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{{Short description|Restaurant chain}}
[[Image:Mayo Logo.PNG|thumb|160px|right|Current Taco Mayo Logo]]
{{Infobox company
'''Taco Mayo Restaurant''' is a [[Mexico|Mexican]]-American [[fast food]] chain based in [[Oklahoma City, Oklahoma]].<ref>"[http://www.tacomayo.com/contactus.html Contact Us!]" Taco Mayo. Retrieved on February 25, 2010.</ref>
| name = Taco Mayo Inc.
| logo = Mayo Logo.PNG
| logo_size = 160px
| logo_alt =
| logo_caption = Current Taco Mayo Logo
| image =
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| image_caption =
| trade_name =
| native_name =
| native_name_lang = <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languages, use {{Lang|[code]|[name]}} in native_name = and leave native_name_lang = empty. -->
| romanized_name =
| former_name =
| type = [[Privately held company]]
| traded_as =
| ISIN =
| industry = [[Restaurant]]
| genre = [[Fast food]]
| fate =
| predecessor = <!-- or: | predecessors = -->
| successor = <!-- or: | successors = -->
| founded = {{start date and age|1978|5|21}}<br />[[Norman, Oklahoma]]
| founder = <!-- or: | founders = -->
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| hq_location =
| hq_location_city = [[Oklahoma City]], [[Oklahoma]]
| hq_location_country = U.S.
| num_locations = 39
| num_locations_year = 2023
| area_served = <!-- or: | areas_served = -->
| key_people =
| products =
{{flatlist|
⚫
* [[Taco]]s
* [[burrito]]s
* Fresh Mex
}}
| production =
| production_year = <!-- Year of production data (if known) -->
| brands =
| services =
| revenue =
| revenue_year = <!-- Year of revenue data (if known) -->
| operating_income =
| income_year = <!-- Year of operating_income data (if known) -->
| net_income = <!-- or: | profit = -->
| net_income_year = <!-- or: | profit_year = --><!-- Year of net_income/profit data (if known) -->
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| parent =
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| module = <!-- Used to embed other templates -->
| ratio = <!-- Basel III ratio; used for banks only -->
| rating = <!-- Credit rating; used for banks only -->
| website = {{URL|https://www.tacomayo.com/}}
| footnotes =
}}


The chain originated in [[Norman, Oklahoma]] in May 1978.<ref>[http://www.tacomayo.com/CompanyHistory.html Taco Mayo Company<!-- Bot generated title -->]</ref> By 1980, Taco Mayo had expanded into [[franchising]] by establishing three stores in the [[Oklahoma City metropolitan area]]. Over the years, Taco Mayo has expanded from a single store in [[Norman, Oklahoma]] into a regional operation with franchise locations throughout [[Oklahoma]], northern [[Texas]], southern [[Kansas]], and western [[Arkansas]]. Currently there are approximately 80, Taco Mayo locations. Taco Mayo is owned by Taco Mayo Franchise Systems, Inc.
'''Taco Mayo Restaurant''' is an American [[fast food]] chain which specializes in [[Mexican food|Mexican-style food]]. The company was founded in [[Norman, Oklahoma]], and is currently headquartered in [[Oklahoma City, Oklahoma]]. Taco Mayo has franchise locations throughout Oklahoma, northern [[Texas]], southern [[Kansas]], and western [[Arkansas]].


==History==
Taco Mayo's most recent TV and radio campaign has garnered many awards for its irreverent humor and a surprising announcer, with a heavy Scottish accent, selling Mexican Food. The current Taco Mayo slogan is "An Attitude For Great Mexican Food!". The campaign was created by the advertising agency Ackerman McQueen located in Oklahoma City.


The chain originated in [[Norman, Oklahoma]] in May 1978, and by 1980, Taco Mayo had expanded into franchising by establishing three stores in the Oklahoma City metropolitan area. Over the years, Taco Mayo has expanded from a single store in Norman into a regional operation with 53 Taco Mayo locations throughout Oklahoma and its surrounding areas. The restaurant wanted to expand to 200 locations by the year 2000.<ref>"Taco Mayo Opens New Territories." Franchise Times 3.3. (1997): 7. Business Source Complete. Web. 20 February 2017.</ref> While it did not reach that goal, it had reached its 100th location by 1997. After the “expansion program” failed, the company began realizing its marketing mistake: never force quantity over quality.<ref>"Taco Mayo Opens 100th Unit." Franchise Times 3.2 (1997): 5. Business Source Complete. Web. 20 February 2017.</ref> Many of the restaurants were built and opened in such a rush that the company did not care about finding the right individuals to run the restaurant or finding the right locations to place the restaurants. Not wanting to be the fast-food chain that everyone stereotyped as poorly crafted or run-down, Taco Mayo's corporate offices closed down many of the locations that were functioning poorly.
Most Taco Mayo locations are located within Oklahoma; however, there are also locations in Arkansas, Kansas, and Texas. The majority of Taco Mayo's locations are franchised.<ref>[http://findarticles.com/p/articles/mi_qn4182/is_20030826/ai_n10158964/pg_1 Taco Mayo marks 25th with new look, new food]</ref>
<ref>White, Tim. Interview with Taco Mayo Franchise Owner. Durant, Oklahoma. Interview by Carley Schuessler, Student. 28 February 2017.</ref>

===Fresh Mex===
Also contributing to saving the franchise's name was the idea to upgrade to a “Fresh Mex” style on the restaurant's 25th anniversary. This upgrade included simplifying the menu and showing the customer the freshness of their food by using an open layout bar that displayed the ingredients in plain sight.


==References==
==References==
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==External links==
==External links==
* [http://www.tacomayo.com Official site]
* [http://www.tacomayo.com Official website]


{{Fast food restaurants}}
{{Fast-food chains of the United States}}
{{Oklahoma City companies}}


[[Category:Companies based in Oklahoma City, Oklahoma]]
[[Category:Companies based in Oklahoma City]]
[[Category:Restaurants in Oklahoma]]
[[Category:Restaurants in Oklahoma]]
[[Category:Economy of the Southwestern United States]]
[[Category:Economy of the Southwestern United States]]
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[[Category:Fast-food Mexican restaurants]]
[[Category:Fast-food Mexican restaurants]]


{{restaurant-stub}}
{{US-restaurant-stub}}
{{oklahoma-stub}}

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[[de:Taco Mayo]]

Latest revision as of 04:56, 21 March 2024

Taco Mayo Inc.
Company typePrivately held company
IndustryRestaurant
GenreFast food
FoundedMay 21, 1978; 46 years ago (1978-05-21)
Norman, Oklahoma
Headquarters
Oklahoma City, Oklahoma
,
U.S.
Number of locations
39 (2023)
Products
Websitewww.tacomayo.com

Taco Mayo Restaurant is an American fast food chain which specializes in Mexican-style food. The company was founded in Norman, Oklahoma, and is currently headquartered in Oklahoma City, Oklahoma. Taco Mayo has franchise locations throughout Oklahoma, northern Texas, southern Kansas, and western Arkansas.

History

[edit]

The chain originated in Norman, Oklahoma in May 1978, and by 1980, Taco Mayo had expanded into franchising by establishing three stores in the Oklahoma City metropolitan area. Over the years, Taco Mayo has expanded from a single store in Norman into a regional operation with 53 Taco Mayo locations throughout Oklahoma and its surrounding areas. The restaurant wanted to expand to 200 locations by the year 2000.[1] While it did not reach that goal, it had reached its 100th location by 1997. After the “expansion program” failed, the company began realizing its marketing mistake: never force quantity over quality.[2] Many of the restaurants were built and opened in such a rush that the company did not care about finding the right individuals to run the restaurant or finding the right locations to place the restaurants. Not wanting to be the fast-food chain that everyone stereotyped as poorly crafted or run-down, Taco Mayo's corporate offices closed down many of the locations that were functioning poorly. [3]

Fresh Mex

[edit]

Also contributing to saving the franchise's name was the idea to upgrade to a “Fresh Mex” style on the restaurant's 25th anniversary. This upgrade included simplifying the menu and showing the customer the freshness of their food by using an open layout bar that displayed the ingredients in plain sight.

References

[edit]
  1. ^ "Taco Mayo Opens New Territories." Franchise Times 3.3. (1997): 7. Business Source Complete. Web. 20 February 2017.
  2. ^ "Taco Mayo Opens 100th Unit." Franchise Times 3.2 (1997): 5. Business Source Complete. Web. 20 February 2017.
  3. ^ White, Tim. Interview with Taco Mayo Franchise Owner. Durant, Oklahoma. Interview by Carley Schuessler, Student. 28 February 2017.
[edit]
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