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#REDIRECT [[Fashion of Catherine, Princess of Wales#Kate Middleton effect]]
[[File:Canada Ottawa William and Kate 2011.jpg|thumb|right|Kate Middleton wearing a [[Reiss (brand)|Reiss]] dress<ref>{{cite news |title=Stunning Kate Middleton celebrates Canada Day in Reiss dress |author=IBTimes Staff Reporter |url=http://www.ibtimes.com/articles/172977/20110701/kate-middleton-stunning-celebrates-canada-day-144th-reiss-dress-ottawa-fashionista-sylvia-fletcher-f.htm |newspaper=[[International Business Times]] |date=July 1, 2011 |access-date=September 18, 2012}}</ref> during [[Canada Day]] celebrations on July 1, 2011.]]
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The '''Kate Middleton effect'''<ref>{{cite web|url=http://newsfeed.time.com/2012/04/27/a-year-later-the-kate-middleton-effect-is-still-going-strong/|title=A Year Later, the Kate Middleton Effect Is Still Going Strong|publisher=Newsfeed.time.com|date=2012-04-27|access-date=2012-05-07}}</ref> (also the '''Kate effect''', the '''Duchess of Cambridge effect''' or the '''Duchess effect''')<ref name="ThomasWood2012">{{cite news|url=https://www.theguardian.com/uk/2012/mar/30/kate-duchess-of-cambridge-fashion-lk-bennett|title=How the 'Duchess of Cambridge effect' is helping British fashion in US|last=Thomas-Bailey|first=Carlene |author2=Zoe Wood|date=30 March 2012|work=The Guardian|access-date=3 May 2012}}</ref> is the trend<ref name="Smith2011">{{cite book|last=Smith|first=Sean|title=Kate: A Biography of Kate Middleton|url=https://books.google.com/books?id=QwIXG7EbQ5cC&pg=PT142|date=24 May 2011|publisher=Simon and Schuster|isbn=978-1-4516-6156-9|page=142}}</ref> effect that [[Catherine, Duchess of Cambridge]], is reported to have had on others, for example in sales of particular products. Although Middleton was in the public eye for many years as the girlfriend of [[Prince William]], the effect began after the [[Engagement announcement dress of Catherine Middleton|announcement of the couple's engagement]] in November 2010, which spawned a media frenzy.
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According to ''[[Newsweek]]'', "The Kate Effect may be worth £1 billion to the UK fashion industry".

The Duchess of Cambridge's [[wedding dress of Kate Middleton|wedding dress]] was put on display at [[Buckingham Palace]] in the summer of 2011. The display helped to raise approximately £8 million for the [[Royal Collection]], as well as the charitable fund of the Duke and Duchess, and was reported to have drawn a record number of visitors.<ref>{{cite web|url=http://nymag.com/thecut/2011/09/kate_middletons_wedding_dress.html |title=Kate Middleton's Wedding Dress Could Attract More Visitors to Buckingham Palace in a Single Summer Than Ever Before - The Cut |publisher=Nymag.com |date=2011-04-30 |access-date=2013-03-31}}</ref> This charitable contribution was enhanced in 2012 when the Duchess gave her first public speech for her patronage, EACH (East Anglia's Children's Hospices), and was seen wearing one of their charity bracelets. The bracelet then went on to sell out rapidly, although the number of available units beforehand was not known.<ref>{{cite web|author=Victoria Murphy |url=https://www.mirror.co.uk/news/uk-news/kate-middleton-kate-effect-strikes-1156290 |title=Kate Middleton: Kate Effect strikes again as £10 charity bracelets sell out after Duchess is pictured wearing one |work=Mirror Online |publisher=Mirror.co.uk |date=2012-07-23 |access-date=2013-03-31}}</ref>

In December 2017, [[Meghan Markle]], the fiance of Middleton's brother-in-law [[Prince Harry]], caused a surge in interest in Scottish retailer [[Strathberry]], after carrying one of their handbags to a public event shortly after their engagement. This was reported as an indication that Markle's fashion choices would produce her own version of the Kate effect.<ref name=":0">{{Cite news|url=https://www.telegraph.co.uk/news/2017/12/01/scottish-luxury-handbag-company-gets-big-break-sending-sample/|title=Scottish family handbag firm feels the ‘Meghan effect’ as Strathberry orders soar|last=Ward|first=Victoria|date=2017-12-01|work=The Telegraph|access-date=2018-02-09|language=en-GB|issn=0307-1235}}</ref><ref>{{cite web|url=http://www.vogue.co.uk/article/meghan-markle-fashion|title=The Meaning Of Meghan|publisher=British Vogue|first=Afua|last=Hirsch|first2=Claudia|last2=Croft|date=18 May 2018|accessdate=31 May 2018}}</ref> After Markle and Prince Harry's first appearance as a couple, brands [[Mackage]], [[Birks]], R&R Jewelers and Crown Jewelers noted an upswing in their website hits and sales.<ref>{{cite news|title=How to Dress Meghan Markle (Hint: You Probably Can't)|url=https://www.businessoffashion.com/articles/intelligence/the-challenges-of-dressing-meghan-markle|accessdate=24 May 2018|work=The Business of Fashion|date=16 May 2018}}</ref><ref>{{cite web|url=https://www.cnbc.com/2018/05/25/meghan-markle-makes-gold-sales-sparkle.html|title=Meghan Markle makes gold sales sparkle|publisher=CNBC|date=25 May 2018|accessdate=31 May 2018}}</ref>

==References==
{{Reflist }}

{{Catherine, Duchess of Cambridge}}

[[Category:Catherine, Duchess of Cambridge]]
[[Category:British fashion]]
[[Category:2010s fashion]]

Latest revision as of 17:12, 18 March 2024