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{{BLP sources|date=November 2017}}
{{multiple issues|
{{short description|American businessman}}
{{Advert|date=July 2009}}
{{COI|date=July 2009}}
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}}

{{Infobox person
{{Infobox person
| name = Robbie Bach
| name = Robbie Bach
| image = Robbie Bach.jpg
| image = Robbie Bach.jpg
| caption = Bach in 2006
| caption = Bach in 2006
| birth_date = {{birth-date and age|December 31, 1961}}
| birth_date = {{birth-date and age|December 31, 1961}}
| birth_place = [[Peoria, Illinois]]
| birth_place = [[Peoria, Illinois]]
| occupation =
| occupation =
| alma_mater = {{plainlist|
| known_for = former Microsoft executive
* [[University of North Carolina at Chapel Hill]]
⚫
| spouse =
* [[Stanford University]]
| website =
}}
}}
⚫
| spouse =

| website = [http://www.robbiebach.com www.robbiebach.com]
⚫
'''Robert J. Bach''' (born December 31, 1961), commonly known as '''Robbie Bach''', was the President of Entertainment & Devices Division at [[Microsoft]]. He led the division that is responsible for the [[Xbox (console)|Xbox]], [[Xbox 360]], [[Zune]], [[:Category:Windows games|Windows Games]], [[Windows Mobile]] and the [[Microsoft TV]] platform. On May 25, 2010, Robert J. Bach and division chief technology officer [[James Allard]] announced their retirement from Microsoft effective in the fall of 2010.<ref>[http://content.usatoday.com/communities/technologylive/post/2010/05/robbie-bachs-retirement-puts-spotlight-on-microsofts-struggles-/1 USA Today Article, May 25, 2010]</ref>
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}}
<ref>[http://www.nytimes.com/2010/05/26/technology/26soft.html New York Times Article, May 25,2010]</ref>
⚫
'''Robert J. Bach''' (born December 31, 1961), commonly known as '''Robbie Bach''', was the President of Entertainment & Devices Division at [[Microsoft]]. He led the division that was responsible for the [[Xbox (console)|Xbox]], [[Xbox 360]], [[Zune]], [[Games for Windows]], [[Windows Phone]] and the [[Microsoft TV]] platform. After 22 years at [[Microsoft]], Robbie announced his retirement from Microsoft effective in the fall of 2010. Robbie has spoken to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game Plan for Corporate and Civic Renewal.<ref>[http://content.usatoday.com/communities/technologylive/post/2010/05/robbie-bachs-retirement-puts-spotlight-on-microsofts-struggles-/1 USA Today Article, May 25, 2010]</ref><ref>[https://www.nytimes.com/2010/05/26/technology/26soft.html New York Times Article, May 25,2010]</ref>


==Biography==
==Biography==
Robbie Bach was born in [[Peoria, Illinois]] and is the son of a former [[Schlitz]] executive. He graduated from RJ Reynolds High School in Winston-Salem, North Carolina in 1980. He played competitive tennis at the [[University of North Carolina at Chapel Hill]] where he was a recipient of the prestigious Morehead Scholarship, now known as the [[Morehead-Cain Scholarship]]. After graduating with a degree in economics, he worked at [[Morgan Stanley]] before going on to receive an MBA from [[Stanford University]]. He joined Microsoft in 1988 and was with the company until 2010. He is married with three children.
Robbie Bach was born in [[Peoria, Illinois]] and is the son of a former [[Joseph Schlitz Brewing Company|Schlitz]] executive. He graduated from RJ Reynolds High School in Winston-Salem, North Carolina in 1980. Robbie was a Morehead Scholar at the [[University of North Carolina at Chapel Hill]] where he graduated with highest honors in economics and was also named an Academic All-American on the Tar Heel's varsity tennis team. Robbie went to work for [[Morgan Stanley]] for two years before going on to become an Arjay Miller Scholar at [[Stanford University]] [[Stanford Graduate School of Business|Graduate School of Business]] where he earned his MBA.

He joined [[Microsoft]] in 1988 and was with the company until 2010. He is currently serving on the board of several companies and non-profit organizations. He is now focused on bringing his experiences to positively impact communities through his public speaking engagements and recently published book - Xbox Revisited: A Game Plan for Corporate and Civic Renewal. He is married with three children.


==Microsoft career==
==Microsoft career==
Robbie Bach joined Microsoft in 1988 and over the next 22 years worked in various marketing, general management and business leadership roles.


===Microsoft Office===
===Microsoft Office===
As the top marketing executive in charge of Microsoft Office during the 1990s Bach battled against Corel and Lotus when they had 80% market share to Microsoft's 20%. Microsoft Office suite is now Microsoft's second most profitable product, garnering billions in revenue.
As the top marketing executive in charge of Microsoft Office during the 1990s, Bach battled against WordPerfect and Lotus when they had 80% market share to Microsoft's 20%. Microsoft Office suite became Microsoft's second most profitable product, garnering billions in revenue.


===Microsoft Europe===
===Microsoft Europe===
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* President of the Entertainment and Devices Division
* President of the Entertainment and Devices Division


==Boys and Girls Club==
==Board memberships==
Bach sits on the board of governors for the [[Boys & Girls Clubs of America]] and is the interim chairman of the [[Entertainment Software Association]].
* [[Boys & Girls Clubs of America]]: Board Chairman 2008 - 2010; Board of Governors 2005–Present.
* [[Sonos]]: Board of Governors 2011–Present.

* [[United States Olympic Committee]]: Board of Directors 2011–Present.
==Retirement==
* [[Bipartisan Policy Center]]: Board of Directors 2016–Present.
On 25 May 2010 it was announced that he was to step down in the fall of 2010 after 22 years with Microsoft. After leaving Microsoft Bach joined the boards of the Boys & Girls Club of America, the U.S. Olympic Committee and Sonos, the maker of wireless digital music systems.<ref>http://news.cnet.com/8301-10805_3-20128045-75/how-windows-8-kod-the-innovative-courier-tablet/</ref>
* [[Brooks Sports]]: Board of Advisers 2011–2015.
* Year Up Puget Sound: Board of Directors 2012–Present.
* [[Space Needle]]: Board of Directors 2011–Present.
* Maninis Inc.: Co-Owner 2014–Present.


==References==
==References==
{{reflist}}
{{Reflist}}


==External links==
==External links==
* [http://www.microsoft.com/presspass/exec/rbach/default.mspx Robert J. Bach's bio page at Microsoft PressPass]
* [https://www.microsoft.com/presspass/exec/rbach/default.mspx Robert J. Bach's bio page at Microsoft PressPass]
* [http://news.cnet.com/8301-10784_3-9956880-7.html?part=rss&subj=news&tag=2547-1_3-0-20/ Microsoft's Robbie Bach 'thought about killing' Surface - June 2, 2008]
* [http://news.cnet.com/8301-10784_3-9956880-7.html?part=rss&subj=news&tag=2547-1_3-0-20/ Microsoft's Robbie Bach 'thought about killing' Surface - June 2, 2008]
* [http://news.cnet.com/8301-10805_3-20128013-75/the-inside-story-of-how-microsoft-killed-its-courier-tablet/ The Inside Story of How Microsoft Killed its Courier Tablet - November 1, 2011]
* [http://news.cnet.com/8301-10805_3-20128013-75/the-inside-story-of-how-microsoft-killed-its-courier-tablet/ The Inside Story of How Microsoft Killed its Courier Tablet - November 1, 2011]


{{Microsoft Executives}}
{{Microsoft Executives}}
{{Authority control}}


{{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. -->
| NAME = Bach, Robert J.
| ALTERNATIVE NAMES =
| SHORT DESCRIPTION =
| DATE OF BIRTH = December 31, 1961
| PLACE OF BIRTH = [[Peoria, Illinois]]
| DATE OF DEATH =
| PLACE OF DEATH =
}}
{{DEFAULTSORT:Bach, Robert J.}}
{{DEFAULTSORT:Bach, Robert J.}}
[[Category:Living people]]
[[Category:Living people]]
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[[Category:People from Peoria, Illinois]]
[[Category:People from Peoria, Illinois]]
[[Category:University of North Carolina at Chapel Hill alumni]]
[[Category:University of North Carolina at Chapel Hill alumni]]
[[Category:Stanford University alumni]]
[[Category:Stanford Graduate School of Business alumni]]
[[Category:1961 births]]
[[Category:1961 births]]
[[Category:Corporate executives]]
[[Category:Corporate executives]]

Latest revision as of 20:44, 16 March 2024

Robbie Bach
Bach in 2006
BornDecember 31, 1961 (1961-12-31) (age 62)
Peoria, Illinois
Alma mater
Websitewww.robbiebach.com

Robert J. Bach (born December 31, 1961), commonly known as Robbie Bach, was the President of Entertainment & Devices Division at Microsoft. He led the division that was responsible for the Xbox, Xbox 360, Zune, Games for Windows, Windows Phone and the Microsoft TV platform. After 22 years at Microsoft, Robbie announced his retirement from Microsoft effective in the fall of 2010. Robbie has spoken to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game Plan for Corporate and Civic Renewal.[1][2]

Biography

[edit]

Robbie Bach was born in Peoria, Illinois and is the son of a former Schlitz executive. He graduated from RJ Reynolds High School in Winston-Salem, North Carolina in 1980. Robbie was a Morehead Scholar at the University of North Carolina at Chapel Hill where he graduated with highest honors in economics and was also named an Academic All-American on the Tar Heel's varsity tennis team. Robbie went to work for Morgan Stanley for two years before going on to become an Arjay Miller Scholar at Stanford University Graduate School of Business where he earned his MBA.

He joined Microsoft in 1988 and was with the company until 2010. He is currently serving on the board of several companies and non-profit organizations. He is now focused on bringing his experiences to positively impact communities through his public speaking engagements and recently published book - Xbox Revisited: A Game Plan for Corporate and Civic Renewal. He is married with three children.

Microsoft career

[edit]

Robbie Bach joined Microsoft in 1988 and over the next 22 years worked in various marketing, general management and business leadership roles.

Microsoft Office

[edit]

As the top marketing executive in charge of Microsoft Office during the 1990s, Bach battled against WordPerfect and Lotus when they had 80% market share to Microsoft's 20%. Microsoft Office suite became Microsoft's second most profitable product, garnering billions in revenue.

Microsoft Europe

[edit]

From 1990 to 1992, Bach served as the business operations manager for Microsoft Europe, reporting to the president of Microsoft Europe in Paris, where he coordinated business planning and strategy, budgeting, and special projects. He also helped unify Microsoft's once-divided European local units.

President, Entertainment & Devices Division

[edit]

As president of the Entertainment & Devices (E&D) Division at Microsoft Corp., Robbie Bach drove the company's Connected Entertainment vision, offering consumers new and branded entertainment experiences across music, gaming, video and mobile communications. Bach's responsibilities included guiding new software, services and hardware throughout Microsoft's entertainment and mobility platforms, and bringing those solutions to market with retailers and partners. Bach also managed Microsoft's worldwide retail relationships as well as media and entertainment partner relationships.

Microsoft titles

[edit]
  • Product Manager (Microsoft Works)
  • Business Operations Manager (Europe)
  • Vice President of Marketing (Desktop Applications Division)
  • Vice President of the Learning (Entertainment and Productivity Division)
  • Vice President of the Home and Retail division
  • Senior Vice President of Home and Entertainment Division
  • President of the Entertainment and Devices Division

Board memberships

[edit]

References

[edit]
  1. ^ USA Today Article, May 25, 2010
  2. ^ New York Times Article, May 25,2010
[edit]
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