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'''Richard Laermer''' (born September 16, 1961 in [[Queens]], New York) is the author of eight books and CEO of RLM Public Relations,<ref>{{cite web|url=http://www.rlmpr.com |title=RLM Public Relations |publisher=Rlmpr.com |date=October 5, 2010 |accessdate=January 21, 2012}}</ref> a [[Public relations|PR]] firm he founded in 1991. He lived in New York, [[Connecticut]], and [[La Quinta, California]].
'''Richard Laermer''' (born September 16, 1961, in [[Queens]], New York) is the author of eight books and CEO of RLM Public Relations,<ref>{{cite web|url=http://www.rlmpr.com |title=RLM Public Relations |publisher=Rlmpr.com |date=October 5, 2010 |accessdate=January 21, 2012}}</ref> a [[Public relations|PR]] firm he founded in January 1991. He has lived in [[New York City]], [[Connecticut]], and [[La Quinta, California]].


Laermer's book ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[marketing effectiveness]], [[marketing strategy]], [[consumerism]], advertising and "[[no comment]]." Laermer's ''Native's Guide to New York'' was called a "top three NYC guide" by the ''[[Guardian newspaper|Guardian]]''.<ref>"[https://www.theguardian.com/travel/2005/jan/30/observerescapesection4 The guide to the guides" (Guardian)]</ref>
Laermer's book, ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[public relations]],<ref>{{Cite news |last=Barnett |first=Chris |date=January 22, 2001 |title=Analysis: Profile-PR Man Presses Everyone's Buttons |url=https://www.prweek.com/article/1238552/analysis-profile-pr-man-presses-everyone-s-buttons-though-accused-attaining-press-clients-richard-laermer-achieves-pr-s-highest-goal-he-s-ignored |access-date=February 2, 2024 |work=PR Week}}</ref> [[marketing effectiveness]], [[marketing strategy]], [[consumerism]],<ref>{{Cite news |last=Wood |first=Daniel B. |date=November 22, 2011 |title=Fewer plan to shop on Black Friday 2011, survey finds. What do they know? |url=https://www.csmonitor.com/USA/2011/1122/Fewer-plan-to-shop-on-Black-Friday-2011-survey-finds.-What-do-they-know |access-date=February 2, 2024 |work=Christian Science Monitor}}</ref> political strategy,<ref>{{Cite news |last=Fung |first=Katherine |date=December 14, 2023 |title=Hunter Biden Investigation May Backfire on Republicans |url=https://www.newsweek.com/hunter-biden-investigation-could-backfire-republicans-1852219 |access-date=February 3, 2024 |work=Newsweek}}</ref> [[advertising]] and "[[no comment]]."


Laermer's ''Native's Guide to New York'' was listed as a "top three NYC travel guide" by [[The Guardian]] in 2005.<ref>{{Cite news |last=Harris |first=Paul |date=January 30, 2005 |title=The guide to the guides |url=https://www.theguardian.com/travel/2005/jan/30/observerescapesection4 |access-date=February 3, 2024 |work=The Guardian}}</ref>
⚫
In 2007, Laermer was inducted into the ''PR News'' Hall of Fame.<ref>{{cite web|url=http://www.prnewsonline.com/Assets/File/awards/prpeople_AllStars07.pdf |title='&#39;PR News'&#39; Hall of Fame |format=PDF |accessdate=January 21, 2012}}</ref>

⚫
On November 8, 2007, Laermer was inducted into the ''PR News'' Hall of Fame.<ref>{{cite web|url=http://www.prnewsonline.com/Assets/File/awards/prpeople_AllStars07.pdf |title="PR News" Hall of Fame |accessdate=January 21, 2012}}</ref>


== Bibliography ==
== Bibliography ==
* 2011: Trendspotting for the Next Decade (2008; [[McGraw-Hill]])
* [https://www.amazon.com/2011-Trendspotting-Decade-Richard-Laermer/dp/B003D7JTM2 2011: Trendspotting for the Next Decade] (2008; [[McGraw-Hill]])
* Punk Marketing: Get Off Your Ass and Join the Revolution, co-authored with [[Mark Simmons (author)]] (2007; [[HarperCollins]]) (2009)
* [https://www.amazon.com/Punk-Marketing-Your-Join-Revolution/dp/0061151114 Punk Marketing: Get Off Your Ass and Join the Revolution], co-authored with Mark Simmons (author) (2007; [[HarperCollins]]) (2009)
* Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; [[Bloomberg Press]]) (2004)
* [https://www.amazon.com/Full-Frontal-PR-Building-Business/dp/1576601811 Full Frontal PR: Building Buzz About Your Business, Your Product, or You] (2003; [[Bloomberg Press]]) (2004)
* Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like (2002; [[W. W. Norton & Company]]) (2001) (2000) (1999) (1998)
* [https://www.amazon.com/Natives-Guide-New-York-Her/dp/0393322882 Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like] (2002; [[W. W. Norton & Company]]) (2001) (2000) (1999) (1998)
* Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; [[Perigee Books|Perigee Trade]])
* [https://www.amazon.com/Trendspotting-Think-Forward-Ahead-Future/dp/0399527494 Trendspotting: Think Forward, Get Ahead, Cash in on the Future] (2002; [[Perigee Books|Perigee Trade]])
* Get on with It: The Gay and Lesbian Guide to Getting Online (1997; [[Crown Publishing Group|Broadway Books]])
* [https://www.amazon.com/Get-Lesbian-Guide-Getting-Online/dp/0553069349 Get on with It: The Gay and Lesbian Guide to Getting Online] (1997; [[Crown Publishing Group|Broadway Books]])
* Gay and Lesbian Guide to New York City (1994; [[Plume (publishing)|Plume]])
* [https://www.amazon.com/Gay-Lesbian-Guide-York-City/dp/0452270227 Gay and Lesbian Guide to New York City] (1994; [[Plume (publishing)|Plume]])
* Bargain Hunting in Greater New York (1990; [[Crown Publishing Group|Prima Lifestyles]])
* [https://www.amazon.com/Including-Boroughs-Suburban-Discount-Connecticut/dp/1559580305 Bargain Hunting in Greater New York] (1990; [[Crown Publishing Group|Prima Lifestyles]])


== References ==
== References ==
{{Reflist}}
{{reflist|colwidth=30em}}
*

== External links ==
* [http://www.RLMpr.com/ RLM Public Relations]
* [http://badpitch.blogspot.com/ Bad Pitch Blog]
* [http://laermer.com/ 2011: Trendspotting for the Next Decade]
* [http://www.fullfrontalpr.com/ ''Full Frontal PR'']
* [https://web.archive.org/web/20101020051929/http://www.punkmarketing.com/ ''Punk Marketing'']

===Articles by Laermer===
* [http://www.huffingtonpost.com/richard-laermer ''Huffington Post'' Author Page]
* [https://www.nytimes.com/2007/07/31/business/31flier.html "In Planned Layovers, Delight in Discovering America" (New York Times)]

===Articles about Laermer===
* [https://www.nytimes.com/2009/06/26/travel/escapes/26Greener.html?hpw "When the Grass Is Not Greener" (New York Times)]

===Reviews of Books by Laermer===
'''2011: Trendspotting for the Next Decade'''
* [https://web.archive.org/web/20110708134853/http://www.channelprosmb.com/article/2406/How-to-Spot-Trends-in-the-Next-Decade/ Channelpro]
* [http://adage.com/bookstore/post?article_id=130020 Advertising Age]
* [http://www.markramseymedia.com/2008/6/radio-trendspotting-an-interview-with-marketing-guru-richard-laermer/ Mark Ramsey Media]

'''Full Frontal PR'''
* [http://docs.newsbank.com/g/GooglePM/CSTB/lib00224,0F953DA621F5031C.html Chicago Sun-Times]
* [http://www.prweekus.com/pages/login.aspx?returl=/book-review-full-frontal-pr-knows-how-to-build-buzz/article/47365/&pagetypeid=28&articleid=47365&accesslevel=2&expireddays=0&accessAndPrice=0 PRWeek]
* [http://marketingmonster.wordpress.com/2006/04/11/book-review-full-frontal-pr/ Marketing Monster]


{{Authority control}}
'''Punk Marketing'''
* [http://goliath.ecnext.com/premium/0199/0199-6484603.html Advertising Age]


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Latest revision as of 23:18, 28 February 2024

Richard Laermer (born September 16, 1961, in Queens, New York) is the author of eight books and CEO of RLM Public Relations,[1] a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.

Laermer's book, Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations,[2] marketing effectiveness, marketing strategy, consumerism,[3] political strategy,[4] advertising and "no comment."

Laermer's Native's Guide to New York was listed as a "top three NYC travel guide" by The Guardian in 2005.[5]

On November 8, 2007, Laermer was inducted into the PR News Hall of Fame.[6]

Bibliography

[edit]

References

[edit]
  1. ^ "RLM Public Relations". Rlmpr.com. October 5, 2010. Retrieved January 21, 2012.
  2. ^ Barnett, Chris (January 22, 2001). "Analysis: Profile-PR Man Presses Everyone's Buttons". PR Week. Retrieved February 2, 2024.
  3. ^ Wood, Daniel B. (November 22, 2011). "Fewer plan to shop on Black Friday 2011, survey finds. What do they know?". Christian Science Monitor. Retrieved February 2, 2024.
  4. ^ Fung, Katherine (December 14, 2023). "Hunter Biden Investigation May Backfire on Republicans". Newsweek. Retrieved February 3, 2024.
  5. ^ Harris, Paul (January 30, 2005). "The guide to the guides". The Guardian. Retrieved February 3, 2024.
  6. ^ ""PR News" Hall of Fame" (PDF). Retrieved January 21, 2012.
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