Jump to content

Podravka: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous edit
Content deleted Content added
VisualWikitext
 
(40 intermediate revisions by 35 users not shown)
Line 1: Line 1:
{{Short description|Croatian food company, known worldwide mostly for producing Vegeta}}
{{Use dmy dates|date=December 2023}}
{{Infobox company
{{Infobox company
| name = Podravka d.d.
| name = Podravka d.d.
| logo = Podravka_logo.svg
| logo = Podravka logo 2024.svg
| logo_caption = Official logo
| logo_caption = Official logo
| type = [[Public company|Public]]
| type = Public company
| traded_as = {{Zagreb Stock Exchange|PODR-R-A}}
| traded_as = {{Zagreb Stock Exchange|PODR-R-A}}
| genre =
| genre =
Line 11: Line 13:
| location_country = [[Croatia]]
| location_country = [[Croatia]]
| origins =
| origins =
| key_people = [[Marin Pucar]] {{small|(Chairman)}}<ref>{{cite web|url = http://www.podravka.com/company/management/management|title = Management - Podravka|accessdate = 2010-03-31|url-status = dead|archiveurl = https://web.archive.org/web/20100329194609/http://www.podravka.com/company/management/management|archivedate = 2010-03-29}}</ref><br>
| key_people = [[Martina Dalić]], ph.d. {{small|(Chairman)}}<ref>{{cite web|url = http://www.podravka.com/company/management/management|title = Management – Podravka|access-date = 31 March 2010|url-status = dead|archive-url = https://web.archive.org/web/20100329194609/http://www.podravka.com/company/management/management|archive-date = 2010-03-29}}</ref><br>
[[Dubravko Štimac]] {{small|(President of the Supervisory Board)}}<ref>{{cite web|url = http://www.podravka.com/company/management/supervisory-board|title = Supervisory Board - Podravka|accessdate = 2010-03-31|url-status = dead|archiveurl = https://web.archive.org/web/20100402055656/http://www.podravka.com/company/management/supervisory-board|archivedate = 2010-04-02}}</ref>
Željko Vukina {{small|(President of the Supervisory Board)}}<ref>{{cite web|url = http://www.podravka.com/company/management/supervisory-board|title = Supervisory Board – Podravka|access-date = 31 March 2010|url-status = dead|archive-url = https://web.archive.org/web/20100402055656/http://www.podravka.com/company/management/supervisory-board|archive-date = 2010-04-02}}</ref>
| area_served = Worldwide
| area_served = Worldwide
| industry = Food and beverages
| industry = Food and beverages
| products = [[Seasonings|Food seasoning]], [[soup]]s, ready-to-serve meals, half-ready meals, vegetables, meat products, [[canned fish]], [[sauce]]s, tomato products, [[baby food]], [[breakfast cereal]]s, sweet products, [[ice-cream]], bakery products, mill products, [[Frozen food|frozen products]], [[side dish]]es, [[beverages]], fresh meat.
| products = [[Seasonings|Food seasoning]], [[soup]]s, ready-to-serve meals, half-ready meals, vegetables, meat products, [[canned fish]], [[sauce]]s, tomato products, [[baby food]], [[breakfast cereal]]s, sweet products, [[ice-cream]], bakery products, mill products, [[Frozen food|frozen products]], [[side dish]]es, [[beverages]], fresh meat.
| services =
| services =
| revenue = {{increase}} [[Euro|€]]570.70 million {{small|(2018)}}<ref name="report2018">{{cite web|title=GODIŠNJE IZVJEŠĆE GRUPE PODRAVKA ZA 2018. GODINU|url=https://podravka-cdn.azureedge.net/repository/files/8/1/81c6e6677dd17ce293c75a57430b7436.pdf|website=podravka-cdn.azureedge.net|accessdate=28 September 2019|language=Serbian}}</ref>
| revenue = {{increase}} €717.0&nbsp;million {{small|(2023)}}<ref name="report2023">{{cite web|title=Ključni financijski podaci - Pregled najvažnijih financijskih pokazatelja u 1.-12. 2023.|url=https://www.podravka.hr/kompanija/investitori/kljucni-financijski-podaci/|website=podravka.hr|access-date=28 February 2023|language=hr}}</ref>
| operating_income =
| operating_income =
| net_income = {{increase}} €27.74 million {{small|(2018)}}<ref name="report2018" />
| net_income = {{increase}} €66.40&nbsp;million {{small|(2023)}}<ref name="report2023" />
| assets = {{increase}} €653.50 million {{small|(2018)}}<ref name="report2018" />
| assets = {{increase}} €778.10&nbsp;million {{small|(2023)}}<ref name="report2023" />
| equity = {{increase}} €410.99 million {{small|(2018)}}<ref name="report2018" />
| equity = {{increase}} €410.99&nbsp;million {{small|(2023)}}<ref name="report2023" />
| owner =
| owner =
| num_employees = 6,517 {{small|(2018)}}<ref name="report2018" />
| num_employees = 6,163 {{small|(2023)}}<ref name="report2023" />
| parent =
| parent =
| divisions =
| divisions =
| subsid =
| subsid =
| homepage = {{url|http://www.podravka.hr/}}
| homepage = {{url|www.podravka.hr/}}
| dissolved =
| dissolved =
| footnotes =
| footnotes =
}}
}}

'''Podravka d.d.''' is a food company based in [[Koprivnica]], Croatia. Founded in 1934, today it is one of the largest food companies in Southeast Europe.
'''Podravka d.d.''' is a Croatian food company based in [[Koprivnica]]. Founded in 1934, today it is one of the largest food companies in Southeast Europe.
[[File:Podravka.jpg|thumb|Podravka headquarters in Koprivnica]]


==History==
==History==
[[File:Vegeta.png|thumb|150px|Vegeta: Podravka's best known product, a condiment]]
[[File:Vegeta.png|thumb|150px|Vegeta: Podravka's best known product, a condiment]]
[[File:Podravka_logo.svg|thumb|150px|Former company logo (until January 2024)]]

===1934–1990===
===1934–1990===
{{Verification|date=June 2022}}
The brothers Marijan and Matija Wolf founded the company in 1934. At the time the firm was a fruit factory. When the [[Communism|communists]] under [marshal] [[Josip Broz Tito|Tito]] took power in 1947 the company was [[Nationalization|nationalized]] and received its current name.
The brothers Marijan and Matija Wolf founded the company on 14 June 1934. At the time, the firm was a fruit factory. When the [[Communism|communists]] under [[Josip Broz Tito|Tito]] took power in 1947 the company was [[Nationalization|nationalized]] and received its current name.


In 1949, Podravka started producing fruit jam. In 1952 new products were released on the market: once a fruit factory Podravka now started producing [[candy]], [[Mustard (condiment)|mustard]], [[ketchup]], [[fruit brandy]] and [[Canning|canned]] [[meat]]. The production of [[instant soup]]s started in 1957. The [[rooster]] on the chicken soup became a symbol in Yugoslavia.
In 1949, Podravka started producing fruit jam. In 1952 new products were released on the market: once a fruit factory Podravka now started producing candy, [[Mustard (condiment)|mustard]], [[ketchup]], [[fruit brandy]] and [[Canning|canned]] meat. The production of [[instant soup]]s started in 1957. The [[rooster]] on the chicken soup became a symbol in [[Yugoslavia]].


In 1959 Vegeta was released. Today the [[condiment]] is sold in more than 40 countries.
In 1959 Vegeta was released. Today, the [[condiment]] is sold in more than 40 countries.


In 1967, Podravka had its first cooperation with international companies and exported Vegeta to [[Hungary]] and the [[Soviet Union]] for the first time. After founding the subsidiary Belupo in 1972 Podravka started producing pharmaceuticals in [[Ludbreg]] and starting 1981 in Danica as well.
In 1967, Podravka had its first cooperation with international companies and exported Vegeta to [[Hungary]] and the [[Soviet Union]] for the first time. After founding the subsidiary Belupo in 1972 Podravka started producing pharmaceuticals in [[Ludbreg]] and starting 1981 in Danica as well.<ref>[http://hvm.mdc.hr/muzej-prehrane-podravka,850%3AKPR/hr/info/] Muzejski dokumentacijski centar</ref>


===1990–present===
===1990–present===
After Croatia regained [[Independence of Croatia|independence]], Podravka was [[Privatization|privatized]] in 1993 and transformed into a stock company. The trade of Podravka shares at the [[Zagreb Stock Exchange]] started in 1998. With the 130 million euros gained from the stock market launch, three new factories were built.
After Croatia regained [[Independence of Croatia|independence]], Podravka was [[Privatization|privatized]] in 1993 and transformed into a stock company. The trade of Podravka shares at the [[Zagreb Stock Exchange]] started in 1998. With the 130 million euros gained from the stock market launch, three new factories were built.


In 2000 new production sites in Koprivnica and [[Poland]] were opened for Vegeta.<ref>{{cite web | url=http://www.podravka.com/about/history/podravka-history-through-the-years/#_year-2000 | title=Year 2000 | accessdate=2015-10-03 | author= | authorlink= | coauthors= | date= | format= | work= | publisher=Podarvka | pages= | language= | quote= }}</ref> In the same year Podravka took over the exclusive sale of [[Barilla Group|Barilla]] products in Poland<ref>{{cite web | url=http://www.podravka.com/media/news/podravka-polska-sp-z-o-o-becomes-an-exclusive-distributor-in-poland-for-the-italian-company-barilla/ | title=Podravka Polska Sp. z.o.o. becomes an exclusive distributor in Poland for the Italian company, Barilla. | accessdate=2015-10-03 | author= | authorlink= | coauthors= | date=2000-11-21 | format= | work= | publisher=Podravka | pages= | language= | quote= | offline = }}</ref> and one year later the exclusive sale for [[Kraš]] in Hungary.<ref>{{cite web | url=http://www.podravka.com/media/news/podravka-and-kras-sign-a-co-operation-agreement/ | title=Podravka and Kraš sign a co-operation agreement | accessdate=2015-10-03 | author= | authorlink= | coauthors= | date=2001-09-26 | format= | work= | publisher=Podravka | pages= | language= | quote= | offline = }}</ref> In honour of [[Zlata Bartl]], who was responsible for the development of Vegeta in 1959, the company created the ''Zlata-Bartl-Foundation'' in 2001.<ref>{{cite web | url=http://www.podravka.com/media/news/the-establishment-of-the-zlata-bartl-foundation/ | title=The Establishment of the "Zlata Bartl" Foundation | accessdate=2015-10-03 | author= | authorlink= | coauthors= | date= | format= | work= | publisher=Podravka | pages= | language= | quote= }}</ref>
In 2000 new production sites in Koprivnica and [[Poland]] were opened for Vegeta.<ref>{{cite web | url=http://www.podravka.com/about/history/podravka-history-through-the-years/#_year-2000 | title=Year 2000 | access-date=2015-10-03 | publisher=Podarvka }}</ref> In the same year Podravka took over the exclusive sale of [[Barilla Group|Barilla]] products in Poland<ref>{{cite web | url=http://www.podravka.com/media/news/podravka-polska-sp-z-o-o-becomes-an-exclusive-distributor-in-poland-for-the-italian-company-barilla/ | title=Podravka Polska Sp. z.o.o. becomes an exclusive distributor in Poland for the Italian company, Barilla. | access-date=2015-10-03 | date=21 November 2000 | publisher=Podravka }}</ref> and one year later the exclusive sale for [[Kraš]] in Hungary.<ref>{{cite web | url=http://www.podravka.com/media/news/podravka-and-kras-sign-a-co-operation-agreement/ | title=Podravka and Kraš sign a co-operation agreement | access-date=2015-10-03 | date=26 September 2001 | publisher=Podravka }}</ref> In honour of [[Zlata Bartl]], who was responsible for the development of Vegeta in 1959, the company created the ''Zlata-Bartl-Foundation'' in 2001.<ref>{{cite web | url=http://www.podravka.com/media/news/the-establishment-of-the-zlata-bartl-foundation/ | title=The Establishment of the "Zlata Bartl" Foundation | access-date=2015-10-03 | publisher=Podravka }}</ref>


Podravka took over ''Ital-Ice'' and the [[Czech Republic|Czech]] company ''Lagris'' in 2002. That same year Podravka signed partnership agreements with [[Nestlé]],<ref>{{cite web | url=http://www.podravka.com/media/news/contract-between-podravka-d-d-and-nestle-world-trade-corporation-on-sales-logistics-and-distribution/ | title=Contract between Podravka d.d. and Nestlé World Trade Corporation on sales, logistics and distribution | accessdate=2015-10-03 | author= | authorlink= | coauthors= | date=2002-04-29 | format= | work= | publisher=Podravka | pages= | language= | quote= }}</ref> [[Heinz]]<ref>{{cite web | url=http://www.podravka.com/media/news/podravka-exclusive-distributor-of-the-heinz-brand-in-hungary/ | title=Podravka - exclusive distributor of the Heinz brand in Hungary | accessdate=2015-10-03 | author= | authorlink= | coauthors= | date= 2002-10-21 | format= | work= | publisher=Podravka | pages= | language= | quote= }}</ref> and [[Unilever]]<ref>{{cite web | url=http://www.just-food.com/news/unilever-signs-ice-cream-distribution-deal-with-podravka_id68460.aspx | title=CROATIA: Unilever signs ice cream distribution deal with Podravka | accessdate=2015-10-03 | author= | authorlink= | coauthors= | date=2002-12-19 | format= | work= | publisher=just-food | pages= | language=English | quote= }}</ref> and transformed the pharmaceutical subsidiary Belupo into a stock company.<ref>{{cite web | url=http://www.podravka.com/media/news/belupo-transformed-into-joint-stock-company/ | title=Belupo transformed into Joint Stock Company | accessdate=2015-10-03 | author= | authorlink= | coauthors= | date=2002-10-11 | format= | work= | publisher=Podravka | pages= | language= | quote= }}</ref>
Podravka took over ''Ital-Ice'' and the Czech company ''Lagris'' in 2002. That same year Podravka signed partnership agreements with [[Nestlé]],<ref>{{cite web | url=http://www.podravka.com/media/news/contract-between-podravka-d-d-and-nestle-world-trade-corporation-on-sales-logistics-and-distribution/ | title=Contract between Podravka d.d. and Nestlé World Trade Corporation on sales, logistics and distribution | access-date=2015-10-03 | date=29 April 2002 | publisher=Podravka }}</ref> [[Heinz]]<ref>{{cite web | url=http://www.podravka.com/media/news/podravka-exclusive-distributor-of-the-heinz-brand-in-hungary/ | title=Podravka – exclusive distributor of the Heinz brand in Hungary | access-date=2015-10-03 | date=21 October 2002 | publisher=Podravka | archive-url=https://web.archive.org/web/20150927162730/http://www.podravka.com/media/news/podravka-exclusive-distributor-of-the-heinz-brand-in-hungary/ | archive-date=2015-09-27 | url-status=dead }}</ref> and [[Unilever]]<ref>{{cite web | url=http://www.just-food.com/news/unilever-signs-ice-cream-distribution-deal-with-podravka_id68460.aspx | title=CROATIA: Unilever signs ice cream distribution deal with Podravka | access-date=2015-10-03 | date=19 December 2002 | publisher=just-food | language=en }}</ref> and transformed the pharmaceutical subsidiary Belupo into a stock company.<ref>{{cite web | url=http://www.podravka.com/media/news/belupo-transformed-into-joint-stock-company/ | title=Belupo transformed into Joint Stock Company | access-date=2015-10-03 | date=11 October 2002 | publisher=Podravka }}</ref>


In 2003, Podravka opened a new manufactory in the industrial zone of Danica. Three years later it took over the brand ''EVA''.
In 2003, Podravka opened a new manufactory in the industrial zone of Danica. Three years later, it took over the brand ''EVA''.


In 2007, Podravka acquired the companies ''Warzywko'' and ''Perfekt'' in Poland and ''Lero'' in Croatia. That same year the [[Wiener Börse|Vienna Stock Exchange]] added Podravka to the CROX-Index.<ref>{{cite web | url=http://derstandard.at/2969342/CROX-Index-Zertifikat-Ein-aussichtsreiches-Land-wird-investierbar | title=CROX Index-Zertifikat: Ein aussichtsreiches Land wird investierbar | accessdate=2015-10-03 | author= | authorlink= | coauthors= | date=2007-07-25 | format= | work= | publisher=Der Standard | pages= | language=German | quote= }}</ref> Podravka signed a [[merchandising]] agreement with [[Paramount Pictures]] in 2008.<ref>{{cite web | url=http://www.podravka.com/media/news/podravka-collaborates-with-the-film-studio-paramount-pictures/ | title=Podravka collaborates with the film studio Paramount Pictures | accessdate=2015-10-03 | author= | authorlink= | coauthors= | date=2008-03-05 | format= | work= | publisher=Podravka | pages= | language= | quote= }}</ref> That same year it took over the brands [[Čokolešnik]] and ''Čoko''.<ref>{{cite web| url=http://drogakolinska.com/en/media/news_and_events/2008/108| title=Podravka to be the new owner of the cereals range| accessdate=2015-10-03| date=2008-10-03| publisher=Droga Kolinska| archiveurl=https://web.archive.org/web/20150927095322/http://drogakolinska.com/en/media/news_and_events/2008/108| archivedate=2015-09-27| url-status=dead}}</ref>
In 2007, Podravka acquired the companies ''Warzywko'' and ''Perfekt'' in Poland and ''Lero'' in Croatia. That same year, the [[Wiener Börse|Vienna Stock Exchange]] added Podravka to the CROX-Index.<ref>{{cite web | url=http://derstandard.at/2969342/CROX-Index-Zertifikat-Ein-aussichtsreiches-Land-wird-investierbar | title=CROX Index-Zertifikat: Ein aussichtsreiches Land wird investierbar | access-date=2015-10-03 | date=25 July 2007 | publisher=Der Standard | language=de }}</ref> Podravka signed a [[merchandising]] agreement with [[Paramount Pictures]] in 2008.<ref>{{cite web | url=http://www.podravka.com/media/news/podravka-collaborates-with-the-film-studio-paramount-pictures/ | title=Podravka collaborates with the film studio Paramount Pictures | access-date=2015-10-03 | date=5 March 2008 | publisher=Podravka | archive-url=https://web.archive.org/web/20150927144252/http://www.podravka.com/media/news/podravka-collaborates-with-the-film-studio-paramount-pictures/ | archive-date=2015-09-27 | url-status=dead }}</ref> That same year it took over the brands [[Čokolešnik]] and ''Čoko''.<ref>{{cite web| url=http://drogakolinska.com/en/media/news_and_events/2008/108| title=Podravka to be the new owner of the cereals range| access-date=2015-10-03| date=3 October 2008| publisher=Droga Kolinska| archive-url=https://web.archive.org/web/20150927095322/http://drogakolinska.com/en/media/news_and_events/2008/108| archive-date=2015-09-27| url-status=dead}}</ref>


In 2009 a financial scandal led to the arrest of several board members under charges of corruption<ref>{{cite web | url=https://www.theguardian.com/world/us-embassy-cables-documents/248593 | title=US embassy cables: Speculation grows around Sanader role in 'Croatia's Enron' | accessdate=2019-09-05 | author= | authorlink= | coauthors= | date=February 12, 2010 | format= | work= | publisher=The Guardian | pages= | language=English| quote= }}</ref><ref>{{cite web |title=Scandal at Croatia food firm threatens to swallow deputy PM |url=http://www.intellinews.com/scandal-at-croatia-food-firm-threatens-to-swallow-deputy-pm-500014793/?archive=bne |website=bne IntelliNews |publisher=New Sparta |accessdate=13 September 2018 |date=27 October 2009}}</ref> 35 million Euros in company funds was secretly channeled in an attempt to acquire a large stake in Podravka. The Croatian Deputy Prime Minister and former Podravka supervisory board member [[Damir Polančec]] resigned his government post.<ref>{{cite web |last1=Matejcic |first1=Barbara |title=Croatian Deputy PM Resigns Amid Scandal |url=http://www.balkaninsight.com/en/article/croatian-deputy-pm-resigns-amid-scandal |website=Balkan Insight |publisher=Balkan Investigative Reporting Network |accessdate=13 September 2018 |date=30 October 2009}}</ref><ref>{{cite web | url=http://derstandard.at/1263707079409/Vegeta-Hersteller-Krimi-um-kroatische-Podravka-geht-weiter | title=Krimi um kroatische Podravka geht weiter | accessdate=2015-10-03 | author= | authorlink= | coauthors= | date=2010-02-09 | format= | work= | publisher=Der Standard | pages= | language=German | quote= }}</ref>
In 2009 a financial scandal led to the arrest of several board members under charges of corruption<ref>{{cite web | url=https://www.theguardian.com/world/us-embassy-cables-documents/248593 | title=US embassy cables: Speculation grows around Sanader role in 'Croatia's Enron' | access-date=2019-09-05 | date=12 February 2010 | work=The Guardian | language=en}}</ref><ref>{{cite web |title=Scandal at Croatia food firm threatens to swallow deputy PM |url=http://www.intellinews.com/scandal-at-croatia-food-firm-threatens-to-swallow-deputy-pm-500014793/?archive=bne |website=bne IntelliNews |publisher=New Sparta |access-date=13 September 2018 |date=27 October 2009}}</ref> 35 million Euros in company funds was secretly channeled in an attempt to acquire a large stake in Podravka. The Croatian Deputy Prime Minister and former Podravka supervisory board member [[Damir Polančec]] resigned his government post.<ref>{{cite web |last1=Matejcic |first1=Barbara |title=Croatian Deputy PM Resigns Amid Scandal |url=http://www.balkaninsight.com/en/article/croatian-deputy-pm-resigns-amid-scandal |website=Balkan Insight |publisher=Balkan Investigative Reporting Network |access-date=13 September 2018 |date=30 October 2009}}</ref><ref>{{cite web | url=http://derstandard.at/1263707079409/Vegeta-Hersteller-Krimi-um-kroatische-Podravka-geht-weiter | title=Krimi um kroatische Podravka geht weiter | access-date=2015-10-03 | date=9 February 2010 | publisher=Der Standard | language=de }}</ref>


In 2009 Pdravka acquired ''Belsad'' and opened a new logistics center in [[Dugopolje]].
In 2009 Podravka acquired ''Belsad'' and opened a new logistics center in [[Dugopolje]].


In 2010, Podravka products were produced in the [[United States]] for the first time.<ref>{{cite web| url=http://www.balkans.com/open-news.php?uniquenumber=79748| title=Croatian food manufacturer Podravka has started USA production of its beef goulash in| accessdate=2015-10-03| date=2010-11-15| publisher=Balkans.com| archiveurl=https://web.archive.org/web/20150927215143/http://www.balkans.com/open-news.php?uniquenumber=79748| archivedate=2015-09-27| url-status=dead}}</ref>
In 2010, Podravka products were produced in the United States for the first time.<ref>{{cite web| url=http://www.balkans.com/open-news.php?uniquenumber=79748| title=Croatian food manufacturer Podravka has started USA production of its beef goulash in| access-date=2015-10-03| date=15 November 2010| publisher=Balkans.com| archive-url=https://web.archive.org/web/20150927215143/http://www.balkans.com/open-news.php?uniquenumber=79748| archive-date=2015-09-27| url-status=dead}}</ref>


In 2012 Zvonimir Mršić became Podravka’s [[chief executive officer]] and Dubravko Štimac was elected chairman of the [[supervisory board]].<ref>{{cite web | url=http://www.podravka.com/media/news/appointments-within-podravka-d-d-supervisory-and-management-boards/ | title=Appointments within Podravka d.d. Supervisory and Management Boards | accessdate=2015-10-03 | author= | authorlink= | coauthors= | date=2012-02-24 | format= | work= | publisher= | pages= | language= | quote= }}</ref>
In 2012 Zvonimir Mršić became Podravka's chief executive officer and Dubravko Štimac was elected chairman of the [[supervisory board]].<ref>{{cite web | url=http://www.podravka.com/media/news/appointments-within-podravka-d-d-supervisory-and-management-boards/ | title=Appointments within Podravka d.d. Supervisory and Management Boards | access-date=2015-10-03 | date=24 February 2012 }}</ref>


In 2013, the company opened a ''Food innovation center'' in cooperation with the [[Ruđer Bošković Institute]].<ref>{{cite web | url=http://www.podravka.com/about/history/podravka-history-through-the-years/#_year-1934 | title=History | accessdate=2015-10-03 | last= | first= | authorlink= | coauthors= | date= | format= | work= | publisher=Podravka | pages= | language= | quote= | offline = }}</ref> In the same year Podravka signed an agreement with the Croatian spirituous beverages producer [[Badel 1862]] for exclusive distribution of Badel products in Slovenia.<ref>{{cite web | url=http://www.badel1862.hr/en-GB/Press-centar/News/16-Jan-2013/PODRAVKA-AND-BADEL-1862-SIGN-A-DISTRIBUTION-CONTRACT-FOR-THE-MARKET-OF-SLOVENIA-.html?bmlcNDcscFwzMA%3d%3d | title=Podravka and Badel 1862 sign a Distribution contract for the market of Slovenia | accessdate=2015-10-03 | date=2013-01-16 | publisher=Badel 1862 | archiveurl=https://web.archive.org/web/20150227204511/http://www.badel1862.hr/en-GB/Press-centar/News/16-Jan-2013/PODRAVKA-AND-BADEL-1862-SIGN-A-DISTRIBUTION-CONTRACT-FOR-THE-MARKET-OF-SLOVENIA-.html?bmlcNDcscFwzMA%3D%3D| archivedate=2015-02-27| url-status=dead }}</ref>
In 2013, the company opened a ''Food innovation center'' in cooperation with the [[Ruđer Bošković Institute]].<ref>{{cite web | url=http://www.podravka.com/about/history/podravka-history-through-the-years/#_year-1934 | title=History | access-date=2015-10-03 | publisher=Podravka }}</ref> In the same year, Podravka signed an agreement with the Croatian spirituous beverages' producer [[Badel 1862]] for exclusive distribution of Badel products in Slovenia.<ref>{{cite web | url=http://www.badel1862.hr/en-GB/Press-centar/News/16-Jan-2013/PODRAVKA-AND-BADEL-1862-SIGN-A-DISTRIBUTION-CONTRACT-FOR-THE-MARKET-OF-SLOVENIA-.html?bmlcNDcscFwzMA%3d%3d | title=Podravka and Badel 1862 sign a Distribution contract for the market of Slovenia | access-date=2015-10-03 | date=16 January 2013 | publisher=Badel 1862 | archive-url=https://web.archive.org/web/20150227204511/http://www.badel1862.hr/en-GB/Press-centar/News/16-Jan-2013/PODRAVKA-AND-BADEL-1862-SIGN-A-DISTRIBUTION-CONTRACT-FOR-THE-MARKET-OF-SLOVENIA-.html?bmlcNDcscFwzMA%3D%3D| archive-date=2015-02-27| url-status=dead }}</ref>


In 2014, Podravka took over the fish processing company ''Mirna''<ref>{{cite web | url=http://www.podravka.com/investors/news/report-on-takeover-of-the-mirna-business-system-for-catch-processing-and-trade-of-fish-and-fish-products-inc/ | title=Report on takeover of the MIRNA Business system for catch, processing and trade of fish and fish products, Inc. | accessdate=2015-10-03 | last= | first= | authorlink= | coauthors= | date=2014-11-13 | format= | work= | publisher= | pages= | language= | quote= | offline = }}</ref> and acquired a 51.55% majority stake in [[Slovenia]]n food company Žito in 2015.<ref>{{cite web | url=https://www.reuters.com/article/2015/04/21/zito-ma-podravka-idUSL5N0XI0RF20150421 | title=Croatian food firm Podravka to buy Slovenia's Zito | accessdate=2015-10-03 | last= | first= | authorlink= | coauthors= | date=2015-04-21 | format= | work= | publisher=Reuters | pages= | language= | quote= | offline = }}</ref>
In 2014, Podravka took over the fish processing company ''Mirna''<ref>{{cite web | url=http://www.podravka.com/investors/news/report-on-takeover-of-the-mirna-business-system-for-catch-processing-and-trade-of-fish-and-fish-products-inc/ | title=Report on takeover of the MIRNA Business system for catch, processing and trade of fish and fish products, Inc. | access-date=2015-10-03 | date=13 November 2014 | archive-url=https://web.archive.org/web/20151005075351/http://www.podravka.com/investors/news/report-on-takeover-of-the-mirna-business-system-for-catch-processing-and-trade-of-fish-and-fish-products-inc/ | archive-date=2015-10-05 | url-status=dead }}</ref> and acquired a 51.55% majority stake in Slovenian food company Žito in 2015.<ref>{{cite web | url=https://www.reuters.com/article/zito-ma-podravka-idUSL5N0XI0RF20150421 | title=Croatian food firm Podravka to buy Slovenia's Zito | access-date=2015-10-03 | date=21 April 2015 | publisher=Reuters }}</ref>


==Consumer brands==
==Consumer brands==
Podravka markets its products under [[brand]] names including:
Podravka markets its products under brand names including:
*''Vegeta'' - an original condiment which is a mixture primarily of [[salt]] with flavour enhancers, [[Spice mix|spices]] and various [[vegetable]]s. It was developed in 1959 by [[Bosnian Croat]] scientist [[Zlata Bartl]] and is sold worldwide. It is produced by Podravka,<ref name="Vegeta history">{{cite web|url=http://www.vegeta.com/history-making-of|title=Vegeta history|accessdate=2008-08-17|publisher=Podravka d.d.|url-status=dead|archiveurl=https://web.archive.org/web/20080828072355/http://www.vegeta.com/history-making-of|archivedate=2008-08-28}}</ref> and two Vegeta licensees from Austria and Hungary. There have been around 50 instances of other companies attempting to reproduce the product. Vegeta was conceived in 1958 in Podravka's laboratories and professor [[ Paul Ivanic]] was head of the team that developed it.<ref name="Vegeta history"/> The product was first sold in [[Socialist Federal Republic of Yugoslavia|Yugoslavia]] in 1959 as "Vegeta 40".<ref name="Vegeta history"/> In 1967 Vegeta was first exported to Hungary and the [[USSR]]<ref name="Vegeta history"/> and is now sold in around 40 countries worldwide.<ref name="Vegeta history"/> There is also a "no MSG added" version for those avoiding [[monosodium glutamate]].<ref name=VProducts>{{cite web|url=http://www.vegeta.com/products|title=Products -- Vegeta|publisher=Podravka d.d.|url-status=dead|archiveurl=https://web.archive.org/web/20150725080048/http://www.vegeta.com/products|archivedate=2015-07-25}}</ref>
*''[[Vegeta (condiment)|Vegeta]]'' – an original condiment which is a mixture primarily of salt with flavour enhancers, [[Spice mix|spices]] and various vegetables. It was developed in 1959 by [[Bosnian Croat]] scientist [[Zlata Bartl]] and her team, and is sold worldwide. It is produced by Podravka,<ref name="Vegeta history">{{cite web|url=http://www.vegeta.com/history-making-of|title=Vegeta history|access-date=2008-08-17|publisher=Podravka d.d.|url-status=dead|archive-url=https://web.archive.org/web/20080828072355/http://www.vegeta.com/history-making-of|archive-date=2008-08-28}}</ref> and two Vegeta licensees from Austria and Hungary. There have been around 50 instances of other companies attempting to reproduce the product. Vegeta was conceived in 1958 in Podravka's laboratories.<ref name="Vegeta history"/> The product was first sold in [[Socialist Federal Republic of Yugoslavia|Yugoslavia]] in 1959 as "Vegeta 40".<ref name="Vegeta history"/> In 1967 Vegeta was first exported to Hungary and the [[USSR]]<ref name="Vegeta history"/> and is now sold in around 40 countries worldwide.<ref name="Vegeta history"/> There is also a "no MSG added" version for those avoiding [[monosodium glutamate]].<ref name=VProducts>{{cite web|url=http://www.vegeta.com/products|title=Products – Vegeta|publisher=Podravka d.d.|url-status=dead|archive-url=https://web.archive.org/web/20150725080048/http://www.vegeta.com/products|archive-date=2015-07-25}}</ref>
*''Warzywko'' - a condiment similar to ''Vegeta'', sold in Poland
*''Warzywko'' – a condiment similar to ''Vegeta'', sold in Poland
*''Eva'' – sardines, tuna, mackerel & herring<ref name=podravka>{{cite web|url=https://www.podravka.hr/proizvodi/eva/|title=Eva – Podravka|publisher=Podravka d.d.}}</ref>
*''Eva'' - sardines
*''Tallianetta'' - pasta meals
*''Tallianetta'' – pasta meals
*''Vital Fini-Mini'' - small soups
*''Vital Fini-Mini'' – small soups
*''Fant'' - half ready-to-serve meals
*''Fant'' – half ready-to-serve meals
*''Belsad'' - marmelades and jams
*''Belsad'' – marmelades and jams
*''Sms'' - oils
*''Sms'' – oils
*''Provita'' - cereals
*''Provita'' – cereals
*''Čokolino'' and ''Lino'' - food for small children
*''Čokolino'' and ''Lino'' – food for small children
*''[[Čokolešnik]]'' and ''Čoko'' - food for small children
*''[[Čokolešnik]]'' and ''Čoko'' – food for small children
*''Dolcela'' - cremes
*''Dolcela'' – cremes
*''Lero'' - juices
*''Lero'' – juices
*''Kviki'' - salted snacks
*''Kviki'' – salted snacks
Podravka also produces pickled vegetables and [[Ajvar]] relish.
Podravka also produces [[pickled vegetables]] and [[Ajvar]] relish.


==See also==
==See also==
{{portal|Food}}
{{Portal|Food}}
* [[List of mustard brands]]
* [[List of mustard brands]]


== References ==
== References ==
{{reflist}}
{{Reflist}}


==External links==
==External links==
{{commons category}}
{{Commons category}}
* {{official website|http://www.podravka.hr}}
* {{Official website|http://www.podravka.hr}}


{{CROBEX companies}}
{{CROBEX companies}}
{{Authority control}}


[[Category:Food and drink companies established in 1934]]
[[Category:Food and drink companies established in 1934]]
[[Category:Companies listed on the Zagreb Stock Exchange]]
[[Category:Companies listed on the Zagreb Stock Exchange]]
[[Category:Companies in the CROBEX]]
[[Category:Food and drink companies of Croatia]]
[[Category:Food and drink companies of Croatia]]
[[Category:Economy of Koprivnica]]
[[Category:1934 establishments in Croatia]]
[[Category:1934 establishments in Croatia]]
[[Category:Croatian brands]]
[[Category:Croatian brands]]
[[Category:Condiment companies]]
[[Category:Condiment companies]]
[[Category:Recipients of the Charter of the Republic of Croatia]]

Latest revision as of 16:25, 13 March 2024

Podravka d.d.
Company typePublic company
ZSE: PODR
ISINHRPODRRA0004 Edit this on Wikidata
IndustryFood and beverages
Founded1934; 91 years ago (1934)
FounderMarijan & Matija Wolf
Headquarters
Koprivnica
,
Croatia
Area served
Worldwide
Key people
Martina Dalić, ph.d. (Chairman)[1]
Željko Vukina (President of the Supervisory Board)[2]
ProductsFood seasoning, soups, ready-to-serve meals, half-ready meals, vegetables, meat products, canned fish, sauces, tomato products, baby food, breakfast cereals, sweet products, ice-cream, bakery products, mill products, frozen products, side dishes, beverages, fresh meat.
RevenueIncrease €717.0 million (2023)[3]
Increase €66.40 million (2023)[3]
Total assetsIncrease €778.10 million (2023)[3]
Total equityIncrease €410.99 million (2023)[3]
Number of employees
6,163 (2023)[3]
Websitewww.podravka.hr

Podravka d.d. is a Croatian food company based in Koprivnica. Founded in 1934, today it is one of the largest food companies in Southeast Europe.

Podravka headquarters in Koprivnica

History

[edit]
Vegeta: Podravka's best known product, a condiment
Former company logo (until January 2024)

1934–1990

[edit]

The brothers Marijan and Matija Wolf founded the company on 14 June 1934. At the time, the firm was a fruit factory. When the communists under Tito took power in 1947 the company was nationalized and received its current name.

In 1949, Podravka started producing fruit jam. In 1952 new products were released on the market: once a fruit factory Podravka now started producing candy, mustard, ketchup, fruit brandy and canned meat. The production of instant soups started in 1957. The rooster on the chicken soup became a symbol in Yugoslavia.

In 1959 Vegeta was released. Today, the condiment is sold in more than 40 countries.

In 1967, Podravka had its first cooperation with international companies and exported Vegeta to Hungary and the Soviet Union for the first time. After founding the subsidiary Belupo in 1972 Podravka started producing pharmaceuticals in Ludbreg and starting 1981 in Danica as well.[4]

1990–present

[edit]

After Croatia regained independence, Podravka was privatized in 1993 and transformed into a stock company. The trade of Podravka shares at the Zagreb Stock Exchange started in 1998. With the 130 million euros gained from the stock market launch, three new factories were built.

In 2000 new production sites in Koprivnica and Poland were opened for Vegeta.[5] In the same year Podravka took over the exclusive sale of Barilla products in Poland[6] and one year later the exclusive sale for Kraš in Hungary.[7] In honour of Zlata Bartl, who was responsible for the development of Vegeta in 1959, the company created the Zlata-Bartl-Foundation in 2001.[8]

Podravka took over Ital-Ice and the Czech company Lagris in 2002. That same year Podravka signed partnership agreements with Nestlé,[9] Heinz[10] and Unilever[11] and transformed the pharmaceutical subsidiary Belupo into a stock company.[12]

In 2003, Podravka opened a new manufactory in the industrial zone of Danica. Three years later, it took over the brand EVA.

In 2007, Podravka acquired the companies Warzywko and Perfekt in Poland and Lero in Croatia. That same year, the Vienna Stock Exchange added Podravka to the CROX-Index.[13] Podravka signed a merchandising agreement with Paramount Pictures in 2008.[14] That same year it took over the brands Čokolešnik and Čoko.[15]

In 2009 a financial scandal led to the arrest of several board members under charges of corruption[16][17] 35 million Euros in company funds was secretly channeled in an attempt to acquire a large stake in Podravka. The Croatian Deputy Prime Minister and former Podravka supervisory board member Damir Polančec resigned his government post.[18][19]

In 2009 Podravka acquired Belsad and opened a new logistics center in Dugopolje.

In 2010, Podravka products were produced in the United States for the first time.[20]

In 2012 Zvonimir Mršić became Podravka's chief executive officer and Dubravko Štimac was elected chairman of the supervisory board.[21]

In 2013, the company opened a Food innovation center in cooperation with the Ruđer Bošković Institute.[22] In the same year, Podravka signed an agreement with the Croatian spirituous beverages' producer Badel 1862 for exclusive distribution of Badel products in Slovenia.[23]

In 2014, Podravka took over the fish processing company Mirna[24] and acquired a 51.55% majority stake in Slovenian food company Žito in 2015.[25]

Consumer brands

[edit]

Podravka markets its products under brand names including:

  • Vegeta – an original condiment which is a mixture primarily of salt with flavour enhancers, spices and various vegetables. It was developed in 1959 by Bosnian Croat scientist Zlata Bartl and her team, and is sold worldwide. It is produced by Podravka,[26] and two Vegeta licensees from Austria and Hungary. There have been around 50 instances of other companies attempting to reproduce the product. Vegeta was conceived in 1958 in Podravka's laboratories.[26] The product was first sold in Yugoslavia in 1959 as "Vegeta 40".[26] In 1967 Vegeta was first exported to Hungary and the USSR[26] and is now sold in around 40 countries worldwide.[26] There is also a "no MSG added" version for those avoiding monosodium glutamate.[27]
  • Warzywko – a condiment similar to Vegeta, sold in Poland
  • Eva – sardines, tuna, mackerel & herring[28]
  • Tallianetta – pasta meals
  • Vital Fini-Mini – small soups
  • Fant – half ready-to-serve meals
  • Belsad – marmelades and jams
  • Sms – oils
  • Provita – cereals
  • Čokolino and Lino – food for small children
  • Čokolešnik and Čoko – food for small children
  • Dolcela – cremes
  • Lero – juices
  • Kviki – salted snacks

Podravka also produces pickled vegetables and Ajvar relish.

See also

[edit]

References

[edit]
  1. ^ "Management – Podravka". Archived from the original on 29 March 2010. Retrieved 31 March 2010.
  2. ^ "Supervisory Board – Podravka". Archived from the original on 2 April 2010. Retrieved 31 March 2010.
  3. ^ a b c d e "Ključni financijski podaci - Pregled najvažnijih financijskih pokazatelja u 1.-12. 2023". podravka.hr (in Croatian). Retrieved 28 February 2023.
  4. ^ [1] Muzejski dokumentacijski centar
  5. ^ "Year 2000". Podarvka. Retrieved 3 October 2015.
  6. ^ "Podravka Polska Sp. z.o.o. becomes an exclusive distributor in Poland for the Italian company, Barilla". Podravka. 21 November 2000. Retrieved 3 October 2015.
  7. ^ "Podravka and Kraš sign a co-operation agreement". Podravka. 26 September 2001. Retrieved 3 October 2015.
  8. ^ "The Establishment of the "Zlata Bartl" Foundation". Podravka. Retrieved 3 October 2015.
  9. ^ "Contract between Podravka d.d. and Nestlé World Trade Corporation on sales, logistics and distribution". Podravka. 29 April 2002. Retrieved 3 October 2015.
  10. ^ "Podravka – exclusive distributor of the Heinz brand in Hungary". Podravka. 21 October 2002. Archived from the original on 27 September 2015. Retrieved 3 October 2015.
  11. ^ "CROATIA: Unilever signs ice cream distribution deal with Podravka". just-food. 19 December 2002. Retrieved 3 October 2015.
  12. ^ "Belupo transformed into Joint Stock Company". Podravka. 11 October 2002. Retrieved 3 October 2015.
  13. ^ "CROX Index-Zertifikat: Ein aussichtsreiches Land wird investierbar" (in German). Der Standard. 25 July 2007. Retrieved 3 October 2015.
  14. ^ "Podravka collaborates with the film studio Paramount Pictures". Podravka. 5 March 2008. Archived from the original on 27 September 2015. Retrieved 3 October 2015.
  15. ^ "Podravka to be the new owner of the cereals range". Droga Kolinska. 3 October 2008. Archived from the original on 27 September 2015. Retrieved 3 October 2015.
  16. ^ "US embassy cables: Speculation grows around Sanader role in 'Croatia's Enron'". The Guardian. 12 February 2010. Retrieved 5 September 2019.
  17. ^ "Scandal at Croatia food firm threatens to swallow deputy PM". bne IntelliNews. New Sparta. 27 October 2009. Retrieved 13 September 2018.
  18. ^ Matejcic, Barbara (30 October 2009). "Croatian Deputy PM Resigns Amid Scandal". Balkan Insight. Balkan Investigative Reporting Network. Retrieved 13 September 2018.
  19. ^ "Krimi um kroatische Podravka geht weiter" (in German). Der Standard. 9 February 2010. Retrieved 3 October 2015.
  20. ^ "Croatian food manufacturer Podravka has started USA production of its beef goulash in". Balkans.com. 15 November 2010. Archived from the original on 27 September 2015. Retrieved 3 October 2015.
  21. ^ "Appointments within Podravka d.d. Supervisory and Management Boards". 24 February 2012. Retrieved 3 October 2015.
  22. ^ "History". Podravka. Retrieved 3 October 2015.
  23. ^ "Podravka and Badel 1862 sign a Distribution contract for the market of Slovenia". Badel 1862. 16 January 2013. Archived from the original on 27 February 2015. Retrieved 3 October 2015.
  24. ^ "Report on takeover of the MIRNA Business system for catch, processing and trade of fish and fish products, Inc". 13 November 2014. Archived from the original on 5 October 2015. Retrieved 3 October 2015.
  25. ^ "Croatian food firm Podravka to buy Slovenia's Zito". Reuters. 21 April 2015. Retrieved 3 October 2015.
  26. ^ a b c d e "Vegeta history". Podravka d.d. Archived from the original on 28 August 2008. Retrieved 17 August 2008.
  27. ^ "Products – Vegeta". Podravka d.d. Archived from the original on 25 July 2015.
  28. ^ "Eva – Podravka". Podravka d.d.
[edit]
Wikimedia Commons has media related to Podravka.
Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=Podravka&oldid=1213530534"