CAID (technology): Difference between revisions
Importing Wikidata short description: "Tracking technology developed by the China Advertising Association" (Shortdesc helper) |
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{{Short description|Tracking technology developed by the China Advertising Association}} |
{{Short description|Tracking technology developed by the China Advertising Association}} |
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'''CAID''' is |
'''CAID''' is a [[surveillance]] technology developed by the [[China Advertising Association]] to circumvent [[web tracking]] restrictions set by [[Apple Inc.|Apple]]. CAID was developed by the state-supported, 2,000-member association to identify users when Apple's [[Identifier for Advertisers]] ("IDFA") is unavailable. |
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Besides a free demo, the technology was unimplemented {{as of|2021|03|lc=yes}} and Apple was aware but had yet to address the effort.<ref name=CAID-Ars>{{Cite web |last1=McGee |first1=Patrick |last2=Yang |first2=Yuan |title=TikTok wants to keep tracking iPhone users with state-backed workaround |work=[[Ars Technica]] |date=2021-03-16 |url=https://arstechnica.com/gadgets/2021/03/chinas-tech-giants-test-way-around-apples-new-privacy-rules/ |language=en-us |accessdate=2021-03-28 |df=mdy-all }}</ref> Public release was unannounced but anticipated later in the month.<ref>{{Cite web |last1=Sharma |first1=Mayank |title=Some of China's biggest technology companies are trying to bypass Apple's new privacy rules |work=TechRadar |date=2021-03-17 |url=https://www.techradar.com/news/some-of-chinas-biggest-technology-companies-are-trying-to-bypass-apples-new-privacy-rules |language=en |accessdate=2021-03-28 |df=mdy-all }}</ref> |
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CAID is believed to be an open framework based on [[device fingerprinting]] that uses a common API-based service, initially operated by the China Advertising Association. to coordinate activities by multiple actors.<ref>{{Cite web|first=Alex|last=Bauer|date=2021-04-06|title=Going Behind The Scenes On CAID, The Chinese IDFA Workaround Causing Such A Headache For Apple|url=https://www.adexchanger.com/data-driven-thinking/going-behind-the-scenes-with-caid-the-chinese-idfa-workaround-causing-such-a-headache-for-apple/|access-date=2021-05-01|website=AdExchanger|language=en-US}}</ref> Data that can be used to create the fingerprint includes model, IP address, language and device start-up time.<ref name=WSJ-2021-04-08/> |
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Companies testing the system reportedly include [[ByteDance]] and [[Tencent]].<ref name=CAID-Ars/> [[Procter & Gamble]] is also reported to have played a part in the development of the technology. <ref name=WSJ-2021-04-08>{{Cite news|first1=Sharon |last1=Terlep|first2=Tim|last2=Higgins|first3=Patience|last3=Haggin|date=2021-04-08|title=P&G Worked With China Trade Group on Tech to Sidestep Apple Privacy Rules|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/p-g-worked-with-china-trade-group-on-tech-to-sidestep-apple-privacy-rules-11617902840|access-date=2021-05-01|issn=0099-9660}}</ref> |
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== Further reading == |
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* {{Cite news |last1=Higgins |first1=Patience Haggin and Tim |title=Apple’s Move to Block User Tracking Spawns New Digital Ad Strategies |work=[[Wall Street Journal]] |date=2021-03-26 |url=https://www.wsj.com/articles/apples-move-to-block-user-tracking-spawns-new-digital-ad-strategies-11616751001 |language=en-US |issn=0099-9660 |df=mdy-all }} |
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{{DEFAULTSORT:CAID}} |
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[[Category:Online advertising]] |
[[Category:Online advertising]] |
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[[Category:Mass surveillance]] |
[[Category:Mass surveillance]] |
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{{Internet-stub}} |
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{{Advertising-stub}} |
Latest revision as of 10:45, 14 April 2024
CAID is a surveillance technology developed by the China Advertising Association to circumvent web tracking restrictions set by Apple. CAID was developed by the state-supported, 2,000-member association to identify users when Apple's Identifier for Advertisers ("IDFA") is unavailable.
Besides a free demo, the technology was unimplemented as of March 2021[update] and Apple was aware but had yet to address the effort.[1] Public release was unannounced but anticipated later in the month.[2]
CAID is believed to be an open framework based on device fingerprinting that uses a common API-based service, initially operated by the China Advertising Association. to coordinate activities by multiple actors.[3] Data that can be used to create the fingerprint includes model, IP address, language and device start-up time.[4]
Companies testing the system reportedly include ByteDance and Tencent.[1] Procter & Gamble is also reported to have played a part in the development of the technology. [4]
References
[edit]- ^ a b McGee, Patrick; Yang, Yuan (March 16, 2021). "TikTok wants to keep tracking iPhone users with state-backed workaround". Ars Technica. Retrieved March 28, 2021.
- ^ Sharma, Mayank (March 17, 2021). "Some of China's biggest technology companies are trying to bypass Apple's new privacy rules". TechRadar. Retrieved March 28, 2021.
- ^ Bauer, Alex (2021-04-06). "Going Behind The Scenes On CAID, The Chinese IDFA Workaround Causing Such A Headache For Apple". AdExchanger. Retrieved 2021-05-01.
- ^ a b Terlep, Sharon; Higgins, Tim; Haggin, Patience (2021-04-08). "P&G Worked With China Trade Group on Tech to Sidestep Apple Privacy Rules". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-05-01.