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{{Infobox TV channel
{{short description|Italian television channel}}
{{more footnotes|date=May 2020}}
| name = Antenna 3 ( Full name in 1977 Antenna 3 Lombardia)
{{Use dmy dates|date=May 2020}}
| logo =
{{Infobox television channel
| launch_date = 3rd November 1977
| name = Antenna 3
| picture format = [[Aspect ratio (image)#4:3 standard|4:3]] [[standard-definition television|SDTV]]
| country = {{flag|Italy}}
| logo =
| launch_date = 3 November 1977
| language = [[Italian language|Italian]]
| picture_format = [[Aspect ratio (image)#4:3 standard|4:3]] [[standard-definition television|SDTV]]
| broadcast area = [[Lombardia]]
| founded by = [[Enzo Tortora]] and Renzo Villa
| country = [[Italy]]
| owner = Sandro Parenzo
| language = [[Italian language|Italian]]
| website = http://www.mediapason.it/antenna3/
| area = [[Lombardia]]
| owner = Sandro Parenzo
| terr serv 1 = [[Digital terrestrial television in Italy|Digital]]
| terr chan 1 = [[Virtual channel|LCN]]
| website = http://www.mediapason.it/antenna3/
| terr_serv_1 = [[Digital terrestrial television in Italy|Digital]]
|sat serv 1=
| terr_chan_1 = [[Virtual channel|LCN]] 15
|sat chan 1=
}}
}}


Antenna 3, former known as "Antenna 3 Lombardia", also known as "Antennatre" is a private tv station. It was founded in 1977 with the help of [[Enzo Tortora]] a famous italian showman,by Renzo Villa<ref>[http://www.varesenews.it/2010/12/the-nostalgia-of-renzo-villa-the-father-of-antenna-3-this-is-my-story/130476/ The nostalgia of Renzo Villa, The father of Antenna 3, this is my history]</ref>, a simply clerck of the municipality of [[Varese]], who became a self made man tv publisher.
'''Antenna 3''', formerly known as "''Antenna 3 Lombardia''" and also known as "Antennatre" is a private TV station. It was founded in [[Legnano]] in 1977 by Renzo Villa,<ref>[http://www.varesenews.it/2010/12/the-nostalgia-of-renzo-villa-the-father-of-antenna-3-this-is-my-story/130476/ The nostalgia of Renzo Villa, The father of Antenna 3, this is my history]</ref> a clerk of the municipality of [[Varese]], who became a self made TV publisher. [[Enzo Tortora]], a famous Italian showbiz personality, was instrumental in its founding.
It was one of the first italian private tv station, born after the end of the state monopoly on television broadcasting, brought by the little tv station [[Telebiella]]. Among almost 1500 private tv station born in that years in Italy, Antennatre, was, that time, the biggest one, with one of the most modern broadcasting center in Europe, and the biggest tv studio, the so-called "Studio 1".<ref>[http://www.idini.it/blog/november-3-1977 November 3, 1977 start of a media adventure, article written by mr. Pierantonio Idini, who started his career as junior cameramen at Antenna 3]</ref>


Antenna 3 was one of the first Italian private TV stations, born once the state monopoly on television broadcasting was ended by the small TV station [[Telebiella]]. In those years Atennatre was the largest out of 1500 private Italian TV stations. Attenatre had one of the most modern broadcasting centers in Europe, and the biggest TV studio, the so-called "Studio 1".<ref>[http://www.idini.tv/blog/november-3-1977 November 3, 1977 start of a media adventure, article written by Pierantonio Idini, who started his career as junior cameraman at Antenna 3]</ref>
It was established in [[Legnano]] a small town in the suburbs of [[Milano]], close to [[Malpensa]] airport.
A lot of very famous italian tv showman worked or started their carreer at Antennatre such as [[Ettore Andenna]], [[Massimo Boldi]] and [[Teo Teocoli]], [[Amanda Lear]],[[Renato Rascel]],[[Giorgio Faletti]] and [[Walter Chiari]]. [[Cino Tortorella]] worked at Antenna3 as director and author. Other important italian television directors, such as [[Beppe Recchia]] and [[Paolo Beldì]], and [[Davide Rampello]] worked in Antenna3 too. The owner of the television himself, Renzo Villa, was one of the anchorman of the tv too. A lot of famous technicians and managers of italian television, started their career working for Antenna3.
The italian [[songwriter]] [[Roberto Vecchioni]], who was graduated in classical literature and was a Teacher in High Schools, conducted a show in the afternoon where helped "live" students doing their homework, such as translations from [[latin]] and [[ancient greek]].


It was established in [[Legnano]], a small town in the suburbs of [[Milan]], near [[Malpensa]] airport.
The tv shows were based on the engagement of the audience, and on the [[Enterprise generated content]].
Several very famous Italian TV personalities showman worked or started their career at Antennatre such as [[Ettore Andenna]], [[Massimo Boldi]] and [[Teo Teocoli]], [[Amanda Lear]], [[Renato Rascel]], [[Giorgio Faletti]], [[Walter Chiari]], [[Carmen Russo]], [[Wilma De Angelis]] and [[Cino Tortorella]] worked at Antenna3 as director and writer.
The founder Renzo Villa, was the owner of the tv station until 1987.


Other important Italian television directors, such as [[Beppe Recchia]] and [[Paolo Beldì]], and [[Davide Rampello]] worked in Antenna3 as well. The owner of the TV station himself, Renzo Villa, was one of the anchormen. Many famous technicians and managers of Italian television began their career working for Antenna3.
Still existing today, although less important that in the past, from 2004, belongs to [[Telelombardia]].


The TV shows were based on audience engagement and on [[enterprise generated content]]. For example the Italian [[songwriter]] [[Roberto Vecchioni]], who was educated in classical literature and was a high school teacher, had an afternoon show that aided students on air with their [[Latin]] and [[Ancient Greek|Ancient Greek homework]].
After the death of the founder Renzo Villa, died in 2010, his family, some of his previous employees, and some of his friends founded a Charity Association in his honor.

Renzo Villa, was the owner of the TV station until 1987 but from 2004, the station, which still exists today, has been owned by [[Telelombardia]].

After his death in 2010, Renzo Villa's family, former employees, and friends, founded a charity association in his memory.


==Bibliography==
==Bibliography==
* Aldo Grasso, ''La Tv del sommerso'', Milano, Mondadori, 2006. ISBN 88-04-56194-7
* Aldo Grasso, ''La Tv del sommerso'', Milano, Mondadori, 2006. {{ISBN|88-04-56194-7}}
* Giancarlo Dotto e Sandro Piccinini, ''Il mucchio selvaggio. La strabiliante, epica, inverosimile ma vera storia della televisione locale in Italia'', Milano, Mondadori, 2006. ISBN 88-04-53952-6
* Giancarlo Dotto e Sandro Piccinini, ''Il mucchio selvaggio. La strabiliante, epica, inverosimile ma vera storia della televisione locale in Italia'', Milano, Mondadori, 2006. {{ISBN|88-04-53952-6}}
* Joseph Baroni, ''Dizionario della Televisione. I programmi della televisione commerciale dagli esordi a oggi'', Milano, Raffaello Cortina Editore, 2005. ISBN 88-7078-972-1
* Joseph Baroni, ''Dizionario della Televisione. I programmi della televisione commerciale dagli esordi a oggi'', Milano, Raffaello Cortina Editore, 2005. {{ISBN|88-7078-972-1}}
* [[Renzo Villa]] e Roberta Villa, ''Ti ricordi quella sera?'', Edizione Televideo3, 2010. ISBN 978-88-905616-0-3
* [[Renzo Villa]] e Roberta Villa, ''Ti ricordi quella sera?'', Edizione Televideo3, 2010. {{ISBN|978-88-905616-0-3}}

==References==
{{Reflist}}


{{Italian television stations}}
{{Italian television stations}}

Latest revision as of 14:22, 28 March 2024

Antenna 3
CountryItaly
Broadcast areaLombardia
Programming
Language(s)Italian
Picture format4:3 SDTV
Ownership
OwnerSandro Parenzo
History
Launched3 November 1977
Links
Websitehttp://www.mediapason.it/antenna3/
Availability
Terrestrial
DigitalLCN 15

Antenna 3, formerly known as "Antenna 3 Lombardia" and also known as "Antennatre" is a private TV station. It was founded in Legnano in 1977 by Renzo Villa,[1] a clerk of the municipality of Varese, who became a self made TV publisher. Enzo Tortora, a famous Italian showbiz personality, was instrumental in its founding.

Antenna 3 was one of the first Italian private TV stations, born once the state monopoly on television broadcasting was ended by the small TV station Telebiella. In those years Atennatre was the largest out of 1500 private Italian TV stations. Attenatre had one of the most modern broadcasting centers in Europe, and the biggest TV studio, the so-called "Studio 1".[2]

It was established in Legnano, a small town in the suburbs of Milan, near Malpensa airport. Several very famous Italian TV personalities showman worked or started their career at Antennatre such as Ettore Andenna, Massimo Boldi and Teo Teocoli, Amanda Lear, Renato Rascel, Giorgio Faletti, Walter Chiari, Carmen Russo, Wilma De Angelis and Cino Tortorella worked at Antenna3 as director and writer.

Other important Italian television directors, such as Beppe Recchia and Paolo Beldì, and Davide Rampello worked in Antenna3 as well. The owner of the TV station himself, Renzo Villa, was one of the anchormen. Many famous technicians and managers of Italian television began their career working for Antenna3.

The TV shows were based on audience engagement and on enterprise generated content. For example the Italian songwriter Roberto Vecchioni, who was educated in classical literature and was a high school teacher, had an afternoon show that aided students on air with their Latin and Ancient Greek homework.

Renzo Villa, was the owner of the TV station until 1987 but from 2004, the station, which still exists today, has been owned by Telelombardia.

After his death in 2010, Renzo Villa's family, former employees, and friends, founded a charity association in his memory.

Bibliography

[edit]
  • Aldo Grasso, La Tv del sommerso, Milano, Mondadori, 2006. ISBN 88-04-56194-7
  • Giancarlo Dotto e Sandro Piccinini, Il mucchio selvaggio. La strabiliante, epica, inverosimile ma vera storia della televisione locale in Italia, Milano, Mondadori, 2006. ISBN 88-04-53952-6
  • Joseph Baroni, Dizionario della Televisione. I programmi della televisione commerciale dagli esordi a oggi, Milano, Raffaello Cortina Editore, 2005. ISBN 88-7078-972-1
  • Renzo Villa e Roberta Villa, Ti ricordi quella sera?, Edizione Televideo3, 2010. ISBN 978-88-905616-0-3

References

[edit]