political science]].<ref>{{cite web |url=https://www.ucalgary.ca/news/utoday/june30-2011/pollster |title=Grad official pollster for Sun News |work=UToday |publisher=University of Calgary |date=June 30, 2011 |accessdate=March 8, 2012}}</ref>


The company's surveys and political opinion polls are sometimes cited in Canadian news media, including ''[[The Globe and Mail]]'', the [[National Post]], the [[Toronto Star]], and [[Sun Media]] newspapers.<ref>For example: {{cite news |url=https://vancouversun.com/news/Mulcair+leadership+front+runner+members+hold+cards/6182285/story.html
The company's surveys and political opinion polls are sometimes cited in Canadian news media, including ''[[The Globe and Mail]]'', the [[National Post]], the [[Toronto Star]], and [[Sun Media]] newspapers.<ref>For example: {{cite news |url=https://vancouversun.com/news/Mulcair+leadership+front+runner+members+hold+cards/6182285/story.html
|title=Mulcair is NDP leadership front-runner, but B.C. members hold cards |date=February 21, 2012 |author=Barbara Yaffe |newspaper=[[Vancouver Sun]] |accessdate=March 5, 2012 |quote=An Abacus Data Internet survey of 1,000 respondents…}}</ref><ref>For example: {{cite news |url=https://www.theglobeandmail.com/news/politics/ontario-election/pollsters-did-better-but-still-missed-mark-in-ontario/article2194382/ |title=Pollsters did better – but still missed mark – in Ontario |newspaper=[[The Globe and Mail]] |author=Éric Grenier |date=October 7, 2011 |accessdate=March 8, 2012}}</ref>
|title=Mulcair is NDP leadership front-runner, but B.C. members hold cards |date=February 21, 2012 |author=Barbara Yaffe |newspaper=[[Vancouver Sun]] |accessdate=March 5, 2012 |quote=An Abacus Data Internet survey of 1,000 respondents…}}</ref><ref>For example: {{cite news |url=https://www.theglobeandmail.com/news/politics/ontario-election/pollsters-did-better-but-still-missed-mark-in-ontario/article2194382/ |title=Pollsters did better – but still missed mark – in Ontario |newspaper=[[The Globe and Mail]] |author=Éric Grenier |date=October 7, 2011 |accessdate=March 8, 2012}}</ref>


In 2013, Bruce Anderson joined Abacus Data as Chairman.<ref>{{cite web|title=Bruce Anderson, Chairman, Abacus Data - GLOBE Series|url=http://2014.globeseries.com/portfolio/bruce-anderson-chairman-abacus-data/|accessdate=July 15, 2016}}</ref> Tim Powers of Summa Strategies is the firm's Managing Director.
In 2013, Bruce Anderson joined Abacus Data as chairman, he stepped down at the end of 2022 and David Coletto has taken over as chairman.<ref>{{Cite web |last=Coletto |first=David |date=2022-12-13 |title=Changes at Abacus Data and spark*advocacy |url=https://abacusdata.ca/changes-at-abacus-data-and-sparkadvocacy/ |access-date=2023-05-28 |website=Abacus Data {{!}} Research + Insight |language=en-US}}</ref><ref>{{cite web|title=Bruce Anderson, Chairman, Abacus Data - GLOBE Series|url=http://2014.globeseries.com/portfolio/bruce-anderson-chairman-abacus-data/|accessdate=July 15, 2016}}</ref>

During the [[COVID-19 pandemic in Canada|COVID-19 pandemic]], Abacus Data led the Faster Together initiative to conduct market research about [[vaccine hesitancy]] and to promote acceptance of [[COVID-19 vaccine]]s.<ref>{{Cite web |title=Home |url=https://fastertogether.ca/ |url-status=live |archive-url=https://web.archive.org/web/20230211160252/https://fastertogether.ca/ |archive-date=2023-02-11 |access-date=2023-02-12 |website=Faster Together |language=en}}</ref><ref>{{Cite web |last=Anderson |first=Bruce |date=2021-08-11 |title=Typical 'vaccine hesitant' person is a 42-year-old Ontario woman who votes Liberal: Abacus polling |url=https://www.macleans.ca/society/typical-vaccine-hesitant-person-is-a-42-year-old-ontario-woman-who-votes-liberal-abacus-polling/ |url-status=live |archive-url=https://archive.today/20210817021907/https://www.macleans.ca/society/typical-vaccine-hesitant-person-is-a-42-year-old-ontario-woman-who-votes-liberal-abacus-polling/ |archive-date=2021-08-17 |access-date=2023-02-12 |website=[[Maclean's]]}}</ref>


==References==
==References==
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{{Portal|Companies}}
{{Portal|Companies}}
* [http://www.abacusdata.ca Company website]
* [http://www.abacusdata.ca Company website]
* {{cite news |newspaper=[[The Hill Times]] |url=http://abacusdata.ca/wp-content/uploads/2010/10/hill-time-article-Oct.-4.pdf |author=Bea Vongdouangchanh |date=October 4, 2010 |title=Heard on the Hill: New polling firm to probe decision-makers… |accessdate=March 8, 2012}}
* [http://abacusinsider.com Company blog]
* {{cite news |newspaper=[[The Hill Times]] |url=http://abacusdata.ca/wp-content/uploads/2010/10/hill-time-article-Oct.-4.pdf |author=Bea Vongdouangchanh |format=pdf |date=October 4, 2010 |title=Heard on the Hill: New polling firm to probe decision-makers… |accessdate=March 8, 2012}}
* {{cite web|url=http://davidakin.blogware.com/blog/_archives/2010/12/7/4698036.html |work=David Akin's On the Hill |title=New pollster Abacus makes a splash |date=December 7, 2010 |accessdate=March 8, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20111225063010/http://davidakin.blogware.com/blog/_archives/2010/12/7/4698036.html |archivedate=December 25, 2011 }}
* {{cite web|url=http://davidakin.blogware.com/blog/_archives/2010/12/7/4698036.html |work=David Akin's On the Hill |title=New pollster Abacus makes a splash |date=December 7, 2010 |accessdate=March 8, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20111225063010/http://davidakin.blogware.com/blog/_archives/2010/12/7/4698036.html |archivedate=December 25, 2011 }}
* {{cite web|url=http://www.seancopeland.me/2011/03/david-colleto-ceo-of-abacus-data.html |title=David Coletto CEO of Abacus Data – An Interview with a Market Research Expert |author=Sean Copeland |work=New Market Research |date=March 2011 |accessdate=March 8, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120517130438/http://www.seancopeland.me/2011/03/david-colleto-ceo-of-abacus-data.html |archivedate=May 17, 2012 }}
* {{cite web|url=http://www.seancopeland.me/2011/03/david-colleto-ceo-of-abacus-data.html |title=David Coletto CEO of Abacus Data – An Interview with a Market Research Expert |author=Sean Copeland |work=New Market Research |date=March 2011 |accessdate=March 8, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120517130438/http://www.seancopeland.me/2011/03/david-colleto-ceo-of-abacus-data.html |archivedate=May 17, 2012 }}


{{DEFAULTSORT:Abacus}}
{{DEFAULTSORT:Abacus}}
[[Category:Marketing research companies of Canada]]
[[Category:Market research companies of Canada]]
[[Category:Companies based in Ottawa]]
[[Category:Companies based in Ottawa]]



Latest revision as of 18:19, 19 February 2024

Abacus Data
Company typePrivate
IndustryPublic Opinion Research
Strategic Communications Advice
Human Resources and Organizational Research
Market Research
Generational research
Public affairs
Charitable giving and philanthropy
Non-profits and associations
FoundedJuly 2010
FounderDavid Coletto
Headquarters,
Key people
David Coletto (CEO)
Ihor Korbabicz (President)
Websitewww.abacusdata.ca

Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario. It was founded in August 2010,[1] soon after its founder and chairman David Coletto graduated from the University of Calgary with a PhD in political science.[2]

The company's surveys and political opinion polls are sometimes cited in Canadian news media, including The Globe and Mail, the National Post, the Toronto Star, and Sun Media newspapers.[3][4]

In 2013, Bruce Anderson joined Abacus Data as chairman, he stepped down at the end of 2022 and David Coletto has taken over as chairman.[5][6]

During the COVID-19 pandemic, Abacus Data led the Faster Together initiative to conduct market research about vaccine hesitancy and to promote acceptance of COVID-19 vaccines.[7][8]

References

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  1. ^ Abacus Data Launches Archived January 26, 2012, at the Wayback Machine
  2. ^ "Grad official pollster for Sun News". UToday. University of Calgary. June 30, 2011. Retrieved March 8, 2012.
  3. ^ For example: Barbara Yaffe (February 21, 2012). "Mulcair is NDP leadership front-runner, but B.C. members hold cards". Vancouver Sun. Retrieved March 5, 2012. An Abacus Data Internet survey of 1,000 respondents…
  4. ^ For example: Éric Grenier (October 7, 2011). "Pollsters did better – but still missed mark – in Ontario". The Globe and Mail. Retrieved March 8, 2012.
  5. ^ Coletto, David (December 13, 2022). "Changes at Abacus Data and spark*advocacy". Abacus Data | Research + Insight. Retrieved May 28, 2023.
  6. ^ "Bruce Anderson, Chairman, Abacus Data - GLOBE Series". Retrieved July 15, 2016.
  7. ^ "Home". Faster Together. Archived from the original on February 11, 2023. Retrieved February 12, 2023.
  8. ^ Anderson, Bruce (August 11, 2021). "Typical 'vaccine hesitant' person is a 42-year-old Ontario woman who votes Liberal: Abacus polling". Maclean's. Archived from the original on August 17, 2021. Retrieved February 12, 2023.
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