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'''Richard Laermer''' (born September 16, 1961, in [[Queens]], New York) is the author of eight books and CEO of RLM Public Relations,<ref>{{cite web|url=http://www.rlmpr.com |title=RLM Public Relations |publisher=Rlmpr.com |date=October 5, 2010 |accessdate=January 21, 2012}}</ref> a [[Public relations|PR]] firm he founded in January 1991. He has lived in [[New York City]], [[Connecticut]], and [[La Quinta, California]].


Laermer's book, ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[public relations]],<ref>{{Cite news |last=Barnett |first=Chris |date=January 22, 2001 |title=Analysis: Profile-PR Man Presses Everyone's Buttons |url=https://www.prweek.com/article/1238552/analysis-profile-pr-man-presses-everyone-s-buttons-though-accused-attaining-press-clients-richard-laermer-achieves-pr-s-highest-goal-he-s-ignored |access-date=February 2, 2024 |work=PR Week}}</ref> [[marketing effectiveness]], [[marketing strategy]], [[consumerism]],<ref>{{Cite news |last=Wood |first=Daniel B. |date=November 22, 2011 |title=Fewer plan to shop on Black Friday 2011, survey finds. What do they know? |url=https://www.csmonitor.com/USA/2011/1122/Fewer-plan-to-shop-on-Black-Friday-2011-survey-finds.-What-do-they-know |access-date=February 2, 2024 |work=Christian Science Monitor}}</ref> political strategy,<ref>{{Cite news |last=Fung |first=Katherine |date=December 14, 2023 |title=Hunter Biden Investigation May Backfire on Republicans |url=https://www.newsweek.com/hunter-biden-investigation-could-backfire-republicans-1852219 |access-date=February 3, 2024 |work=Newsweek}}</ref> [[advertising]] and "[[no comment]]."
'''Richard Laermer'''


Laermer's ''Native's Guide to New York'' was listed as a "top three NYC travel guide" by [[The Guardian]] in 2005.<ref>{{Cite news |last=Harris |first=Paul |date=January 30, 2005 |title=The guide to the guides |url=https://www.theguardian.com/travel/2005/jan/30/observerescapesection4 |access-date=February 3, 2024 |work=The Guardian}}</ref>
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Richard Laermer (born September 16, 1961 in [[Queens, New York]]) is the author of eight books and CEO of RLM Public Relations <ref>[http://www.rlmpr.com RLM Public Relations]</ref>, a [[Public relations|PR]] firm he founded in 1991. He lives in [[New York]], [[Connecticut]], and [[La Quinta, California]].
<br /><br />
Laermer's book ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[marketing effectiveness]], [[marketing strategy]], [[consumerism]], [[advertising]] and "[[no comment]]." Laermer's ''Native's Guide to New York'' was called a "top three NYC guide" by the ''[[Guardian newspaper|Guardian]]''<ref>"[http://www.guardian.co.uk/travel/2005/jan/30/observerescapesection4 The guide to the guides"]</ref>.
<br /><br />
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In 2007, Laermer was inducted into the ''PR News'' Hall of Fame<ref>[http://www.prnewsonline.com/Assets/File/awards/prpeople_AllStars07.pdf ''PR News'' Hall of Fame]</ref>.


⚫
On November 8, 2007, Laermer was inducted into the ''PR News'' Hall of Fame.<ref>{{cite web|url=http://www.prnewsonline.com/Assets/File/awards/prpeople_AllStars07.pdf |title="PR News" Hall of Fame |accessdate=January 21, 2012}}</ref>
== Background ==
Laermer graduated from [[Pace University]] in 1983.
<br /><br />
Prior to founding RLM Public Relations, Laermer was a freelance reporter. He authored articles for the [[Washington Post]], [[New York Times]], [[New York Daily News]], [[Reuters]], [[USA Today]], [[New York magazine]], [[Saturday Review]], [[New York Observer|New York Observer]], [[Us Magazine]], [[Interview (magazine)|Interview]], [[New York Post]], [[Chief Executive (magazine)|Chief Executive]], and [[Editor & Publisher]].
<br /><br />
Laermer also served as the director of public affairs for [[Columbia Business School]] from 1989 to 1991.


== Media ==
== Bibliography ==
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* [https://www.amazon.com/2011-Trendspotting-Decade-Richard-Laermer/dp/B003D7JTM2 2011: Trendspotting for the Next Decade] (2008; [[McGraw-Hill]])
Laermer is frequently quoted<ref>"[http://www.csmonitor.com/USA/Society/2010/0610/Gulf-oil-spill-Haiti-Darfur-Hollywood-stars-rush-to-do-their-bit Gulf oil spill, Haiti, Darfur: Hollywood stars rush to do their bit" (Christian Science Monitor)]</ref> <ref>"[http://www.msnbc.msn.com/id/37220291/deck/news.mobile.msn.com/m/videos/ BP, Toyota flunk damage control" (MSNBC)]</ref> <ref>"[http://www.forbes.com/2010/04/13/reality-tv-celebrity-fame-forbes-woman-entrepreneurs-business_3.html Reality TV Stars Turned Entrepreneurs" (Forbes)]</ref> <ref>"[http://www.nytimes.com/2009/12/24/fashion/24xmas.html?_r=1&scp=1&sq=laermer&st=cse Saying No, No, No to the Ho-Ho-Ho" (New York Times)]</ref> <ref>"[http://www.stcsig.org/mgt/docs/WhyWontWeReadtheManual.pdf Why Won't We Read the Manual?" (Washington Post)]</ref> <ref>[http://www.usatoday.com/money/workplace/2007-10-17-porn-at-work_N.htm?loc=interstitialskip "Technology makes porn easier to access at work" (USA Today)]</ref> <ref>[http://www.eonline.com/uberblog/b165659_Do_We_Have_Real_Superstars_Anymore_.html "Do We Have Real Superstars Anymore?" (E!)]</ref> <ref>[http://www.boston.com/news/nation/articles/2010/01/25/a_year_later_questions_still_loom_over_octomom/s) "A year later, questions still loom over Octomom" (Associated Press)]</ref><ref>[http://www.usmagazine.com/celebritynews/news/tiger-woods-canned-apology-draws-mixed-reactions-2010192?page=2 "Tiger Woods' "Canned Apology" Draws Mixed Reactions" (Us Magazine)]</ref> <ref>[http://www.nytimes.com/2009/02/23/business/worldbusiness/23iht-23adcol.20362819.html "Tropicana discovers some buyers are passionate about packaging" (New York Times)]</ref> <ref>[http://abcnews.go.com/Business/CareerManagement/story?id=7404615&page=1 "Why Sucking Up Won't Save Your Job" (ABC News)]</ref>on topics related to [[business]], [[image]], and [[communications]].
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* [https://www.amazon.com/Punk-Marketing-Your-Join-Revolution/dp/0061151114 Punk Marketing: Get Off Your Ass and Join the Revolution], co-authored with Mark Simmons (author) (2007; [[HarperCollins]]) (2009)

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* [https://www.amazon.com/Full-Frontal-PR-Building-Business/dp/1576601811 Full Frontal PR: Building Buzz About Your Business, Your Product, or You] (2003; [[Bloomberg Press]]) (2004)
== Blogs ==
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* [https://www.amazon.com/Natives-Guide-New-York-Her/dp/0393322882 Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like] (2002; [[W. W. Norton & Company]]) (2001) (2000) (1999) (1998)
Laermer co-authors the [http://badpitch.blogspot.com/ Bad Pitch Blog]. In 2007, the Bad Pitch Blog won an Award of Commendation in the Blog category from the [[Public Relations Society of America]]. Bad Pitch Blog is ranked #359 in the Ad Age Power150<ref>[[Ad Age]] [http://adage.com/power150/index.php?kwd=bad+pitch+blog&x=0&y=0 Power150]</ref>. In May, 2009, it was named one of the "Top 10 Public Relations Blogs" <ref>[http://navigator.cision.com/Top_10_Public_Relations_Blogs.aspx Cision Navigator, May 7, 2009]</ref> by [[Cision]].
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* [https://www.amazon.com/Trendspotting-Think-Forward-Ahead-Future/dp/0399527494 Trendspotting: Think Forward, Get Ahead, Cash in on the Future] (2002; [[Perigee Books|Perigee Trade]])
<br /><br />
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* [https://www.amazon.com/Get-Lesbian-Guide-Getting-Online/dp/0553069349 Get on with It: The Gay and Lesbian Guide to Getting Online] (1997; [[Crown Publishing Group|Broadway Books]])
The 2011:Trendspotting blog was named a "Blog I Can't Live Without"<ref>[http://www.mediaweek.co.uk/news/876806/Blogs-I-cant-live-without---Ross-Taylor-digitaltmw/?DCMP=ILC-SEARCH "Blogs I Can't Live Without" (Revolution/MediaWeek)]</ref> in February 11, 2009 edition of Revolution Magazine (MediaWeek).
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* [https://www.amazon.com/Gay-Lesbian-Guide-York-City/dp/0452270227 Gay and Lesbian Guide to New York City] (1994; [[Plume (publishing)|Plume]])
<br /><br />
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* [https://www.amazon.com/Including-Boroughs-Suburban-Discount-Connecticut/dp/1559580305 Bargain Hunting in Greater New York] (1990; [[Crown Publishing Group|Prima Lifestyles]])
Laermer also contributes regularly to the [[Huffington Post]].

== Bibliography ==
⚫
* 2011: Trendspotting for the Next Decade (2008; [[McGraw-Hill]])
⚫
* Punk Marketing: Get Off Your Ass and Join the Revolution (2007; [[HarperCollins]]) (2009)
⚫
* Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; [[Bloomberg Press]]) (2004)
⚫
* Native's Guide to New York: Advice With Attitude for People Who Live Here--And Visitors We Like (2002; [[W. W. Norton & Company]]) (2001) (2000) (1999) (1998)
⚫
* Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; [[Perigee_Books|Perigee Trade]])
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* Get on with It: The Gay and Lesbian Guide to Getting Online (1997; [[Crown_Publishing_Group|Broadway Books]])
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* Gay and Lesbian Guide to New York City (1994; [[Plume (publishing)|Plume]])
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* Bargain Hunting in Greater New York (1990; [[Crown Publishing Group|Prima Lifestyles]])

== Speaking ==
Laermer often lectures at trade shows and events, in addition to giving corporate seminars on [[public relations]], [[marketing]] and [[social media]]. Organizations and companies to which Laermer has delivered speeches include:

* '''2007''': [[Custom media|Custom Publishing]] Council, [[Media Bistro]], Automotive Communication Council, [[Anheuser Busch]], National Association of Government Communicators, [[United Parcel Service|UPS]], [[PSRA]], [[Maryland]] Governor’s Tourism Industry Conference, [[Independent Film Channel]]

* '''2008''': Loyalty Summit (Mumbai, India), [[PRSA]], [[Meeting Professionals International]], ProXXIma (Sao Paulo, Brazil), [[American Marketing Association]], College Campus Resellers Association, [[Qdoba]], Parnu Konverentsid (Estonia), [[Women's Wear Daily|WWD]], Professional Association of Canadian Theatres, [[Chrysler]], Strategic Technological and Marketing Congress (Guatemala), [[Fordham University]], [[Ad Age]] Ideas Conference, [[Smith & Nephew]]

* '''2009''': [[South by Southwest]], [[Vocus]], [[American Marketing Association]]

* '''2010''': Global Retail Marketing Association, [[Digital books|Digital Book]] World Executive Summit

== Television ==
In 2005, Laermer co-hosted "Taking Care of Business <ref>"[http://www.prnewswire.com/news-releases/struggling-small-businesses-undergo-big-changes-in-tlcs-new-series-taking-care-of-business-71378767.html Struggling Small Businesses Undergo Big Changes in TLC's New Series TAKING CARE OF BUSINESS"]</ref>, a series produced by [[Granada Productions]] that aired on [[TLC (TV channel)|TLC]]. In it, five business experts provided advice to struggling small businesses. The series premiered on October 16, 2005 and aired for 13 weeks.


== References ==
== References ==
{{Reflist}}
{{Reflist}}
*


{{Authority control}}
== External links ==
* [http://www.RLMpr.com/ RLM Public Relations]
* [http://badpitch.blogspot.com/ Bad Pitch Blog]
* [http://laermer.com/ 2011: Trendspotting for the Next Decade]
* [http://www.fullfrontalpr.com/ ''Full Frontal PR'']
* [http://www.punkmarketing.com/ ''Punk Marketing'']

===Articles by Laermer===
* [http://www.huffingtonpost.com/richard-laermer ''Huffington Post'' Author Page]
* [http://www.nytimes.com/2007/07/31/business/31flier.html "In Planned Layovers, Delight in Discovering America" (New York Times)]

===Articles about Laermer===
* [http://www.nytimes.com/2009/06/26/travel/escapes/26Greener.html?hpw "When the Grass Is Not Greener" (New York Times)]


{{DEFAULTSORT:Laermer, Richard}}
<!--- Categories --->
[[Category:Communication]]
[[Category:Living people]]
[[Category:marketing]]
[[Category:American non-fiction writers]]
[[Category:public relations]]
[[Category:American chief executives]]
[[Category:living people]]
[[Category:1961 births]]
[[Category:non-fiction writers]]
[[Category:People from La Quinta, California]]
[[Category:business writers]]
[[Category:bloggers]]

Latest revision as of 23:18, 28 February 2024

Richard Laermer (born September 16, 1961, in Queens, New York) is the author of eight books and CEO of RLM Public Relations,[1] a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.

Laermer's book, Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations,[2] marketing effectiveness, marketing strategy, consumerism,[3] political strategy,[4] advertising and "no comment."

Laermer's Native's Guide to New York was listed as a "top three NYC travel guide" by The Guardian in 2005.[5]

On November 8, 2007, Laermer was inducted into the PR News Hall of Fame.[6]

Bibliography

[edit]

References

[edit]
  1. ^ "RLM Public Relations". Rlmpr.com. October 5, 2010. Retrieved January 21, 2012.
  2. ^ Barnett, Chris (January 22, 2001). "Analysis: Profile-PR Man Presses Everyone's Buttons". PR Week. Retrieved February 2, 2024.
  3. ^ Wood, Daniel B. (November 22, 2011). "Fewer plan to shop on Black Friday 2011, survey finds. What do they know?". Christian Science Monitor. Retrieved February 2, 2024.
  4. ^ Fung, Katherine (December 14, 2023). "Hunter Biden Investigation May Backfire on Republicans". Newsweek. Retrieved February 3, 2024.
  5. ^ Harris, Paul (January 30, 2005). "The guide to the guides". The Guardian. Retrieved February 3, 2024.
  6. ^ ""PR News" Hall of Fame" (PDF). Retrieved January 21, 2012.
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