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{{Infobox company
{{Infobox company
| name = Flont, Inc.
| name = Flont, Inc.
| type = [[Privately held company|Private]]
| type = [[Privately held company|Private]]
| location_city = [[New York City]]
| location_city = [[New York City]]
| location_country = USA
| location_country = United States
| foundation = 2016
| foundation = 2016
| founder = [[Cormac Kinney]]
| founder = [[Cormac Kinney]]
| key_people = [[Carmen Busquets]], [[Adrian Cheng]]
| key_people = [[Carmen Busquets]], [[Adrian Cheng]]
| area_served = United States
| area_served = United States
| industry = [[E-commerce]]
| industry = [[E-commerce]]
| website = [https://flont.com/ Flont.com]
| website =
}}
}}


'''Flont''' is a company that provides fine jewelry as a service. In March 2019 it laid off it’s staff due to lack of funding.(JaaS)<ref name=Forbes/><ref name=Vogue>{{cite web|title=Flont.Club Dresses San Francisco Society in Style|url=http://www.vogue.com/article/allison-speer-katie-traina-armarium-flont-club-san-francisco-party|website=Vogue.Com|access-date=2017-04-13}}</ref>, in partnership with over 40 brands<ref name=NatJewel>{{cite web|title=Jewelry as a Service Start-Up Raises $5M|url=http://www.nationaljeweler.com/independents/ecommerce/5922-jewelry-as-a-service-start-up-raises-5m|website=NationalJeweler.com|accessdate=2017-10-13}}</ref>. A software developer and [[Jewellery|jewelry]] retailer, it enables high-touch sales via [[E-commerce]], delivering jewelry to consumers on demand. Flont provides software and logistics services to global jewelry brands, department stores and jewelry retailers for their own sharing services<ref name=WWD>{{cite web|title=Flont Strives to Shake Up High-End Jewelry With Sharing Model|url=http://wwd.com/business-news/technology/flont-strives-to-shake-up-high-end-jewelry-with-sharing-model-software-for-brands-10843195/|website=WWD.com - Women's Wear Daily|access-date=2017-03-17}}</ref><ref name=NatJewel/>. Founded by [[Cormac Kinney]], former president of a joint venture with [[Cartier_(jeweler)|Cartier]] and [[Richemont]]<ref name=Forbes>{{cite web|title=Flont Is Changing How to Buy Fine Jewelry Online|url=https://www.forbes.com/sites/barrysamaha/2017/07/23/flont-is-changing-how-to-buy-fine-jewelry-online/|website=Forbes.com - Forbes Magazine|accessdate=2017-07-23}}</ref>.
'''Flont''' was a [[Jewellery|jewelry]] rental service e-commerce company<ref name="Forbes"/><ref name="Vogue">{{cite web|title=Flont Dresses San Francisco Society in Style|url=http://www.vogue.com/article/allison-speer-katie-traina-armarium-flont-club-san-francisco-party|website=Vogue|date=2017-04-13}}</ref> founded in 2016 and available from May 2017 to 2019.<ref name="NatJewel">{{cite web|title=Jewelry as a Service Start-Up Raises $5M|url=http://www.nationaljeweler.com/independents/ecommerce/5922-jewelry-as-a-service-start-up-raises-5m|website=National Jeweler|date=2017-10-13|first=Ashley|last=Davis}}</ref> Flont employed a 'jewelry as a service' model, where customers could subscribe for a monthly or yearly fee and in exchange receive unlimited jewelry rentals from the site.<ref name="NatJewel" /> Its founder [[Cormac Kinney]] was a former president of a joint venture with [[Cartier (jeweler)|Cartier]] and [[Richemont]].<ref name="Forbes">{{cite web|title=Flont Is Changing How to Buy Fine Jewelry Online|url=https://www.forbes.com/sites/barrysamaha/2017/07/23/flont-is-changing-how-to-buy-fine-jewelry-online/|website=Forbes Magazine|date=2017-07-23|first=Barry|last=Samaha}}</ref>


In 2018, [[Chow Tai Fook]] announced a joint venture with Flont to open up to 500 locations in [[China]] inside Chow Tai Fook retail stores.<ref name="BoF">{{cite web|title=Adrian Cheng Plans China Rollout for Flont, Moda Operandi|url=https://www.businessoffashion.com/articles/news-bites/adrian-cheng-plans-china-rollout-for-flont-moda-operandi|website=Business of Fashion|date=2018-05-23|first=Cathleen|last=Chen}}</ref><ref name="Jing">{{cite web|title=What Adrian Cheng's New Investments Tell Us About Chinese Millennials|url=https://jingdaily.com/adrian-chengs-new-investments-chinese-millennials/|website=Jing Daily|date=2018-11-12|first=Jessica|last=Rapp}}</ref>
According to a product review by [[People_(magazine)|People]], "The concept is brilliant. Members have unlimited access to Flont’s entire fine jewelry collection, which means you can borrow as frequently as you like!"<ref name=People>{{cite web|title=We Tried It: Flont|url=http://people.com/style/curated-style-services-andie-swim-sweatstyle/|website=People.Com|access-date=2017-07-27}}</ref>

The company shut down its business in 2019.<ref name="nyt">{{cite news |last1=Roxanne Robinson |title=Jewelry Borrowing Is Back in Style |url=https://www.nytimes.com/2022/07/04/fashion/trends/jewelry-rental-beekman-new-york.html |publisher=NYTimes |date=4 July 2022}}</ref>


==History==
==History==
In 2016, Flont was founded by [[Cormac Kinney]] in partnership with over 40 brands. In 2017, [[Adrian Cheng]], executive Chairman of [[Chow Tai Fook]] and [[New World Development]], announced a $2 million [[Seed money|seed-round]] investment in the company.<ref name="FinSMES">{{cite web|title=Flont Closes $2m Seed Funding Round|url=http://www.finsmes.com/2017/03/flont-closes-2m-seed-funding-round.html|website=FinSMEs.com|date=2017-03-14}}</ref> The startup announced a $5 million capital raise in October 2017.<ref name="NatJewel" /> As of 2023, the flont.com website was no longer accessible.
The founder of Flont is a software specialist and serial entrepreneur, whose inventions have been cited in more than 1,500 patents. He raised over $500 million for eight startups, five of which have been acquired by public companies<ref name=WWD/>. The company's investors include [[Carmen Busquets]]<ref name=FinSMES>{{cite web|title=Flont Closes $2m Seed Funding Round|url=http://www.finsmes.com/2017/03/flont-closes-2m-seed-funding-round.html|website=FinSMEs.com|access-date=2017-03-14}}</ref>, an early stage fashion technology investor<ref name=NYT>{{cite web|title=Carmen Busquets, Fashion E-Commerce’s Fairy Godmother|url=https://www.nytimes.com/2016/09/20/fashion/carmen-busquets-net-a-porter.html|website=NYTimes.com - The New York Times|accessdate=2016-09-19}}</ref>, known for investments in [[Net-A-Porter]], [[Business of Fashion]], [[Moda Operandi]], [[Farfetch]], and Lyst<ref name=CB>{{cite web|title=Carmen Busquets Portfolio|url=https://www.carmenbusquets.com/portfolio/|website=Carmen Busquets.com|access-date=2017-05-22}}</ref>. In 2017, [[Adrian Cheng]], executive Chairman of [[Chow Tai Fook]] and [[New World Development]], announced an investment in the company<ref name=BOF>{{cite web|title=Adrian Cheng Launches C Ventures, an ‘Investment Club’ With Eye on Youth Culture |url=https://www.businessoffashion.com/articles/news-bites/adrian-cheng-launches-c-ventures-an-investment-club-with-eye-on-youth-culture|website=BusinessofFashion.Com|access-date=2017-10-11}}</ref>. Other investors in Flont include senior executives from [[Google]], [[Coca-Cola]], [[Revlon]], [[The New York Times]], [[Hudson's Bay Company|Hudson's Bay]], [[Neiman Marcus]], [[Coach Inc.]], and [[Ritz-Carlton]]<ref name=FinSMES/>.

Flont enables consumers to borrow fine jewelry, from brands including [[Cartier_(jeweler)|Cartier]], [[Bulgari]], and [[Tiffany & Co]].<ref name=Forbes/>, and has exclusive partnerships with artisan designers, such as [[Mimi So]], [[Pamela Love]] and [[Sabine Getty]]<ref name=FastCo>{{cite web|title=High-End Shopping in the Sharing Economy: Now We Can All Have Couture|url=https://www.fastcompany.com/3063255/high-end-shopping-in-the-sharing-economy-now-we-can-all-have-couture|website=FastCompany.Com|access-date=2016-09-15}}</ref>.


==References==
==References==
{{reflist}}
{{reflist}}


== External links ==
==External links==
*[https://flont.com/ Flont.com]
*[https://flont.com/ Flont] {{Webarchive|url=https://web.archive.org/web/20171016070229/https://flont.com/ |date=2017-10-16}}

⚫
[[Category:Online jewelry retailers of the United States]]



⚫
[[Category:Online retailers of the United States]]
[[Category:Jewelry retailers of the United States]]
{{commerce-website-stub}}
{{commerce-website-stub}}

Latest revision as of 05:13, 9 May 2024

Flont, Inc.
Company typePrivate
IndustryE-commerce
Founded2016
FounderCormac Kinney
Headquarters
New York City
,
United States
Area served
United States
Key people
Carmen Busquets, Adrian Cheng

Flont was a jewelry rental service e-commerce company[1][2] founded in 2016 and available from May 2017 to 2019.[3] Flont employed a 'jewelry as a service' model, where customers could subscribe for a monthly or yearly fee and in exchange receive unlimited jewelry rentals from the site.[3] Its founder Cormac Kinney was a former president of a joint venture with Cartier and Richemont.[1]

In 2018, Chow Tai Fook announced a joint venture with Flont to open up to 500 locations in China inside Chow Tai Fook retail stores.[4][5]

The company shut down its business in 2019.[6]

History

[edit]

In 2016, Flont was founded by Cormac Kinney in partnership with over 40 brands. In 2017, Adrian Cheng, executive Chairman of Chow Tai Fook and New World Development, announced a $2 million seed-round investment in the company.[7] The startup announced a $5 million capital raise in October 2017.[3] As of 2023, the flont.com website was no longer accessible.

References

[edit]
  1. ^ a b Samaha, Barry (2017-07-23). "Flont Is Changing How to Buy Fine Jewelry Online". Forbes Magazine.
  2. ^ "Flont Dresses San Francisco Society in Style". Vogue. 2017-04-13.
  3. ^ a b c Davis, Ashley (2017-10-13). "Jewelry as a Service Start-Up Raises $5M". National Jeweler.
  4. ^ Chen, Cathleen (2018-05-23). "Adrian Cheng Plans China Rollout for Flont, Moda Operandi". Business of Fashion.
  5. ^ Rapp, Jessica (2018-11-12). "What Adrian Cheng's New Investments Tell Us About Chinese Millennials". Jing Daily.
  6. ^ Roxanne Robinson (4 July 2022). "Jewelry Borrowing Is Back in Style". NYTimes.
  7. ^ "Flont Closes $2m Seed Funding Round". FinSMEs.com. 2017-03-14.
[edit]


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