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{{Infobox Company |
{{Infobox company
company_name = Pronto.com Inc. |
| name = Pronto.com Inc.
| logo = Pronto Logo.jpg
company_logo = [[Image:Pronto_Logo.jpg|210px]] |
| logo_size =
company_type = [[Subsidiary]] |
| type = [[Subsidiary]]
company_slogan = shop everywhere, right here |
incorporated = March 17th, 2005 |
| founded = March 17th, 2005
location_city = [[New York, NY]] |
| location_city = [[New York, NY]]
location_country = USA |
| location_country = USA
industry = Internet Services : Comparison Shopping|
| industry = Internet Services : Comparison Shopping
key_people = Darren MacDonald, [[Chief Executive Officer|CEO]] <br />Frederic Jambukeswaran, [[Chief Technology Officer|CTO]] <br />Tamir Buchler, [[Chief Operating Officer|COO]] |
| key_people = Darren MacDonald, [[Chief Executive Officer|CEO]] <br /> Anthony Cassandra, [[Chief Technology Officer|CTO]] <br />Tamir Buchler, [[Chief Revenue Officer|CRO]]
parent = [[IAC/InterActive Corp]]|
| parent = [[IAC (company)|IAC]]
homepage = [http://www.pronto.com www.pronto.com]
| homepage = [http://www.pronto.com www.pronto.com]
}}
}}
{{Userspace draft|source=ArticleWizard|date=September 2011}}


'''Pronto.com''' is a [[price comparison service]] and a division of [[Barry Diller]]'s company, [[IAC/InterActiveCorp]]. It was introduced in 2006 as a downloadable software application that silently monitors all of a user's activity on a product page, then shows deals from other merchants on the same items, or similar ones, until it finds a better deal. <ref>[http://www.nytimes.com/2006/03/27/technology/27ecom.html?scp=1&sq=Pssst!%20You%20Can%20Get%20It%20Cheaper%20Over%20There&st=cse Pssst! You Can Get It Cheaper Over There] [[nytimes.com]]. 2006-03-27. Retrieved 2011-09-16.</ref>
'''Pronto.com''' is a [[price comparison service]] and a division of [[Barry Diller]]'s company, [[IAC (company)|IAC]]. Pronto was founded by IAC in 2005 as a downloadable software application that silently monitors all of a user's activity on a product page, then shows deals from other merchants on the same items, or similar ones, until it finds a better deal.<ref>[https://www.nytimes.com/2006/03/27/technology/27ecom.html?scp=1&sq=Pssst!%20You%20Can%20Get%20It%20Cheaper%20Over%20There&st=cse Pssst! You Can Get It Cheaper Over There] [[New York Times]]. 2006-03-27. Retrieved 2011-09-16.</ref> In July 2006, Pronto launched the beta of its traditional [[Comparison shopping engine]] website which was made official in September 2006.
⚫
According to [[Compete.com]], a web traffic analysis company, Pronto.com was ranked the 7th fasting moving website for the period of December 2006 to December 2007.<ref>[http://blog.compete.com/2008/01/17/2006-vs-2007-top-moving-sites/ Sink or Swim? The Top Moving Sites Of 2007] [[Compete.com]]. 2008-01-17. Retrieved 2011-09-16.</ref>


In 2007, IAC redesigned Pronto.com, to incorporate social networking, into the purchase of goods ranging from clothes, sports equipment and electronics. New features included letting users rate products, interact with others online, write their own reviews and join networks of shoppers with similar tastes. <ref>[http://online.wsj.com/article/SB118948264010723641.html IAC Tries to Woo Shoppers With Revamped Web Site] [[wsj.com]]. 2007-09-11. Retrieved 2011-09-16.</ref>
In 2007, IAC redesigned Pronto.com, to incorporate social networking into the purchase of goods ranging from clothes, sports equipment and electronics. New features included letting users rate products, interact with others online, write their own reviews and join networks of shoppers with similar tastes.<ref>[https://www.wsj.com/articles/SB118948264010723641 IAC Tries to Woo Shoppers With Revamped Web Site] [[The Wall Street Journal]]. 2007-09-11. Retrieved 2011-09-16.</ref> Pronto was the first major comparison shopping engine to launch 'social features.' According to Dan Marriott, then CEO of Pronto.com. "The new Pronto.com combines the best of social software and product search into an online shopping community that has not existed until today so consumers can visit one destination for the most fully informed shopping experience."<ref>[http://www.prnewswire.com/news-releases/prontocom-becomes-first-comparison-shopping-service-to-offer-social-shopping-features-to-help-people-make-informed-buying-decisions-57952737.html Web's Fastest Growing Comparison Shopping Site Launches Community Features] [[PR Newswire]]. Retrieved 2011-09-21.</ref>


In 2009, Pronto.com launched vertical micro-sites starting with fashion, home and tech, followed by kids and baby. IAC also announced the appointment of Darren MacDonald as the new Chief Executive Officer of Pronto who would maintain strategic and operational oversight of the Pronto brands.<ref>[http://www.anderson.ucla.edu/x33380.xml IAC Names MacDonald ('09) as CEO of Pronto] [[UCLA Anderson School of Management]]. Retrieved 2011-09-21.</ref>
⚫
According to [[Compete.com]], a web traffic analysis company, Pronto.com was ranked the 7th fasting moving website for the period of December 2006 to December 2007. <ref>[http://blog.compete.com/2008/01/17/2006-vs-2007-top-moving-sites/ Sink or Swim? The Top Moving Sites Of 2007] [[Compete.com]]. 2008-01-17. Retrieved 2011-09-16.</ref>

Pronto.com's first international venture began in 2010 with the launch of MegaDeal.jp geared towards the Japanese market. 2010 also saw the creation of the Pronto Content Network (PCN) known as The Writers Network. With this venture, IAC moved into the content mill space pioneered by the likes of Demand Media and Yahoo’s Associated Content, both of which employ thousands of freelancers who churn out enterprise articles - often of the "how-to" variety, and almost always Google search-friendly.<ref>[http://www.adweek.com/news/television/iac-launches-writers-network-104095 IAC Launches The Writers Network] [[Adweek]]. 2010-12-22. Retrieved 2011-09-21.</ref>

2011 saw the international expansion of Pronto.com into three more countries, starting with the launch of the German site 'Dealecke.de' in march. Followed by 'Superprix.com,' a site geared towards French users in July and the upcoming launch of its UK site 'DealHop' in October.{{cn|date=December 2019}}

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==See also==
*[[Comparison shopping agent]]
*[[List of search engines]]
⚫
*[[Price comparison service]]
*[[Vertical search]]


== References ==
== References ==
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*[http://www.pronto.com/ Official site]
*[http://www.pronto.com/ Official site]


{{IAC}}
⚫
===See also===
*[[Shopping.com]]
*[[Shopzilla]]
*[[Froogle]]
*[[TheFind]]
*[[Shopwiki]]
*[[PriceGrabber]]
*[[Kelkoo]]
*[[Yahoo! Shopping]]


<!--- Categories --->
<!--- Categories --->
[[Category:Articles created via the Article Wizard]]
[[Category:Comparison shopping websites]]
⚫
[[Category:Price comparison services]]
[[Category:Shopping price comparison websites]]

Latest revision as of 14:06, 1 March 2024

Pronto.com Inc.
Company typeSubsidiary
IndustryInternet Services : Comparison Shopping
FoundedMarch 17th, 2005
Headquarters
New York, NY
,
USA
Key people
Darren MacDonald, CEO
Anthony Cassandra, CTO
Tamir Buchler, CRO
ParentIAC
Websitewww.pronto.com

Pronto.com is a price comparison service and a division of Barry Diller's company, IAC. Pronto was founded by IAC in 2005 as a downloadable software application that silently monitors all of a user's activity on a product page, then shows deals from other merchants on the same items, or similar ones, until it finds a better deal.[1] In July 2006, Pronto launched the beta of its traditional Comparison shopping engine website which was made official in September 2006. According to Compete.com, a web traffic analysis company, Pronto.com was ranked the 7th fasting moving website for the period of December 2006 to December 2007.[2]

In 2007, IAC redesigned Pronto.com, to incorporate social networking into the purchase of goods ranging from clothes, sports equipment and electronics. New features included letting users rate products, interact with others online, write their own reviews and join networks of shoppers with similar tastes.[3] Pronto was the first major comparison shopping engine to launch 'social features.' According to Dan Marriott, then CEO of Pronto.com. "The new Pronto.com combines the best of social software and product search into an online shopping community that has not existed until today so consumers can visit one destination for the most fully informed shopping experience."[4]

In 2009, Pronto.com launched vertical micro-sites starting with fashion, home and tech, followed by kids and baby. IAC also announced the appointment of Darren MacDonald as the new Chief Executive Officer of Pronto who would maintain strategic and operational oversight of the Pronto brands.[5]

Pronto.com's first international venture began in 2010 with the launch of MegaDeal.jp geared towards the Japanese market. 2010 also saw the creation of the Pronto Content Network (PCN) known as The Writers Network. With this venture, IAC moved into the content mill space pioneered by the likes of Demand Media and Yahoo’s Associated Content, both of which employ thousands of freelancers who churn out enterprise articles - often of the "how-to" variety, and almost always Google search-friendly.[6]

2011 saw the international expansion of Pronto.com into three more countries, starting with the launch of the German site 'Dealecke.de' in march. Followed by 'Superprix.com,' a site geared towards French users in July and the upcoming launch of its UK site 'DealHop' in October.[citation needed]

See also

[edit]

References

[edit]
  1. ^ Pssst! You Can Get It Cheaper Over There New York Times. 2006-03-27. Retrieved 2011-09-16.
  2. ^ Sink or Swim? The Top Moving Sites Of 2007 Compete.com. 2008-01-17. Retrieved 2011-09-16.
  3. ^ IAC Tries to Woo Shoppers With Revamped Web Site The Wall Street Journal. 2007-09-11. Retrieved 2011-09-16.
  4. ^ Web's Fastest Growing Comparison Shopping Site Launches Community Features PR Newswire. Retrieved 2011-09-21.
  5. ^ IAC Names MacDonald ('09) as CEO of Pronto UCLA Anderson School of Management. Retrieved 2011-09-21.
  6. ^ IAC Launches The Writers Network Adweek. 2010-12-22. Retrieved 2011-09-21.
[edit]
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