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'''Richard Laermer''' (born September 16, 1961, in [[Queens]], New York) is the author of eight books and CEO of RLM Public Relations,<ref>{{cite web|url=http://www.rlmpr.com |title=RLM Public Relations |publisher=Rlmpr.com |date=October 5, 2010 |accessdate=January 21, 2012}}</ref> a [[Public relations|PR]] firm he founded in January 1991. He has lived in [[New York City]], [[Connecticut]], and [[La Quinta, California]].


Laermer's book, ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[public relations]],<ref>{{Cite news |last=Barnett |first=Chris |date=January 22, 2001 |title=Analysis: Profile-PR Man Presses Everyone's Buttons |url=https://www.prweek.com/article/1238552/analysis-profile-pr-man-presses-everyone-s-buttons-though-accused-attaining-press-clients-richard-laermer-achieves-pr-s-highest-goal-he-s-ignored |access-date=February 2, 2024 |work=PR Week}}</ref> [[marketing effectiveness]], [[marketing strategy]], [[consumerism]],<ref>{{Cite news |last=Wood |first=Daniel B. |date=November 22, 2011 |title=Fewer plan to shop on Black Friday 2011, survey finds. What do they know? |url=https://www.csmonitor.com/USA/2011/1122/Fewer-plan-to-shop-on-Black-Friday-2011-survey-finds.-What-do-they-know |access-date=February 2, 2024 |work=Christian Science Monitor}}</ref> political strategy,<ref>{{Cite news |last=Fung |first=Katherine |date=December 14, 2023 |title=Hunter Biden Investigation May Backfire on Republicans |url=https://www.newsweek.com/hunter-biden-investigation-could-backfire-republicans-1852219 |access-date=February 3, 2024 |work=Newsweek}}</ref> [[advertising]] and "[[no comment]]."
'''Richard Laermer'''


Laermer's ''Native's Guide to New York'' was listed as a "top three NYC travel guide" by [[The Guardian]] in 2005.<ref>{{Cite news |last=Harris |first=Paul |date=January 30, 2005 |title=The guide to the guides |url=https://www.theguardian.com/travel/2005/jan/30/observerescapesection4 |access-date=February 3, 2024 |work=The Guardian}}</ref>
Richard Laermer (born September 16, 1961 in [[Queens, New York]]) is an author and CEO of RLM Public Relations, a firm he founded in 1991. Laermer's book ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[marketing effectiveness]], [[marketing strategy]], [[consumerism]], [[advertising]] and "[[no comment]]."


On November 8, 2007, Laermer was inducted into the ''PR News'' Hall of Fame.<ref>{{cite web|url=http://www.prnewsonline.com/Assets/File/awards/prpeople_AllStars07.pdf |title="PR News" Hall of Fame |accessdate=January 21, 2012}}</ref>
== Background ==
Prior to founding RLM Public Relations, Laermer was a freelance reporter. He authored articles for the Washington Post, New York Times, New York Daily News, Reuters, USA Today, New York magazine, Saturday Review, NY Observer, Us Magazine, New York Observer, Interview, Crain’s NY, New York Post, Chief Executive, Soho Weekly News, and Editor & Publisher.
<br /><br />
Laermer also served as the director of public affairs for [[Columbia Business School]] from YEAR to YEAR.


== Media ==
== Bibliography ==
⚫
* [https://www.amazon.com/2011-Trendspotting-Decade-Richard-Laermer/dp/B003D7JTM2 2011: Trendspotting for the Next Decade] (2008; [[McGraw-Hill]])
Laermer is frequently quoted<ref>"[http://www.csmonitor.com/USA/Society/2010/0610/Gulf-oil-spill-Haiti-Darfur-Hollywood-stars-rush-to-do-their-bit Gulf oil spill, Haiti, Darfur: Hollywood stars rush to do their bit]"</ref> on topics related to [[business]], [[image]], and [[communications]].
⚫
* [https://www.amazon.com/Punk-Marketing-Your-Join-Revolution/dp/0061151114 Punk Marketing: Get Off Your Ass and Join the Revolution], co-authored with Mark Simmons (author) (2007; [[HarperCollins]]) (2009)

⚫
* [https://www.amazon.com/Full-Frontal-PR-Building-Business/dp/1576601811 Full Frontal PR: Building Buzz About Your Business, Your Product, or You] (2003; [[Bloomberg Press]]) (2004)
== Blog ==
⚫
* [https://www.amazon.com/Natives-Guide-New-York-Her/dp/0393322882 Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like] (2002; [[W. W. Norton & Company]]) (2001) (2000) (1999) (1998)
Laermer co-authors the [http://badpitch.blogspot.com/ Bad Pitch Blog]. In 2007, the Bad Pitch Blog won an Award of Commendation in the Blog category from the [[Public Relations Society of America]]. Bad Pitch Blog is ranked #359 in the Ad Age Power150<ref>[[Ad Age]] [http://adage.com/power150/index.php?kwd=bad+pitch+blog&x=0&y=0 Power150]</ref>.
⚫
* [https://www.amazon.com/Trendspotting-Think-Forward-Ahead-Future/dp/0399527494 Trendspotting: Think Forward, Get Ahead, Cash in on the Future] (2002; [[Perigee Books|Perigee Trade]])

⚫
* [https://www.amazon.com/Get-Lesbian-Guide-Getting-Online/dp/0553069349 Get on with It: The Gay and Lesbian Guide to Getting Online] (1997; [[Crown Publishing Group|Broadway Books]])
== Bibliography ==
⚫
* [https://www.amazon.com/Gay-Lesbian-Guide-York-City/dp/0452270227 Gay and Lesbian Guide to New York City] (1994; [[Plume (publishing)|Plume]])
⚫
* 2011: Trendspotting for the Next Decade (2008; [[McGraw-Hill]])
⚫
* [https://www.amazon.com/Including-Boroughs-Suburban-Discount-Connecticut/dp/1559580305 Bargain Hunting in Greater New York] (1990; [[Crown Publishing Group|Prima Lifestyles]])
⚫
* Punk Marketing: Get Off Your Ass and Join the Revolution (2007; [[HarperCollins]]) (2009)
⚫
* Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; [[Bloomberg Press]]) (2004)
⚫
* Native's Guide to New York: Advice With Attitude for People Who Live Here--And Visitors We Like (2002; [[W. W. Norton & Company]]) (2001) (2000) (1999) (1998)
⚫
* Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; [[Perigee_Books|Perigee Trade]])
⚫
* Get on with It: The Gay and Lesbian Guide to Getting Online (1997; [[Crown_Publishing_Group|Broadway Books]])
⚫
* Gay and Lesbian Guide to New York City (1994; [[Plume (publishing)|Plume]])
⚫
* Bargain Hunting in Greater New York (1990; [[Crown Publishing Group|Prima Lifestyles]])

== Television ==
In 2005, Laermer co-hosted "Taking Care of Business," a series produced by [[Granada Productions]] that aired on [[TLC (TV channel)|TLC]]. In it, five business experts provided advice to struggling small businesses. The series premiered on October 16, 2005 and aired for 13 weeks.


== References ==
== References ==
<!--- See http://en.wikipedia.org/wiki/Wikipedia:Footnotes on how to create references using <ref></ref> tags which will then appear here automatically -->
{{Reflist}}
{{Reflist}}
*


{{Authority control}}
== External links ==
* [http://www.RLMpr.com/ RLM Public Relations]
* [http://badpitch.blogspot.com/ Bad Pitch Blog]
* [http://www.fullfrontalpr.com/ ''Full Frontal PR'']
* [http://www.punkmarketing.com/ ''Punk Marketing'']

===Articles by Laermer===
* [http://www.huffingtonpost.com/richard-laermer ''Huffington Post'' Author Page]

===Articles about Laermer===


{{DEFAULTSORT:Laermer, Richard}}
<!--- Categories --->
[[Category:Articles created via the Article Wizard]]
[[Category:Living people]]
[[Category:American non-fiction writers]]
[[Category:American chief executives]]
[[Category:1961 births]]
[[Category:People from La Quinta, California]]

Latest revision as of 23:18, 28 February 2024

Richard Laermer (born September 16, 1961, in Queens, New York) is the author of eight books and CEO of RLM Public Relations,[1] a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.

Laermer's book, Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations,[2] marketing effectiveness, marketing strategy, consumerism,[3] political strategy,[4] advertising and "no comment."

Laermer's Native's Guide to New York was listed as a "top three NYC travel guide" by The Guardian in 2005.[5]

On November 8, 2007, Laermer was inducted into the PR News Hall of Fame.[6]

Bibliography

[edit]

References

[edit]
  1. ^ "RLM Public Relations". Rlmpr.com. October 5, 2010. Retrieved January 21, 2012.
  2. ^ Barnett, Chris (January 22, 2001). "Analysis: Profile-PR Man Presses Everyone's Buttons". PR Week. Retrieved February 2, 2024.
  3. ^ Wood, Daniel B. (November 22, 2011). "Fewer plan to shop on Black Friday 2011, survey finds. What do they know?". Christian Science Monitor. Retrieved February 2, 2024.
  4. ^ Fung, Katherine (December 14, 2023). "Hunter Biden Investigation May Backfire on Republicans". Newsweek. Retrieved February 3, 2024.
  5. ^ Harris, Paul (January 30, 2005). "The guide to the guides". The Guardian. Retrieved February 3, 2024.
  6. ^ ""PR News" Hall of Fame" (PDF). Retrieved January 21, 2012.
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