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'''Richard Laermer''' (born September 16, 1961, in [[Queens]], New York) is the author of eight books and CEO of RLM Public Relations,<ref>{{cite web|url=http://www.rlmpr.com |title=RLM Public Relations |publisher=Rlmpr.com |date=October 5, 2010 |accessdate=January 21, 2012}}</ref> a [[Public relations|PR]] firm he founded in January 1991. He has lived in [[New York City]], [[Connecticut]], and [[La Quinta, California]]. |
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Laermer's book, ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[public relations]],<ref>{{Cite news |last=Barnett |first=Chris |date=January 22, 2001 |title=Analysis: Profile-PR Man Presses Everyone's Buttons |url=https://www.prweek.com/article/1238552/analysis-profile-pr-man-presses-everyone-s-buttons-though-accused-attaining-press-clients-richard-laermer-achieves-pr-s-highest-goal-he-s-ignored |access-date=February 2, 2024 |work=PR Week}}</ref> [[marketing effectiveness]], [[marketing strategy]], [[consumerism]],<ref>{{Cite news |last=Wood |first=Daniel B. |date=November 22, 2011 |title=Fewer plan to shop on Black Friday 2011, survey finds. What do they know? |url=https://www.csmonitor.com/USA/2011/1122/Fewer-plan-to-shop-on-Black-Friday-2011-survey-finds.-What-do-they-know |access-date=February 2, 2024 |work=Christian Science Monitor}}</ref> political strategy,<ref>{{Cite news |last=Fung |first=Katherine |date=December 14, 2023 |title=Hunter Biden Investigation May Backfire on Republicans |url=https://www.newsweek.com/hunter-biden-investigation-could-backfire-republicans-1852219 |access-date=February 3, 2024 |work=Newsweek}}</ref> [[advertising]] and "[[no comment]]." |
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'''Richard Laermer''' |
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Laermer's ''Native's Guide to New York'' was listed as a "top three NYC travel guide" by [[The Guardian]] in 2005.<ref>{{Cite news |last=Harris |first=Paul |date=January 30, 2005 |title=The guide to the guides |url=https://www.theguardian.com/travel/2005/jan/30/observerescapesection4 |access-date=February 3, 2024 |work=The Guardian}}</ref> |
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Richard Laermer (born September 16, 1961 in [[Queens, New York]]) is an author and CEO of RLM Public Relations <ref>[http://www.rlmpr.com RLM Public Relations]</ref>, a firm he founded in 1991. Laermer's book ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[marketing effectiveness]], [[marketing strategy]], [[consumerism]], [[advertising]] and "[[no comment]]." Laermer's ''Native's Guide to New York'' was called a "top three NYC guide" by the ''[[Guardian newspaper|Guardian]]''<ref>"[http://www.guardian.co.uk/travel/2005/jan/30/observerescapesection4 The guide to the guides]"</ref>. |
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On November 8, 2007, Laermer was inducted into the ''PR News'' Hall of Fame.<ref>{{cite web|url=http://www.prnewsonline.com/Assets/File/awards/prpeople_AllStars07.pdf |title="PR News" Hall of Fame |accessdate=January 21, 2012}}</ref> |
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== Background == |
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Laermer graduated from [[Pace University]] in 1983. |
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Prior to founding RLM Public Relations, Laermer was a freelance reporter. He authored articles for the Washington Post, New York Times, New York Daily News, Reuters, USA Today, New York magazine, Saturday Review, NY Observer, Us Magazine, New York Observer, Interview, Crain’s NY, New York Post, Chief Executive, Soho Weekly News, and Editor & Publisher. |
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Laermer also served as the director of public affairs for [[Columbia Business School]] from 1989 to 1991. |
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== Bibliography == |
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Laermer is frequently quoted<ref>"[http://www.csmonitor.com/USA/Society/2010/0610/Gulf-oil-spill-Haiti-Darfur-Hollywood-stars-rush-to-do-their-bit Gulf oil spill, Haiti, Darfur: Hollywood stars rush to do their bit]"</ref> <ref>"[http://www.msnbc.msn.com/id/37220291/deck/news.mobile.msn.com/m/videos/ BP, Toyota flunk damage control]"</ref> <ref>"[http://www.forbes.com/2010/04/13/reality-tv-celebrity-fame-forbes-woman-entrepreneurs-business_3.html Reality TV Stars Turned Entrepreneurs]"</ref> <ref>"[http://www.nytimes.com/2009/12/24/fashion/24xmas.html?_r=1&scp=1&sq=laermer&st=cse Saying No, No, No to the Ho-Ho-Ho]"</ref> <ref>"[http://www.stcsig.org/mgt/docs/WhyWontWeReadtheManual.pdf Why Won't We Read the Manual?]"</ref> on topics related to [[business]], [[image]], and [[communications]]. |
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== Blog == |
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Laermer co-authors the [http://badpitch.blogspot.com/ Bad Pitch Blog]. In 2007, the Bad Pitch Blog won an Award of Commendation in the Blog category from the [[Public Relations Society of America]]. Bad Pitch Blog is ranked #359 in the Ad Age Power150<ref>[[Ad Age]] [http://adage.com/power150/index.php?kwd=bad+pitch+blog&x=0&y=0 Power150]</ref>. |
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== Bibliography == |
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== Television == |
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In 2005, Laermer co-hosted "Taking Care of Business," a series produced by [[Granada Productions]] that aired on [[TLC (TV channel)|TLC]]. In it, five business experts provided advice to struggling small businesses. The series premiered on October 16, 2005 and aired for 13 weeks. |
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== References == |
== References == |
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== External links == |
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* [http://www.RLMpr.com/ RLM Public Relations] |
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* [http://badpitch.blogspot.com/ Bad Pitch Blog] |
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* [http://www.fullfrontalpr.com/ ''Full Frontal PR''] |
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* [http://www.punkmarketing.com/ ''Punk Marketing''] |
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===Articles by Laermer=== |
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* [http://www.huffingtonpost.com/richard-laermer ''Huffington Post'' Author Page] |
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===Articles about Laermer=== |
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* [http://www.nytimes.com/2007/07/31/business/31flier.html "In Planned Layovers, Delight in Discovering America" (New York Times)] |
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[[Category:People from La Quinta, California]] |
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Latest revision as of 23:18, 28 February 2024
 | A major contributor to this article appears to have a close connection with its subject. (October 2016) |
Richard Laermer (born September 16, 1961, in Queens, New York) is the author of eight books and CEO of RLM Public Relations,[1] a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.
Laermer's book, Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations,[2] marketing effectiveness, marketing strategy, consumerism,[3] political strategy,[4] advertising and "no comment."
Laermer's Native's Guide to New York was listed as a "top three NYC travel guide" by The Guardian in 2005.[5]
On November 8, 2007, Laermer was inducted into the PR News Hall of Fame.[6]
Bibliography
[edit]- 2011: Trendspotting for the Next Decade (2008; McGraw-Hill)
- Punk Marketing: Get Off Your Ass and Join the Revolution, co-authored with Mark Simmons (author) (2007; HarperCollins) (2009)
- Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; Bloomberg Press) (2004)
- Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like (2002; W. W. Norton & Company) (2001) (2000) (1999) (1998)
- Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; Perigee Trade)
- Get on with It: The Gay and Lesbian Guide to Getting Online (1997; Broadway Books)
- Gay and Lesbian Guide to New York City (1994; Plume)
- Bargain Hunting in Greater New York (1990; Prima Lifestyles)
References
[edit]- ^ "RLM Public Relations". Rlmpr.com. October 5, 2010. Retrieved January 21, 2012.
- ^ Barnett, Chris (January 22, 2001). "Analysis: Profile-PR Man Presses Everyone's Buttons". PR Week. Retrieved February 2, 2024.
- ^ Wood, Daniel B. (November 22, 2011). "Fewer plan to shop on Black Friday 2011, survey finds. What do they know?". Christian Science Monitor. Retrieved February 2, 2024.
- ^ Fung, Katherine (December 14, 2023). "Hunter Biden Investigation May Backfire on Republicans". Newsweek. Retrieved February 3, 2024.
- ^ Harris, Paul (January 30, 2005). "The guide to the guides". The Guardian. Retrieved February 3, 2024.
- ^ ""PR News" Hall of Fame" (PDF). Retrieved January 21, 2012.
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