Eyebrows (advertisement): Difference between revisions
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{{Infobox film |
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| name = Eyebrows |
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| director = [[Tom Kuntz]] |
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| writer = Nils-Petter Lovgren |
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| distributor = [[Cadbury plc]] |
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| released = {{Film date|2009|01|23|df=yes}} |
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| runtime = 1 minute |
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| country = United Kingdom |
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| language = English |
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}} |
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The advert features two children, a boy and a girl, sitting in front of a grey backdrop at a photographer's studio. When the photographer leaves the shot to answer the telephone, the boy presses a button on his watch, at which point "Don't Stop The Rock" by [[Freestyle |
The advert features two children, a boy (Bradley Ford) and a girl (Georgia Wake), sitting in front of a grey backdrop at a photographer's studio. When the photographer leaves the shot to answer the telephone, the boy presses a button on his watch, at which point "Don't Stop The Rock" by [[Freestyle (Florida musician)|Freestyle]] begins to play. The children begin to move their eyebrows up and down to the beat of the song. Throughout the song, the children move their heads from to left to right, up and down staring into a number of cameras, as they continue to move their eyebrows. Towards the end of the advert, the girl begins to release air from a pink balloon in time with the music, producing effects similar to [[scratching]] a [[vinyl record]]. The end of the advert displays a bar of Cadbury Dairy Milk Chocolate above the slogan of the campaign: "A Glass and A Half Full of Joy". |
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it is a very funny advert becasue it is funny. watch it |
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The advert was written by creative director Nils-Petter Lovgren at Fallon and directed by [[Tom Kuntz]].<ref>[http://www.campaignlive.co.uk/news/features/877552/Close-Up-Fallon-raised-eyebrows-latest-Cadbury-ad/ Close Up Fallon Raised Eyebrows Latest Cadbury Ad]</ref> |
The advert was written by creative director Nils-Petter Lovgren at Fallon and directed by [[Tom Kuntz]].<!-- dead link updated with new URL July 2021 ref>[http://www.campaignlive.co.uk/news/features/877552/Close-Up-Fallon-raised-eyebrows-latest-Cadbury-ad/ Close Up Fallon Raised Eyebrows Latest Cadbury Ad]{{Dead link|date=August 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref --><ref name="Lovgren2009">{{Cite web|last=Lovgren|first=Nils-Petter|date=January 30, 2009|title=Close-Up: How Fallon raised eyebrows in latest Cadbury ad|url=https://www.campaignlive.co.uk/article/close-up-fallon-raised-eyebrows-latest-cadbury-ad/877552|url-status=live|archive-url=https://web.archive.org/web/20210718121929/https://www.campaignlive.co.uk/article/close-up-fallon-raised-eyebrows-latest-cadbury-ad/877552|archive-date=2021-07-18|access-date=2021-07-18|website=Campaign}}</ref> |
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It has been reported on in numerous news media and [[blogs]] and resulted in many people doing eyebrow dances in [[YouTube]] videos and parodied in television |
It has been reported on in numerous news media and [[blogs]] and resulted in many people doing eyebrow dances in [[YouTube]] videos and parodied in television programmes including ''[[The Sunday Night Project]]'', with [[Lily Allen]] playing the part of the boy, while puppet doppelgängers of [[Wayne Rooney]] and [[Sven-Göran Eriksson]] did their version on an episode of [[Setanta Sports]]' ''[[Special 1 TV]]''. |
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''[[The Daily Telegraph]]'' newspaper reported: "The one-minute film for Cadbury's Dairy Milk chocolate is thought to have been viewed more than four million times on YouTube and similar sites in its first three weeks. It is twice the number of viewings racked up at the same stage by the firm's previous cult clip, in which a [[Gorilla (advert)|gorilla]] plays drums to [[Phil Collins]]' "[[In the Air Tonight]]"."<ref>[ |
''[[The Daily Telegraph]]'' newspaper reported: "The one-minute film for Cadbury's Dairy Milk chocolate is thought to have been viewed more than four million times on YouTube and similar sites in its first three weeks. It is twice the number of viewings racked up at the same stage by the firm's previous cult clip, in which a [[Gorilla (advert)|gorilla]] plays drums to [[Phil Collins]]' "[[In the Air Tonight]]"."<ref>[https://www.telegraph.co.uk/news/newstopics/howaboutthat/4634737/Dancing-eyebrows-advert-for-Cadburys-becomes-a-hit.html The Daily Telegraph:Dancing eyebrows advert for Cadbury's becomes a hit]</ref> |
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The advert is part of an advertising campaign from Cadbury to promote Dairy Milk including the previously mentioned gorilla advert and one of trucks |
The advert is part of an advertising campaign from Cadbury to promote Dairy Milk including the previously mentioned gorilla advert and one of trucks drag racing down an airport runway. |
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==Accolades== |
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{|class="wikitable" |
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|- |
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! Creator |
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! Country |
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! Accolade |
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! Year |
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! Rank |
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| [[ITV Network|ITV]] |
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| United Kingdom |
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| Ad of the Decade<ref>{{Cite web|url=http://www.tellyads.com/ad_of_the_decade.php|title = TellyAds - ITV Ad of the Decade}}</ref> |
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| 2009 |
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| 19 |
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|} |
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==References== |
==References== |
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==External links== |
==External links== |
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*[ |
*[https://www.youtube.com/watch?v=TVblWq3tDwY Official YouTube video by Glassandahalffull Productions.] |
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*[ |
*[https://www.theguardian.com/lifeandstyle/wordofmouth/2009/feb/27/chocolate-cadburys-eyebrows-advertising The Guardian: Chocolate in adland] |
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*[http://news.bbc.co.uk/1/hi/magazine/7879763.stm BBC News: Do the eyebrows have it?] |
*[http://news.bbc.co.uk/1/hi/magazine/7879763.stm BBC News: Do the eyebrows have it?] |
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*[http://www.dailymail.co.uk/tvshowbiz/article-1127022/The-new-Cadbury-TV-advert-raise-eyebrow--isnt-chocolate-bar-sight.html Daily Mail: The new Cadbury TV advert that will raise an eyebrow... or two] |
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[[Category:2009 works]] |
[[Category:2009 works]] |
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[[Category:2009 in British television]] |
[[Category:2009 in British television]] |
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[[Category: |
[[Category:2000s television commercials]] |
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[[Category:British television commercials]] |
[[Category:British television commercials]] |
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Latest revision as of 17:21, 7 May 2024
| Eyebrows | |
|---|---|
| Directed by | Tom Kuntz |
| Written by | Nils-Petter Lovgren |
| Distributed by | Cadbury plc |
Release date |
|
Running time | 1 minute |
| Country | United Kingdom |
| Language | English |
Eyebrows is a British television advertisement launched by Cadbury plc in 2009 to promote their Dairy Milk-brand chocolate.
The advert features two children, a boy (Bradley Ford) and a girl (Georgia Wake), sitting in front of a grey backdrop at a photographer's studio. When the photographer leaves the shot to answer the telephone, the boy presses a button on his watch, at which point "Don't Stop The Rock" by Freestyle begins to play. The children begin to move their eyebrows up and down to the beat of the song. Throughout the song, the children move their heads from to left to right, up and down staring into a number of cameras, as they continue to move their eyebrows. Towards the end of the advert, the girl begins to release air from a pink balloon in time with the music, producing effects similar to scratching a vinyl record. The end of the advert displays a bar of Cadbury Dairy Milk Chocolate above the slogan of the campaign: "A Glass and A Half Full of Joy".
The advert was written by creative director Nils-Petter Lovgren at Fallon and directed by Tom Kuntz.[1]
It has been reported on in numerous news media and blogs and resulted in many people doing eyebrow dances in YouTube videos and parodied in television programmes including The Sunday Night Project, with Lily Allen playing the part of the boy, while puppet doppelgängers of Wayne Rooney and Sven-Göran Eriksson did their version on an episode of Setanta Sports' Special 1 TV.
The Daily Telegraph newspaper reported: "The one-minute film for Cadbury's Dairy Milk chocolate is thought to have been viewed more than four million times on YouTube and similar sites in its first three weeks. It is twice the number of viewings racked up at the same stage by the firm's previous cult clip, in which a gorilla plays drums to Phil Collins' "In the Air Tonight"."[2]
The advert is part of an advertising campaign from Cadbury to promote Dairy Milk including the previously mentioned gorilla advert and one of trucks drag racing down an airport runway.
Accolades
[edit]| Creator | Country | Accolade | Year | Rank |
|---|---|---|---|---|
| ITV | United Kingdom | Ad of the Decade[3] | 2009 | 19 |
References
[edit]- ^ Lovgren, Nils-Petter (January 30, 2009). "Close-Up: How Fallon raised eyebrows in latest Cadbury ad". Campaign. Archived from the original on 2021-07-18. Retrieved 2021-07-18.
- ^ The Daily Telegraph:Dancing eyebrows advert for Cadbury's becomes a hit
- ^ "TellyAds - ITV Ad of the Decade".