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{{Short description|Global Consumer Communication Company}}
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'''Philips Consumer Communications''' was a $2.5 billion joint venture of [[Lucent Technologies]] and [[Philips|Royal Philips Electronics]] formed on [[October 7]], [[1997]]. Philips owned 60% of the joint venture, with Lucent owning the other 40%.
{{Refimprove|date=March 2013}}
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'''Philips Consumer Communications, L.P.''' (abbreviated to '''PCC''') was a $2.5 billion joint venture of [[Lucent Technologies]] and [[Philips|Royal Philips Electronics]] formed on October 7, 1997. Philips owned 60% of the joint venture, with Lucent owning the other 40%.
PCC was a global venture, with branches in more than 100 countries, including the US, Latin America, Asia-Pacific and Europe.<ref name="DuBois1998">{{Cite web
| title = Philips, Lucent Prepare to End Their Struggling Joint Venture
| last = Bois | first = Martin Du
| last2 = Mehta | first2 = Stephanie N.
| last3 = Naik | first3 = Gautam
| work = Wall Street Journal
| date = 1998-10-16
| accessdate = 2015-08-07
| url = https://www.wsj.com/articles/SB908493133328885000
| quote = ...expected to lose about $500 million this year on sales of $2.5 billion ... has a scant 2% of world-wide market share for cellular phones.
}}</ref>
Analysts{{who|date=August 2015}} predicted PCC would become one of the major players in the consumer communications business.


The company consisted of the communications products businesses of the companies. Lucent made cellular telephones that were sold under the Philips brand in the venture, while landline telephones made in the venture were sold under the [[AT&T]] brand, marked "Philips Consumer Communications" on the bottoms of the telephones. Eventually, all telecommunications products made in the venture would be sold under the Philips brand.
The company consisted of the consumer communications equipment businesses of the companies. Both companies made products in the venture, often not sold under their own names. Philips Consumer Communications produced the following equipment:
* digital/analog cellular phones – sold under [[Philips]] brand
* corded/cordless phones – sold under [[AT&T]] brand
* answering machines – sold under [[AT&T]] brand
* screen phones – sold under Philips brand
* pagers/cellular telephones – sold under both Lucent/Philips brands
Eventually, all telecommunications products made in the venture would have been sold under the Philips brand.{{cn|date=August 2015}}


In [[1998]], Lucent and Philips announced it would dissolve its joint venture. Both companies retained their holdings in the joint venture. '''Lucent Technologies Consumer Products LLC''' continued to produce telephones under the AT&T brand. It was spun off later in the year to [[VTech]], whom renamed the company [[Advanced American Telephones]], and shifted all telephone production to [[China]].
In 1998, Lucent and Philips announced it would dissolve its joint venture, after garnering only a 2% market share in mobile phones and losing $500 million on a revenue of $2.5 billion.<ref name="DuBois1998"/> Both companies initially re-absorbed their respective assets in the joint venture, but Lucent subsequently sold off its parts to VTech and Motorola.<ref name="McDonald1998">{{Cite web
| title = VTech Buys Lucent Consumer Division
| author = Martha McDonald
| work = Twice
| date =
| accessdate = 2015-08-07
| url = http://www.twice.com/news/news/vtech-buys-lucent-consumer-division/32150
| quote =
}}</ref><ref name="CNNM1998">{{Cite web
| title = Motorola buys Lucent unit
| author =
| work = CNN Money
| date = 1998-12-21
| accessdate = 2015-08-07
| url = https://money.cnn.com/1998/12/21/deals/motorola/
| language =
| quote =
}}</ref>


PCC was headquartered in [[Parsippany, New Jersey]].
PCC was headquartered in [[Parsippany, New Jersey]].


==References==
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[[Category:Lucent Technologies]]
{{Reflist}}
{{Philips}}

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[[Category:Alcatel-Lucent]]
[[Category:Philips]]
[[Category:Philips]]

Latest revision as of 16:35, 30 March 2024

Philips Consumer Communications, L.P. (abbreviated to PCC) was a $2.5 billion joint venture of Lucent Technologies and Royal Philips Electronics formed on October 7, 1997. Philips owned 60% of the joint venture, with Lucent owning the other 40%. PCC was a global venture, with branches in more than 100 countries, including the US, Latin America, Asia-Pacific and Europe.[1] Analysts[who?] predicted PCC would become one of the major players in the consumer communications business.

The company consisted of the consumer communications equipment businesses of the companies. Both companies made products in the venture, often not sold under their own names. Philips Consumer Communications produced the following equipment:

  • digital/analog cellular phones – sold under Philips brand
  • corded/cordless phones – sold under AT&T brand
  • answering machines – sold under AT&T brand
  • screen phones – sold under Philips brand
  • pagers/cellular telephones – sold under both Lucent/Philips brands

Eventually, all telecommunications products made in the venture would have been sold under the Philips brand.[citation needed]

In 1998, Lucent and Philips announced it would dissolve its joint venture, after garnering only a 2% market share in mobile phones and losing $500 million on a revenue of $2.5 billion.[1] Both companies initially re-absorbed their respective assets in the joint venture, but Lucent subsequently sold off its parts to VTech and Motorola.[2][3]

PCC was headquartered in Parsippany, New Jersey.

References

[edit]
  1. ^ a b Bois, Martin Du; Mehta, Stephanie N.; Naik, Gautam (1998-10-16). "Philips, Lucent Prepare to End Their Struggling Joint Venture". Wall Street Journal. Retrieved 2015-08-07. ...expected to lose about $500 million this year on sales of $2.5 billion ... has a scant 2% of world-wide market share for cellular phones.
  2. ^ Martha McDonald. "VTech Buys Lucent Consumer Division". Twice. Retrieved 2015-08-07.
  3. ^ "Motorola buys Lucent unit". CNN Money. 1998-12-21. Retrieved 2015-08-07.
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