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{{Short description|Former multi-level marketing company}}{{Use dmy dates|date=April 2022}}

{{Infobox company
{{Infobox company
| name = Kleeneze
| name = Kleeneze
| logo =
| logo = Kleeneze Logo.png
| type =
| type =
| industry = [[Homeware]]
| industry = [[Homeware]]
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| num_employees_year =
| num_employees_year =
| parent = [[European Home Retail]] (1995-2007)<br>[[Findel plc]] (2007-2015)<br>JRJR Networks (2015-2018)<br>Ultimate Products (2018-present)
| parent = [[European Home Retail]] (1995-2007)<br>[[Findel plc]] (2007-2015)<br>JRJR Networks (2015-2018)<br>Ultimate Products (2018-present)
| website = {{URL|kleeneze.com}}
| website = {{URL|kleeneze.com}}
}}
}}
'''Kleeneze''' is a homeware company started in 1923, in [[Hanham]], [[Bristol]].


'''Kleeneze''' is a British homeware company operating throughout the [[United Kingdom]] providing everyday laundry and cleaning staples and appliances, to UK retailers.<ref>{{Cite web |title=Kleeneze |url=https://kleeneze.com/ |access-date=2024-02-09 |website=kleeneze.com}}</ref> Founded in 1923 in [[Hanham]], [[Bristol]], it is now owned by Manchester-based brands house Ultimate Products, as part of their wider portfolio of homeware brands.
⚫
The company's founder, Harry Crook, had emigrated to the [[United States]] with his family several years earlier, and whilst there joined [[Fuller Brush Company|Fuller Brush]] as a sales representative. He returned to Bristol several years later, and started a business making brushes which were sold [[door-to-door]] by salesmen.<ref>{{cite book |last1=Langdon |first1=Ken |title=The 100 Greatest Business Ideas of All Time |date=2004 |publisher=John Wiley & Sons |isbn=9781841126005 |page=55 |url=https://books.google.com/books?id=L9xzpY5K5AcC&q=Harry+Crook+brushes+door+to+door&pg=PA55}}</ref>


==History==
⚫
In 1995, Kleeneze was bought by [[European Home Retail]] (EHR). The company was bought by [[Findel plc|Findel PLC]] in 2007, after the collapse of EHR. In 2015, Findel sold Kleeneze to CVSL, an American holding company,<ref>{{cite web|title=Findel Completes £3.4m Kleeneze Disposal|url=http://www.insidermedia.com/insider/northwest/136311-findel-completes-34m-kleeneze-disposal/|publisher=Insider Media|access-date=16 January 2016}}</ref> as part of their MLM portfolio.


⚫
The company's founder, Harry Crook, emigrated to the [[United States]], and whilst there joined [[Fuller Brush Company|Fuller Brush]] as a sales representative. He returned to Bristol several years later, and started a business making brushes which were sold [[door-to-door]] by salesmen.<ref>{{cite book |last1=Langdon |first1=Ken |title=The 100 Greatest Business Ideas of All Time |date=2004 |publisher=John Wiley & Sons |isbn=9781841126005 |page=55 |url=https://books.google.com/books?id=L9xzpY5K5AcC&q=Harry+Crook+brushes+door+to+door&pg=PA55}}</ref>
⚫
The company remained at its original Hanham site for almost 80 years. In May 2004, the company relocated its headquarters and distribution centre to [[Warmley]]. In 2007, after the acquisition by Findel, it was announced that the company would move to [[Hyndburn]].<ref>[http://www.lancashiretelegraph.co.uk/search/display.var.1178565.0.kleeneze_sweeps_in_with_200_jobs.php Kleeneze sweeps in with 200 jobs] Lancashire Telegraph - 08 Feb 2007</ref><ref>{{cite web|title=Kleeneze to close Bristol factory|url=http://news.bbc.co.uk/1/hi/england/bristol/6338493.stm|publisher=BBC|access-date=16 January 2016}}</ref>


⚫
In 1995, Kleeneze was bought by [[European Home Retail]] (EHR). The company was bought by [[Findel plc|Findel PLC]] in 2007, after the collapse of EHR. In 2015, Findel sold Kleeneze to CVSL, an American holding company,<ref>{{cite web|title=Findel Completes £3.4m Kleeneze Disposal|date=25 March 2015 |url=http://www.insidermedia.com/insider/northwest/136311-findel-completes-34m-kleeneze-disposal/|publisher=Insider Media|access-date=16 January 2016}}</ref> as part of their MLM portfolio.
⚫
Kleeneze was a founder member of the UK's [[Direct Selling Association]] until 2017.<ref>{{cite web|title=Kleeneze Ltd |url=http://dsa.org.uk/companies/kleeneze_ltd |publisher=Direct Selling Association (U.K.) |access-date=24 April 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140425020959/http://dsa.org.uk/companies/kleeneze_ltd |archive-date=25 April 2014 }}</ref>


⚫
The company remained at its original Hanham site for almost 80 years. In May 2004, the company relocated its headquarters and distribution centre to [[Warmley]]. In 2007, after the acquisition by Findel, it was announced that the company would move to [[Hyndburn]].<ref>[http://www.lancashiretelegraph.co.uk/search/display.var.1178565.0.kleeneze_sweeps_in_with_200_jobs.php Kleeneze sweeps in with 200 jobs] Lancashire Telegraph - 08 Feb 2007</ref><ref>{{cite news|title=Kleeneze to close Bristol factory|date=7 February 2007 |url=http://news.bbc.co.uk/1/hi/england/bristol/6338493.stm|publisher=BBC|access-date=16 January 2016}}</ref>
⚫
In 2016, funding was obtained from [[Greater Manchester Combined Authority]] to set up a warehouse and distribution centre in [[Rochdale]].<ref>{{cite news|title=Investment boost for Kleeneze and Optimise Hiring|url=http://www.manchestereveningnews.co.uk/business/business-news/investment-boost-kleeneze-optimise-hiring-11824289|access-date=13 September 2016|work=Manchester Evening News|date=31 August 2016}}</ref>


⚫
In 2016, funding was obtained from [[Greater Manchester Combined Authority]] for Kleeneze to set up a warehouse and distribution centre in [[Rochdale]].<ref>{{cite news|title=Investment boost for Kleeneze and Optimise Hiring|url=http://www.manchestereveningnews.co.uk/business/business-news/investment-boost-kleeneze-optimise-hiring-11824289|access-date=13 September 2016|work=Manchester Evening News|date=31 August 2016}}</ref>
⚫
Kleeneze went into [[Administration (law)|administration]] under the firm [[FRP Advisory]] on 12 April 2018. According to the administrator, a period of rough trading and operational issues following its 2017 move to Heywood had caused the company to seek a buyer to save the company. At the time, the company reported 140 jobs and 5,000 distributors.<ref>{{cite news|title=Kleeneze retailer in administration|url=https://www.bbc.com/news/business-43746835|access-date=1 May 2018|work=BBC News|date=12 April 2018}}</ref>


⚫
Kleeneze was a founder member of the UK's [[Direct Selling Association]] until 2017.<ref>{{cite web |title=Kleeneze Ltd |url=http://dsa.org.uk/companies/kleeneze_ltd |url-status=dead |archive-url=https://web.archive.org/web/20140425020959/http://dsa.org.uk/companies/kleeneze_ltd |archive-date=25 April 2014 |access-date=24 April 2014 |publisher=Direct Selling Association (U.K.)}}</ref>
⚫
In 2018, the brand was purchased by Ultimate Products.<ref>{{Cite web|date=2018-06-26|title=Kleeneze Rights Sold By Charterfields To Ultimate Products|url=https://charterfields.com/charterfields-sells-rights-to-kleeneze-brand/|access-date=2020-12-11|website=Charterfields|language=en-GB}}</ref>

⚫
Kleeneze went into [[Administration (law)|administration]] under the firm [[FRP Advisory]] on 12 April 2018. This was due to a period of rough trading and operational issues following its 2017 move to Heywood which had caused the company to seek a buyer to save the business. At the time, the company reported 140 jobs and 5,000 distributors.<ref>{{cite news|title=Kleeneze retailer in administration|url=https://www.bbc.com/news/business-43746835|access-date=1 May 2018|work=BBC News|date=12 April 2018}}</ref>

⚫
In 2018, Kleeneze was purchased by Ultimate Products, a brand house for housewares and cleaning products. The brand continues to supply cleaning staples and household supplies. <ref>{{Cite web|date=2018-06-26|title=Kleeneze Rights Sold By Charterfields To Ultimate Products|url=https://charterfields.com/charterfields-sells-rights-to-kleeneze-brand/|access-date=2020-12-11|website=Charterfields|language=en-GB}}</ref> The brand was relaunched with a focus on floorcare and laundry products but through retail and online channels, after the previous door to door magazines sales mantra had failed to adapt to an increasing online demand from consumers.


==References==
==References==
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[[Category:Retail companies of the United Kingdom]]
[[Category:Retail companies of the United Kingdom]]
[[Category:Multi-level marketing companies]]
[[Category:Defunct multi-level marketing companies]]
[[Category:Retail companies established in 1923]]
[[Category:Retail companies established in 1923]]
[[Category:History of Bristol]]
[[Category:History of Bristol]]
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[[Category:1923 establishments in England]]
[[Category:1923 establishments in England]]
[[Category:Companies that have entered administration in the United Kingdom]]
[[Category:Companies that have entered administration in the United Kingdom]]
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[[Category:Marketing companies established in 1923]]
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[[Category:British companies established in 1923]]




{{UK-company-stub}}
{{UK-company-stub}}
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[[Category:Marketing companies established in 1923]]
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[[Category:British companies established in 1923]]

Latest revision as of 09:40, 20 February 2024

Kleeneze
IndustryHomeware
Founded1923; 101 years ago (1923) in Hanham, Bristol, England
FounderHarry Crook
ParentEuropean Home Retail (1995-2007)
Findel plc (2007-2015)
JRJR Networks (2015-2018)
Ultimate Products (2018-present)
Websitekleeneze.com

Kleeneze is a British homeware company operating throughout the United Kingdom providing everyday laundry and cleaning staples and appliances, to UK retailers.[1] Founded in 1923 in Hanham, Bristol, it is now owned by Manchester-based brands house Ultimate Products, as part of their wider portfolio of homeware brands.

History

[edit]

The company's founder, Harry Crook, emigrated to the United States, and whilst there joined Fuller Brush as a sales representative. He returned to Bristol several years later, and started a business making brushes which were sold door-to-door by salesmen.[2]

In 1995, Kleeneze was bought by European Home Retail (EHR). The company was bought by Findel PLC in 2007, after the collapse of EHR. In 2015, Findel sold Kleeneze to CVSL, an American holding company,[3] as part of their MLM portfolio.

The company remained at its original Hanham site for almost 80 years. In May 2004, the company relocated its headquarters and distribution centre to Warmley. In 2007, after the acquisition by Findel, it was announced that the company would move to Hyndburn.[4][5]

In 2016, funding was obtained from Greater Manchester Combined Authority for Kleeneze to set up a warehouse and distribution centre in Rochdale.[6]

Kleeneze was a founder member of the UK's Direct Selling Association until 2017.[7]

Kleeneze went into administration under the firm FRP Advisory on 12 April 2018. This was due to a period of rough trading and operational issues following its 2017 move to Heywood which had caused the company to seek a buyer to save the business. At the time, the company reported 140 jobs and 5,000 distributors.[8]

In 2018, Kleeneze was purchased by Ultimate Products, a brand house for housewares and cleaning products. The brand continues to supply cleaning staples and household supplies. [9] The brand was relaunched with a focus on floorcare and laundry products but through retail and online channels, after the previous door to door magazines sales mantra had failed to adapt to an increasing online demand from consumers.

References

[edit]
  1. ^ "Kleeneze". kleeneze.com. Retrieved 9 February 2024.
  2. ^ Langdon, Ken (2004). The 100 Greatest Business Ideas of All Time. John Wiley & Sons. p. 55. ISBN 9781841126005.
  3. ^ "Findel Completes £3.4m Kleeneze Disposal". Insider Media. 25 March 2015. Retrieved 16 January 2016.
  4. ^ Kleeneze sweeps in with 200 jobs Lancashire Telegraph - 08 Feb 2007
  5. ^ "Kleeneze to close Bristol factory". BBC. 7 February 2007. Retrieved 16 January 2016.
  6. ^ "Investment boost for Kleeneze and Optimise Hiring". Manchester Evening News. 31 August 2016. Retrieved 13 September 2016.
  7. ^ "Kleeneze Ltd". Direct Selling Association (U.K.). Archived from the original on 25 April 2014. Retrieved 24 April 2014.
  8. ^ "Kleeneze retailer in administration". BBC News. 12 April 2018. Retrieved 1 May 2018.
  9. ^ "Kleeneze Rights Sold By Charterfields To Ultimate Products". Charterfields. 26 June 2018. Retrieved 11 December 2020.
[edit]


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